EPIC 2025, organised by HKSTP, brought together cutting-edge startups from across the globe to compete for opportunities to scale in Asia’s most dynamic markets.
For ambitious startups with global aspirations, finding the right launchpad can make all the difference between regional success and international breakthrough. Hong Kong is emerging as that critical gateway, offering international innovators a unique position at the crossroads of Eastern and Western markets. The Hong Kong Science and Technology Parks Corporation (HKSTP) recently concluded EPIC 2025 presented by Cathay and HSBC, with its Grand Finale on 7 November. It brought together cutting-edge startups from across the globe to compete for opportunities to scale in Asia’s most dynamic markets.
Hong Kong’s innovation ecosystem provides the ideal launchpad for Chinese startups to go global while allowing international startups to access the formidable markets of the Greater Bay Area, which boast world-class technology, supply chain, and manufacturing capabilities. The city’s credentials speak for themselves: together with Shenzhen and Guangzhou, Hong Kong has been ranked the world’s number one innovation cluster in the 2025 Global Innovation Index, according to the World Intellectual Property Organisation (WIPO).
A total of 13 EPIC 2025 applicants have successfully established operations in Hong Kong through the HKSTP Soft Landing Programme. These companies are now leveraging Hong Kong’s strategic position to deepen their market expansion across Asia. The journeys of five EPIC 2025 companies below will illustrate how Hong Kong is serving as more than just an entry point. For these innovators spanning GreenTech and FinTech, the city has become a catalyst for connections, credibility, and commercial scale.
DeCarbon Technology: Capturing carbon and opportunities in Asia’s green transition
DeCarbon Technology is tackling one of humanity’s most pressing challenges: removing carbon dioxide directly from the atmosphere. The Shenzhen-based climate governance company has developed next-generation CO2 capture technology applicable to green buildings, modern agriculture, renewable energy, and traditional industries like power generation, chemicals, steel, and cement.

At the heart of DeCarbon’s innovation is Direct Air Capture (DAC), a revolutionary technology that uses advanced equipment and chemical reactions to extract CO2 from ambient air and industrial sources. The captured carbon is either safely stored or transformed into sustainable industrial materials, significantly lowering greenhouse gas concentrations.

For Dr. Xiao Liao, Co-founder and VP Overseas at DeCarbon, EPIC 2025 revealed unexpected market maturity. “The most valuable engagement was the curated Market Discovery Programme. We expected a focus on FinTech, but the appetite from regional giants for hard tech climate solutions like Direct Air Capture was surprisingly urgent and mature,” Dr. Liao shared.
What truly convinced DeCarbon to establish operations in Hong Kong was the tangible connectivity to the Greater Bay Area (GBA). “Hong Kong functions as the financial hub, seamlessly linked to the GBA’s unparalleled deep tech manufacturing base. This instantly provided us with a credible, scalable path to accelerate the commercialisation and regional scaling of our DAC solutions in Asia,” Dr. Liao explained.
Frass: Transforming food waste into sustainable feed across Asia-Pacific
While DeCarbon captures carbon from the air, Singapore-based Frass Pte Ltd tackles emissions at their source by transforming food waste into valuable resources. Operating through joint ventures across Indonesia, Vietnam, Cambodia, and Scotland, Frass empowers smallholders and mid-sized farmers with affordable, locally produced animal feed while helping regional industries reduce food waste and greenhouse gas emissions.

Frass uses proprietary enzyme hydrolysis and bio-fermentation to convert high-moisture food waste—such as fish offal, okara, spent grain, and brewery by-products—into sustainable animal feed. Their low-energy, oven-free process significantly reduces moisture content and enhances digestibility, offering a climate-resilient alternative to imported soy and fishmeal.

For Founder Zihan Poh, the true value of EPIC 2025 extended beyond the competition itself. “The most profound value came from the unexpected connections within the EPIC 2025 community. Beyond competing, we built a powerful peer network,” Poh explained. The company aligned with a fellow startup on potential Australian market entry and had a pivotal conversation with a visitor from the Philippines who is now exploring pathways to bring Frass’s solution to her country.
This experience crystallised a key insight for Poh: “Coming to Hong Kong isn’t just about launching in one city—it’s about plugging into a dynamic hub that accelerates reach across the entire Asia-Pacific region.”
Frass chose Hong Kong as their definitive launchpad for its unmatched role as a dual gateway: a trusted bridge into Mainland China and a well-connected springboard to regional markets. The city’s compact, high-density urban environment presents the perfect real-world laboratory to demonstrate the efficiency of their decentralised bioconversion technology.
ProMaterial: Revolutionising rare earth magnet production with AI precision

From Wales to Hong Kong, ProMaterial Ltd is revolutionising rare earth magnet production through AI-driven precision manufacturing. The company produces high-precision magnets that offer better quality, lower waste, and faster delivery. These are critical factors for the electric vehicle industry’s demanding specifications.
ProMaterial’s technology integrates AI-powered computer vision, robotics, and recycling techniques to deliver high-grade magnets that meet the strict precision requirements of the EV sector. By incorporating circular economy principles, ProMaterial’s solution can reduce over 200 million tonnes of carbon emissions annually.
For Founder Yining Shen, EPIC 2025 exceeded expectations in unexpected ways. “EPIC was far more than a competition. From the very first day, I felt surrounded by an exceptionally high-quality group of global deep tech founders,” Shen reflected. “What impressed me was how international and collaborative Hong Kong’s innovation ecosystem felt, and how naturally it brought global talent together.”
Hong Kong’s appeal for ProMaterial lies in its gateway function to Asian markets. “Some of our existing customers are already in Asia, and Hong Kong helps us connect with them more closely. Its proximity to the Greater Bay Area also gives us unique access to the hardware and manufacturing ecosystem we need for the next stage of our development,” Shen explained.
TalentHero: Enabling global hiring without borders

While the previous companies focus on physical products and manufacturing, Singapore-based TalentHero addresses a critical need for growing businesses: accessing global talent without the complexity of establishing legal entities in every country. As a global Employer of Record (EOR) and HR platform, TalentHero helps companies hire talent internationally in over 100 countries, ensuring full legal compliance and local expertise.
The solution is ideal for startups and growing companies looking to access global talent pools without the overhead of local infrastructure. For a company facilitating international operations, choosing the right base of operations becomes even more critical.
Co-founder and COO James Miles described the EPIC 2025 experience as transformative: “The biggest win at EPIC 2025 for TalentHero wasn’t just pitching—it was the crazy-good access to mentors, founders, and investors who genuinely wanted to help us level up. EPIC 2025 felt less like a competition and more like joining a community that wants you to win.”
Hong Kong’s business-friendly environment made the location decision straightforward. “Hong Kong was an easy choice. It’s a high-trust, business-friendly launchpad with fast company setup, strong IP protection, global connectivity, and a massive talent pool right at the gateway to China and the Greater Bay Area,” Miles shared.
Vigilant AI: Automating financial intelligence for better decisions
Canadian company Vigilant AI Inc brings together expertise in artificial intelligence, data security, and accounting to automate financial data preparation. Founded by specialists in these fields, Vigilant AI enables financial professionals in audit and enterprise environments to analyse, audit, and make decisions more efficiently and effectively.
The company leverages advanced AI and machine learning techniques to automatically create document data models and extract data from business process documentation, cross-correlating this information against all relevant accounting entries. The secure, reusable, and recallable curated data allows users to automate transaction verification, audit testing, and provide more timely insights for reporting and business decision-making.

For Vigilant AI, EPIC 2025 served as a crucial catalyst for business development. CEO John Craig and Founder Peter Fong noted, “EPIC 2025 was the catalyst for Vigilant to spotlight our accounting automation platform to two of the largest accounting firms in Hong Kong. These valuable engagements will lead to revenue which will support our firm in building our business operations in Asia.”
The decision to expand to Hong Kong was made easier through targeted support. “Our decision to choose Hong Kong as our launchpad was easy to make with the support of HKSTP’s Global Connect Soft Landing Programme. By providing space and connections to both local investors and necessary human capital resources, HKSTP made the strategic decision to expand into Hong Kong easy,” the founders shared.
What comes next: Building regional momentum from Hong Kong
Across all five companies, Hong Kong is not just a launchpad but the base from which they are charting their next phase of growth. DeCarbon Technology aims to secure its first long-term carbon removal offtake agreement with a major Asian corporation, a milestone that will validate demand for high-quality carbon credits and position Hong Kong as their regional centre for carbon transactions. Frass is preparing to establish a pilot-scale operation with a local waste management partner or leading university, creating a live demonstration site to unlock scale-up partnerships across the Greater Bay Area.
For ProMaterial, the city’s deep tech and manufacturing proximity offers a strategic foundation for Asian expansion. With its Hong Kong presence now established, the company plans to link its AI-driven magnet technology with regional talent, supply chain networks, and innovation resources. TalentHero is focused on building a fully operational Hong Kong EOR hub, onboarding its first wave of clients, and collaborating with local tech ecosystems to accelerate its reach across North Asia and beyond. Meanwhile, Vigilant AI is preparing to grow both R&D and sales capabilities from its Hong Kong base, using the city’s financial hub advantage to reach audit firms and enterprises across Asia-Pacific.
Bridges for the next wave of global innovation
The success of DeCarbon Technology, Frass, ProMaterial, TalentHero, and Vigilant AI reflects a clear shift. Hong Kong is emerging not just as a destination, but as a strategic accelerator for startups with global ambitions, spanning carbon capture, waste transformation, AI-driven manufacturing, borderless hiring, and financial automation.
This advantage extends beyond market access. Through the HKSTP Soft Landing Programme, overseas startups receive a one-year support pathway and an HKD 100,000 grant, giving founders the resources to establish and scale with confidence.
With its position between Eastern and Western markets, access to the Greater Bay Area’s manufacturing strength, and role as a trusted financial and legal hub, Hong Kong offers a strong foundation for growth. For EPIC 2025 participants, short pitches have become long-term strategies rooted in one of the world’s most dynamic innovation ecosystems.
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The e27 team produced this article sponsored by HKSTP
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Featured Image Credit: HKSTP
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