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Trump’s tariff bombshell: A US$660 billion shake-up for global trade

The latest developments surrounding US President Donald Trump’s executive order on tariffs, announced on April 3, 2025, are within my expectations. But maybe not for all. This sweeping policy introduces a broader and higher set of tariffs than many analysts had anticipated, sending ripples through global trade networks, financial markets, and even the volatile world of cryptocurrencies.

My perspective on this matter is one of cautious concern tempered by an appreciation for the complexity of its potential outcomes. While the intent behind these tariffs—framed as a move toward economic fairness and a boost for American industry—may resonate with some, the scale and scope of this policy could unleash a cascade of unintended consequences, from inflationary pressures to market instability, that warrant a deeper dive.

Let’s start with the nuts and bolts of the executive order. The policy establishes a universal tariff of 10 per cent on all US imports, a baseline that already signals a significant shift in trade dynamics. But it doesn’t stop there. Country-specific tariffs pile on additional layers of complexity, with China facing a hefty 34 per cent increase, Vietnam a staggering 46 per cent, Taiwan 32 per cent, South Korea 25 per cent, Japan 24 per cent, and India 26 per cent.

Meanwhile, nations like Australia, the UK, and Singapore catch a relative break at the 10 per cent baseline, and Canada and Mexico escape additional reciprocal tariffs entirely—a notable carve-out that suggests a strategic nod to North American trade cohesion.

Exemptions for pharmaceuticals, steel, aluminum, semiconductors, and copper soften the blow for certain sectors, but the closure of China’s de minimis loophole, which now subjects previously exempt goods to a 30 per cent duty (rising to US$25 per item, then US$50 after June 1, 2025), is a game-changer for e-commerce giants like Alibaba, PDD, and Shein. These companies, which have thrived on low-cost shipping to US consumers, now face a steep uphill climb.

The sheer scale of this tariff regime is jaw-dropping. If fully implemented, the effective US tariff rate could climb to around 25 per cent, applied to US$3.3 trillion in annual goods imports. That translates to a tax increase of roughly US$660 billion, or about 2.2 per cent of US GDP. To put that in perspective, this isn’t just a tweak to trade policy—it’s a seismic shift that could reshape the economic landscape.

Estimating its impact isn’t straightforward, but a Federal Reserve model from 2018 offers a starting point: for every 1 percentage point increase in the tariff rate, GDP takes a 0.14 per cent hit, and core PCE prices (a key inflation metric) rise by 0.09 per cent. Applying that to a 16-point hike—accounting for the jump from current levels to the projected effective rate—suggests a GDP reduction of 2.3 per cent and a price increase of 1.4 per cent over the next two to three years.

These numbers, while theoretical, paint a sobering picture of slower growth and rising costs, though the real-world outcome will hinge on a tangle of variables like inflation trends, corporate pricing power, and the US dollar’s trajectory.

From my point of view, the interplay of these factors feels like a high-stakes economic experiment. Inflation, already a lingering concern for households and policymakers, could flare up as import costs climb, squeezing consumers and testing the Federal Reserve’s resolve. The market seems to agree, pricing in expectations of more than three rate cuts as a buffer against potential slowdowns.

Yet, the Fed’s ability to counteract a tariff-driven shock may be limited—rate cuts can’t undo supply chain disruptions or offset the loss of export markets if trading partners retaliate. And retaliation seems all but certain. Trump’s “reciprocal” tariff framework, which pegs duties at half of each country’s respective rates, invites a tit-for-tat escalation. Add in the 25 per cent tariff on foreign-made cars, and you’ve got a recipe for a full-blown trade war that could hammer exporters in places like Japan, South Korea, and Taiwan, while driving up costs for American car buyers.

Also Read: Beyond the announcement: The ripple effects of liberation day on global assets

The financial markets wasted no time reacting. US equity futures tanked, with the S&P 500 shedding over US$2 trillion in value in a matter of hours, reflecting a swift pivot to risk aversion. Cryptocurrencies, often touted as a hedge against traditional market turmoil, didn’t escape the fallout. Bitcoin dropped two per cent, Ethereum and Solana each fell four per cent, and XRP slid three per cent, while Trump’s own meme token took a 10 per cent hit before showing flickers of recovery.

Crypto futures liquidations spiked to US$511.77 million in the past 24 hours, with Bitcoin alone accounting for US$179.71 million of that carnage, per Coinglass data. This wasn’t a crypto-specific event—it was a symptom of broader market jitters. Investors, spooked by the tariff news, pulled back from risk assets across the board, and digital currencies, despite their decentralised allure, got caught in the crossfire.

What’s fascinating—and a bit unnerving—is how this policy blurs the lines between economic strategy and political theater. Trump’s framing of April 2, 2025, as “Liberation Day” and his promise to “make America wealthy again” tap into a populist vein, casting tariffs as a patriotic stand against unfair trade practices. There’s some truth to the grievance—countries like China and Vietnam have long leveraged low-cost exports to flood US markets, often at the expense of domestic manufacturers.

But the solution here feels like swinging a sledgehammer where a scalpel might suffice. A 46 per cent tariff on Vietnam or 34 per cent on China could kneecap their export-driven economies, sure, but it also risks spiking prices for American consumers who’ve grown accustomed to affordable goods. Companies like Nike, which sources half its footwear from Vietnam, saw shares plummet seven per cent in after-hours trading, a stark reminder of the corporate collateral damage.

For investors, this is a moment to tread carefully. Exporters from tariff-hit nations—think Taiwanese chipmakers, Korean automakers, or Japanese tech firms—face a rough road ahead as their US market access narrows. Domestic-oriented US companies, particularly in manufacturing or energy, might see a short-term boost if tariffs spur reshoring, but the broader economic drag could offset those gains.

Gold, dividend stocks, and fixed-income assets look appealing as safe havens amid the uncertainty, though even those could wobble if inflation surges beyond expectations. The crypto market’s reaction, meanwhile, underscores its lingering correlation with equities—Bitcoin’s drop wasn’t about blockchain fundamentals but about macro fears. That said, some analysts speculate that tariff revenues could fund Trump’s rumoured Bitcoin stockpile, a wild-card idea that might buoy crypto sentiment down the line.

Also Read: The future of job market: Dramatic changes and cultural shifts

On the global stage, the ripple effects are already in motion. China’s e-commerce giants are scrambling to adapt to the de minimis clampdown, while South Korea’s acting president ordered emergency support for affected industries. Japan’s Nikkei 225 plunged 4.1 per cent, and Australia’s ASX 200 dipped two per cent, signalling widespread alarm.

The European Union, hit with a 20 per cent tariff, is mulling countermeasures, and smaller players like Cambodia (49 per cent) and Laos (48%) face existential trade challenges. Canada and Mexico’s exemption might strengthen NAFTA ties, but it also highlights the uneven burden this policy places on other allies. The risk of a fragmented global trade system—where nations bypass the US to forge their own alliances, as China, Japan, and South Korea recently hinted—looms large.

My take? This is a bold, brash move that could either ignite a manufacturing renaissance or backfire spectacularly. The US economy’s resilience will be tested—2.3 per cent GDP growth isn’t guaranteed, and a 1.4 per cent price bump could stoke stagflation fears if growth falters. Households, already jittery from prior inflation waves, might freeze spending, while businesses could delay investment amid the uncertainty.

The Fed’s in a bind, too—cutting rates to spur growth risks fanning inflation, but holding steady might deepen a slowdown. For all Trump’s talk of economic independence, the reality is that global supply chains don’t untangle overnight, and the US isn’t immune to the fallout.

As I see it, the next few months will be a crucible. Markets will gyrate, inflation will creep into headlines, and geopolitics will get messier. Investors should brace for volatility, diversify beyond export-heavy bets, and keep an eye on how corporate America adapts.

For the average American, this could mean pricier goods and a tighter budget—hardly the “wealthy again” vision promised. Trump’s tariffs are a gamble with high stakes and hazy odds, and while the intent might be noble, the execution could leave us all grappling with the consequences for years to come.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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2024 in tech: AI’s rise, developer growth, and what’s next

Time does fly when you’re watching the tech world evolve at lightning speed.

But before we dive headfirst into the new year, let’s hit pause and take a moment to reflect on 2024—the trends, the lessons, and, of course, the jaw-dropping stats that shaped the software development landscape.

AI — The Big Thing In 2024 and 2025

AI is making waves

  • Nearly three-quarters of organisations are already reaping the benefits of AI. It’s improving productivity, boosting performance, and generally proving its worth.
  • That said, scaling AI remains a tricky beast. Only one in three organisations have managed to get it running at full capacity (KPMG).

If there were a popularity contest in the world of technology, AI would surely snag the title of “Most Likely to Succeed” for 2024—and it looks like it’s here to stay with that title in 2025! AI is doing wonders by boosting productivity, making our daily tasks smoother, and automating many processes. But, can we really say that AI is entirely beneficial and without any downsides?

  • 76 per cent of tech executives admitted their jobs have undergone a massive transformation over the past two years. With AI and other emerging tech shaking things up, it’s no surprise their roles have taken on new dimensions.

Despite its glow-up, AI is not without its drama.

  • A whopping 78 per cent of organisations are nervous about AI being a “black box”—something mysterious, opaque, and not fully understood.
  • Ethical dilemmas, job losses, and operational upheavals are just a few concerns making 77 per cent of leaders cautious about diving in headfirst.

Also Read: How the gig economy is empowering women in Vietnam

Sure, there are some bumps in the road, but it’s hard to ignore AI’s superstar potential.

Software developers: The power players

It’s official (duh, we know) —developers are the backbone of our tech revolution. As their numbers continue to grow, they play an even more crucial role than ever before.

  • By the end of 2024, the global developer count hit an impressive 28.7 million. That’s a jump of 3.2 million in just four years! The US boasts 4.3 million developers, but Europe isn’t far behind with 5.5 million.
  • Germany takes the European crown with 837,389 developers. The UK isn’t too shabby, either, with 813,500, and France rounds out the top three with 467,454.

Just last year, we saw a fantastic increase in developers in the Asia-Pacific region, and it’s all thanks to the remote work trend. This amazing shift allows international companies to tap into talent from all corners of the world, expanding the developer community beyond Europe and America. How exciting is that?

Asia-Pacific on the rise

  • The software testing market in this region is on fire, projected to grow at a sizzling eight per cent CAGR by 2026.
  • Meanwhile, 80 per cent of top 500 companies now rely on offshore teams, proving that global collaboration is the new normal.

Remote work wins

Love it or hate it, remote work is here to stay. Over half of developers (54 per cent) say they’re more productive working from home. Comfort beats cubicles any day, right?

Let’s get technical — The tools that ruled 2024

Operating systems

  • Linux continues to be the rock-solid favourite, powering everything from Android devices to IoT gadgets. Meanwhile, Windows gained some serious ground, with 51.2 per cent of developers embracing it for their projects last year.

The cloud boom

  • If your company hasn’t jumped on the cloud bandwagon yet, you’re officially behind. An 18 per cent surge in cloud adoption shows that everyone’s realising how much faster (and more profitable) it makes things. In fact, companies using the cloud reported 53 per cent faster revenue growth—not too shabby.

Programming stars

  • It’s official—Python is the cool kid in class. With 70 per cent of machine learning developers choosing it, its popularity isn’t going anywhere.
  • For web development, Node.js (42.65 per cent) and ReactJS (40.58 per cent) were the dream team of 2024, according to Radix.

Vietnam: The rising star in development

If you haven’t considered Vietnam as a go-to destination for software talent, you’re missing out. This country is bursting with young, ambitious developers ready to take on the world.

Also Read: The ultimate guide to succeeding in Vietnam’s startup ecosystem

Youthful talent

  • Vietnam’s developer pool is mostly Gen Z and Millennials, meaning it’s full of energy, creativity, and fresh perspectives.
  • The talent market is maturing fast, with a 1:1 ratio of seasoned pros to fresh faces, making it a balanced mix of experience and innovation.

Tools of choice

  • Vietnamese developers love platforms and libraries that make AI tasks smoother, reflecting their focus on staying ahead of the curve.

Salary snapshot

  • In Ho Chi Minh City, salaries mostly range between US$1,100-US$1,500 (33.3 per cent), with higher tiers (US$1,600+) making up about 32.1 per cent.
  • In Hanoi, the pattern is similar, though slightly more clustered in the US$1,100-US$1,500 bracket (41.11 per cent). Remote work and other cities are adding even more variety to the mix.

It’s not just the stats that are impressive. Vietnam has been catching the attention of big names like Apple, and more recently, NVIDIA, who have chosen the country as a hub for their operations. This marks a clear vote of confidence in Vietnam’s growing reputation as a global tech destination.

Whether you’re looking to hire a few developers for a specific project or build a full-scale offshore team, Vietnam offers the talent, innovation, and cost-effectiveness you need to succeed.

2025 — A new beginning 

As 2025 unfolds, the tech world will continue pushing boundaries, fuelled by advancements in AI, evolving developer tools, and global collaboration. For businesses looking to ride the wave of innovation, tapping into thriving markets like Vietnam could be the game-changer.

Here’s to a year of building, innovating, and maybe—just maybe—debugging a little less.

The FUN thing? Access our full report here.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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AI and cybersecurity: Pillars of Malaysia’s economic growth and regional leadership

Malaysia’s digital economy is undergoing a remarkable transformation, with artificial intelligence (AI) and cybersecurity emerging as central pillars of its economic growth and regional leadership. The nation’s strategic focus on these technologies is not only driving innovation but also positioning it as a key player in the global digital landscape.

The Malaysia Digital Economy Corporation (MDEC) predicts that the digital economy will contribute 25.5 per cent to Malaysia’s GDP by 2025, up from 22.6 per cent in 2022. This growth is fuelled by targeted investments in AI, cybersecurity, and digital infrastructure under the Malaysia Digital Economy Blueprint and Budget 2024. These initiatives are laying the foundation for a future-ready economy that prioritises innovation, inclusivity, and sustainability.

AI: Transforming industries and creating opportunities

Malaysia’s commitment to AI is evident through its MYR 20 million (US$4,500,000) investment in a national AI framework under Budget 2024. This initiative aims to drive research, development, and commercialisation, creating over 500,000 high-value digital jobs by 2030. AI is revolutionising industries such as healthcare, finance, and manufacturing, unlocking new possibilities for innovation and efficiency.

For instance, companies like BrioHR.com are leveraging AI to automate HR practices, streamlining processes, and enhancing productivity. Similarly, Juwai IQI is using AI analytics to transform real estate decision-making, offering data-driven insights that empower businesses and consumers alike. These examples highlight the transformative potential of AI in driving economic growth and improving business outcomes.

However, the rapid adoption of digital technologies also brings challenges, particularly in the realm of cybersecurity. The growing reliance on digital infrastructure has exposed businesses and government entities to escalating cyber threats, including ransomware, data breaches, and phishing attacks. To address these challenges, Malaysia is taking proactive measures to strengthen its cybersecurity framework.

Cybersecurity: Building trust in the digital economy

Cybersecurity is a critical enabler of Malaysia’s digital transformation. The PIKOM Cybersecurity Report 2024 underscores the importance of addressing emerging threats, including quantum-related cybersecurity risks.

Under Budget 2025, RM50 million (US$11,285,400) has been allocated to public universities for AI and cybersecurity research. This includes the establishment of the Malaysian Cryptology Technology and Management Centre, a collaboration between Universiti Putra Malaysia (UPM) and the National Cyber Security Agency (NACSA).

Also Read: Navigating Malaysia’s regulatory landscape: First quarter 2025 insights

These efforts are not just about protecting businesses and consumers—they are about building trust in the digital space. A secure digital environment is essential for attracting foreign investment and fostering confidence among stakeholders. Malaysia’s focus on cybersecurity is a testament to its commitment to creating a resilient and trustworthy digital economy.

Malaysia as a high-tech investment destination

Malaysia’s strategic investments in digital transformation are paying off, as the nation becomes an increasingly attractive destination for high-tech investment. Global giants like Oracle are investing billions in the country, with the recent establishment of a cloud region in Malaysia signalling strong confidence in its digital infrastructure and talent pool.

The tech sector is expected to grow by 8-10 per cent annually by 2025, driven by investments in AI, cybersecurity, and digital infrastructure. This growth is further bolstered by the endorsement of His Majesty Sultan Ibrahim, King of Malaysia, who has commended the government’s efforts to attract foreign investment in the digital and technology sectors. Such support underscores Malaysia’s position as a modern, innovation-driven nation.

Budget 2025: Doubling down on digital transformation

Budget 2025 reaffirms Malaysia’s commitment to digital transformation with significant allocations, including MYR 1.5 billion (US$338,562,000) for digital infrastructure development, MYR 200 million (US$45,140,000) for up-skilling initiatives, and tax incentives for companies investing in AI, cybersecurity, and green technology. These measures align with Malaysia’s ambition to become a high-income, digitally driven nation by 2030.

Also Read: Bridging the digital divide: Addressing Malaysia’s skills gap

The focus on digital infrastructure, such as 5G rollout and broadband expansion, is critical for ensuring widespread connectivity and access to digital services. At the same time, up-skilling initiatives are equipping the workforce with the digital literacy and AI expertise needed to thrive in the digital economy. Tax incentives for green technology investments further highlight Malaysia’s commitment to sustainable growth.

A promising future for Malaysia’s digital economy

Through strategic investments in AI and cybersecurity, Malaysia is unlocking new opportunities in the digital economy. The government’s efforts, combined with private sector innovation, are creating a vibrant ecosystem that drives economic growth and improves quality of life.

Companies like GoFlexEvents.com are at the forefront of this transformation, offering cutting-edge digital solutions for hybrid events that help businesses adapt to the evolving digital landscape. These innovations are not only enhancing business efficiency but also contributing to Malaysia’s reputation as a hub for digital innovation.

Malaysia’s journey toward digital transformation is a testament to the power of strategic vision and collaboration. By embracing AI and cybersecurity, the nation is enhancing its economic competitiveness and setting an example for others to follow. As Malaysia continues to prioritise these technologies, it is well-positioned to achieve its goal of becoming a regional leader in the digital economy, fostering sustainable growth and innovation for years to come.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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The PR advantage: 5 ways businesses can benefit from working with PR agency partners

As businesses navigate an era shaped and influenced by rapid digital transformation and AI, public relations (PR) remains a vital tool for building corporate reputation and trust. This is especially true for small and medium-sized enterprises (SMEs) and scaling startups that are also looking to establish credibility and brand recognition, attract investors, and engage their stakeholders.

AI is transforming PR, but it’s not replacing it

AI is reshaping industries, and PR is no exception. According to industry research, over 70 per cent of PR professionals are already using generative AI tools in their work, including enhancing data analysis, media monitoring, and research. AI-driven tools can help with efficiency, but the heart of PR — strategic thinking, creative campaign planning, pitching and storytelling, and building relationships — still requires human expertise.

For SMEs and scaling startups, this means the challenge is about getting noticed as well as about being heard in an authentic, compelling way. AI can process data, but it can’t develop meaningful media and influencer relationships, navigate complex reputational challenges, or craft narratives that truly resonate with customers and investors.

Why SMEs and scaling startups ought to prioritise PR

For businesses that are growing, whether an established SME expanding into new markets or a startup securing its next funding round, PR is a powerful driver of credibility, differentiation, and influence and building a consistent and trusted brand voice across multiple touchpoints. Something that a few press releases won’t be able to do accomplish.

Also Read: Embracing AI’s promise: Navigating the future of marketing

While some companies choose to manage PR in-house, partnering a PR agency can enhance reach, speeds up results, and ensures resources are used efficiently. Here are five key ways SMEs and scaling startups can truly benefit from working with a PR agency partner:

  • Strategic guidance that aligns with growth goals

Think of a PR agency as a strategic partner that takes on the role of shaping and developing your communication strategy that supports your mid to long-term vision. Whether that’s market expansion, securing Series A funding, becoming an employer of choice to attract, motivate and retain talents or becoming a thought leader in your industry.

  • Content that tells an authentic story

Storytelling comes in a number of formats but how would you know which will resonate better with your range of audiences? That’s where your PR agency partner comes in. From thought leadership articles that shapes perception, hosting your own podcast, creating a series of video-based stories, to social media content that drives engagement, your PR agency partner will help you find the right platforms and channels to tell your story, nuanced in a way that best connects with your key audiences.

  • Time and resource efficiency

For scaling businesses, time is a valuable commodity. Working with a PR agency partner offers an extended focused team resource, thereby freeing up internal teams to focus on core functions like product development, sales, client success and operations. As you scale with a CMO in place, your PR partner can work with them to refine and activate the communications strategies.

  • Long-term relationship building

PR is about nurturing reputations and communicating with the intent of building or enhancing relationships with stakeholders like customers, employees, investors, and industry leaders. Both of these are crucial factors in sustaining business growth.

  • Reputation management

Whether it’s handling negative reviews, market shifts, or unexpected crises, a PR agency partner provides advisory and guidance to protect and strengthen a company’s reputation — crucial asset for any growing business.

Also Read: The growth of business messaging: How it’s improving business performance in Southeast Asia

Partnership is key to communication success

The businesses that will thrive in the AI era are those that blend technology with human intelligence, using data-driven insights while maintaining the authenticity and trust that only real relationships can build. So, if you’re looking to strengthen your brand, gain trust, get recognised and regarded as an industry disruptor, or attracting the right investors, consider these:

  • Is your story reaching the right audience?
  • Are you positioned as an industry leader (or a fast emerging one) or just another name in the crowd?
  • Are you proactively shaping your industry narrative, or are you reacting to it?
  • Are your content and communication efforts aligned with your business growth strategy?
  • Is your company known for its expertise and values, or is it struggling to be recognised?

Having worked in both on the PR agency and client side, I truly believe that with the right PR consultancy, they will function more like a growth partner that is aligned with your corporate goals.  Now is a good time as any to take a proactive approach and have a conversation about how PR can accelerate your growth and position your business for success in 2025 and beyond.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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Women call for clearer, impartial financial education sources — Sophia Survey 2024

Sophia, a B2B financial education platform dedicated to empowering women, has unveiled the findings of its Second Annual Women & Financial Education Survey 2024. This year’s survey highlights women’s continued demand for impartial and reliable sources of financial education.

Singapore, 27 November 2024 – Sophia, headquartered in Singapore, has released the results of its second annual survey conducted from June to September 2024. The survey engaged women globally to explore their attitudes towards financial education, as well as the challenges and opportunities they face in money management.

Findings reveal shift towards long-term financial wellbeing

The findings provide crucial insights into women’s financial journeys and underscore the need for targeted educational support. Key takeaways from this year’s survey include:

  • Increased Awareness of Financial Knowledge: An overwhelming 97% of respondents recognised the need for improved financial knowledge, demonstrating a heightened awareness of the importance of financial education in effective money management.

  • Sources of Financial Education: While family and friends remain the primary sources of financial knowledge and advice for 59% of participants, financial media is also significant, with 55% relying on it. Notably, 51% of respondents turn to social media for financial information, reflecting a six-percentage-point increase from last year’s survey.

  • Barriers to Accessing Financial Education: A notable 31% of respondents cited “too much jargon” as a barrier when seeking financial education from institutions, highlighting the need for clearer communication for financial education, products and services.

  • Trust in Financial Education Sources: Impartiality is crucial. 69% of respondents trust third-party providers for their financial education needs, emphasising the demand for unbiased information.

  • Interest in Retirement Planning: A significant 72% expressed a desire to learn more about retirement planning, indicating a growing concern about long-term financial security, which aligns with current demographic trends.

Sophia champions inclusive financial education to empower women globally

Nicole Denholder, co-founder of Sophia, stated, “The results of this survey highlight the significant opportunity to serve women with tailored financial education programmes that empower them to take control of their financial lives. We are committed to bridging the knowledge gap and providing accessible resources that meet women’s unique money management needs.”

Christine Yu, co-founder of Sophia, added, “Our mission is to create inclusive financial wellbeing solutions that enable women to make informed financial decisions and achieve better financial outcomes. This survey not only reveals the challenges women face but also showcases the tremendous potential for growth when they are equipped with the right mindset, tools and knowledge.”

The survey results were presented at a launch event on November 6, 2024, in Singapore, attended by representatives from financial institutions, corporate partners, thought leaders, and advocates for women’s financial empowerment. As Sophia continues to lead in women’s financial education, it remains dedicated to reshaping a more inclusive financial services industry and creating a world where women can thrive financially.

For more information about the survey findings or Sophia’s solution suite, please visit Sophia’s website or contact the team.

About Sophia

Founded by gender finance veterans Christine Yu and Nicole Denholder, Sophia is a pioneering B2B platform providing technology-driven financial wellbeing solutions tailored for women. By partnering with companies to deliver impactful programmes, Sophia enhances engagement with women employees and customers throughout their money management journeys. Sophia aims to make financial decision-making accessible, inspiring, and empowering for women across Asia and beyond. For press inquiries, reach out to Christine Yu, Co-founder at christine.yu@sophiawomen.com.

This article is sponsored by Sophia Women

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