
The Asia-Pacific (APAC) region has solidified its position as the global centre of grassroots cryptocurrency activity, spearheaded by widespread adoption in India, Vietnam, and Pakistan, according to a new report.
The sixth annual Chainalysis Global Crypto Adoption Index for 2025 shows that while India and the United States lead the world overall, several Southeast Asian nations feature prominently in the top rankings, signalling a significant shift in crypto momentum towards the Global South.
The report highlights that APAC is the fastest-growing region for on-chain crypto activity, recording a 69 per cent year-over-year increase in value received in the 12 months ending June 2025. Total crypto transaction volume in the region surged from US$1.4 trillion to US$2.36 trillion, more than doubling last year’s growth rate of just 27 per cent.
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Within the top 20 countries for grassroots adoption, Vietnam ranks fourth globally, followed by Indonesia (7th), the Philippines (9th), and Thailand (17th). This strong showing is attributed to robust engagement from their populations across both centralised and decentralised crypto services.
The index ranks 151 countries based on four sub-indices designed to measure grassroots crypto adoption, focusing on where ordinary people are embracing digital assets the most. Each country is scored on a scale of 0 to 1, and characteristics like population size and purchasing power are weighted in rankings.
A new picture: Population-adjusted rankings
A different picture emerges when the index is adjusted for population size to provide a clearer view of where crypto is gaining real grassroots traction. While Eastern European countries like Ukraine, Moldova, and Georgia top this list, Vietnam still holds a strong position at sixth place.
Notably, this population-adjusted list also ranks Hong Kong SAR fifth and Singapore 15th for the region, indicating high levels of crypto activity relative to their population sizes. The report suggests that factors like economic uncertainty and strong technical literacy can drive adoption in these areas.
Methodology shifts to reflect a maturing market
In a significant update, Chainalysis has revised its methodology better to capture the current state of the crypto ecosystem. The 2025 index introduces a new sub-index for institutional activity, designed to measure the growing influence of traditional financial players.
This metric tracks transactions over US$1 million, reflecting the entry of hedge funds, custodians, and other large-scale entities into the space. The report notes that this addition provides a fuller view of global engagement by capturing both “bottom-up (retail) and top-down (institutional) activity”.
This change was driven by significant market developments, including the approval of multiple spot bitcoin ETFs in the US and expanded regulatory clarity in key markets.
The report removed the retail decentralised finance (DeFi) sub-index to avoid a skewed representation of crypto engagement. The analysis found that while DeFi represents a significant portion of total transaction volume, it constitutes a much smaller share of overall user activity compared to centralised platforms. This adjustment ensures the index gives a more accurate measure of broad, user-level adoption.
Global trends: Stablecoins, on-ramps, and broad-based growth
The report also sheds light on key global trends impacting the crypto landscape:
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- Stablecoin surge: While USDT (Tether) and USDC remain dominant, processing trillions of US dollars in monthly volume, smaller, regulated stablecoins are experiencing rapid growth. EURC saw its monthly volume rise from approximately US$47 million to over US$7.5 billion in the past year, an average month-over-month growth of nearly 89 per cent. This coincides with major financial institutions like Stripe, Mastercard, Visa, Citi, and Bank of America launching stablecoin products or exploring new offerings. This trend suggests an expanding stablecoin landscape where local use cases and regulatory frameworks are shaping global volumes.
- Bitcoin as the main gateway: Bitcoin remains the primary entry point for fiat currency into the crypto economy, accounting for over US$4.6 trillion in fiat inflows between July 2024 and June 2025. This figure is more than double the volume of the next-highest category. The United States remains the world’s largest fiat on-ramp with over US$4.2 trillion in volume.
- Truly global adoption: The current wave of crypto adoption is broad-based, with high-, upper-middle-, and lower-middle-income countries all showing strong growth simultaneously. This suggests crypto is benefiting both mature markets with clear regulations and emerging markets where it serves vital functions for remittances and access to finance.
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