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Lifted by women, leading with gratitude

Inclusion and diversity is an interesting yet polarising topic — one that’s very close to my heart. Let me be clear upfront: this piece is not a research article with data studies and market facts about I&D boosting business performance.

Rather, it’s a true reflection of how I’ve been personally lifted by women in my life — celebrating them and what I can give back, not from a transactional perspective, but because it’s the best we can do as human beings.

As a Malaysian-Australian who grew up in Brisbane and worked in the coal mines (yes, actual coal mines!), I’ve experienced my fair share of both ignorant and casual racism. Beyond race and gender (which I honestly believe many corporates still get wrong), I truly believe inclusion should extend to what you study, your background, and your ultimate will to achieve something meaningful.

Anyways, it’s March — Women’s History Month (and IWD earlier this month too) —so I’m not going to take the spotlight with my own personal Asian upbringing story (perhaps I’ll save this for another writeup sometime). Instead, I want to share how I have personally been lifted by women and how I now dedicate myself to lifting them too, through two major areas:

  • Old school industries like mining, in Australia
  • Operating startups in Southeast Asia, including my own

First of all, I want to make it very clear — I grew up raised by women (my mum and sister, while my dad worked overseas). In fact, my friends often point out certain ‘feminine’ elements to my behaviour at times.

And before going further—my mum is one of the strongest figures in my life, women-or-not, period. She left her own family, did long-distance with my dad, and raised my younger sister and me single-handedly when moving to Australia—no friends, family, or anyone supporting her directly. And she did a very well done job.

My first industry (mining) was a challenging ground. For me personally, it was already tough enough being a ‘baby-faced Asian supervisor managing over 60 operators. I was way out of my comfort zone. But I had the pleasure of working with some of the most amazing, strong women who shaped my career trajectory.

Specifically, I had direct women managers who took my career to the next level, and I have nothing but eternal gratitude for them. My first manager saw that I was initially struggling to transition into my new role, coming off my first graduate year which was (looking back now) absolutely traumatising (I later realised I was being bullied by the corporate hierarchy).

Also Read: Meet the trailblazers: 7 female founders from SEA selected for EY’s Entrepreneurial Winning Women 2025

Though our time together was brief before she left for Canada, I remember discussing my development goals to explore something more commercial (I was in deep engineering at the time, punching out drawings and plans). Shortly after she departed, I received a secondment offer for a McKinsey project at our operations — working with financial controls. This became one of the most pivotal moments in my career.

My second manager is, to this day, a very dear friend. We were both thrown into the deep end together — she from a commercial and contracts background, me from engineering — tasked with optimising haulage production on site. We had intense meetings, endless discussions, and even caught up often after work.

We built a whole new team and strategy together — not just sharing the highs, but supporting each other through the absolute emotional lows. Our strong friendship continues even though we’ve parted ways professionally. BHP always emphasised strong I&D initiatives — and I’m proud to have adopted that culture for my future teams.

Fast-forward to operating startups in Southeast Asia. About two years after leaving mining and moving to Singapore, I found myself at a startup called Quqo, managing a team of three young women.

If I could brag a bit, I believe our team was the tightest-knit one in the company. We had our own special bond — gifting each other for birthdays and Christmas, celebrating our little team wins with bubble tea. I treated them almost like my younger sisters and, as their line manager, stood up for them when necessary.

Beyond this, it was all about development and learning from one another. We ran marketing and communications (let’s be real — I don’t have an actual background in any of these, I just knew what needed to be done for the business). I gave these young ladies complete freedom for creativity and regularly aligned tasks to their personal goals.

Our digital marketer wanted to learn more paid advertising skills, so I got her involved with LinkedIn campaigns. Our graphic designer wanted more experience with UX/UI. Our operations admin was studying for her MBA and wanted broader business exposure. In return, they gave me a sense of belonging in Vietnam—a completely different culture from my own — spoke English for me (despite my terrible attempts at Vietnamese), and taught me valuable skills in marketing and design.

Also Read: Two decades on: Women in tech see culture shift and growing satisfaction

At LFG, my own travel startup, we operated with a predominantly “girl-squad” of interns for our marketing and product teams. Not because of I&D quotas or trying to look like a woke Gen Z startup, but because they genuinely understood the vibe and needs of the LFG brand. These women helped me not only shape but execute the vision I wanted: fun, outgoing, unhinged — like your personal travel buddy.

Since we couldn’t honestly pay them much as interns, I made it my utmost effort to help them achieve personal growth goals through referrals, learning opportunities, and chances to develop different skills they wanted to improve. At the end, as students to whatever master, I believe this is all we can ask for.

To sum it all up: I’m absolutely grateful for the women who have lifted my career, teams, and business. And I believe, putting all formal I&D initiatives and programs aside, all we can do as humans is help empower one another and give the right people the right chances to shine.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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Doomscrolling, data, and decentralisation: Is social media finally ready for a change?

Wake up, check phone; eat lunch, check phone; go for a walk, check phone; watch TV, check phone; the phone is the new cigarette. Scrolling, clicking, liking, and sharing. A quick check-in turns into 15 minutes, then 30, and before we know it, we’ve lost hours of our day.

The average internet user now spends about two and a half hours per day on social media, much of it engaged in “doomscrolling”, the obsessive consumption of negative news and content that doesn’t bring any joy to our lives. The internet,  the tool that connects the world, has become a time sink of algorithmic manipulation designed to capture and commodify attention.

Big Tech’s social media platforms, once hailed as the ideal way to connect with friends, have become echo chambers of outrage, distraction, and ad saturation. With traditional platforms like Facebook and TikTok facing criticism over privacy violations, misinformation, and questionable engagement tactics, a new wave of decentralised social media (DeSOC) is emerging.

Could they offer an escape from the attention economy’s grip? Could blockchain-based alternatives finally provide users with a more meaningful way to interact online?

How social media became an addiction machine

It boils down to the bottom line, revenue has shaped how social media grew over time. Understood as a very lucrative business model, the more time spent glued to our screens, the more users can be targeted with advertising. Algorithms are optimised not for meaningful engagement but for addiction. That’s why controversy, doom, and outrage always seem to rise to the top of your feed.

The consequences are profound. The US Surgeon General, Vivek Murthy, has called loneliness an epidemic, linking social media overuse to declining mental health. A 2024 Harvard study found that 81 per cent of adults who identified as lonely also experienced anxiety and depression, while 73 per cent said technology had contributed to their isolation.

In a world where one in three Americans reports feeling lonely every week, what are we really gaining from our endless scrolling? We’ve traded real-world interactions for relationships with influencers, celebrities, and AI-generated personalities. It’s time to ask whether there’s a better way to engage online.

Also Read: Rising trend in Vietnam: Young professionals embracing social media content creation

The rise of decentralised social media

For years, traditional social media platforms have operated as walled gardens, closed ecosystems where user data is harvested for profit, and decisions are made by a handful of executives beholden to advertisers and shareholders. Decentralised social networks are aiming to change that dynamic, putting users back in control of their time, data, and communities.

Decentralised social media, aka DeSOC, leverages blockchain technology to create networks that are user-owned and community-driven. Farcaster, an emerging decentralised protocol, is leading the charge with Warpcast, an application that prioritises engagement over manipulation.

Meanwhile, MeWe, a privacy-focused network, has already migrated 1.6 million users onto Web3 infrastructure to ensure they retain ownership of their data and identities, even if Big Tech collapses. They have also avoided manipulation of users for advertising.

Then there’s Wunder social, a newcomer adopting an invite-only model to foster genuine interactions. With verified users and zero bots, Wunder is designed to prioritise quality over quantity.

Can DeSOC scale?

The biggest challenge for decentralised platforms isn’t technology, it’s adoption. Facebook, Twitter (now X), and TikTok have entrenched network effects; we stay because everyone else is there. But the landscape is shifting. As privacy concerns grow and users become more aware of algorithmic manipulation, the appetite for alternatives is increasing.

The difference this time? Web3 technology is maturing, and cultural attitudes are evolving. If DeSOC platforms can offer an experience that feels just as seamless, without the surveillance and constant interruptions via ads then momentum could build quickly.

Also Read: AI and metaverse: A look at the collaborative bond of emerging Web3 technologies

The future of social media: A tipping point?

Will we quit Facebook tomorrow? Probably not. But we’ve reached an inflection point where users are beginning to question the value of the time spent online. 

Not too long ago, cigarettes were an everyday indulgence, marketed as sophisticated, and even encouraged. But as the true cost of tobacco became undeniable, the price of smoking kept rising, both in dollars and in damage to our health. Today, our relationship with social media is following a similar trajectory. The more we learn about its harmful effects on mental health, relationships, and productivity, the more we recognise the cost of our time online. 

Doomscrolling isn’t free. Every hour spent chasing algorithmically served content is an hour not spent on joy, on relationships, on creativity, or on simply being present. If decentralised platforms can provide real benefits via data ownership, transparency, and authentic interactions, traditional social networks may not have the same pull factor. 

In the coming years, the battle won’t just be for users’ attention, it will be for trust. The question is no longer if we need a better way to engage online, but when we’ll finally break free from the systems designed to keep us hooked.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Join us on InstagramFacebookX, and LinkedIn to stay connected.

Image credit: Canva Pro

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