Before 2019 ended, the global events industry was expected to reach US$2,330 billion by 2026. Companies like PouchNATION seem to be looking at continuous growth for the next half a decade at least.
PouchNATION has successfully sold millions of wearables across different industries in events like conferences, concerts, festivals, sports events, and more. With six physical offices across Southeast Asia, the company has successfully established itself as the market leader in the space.
Then the pandemic happened.
Events started to cancel — first, one by one, then seemingly all at once. Huge losses were seen, and the future of the industry turned somewhat hazy.
It was either sink or swim.
For PouchNATION, it was a swim and step up. They have recently launched their latest project that integrated a Body Temperature Sensor into their wearable technology to allow all businesses and households to do health screening checks.
Launched as PouchPASS, the vision for this project is to promote a safe and healthy environment both at home and at business locations powered by the latest state of the art contactless IoT technology.
In an email correspondence with PouchNATION CEO, Ilya Kravtsov, he talked about this exciting new milestone, why the company saw a pivot in the health tech space, and the company’s decision to explore opportunities with e27 Pro.
The birth of PouchPASS
PouchNATION has always been at the forefront of new guest technologies. RFID enabled cashless payments, geolocation, ticketing, POS development — all these are part of the company’s suite of traditional tech tools that provide detailed analytics and patron behaviour reports.
“Over a 5-year period, we have launched and built our business to be Southeast Asia’s leader in wearable technologies for mass participation events and venues. We were handling hundreds of events every year and our technology was managing millions of guests across the region, providing insights to consumer behaviour, ticketing, and crowd management,” explained Kravstov, highlighting PouchNation’s extensive experience in crowd management technology over the past few years.
“Then all of a sudden, COVID-19 happened — the largest event of our lifetime,” Kravtsov said, “understanding immediately the gravity of the situation, we decided to redirect our knowledge and resources to something that we knew would help in protecting lives and establishing the fundamentals for a better tomorrow. I am extremely proud of the result that the team managed to achieve in this short period of time.”
Also read: Event tech platform PouchNATION raises Series B round from Traveloka and SPH Ventures
The PouchPASS wearable technology utilises sensors to provide high-accuracy body temperature data every minute and, coupled with the PouchPASS application, allows the users to monitor body temperature continuously, remotely, and without interpersonal or physical contact.
All data synchronised real-time in the PouchPASS online dashboard are stored on the cloud and treated with extremely high privacy standards. They may only be viewed with the consent of the users. The PouchBAND is also comfortable to wear, dust and water-resistant, and requires no charging.
Using solutions of tomorrow to address the problems of today
For those who know PouchNation for its “can do” spirit, it is no surprise that they have now turned years of guest, organiser, venue, and event management experience into one brand new product — all with their hallmark data analytics, practical applications, and insights.
“The World Health Organisation studies completed in China and Europe indicate that 89.1% of the COVID-19 patients had fever as the major symptom, so adding a temperature monitor to our wristbands adds a layer of reassurance for guests and organisers alike when activity and businesses resume,” said Kravtsov.
He added, “the scenarios where this technology can be used are endless: sports, venues, events, factories, schools, hospitals, prisons, public transport, and so on. We also wanted to make sure this product would be available to the masses, so the price point has been a very important consideration for us in the launch of PouchPASS.”
Such initiatives in the health technology space are not only crucial in helping curb the spread of viruses and the ballooning of the COVID-19 pandemic, but it may also redefine our new normal. This is why it’s important to bolster and embolden access to these technologies and bring them as far and wide as possible.
The company also secured an experienced Board of Investors & Advisors with a background in selling electronic products globally in order to counter foreseeable challenges. Kravtsov explained that it is never easy to roll out a new product, especially globally. As such, he predicts that there will be challenges in logistics and distribution, but nothing that they believe the company is unable to overcome.
Taking PouchNation to a whole new level
With today’s precarious global market, bringing new products to consumers is quite a daunting task. In order to push initiatives like PouchPASS further and help benefit businesses and households that stand to gain from their contactless IoT technology, the company needs to supercharge its efforts with the right tools and insights.
Access to different networks of global investors, getting the latest news about the tech ecosystem, and gaining visibility for your business — these are only some of the necessary tools they need in order to penetrate markets on a larger scale.
Also read: Disaster Tech innovation is key in mitigating the impact of natural disasters
As such, among the series of exciting new developments in the company, PouchNation also recently signed up for an e27 Pro membership.
One of the key challenges they faced was meeting investors and partners at a time when opportunities are limited. Through e27 Pro’s Connect programme, they were able to meet as many investors and partners as possible in a short time without the need to go anywhere.
“I love the virtual investors matching, I had a lot of great calls all from my bedroom,” remarked Kravtsov.
With e27 Pro, PouchNATION was able to connect with numerous investors and build new business relationships, helping fuel their goal of bringing their new tech to the world.
With the goal of supporting businesses across the world transition to the new normal, PouchNation is more than ready to take on the challenges of today using the solutions of tomorrow.
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Disclosure: PouchNATION is a member of e27 Pro. Find out more about what e27 Pro here.
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