The gaming industry has undergone an incredible transformation over the years. From 8-bit graphics to hyper-realistic environments and intricate storylines, the medium has evolved significantly. However, one of the most significant changes today isn’t just in the visuals or gameplay mechanics—it’s in the way games adapt to the player.

Powered by artificial intelligence (AI), this shift is set to revolutionise how we experience games, making them more dynamic, immersive, and personalised.

Among the most intriguing innovations in this space are DeepSeek and OpenAI, both of which are pushing the boundaries of what’s possible in interactive entertainment. Let’s dive deeper into how these technologies are reshaping the gaming landscape and the potential challenges they present.

The changing role of AI in gaming

In the past, AI in gaming was largely limited to controlling non-playable characters (NPCs) or driving basic in-game mechanics. Characters had predefined behaviours—good guys followed simple rules, and enemies executed predictable actions. However, AI is now being leveraged to create complex, evolving worlds that react to player decisions in real time.

For instance, rather than static, pre-programmed missions or interactions, games are increasingly designed to adapt to a player’s unique behaviour. This leads to a more tailored experience, where the game evolves based on how players approach challenges, interact with characters, or explore environments.

As we enter this new era, it’s essential to explore the role of two technologies—DeepSeek and OpenAI—and examine their impact on the gaming experience.

DeepSeek: Personalised gaming for every player

DeepSeek is an emerging technology that focuses on creating deeply personalised gaming experiences. By analysing a player’s actions, preferences, and even emotional reactions to gameplay, DeepSeek tailors every aspect of the game to the individual.

Pros of DeepSeek

• Tailored experiences: One of DeepSeek’s standout features is its ability to create unique gameplay based on a player’s playstyle. For instance, if a player consistently chooses stealth over brute force, the game can adapt, offering more stealth-based challenges, rewards, and interactions. This customisation extends to storylines, where characters may react differently based on previous choices, creating a narrative that feels entirely personalised.
• Dynamic difficulty adjustment: Games powered by DeepSeek become more responsive to the player’s skill level. Instead of a one-size-fits-all approach to difficulty, the AI adjusts the game’s challenges to match the player’s evolving abilities, ensuring a consistently engaging experience that never becomes too frustrating or boring.
• Immersive NPCs: In traditional games, NPCs often follow pre-set lines or behaviours. DeepSeek, however, makes NPCs feel more real by allowing them to adapt to player actions. This creates a living, breathing world where interactions with characters are dynamic and responsive, rather than static.

Also Read: Second order effects in AI from DeepSeek AI

Cons of DeepSeek

• Complexity and cost: DeepSeek requires vast amounts of data to function effectively, making it difficult for smaller game studios to integrate. The technology demands powerful processing capabilities and sophisticated algorithms, which can raise development costs significantly. As a result, only larger developers with substantial resources can fully exploit its potential.
• Potential predictability: While personalised gameplay is a major advantage, there’s a risk that the game could start feeling overly predictable. If the AI tailors the experience too closely to a player’s preferences, the game might lose its sense of surprise and challenge, ultimately leading to a more formulaic experience.
• Privacy concerns: With the data-driven nature of DeepSeek, there’s always the concern about privacy. In order to personalise a player’s experience, DeepSeek must track and analyse their behaviour, which raises questions about how that data is collected, stored, and used, and whether players are comfortable with it.

OpenAI: Redefining game design and interaction

OpenAI has revolutionised many sectors, and gaming is no exception. Known for its advances in machine learning, OpenAI brings powerful tools that can generate vast amounts of content, develop complex characters, and enable dynamic player interaction.

Pros of OpenAI

• Adaptive storytelling: One of the most exciting possibilities offered by OpenAI is the ability to generate personalised narratives. By leveraging advanced natural language processing, OpenAI allows characters to interact with players in a more organic, human-like way. Players can engage in meaningful conversations with NPCs, and these characters can adjust their behaviour based on the player’s decisions. This dynamic storytelling creates a highly immersive experience where players feel like they’re shaping the world around them.
• Intelligent NPCs: OpenAI-powered NPCs are not just reactive but also proactive. They can learn from player actions, adapt to new scenarios, and even anticipate player behaviour, creating a more intelligent, challenging environment. These NPCs aren’t just there to serve a function—they feel alive, with their own motivations and goals.
• Efficient game design: OpenAI can significantly streamline game development by generating content on the fly. This includes creating complex quests, puzzles, and even entire game worlds that evolve based on player input. Developers can use AI to quickly prototype and experiment with new mechanics, drastically reducing the time and resources needed to create content.

Also Read: Evolution of advertising industry with the rise of OpenAI’s ChatGPT

Cons of OpenAI

• Unpredictability and consistency issues: While OpenAI’s ability to generate dynamic content is impressive, it’s not without its flaws. Sometimes, the AI’s responses can be unpredictable, leading to awkward or jarring interactions. This unpredictability could disrupt the immersion of the game, especially if an NPC’s dialogue feels out of place or if the AI doesn’t adapt to the player’s choices in a coherent way.
• Resource intensity: OpenAI requires substantial computational resources, particularly when generating complex storylines and realistic interactions. This can drive up the cost of game development and limit access to smaller studios who may not have the budget to integrate such technology. Additionally, games powered by OpenAI may demand more processing power from players, limiting accessibility on lower-end devices.
• Ethical concerns: With OpenAI’s capabilities comes the potential for ethical dilemmas. For example, as AI models become better at creating convincing personalities, there’s a risk that NPCs could be designed to manipulate or manipulate player behaviour in ways that could be seen as exploitative. Game developers must tread carefully to ensure AI-driven characters remain ethical and transparent in their design.

A new era of immersion and possibilities

AI technologies like DeepSeek and OpenAI are poised to reshape the gaming world in ways we’ve only begun to explore. They open up a realm of possibilities for creating more personalised, engaging, and intelligent game worlds that evolve in real-time based on player choices. However, these advancements come with their own set of challenges, from technical complexity to ethical concerns.

As game developers continue to integrate these technologies, the industry will need to strike a balance between innovation and responsibility. If done right, AI has the potential to not only transform how we play games but also how we experience stories, interact with characters, and engage with virtual worlds. The future of gaming promises to be as unpredictable and dynamic as the AI technologies driving it.

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TECHCOOP has completed US$70 million Series A funding in one of Vietnam’s largest-ever funding rounds in the agritech space.

The round comprises US$28 million in equity funding and US$42 million in debt financing. The equity round was co-led by existing investors TNB Aura and Ascend Vietnam Ventures, with participation from new investors such as BlueOrchard, FMO, AppWorks and Capria Ventures.

The company plans to use the capital to strengthen its technology and expand its export infrastructure.

Also Read: How Koina uplifts lives of Vietnamese farmers through its data-driven agritech platform

Equity funding will enhance TECHCOOP’s supply chain integration and direct export capabilities, meeting the increasing demands of global buyers. Debt financing will support advanced risk control measures and robust corporate governance, which are essential for efficient scaling in international markets.

Co-founder and CEO Hao Diep said: “With this funding, we will expedite our mission to empower 2,000 agri-SMEs, 50,000+ farmer clubs, and 10 million smallholder farmers within the supply chain while promoting sustainable agricultural practices. We are enthusiastic about utilising these resources to expand our platform and strengthen partnerships to become a leading agritech company in Southeast Asia.”

Established in late 2022, TECHCOOP provides a B2B platform that delivers end-to-end solutions for export-oriented supply chains. The platform empowers agri-MSMEs and farmer clubs — vital to Vietnam’s agriculture sector — through technology enablement, product traceability, flexible payment terms and enhanced market access for commercialising agricultural goods.

Focusing on high-value crops like cashew nuts, coconut, coffee, and fresh fruits and vegetables, TECHCOOP promotes sustainable farming practices while strengthening Vietnam’s food security.

Also Read: Shifting tides: Vietnam and Philippines challenge Singapore and Indonesia in startup investment

Tuan Nguyen, co-founder and CTO of TECHCOOP, noted the company’s focus on innovation and digital technology to create a strong tech platform connecting agri-MSMEs and farmers’ clubs, including smallholder farmers, to global supply chains.

The startup claims it has already achieved profitability while sustaining a 10 per cent month-on-month growth rate. It is on track to achieve US$130 million in annualised revenue by the end of 2024, with projections reaching US$250 million by 2025 and US$400 million by 2026.

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Indonesia-based healthtech startup Bumame has raised an undisclosed sum in a pre-Series A funding round led by Alpha JWC Ventures.

500 Global and Kopital Ventures joined the round.

The new funding will enable Bumame to accelerate its digital transformation and expand its healthcare offerings, focusing on early detection, fast and accurate diagnostic results, and tailored health insights to empower individuals to make informed decisions about their health.

Established in 2020, Bumame initially provided accessible COVID-19 testing services to millions of Indonesians. Building on this foundation of trust, the company has evolved to tackle Indonesia’s broader healthcare challenges through innovation, technology, and a proactive approach.

Also Read: Is blockchain the future of medicine in creating a more secure healthcare?

Bumame now provides modern diagnostic solutions, proactive health screenings, and personalised health guidance.

Indonesia’s healthcare market was valued at approximately US$50 billion in 2024, with an annual growth rate of 11 per cent.

Chandra Tjan, co-founder and General Partner at Alpha JWC Ventures, noted that the funding demonstrates trust in Bumame’s vision. By prioritising technology, proactive care, and high-quality products sourced from top principals with global standards, Bumame ensures that healthcare is both accessible and affordable for all Indonesians.

Alpha JWC Ventures is an early to growth-stage Southeast Asian VC firm with approximately US$650 million assets under management (AUM), while 500 Global is a multi-stage investment firm with US$2.2B in AUM, investing in globally ambitious founders. Kopital Ventures is an early-stage, sector-agnostic VC firm primarily focused on Indonesia, founded in September 2023.

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In today’s fast-paced world, both individuals and organisations often focus heavily on time management, productivity hacks, and efficiency. But what’s often overlooked is something far more essential: energy management.

The ability to manage your energy effectively can dramatically impact personal performance, leadership effectiveness, and organisational success!

Here are five reasons why energy management is a game-changer:

Increases productivity and focus

Managing energy, rather than time, is the real key to sustained productivity. It’s not just about how many hours you work; it’s about the quality of the energy you bring to those hours. High energy levels lead to better focus, sharper decision-making, and greater efficiency. By aligning your most demanding tasks with your peak energy times, you can maximise output without burning out.

“When you manage your energy well, you make the hours count, not just count the hours.”

Enhances emotional resilience

Energy management is directly linked to emotional well-being. When your energy is depleted, stress and burnout become more prevalent, leading to poor emotional regulation. By prioritising activities that renew and sustain your energy—such as exercise, sleep, mindfulness, and even short breaks—you build emotional resilience, allowing you to handle challenges more effectively.

“Resilience isn’t just about pushing through; it’s about knowing when to recharge.”

Also Read: What is keeping founders up at night?

Boosts creativity and innovation

Creativity thrives when your energy is at its peak. Whether you’re an individual seeking to spark new ideas or an organisation striving to innovate, energy is the fuel that drives creative thinking. When energy levels are low, creativity suffers, leading to stagnation and a lack of fresh perspectives. By managing energy levels, individuals and teams can tap into higher states of creativity and innovation.

“Innovation is born from energy. If you want to create, you must first energise.”

Fosters stronger leadership and employee engagement

Effective leadership requires both mental and emotional energy. Leaders who manage their energy well are better equipped to inspire and engage their teams. When leaders are energised, they can bring their best selves to the table—resulting in more authentic connections, better communication, and higher levels of employee engagement. Conversely, low-energy leaders can demotivate their teams, leading to disengagement and turnover.

“Leaders who manage their energy can create a ripple effect of engagement throughout their organisation.”

Supports long-term organisational health

Energy management at the organisational level goes beyond just individual well-being—it impacts the overall health and longevity of the business. Organisations that prioritise energy renewal, such as encouraging work-life balance, fostering a supportive work environment, and implementing wellness programs, tend to have lower employee burnout, higher retention rates, and better overall performance.

“An organisation’s success is the collective energy of its people. Keep that energy thriving, and success will follow.”

By focusing on energy management, both individuals and organisations can unlock greater levels of success, sustainability, and growth. It’s not just about doing more—it’s about doing it with the right energy, leading to long-term success and well-being.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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This article was first published on August 28, 2024

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In the whirlwind of today’s fast-paced technological world, I’ve often found myself navigating the delicate dance between the need for speed and the desire for sustainability. This balance has been a constant theme in my career—a challenge that has deeply influenced how I lead, work, and live.

The early rush: Chasing speed and success

When I first started my career, I was driven by the thrill of quick wins. I was eager to prove myself and to show that I could deliver results rapidly and efficiently. The corporate world loves speed, and I was determined to keep up. I pushed myself hard, always striving for more—more productivity, more success, more recognition.

But as I raced forward, I began to notice something unsettling. The relentless pace I was keeping came with a cost. Projects that moved too fast often missed crucial details, leading to long-term issues. Personally, I started to feel the strain of constantly being in overdrive. The push for immediate results was burning me out, and I realised that this wasn’t sustainable—not for me, not for my teams, and not for the organisations I was part of.

A wake-up call: The need for a better balance

It wasn’t until I took a step back that I realised something needed to change. I started to see that real success isn’t just about how fast I can go, but how far I can go without losing my way. This realisation was a turning point for me. I knew I had to rethink my approach—not just in my work, but in how I was living my life.

Slowing down wasn’t easy. It meant letting go of the constant rush and taking time to plan more thoughtfully. It meant considering the long-term impact of my decisions, even when it felt like everything needed to be done yesterday. But it was a necessary change if I wanted to achieve something more meaningful than just quick wins.

Also Read: Why finding your co-founder is a lot like meeting your soulmate

Blending speed with sustainability

As I grew in my career, I began to focus on how to blend speed with sustainability. I learned that these two goals don’t have to be at odds with each other—they can actually work hand in hand when approached with care. By investing in strong, resilient teams, I found we could still move quickly when needed, but without the burnout and without compromising on quality.

This approach spilled over into my personal life, too. As a working parent, the importance of balance became even clearer. I didn’t want to just excel at work; I wanted to be there for my family, too. I realised that the same principles of sustainability and resilience that I applied at work could help me create a more fulfilling and balanced home life as well.

Reflecting on the journey: Learning to adapt

One of the most valuable lessons I’ve learned is the importance of reflection and adaptation. It’s easy to get caught up in the demands of a fast-paced environment, but taking a moment to step back, breathe, and reassess has made all the difference for me. This practice has helped me stay grounded, make better decisions, and lead with a sense of purpose and clarity.

Through this journey, I’ve come to understand that balancing speed, agility, and sustainability isn’t a one-time achievement—it’s an ongoing process. It requires constant attention and a willingness to adapt to whatever comes your way. But when you get it right, the rewards are far greater than just hitting the next milestone. It leads to a richer, more fulfilling career and a life that feels truly aligned with your values.

Looking ahead: Committed to sustainable success

Today, as I continue to navigate the challenges of leadership and life, I’m more committed than ever to this balanced approach. I’ve seen how it can transform not just my own experience, but also the experiences of those around me. By embracing both speed and sustainability, I’ve been able to achieve results that aren’t just impressive in the short term, but meaningful and lasting.

My journey is still unfolding, and I know there will be more twists and turns ahead. But with the lessons I’ve learned, I’m confident that I can continue to grow, and to thrive—without sacrificing the principles that have guided me this far.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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This article was first published on August 28, 2024

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Data from Universitas Gadjah Mada in 2020 revealed that Indonesia is home to 33 million farmers, yet only three per cent of them hold a university degree. Additionally, the Indonesia Central Bureau of Statistics reported that 73 per cent of workers in the agriculture sector have only completed elementary school. This data may contribute to the low levels of sustainable business orientation among local farmers in Indonesia.

The inadequate sustainable business orientation can affect the quality of local farmers. For instance, many farmers lack the motivation to professionalise their agribusiness, are unaware of how to maintain or scale their operations, and do not know how to increase productivity. Many Indonesian farmers rely solely on traditional practices passed down from their parents, treating farming as an inherited obligation rather than a profession.

This recurring cycle can create a never-ending loop that prevents the improvement of our farmers’ quality. It highlights the farmers’ unpreparedness to adopt and utilise modern technology.

Does agriculture really need technology?

The purpose of technology is to enhance efficiency and effectiveness in various activities. For example, Gojek allows users to easily order food, while Moka Pos assists small and medium businesses in managing inventory and accounting systems. In agriculture, platforms like Tanihub, Sayurbox, and Segari empower farmers by connecting them directly to consumers.

However, technology solutions like e-grocery address only one of the agriculture sector’s challenges—distribution. In reality, agriculture faces three fundamental issues: the farmers’ fixed mindset, low productivity, and unequal distribution.

Furthermore, startups such as Tanihub, Sayurbox, and Segari have not yet reached all areas of Indonesia or connected all farmers to end customers. This remains a significant problem. Many applications focus on digitising administrative and operational processes without necessarily improving productivity or product quality.

In contrast, fintech and edutech demonstrate how mobile applications can enhance security and speed in financial transactions and facilitate learning from anywhere. However, farmers do not primarily require apps that merely digitise administrative tasks; they need more profound solutions related to farming technology—such as biopore systems, microgreens, and more—to increase productivity. While leveraging mobile apps for customer engagement is useful, farmers need impactful technologies that go beyond just digitalising paperwork.

Also Read: Lever VC’s Fund II secures US$50M for global food, agritech investments

One innovative startup, Habibi Garden, offers specific technologies like HabibiCooling, a high-pressure pump for cooling greenhouses, and HabibiClimate, a thermo-hygrometer. However, these solutions can be costly, making them unaffordable for many local farmers.

In Indonesia, 60 per cent of farmers are categorised as “gurem farmers” or “petani gurem,” meaning their land is less than 0.5 hectares—too small for sustainable commercial farming. This aligns with the fact that local farmers earn around 500,000 to 1 million rupiahs per month.

Therefore, AI technology and mobile apps are not suitable approaches for supporting local farmers. Before implementing such solutions, we must first shift farmers’ mindsets towards commercialisation in agribusiness.

Distribution systems: The second layer of agriculture’s challenges

As an archipelago nation with thousands of islands, Indonesia faces significant challenges in supply chain and logistics for distributing products, including agricultural goods. The distance is not the only issue; varying land contours, different climate conditions, and crime rates can also hinder transportation between provinces.

Indonesia has 10 designated food hub areas, such as South Sumatra, West Sumatra, Lampung, West Java, Central Java, East Java, South Sulawesi, West Nusa Tenggara, South Kalimantan, and Papua. However, some of these areas, like Bandar Lampung, face low food security due to inadequate distribution systems and accessibility.

For example, South Lampung is a key area for growing specific crops like chili, corn, and cabbage, located 40-50 minutes from Bandar Lampung. This centralisation can lead to supply shortages in several areas that do not cultivate these crops. If more farmers grew similar products, they could better meet local demand.

Also Read: Fertile ground for partnership: How agritech boom in SEA holds a promise for Latin America

Revolutionising local farmers’ perspectives is essential

The core issue affecting agriculture in Indonesia is the mindset and perspective of local farmers regarding agriculture as a sustainable business. Most view it merely as a way to produce commodities for income. However, agriculture has far greater potential. Local farmers often lack essential skills in leadership, project management, business orientation, marketing, and negotiation.

To address this, they need specific training and knowledge to help them perceive farming as a sustainable business rather than just a means of income. Although the government has launched various farmer education programs, these often have shortcomings that need to be addressed.

Ultimately, the Indonesian agriculture sector requires a shift in farmer mindsets regarding business practices rather than merely advanced technology. Supporting them with foundational knowledge and farming technologies like biopore systems, hydroponics, microgreen techniques or others is vital. Once this foundation is established, we can then focus on improving the distribution process, including third-party involvement.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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TikTok has released its fifth annual trend forecast, the What’s Next Report 2025, offering businesses and marketers insight into the platform’s evolving landscape.

Supported by data from TikTok’s Global Marketing Science team, the report draws from multiple third-party commissioned studies conducted between 2022 and 2024. It identifies key trends shaping audience engagement and brand success in the coming year.

As the platform continues to influence digital culture, brands must remain agile to sustain relevance. The 2025 report emphasises the importance of bridging the gap between representation and connection in advertising, adapting to changing consumer values, and giving creators and communities greater creative ownership.

The findings suggest that fostering cultural resonance and maintaining a consistent presence will be critical to long-term success.

Three core themes shaping 2025

The report highlights three overarching themes that encapsulate consumer behaviour shifts and how brands can navigate them effectively:

Brand Fusion: Strengthening consumer connections

In an increasingly dynamic digital space, brand evolution is essential. The concept of Brand Fusion describes a state where businesses refine their identities to better align with shifting consumer values. By sharing niche perspectives and fostering deeper connections, brands can create stronger and more authentic relationships with audiences.

For instance, L’Oréal Paris expanded its creator network by collaborating with science comedian @mister.emerson, using humour to promote sunblock. This approach exemplifies how brands can engage new audiences by integrating diverse voices and perspectives into their storytelling.

Also Read: Rising trend in Vietnam: Young professionals embracing social media content creation

Identity Osmosis: Adapting to cultural shifts

The second theme, Identity Osmosis, refers to brands seamlessly integrating evolving consumer values into their identity. This requires an openness to remixing content and exploring new avenues for engagement.

A notable example is a community event hosted in partnership with Flagrant magazine and the female-owned sports bar The Sports Bra, to celebrate the WNBA finals. By aligning with culturally relevant moments, brands can build deeper connections and enhance their authenticity.

Creative Catalysts: Embracing AI-driven creativity

The Creative Catalysts theme underscores the role of AI in shaping content creation and engagement. AI tools are increasingly being used to enhance ideation, streamline production, and encourage creative experimentation.

For example, Lidl embraced the #potaxie trend, leveraging AI to create an imaginative, avocado-inspired shopping experience. By tapping into AI-driven storytelling, brands can craft more engaging and interactive content.

The expanding role of AI

AI continues to play a transformative role in digital marketing, particularly within the Creative Catalysts theme. The report identifies several AI-driven advancements that brands can leverage:

– Faster content creation: AI facilitates quicker ideation and production processes.
– Enhanced storytelling: AI-generated voices, multilingual avatars, and animation tools are reshaping digital narratives.
– Personalised experiences: AI enables businesses to tailor offerings based on individual preferences.
– Operational efficiency: AI-powered solutions improve workflow and content adaptation.
– Real-time insights: Tools such as Symphony Assistant help brands track trends and develop creative concepts instantly.
– Diverse content variations: AI assists in generating multiple iterations of content to suit different audience segments.

Despite its advantages, AI adoption is not without challenges. The report acknowledges the anxieties surrounding AI’s potential, recommending a “playful and creative approach” to help users view AI as a tool for innovation rather than a disruptive force.

Also Read: User-generated content: Why this social strategy is one you should invest in

Key takeaways for brands to win TikTok in 2025

As businesses plan their digital strategies, the What’s Next Report 2025 outlines several critical considerations for success on TikTok:

– Prioritise cultural resonance: Understanding and integrating emerging cultural trends can enhance brand engagement.
– Empower creators and communities: Encouraging collaborative content creation fosters stronger connections with audiences.
– Embrace AI-driven creativity: Leveraging AI tools can streamline content production and unlock new storytelling possibilities.
– Remain adaptable: As consumer expectations evolve, brands must continually refine their identity and messaging.
– Maintain consistency: A persistent and engaging presence helps sustain long-term relationships with audiences.

TikTok’s What’s Next Report 2025 underscores the platform’s evolving landscape and the growing importance of cultural adaptability, creative risk-taking, and AI integration. As brands navigate these shifts, success will depend on their ability to forge deeper connections, experiment with innovative content strategies, and remain responsive to changing consumer behaviours.

By embracing these principles, businesses can position themselves for sustained growth in an increasingly dynamic digital environment.

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The market wrap for February 27, 2025, paints a vivid picture of a world grappling with choppy risk sentiment, spurred by US President Donald Trump’s latest pronouncements on trade policy. His remarks during Wednesday’s cabinet meeting—laden with ambiguity about tariffs on Canada and Mexico, hints of a delay from March to April, and a firm declaration of 25 per cent reciprocal tariffs on European autos—have sent ripples of unease across global markets.

Add to that a slew of economic data points, corporate earnings, and geopolitical developments, and you’ve got a recipe for volatility that’s keeping investors on their toes. Here’s my take on what’s unfolding, grounded in facts and a healthy dose of skepticism about where this all might lead.

Let’s start with Trump’s trade rhetoric, which has once again thrust uncertainty into the spotlight. His contradictory signals about tariffs on Canada and Mexico—major US trading partners—suggest a strategy that’s either deliberately fluid or frustratingly inconsistent.

On one hand, he’s floated a potential delay, pushing the timeline from March to April, which could buy time for negotiations or simply prolong the suspense. On the other, he’s doubled down with a pledge for 25 per cent tariffs on European autos and other goods, a move that’s less about surprise (given his long-standing “tariff man” persona) and more about escalation.

The markets despise ambiguity, and Trump’s words have delivered it in spades. Investors are left parsing his intentions: Is this a negotiating tactic to extract concessions, or a genuine prelude to a broader trade war? The historical precedent from his first term—where tariffs on steel and aluminum roiled markets but often softened in practice—offers little comfort when the stakes now seem higher and the global economy more fragile.

The economic data isn’t helping soothe nerves either. US new home sales took a nosedive in January, dropping 10.5 per cent to 657,000 units. That’s a stark signal of cooling demand in a housing market already battered by high interest rates and affordability woes. For context, this figure undershoots even the most pessimistic forecasts, hinting at deeper structural issues—perhaps a pullback in consumer confidence or a ripple effect from trade-related uncertainty.

Housing is a bellwether for broader economic health, and this bearish turn could amplify growth concerns, especially as Trump’s policies threaten to layer on inflationary pressures via tariffs. It’s no wonder equity markets have been volatile, with traders caught between macroeconomic red flags and the micro-level drama of corporate earnings.

Also Read: Market wrap: Consumer sentiment dips, stocks slide, bonds gain and crypto brief dip

Speaking of earnings, Nvidia’s latest report was the week’s marquee event, and it didn’t disappoint—or rather, it didn’t fully satisfy. The chip giant, a darling of the tech rally, posted results that beat analyst expectations, yet the stock wobbled in after-hours trading. Why? After two years of blowout performances that fuelled AI-driven euphoria, this “modest beat” felt like a letdown.

Investors have grown accustomed to Nvidia shattering ceilings, and anything less sparks doubts about whether the growth story has peaked. The broader MSCI US index eked out a negligible 0.03 per cent gain, buoyed by a 0.8 per cent rise in the Info Tech sector, but the lack of decisive momentum reflects a market wrestling with bigger questions. Are we seeing the limits of tech-led optimism in an environment where tariffs and inflation could crimp corporate margins?

Meanwhile, fixed-income markets offered their own commentary. The benchmark 10-year Treasury yield slipped 4 basis points to 4.25 per cent, a subtle nod to growth fears trumping inflation worries—for now. Lower yields signal a flight to safety, as investors bet on a slowing economy potentially forcing the Federal Reserve to rethink its rate-cut trajectory.

The US Dollar Index, up 0.1 per cent to 106.49, suggests some resilience, likely propped up by Trump’s tariff threats enhancing the greenback’s safe-haven appeal. Gold, too, ticked up 0.1 per cent to US$2,915.92 an ounce, hovering near record territory as a hedge against uncertainty. These moves aren’t dramatic, but they underscore a cautious repositioning amid the noise.

Across the Atlantic, MSCI Europe climbed a solid 1.0 per cent, lifted by a new minerals deal between the US and Ukraine. It’s a rare bright spot, hinting at strategic shifts in resource alliances that could cushion Europe against trade disruptions. But let’s not kid ourselves—European autos, now squarely in Trump’s tariff crosshairs, could drag sentiment down fast. Companies like Volkswagen and Stellantis, with heavy exposure to North American supply chains, face a reckoning if those 25 per cent duties stick. The sector’s already nursing wounds from a post-pandemic slump, and this could be salt in the wound.

Asia, meanwhile, tells a tale of resilience and divergence. The MSCI Asia ex-Japan index rebounded 1.5 per cent, with Hong Kong’s Hang Seng stealing the show at a 3.3 per cent surge. The catalyst? News that China plans to recapitalise its biggest banks, a move that could stabilise a financial system creaking under bad debt and sluggish growth.

It’s a bold step, and the market’s enthusiastic response suggests hope that Beijing’s got more tricks up its sleeve. Yet, early trading today showed Asian indices mixed, and US equity futures point to a softer open stateside. The global mood remains jittery, and China’s bank rescue might be a temporary salve rather than a cure.

Also Read: Global markets on edge: Trade wars, tariffs, and crypto chaos in focus

Then there’s the cryptocurrency saga, a wild subplot in this market drama. Over US$800 billion has evaporated from global crypto markets in recent weeks, a brutal reversal from the post-election euphoria tied to Trump’s perceived pro-crypto stance. Bitcoin shed 3.6 per cent on Wednesday, hitting US$85,600, while Ethereum took a 4 per cent dive to US$2,275—its lowest since September.

The culprits are manifold: inflation fears, tariff anxieties, a cooling meme coin craze, and a US$1.4 billion hack at the Bybit exchange, linked to the notorious Lazarus group. The forensic fallout confirms it was a targeted attack, not a flaw in Safe Wallet’s smart contracts, but the damage to confidence is real. Crypto’s 4 per cent daily drop mirrors the broader sell-off in risk assets, and Ethereum’s 53 per cent lag from its 2021 peak is a stark reminder of how far the mighty can fall when sentiment sours.

Oil, too, is feeling the heat. Brent crude slipped 0.7 per cent to US$72.71 a barrel, pressured by an unexpected buildup in US fuel inventories and whispers of a Russia-Ukraine peace deal. The latter could ease supply concerns, but the former points to weakening demand—a troubling sign when paired with the housing data. Energy markets are a microcosm of the push-pull between geopolitical hope and economic reality, and right now, reality’s winning.

So, what’s my point of view on all this? I have mentioned this many times in the past few days. I see a world at a crossroads, where Trump’s trade gambit could either spark a manageable reshuffling of global commerce or tip us into a deeper slowdown. The data—housing’s slump, oil’s slide, crypto’s crash—screams caution, yet pockets of strength in Europe and Asia hint at adaptability.

Nvidia’s underwhelming “win” feels symbolic: growth is still possible, but the easy gains are gone. Investors are right to be skittish; tariffs could stoke inflation just as growth falters, a stagflationary nightmare the Fed’s ill-equipped to handle if yields keep dropping. I’m skeptical of Trump’s ability to thread this needle—his track record leans more toward disruption than finesse. But markets are nothing if not resilient, and the next few weeks, with Fed testimony and more tariff clarity looming, will test that resilience to the hilt. For now, I’d say buckle up: this ride’s only getting bumpier.

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Image credit: DALL-E

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Lorien Finance, a fintech firm connecting global capital markets with students in emerging economies, has secured US$2.25 million in pre-Series A funding.

The funding round was led by FlatIronX, a New York-based early-stage VC firm with strong ties to Asian markets. Additional investors include Seedstars International Ventures (SIV), backed by IFC, Visa Foundation, The Rockefeller Foundation, and Symbiotics, as well as Ahimsa Capital, Bhavesh Gupta (Ex-Paytm President & COO), Ashneer Grover (ex-BharatPe MD), Play Holdings, and Silver Ridge Accelerator.

This investment aims to enhance its education financing platform and facilitate expansion into key markets, including Southeast Asia.

In the first phase, the company will expand its reach to Tier 2 and Tier 3 cities in India, where financing access is limited. By 2026, Lorien Finance aims to extend its student loan services to Southeast Asian countries, providing tailored financing solutions like tuition support, flexible repayment plans and scholarships.

Lorien will also strengthen its AI-driven risk assessment technology to expedite underwriting decisions and offer more personalised financing solutions for students and lenders.

Also Read: Breaking barriers: How crypto is disrupting education funding

With the global education financing market projected to exceed US$500 billion by 2029, Lorien Finance addresses students’ affordability challenges in emerging markets. It connects students to a US$3 billion+ lending pool from over 17 international lenders, including Sallie Mae, offering interest rates as low as 3.49 per cent.

To date, over 1,000 Indian students have applied for funding through Lorien Finance.

According to Acumen’s 2024 Key Trends in Southeast Asia report, over 350,000 Southeast Asian students are studying abroad, making the region the third largest globally for outbound student mobility, following China and India. Lorien Finance leverages AI-driven lending and a global lender network to make education financing more accessible, faster and smarter.

Nikhil Mudgal, founder & CEO of Lorien Finance, stated that the investment will enable the company to offer personalised funding solutions and empower lenders to make confident, real-time decisions.

Shreya Choubey, Partner at FlatIronX, highlighted Lorien Finance’s digital-first lending process and data-driven risk assessment model as key factors in its compelling value proposition, benefiting both students and lenders.

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Indigenous entrepreneurs in Indonesia often face challenges in adopting sustainable business practices due to limited access to resources and financial constraints. This is why the Siak Sustainable Creative Center (Skelas) aims to bridge this gap through the Siak Sustainable Business Incubation (Kubisa) programme, providing training, mentorship, and funding opportunities for micro, small and medium enterprises (MSMEs) in Siak Regency, Riau Province.

Skelas was founded as a result of the Festival Kabupaten Lestari (FKL), an event organised by Lingkar Temu Kabupaten Lestari (LTKL) to promote sustainable development. “During the festival, LTKL invited young people to participate and contribute. Seeing their enthusiasm, LTKL took the initiative to form a community that could support the Siak district government in protecting the local environment,” said Cerli Febri Ramadani, Chairperson of Sentra Kreatif Lestari Siak.

By integrating sustainability into business models, Skelas aims to empower entrepreneurs while ensuring ecological responsibility.

Overcoming barriers to sustainable business

MSMEs in Indonesia encounter several obstacles in their transition to sustainability. “The biggest challenges faced by MSMEs in Indonesia are the availability of skilled human resources and digital technology experts in business,” Ramadani noted.

High costs for raw materials and wages in Siak compared to the more highly populated Java further complicate the situation.

To address this, businesses in Siak differentiate themselves by sharing the cultural and environmental stories behind their products.

Also Read: Navigating the shift: From “growth at any cost” to embracing sustainability in today’s startup landscape

Ramadani highlighted Pinaloka, a business that produces pineapple-based goods. “Pineapple is the most widely cultivated crop by the people of Siak on peatlands. Besides being rich in vitamins, pineapple plants also help prevent peatland fires. The story of environmental sustainability and the empowerment of pineapple farmers is an important aspect highlighted by Pinaloka.”

The Kubisa programme is designed to equip early-stage and existing entrepreneurs with the skills and resources needed to grow their businesses sustainably. “KUBISA is a training and mentoring programme for entrepreneurs who are just starting a business or have been running one for at least a year,” Ramadani explained.

The six-month programme provides business development support, promotional access, product innovation funding, packaging redesign, and capital assistance for top-performing participants.

Skelas also facilitates business matching sessions, connecting entrepreneurs with investors and buyers to secure funding and distribution channels. By focusing on both financial viability and sustainability, the programme helps entrepreneurs scale their businesses responsibly.

Ensuring economic viability for sustainable businesses

Balancing environmental and economic sustainability is a core objective of Kubisa. “We help KUBISA participants record their income to monitor the economic growth of their businesses,” said Ramadani.

Post-business matching, Skelas tracks the outcomes and assists participants with proposal preparation, product consignment, and purchase facilitation.

This structured approach ensures that businesses contribute to environmental protection and achieve financial stability, making sustainability a practical and profitable choice for MSMEs.

Strategic partnerships play a crucial role in strengthening sustainability efforts. “Every time Skelas conducts an activity, it invites community, government, and business partners,” Ramadani stated.

For the 2024 Kubisa programme, local communities assisted in outreach efforts, the Siak District government provided funding through the Tourism Office, and the National Amil Zakat Agency (BAZNAS) of Siak contributed additional training in digital media. Such collaborations enhance the programme’s reach and effectiveness, providing participants with broader support networks.

Also Read: Breaking silos and building sustainable synergy: The importance of an integrated sustainability strategy

Skelas has already facilitated significant milestones through KUBISA. “Skelas has collaborated with the Siak Tourism Office and also received funding support of IDR120 million (US$7,300) for the KUBISA 2024 Demoday event,” said Ramadani.

Additionally, BAZNAS provided financial assistance worth IDR60 million (US$3,600) to 10 participants.

One notable success story involves a business matching participant securing a product placement deal with Viera Oleh-Oleh, a major souvenir retailer in Pekanbaru. Another participant obtained a zero per cent capital loan to purchase an oven, illustrating the tangible benefits of the incubation programme.

Looking ahead, Skelas envisions a broader impact beyond Siak. “Skelas aims to become an incubator that not only operates locally in Siak Regency but also expands to Riau and across Indonesia,” said Ramadani.

To achieve this, the organisation is working towards obtaining BNSP certification for its incubation team and expanding its partnership network.

Measuring impact is also a priority. Skelas is exploring the Social Return on Investment (SROI) framework to assess the economic, social, and environmental value generated by its initiatives. By adopting these measurement tools, the organisation aims to refine its approach and drive long-term sustainable development.

Through initiatives like KUBISA, Skelas is not only fostering sustainable entrepreneurship but also demonstrating that environmental responsibility and economic growth can go hand in hand. By supporting MSMEs with training, funding, and strategic partnerships, the programme is laying the groundwork for a more sustainable business ecosystem in Indonesia.

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Image Credit: Skelas

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