The pandemic is undoubtedly going to go down in history books and it is high time we accept the fact that even in the post-COVID-19 era, life is not going to be the same.
At such times, one cannot simply resort to silence and “going with the flow”. There may not be many areas under our control these days, but what we say –and how we say it– certainly is. What every organisation and individual really needs is a structured plan to tackle the “new normal”.
Very well put by Puja Bharwani from Antler at the latest e27 Webinar, “Over-communication is the need of the hour.” For the first time, the whole world is facing the same issue in struggling with the pandemic. This makes the role of empathy in communication even more integral. Since we are all in the same boat, being empathetic comes easily.
Also read: e27 Webinar: Work-from-home or work-from-office, which is better?
Leaders, be it for organisations or even countries, have a greater need to feel calm and secure as everyone will be looking to them for answers. Hence, equipping them with a streamlined and contextual flow of messages will be a long way in addressing worries and keep the show going on.
Entrepreneurs may have to manage expectations and openly communicate at various levels– to investors, employees, customers, and even their families.
In this quarantine period, making up for face value and human connection can be crucial. Even it means simply making more video calls or leveraging video technology to send out key messages. Gary Koay from the video production company, Shootsta, also shared his tips on how to create these messages optimally.
If you missed the insightful webinar, check out the video recording and let us know your thoughts at contact@e27.co
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Image credit: Volodymyr Hryshchenko on Unsplash
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