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Adamo Digital CEO Kevin Nguyen on writing as an exercise of thought leadership

Kevin Nguyen, CEO of Adamo Digital

Kevin Nguyen is no stranger to e27’s thriving contributor community, having consistently published at least one article per month on the platform on topics he’s most passionate about –travel and healthcare.

“I’m most interested in these topics because these are the industries that my software clients are from,” he said, giving a nod to the software firm he established three years ago, Adamo Digital.

He learned a lot from dealing with these clients, whom he claimed mostly based in Singapore, US, and Australia. Because of his love for writing, he then decided to write regularly about the trends in the healthcare, food tech, and travel tech market.

From software engineer to a CEO

Adamo Digital, the software company he founded in 2018, now has employed 50 people and is based in Hanoi, Vietnam. Nguyen himself said that back then in the university days, he studied business and learned about programming on his own.

Before starting his own software company, Nguyen first got his toe dipped in the tech world working in a travel tech company. He used to build a booking system for flights, hotels, and tours for people to travel to Vietnam.

Not long after that, he ventured on his own by combining his tech knowledge and business background. He started Adamo Digital that focusses on mobile app and website developments from different tech companies.

He regularly came across companies in healthcare and travel tech, and even now, is working on a Singaporean healthtech company that connects patients and doctors without the need for face-to-face meetings.

Also Read: Rachel Lau of RHL Ventures on the kind of thinking that allows innovation

From a reader to a thought leader

Having been an avid reader of e27 since three to four years ago, he began to develop a passion for writing and used the contributor channel to publish his thoughts.

“Until now, with the new contribution policy, I still faced rejection. But I think it’s a good exercise because e27 has this intact policy regarding the quality of writing that can be associated with its brand, which helps filter only the tech-related industry enthusiasts and experts to share their thoughts,” Nguyen said.

Nguyen’s use of e27’s contribution channel goes so far as trying to publish at least one article per month.

“I think I’ve learned a lot from reading the articles published on e27, as it’s always something that readers can gain information from. I tried to emulate that in my articles, and when it’s working, I get to share my experience with my clients, from my point of view,” he added.

On writing as a personal branding

e27’s contribution channel branded itself as a hub where a thought leader can contribute ideas and opinions. Nguyen said that it may motivate contributors to do more research in topics worth talking about, to explore ideas, and finally, to write about it to establish oneself as a thought leader.

“I think it has to do a lot with personal branding. It’s all about the content that you write. I started out didn’t really have much to say, but I took the time to read and understand the industries where my clients are and follow the trend. By writing for e27, I think in a way, I’ve branded myself as the expert in the industry, especially if I focus on several topics only,” Nguyen said.

After seven articles published on e27, what comes next for Nguyen?

“It will always revolve around what learnings I gained from some of my clients at Adamo Digital. I will write more about things that are pertinent to our client’s market and tie it to what’s trending. It’s a formula I tried to apply in my writings,” he concluded.

For more of Nguyen’s articles, click here.

Image Credit: Kevin Nguyen

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