Listen, to be an entrepreneur, you truly have to be crazy on some level. Anything else in life that has a 95 per cent chance of failure. You probably wouldn’t do. Generally spending years of your life. And millions of dollars of someone else’s money when you fully comprehend that most startups fail? Sure, that sounds like a good idea to you.

The reason for this is that if you are truly an entrepreneur in your blood. You have no choice but to create, even if that means you will most likely fail. For example, there are some instincts you have as a person. That you are going to need to put aside if you want to succeed at the entrepreneurship game.

1. Don’t jump right in without sufficient research

The one thing most entrepreneurs have in common is passion. You have an idea; You are excited by the idea and its potential to change the world. And all you want to do is take that idea and turn it into a product.

Want to know what sounds a whole lot less appealing to you right now? Taking a deep breath, not building the product, and spending a month doing in-depth market research and competitive analysis. Guess what? If you skip this part; boring as it may be; you’ll regret it later. So then fight that instinct to run with the idea. And instead see who else had the same idea, who has tried it, who failed; who succeeded, and why.

2. Embrace competition

Once you have embraced the need for competitive analysis, now ask yourself; what is your goal here? Your instinct, as a human being, is to feel unique, to convince yourself that no one else is like you, no one has tried this, no one has already built what you have been dreaming of building.

You basically need to do the opposite of that. Build yourself a comprehensive landscape of companies in your space. Make that landscape as full as possible. Your goal here is not to convince yourself there is no competition. It is to understand that there is, which means there is a demand for your idea. If others have tried it, then you can either do it better than they, or alternatively, you can go back to the drawing board, which means you have essentially dodged a bullet by not simply building something that already exists.

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3. No one likes to be wrong, but you might be

As you do your research and become more of an expert on your domain, speak to people, get feedback, look at data, and be prepared to accept that your assumptions were actually wrong. That doesn’t mean you need to call it quits, but a pivot might be in order. That’s never easy because, after all, this was your baby, but as an entrepreneur, knowing how to be wrong and move on is an absolutely mandatory skill.

4. Not everything you do has to be scale-able

Paul Graham wrote a famous essay entitled Do Things That Don’t Scale. You want to build a sustainable business, one that grows consistently, and the thought of going door to door to interview people or pick up the phone and call your customers doesn’t exactly scream scalability.

Fight that thought in the early days of your venture and do things that don’t scale, because the only way to reach millions of people is by first getting tens or hundreds of people to care.

5. Understand that you might have to close up shop

This is the toughest instinct you need to fight as an entrepreneur. You are most likely not a quitter and so reaching a conclusion that it’s time to call it a day is the last thing you are used to doing.

A good entrepreneur knows when it’s time to take an objective look at the numbers, the market, and the competition, and realize that the time has come to move on.

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As many have said before me, failure is that only if you don’t extract lessons from it. Looking from a failed startup can become your biggest asset in your next venture, but sometimes you just need to know how to quit.

Like I said, you have to be crazy to be an entrepreneur, but let’s not forget the famous Apple ad.

“Here’s to the crazy ones … because the ones who are crazy enough to think that they can change the world are the ones who do.”

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The article was first published on nfinitiv.

Image Credit: Brooke Cagle on Unsplash

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