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Fostering collaboration in the Philippine tech community with OceanBase

Group of people standing in a high ceilinged room for a photo

Participants of the OceanBase Tech Social on 21 November 2024 in Manila, Philippines

The Philippine tech industry is rapidly evolving into a dynamic hub for innovation, entrepreneurship, and digital transformation. Beyond its established enterprises, it boasts a thriving ecosystem of startups. It also has a world-class workforce increasingly skilled in emerging technologies. Given this, the country is well-positioned to become a leader in Southeast Asia’s tech landscape. Among recent developments are the surge in cloud adoption, the proliferation of AI and data-driven solutions, and a strong focus on digital infrastructure.

At the heart of this growth is a vibrant community of tech professionals, from software engineers and data scientists to CTOs and tech entrepreneurs, who are driving transformation across industries. Against this backdrop, OceanBase, a leading distributed database provider, launched OceanBase Tech Social on  21 November 2024. Dubbed the Christmas Special, this significant step in fostering a local technical community focused on cloud and database innovation. It brought together 60 technical professionals and industry leaders in Manila for a night of learning and networking, and collaboration.

“Cooperation, collaboration, and co-creation” in serving Filipinos

OceanBase Tech Social is a community-focused event series aimed at knowledge-sharing and engagement among professionals. As such, the event combines expert-led keynotes, hands-on workshops, live demonstrations, and interactive sessions such as AMAs (Ask Me Anything). It provides participants with a platform to explore innovations in database and cloud technology. It also lets them learn from real-world case studies and success stories of OceanBase clients and network with industry peers.

Lito Villanueva, EVP & Chief Innovation and Inclusion Officer of RCBC opened the event with a message to the Philippine tech community.  “While we are supposedly competitors in the market, we are all here to collaborate with each other because of our one main purpose—serving our customers. And that would be the Filipino people,”Villanueva said. He further explained that what binds the community together is three Cs: cooperation, collaboration, and co-creation. “The reason why we are here tonight is really because of those three Cs,” he added.

Then, Charlie Yang, CTO & Co-Founder of OceanBase, talked about its robust, scalable, and cost-effective solution for businesses handling complex, high-volume data needs. He shared that OceanBase is the underlying database technology powering systems like Starpay, GCash and others. Significantly, it stands out for larger datasets, offering a much better performance when data exceeds one terabyte. Further, it is cloud-agnostic and can be deployed on-premise, on various public clouds, or in hybrid setups.

Spotlight on Starpay’s journey and growth in fintech

Two women sitting across each other one of them holding a mic

Adrienne “Jen” Cajayon, Starpay’s first female CTO with Vanetta Wong, Director of Sales for International Business of Oceanbase

The fireside chat offered a glimpse into the transformative journey of Starpay, a key player in the Philippine fintech space. Adrienne “Jen” Cajayon, Starpay’s first female CTO, sat down with Vanetta Wong, Director of Sales for International Business of Oceanbase, for the session. Cajayon recounted Starpay’s humble beginnings, launching in 2018 with only 3,000 users, half of whom were employees. During the pandemic, they partnered with local governments to support the social amelioration program. This catapulted Starpay’s user base from 3,000 to over six million. “The most critical part was the database,” she said. “We had to ensure concurrency and scalability.”

Cajayon also discussed Starpay’s focus on empowering SMEs and MSMEs. The company shifted from a consumer acquisition model to a B2B approach in 2022, providing tailored solutions for Filipino entrepreneurs. “We prioritised education and transparency,” Cajayon shared. “Merchants needed to understand how our interoperable QR code system works. We also gave them tools to monitor their data and implemented dynamic pricing to reduce costs.”

Data analytics remains a cornerstone of Starpay’s innovation. Cajayon noted its role in studying user behaviour, particularly among underserved segments like farmers. This insight has allowed Starpay to tailor products and pricing to meet unique needs. Looking ahead, she envisions more collaboration with AI and analytics providers to further refine offerings. As Cajayon put it, “We’re not just catching up—we’re positioning ourselves to get ahead of the trend.”

Expert insights at Oceanbase Tech Social

Printed graphic stating there is no database like oceanbase

The event also brought together four influential leaders to discuss leadership, innovation, and industry trends. Dustin Nguyen, Head of Cloud Engineering & Automation of BDO Unibank, emphasized the importance of multi-cloud platforms in enabling secure and scalable banking solutions. Next, Don Pansacola, CEO & Co-Founder of NextPay, highlighted his company’s role in simplifying disbursements for SMEs. Then, Lawrence Ferrer, President & CEO of CIS Bayad Center, described the company’s successful transition to digital payments. He shared that 68% of transactions are now online, enhancing customer convenience and avoiding service interruptions. Finally, Marlon Sorongon, CISO of Maybank, shared insights on launching a localized app in the Philippines. They focused on user-centric design and compliance while drawing from regional experience.

The discussion underscored the importance of adapting to industry trends and meeting the rising demand for real-time digital solutions. Ferrer highlighted Bayad’s collaboration with partners like Meralco to create real-time bill payment systems. This prevents disconnections and elevates customer experience. Sorongon explained how learnings from Malaysia informed his team’s product refinements for the Philippines. He emphasised the value of tailoring solutions to local markets. The panel also explored the growing recognition of cryptocurrencies. Pansacola predicted Bitcoin’s resurgence as a store of value by 2025, spurred by regulatory shifts and libertarian policies.

The panelists then provided practical advice on staying relevant in a rapidly digitalizing world.  They stressed the need for agility, stakeholder collaboration, and customer focus. They emphasized that investment in digital transformation and compliance is essential despite the challenges. Personal anecdotes added a relatable touch, from Nguyen’s passion for gaming to Pansacola’s use of AI for personal growth. The discussion concluded with a shared message: innovation, adaptability, and a deep understanding of customer needs are vital for navigating today’s dynamic business landscape.

Towards a vibrant tech community in the Philippines

The OceanBase Tech Social highlighted the immense potential of the Philippine tech community to drive transformation in the region. From StarPay’s journey of scalability and empowerment to expert panels on emerging trends, the event showcased the value of shared knowledge and collective problem-solving in addressing complex challenges.

As the Philippine tech ecosystem continues to grow, events like OceanBase Tech Social play a critical role in uniting diverse stakeholders and advancing technological progress. They serve as platforms for exchanging ideas, exploring new opportunities, and strengthening professional networks.

With the success of this first gathering, OceanBase has set a strong foundation for a vibrant and inclusive tech community in the Philippines. By prioritizing cooperation, collaboration, and co-creation, the initiative paves the way for future advancements and reinforces the country’s position as a rising hub of technology and innovation in Southeast Asia. 

This article is produced by the e27 team, sponsored by OceanBase

We can share your story at e27, too. Engage the Southeast Asian tech ecosystem by bringing your story to the world. Reach out to us here to get started.

Image credit: OceanBase

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Can AI serve as your business mentor?

Traditionally, mentors have been the foundation of corporate success. They share their experiences, offer strategic advice and help you avoid costly mistakes. But with AI stepping up as a powerful resource, you might wonder — can it replace the personalised guidance of a human?

The importance of business mentors

A mentor has been where you are now — facing the uncertainty, challenges and excitement of building a company from the ground up. They guide you through the ups and downs by offering real-world insights no textbook or blog post can teach.

Likewise, they help you tap into insider knowledge, drawing from their experience to steer you toward smarter decisions. Whether identifying market trends, avoiding common pitfalls or brainstorming strategies, a good coach helps you confidently see the bigger picture.

Advisors are incredible for opening doors, introducing you to potential investors, partners and clients who can give your startup the boost it needs. Plus, they’re there when things get tough. In fact, 18 per cent of Southeast Asian startups fail during pre-series funding. Having a consultant to offer personalised advice during make-or-break decisions can be pivotal.

They help you stay grounded and motivated when the pressure is on. They’ve walked in your shoes and know what it takes to get through the hard days, giving you the confidence and clarity to keep moving forward.

How AI functions as a mentor

AI is like having a business assistant on call 24/7, ready to help you tackle challenges and make smarter decisions. It’s great at crunching data, spotting market trends and predicting customer behaviour faster than you ever could.

What makes this technology more appealing is how accessible and scalable it is. Unlike traditional mentors — who can only give you limited time and may take months to find — AI is available whenever you need it. Plus, budget-friendly options are available — perfect if you run a lean startup but still want reliable advice to grow your company.

Also Read: The future is here: Seizing the first-mover advantage in AI entrepreneurship

Strengths of AI as a mentor

AI’s 24/7 availability is crucial for entrepreneurs. It’s always ready to process massive amounts of information in seconds to help you make smarter, faster decisions. Whether trying to analyse customer details, spot emerging trends or forecast sales, AI can sift through complex data sets, identify patterns and give you predictive insights that keep you ahead of the competition.

Unlike humans, AI focuses solely on data-driven facts to provide clear and actionable advice. You can use it to optimise your marketing strategies, streamline operations or create personalised learning plans to up-skill your team.

Limitations of AI as a mentor

AI can give you incredible data-driven insights but lacks something crucial — emotional intelligence. It doesn’t understand your stress or the nuances of your challenges. It can’t share real-world wisdom that only comes from experience. On the other hand, a mentor knows what it’s like to be in your shoes and can guide you with intuition, empathy and advice tailored to your situation.

Plus, AI isn’t perfect — it’s only as good as the data it’s trained on, and that data can carry hidden biases. This can lead to flawed insights or unintended discrimination known as proxy bias, where the algorithm absorbs and amplifies human prejudices. That’s why you must use AI for its efficiency and data analysis, and lean on coaches for emotional support.

Blending AI and human mentorship

A hybrid approach is the smartest way to combine the strengths of AI and human mentorship. AI is your go-to for technical guidance — it can analyse market trends, optimise your business strategies and automate repetitive tasks. However, technology falls short when understanding your unique challenges, overcoming emotional roadblocks or offering real-world advice based on experience.

Also Read: How should non-tech companies approach AI?

That’s where a mentor steps in. They’ve been in your shoes and can provide the empathy, intuition and context-driven guidance no algorithm can replicate. Together, AI and human advisors can cover all your bases to give you the tools to grow your startup while staying grounded.

Take inspiration from startups in Southeast Asia, where entrepreneurs are already blending AI and mentorship for maximum impact. Digital tools help them tackle challenges like improving customer experiences, streamlining operations and enhancing research capabilities.

Pairing these technologies with mentors adds another layer of value — they can help you interpret the data AI provides. Whether refining your marketing strategy with AI analytics or deciding how to pivot during tough times with your consultant’s support, this balanced approach can give you the competitive edge you need to thrive.

Blending technology and human wisdom for business success

AI offers powerful means to analyse data, predict trends and optimise strategies. Still, it can never fully replace the empathy, intuition and real-world wisdom of a human coach. Leveraging AI to supplement traditional mentorship allows you to combine cutting-edge technology with personalised guidance for the best results in growing your company.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Join us on InstagramFacebookX, and LinkedIn to stay connected.

Image courtesy: Canva Pro

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August Widmer of Paxful on how P2P crypto trading empowers the underbanked

August Widmer of Paxful

Peer-to-peer (P2P) crypto trading has redefined how people exchange value, offering a decentralised alternative to traditional financial systems. More than just a trading method, P2P crypto trading represents a direct challenge to traditional banking systems. It strips away layers of bureaucracy, allowing people to trade directly with each other across borders without intermediaries dictating terms or pricing.

I interviewed August Widmer, Director of Corporate Development at Paxful, a leading P2P crypto trading platform, to dive deeper into this emerging landscape.

In this exclusive interview, Widmer shared insights into how this model reshapes financial accessibility, particularly for those traditionally left out of mainstream banking systems. Additionally, he unpacked the mechanics of P2P trading, its potential to democratise financial services, and how platforms like Paxful are creating new pathways for global value exchange.

Widmer’s transition to crypto

Before diving into the nitty-gritty of P2P crypto trading, let’s first learn about Widmer’s journey so far.

Widmer’s path to the crypto industry began with his disenchantment with traditional banking. After over a decade in investment banking and private equity, specialising in M&A and capital advisory for financial services, he grew frustrated with the inefficiencies of the system.

“The people were working for the system, and the system was not working for the people,” Widmer reflected.

Cryptocurrency first caught his attention during the rise of the Silvergate Exchange Network, but it wasn’t until 2021 that he fully embraced the space. Tokenisation became the game-changer, with projects like Goldfinch and Maple demonstrating how blockchain could bring transparency and efficiency to private credit markets.

By January 2022, Widmer had left his role as VP at a middle-market investment bank to pursue crypto full-time. He started with MakerDAO during a pivotal time, working on tokenised private credit deals, and later joined Credix, focusing on Latin American structured credit facilities. He also took on advisory roles for pre-seed companies in the stablecoin sector.

Widmer’s journey ultimately led him to Paxful, where he joined as Director of Corporate Development.

“After learning more about Paxful’s rejuvenation and plans, I was committed,” said Widmer.

At Paxful, Widmer now leads efforts in M&A, capital strategies, and corporate development, contributing to the platform’s mission of democratising financial services globally.

The flaws of traditional finance

Widmer believes that the current financial system has several critical flaws, many of which stem from a lack of control and transparency. According to him, one of the fundamental issues is the lack of true ownership over your own money.

“You don’t own your money. Your bank does,” emphasised Widmer.

Widmer had a firsthand experience of this when he attempted to consolidate investment accounts and realised that the process was virtually impossible. This prompted him to reflect on the lack of autonomy in managing financial resources. Traditional banking, in his view, strips away personal control, leaving people at the mercy of centralised institutions.

Another issue Widmer highlights is the devaluation of fiat currencies. He points out that governments continue to print money, which erodes the value of traditional currency. Widmer compares this process to theft, noting that inflation—while framed as a natural economic phenomenon—essentially diminishes the purchasing power of money.

“A US dollar from 2019 would be worth only about 80 cents today. In most other conversations, we’d call that theft, but when it’s the government, we call it “inflation.” The good news? 1 Bitcoin from 2019 is worth…1 Bitcoin today,” explained Widmer.

Beyond the currency itself, Widmer criticises the inefficiency of traditional financial transactions. Sending international bank wires involves multiple intermediaries and can take days to complete. Cryptocurrency, in contrast, offers near-instant payments between just two parties, cutting out the middlemen and saving both time and money.

Also Read: How Web3’s open-source technology will create a more equitable world

Understanding P2P trading

Peer-to-peer (P2P) trading represents a direct, frictionless way for individuals to transfer value without relying on third parties, like traditional banks or centralised exchanges. According to Widmer, the core of P2P trading is the autonomy it offers.

In a P2P model, two individuals negotiate their terms directly. Paxful simplifies this process by providing a marketplace where users can browse available offers from people across the globe. Buyers and sellers set their own prices and choose their payment methods.

For example, a seller could offer Bitcoin at an inflated price of $1 million per coin and choose PayPal as the payment method, all on their terms. The flexibility to set terms gives users complete control over their transactions—something not found in centralised exchanges, where users only get one option.

“Our work at Paxful is less about enabling trading and more about allowing the frictionless transfer of value between two individuals,” said Widmer.

Centralised exchanges, in contrast, provide a single offer for buying or selling crypto, without any negotiation room. This centralised approach limits users’ freedom, whereas P2P trading empowers them to take charge of their financial decisions.

“On a centralised exchange, you get one offer and can choose to take it or leave it. No optionality, no flexibility; they own the game. On peer-to-peer, you own your destiny,” added Widmer.

P2P trading also allows for seamless global value transfer. Widmer explains that traditional fiat currencies are siloed and do not easily communicate across borders. Cryptocurrency, however, operates globally, making it easier for individuals in any country to exchange value directly. On Paxful, users can sell cryptocurrency in exchange for local fiat through over 500 payment methods, from PayPal to bank transfers, further enhancing financial inclusivity.

The transaction process itself is simple. A seller posts an offer, a buyer accepts it, and the funds are held in escrow until payment is confirmed. Once payment is received, the crypto is released to the buyer. This straightforward, direct model is cost-effective and transparent, offering individuals control and flexibility.

For the average person, P2P trading offers significant advantages. It opens up access to crypto with a wide range of payment methods, unlike centralised exchanges, which typically only cater to a specific subset of the population. P2P trading, therefore, fosters true inclusivity, enabling anyone, anywhere, to participate in the global crypto economy.

How Paxful bridges financial gaps

Paxful focuses on serving the underbanked. Could you explain who the ‘underbanked’ are and the challenges they face? Also, how does Paxful actually solve these problems?

Widmer: If cryptocurrency is intended to help “bank the unbanked,” one of the greatest ironies is that you need to connect your bank account on a centralised exchange to buy crypto. Paxful works differently, allowing a more inclusive on-ramping experience for nearly any payment type; we are actually banking the unbanked.

Paxful is a means to on-ramp or buy into the cryptocurrency world using any possible payment method. It is all-inclusive.

Let’s imagine you are from Kenya and living in New Delhi. You want to send money back to family in Kenya, but imagine they do not have a bank account. You could buy Bitcoin on Paxful using your preferred payment method, then send them that Bitcoin on Paxful for them to sell on Paxful in exchange for payment via a method such as M-Pesa, which does not require a bank account.

That is truly inclusive global value transfer where anyone can participate. We enable everyone to have access to critical financial services.

Also Read: Why you lead will determine how well you will lead

Now, this is important. When we’re talking about people’s money, could you tell me what risks exist in P2P trading? How does Paxful protect users? What should users themselves be careful about?

Widmer: Peer-to-peer is dangerous when done incorrectly. That’s why Paxful exists. On Paxful, an escrow sits between the trade parties, locking the cryptocurrency to be sold. That cryptocurrency held in escrow is released to the seller only when the buyer sends the seller the payment. That means the seller does not need to hope and pray that the buyer sends the cryptocurrency simply, but instead, they are safeguarded by the escrow service.

The alternative to this would be for me to post on X and say, Hey! Who wants to buy some BTC? I promise I’ll send it if you send me cash!”

You tell me which sounds safer!

Looking ahead, how do you see P2P platforms evolving? What role will they play in the future of finance? What excites you most about this space?

Widmer: Peer-to-peer has existed since the beginning of commerce, and I see it continuing forever. It’s the most straightforward, direct, human way to transfer value.

Strategically, I believe platforms like Paxful will continue to expand laterally, adding more services and features to provide a comprehensive product suite to its users.

I spend much of my time exploring potential acquisition opportunities where we can bring on new teams with new product offerings to build out our ecosystem.

The cryptocurrency, web3, and DeFi sectors are on fire with activity right now, and new inventions are going live daily. We aim to stay on the cutting edge by adopting new technology through organic growth and acquisitions while always remaining true to peer-to-peer’s core value transfer engine.

Final question – what advice would you give to someone interested in P2P trading but feeling hesitant to take the first step?

Widmer: The truth is, I bet they’ve already traded peer-to-peer.

Have you ever bought something from a friend? That’s peer-to-peer. Ever taken a taxi? That’s peer-to-peer. I sold baseball cards to kids in my middle school. That was peer-to-peer.

Paxful takes that peer-to-peer transaction flow we are accustomed to and gives it the necessary modern guardrails of KYC, compliance monitoring, and escrow service alongside a suite of in-account features to simplify your journey to financial freedom. The best way to experience this? Head over to Paxful, get involved, and own your destiny.

This article, originally published in Crypto India Magazine (CIM), is based on an interview with August Widmer. Certain sections have been adapted into a narrative format for improved readability and clarity, but no insights have been altered.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Join us on InstagramFacebookX, and LinkedIn to stay connected.

Image courtesy: August Widmer

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Komerce claims 25% revenue growth in 2024 amidst challenges, eyes AI future

[L-R] Komerce co-founders Satriyo Budi Utomo (CTO), Nofi Bayu Darmawan, and Syaefullah Syeif (COO)

While many companies faced shutdowns and financial difficulties, the company has sustained profitability and demonstrated operational efficiency with a lean team of 100 employees.

CEO Nofi Bayu Darmawan attributes this success to a combination of factors, including a strong focus on integrated solutions and maintaining cost discipline.

Komerce offers a suite of services designed to support small and medium-sized enterprises (SMEs) in Indonesia. These include Komship for logistics, Komcards for payments, Komplace for omnichannel management, and Kompack for warehousing.

Also Read: Exclusive: Indonesia’s Komerce acquires real-time shipping cost calculation firm RajaOngkir

The company claims its “strong” cross-product synergy has allowed SMEs to streamline and expand their e-commerce operations effectively.

According Darmawan, Komerce’s success demonstrates that a focus on solving real customer problems drives sustainable growth.

Looking ahead to 2025, Komerce is placing a significant emphasis on artificial intelligence (AI). The company plans to introduce AI-powered tools to automate repetitive sales and operational tasks, especially for SMEs that rely on WhatsApp for customer communication. These tools will handle various customer interactions, from greetings to calculating shipping fees, processing orders and managing courier pickups, operating 24/7. This sales automation aims to ensure that no sales opportunities are missed, thereby providing SMEs with an efficient and reliable way to scale their operations.

Moreover, the AI-driven solutions will simplify workflows, significantly reducing manual workloads, particularly benefiting SMEs in tier-two cities that often have limited resources. Komerce believes that these AI solutions will empower SMEs to focus on growth, irrespective of their location, by saving both time and costs.

Darmawan further told e27 that Komerce is currently in talks to raise US$1 million to US$1.5 million in a pre-Series A funding round to accelerate expansion and further enhance its products. Having previously secured seed funding from investors, including Achmad Zaky, founder of Bukalapak, and 500 Global, the company aims to expand market adoption and unlock new revenue streams.

With 17 million online sellers in Indonesia, Komerce sees significant opportunities to solidify its leadership position in e-commerce enablement. By continuing its focus on profitability and leveraging AI innovations, the company aims to deliver substantial value to SMEs and foster long-term sustainable growth. Komerce’s vision is to simplify e-commerce for SMEs, empowering them to compete effectively in the digital economy.

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East Ventures: SEA can expect a “significant surge” in AI-first startups in 2025

The East Ventures team

East Ventures, a venture capital firm in Southeast Asia, has released its market outlook for 2025. The report presents a measured yet optimistic vision for the region’s digital economy and outlines key projections that offer insights into global and regional economic trends, technological adoption, and entrepreneurial strategies.

According to the organisation, tech innovation will play a pivotal role in shaping growth. East Ventures foresees a surge in AI-first startups, with approximately 25 per cent of businesses projected to adopt Generative AI (GenAI) and AI agents by 2025.

This figure is expected to double by 2027, reflecting the rapid pace of AI integration across industries.

Global economic growth is projected to stabilise at approximately 3.1 per cent over the next five years. This marks a resilient recovery following the disruptions caused by the pandemic, supported by advancements in tech and the emergence of new industries.

However, the rise of protectionist policies in major economies could reconfigure patterns of global economic interdependence, underscoring potential challenges ahead.

Also Read: How Transparently.AI uses Artificial Intelligence to detect accounting manipulation, fraud

The digital economy in Southeast Asia is expected to expand significantly in 2025. Strong domestic consumption, a rebound in tourism, and improved investment flows are anticipated to drive this growth.

Additionally, the US Federal Reserve’s recent rate cut in September will likely provide further momentum, benefitting both businesses and consumers in the region.

Climate tech remains significant

The report also highlighted the sectors set to be popular in 2025.

In the healthcare sector, the adoption of AI is expected to accelerate, revolutionising patient care and clinical workflows. AI applications, such as real-time diagnostics and the development of personalised treatment plans, are anticipated to become standard practice.

These innovations aim to enhance accuracy in medical decision-making while reducing time and resource demands on healthcare providers.

Climate tech remains a priority for East Ventures, with significant momentum projected in areas such as renewable energy optimisation and carbon tracking. The firm emphasises the critical importance of climate tech as a means to address sustainability goals. By improving energy efficiency and providing tools to monitor and reduce emissions, this sector is expected to play a pivotal role in combating climate change.

Consumer tech, particularly e-commerce, is also undergoing rapid evolution. The rise of personalised shopping experiences and automated customer service through AI-powered chatbots signals a shift towards more tailored and efficient consumer interactions.

Also Read: Ethical implications of using AI in hiring

Additionally, businesses are expected to increasingly adopt smart solutions to streamline operations, driving productivity and cost savings in the retail sector.

Beyond the numbers, in this report, East Ventures stresses the importance of creating a “believable Southeast Asia,” positioning the region as a global economic powerhouse.

The firm urges entrepreneurs to shift their focus from following fleeting trends to addressing real-world problems and delivering tangible value. By fostering sustainable and impactful solutions, founders can navigate economic uncertainties and contribute to the region’s long-term prosperity.

Image Credit: East Ventures

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Bitcoin’s US$100K Rally: Southeast Asia’s growing crypto revolution

It’s a milestone that’s been on global cryptocurrency enthusiasts’ minds for many years. Bitcoin’s recent rally to a value of US$100,000 has helped uncover Southeast Asia’s sky-high enthusiasm for crypto adoption and development.

The scale of Bitcoin’s ongoing rally is the topic of much debate, but its resonance in Asian economies appears assured regardless of the direction that the coin takes in the months ahead. 

According to the 2024 Global Crypto Adoption Index, Central & Southern Asia and Oceania (CSAO) lead the world in crypto adoption with seven of the top 20 most active nations for both centralised and decentralised finance (DeFi) protocols. 

At the forefront of this growth was Indonesia, which surpassed US$30 billion (IDR 475.13 trillion) in cryptocurrency transactions between January and October 2024, representing a growth of 352.89 per cent in comparison to the same period in 2023. 

However, we’re also seeing widespread change at an institutional level, which could see significant growth in the number of cryptocurrency use cases in 2025 and beyond throughout the region. With interest in crypto reaching new levels in Southeast Asia, Bitcoin is becoming more accessible than ever before. 

Proliferation of crypto services

Bitcoin’s recent growth has brought a series of watershed moments for Asian adoption of crypto. In November, ZA Bank, Hong Kong’s first and largest digital bank, became the continent’s first institution to offer cryptocurrency trading services directly to retail investors. 

With ZA Bank’s app, it’s possible for users to frictionlessly trade cryptoucrrencies like Bitcoin and Ethereum without the need for switching platforms in the process. 

In November 2024, Japanese firm AEON announced the launch of a QR code payment system on Binance’s BNB Chain with Terminus, helping to scale crypto payment accessibility in Southeast Asia. 

The tools are intended to make cryptocurrency payments a seamless experience for users and merchants, and the initiative could help leverage more offline cryptocurrency payments throughout the region. 

Cryptocurrency payments have been identified as a leading payment trend due to their flexibility and security qualities, and opening the door to making purchases with coins like Bitcoin represents a major step toward acceptance.

Opportunities in investing

We’re also seeing Asian firms making strides in expanding investment opportunities at an institutional level. 

Also Read: Embracing AI and cryptocurrency: Is Hong Kong too ambitious?

Focused on leveraging Bitcoin as a primary reserve asset to optimise financial strategies and drive stakeholder value, Sora Ventures has launched a US$150 million fund to grow Bitcoin-focused investment strategies among listed companies throughout Asia. 

Targeting companies listed on major stock exchanges throughout Japan, Hong Kong, Thailand, Taiwan, and South Korea, the move is a conscious effort to replicate the success of MicroStrategy’s Bitcoin reserve model in the United States. 

In the month following the US Presidential election which saw both Wall Street and cryptocurrency markets embark on a rally off the back of Donald Trump’s victory, Bitcoin’s 30% growth eclipsed the 14 per cent experienced by the Roundhill Magnificent Seven ETF (MAGS), an exchange-traded fund that focuses on Wall Street’s seven largest companies by market capitalisation. 

The expansion of investment options for Southeast Asia’s largest firms can open the door to better-managed growth, and the ability to embrace the historical outperformance of cryptocurrencies like Bitcoin fully. 

The world’s developer capital

It’s also important to highlight Southeast Asia’s invaluable role among crypto developers, with the continent surpassing North America in recent years to attain a strong market share. 

Since 2015, Asia’s share of global cryptocurrency developers has rallied from just 13 per cent to 32 per cent, while North America’s market share fell from 44 per cent to 25 per cent over the same period. 

While India has been a driving force in Asia’s newfound crypto dominance, nations like China, Japan, Hong Kong, and Singapore have all helped to build a conducive infrastructure for crypto developers. 

According to Singapore-based fund manager, Anndy Lian, the emerging markets of India and Southeast Asia where traditional banking infrastructure can be less accessible, cryptocurrencies like Bitcoin have helped to democratise financial services to residents. 

It’s this necessity for innovation that appears to be positioning Southeast Asia at the forefront of crypto innovation, and the benefits are being reaped by retail investors and institutions alike. 

According to a recent National Thailand report, nations like Thailand, Indonesia, and the Philippines possess high smartphone penetration rates, making cryptocurrency far more accessible during its ongoing market rally. As a result, we could see far more sustained adoption rates for crypto and DeFi services developed locally. 

Challenges remain

Despite clear indications that Southeast Asia is embracing the ongoing cryptocurrency rally more enthusiastically than ever before, a number of challenges remain. 

Cryptocurrency is famously volatile and open to exploitation among unwitting users. With Bitcoin’s historical bull runs giving way to substantial losses, both retail and institutional adopters will need to be wary of buying into crypto. 

Also Read: The rise of crypto ETFs: A new dimension in investing

Southeast Asia is also contending with cryptocurrency crime which could become more widespread as adoption grows. 

Forbes recently reported that addresses in China received more than US$37.8 million in cryptocurrency between January 2018 and April 2023, with links being made to illegal fentanyl sales being made using crypto payments on a major scale. 

This may call for regulatory oversight capable of rapidly adapting to an industry that’s famous for its unpredictability. 

Riding the crypto boom

For all its problems, Bitcoin’s recent surge beyond US$100,000 serves as a reminder of the vast potential of the cryptocurrency industry. By responsibly embracing the potential of crypto, Southeast Asia can become more prosperous, economically flexible, and accessible to all residents. 

Despite its famous volatility and concerns over misuse, the long-term potential of cryptocurrency is bright. Southeast Asia is well-positioned to become a world leader in crypto innovation as a result. 

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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Image courtesy: Canva Pro

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Ecosystem Roundup: Crypto investments hit US$44B record net inflows in 2024 | Soul Parking raises Series A+ | OpenAI is turning its attention to ‘superintelligence’

Dear reader,

Soul Parking’s latest funding round underscores the growing importance of smart infrastructure in tackling Indonesia’s urban challenges. With its focus on innovative parking solutions, the startup is not just addressing the perennial issue of space scarcity but also aligning with broader trends such as electrification and sustainable urban development.

The company’s Compact Motorcycle Storage and cloud-based Soul Parking Operating System highlight a forward-thinking approach to optimising limited resources. The ability to increase parking capacity up to eightfold in densely populated areas could be transformative, especially in cities like Jakarta, where congestion and illegal parking remain pressing issues.

Furthermore, the strategic pivot towards electric vehicle (EV) infrastructure is a savvy move. As EV adoption accelerates, establishing parking facilities as multi-functional hubs with charging or battery-swapping capabilities positions Soul Parking as a key enabler of Indonesia’s green mobility transition.

However, the startup’s success will depend on its ability to scale operations effectively while maintaining service quality. Partnerships with property owners and EV industry stakeholders will be crucial, as will public awareness campaigns to drive adoption of its cashless, tech-enabled offerings.

By merging technology, sustainability, and practicality, Soul Parking exemplifies the type of innovation needed to future-proof urban infrastructure in Southeast Asia’s rapidly growing cities.

Sainul,
Editor.

—-

NEWS & VIEWS

Soul Parking raises Series A+ funding to expand and explore opportunities in EV space
The investors include AC Ventures, AppWorks, Taiwan Mobile, and Wavemaker | The parking tech startup says its vertical parking system, along with real-time tracking, optimises land use and enhances parking efficiency.

Crypto investments hit US$44B record net inflows in 2024
The start of 2025 looks promising with US$585M in net inflows so far, though the last week of 2024 experienced US$75M in outflows | The approval and launch of US spot Bitcoin and Ethereum ETFs were pivotal in 2024, contributing US$44.4M in inflows.

Z Venture Capital launches US$190.8M fund for global tech growth
ZVC Fund II will focus on high-growth industries, including its parent Line Yahoo Corp’s core sectors of media, commerce, fintech, and AI, along with emerging deeptech fields such as space technology and robotics.

GoTo CEO Patrick Walujo commits to stay until 2029
Under Walujo’s leadership, GoTo has seen improvements in financial performance | In Q3 2024, its core gross transaction value rose by 74% y-o-y to US$4.4B.

Alibaba buys back US$1.3B in shares, focuses on core business
The transactions occurred in the US market as part of the firm’s ongoing share repurchase programme | The e-commerce company disclosed that it spent US$9.9B on stock buybacks during the six months ending Sept. 30, 2024.

Indian SaaS startups funding rebounds to US$2.1B in 2024
According to the Indian Tech Startup Funding Report 2024, this rebound comes after funding dropped to US$1.6B in 2023, returning to 2019 levels | The number of deals increased modestly, rising by 5% y-o-y to a total of 207.

India’s e-commerce funding declines 42% in 2024
This comes as India’s broader startup ecosystem saw US$12N raised in the same year, which increased by 20% | D2C startups dominated with US$840M, followed by B2C at US$492M and B2B at US$127M.

OpenAI forecasts US$5B loss as US$200 ChatGPT Pro struggles
These challenges arise from operational expenses, including staffing, office costs, and AI infrastructure | Operating ChatGPT at peak usage costs around US$700K daily.

Vietnam to fund half of US$118M in semiconductor, AI sectors
Developers must allocate US$39M within three years of investment approval, and projects should positively impact the innovation ecosystem | The funding also extends to other high-tech initiatives – including talent training, infrastructure, and production.

OpenAI is turning its attention to ‘superintelligence’
Superintelligent tools could massively accelerate scientific discovery and innovation well beyond what we are capable of doing on our own and, in turn, massively increase abundance and prosperity, says CEO Sam Altman.

FEATURES & INTERVIEWS

The future is virtual: Inside 17LIVE’s plans for avatars and immersive experiences
The rise in virtual live streaming can be attributed to technological advancements, particularly in AR and VR, says 17LIVE’s Jiang Honghui.

Can Southeast Asia really pull off an EV revolution?
The nascent state of the EV sector means adoption rates will inevitably shift with technological, regulatory, and social developments | But for SEA to achieve its EV goals, further investments in infra and affordable alternatives are essential.

FROM THE ARCHIVES

Half of Indonesia’s financial institutions plan to deploy GenAI for everyday tasks
About 44% of local leaders acknowledge GenAI’s potential to revolutionise risk assessment in microlending via analytical models.

Mastering legal nuances: How Bering Lab balances AI and human expertise
While Gen AI tools have been getting much attention, customers quickly realize there’s no one-size-fits-all solution, says Bering Lab co-founder.

YouApp, the app that helps users find their match using AI and astrology.
This amalgamation of ancient wisdom and contemporary psychology enables YouApp to deliver compatibility predictions in seconds, sparing users the time-consuming task of manual evaluation.

Crypto-AI startups making waves in Asia: The future is here
Asia is emerging as a hub for crypto-AI innovation, where AI and blockchain are merging to create new possibilities and transform industries | Countries like Singapore, South Korea, and China have embraced the potential of blockchain and AI.

Envisioning the future: The critical challenges and opportunities of AI investment
Successful AI investment needs capital, tech expertise, a sharp eye for innovation, and a strong AI community network | Investment decisions in AI are made only when there is consensus on the startup’s potential.

The new era of computing: Single board computers for home automation and AI
Single-board computers (SBCs) are shifting from industrial use to mainstream hobbyist applications in home automation, personal servers, and AI.

Filling the leadership gap: Why you cannot delegate responsibility
Peter Drucker, the modern-day Aristotle for the business community, argues that management lacks power but only wields responsibility | He was right in pointing out that leaders must demonstrate responsible behaviour for their subordinates and themselves.

Is a career in biotech right for you?
You might imagine your life in biotech in a lab, working by yourself all day | But the truth is that many projects in biotech require teamwork, including operations, production, marketing, and R&D.

THOUGHT LEADERSHIP

How AI makes investing and trading safer and more accessible
By making investing safer and more approachable, AI is helping to democratise access to wealth-building opportunities for a broader audience across various levels of expertise.

Low-code and no-code website builders: Do we still need developers to craft the ‘perfect’ websites?
Unlike no-code platforms, low-code solutions offer greater flexibility | They combine drag-and-drop simplicity with the ability to write custom code, enabling developers to build scalable, feature-rich websites without starting from scratch.

Why antivirus won’t save us in 2025: Indonesian companies, wake up!
Antivirus was a lifesaver in the early 2000s when threats were simpler: file-infecting viruses, worms, and spyware | But today’s hackers have moved on | They’re armed with AI, automation, and a new playbook of tricks.

Navigating fintech innovation: The role of regulatory sandboxes in APAC
Sandboxes allow businesses to experiment with their new products, services, or business models | This gives them the ability to test things out in the real world under the supervision of regulatory authorities for a limited period of time.

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SEA startup funding sees mixed results in December 2024


Southeast Asia’s startup ecosystem experienced a varied funding landscape in December 2024, with a total of US$210 million raised across 15 rounds, as per the latest report by Tracxn.

While this figure represents a 44.59 per cent increase compared to the previous month (November 2024), it also marks a 142.21 per cent decrease compared to the same month last year (December 2023).

Also Read: Healthtech, edutech dominated SEA’s funding scene in past 5 years: Tracxn

This indicates a fluctuating investment environment in the region.

Key trends:

Overall funding: Total funding reached US$210 million in December 2024, distributed across 15 rounds.

Month-on-month growth: There was a substantial increase in funding from November 2024 (44.59 per cent ), suggesting a recovery in investment activity towards the end of the year.

Year-on-year decline: Despite the month-on-month growth, funding was significantly lower compared to December 2023, with a 142.21 per cent decrease. This highlights a possible overall slowdown in yearly investment.

Active VC firms: Several venture capital firms were active during the month, including Inspire, B Capital, Picus Capital, and Mitsubishi UFJ Capital.

Notable deals: Kamereo and Eureka Robotics secured funding rounds, with Kamereo attracting investment from Mitsubishi UFJ Capital.

Also Read: 2024 fintech highlights: The startups dominating Southeast Asia’s financial landscape

Analysis: The data reveals a complex picture of Southeast Asia’s startup funding. While the increase in funding from the previous month offers a positive sign, the significant drop compared to last year points to a larger trend of reduced investment in the region. December 2023 has been a powerful month by comparison. The presence of active VCs such as Inspire, B Capital, Picus Capital, and Mitsubishi UFJ Capital suggests ongoing confidence in specific startups and sectors.

Data courtesy: Tracxn

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How e27 and MoEngage drive innovation in customer engagement together

Graphic showing Singapore Growth Summit 2022

The partnership between e27 and MoEngage stands as a testament to the power of collaboration in fostering technological innovation and strengthening the startup ecosystem. As a trusted program partner, e27 played an instrumental role in amplifying MoEngage’s mission to empower businesses with advanced customer engagement strategies. Through targeted outreach and strategic initiatives, e27 helped MoEngage connect with a broader audience of industry leaders, innovators, and decision-makers. This reinforces the shared vision of driving digital transformation in the region.

MoEngage has long prided itself on empowering startups and enterprise companies to drive meaningful customer engagement and achieve sustainable growth. Beyond offering scalable marketing automation and engagement solutions, MoEngage actively supports the ecosystem through initiatives such as its #GROWTH community. This initiative features mentorship, live workshops, and cohort-based learning programs like the Customer Engagement Learning Program (CELP). It is designed to enhance expertise in mobile marketing, analytics, and engagement strategies.

At the core of the collaboration between e27 and MoEngage was the MoEngage Growth Summit 2022. It was an invite-only conference crafted to inspire marketing and product leaders from consumer brands. This summit provided a platform for exchanging ideas, networking, and learning from industry veterans who are setting new benchmarks for growth and engagement in a digital-first world. Together, e27 and MoEngage successfully showcased the transformative potential of innovation, creating a thriving ecosystem for both startups and established businesses.

Read also: e27 and Meta partner to inspire youth-led e-waste solutions in Singapore with YEAP

Amplifying awareness: e27’s support for Growth Summit 2022

Roshni Mahtani Cheung on stage at MoEngage Growth Summit 2022

Roshni Mahtani Cheung, founder and CEO of theAsianParent and TickledMedia, delivering the keynote speech at MoEngage Singapore Growth Summit 2022

To ensure the MoEngage Growth Summit 2022 reached its intended audience, e27 conducted a comprehensive media campaign. It leveraged its extensive platform and trusted reputation within the startup ecosystem. e27 worked strategically to amplify awareness about the invite-only event. It also ensured it captured the attention of industry leaders, innovators, and decision-makers.

One key aspect of this effort was the announcement bar featured prominently on e27’s website. It served as a constant reminder of the event for site visitors. Complementing this was a series of newsletter promotions. These utilized e27’s established communication channels to directly reach a targeted audience of marketing and product professionals. Additionally, sidebar widget placements on high-traffic pages of the e27 platform provided consistent visibility. This reinforced the event’s presence across the site.

These initiatives formed the backbone of e27’s media campaign, successfully raising awareness and driving engagement for the Growth Summit 2022. The collaborative effort highlighted the strength of the partnership and its ability to create impactful outcomes for MoEngage and its audience.

#GROWTH Summit 2022: Connecting leaders and driving engagement

MoEngage Growth Summit 2022 was tailored for marketing and product professionals from leading consumer brands. It was designed to foster knowledge sharing and inspire innovation. The summit provided a platform for top industry leaders to share their growth stories, strategies, and experiences. With a focus on actionable insights and innovative approaches to customer engagement, the summit equipped attendees with practical solutions to address critical challenges in engagement and retention within a digital-first landscape.

A key factor in the summit’s success was MoEngage’s collaboration with e27, which played a vital role in elevating the event’s impact. MoEngage Senior Marketing Director Baradhwaj R highlighted the significance of this partnership: “At MoEngage, we partner with the best of the best to provide a great learning scope to our community of startups and enterprise brands, and e27 has definitely been one of those partners.” By leveraging e27’s expertise and extensive network, MoEngage was able to broaden its reach and connect with marketers and product owners across industries in the SEA region.

The invite-only format ensured an environment rich with high-quality discussions and meaningful interactions among thought leaders. With e27’s support, MoEngage successfully engaged top industry veterans and speakers, adding tremendous value for attendees. Baradhwaj noted, “This not only helped us further our mission and vision of adding maximum value to our #GROWTH community members but also provided them with great networking opportunities to learn and implement those learnings in their day-to-day activities.”

By creating a space for networking, knowledge sharing, and collaboration, the Growth Summit 2022 underscored MoEngage’s mission to drive growth and innovation while setting new benchmarks in customer engagement. Together, MoEngage and e27 showcased the transformative potential of partnerships in fostering meaningful connections and actionable outcomes for professionals in the digital-first world.

Panelists discussing "Building the right tech stack for delivering a winning customer experience" at MoEngage Singapore Growth Summit 2022

Panelists discussing “Building the right tech stack for delivering a winning customer experience” at MoEngage Singapore Growth Summit 2022

Empowering platforms: e27’s broader role in ecosystem development

As a leading platform for startup and innovation ecosystems, e27 plays a crucial role in supporting companies like MoEngage that specialize in customer engagement platforms. By leveraging its extensive network and media assets, e27 helps these companies amplify their reach. It also empowers them to connect with their target audience, and highlight their solutions to pressing industry challenges. This partnership with MoEngage for the Growth Summit 2022 is a prime example of e27’s commitment to empowering platforms that drive innovation and provide value to businesses navigating the complexities of a digital-first world.

Collaborations like these are pivotal in building a stronger startup ecosystem. By connecting innovators with opportunities, resources, and communities of decision-makers, e27 fosters an environment where ideas can thrive and scale. Such partnerships do not only elevate individual companies but also create a ripple effect. They also strengthen the broader ecosystem by enabling knowledge sharing, fostering connections, and driving progress across industries. Through its ongoing efforts, e27 reaffirms its dedication to supporting innovation and ensuring the success of ecosystem players like MoEngage.

Read also: Google Cloud and e27 collaborate to shape the tech ecosystem

Looking ahead: Building on success and driving future innovation

Over time, MoEngage has aided in accelerating 500+ startups by onboarding over 120 VC partners. They have also enabled more than 20 Soonicorns and Unicorns. Their community initiatives go above and beyond to provide marketers and product owners with access to a revolutionary customer data and engagement platform. This platform is equipped with state-of-the-art marketing automation functionalities. They aim to support the ecosystem with tailored customer support in local time zones. They also provide the opportunity to learn from 10,000+ like-minded members. Further, they have cohort-wise onboarding, adoption, and retention workshops, and networking with founders through in-person meet-ups and mixers.

Following the success of the Growth Summit 2022, MoEngage is committed to expanding its initiatives to empower businesses in their growth journeys. It plans to introduce more targeted events, thought leadership content, and innovative solutions. In doing so, MoEngage aims to address emerging challenges in customer engagement and retention while fostering a culture of innovation. It is also building on the insights and connections forged during the summit. MoEngage seeks to strengthen its role as a trusted partner for consumer brands navigating the ever-evolving digital landscape.

e27 remains steadfast in its commitment to supporting innovation and the startup ecosystem. It acts as a bridge between transformative platforms like MoEngage and the broader community of innovators and decision-makers. This collaboration highlights the potential of partnerships to create lasting impact, driving growth and progress across industries. Looking ahead, e27 invites readers to anticipate more groundbreaking initiatives that not only nurture startups but also redefine the standards of excellence in customer engagement and digital innovation. Together, e27 and MoEngage continue to pave the way for a brighter, more connected future.

This article is produced by the e27 team

We can share your story at e27, too. Engage the Southeast Asian tech ecosystem by bringing your story to the world. Reach out to us here to get started.

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Exclusive event alert for SMBs: Be Ramadan ready with TikTok!

Ramadan Ready for SMBs : Connect with your audience to boost sales this festive season with TikTok Thursday, January 16 register now

Kuala Lumpur, Malaysia – TikTok is set to host an exclusive, high-impact event aimed at helping brands tap into the immense potential of the Ramadan season. Join Ramadan Ready for SMBs: Elevate Your Brand’s Story on TikTok on 16 January 2025 at Hotel Maya in Kuala Lumpur! This special event promises to equip marketers, advertisers, and business owners with actionable strategies, insights, and tools to maximize their TikTok presence during Ramadan and beyond.

As Ramadan approaches, brands are increasingly looking for ways to connect authentically with the diverse and engaged TikTok audience. This event will feature expert speakers, such as TikTok SMB Account Managers Michelle Lau and Eric Chen. They will share in-depth strategies on how brands can drive awareness, engagement, and sales. Specifically, they will show how to do this through TikTok’s innovative ad formats and creative solutions. Ramadan Ready for SMBs is sponsored by Digitor and WORQ.

Also read: A new insights attitude for SMEs in the era of the ‘insights engine’

What to expect at TikTok’s Ramadan Ready for SMBs

Attendees will gain exclusive insights into how Ramadan is a cultural moment beyond its religious significance. Experts will explore how values like reflection, generosity, and community shape consumer behavior during this season and how brands can authentically connect with audiences. The event will also cover proven campaign strategies for each phase of Ramadan. Specifically, these phases are Pre-Ramadan, Ramadan, Hari Raya, and Post-Raya. Speakers will show you how to tailor content to engage your audience using tools like countdown stickers and festive videos.

Real-world success stories will demonstrate how brands have leveraged TikTok’s innovative advertising tools to boost results. As a result, they were able to improve bidding efficiency and expand reach. Interactive sessions and workshops will help you optimize your campaigns and measure success through key performance indicators (KPIs). This is an unmissable chance to build a comprehensive roadmap to enhance your TikTok presence, particularly during Ramadan.

Harnessing the cultural power of Ramadan: Insights from Nestlé and Applecrumby

RSVP now to gain access to an exclusive panel discussion featuring experts from Nestlé and Applecrumby as they dive into how Ramadan represents a powerful cultural moment for brands. Discover how aligning your brand’s messaging with the values of reflection, community, and generosity can create lasting, meaningful connections with your audience.

This is your chance to learn how Ramadan influences consumer behavior. The session will also feature success stories from brands that have effectively tapped into the spirit of Ramadan, offering valuable insights on how to drive engagement and build stronger relationships with your audience during this season.

Also read: 3 easy tips for SMEs to build overseas customer loyalty

Must-attend event for SMBs, marketers, and creators

This event is a must-attend for anyone looking to elevate their brand’s digital presence and engage with the rapidly growing TikTok community during the Ramadan season. Whether you’re in FMCG, fashion, beauty, or any other commerce/non-commerce sector, the insights shared at this event will provide you with a competitive edge for the upcoming Ramadan campaign and beyond.

Seats are limited, and it is expected to fill up quickly. Don’t miss your chance to gain exclusive knowledge and network with industry professionals at this one-of-a-kind event.

Ready to make this the best Ramadan ever for your business? REGISTER HERE.

This article is produced by e27

We can share your story at e27 too! Engage the Southeast Asian tech ecosystem by bringing your story to the world. Reach out to us here to get started.

About TikTok

TikTok is a global platform that allows users to create, share, and discover short-form videos. With over 1 billion active users worldwide, TikTok has become a leading platform for brands to engage with diverse audiences in an authentic, creative way. During cultural moments like Ramadan, TikTok provides brands with unique opportunities to connect with users through engaging and meaningful content.

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