The holiday shopping season is a crucial time for retailers in Singapore. It presents an opportunity to capture increased sales and drive brand visibility in a highly competitive market.

But why limit the benefits of the holiday rush to just one season?

Singapore’s diverse cultural landscape means there are many key celebrations and high-demand periods – such as Chinese New Year, Hari Raya and Deepavali – that continue to drive consumer spending throughout the year.

In fact, according to a recent whitepaper by global language AI company DeepL, artificial intelligence (AI) could be the solution that retailers need to unlock greater sales potential during these peak periods. With the busiest shopping moments of the year just around the corner, there is still ample time for retailers to implement AI strategies that can deliver immediate results. DeepL’s whitepaper shows that more than two-thirds (69 per cent) of retailers have reported an increase in annual revenue due to AI adoption, with those leveraging these technologies experiencing an impressive 2.3x growth in sales.

With these insights in mind, it’s clear that AI can play a vital role in helping Singapore retailers optimise their strategies during each festive season.

Here are five key ways AI can help retailers maximise their sales and enhance customer engagement throughout the year.

Speak your customers’ language – literally!

Research has shown that 75 per cent of shoppers are more likely to purchase if they can browse a website in their preferred language. Relying solely on English could inadvertently exclude a large segment of potential buyers. AI-powered tools can quickly convert product descriptions, checkout instructions and other website content to the desired language, providing a seamless shopping experience for diverse audiences.

For example, if you’re a retailer launching a holiday collection in Indonesia, you can utilise AI to translate your website into Indonesian and adjust the prices to reflect the local currency. These small adjustments can go a long way, creating a tailored experience for the Indonesian market, increasing engagement and boosting conversions.

Go global with customised marketing campaigns

While running ads and promotions on platforms like Instagram and Facebook is common, AI can help refine these campaigns further by localising content and tailoring it to specific audiences. It can help adapt seasonal social media posts, online ads and SEO keywords to resonate with different regions, ensuring that each campaign is relevant and impactful.

Also Read: How can businesses best capitalise on the holiday season?

Boost conversion by translating customer reviews

Did you know that by showing just ten reviews on a product page, you can grow conversions by an average of 53 per cent? Customer reviews are a powerful tool for building credibility and influencing purchase decisions. But if reviews are only shown in one language, they may not serve all potential customers effectively.

AI can address this challenge by translating reviews into multiple languages, allowing retailers to present user-generated content that is accessible to diverse shoppers. This approach not only broadens the appeal of the product but also fosters trust, as customers are more likely to rely on feedback they can understand.

Enhance customer support with multilingual capabilities

Providing exceptional customer service is paramount particularly during the holiday rush when customers have heightened expectations. Get it wrong, and it’s game over. In fact, more than three-quarters of shoppers say they have backed out of buying something due to poor customer service.

Using AI-powered translation tools, employees at retail companies are able to assist customers in multiple languages, not just English. A retailer wanting to reach the Chinese population can use AI to facilitate smooth communication between their team and Chinese speaking customers. This ensures that all queries, from complex product inquiries to simple shipping updates, are managed promptly, enhancing the overall customer experience.

Streamline international expansion with AI-driven language solutions

Although peak sale seasons may not be the ideal time for large-scale expansion, AI can facilitate smoother operations for retailers entering new markets. By automating the translation of legal documents, product labels and marketing materials – such as converting content from English to Japanese – retailers can navigate the complexities of international compliance and localisation. This proactive approach ensures that they are well-prepared to meet future high-demand periods with minimal disruption.

By implementing AI solutions that can quickly localise, translate and personalise experiences for both local and global customers, Singapore retailers can not only boost sales this holiday season but also set a strong foundation for long-term growth and success.

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