The many innovative things that whiteboard animation can do for your brand, which will give you a considerable edge over your peers

If you are an aspiring or established marketer who has been paying attention to the news and trends of the last five years, rest assured that you would have certainly heard enough about whiteboard animation.

Far from the initial stages of merely doing the rounds in general marketing discussions, enough people have started testing it out to good effect.

For all those who have seen the sheer magic that whiteboard animation has the potential of weaving, finding innovative ways to use it is certainly a no-brainer in every sense of the word.

The best part of it is that a series of seemingly complicated ideas are broken down into various segments to make the overall picture a lot more digestible. Whether it is used in an online shared whiteboard or any other kind of whiteboard, videos are the way forward.

However, for all those who think that it is mainly about educational content, it is a lot more than that. Here are the top five ways to use whiteboard animation:-

A title sequence to a TV show: There is no better way to summarise all the previous seasons into one compelling title sequence.

This is pretty much the best way, to sum up, several years of complicated characters, storylines and plots in a couple of minutes to all the new fans out there.

A YouTube homepage: Now, this idea is gaining a great deal of traction for many services out there. Any new visitors on your page would want to know everything about the page in the shortest possible time.

Hence, a whiteboard animation video is the best way to go about that, and if made well, many new viewers will feel right at home.

A commercial spot: For the most part, a commercial spot is about food items. Here, the video should ideally focus on the quality of the food as well as the nutritional aspect of the ingredients.

Also Read: 3 ways to to instantly establish trust during your investor presentation

Plus, there should be a continuous sense of action with all of the dynamic visuals and smooth transitions. The perfect way to make mundane points more interesting for viewers on the whole.

The aspect of a music video: This is a great way to make a tongue-in-cheek video with plenty of satire to entertain the audience along with a good piece of music.

For this to work well, a unique perspective on things as well as a quirky personality would be ideal since viewers will love it, as well as absorb the musical side of the video.

An animation book promo: Most people are aware of the fact that the hardest part of writing a book is selling it. This is where a well-explained whiteboard animation video comes in to save the day. If it is made well with plenty of explanations regarding the book, what it is about, the way in which it is relevant to today and so on.

Here’s the most surprising aspect that most people still haven’t realised to this day – the aspect of whiteboard animation has been around for a good decade, and the most common uses have been talks and education.

This certainly comes as no surprise as online education content has exploded into the mainstream in a big way, plus there is also the fact that it has become familiar to most people out there.

Also Read: 5 ways you can improve your TED talk presentation

Interestingly, it has also grown into a diverse style with many services doing a substantial amount of research about using them in unique and refreshing ways.

The aspect of TED-style talks is also a great example since it is perfect for a voiceover and takes most of the attention of the speaker to the real topic which is being discussed.

These are some things whiteboard animation can do for you, which will give you an advantage over your peers.

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