You need to develop a mobile app that can win over your customer within a few seconds

How often do you think before downloading a mobile app?

Just for a few seconds!

People make up their minds about retaining an app in their mobile phone just in a matter of a few minutes. The increasing count of mobile applications won’t give you the chance to move ahead in the race. 

To make your mobile app compete and to win the race of downloads, there are several factors to consider. Some of these matrices are general marketing, user acquisition, user action, business metrics, etc. Few of the aspects that are responsible for the failure of your mobile app are listed below:

Inadequate market research

The notion of the mobile app development you came up with, is undoubtedly the solution to a specific problem that you are trying to solve.

The secondary challenge is to find the demography of the people interested in your solution and perform the research if a similar solution is already available. You need to seek for Unique Selling Proposition (USP) of your product, precisely that of a mobile app, here. 

While creating the buyer persona or the user identity, consider yourself as a layman. Secondly, seek for how your thoughts can perform well over others. Then, analyse your competitors and their pain points and craft the strategy to take your mobile app to the next stage of designing.

Inadequate market research is like leaving a hole in the bucket of water. Your entire efforts and money of transformation of ideas to the mobile app, building marketing strategies, leads collection will be wasted otherwise. 

Choice of the platform

While driving the bandwagon of mobile app development, the selection of the platform comes first.

This solely depends on the goal of the mobile application and the demographics. If your user base involves more iPhone users, there is not much point in creating the Android app. Whereas, if your target audience includes users of both platforms, you may like to go for the hybrid app development. 

Also Read: Optimising your app development: from ideation to launch

The requirement of the app designing for multiple platforms varies from business to business. When your mobile app is not equally compatible with numerous platforms, you can miss the more significant user base. And, that’s why you must think for a while for the mobile app platform before designing an app.

Bad UX designing

Don’t get intrigued by term UX; it implies simply making complex processes look easy for the users. With an interactive UX design, you try offering simpler experiences to the users.

From designing to development and marketing, the app’s UX must meet the goals. For instance, if you’ve created an e-commerce app: the checkout process, product searches, navigation should be easier for customers. 

You can also add certain in-app features like search, set up predictive text, root word recognition, autocorrection to make navigation in the app more comfortable for the users. You can ask for the user to allow auto-save passwords for quick and easy logins. When asking users for permission to call log, messages or camera, explain its need, in brief. This improves the credibility of your app. 

There are plenty of ideas like the ones shared above, that can help you and users attain their goals quickly. A good UX builds your brand value and enhances the chances of customer retention due to the reliability factor. Whereas, a bad UX and weak navigation system can lead to the mobile app uninstallation within a second. 

Launching an untested mobile app

Launching a mobile app completely free from any bugs is a rare event. However, proper QA testing can reduce the count of bugs, if any. These days there is the availability of software in the market that can ease the mobile app designing for you.

The businesses that are eager to jump into the market get their apps designed from such sources and launch their apps, which can be the most significant reason behind the app failure. 

Also Read: 8 things to consider when choosing a mobile app development platform

Without QA testing, you won’t find the mobile apps compelling enough to stand in the market. Don’t get so much in a hurry, rectify the errors, and reduce the chances of app installations. 

Remember, the first impression is the last. So, please don’t leave a chance to acquire negative reviews.

Unavailability of the backend support

 Customer support for any of the products or services you launch in the market is the need of every business. In the case of mobile apps, the niche of your app decides the need for backend support. Like e-commerce, recharge and gaming apps need more stringent help in comparison to that book reading or music apps. 

With the advent of cloud technology, offering backend support turned a bit easier for businesses. You must consider the scalability factor to suffice the sudden increment in the traffic.

When the user is stuck while using the mobile app, they like to connect with you to solve their queries. In case of unavailability of the support in the meantime, the user won’t wait for long. Instead, they will uninstall your app. They will surely seek alternatives, and you will miss one of the users. 

Untimed marketing

The marketing efforts for your products start right from the moment of ideation. You can’t simply wait for the time of product completion and then hire a team for marketing. During the market research, you should collect and add the ideas that businesses like that of yours are already trying. 

To add the audience and user base for your mobile app, start sharing your idea, even when it is under development. In this way, you can make your audience aware of your brand and offerings. It can be helpful for you to entice your customers to be the first users on launch. 

Once the app is ready to launch in the market, app optimisation is the key factor that you must count on. It is a systematic approach that improves the ranking of your mobile app and reduces the chances of failure. 

Also Read: Believing in the iterative process of app development

In addition to these critical factors, proper execution of the mobile app when launched in the market can decide on the success or failure. To improve the user retention rate, you must offer fantastic customer support to your initial customers. Be available to them wherever they feel stuck.

Don’t bother your customers too much with the push notifications or offers. At the same time, don’t leave them unattended. Share everything that you have available for your app and grow your potential with every update. Evaluate your performance regularly and update your strategies in a timely fashion. 

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Image Credit: Maximilian Weisbecker

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