Most likely, you’ve more often than not visited various websites to purchase a product. In fact, there are a large portion of consumers who do online shopping only, and never go to physically touch their purchased item until they receive it via mail. With this in mind, it can seem nearly impossible to become a startup in the modern business climate.

Unfortunately, with over 137,000 new startups created worldwide, the numbers seem to back this conclusion. After 5 years, over 120,000 of those startups will have shut down. So, how can you differentiate your business and give it the best chance of prosperity?

One of the biggest priorities for many startups is simply being known. Fortunately, like large businesses nowadays, small businesses too can utilise the internet as a tool. Websites, for instance, help to not only explain everything about your business, but it increases memorability and helps customers easily explain your business to their friends. It also lends a certain authority and authenticity to your business.

However, as many people have traded in their home computers and laptops for smartphones and tablets, websites have taken a backseat to mobile applications in recent years. Therefore, for a startup in today’s society, it makes sense to harness that energy on building a good app for their business.

And, to ensure the app is a good one, certain criteria must be met to ensure an enjoyable user experience. Most importantly, an app should be easy to access and simple to use so that it won’t intimidate or discourage any potential customers. However, it should also be accessible to everyone, like having multi-language support or accessibility features built in.

Monetising mobile apps for business growth

All this authenticity and publicity from websites, mobile apps, or both can result in a higher likelihood of venture capital (VC) funding. This VC funding can easily be the catalyst to transform a teetering to a renowned success, meaning prolonged business lifespan and thus a higher likelihood of surviving. Aside from just attracting external investments, mobile apps themselves can become sources of income generation.

Also Read: Beyond the launch: What makes app fail?

Once you are able to build a solid consumer base for your business, you can monetise via app in a couple ways. Firstly, you could offer subscriptions to your customers, which not only brings in money in the short-term, but simultaneously increases the likelihood of future revenue. Similarly, you can integrate commerce directly into your app, giving your consumers more options while also diversifying your company’s sources of revenue.

Whereas the previous two methods heavily rely upon customer interaction, there are other methods which require little to no customer interaction. In-app ads are a reliable source of income, however it may come at the cost of losing customers who are irritated or frustrated by those ads.

Alternatively, you can monetise app data by selling consumer information, however this runs the same risk of losing customers who disagree with this policy. Unlike the first methods, these methods yield income in the short-term, but are potentially detrimental to long-term revenue.

Also Read: Transforming tech performance: A brain-friendly growth approach

Building an effective mobile app strategy

Regardless of methodology, the opportunity for mobile app profitability is undeniably there. By 2027, it’s estimated that US$186 billion will have been spent on applications. This figure is driven by the fact that in-app spending is expected to grow by 267 per cent and average revenue per download is growing to US$9.46.

Unfortunately, creating a mobile app for your startup is easier said than done. This rings doubly true for startup founders, who often struggle to find time to do anything that isn’t directly pertaining to the running of the business. So, what’s the best way to go about getting an app for your business?

Trusted mobile app development partners help you to build the app for your business, and help your mobile app scale alongside your company. These partners have experience managing millions of monthly active users and millions of search queries across 100’s of startup companies. Moreover, mobile app development partners greatly benefit from people who have expertise in your industry.

Ultimately, if you’re looking to grow your business’s digital presence or create a mobile app, mobile app development partners are an absolute necessity for your business.

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As artificial intelligence (AI) continues to shape the future of financial services, Singapore consumers are increasingly open to the technology’s potential but remain cautious about its implementation. According to Salesforce’s latest Connected Financial Services report, 65 per cent of Singapore consumers somewhat trust AI agents in financial services, yet only 12 per cent express full confidence.

The survey, which gathered insights from 9,500 financial services institution (FSI) consumers globally — including 500 from Singapore — revealed strong optimism about AI’s potential impact. A majority of Singapore respondents (60 per cent) expect AI to play a more significant role in financial services than in other industries.

Among millennials and Gen Z consumers, the sentiment is even stronger, with 63 per cent and 53 per cent, respectively, expressing bullish expectations.

Much of this optimism stems from the promise of increased efficiency. The study found that 74 per cent of Singapore consumers believe AI can speed up financial transactions, reflecting a strong desire for faster and more seamless services. Still, while consumers see the value of AI, concerns about trust remain at the forefront.

The survey highlights that the top factors critical to building trust in AI agents are transparency in their use, the accuracy of their outputs and the validation of those outputs. These elements, according to consumers, are essential for fostering confidence in AI-driven financial services.

Also Read: Higala extends seed round to bring instant payments to underserved banks in Philippines

“While consumers in Singapore recognise the benefits AI can offer, particularly in efficiency and fraud prevention, they are clearly signalling that trust needs to be earned,” the report noted.

Currently, personalisation remains an area where expectations are not being fully met. Only 17 per cent of Singapore consumers report being fully satisfied with the level of personalisation their banks deliver.

Despite advancements in data collection and analytics, consumers often face repetitive interactions — 55 per cent of respondents say they need to repeat or re-explain information to FSI representatives. This suggests a gap between technological capability and consumer experience.

At the same time, 75 per cent of Singapore consumers expect financial service providers to have consistent information about them across all touchpoints. Such expectations put additional pressure on institutions to improve the accuracy and reliability of AI systems managing customer data.

Beyond speed and personalisation, Singapore consumers also prioritise AI applications that address their key concerns. Solutions aimed at fraud prevention, cost reduction and handling routine tasks rank highest among the AI use cases consumers find most valuable.

“Consumers are interested in practical applications of AI that directly improve their financial well-being and security,” the report said.

The emphasis on transparency also reflects broader global conversations around ethical AI use. As AI agents increasingly assist or even replace human representatives, consumers want clear information on how decisions are made and assurance that outputs are monitored and corrected when necessary.

Also Read: Why is open banking the future of fintech?

Accuracy is equally vital. Mistakes or flawed recommendations from AI agents can severely damage consumer trust, especially in the context of financial decisions where errors may have significant consequences. Ensuring that AI outputs are validated — whether through human oversight or system redundancies — is viewed as a necessary safeguard.

While younger demographics such as millennials and Gen Z demonstrate greater optimism toward AI adoption, the report underscores that trust is not automatic. Building it will require deliberate efforts from financial institutions to meet expectations around transparency, accuracy and validation.

Ultimately, the findings suggest that for AI agents to gain broader acceptance in Singapore’s financial services sector, institutions must balance innovation with a consumer-first approach.

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Startups are like the human brain — complex, adaptable, and full of untapped potential. But what if we could decode the brain’s secrets to supercharge a startup’s success? This isn’t science fiction; it’s neuroscience and has the power to revolutionise how startups operate.

In this article, we’ll dive into how neuroscience principles can help startups make better decisions, build stronger teams, and, ultimately, thrive in today’s competitive landscape.

The decision-making circuit

The prefrontal cortex, the brain’s decision-making centre, is a hotbed of activity when we’re faced with choices. Startups are no different; they’re constantly making decisions—from product development to hiring. Understanding the neuroscience behind decision-making can help startups avoid common pitfalls like analysis paralysis or impulsive choices.

Use techniques like mindfulness or decision matrices to engage your prefrontal cortex and make more rational decisions.

Practising mindfulness can help you develop a heightened sense of self-awareness. It enables you to observe your thoughts and feelings without judgment, allowing you to identify any negative patterns that may be holding you back. This awareness can help you stay focused on the present moment and avoid being sidetracked by distractions or anxieties.

Decision matrices are a tool that can help you make more informed choices by evaluating a range of options across different criteria. By assigning weightings or scores to different factors, you can objectively assess which option is likely to best align with your goals. This approach can be particularly useful when faced with complex or uncertain decisions, as it provides a structured way to break down the problem into manageable pieces.

Also Read: How mental health startup Intellect’s founder catalysed his personal battle with anxiety

Emotional Intelligence and team dynamics

The amygdala, often called the brain’s emotional centre, plays a crucial role in how we interact with others. A startup team that understands the neuroscience of emotions can foster better communication, resolve conflicts more effectively, and build a more cohesive unit.

Emotional intelligence training can help team members become more aware of their own emotional triggers and better understand the emotional cues of others.

Emotional intelligence training is a valuable tool for equipping team members with the necessary skills to recognise and manage their own emotions effectively. This training also enables them to interpret and respond to the emotions of others in a productive and empathetic manner, thus fostering stronger communication and collaboration among team members.

By improving their emotional intelligence, team members learn to recognise and regulate emotions, increase self-awareness, and develop better coping mechanisms, ultimately helping them to navigate challenging situations more effectively. Additionally, emotional intelligence training promotes a positive work environment by reducing misunderstandings and conflicts and encouraging a culture of mutual respect and understanding.

The dopamine effect: Motivation and productivity

Dopamine is the brain’s “reward molecule,” and it’s key to motivation and focus—two essential elements for startup success. By understanding how dopamine works, startups can create an environment that keeps the team motivated and focused on their goals.

Small wins and positive reinforcement can trigger dopamine release, boosting motivation and productivity.

When team members achieve small goals or make progress towards larger ones, acknowledging their efforts and offering positive reinforcement can have a significant impact on their motivation and productivity. This is because when a person feels good about their accomplishments, their brain releases dopamine — a neurotransmitter associated with pleasure and reward.

By celebrating these small wins, team members are encouraged to repeat the behaviours that led to their success, creating a cycle of motivation and productivity. Positive reinforcement can take many forms, including verbal praise, written recognition, or tangible rewards, and is a powerful tool for boosting team morale and engagement.

Stress, cortisol, and burnout

Startups are stressful, and chronic stress can lead to burnout. The stress hormone cortisol can impair decision-making and harm team dynamics. Understanding how stress affects the brain can help startups implement strategies to manage it.

Techniques like mindfulness, exercise, and regular breaks can help manage cortisol levels and reduce stress.

Practising mindfulness involves paying attention to the present moment without judgment, which can help you become more self-aware and better equipped to manage your emotions. Additionally, engaging in regular exercise has been proven to reduce cortisol levels – the hormone responsible for stress – and promote overall physical and mental well-being.

Also Read: 26 fintech startups that raised funding in 2023 so far

It’s also essential to take regular breaks throughout the day to prevent mental fatigue and decision-making errors. Taking a few minutes to step away from your work, stretch your legs, or practice deep breathing exercises can help you recharge your batteries and improve your focus and productivity. Incorporating these simple practices into your daily routine can help you manage stress and improve your overall well-being.

Neuroplasticity: The power of adaptability

The brain’s ability to rewire itself—known as neuroplasticity—offers valuable lessons for startups. In a constantly changing business landscape, the ability to adapt is crucial for survival.

Encourage a culture of continuous learning and adaptability. The more flexible your startup is, the better it can navigate challenges.

When team members are encouraged to acquire new skills and knowledge and adapt to changing circumstances, they become more equipped to handle challenges that may arise. This not only makes your startup more resilient but it also boosts the confidence and morale of your team members, leading to increased productivity and job satisfaction. By investing in the growth and development of your team members, you are creating a strong foundation for your startup to thrive and succeed in the long run.

Neuroscience isn’t just for scientists; it’s a treasure trove of insights that can help startups operate more effectively and efficiently. By understanding how the brain works, startups can make better decisions, build stronger teams, and create a culture that fosters success.

Further reading:

• Thinking, Fast and Slow by Daniel Kahneman
• Emotional Intelligence by Daniel Goleman
• The Upward Spiral by Alex Korb

So, the next time you’re faced with a startup challenge, don’t just think like an entrepreneur; think like a neuroscientist. The brain holds the keys to your startup’s success; you need to unlock them.

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This article was first published on September 12, 2023

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In this technology-evolved world, businesses are realising the benefits of managing multicultural workplaces. While more companies are hiring underrepresented groups, there is still a need for diversity in work environments, including the cybersecurity sector.

Research has shown multicultural teams bring many advantages to an organisation’s workflow and productivity. Here’s why your enterprise should hire a diverse and multicultural cybersecurity team.

Current issues facing the cyber sector

Cyberattacks pose a massive risk to many businesses globally. Cynet surveyed the implications of stress on chief information security officers (CISOs) and the results highlighted what many already knew — the cybersecurity sector is stressful. The study states that 94 per cent of CISOs are stressed at work, 64 per cent of them struggle to do their job due to this and 77 per cent said it affects their mental health.

Alongside those statistics, 74 per cent of CISOs quit their job in 2022 due to the pressure they were under. Many professionals feel stressed due to the possibility that a successful cyberattack can occur at any time, and the associated costs of such a ransomware attack can be extremely high — as much as US$11 million.

Couple the amount of stress with the long hours cybersecurity staff work, and it’s unsurprising why many experience burnout. Partly because of these struggles, the cybersecurity sector faces a worker shortage.

In the first quarter of 2023, more than six million data records were compromised due to data breaches. The issue is there are not enough professionals with the necessary skills to do the job. While there are multiple reasons why there aren’t enough professionals in the field, companies should consider looking for ways to close the skill gap in the sector.

Also Read: How to achieve cybersecurity independence in Southeast Asia

Alongside all these issues, the cyber sector also lacks diversity. Aspen Institute released a study in 2021 that looked at the industry’s underrepresented groups, and the results were surprising. That year, the industry consisted of nine per cent of Black, eight per cent of Asian and four per cent of Hispanic people.

Also, the sector primarily consists of males — 76 per cent of the workforce — with females making up only 24 per cent. While diversity has grown in the industry, these groups still need better representation. A multicultural workforce has much to offer an organisation, especially in the cybersecurity sector.

Benefits of managing a multicultural workforce in cybersecurity

There are many advantages diversity brings to an organisation. People from different walks of life and experiences add unique insights to daily operations. Here are a few benefits you can expect:

• Increased productivity and creativity: A multicultural workforce brings minds that look at situations differently together. If people have the same experiences, it can limit their imagination and cause them to struggle when solving certain problems. In a workspace where diversity is celebrated and everyone is treated with the respect they deserve, productivity starts to increase.
• Less turnover: Multicultural teams also decrease turnover. Employee retention is a major issue in the cybersecurity sector, but increased diversity can help. When staff feel respected and valued at their organisation, they are more inclined to stay.
• Better decision-making: While most know some of the benefits a team can provide, research has shown diverse groups can even perform better regarding decision-making. According to a Cloverpop study, teams make better decisions 66 per cent of the time than individuals. However, this is even better with diverse groups — according to the study, they make better decisions 87 per cent of the time.
• Increased profitability: According to a 2020 study by McKinsey & Company, enterprises that employ diverse teams have increased profitability. The report looked at gender, ethnic and cultural diversity. They found businesses in the top quartile of gender-diverse groups were 25 per cent more inclined to have above-average profitability than organisations in the fourth quartile.

Why is a multicultural workforce important?

A diverse and multicultural workforce brings people from all walks of life together, providing organisations with unique perspectives on solving complex problems. Such a workspace appreciates the uniqueness everyone has in terms of their race, age, gender, experiences, religion and many more.

Also Read: Defence is the best offence: Why startups should prioritise cybersecurity even when scaling their business

It also helps remove bias from the recruitment process. Diverse hiring practices foster a workspace where everyone feels valued, appreciated and respected for their cultural differences.

Four ways to build a multicultural workforce in cybersecurity

While creating a diverse and multicultural team can take time, it’s well worth the effort. Here are four ways to build a multicultural cybersecurity team.

Remove bias from the hiring process

While many people might not realise it, human bias is something everyone shares. If a multicultural workforce is something you seek, it’s essential to eliminate bias as much as possible in the hiring step. One great way to do this is to evaluate resumes blindly, with all personal or demographic information about the candidates removed.

Have a diverse interview panel

While blind resumes provide an excellent way to remove human bias from the hiring step, you should also consider having a diverse panel of people conducting the interview. This allows a much higher chance of hiring multicultural candidates than when the meeting is led by one person, where bias can still appear.

Generate a diverse candidate pool

The best way to have a multicultural candidate pool is to post your listing on job boards that target minorities. Ensure your listings are published on various platforms to offer you the highest possibility of candidates from diverse backgrounds.

Develop a brand that emphasises the company’s diversity

Another great way to build a multicultural team for cybersecurity is to create a brand that showcases how the company values diversity. A strong image emphasising respect for people from all walks of life helps attract people from many backgrounds. Consider implementing policies that appeal to diversity, such as observing religious holidays.

Working with a diverse cybersecurity team

With all the associated benefits a multicultural workforce provides, it’s easy to understand why many organisations are trying to hire diverse candidates. Consider adapting your hiring process to attract and employ people from different backgrounds. With a few adjustments and a holistic approach, your company can experience all the advantages a multicultural cybersecurity team offers.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

Join our e27 Telegram group, FB community, or like the e27 Facebook page

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This article was first published on September 11, 2023

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Having spent a lifetime curating knowledge and fostering learning communities, I’ve realized that the most crucial skill for the future workplace is mastering the art of learning itself.

With technology accelerating at an unprecedented pace, some experts estimate that much of what we know today could become outdated within a few short years. For instance, the World Economic Forum suggests that by 2025, 50 per cent of workers will need re-skilling due to automation and shifting job demands.

Meanwhile, the jobs of 2030, 85 per cent of which, according to a Dell Technologies report, don’t yet exist, are driving professionals toward an unexpected yet powerful solution: microlearning. As AI reshapes industries and redefines workflows, traditional degrees and lengthy certifications are losing their once-exclusive grip. The real currency of the future? Continuous, community-powered learning delivered in bite-sized doses.

Why microlearning defines tomorrow’s workplace

Microlearning isn’t just a trend; it’s a fundamental shift in how we acquire and apply knowledge. These short, focused learning sessions, ranging from 1 to 35 minutes, are designed for a world where information evolves faster than ever.

Research supports this: a 2019 study by the Journal of Applied Psychology found that brief, targeted training sessions can improve retention and application by up to 17 per cent compared to longer formats. For me, this resonates deeply with a core belief: learning should feel intuitive, immersive, and woven into the fabric of daily life.

Forward-thinking companies are already restructuring their learning models to incorporate microlearning principles. Employees no longer need to dedicate months to up-skilling; instead, they consume and apply new knowledge in real-time. Take Duolingo’s TikTok account with 16.5 millions followers, delivering language learning in 15-second bursts. These aren’t just clever marketing ploys; they’re redefining how millions approach skill-building.

Also Read: Building the future: Up-skilling and empowerment in India’s real estate boom

Community-driven knowledge: The new workplace currency

The future workplace won’t distinguish between working and learning. I’ve experienced this firsthand, working as a Community Lead at Magicblocks, where within three months, I learned 20+ new tools we use in daily workflow and mastered the Magicblocks platform itself to design learning experiences that are easy to digest while building the Magicblocks community from scratch.

Here’s how I did it:

• Set a clear goal: Understand why I am learning a tool and how it fits into the bigger picture of my role in the company.
• Hands-on experimentation: Sign up for the tool and ‘try to break it’ to understand its full range of capabilities.
• Find the ‘aha moment’: Identify the feature that excites me and dive deep into it.
• Leverage community knowledge: Watch YouTube tutorials, join the tool’s official community, and explore how others use it through platforms like Facebook Groups, X, Reddit, and LinkedIn.
• Create a real project: Apply what I’ve learned by building something tangible, ensuring I grasp the tool’s functionality in real-world scenarios.
• Teach others: Sharing knowledge solidifies my understanding while helping others accelerate their learning curve.

Learning is now happening in decentralised, fluid environments where knowledge-sharing is peer-driven. Imagine this: A content creator in Indonesia learns a groundbreaking AI marketing tool from a Founder in Australia through an online community. That same day, they implement it into their strategy, accelerating growth without the need for formal training. This is the new reality, one where learning is no longer confined to a classroom but happens organically, in the flow of work.

Communities like Midjourney’s Discord server (with over 20 million members) have become the premier places to master AI art generation, not through courses, but through prompt-sharing and peer feedback. They have redefined professional education by combining bite-sized content with intensive community engagement.

Business transformation through micro-education

For businesses, microlearning isn’t just an employee perk, it’s a survival strategy. Research shows microlearning can boost retention rates by anywhere from 25 per cent to 60 per cent and may improve learning efficiency by around 17 per cent compared to long-form sessions. Microlearning’s strength lies in higher engagement and completion rates, as employees can consume learning content in between tasks or whenever they have a spare moment.

Organisations like Remote Skills Academy in Indonesia have embraced this model by implementing learning allowances, “Learning Fridays,” and Tea Time sessions for team skill-sharing. These structured yet informal moments create a culture where knowledge exchange becomes part of the workweek rather than an add-on activity.

Also Read: How AI and automation are shaping the future of work

Limitations of microlearning (and when traditional methods are preferable)

Despite its many benefits, microlearning is not a one-size-fits-all solution. There are key limitations to consider:

• Lack of depth for complex topics: Microlearning’s bite-sized format excels at reinforcing information but may fall short when a subject requires deep, nuanced understanding. For highly complex fields, such as advanced engineering, medicine, or law, a longer, more structured format is necessary to build a foundational understanding and contextualise intricate concepts.
• Fragmented knowledge: Focusing on narrow topics can lead to siloed learning. Without a well-integrated curriculum, learners might miss out on understanding how discrete pieces of information connect to form a broader picture. Traditional courses often provide that necessary narrative, ensuring a cohesive understanding of complex subjects.

The work-learn future

The intersection of work and learning is where the future is being built. Organisations that master this integration will define the next era of work. As someone deeply invested in both technology and storytelling, I see this as an opportunity to create, educate, and lead within learning-centric communities.

For professionals navigating an era of constant disruption, the message is clear: the future of work is microlearning. Those who embrace continuous, adaptable learning strategies will not just survive the wave of change; they will drive it.

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