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Addlly AI closes seed funding round to expand AI content agents

Tina Chopra, co-founder and CEO of Addly

Addlly AI, a Singapore-based AI-powered content automation startup, has closed its seed funding round, bringing the total capital raised to over SGD 1.2 million (~US$900,000) since its inception.

Neither the names of the investors nor the size of the deal was disclosed.

The investment will fuel the expansion of its proprietary AI marketing content agents, scale international growth, and extend the financial runway for the next 15 to 18 months.

Also Read: Regulating AI in Asia Pacific: Can companies keep up?

Founded by Tina Chopra (CEO) and Ronie Ganguly, Addlly builds AI marketing content agents that act as marketing assistants for enterprises. These agents understand a company’s products, strategies, and brand guidelines while continuously learning from market trends. They automate content creation across blogs, social media, newsletters, and ads—helping businesses maintain consistency, scale efficiently, and reduce costs.

The agents can produce high-quality content in multiple languages and formats, such as blogs, social posts, and newsletters.

Unlike traditional tools, Addlly’s marketing agents enable full-scale marketing automation, helping businesses adjust to audience insights and enhance real-time engagement. By leveraging advanced social listening and tailored AI models, companies can reduce content production costs by up to 50% while achieving tenfold productivity gains.

According to the firm, it has over 20 clients across the region and an average productivity boost of 50 per cent.

“Our AI agents turn marketing teams into content superheroes. It’s like having your top strategist and writer merged into one tireless, always-on assistant. This assistant understands your brand, never misses a deadline, and works at lightning speed,” said Chopra. “With this funding round, we will be accelerating our product development, so our clients don’t have to choose between speed and quality. They get both, at scale, with results that drive real revenue impact.”

Also Read: The DeepSeek debate: Opportunity or overhype for startups in ASEAN?

As demand for AI-driven marketing solutions grows, the startup is expanding globally, supported by partnerships with Microsoft and AWS for secure, enterprise-grade solutions. Addlly has also been selected as a pre-approved vendor under the Productivity Solutions Grant (PSG) for Marketing Content Generation, which helps Singapore SMEs get grants covering up to 50 per cent of the costs for implementing Addlly’s solutions. This makes it easier for businesses to embrace AI-powered solutions.

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Ecosystem Roundup: VC hurdles for women-led startups in SEA | GoTo narrows Q4 losses | GlobalData buys AI Palette

Dear reader,

Despite the vibrancy of Southeast Asia’s tech landscape, women-led startups continue to face an uphill battle in securing funding. The latest data from Tracxn reveals a sharp decline in investment for female-founded ventures, even as overall startup funding in the region remains robust.

In 2024, these startups raised just US$198 million—only 6% of total funding in SEA and a staggering 65% drop from 2023. The absence of late-stage funding underscores the challenges women entrepreneurs face in scaling their businesses. While early-stage funding also declined, seed-stage rounds showed modest growth, highlighting resilience in the face of economic headwinds.

Several factors contribute to this disparity: a tough macroeconomic climate, a shift in investor focus toward profitability, and the under-representation of women in venture capital. Yet, there are bright spots—blockchain startups led by women saw significant gains, and initiatives like SG Women in Tech and the WAVES programme aim to bridge the funding gap.

With SEA lagging behind global peers in funding female founders, the region must take decisive steps to level the playing field. More inclusive investment strategies and stronger institutional support are essential to unlocking the full potential of women-led innovation.

Sainul,
Editor.

——

NEWS & VIEWS

Venture capital remains elusive for women-led startups in SEA
Funding for women-led tech startups in SEA dropped 65% in 2024, highlighting persistent investment challenges despite ongoing diversity initiatives.

GoTo’s Q4 losses narrow to US$56M as adjusted EBITDA surges
This comes as the Indonesian tech giant’s revenue dropped marginally to US$255.3M, from US$261.4M the year before | For the last three months of 2024, GoTo’s adjusted EBITDA surged to US$24.3M from US$4.7M in 2023.

GlobalData acquires AI Palette to strengthen AI-driven consumer insights in CPG
AI Palette enables real-time identification of emerging consumer trends with contextual understanding and generates and screens product ideas within minutes.

Uber ends Foodpanda Taiwan acquisition
This follows Taiwan’s antitrust regulator’s rejection of the deal in December | According to Delivery Hero’s statement on Mar. 11, the decision requires Uber to pay a termination fee of approximately US$250M.

Binance nets US$2B from UAE-based MGX
MGX, launched by Abu Dhabi last year, has focused on AI and previously partnered with BlackRock and Microsoft for a US$30B AI fund | investment signals its expansion into cryptocurrency and blockchain.

Saudi-backed Scopely acquires Pokémon Go maker for US$3.5B
This acquisition includes the popular mobile game Pokémon Go, as well as other titles like Pikmin Bloom and Monster Hunter Now, along with the teams that develop these games.

Malaysian chipmaker firm SkyeChip targets US$226M IPO valuation
The company, founded in 2019, aims to launch the IPO potentially in H2 2025 at a valuation of over 1B ringgit (US$226M), according to sources | The potential IPO aligns with Malaysia’s push to expand its semiconductor sector.

Elevarm nets US$4.25M to boost smallholder horticulture farmers with AI agri-inputs
The investors include Intudo, Insignia Ventures, and 500 Global | Elevarm specialises in horticulture production of superior seeds, bio-based fertilisers, and environmentally friendly pest control solutions.

Agros lands US$4.25M Series A to scale climate-resilient farming in Indonesia
Gaia Impact, Schneider Electric Energy Access Asia, and Wavemaker Impact are the lead investors | Agros has expanded its operations to Indonesia, Cambodia, and Myanmar, supporting over 6,000 smallholder farmers.

Singapore grants bail in alleged US$390M Nvidia chip fraud
Two Singaporean men and one Chinese national were charged nearly two weeks ago with allegedly smuggling Nvidia chips and defrauding Dell and Super Micro by providing false information about the servers’ intended locations.

Meta and the Government of Singapore launch Llama Incubator Program
The Program is designed to build capabilities and drive innovation on open-source AI among startups, local SMEs, and public sector agencies in Singapore.

Choco Up, Wonder Capital join forces to launch US$50M private credit funds for APAC SMEs
The partnership has commenced with the closing of a US$10M private credit funding round to catalyse growth for e-commerce, SaaS, and tech businesses.

Okapi lands US$2M to expand its zero-upfront solar financing in SEA
The investor is Aquila, an IoT-powered sustainable finance company | The startup also offers Okapi Flow, a supply chain financing solution that provides procurement, logistics, and inventory financing for its solar installer partners.

Shoppable bags US$1.16M to tackle supply chain inefficiencies in Philippines using AI
The investors include Ignite House of Innovation, Tenco Capital, and Indelible Ventures | Shoppable’s Quotable AI automates quotes, invoicing, purchase orders, payments, financing, and product information management.

JigsawStack closes US$1M pre-seed round to transform AI deployment
UK-based Ada Ventures is the lead investor | JigsawStack offers access to fine-tuned, custom AI models that automate tasks across diverse technology stacks.

Antler introduces pre-seed programme AI Disrupt in response to fast-moving market
AI Disrupt is structured as a four-week sprint that aims to remove barriers for AI founders | Startups receive US$400K in pre-seed funding, along with AI perks valued at over US$650K from OpenAI, Nvidia, Nebius, and others.

Grow Asia launches Innovation Challenge 2025 to drive agritech in Philippines
The Grow Asia programme aims to support smallholder producers of coconut, cacao, and coffee in SEA, with an emphasis on the Philippines.

DeepSeek denies rumours about R2 model launch
A Reuters report previously said that DeepSeek was accelerating development of R2 model, moving the release from May | The model is expected to improve code generation and support multilingual reasoning beyond English.

VentureTECH invests in Malaysian SaaS firm POMEN to accelerate its growth
This partnership aims to accelerate POMEN’s growth and enhance its innovative platforms, further digitalising the ecosystem for connected services and operations.

FEATURES & INTERVIEWS

How a former Singapore police officer turned life’s hardest lessons into a swim academy
Athanasius Pang, an ex-police officer, overcame personal and financial struggles to build Dip Swim, a resilience-focused swim academy.

SEA’s US$325B e-commerce surge: What it means for merchants and payment providers
SEA’s digital payments and e-commerce market is booming, driven by mobile wallets, BNPL and cross-border transactions.

Yan Lim on women’s thought leadership: AI-driven insights help, but authenticity remains key
For women leaders, Yan Lim points out that AI-driven insights can help refine messaging and target audiences more effectively.

Geraldine Wong of GXS Bank: An inclusive environment for women in AI requires a multi-faceted approach
GXS Bank recognises AI’s power to drive financial inclusion, but only if it is built on principles of fairness and ethics.

FROM THE ARCHIVES

The art of capital allocation: 5 pillars for a future-proof startup
In the intricate landscape of capital allocation, startups shape their path to success with a clear vision and strategy.

Is mentorship a powerful tool for solving startup challenges and addressing economic concerns?
A supportive ecosystem that develops and grows companies enabling them to attain their full potential, can be created by effective mentorship.

Levelling the digital playing field: How to get more women-led businesses online in Southeast Asia
Women entrepreneurs still face significant challenges, including limited access to capital, networks, and relevant business skills.

What did we learn from failing to raise VC funding?
Securing funding from venture capitalists is not assured, with statistics indicating that less than one per cent of startups receive such funding.

Founder etiquette: Questions best left unasked
Today I am here to talk about those questions that you must never ask a founder, no matter how strongly you feel the urge to.

Investing for her future: Why women should take control of their finances
In a society where women still face systemic barriers to economic empowerment, taking control of one’s financial destiny is an act of defiance and liberation.

Clean cap tables, happy VCs: How SPVs streamline startup fundraising for future success
SPVs help founders raise small checks from angel investors while keeping a clean and attractive cap table for future VC rounds.

Navigating fundraising: Recognising objections vs. rejections
Distinguish between objections and rejections in fundraising, maintaining resilience in the startup landscape.

Charting a clear course: Building effective communication in SEA’s hybrid work era
Between hybrid and remote teams, problems of communication can be a source of endless frustration for employees and managers.

How to generate winning startup ideas
Looking into industries that are inefficient or outdated for problems and inefficiencies is a great starting point for startup ideas.

Women in tech: It’s time to reframe the conversation
To make an impact in a male-dominated industry, women in tech are going through a quest of self-discovery and reframing.

How I leverage tech as a parent and business owner
I love being a mom and I love running a business, but most of all, I love being efficient: Penny Choo, Co-Founder of BloomThis.

Navigating the shift: From ‘growth at any cost’ to embracing sustainability in today’s startup landscape
Investors are increasingly cautious, realising that prioritising growth at any cost is unsustainable, resulting in tougher fundraising for startups.

Are we stressing ourselves out amidst AI adoption
This article discusses how leaders can adopt AI while maintaining team well-being and fostering a balanced, supportive workplace culture.

AI transforming LinkedIn content: Our custom GPT journey
We plan to refine our custom GPT further, exploring broader applications in storytelling and thematic content.

THOUGHT LEADERSHIP

Trump raised a fist, I’m raising the future of threat detection
AI wearables, satellite intelligence, and private networks can transform security by enabling real-time threat detection and response.

Navigating Malaysia’s regulatory landscape: First quarter 2025 insights
Key regulatory updates impacting Malaysian startups in Q1 2025—essential changes for founders and investors to keep on their radar.

When tariffs danced with Bitcoin and markets held their breath
From tariffs to crypto reserves, March 12 saw major market shifts; here’s a breakdown of what’s driving global risk sentiment today.

From digital-first to citizen-first: Ushering in the next phase of Singapore’s smart nation vision
A successful Smart Nation goes beyond digital transformation, focusing on seamless, citizen-centric experiences that anticipate needs.

Space is making it rain—and not just on Mars
Space tech is now a trillion-dollar industry, powering AI, finance, and climate solutions—businesses investing early will lead the future.

Global markets in flux: Tariffs stir the pot, CPI cools the heat
Global markets teeter as US tariffs spark trade tensions, shifting risk sentiment in a high-stakes financial chess match.

Bridging healthcare and cybersecurity: How women are challenging stereotypes in tech
Women are breaking barriers in cybersecurity, bringing diverse expertise to healthtech and shaping a safer, more inclusive digital future.

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A shifting global landscape: Trade wars, market sentiment, and the rise of crypto amid uncertainty

The news that the United States appears poised to dodge a government shutdown has undeniably injected a dose of optimism into an otherwise jittery financial landscape. A stopgap funding bill, seemingly on track to pass, has eased immediate fears of fiscal paralysis in Washington, offering markets a rare moment of relief.

Yet, beneath this surface-level calm, a deeper unease persists, fuelled by President Donald Trump’s escalating tariff war and its far-reaching implications. With threats of a staggering 200 per cent tariff on European wine, champagne, and other alcoholic beverages, alongside a refusal to roll back newly enacted steel and aluminium tariffs, the spectre of a broadening trade conflict looms large.

Against this backdrop, equity markets are reeling, safe-haven assets are surging, and the cryptocurrency sector is witnessing historic investments—all of which paint a complex picture of a world in flux.

Let’s start with the positive news: the avoidance of a US government shutdown. For weeks, investors had braced for the possibility of a budgetary stalemate, a scenario that could have disrupted government operations, delayed payments, and rattled confidence in an already fragile economy. The stopgap funding bill, while not a long-term fix, buys time and signals that lawmakers can still find common ground when push comes to shove.

This development has buoyed global risk sentiment, as evidenced by a modest uptick in US equity index futures, which suggest stocks could open 0.8 per cent higher. It’s a small but meaningful reprieve, a reminder that political gridlock doesn’t always translate into economic disaster. For a moment, the focus shifts away from Washington’s dysfunction and back to the broader forces shaping the global economy.

But that relief is tempered by a much larger concern: the intensifying trade war spearheaded by President Trump. His latest salvo—a threatened 200 per cent tariff on European alcoholic beverages—has sent shockwaves through markets already grappling with the fallout from earlier tariff hikes.

This isn’t just about wine and champagne; it’s a signal of Trump’s unrelenting commitment to a protectionist agenda, one that’s now ensnaring Europe in addition to long-standing targets like China, Canada, and Mexico. Add to that his decision to stand firm on steel and aluminum tariffs, which took effect this week, and you have a recipe for heightened uncertainty.

These moves threaten to upend supply chains, inflate consumer prices, and strain diplomatic ties at a time when global growth is already slowing. The US, as the world’s largest economy, doesn’t operate in a vacuum—its policies ripple outward, and right now, those ripples feel more like tidal waves.

Also Read: How the Moon is becoming the next billion-dollar market

The equity markets tell the story of this unease. The MSCI US index, a broad measure of American stocks, has tumbled 1.5 per cent in its latest session, pushing its three-week decline past 10 per cent. This isn’t a mere correction; it’s a rout, a reflection of investor fears that Trump’s tariff policies could tip the US into a recession. Defensive sectors like utilities, up 0.3 per cent, are outperforming as investors flee riskier assets, a classic flight-to-safety move.

Meanwhile, Europe and China are emerging as unexpected bright spots. European equities, despite the looming tariff threat, are holding up better than their US counterparts, perhaps because investors see them as undervalued after years of underperformance.

China, too, offers compelling opportunities, with its markets buoyed by stimulus measures and a relative insulation from direct US consumer spending pressures. It’s a stark contrast to the plummeting US shares, which have fallen sharply from their record highs just weeks ago.

Bond markets are flashing their own warning signs. US Treasury yields have dipped, with the 10-year yield dropping 4.4 basis points to 4.27 per cent and the 2-year yield falling 2.9 basis points to 3.96 per cent. Falling yields signal a rush to safety, as investors pile into government debt amid fears of economic slowdown. The US Dollar index, up a modest 0.2 per cent, is consolidating after recent losses, suggesting currency markets are in a wait-and-see mode.

Gold, however, is stealing the show, climbing 1.9 per cent and inching closer to the US$3,000-per-ounce mark. This surge underscores its role as a haven asset in times of turmoil, a trend amplified by the trade war’s erosion of confidence in traditional growth drivers.

Brent crude, on the other hand, is sliding—down 1.5 per cent to around US$70 per barrel—as fears of reduced oil demand in a trade-constrained world take hold. Asian equities, meanwhile, are mixed, reflecting the region’s uneven exposure to US policies and its own domestic dynamics.

Also Read: When tariffs danced with Bitcoin and markets held their breath

Amid this traditional market turbulence, the cryptocurrency sector is carving out a narrative of its own. Binance, one of the world’s leading crypto exchanges, has just secured a jaw-dropping US$2 billion investment from MGX, an Abu Dhabi-based firm. This deal isn’t just big—it’s historic, surpassing FTX’s US$1 billion raise in 2021 and marking the largest single investment ever in a crypto company.

Paid in stablecoin, no less, it’s a bold statement about the maturation of digital assets as a legitimate investment class. Binance CEO Richard Teng called it a “significant milestone,” and he’s not wrong. At a time when equities are faltering and trade wars are sowing chaos, crypto is positioning itself as a frontier of opportunity, one that thrives on disruption. The investment will likely fuel Binance’s expansion, bolster its compliance efforts, and strengthen its appeal to institutional players—a sign that the crypto ecosystem is growing up fast.

Not to be outdone, Crypto.com is making waves of its own with a strategic partnership in the UAE. Teaming up with Tawasal Al Khaleej, a tech and AI powerhouse, Crypto.com is set to integrate its trading platform into Tawasal’s Superapp, reaching nearly four million users across the Middle East. This two-phase rollout—starting with referrals and expanding into deeper tech integration—underscores the UAE’s emergence as a hub for digital finance.

Eric Anziani, Crypto.com’s President and COO, hailed the deal as a model for how crypto can merge with mainstream tech ecosystems, driving adoption and innovation. It’s a savvy move, one that capitalises on the region’s forward-thinking regulatory stance and growing appetite for digital assets.

But the crypto market isn’t immune to the broader storm. Bitcoin, the bellwether of the space, has been on a wild ride, flirting with US$80,000 before pulling back as Trump’s tariff threats weigh on sentiment. The broader crypto market has shed US$1 trillion in value over the past month, a stark reminder that even this nascent asset class isn’t decoupled from global macro forces.

The initial hype around Trump’s pro-crypto rhetoric—fueled by his campaign promises to embrace blockchain—has faded as the reality of his trade policies sinks in. BlackRock CEO Larry Fink’s recent comments hit the nail on the head: nationalism, while appealing to some, could stoke inflation, a dynamic that could squeeze both traditional and digital markets. For now, Bitcoin and its peers are caught in the crossfire, their volatility a mirror to the uncertainty gripping the world.

The Ethereum spot ETF market offers another lens into this turbulence. Data from SoSoValue shows a net outflow of US$73.6 million from these funds on March 13, with Grayscale’s Ethereum Trust (ETHE) bleeding US$41.7 million and its Mini Trust losing US$5.2 million. VanEck’s ETF, by contrast, saw a modest US$1.4 million inflow, a rare bright spot.

With a total net asset value of US$6.5 billion and a cumulative historical inflow of US$2.6 billion, Ethereum ETFs remain a significant player, but the outflows signal investor caution. The trade war’s shadow, coupled with inflationary fears, is prompting a rethink of risk exposure, even in the crypto space.

So where does this leave us? From my vantage point, the global economy is at a crossroads. The averted shutdown is a win, no doubt, but it’s a fleeting one against the backdrop of Trump’s tariff escalation. Markets are nervous, and rightly so—protectionism rarely ends well, as history’s Smoot-Hawley debacle reminds us.

Yet amid the chaos, opportunities are emerging, from undervalued equities in Europe and China to the crypto sector’s bold strides. Gold’s rally and crypto’s resilience suggest investors are hedging their bets, seeking refuge in assets that might weather the storm.

“I see this as a moment of reckoning: the old rules are bending, and the new ones are still being written. Whether that’s a cause for alarm or excitement depends on where you’re standing—and how much risk you’re willing to take.” — Anndy Lian

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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HKSTP’s EPIC 2025 competition raises the stakes with US$100M for global startups

Hong Kong Science and Technology Parks Corporation (HKSTP) has announced the ninth edition of its Elevator Pitch International Competition (EPIC 2025), offering a significantly increased targeted investment pool of US$100 million for winning startups.

This figure marks a doubling of the investment amount from the previous year.

Applications are now open globally until 17 June, offering a chance for startups to present a crucial 60-second pitch at the Grand Finale in Hong Kong this November.

EPIC 2025 introduces two new technology tracks: Digital healthtech and greentech, alongside the existing fintech track. This expansion aims to empower innovators developing solutions to address pressing global challenges.

In addition to the potential investment, winning teams will also compete for a US$240,000 cash prize.

Also Read: HKSTP’s Derek Chim on the four skills required for startups to thrive in Hong Kong

The Grand Finale of EPIC 2025 will take place from 3 to 7 November at Kai Tak Cruise Terminal in Hong Kong, forming the culmination of EPIC Week. Mid- to late-stage startups under 10 years old focusing on digital health tech, fintech, or greentech are eligible to apply.

A key requirement for participation is that these businesses must be registered and have plans to expand their Research and Development (R&D) or operations to Hong Kong and/or the Greater Bay Area (GBA).

Albert Wong, CEO of HKSTP, said: “Hong Kong is at the forefront of global innovation, where we engage entrepreneurs in addressing the imperative, and EPIC being the origin of many world-first technologies, HKSTP will continue offering haven for startup resources to intersect, and invites like-minded partners to join us on the transformative journey.”

Building on the momentum of EPIC 2024, which saw 603 entries from 47 economies, this year’s competition aims for even greater reach. In July, startups will participate in online regional pitches across North America, Europe, and the Asia-Pacific (APAC) region. Finalists will proceed to Hong Kong for EPIC Week and the Grand Finale in November.

EPIC Week will feature a series of events leading up to the Grand Finale, including business and investment matching sessions, networking opportunities, and industry tours, providing startups with deeper insights into Hong Kong’s innovation and technology (I&T) ecosystem.

A tech spotlight will offer selected startups an exclusive platform to present their solutions directly to investors and corporate leaders, facilitating immediate feedback and potential collaborations.

Furthermore, GBA exploration sessions and guided visits will focus on unlocking business opportunities within the rapidly growing Greater Bay Area.

Also Read: German Li-ion battery recycling startup tozero wins EPiC 2024 in Hong Kong

Established in 2001, HKSTP develops a thriving I&T ecosystem in Hong Kong. To date, it has nurtured 14 unicorns and supports over 2,200 technology companies. HKSTP offers comprehensive support to attract and nurture talent and accelerate and commercialise innovation, with key locations including Hong Kong Science Park, InnoCentre, and three InnoParks.

Interested startups can find more information and apply for EPIC 2025 on the official website.

The application deadline is 17 June 2025, at 23:59 (GMT +8).

In 2024, tozero, a lithium-ion recycling startup based in Germany, won the Elevator Pitch Competition (EPIC). The Munich-headquartered startup received 1.1 million Asia Miles (a loyalty and frequent-flyer programme run by airline operator Cathay Pacific) and a cash prize of US$90,000, in addition to investor exposure and partnership opportunities.

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Docquity expands AI-powered medical reference platform in Indonesia through hospital partnership

Amit Vithal, Chief Growth Officer, Docquity

Docquity, a healthcare professional (HCP) network in Southeast Asia, has announced a new partnership with RSUD Umar Wirahadikusumah Sumedang in West Java, Indonesia. This collaboration integrates Dx, Docquity’s AI-powered medical resource platform, into the hospital’s medical reference system, offering doctors quick access to credible research and enhancing clinical decision-making.

Docquity’s partnership with RSUD Umar Wirahadikusumah Sumedang is part of its broader mission to improve healthcare decision-making through technology. According to Amit Vithal, Co-Founder and Chief of Growth at Docquity, this collaboration enables HCPs to retrieve evidence-based medical insights efficiently, reducing the time spent searching for reliable references.

“The integration of Dx into the hospital’s system ensures that doctors have seamless access to up-to-date clinical knowledge, improving efficiency and supporting better patient outcomes,” said Vithal in an email interview with e27.

The partnership also serves as a real-world testing ground for refining Dx’s usability in a hospital environment and aligning it with Indonesia’s healthcare landscape.

Dx is designed to function as an AI-powered medical resource assistant, offering doctors in Indonesia instant access to clinical knowledge from trusted sources such as PubMed and international guidelines. One of its key advantages is its ability to tailor insights to local medical practices, ensuring that the information provided is both globally authoritative and regionally relevant.

“Dx is being developed to support doctors with region-specific guidelines and a high degree of localisation,” Vithal explained. “Our aim is to make high-quality medical knowledge more accessible, particularly for general practitioners and specialists who require quick decision support.”

Also Read: Bridging healthcare and cybersecurity: How women are challenging stereotypes in tech

Addressing Indonesia’s healthcare challenges

Indonesia’s healthcare system faces significant challenges, particularly in terms of workforce shortages. With a doctor-to-population ratio of 0.6 per 1,000—well below the World Health Organization’s recommended 1:1,000 and lower than neighbouring countries such as Thailand (0.95) and Malaysia (2.2)—doctors are often under pressure, especially in rural areas where access to up-to-date medical references is limited.

Dx is designed to help bridge this gap by providing instant, evidence-based clinical knowledge, allowing doctors to make faster and more informed decisions.

“As Indonesia works towards improving its doctor-to-population ratio, Dx can enhance efficiency, improve access to reliable medical information, and support better patient care nationwide,” Vithal said.

AI plays a crucial role in making medical information more accessible and accurate. Dx processes vast amounts of medical data and presents only the most relevant insights in a concise format. Docquity ensures reliability by sourcing information from credible databases such as PubMed and official medical guidelines.

“Adapting Dx for Indonesia involves improving language support, contextualising content for local clinical practices, and ensuring alignment with national medical guidelines,” Vithal noted. “Additionally, we prioritise transparency, allowing doctors to trace the sources of information Dx provides.”

Since its implementation at RSUD Umar Wirahadikusumah Sumedang, Dx has received a positive response from healthcare professionals. Doctors have highlighted how much easier it is to use Dx compared to previous tools, with its intuitive interface and seamless integration into hospital workflows being key advantages.

“The feedback from doctors has been overwhelmingly positive, as they find Dx significantly more efficient in accessing crucial medical references,” Vithal stated.

Also Read: Empowering women in healthtech: The role of technology in driving inclusive workplaces

Future expansion plans across Indonesia and Southeast Asia

Indonesia remains a priority market for Docquity, and the company plans to expand Dx’s adoption by collaborating with hospitals, medical associations, and government stakeholders. “Our strategy includes integrating Dx into hospital workflows, working on medical education initiatives, and ensuring the AI aligns with national healthcare priorities,” Vithal explained.

Beyond hospitals, Docquity is also looking at ways to make Dx more accessible to private practitioners, broadening its impact across Indonesia’s healthcare ecosystem. The company envisions AI-powered solutions like Dx playing an increasing role in improving medical knowledge accessibility throughout Southeast Asia.

As AI continues to evolve, its role in medical education and clinical decision support is expected to grow. Docquity sees AI as an essential tool for enhancing, not replacing, human judgment.

“With Dx, our vision is to empower doctors with AI-driven insights that complement their expertise, making continuous learning and evidence-based practice more seamless,” Vithal said. “AI can help doctors stay updated with medical advancements while allowing them to focus on patient care.”

Image Credit: Docquity

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