Environmental impact and governance have emerged as central factors in digital infrastructure decision-making, with a substantial proportion of IT leaders prioritising sustainability.

According to the 2024 Digital Infrastructure Report by Colt, 38 per cent of IT decision-makers report that environmental and governance factors drive all strategic decisions, while another 36 per cent acknowledge their influence.

This growing emphasis reflects the increasing role of Chief Information Officers (CIOs) and senior IT leaders in shaping corporate sustainability strategies, with 71 per cent having a direct role and nearly a quarter (24 per cent) owning their company’s entire strategy.

AI as a key enabler of sustainability

Artificial intelligence (AI) is playing an integral role in advancing sustainability strategies, with 22 per cent of CIOs stating that AI actively facilitates their environmental impact and governance initiatives.

A further 42 per cent recognise AI as having a modest influence, highlighting its growing integration into corporate sustainability efforts.

However, AI’s impact is not uniform across regions and industries; for example, 36 per cent of CIOs in Hong Kong view AI as a facilitator of sustainability, compared to just 13 per cent in Italy. The education sector reports a 38 per cent adoption rate, while in government and local government, this figure drops to 11 per cent.

Also Read: Cloud, community, and cost-Savings: GCS’s triple play for startup success

1. AI-driven capabilities for carbon reduction

One of AI’s most significant contributions to sustainability is its role in reducing carbon emissions. Tools powered by the technology are helping businesses optimise energy efficiency by enabling intelligent infrastructure management.

Generative AI, cited by 24 per cent of respondents, is particularly relevant in this space, as organisations increasingly rely on smart systems to manage energy consumption in response to growing digital service demands.

2. Network-as-a-Service (NaaS) and optimised resource use

A major way AI supports sustainability is through its facilitation of Network-as-a-Service (NaaS) features. The report finds that 58 per cent of CIOs credit AI with enabling on-demand network capabilities.

NaaS plays a crucial role in carbon reduction by allowing organisations to use only the bandwidth they need, minimising unnecessary power consumption. This model contrasts with traditional network infrastructure, which often results in excess capacity and wasted energy.

3. Strengthening security and supplier evaluation

Security enhancements driven by AI are another contributing factor to sustainability. Some 61 per cent of CIOs report that AI has facilitated investment in improved security infrastructure. While security improvements may not have an immediately apparent link to sustainability, optimised cybersecurity reduces disruptions that could lead to increased energy use.

AI also assists businesses in evaluating their suppliers, with 60 per cent of CIOs leveraging insights to reassess vendor partnerships. This capability allows organisations to select environmentally conscious suppliers, reinforcing the broader push towards sustainability within the digital infrastructure.

4. Improving data quality for sustainability reporting

Accurate data collection and reporting are crucial for tracking sustainability efforts, and AI is playing a pivotal role in this domain.

According to the report, 59 per cent of CIOs state that AI has improved data quality for environmental impact assessments and governance reporting. This enhanced data accuracy enables organisations to measure their progress effectively, refine their sustainability strategies, and ensure compliance with regulatory standards.

Moreover, improved reporting is instrumental in addressing Scope 3 emissions, which cover indirect emissions associated with supply chains and business operations.

Also Read: 1337 Ventures backs Arus Oil to drive Malaysia’s waste-to-energy revolution

Addressing AI’s own environmental impact

While AI is a valuable tool for advancing sustainability goals, its energy-intensive nature presents challenges. The report acknowledges that the rapid adoption is contributing to increased carbon emissions, underscoring the need for organisations to adopt sustainable practices.

As AI models become more complex and require greater computational power, companies must balance the benefits of efficiency with the environmental costs of maintaining large-scale AI operations.

Recognising the environmental implications of AI, network providers are offering guidance to CIOs on minimising related carbon emissions. The report highlights that 22 per cent of CIOs have received advice from their network providers regarding AI’s environmental impact, while 21 per cent are actively seeking such insights.

This collaboration between IT decision-makers and service providers is crucial in developing more energy-efficient AI solutions and aligning digital infrastructure with sustainability objectives.

AI is increasingly influencing corporate sustainability strategies, enabling more efficient resource management, enhancing data quality, and facilitating environmentally conscious decision-making. However, the disparity in adoption across different regions and industries suggests that its role in sustainability will continue to evolve.

As businesses seek to harness AI for sustainability gains, they must also address their growing energy demands and environmental footprint. By adopting strategic implementations and collaborating with network providers, organisations can maximise its potential while mitigating its associated challenges, ultimately contributing to a more sustainable digital infrastructure landscape.

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As I sit down to unpack the whirlwind of events shaping global markets on March 5, 2025, it’s hard not to feel the weight of uncertainty pressing down on us all. The headlines are buzzing with escalating trade tensions, bold economic proposals, and a crypto landscape that’s both thrilling and divisive. Let’s dive into this market wrap and explore what’s driving these shifts, what the data tells us, and where I think this rollercoaster might take us next.

The big story dominating the financial world right now is the trade standoff sparked by US President Trump’s decision to slap 25 per cent tariffs on goods from Canada and Mexico, alongside an additional 10 per cent on China. True to his campaign rhetoric, Trump has followed through, and the fallout has been swift.

Canada and China didn’t waste a moment, hitting back with their own retaliatory tariffs, while Mexico’s president has promised to join the fray by Sunday. The result? Global equities took a beating, with the MSCI US index dropping 1.2 per cent, dragged down by a bruising 3.5 per cent plunge in financials. It’s a grim picture, and you can almost feel the collective sigh from Wall Street as fears of a full-blown trade war loom large.

But here’s where it gets interesting. After the US markets closed, Commerce Secretary Lutnick dropped a hint that talks with Canada and Mexico might yield a compromise. That’s a lifeline for markets desperate for some stability, though I’m skeptical about how quickly this can be resolved.

Tariffs aren’t just numbers—they’re bargaining chips in a high-stakes game, and unwinding them could take time. Still, the mere suggestion of a deal nudged US equity futures upward, hinting at a brighter open today. My take? This feels like a temporary breather rather than a resolution. Trade wars don’t end with a single press conference—they fester, and I’d wager we’re in for more volatility before clarity emerges.

Also Read: How is open-source collaboration empowering Asia’s fastest growing markets?

Over in the bond market, the reaction was equally telling. The benchmark 10-year Treasury yield climbed over 3 basis points to 4.21 per cent, reversing an earlier dip, while the 2-year yield slipped 3 basis points to 3.94 per cent. This widening gap—known as a steepening yield curve—screams uncertainty to me.

Investors seem to be betting on inflation from tariffs pushing up long-term yields, while the drop in short-term yields suggests some are seeking safety or anticipating a slowdown. It’s a classic push-and-pull, and I can’t help but think it reflects a market grappling with mixed signals.

Shifting gears to Europe, Germany’s conservatives and Social Democrats have unveiled a jaw-dropping plan: a 500 billion euro fund for infrastructure and a rewrite of borrowing rules to ramp up defense spending. It’s a bold move, and the markets loved it—the EUR/USD shot up to 1.0627 overnight. Other European currencies like the Swiss franc, British pound, Norwegian krone, and Swedish krona followed suit, flexing their muscles as the US Dollar Index stumbled 0.9 per cent to 105.49.

This feels like Europe seizing a moment to assert itself amid global chaos, and I’m impressed by the ambition. If Germany pulls this off, it could spark a ripple effect, boosting infrastructure and jobs while shoring up defenses—a win-win that might just give the eurozone an edge.

Meanwhile, commodities are painting a different picture. Brent crude slipped 0.8 per cent to below US$70 a barrel, the lowest since last October, thanks to OPEC+ signalling output hikes in April. That’s a supply glut waiting to happen, and with trade tensions clouding demand, I’m not surprised oil’s taking a hit.

Gold, on the other hand, rose 0.7 per cent, buoyed by a weaker dollar and its timeless appeal as a safe haven. It’s a tale of two commodities—one sinking under practical pressures, the other shining as a hedge against the unknown. I’d argue gold’s climb is a sign that, despite some optimism, fear still lingers in the market’s underbelly.

Across the Pacific, China’s National People’s Congress kicked off with a gutsy 5 per cent growth target for 2025, tariffs be damned. Investors are laser-focused on spending plans, especially around AI, which could be a game-changer for China’s tech sector.

Asian equity indices mostly rose in early trading, and with Trump set to address Congress today, all eyes are on what he’ll say about trade and beyond. My gut tells me China’s playing a long game here—pushing growth while quietly adapting to external pressures. That 5 per cent target might be ambitious, but if they lean into AI and innovation, it’s not out of reach.

Now, let’s talk crypto, because this is where things get wild. Vietnam’s Prime Minister Pham Minh Chinh has ordered a legal framework for digital assets, with a draft due this month. It’s a big deal—right now, cryptos like Bitcoin and Ethereum exist in a legal no-man’s-land there, forcing businesses to register in places like Singapore or the US.

A clear rulebook could unleash a wave of activity, and I’m excited to see Vietnam stepping up. Indonesia’s crypto scene is already on fire, with transactions soaring to 44.07 trillion rupiah (US$2.68 billion) in January 2025—a 104.31 per cent jump from last year. With 1,396 assets tradable as of February, it’s clear Southeast Asia is becoming a crypto hotspot.

Also Read: From crypto euphoria to economic unease: A world on edge in March 2025

Hong Kong’s not sitting idle either. On February 19, its Securities and Future Commission rolled out the ASPIRe Framework—five pillars and 12 initiatives to grow and secure its virtual asset industry. It’s a smart play to cement Hong Kong’s status as a financial innovation hub, and I’d bet it’ll draw in more players. But the real crypto drama is brewing in Washington.

Trump’s pushing for a strategic cryptocurrency reserve, originally pitched as a way to use seized assets like the US’s US$16.4 billion in Bitcoin and US$400 million in other tokens. The twist? He now wants XRP, SOL, and ADA included—tokens the US doesn’t even hold yet.

That’s sparked a firestorm, with critics crying foul over government meddling in markets and supporters cheering a bold embrace of crypto. Personally, I’m torn. It’s a visionary idea, but buying those tokens could spike prices and invite accusations of favoritism. The logistics alone are a nightmare—how do you stockpile volatile assets without distorting the market?

Stepping back, what strikes me most is the sheer breadth of these developments. Trade tensions are shaking equities and bonds, Europe’s flexing fiscal muscle, and Asia’s charging ahead with crypto and growth targets. The data backs this up: the MSCI US down 1.2 per cent, EUR/USD at 1.0627, Indonesia’s crypto boom, Brent at US$70—all pieces of a puzzle showing a world in transition.

My view? We’re at a tipping point. Trade wars could drag us down, but compromises and innovation—like Germany’s fund or Asia’s crypto push—offer hope. The US crypto reserve is a wild card; if executed poorly, it could backfire, but done right, it might signal a new era for digital assets.

I think markets will stay jittery until trade talks clarify—watch Canada and Mexico closely. Europe’s plans could stabilise things if they deliver, and Asia’s crypto momentum might just steal the spotlight. Trump’s speech today could set the tone, but I wouldn’t hold my breath for miracles. This is a marathon, not a sprint, and as a journalist digging into the facts, I’d say buckle up—we’re in for a ride that’s as unpredictable as it is fascinating.

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The work landscape in Southeast Asia has shifted dramatically since the pandemic began, and I have witnessed this transformation firsthand. Remote and hybrid working models have become the norm, and companies are now navigating the tricky balance between in-office presence and flexible work arrangements.

As we continue to adapt, I believe that employee well-being has become a crucial focus. Prioritising both mental and physical health isn’t just the right thing to do; it’s also a strategic move that boosts productivity, retention, and overall performance.

I recently came across research from Milieu Insight that sheds light on the concerning issue of employee burnout in Southeast Asia. Their survey of 3,000 employees across Singapore, Indonesia, and the Philippines revealed that 50 per cent experience burnout at least a few times a month, with 41 per cent struggling to disconnect from work.

The COVID-19 pandemic has exacerbated the mental health crisis globally, with prevalence rates particularly high in the region—70.71 per cent in the Philippines and 66.84 per cent in Singapore. These alarming statistics highlight the urgent need for companies to implement robust mental health support systems and foster sustainable work environments to effectively tackle this growing concern.

Employee well-being drives business success

Amid these challenges, many businesses have begun to recognise the tangible benefits of investing in employee well-being. Companies that prioritise mental health and work-life balance are reporting higher productivity, improved employee engagement, and better retention rates. This is also evident in companies offering hybrid work days and providing well-being tools and tips to their staff.

According to the latest Wellbeing Diagnostic Survey by WTW, companies in Singapore with effective well-being programs are twice as likely to experience better financial performance and human capital outcomes, including enhanced productivity and lower turnover rates.

Also Read: Our workplaces have changed a lot recently: Now here is the problem

To help organisations navigate this complex terrain, here are five practical strategies that can enhance employee satisfaction and retention:

Embrace work-life flexibility

In our rapidly changing work environment, flexible work arrangements have become essential for employee satisfaction. This flexibility can include options like remote work, adjustable hours, or the opportunity to work from different locations for a set period. For example, some companies allow employees to work from various global locations for up to 60 days a year.

This level of flexibility enables individuals to manage their personal and professional responsibilities more effectively. Additionally, offering benefits like extra leave days or community service leave can further support a healthier work-life balance.

Support family needs

Family is a cornerstone of our culture in Southeast Asia, and providing family-friendly benefits can significantly enhance employee loyalty and satisfaction. Comprehensive parental leave policies, such as 26 weeks of leave for both parents, demonstrate a company’s commitment to supporting employees during critical life stages.

This not only helps new parents manage their responsibilities but also fosters a sense of appreciation and loyalty. By extending support beyond the workplace, companies can build stronger connections with their employees, ultimately leading to higher retention rates.

Prioritise open communication

Effective communication is fundamental to understanding and addressing employee needs. Regularly engaging in open dialogues helps companies stay attuned to their employees’ concerns and preferences. Implementing feedback mechanisms, such as surveys or suggestion boxes, allows team members to voice their opinions and contribute to shaping workplace policies.

This approach not only shows that the company values employee input but also helps in crafting policies that resonate with their needs. For example, in the wake of a merger or organisational change, prioritising communication can ease transitions and reinforce a supportive work culture.

Also Read: Optimising workplace design for employee engagement and organisational success

Offer competitive benefits

Setting a high standard for employee benefits can distinguish your company as an employer of choice. In a competitive job market, offering exceptional benefits such as extended parental leave, flexible work options, and comprehensive health and wellness programs can attract top talent.

By providing benefits that exceed industry norms, companies can enhance their reputation and retain high-performing employees. Competitive benefits improve employee satisfaction and contribute to overall business success by creating a positive work environment.

Link employee happiness to customer satisfaction

Employees who feel supported are more likely to provide exceptional service. Many companies have observed a direct correlation between improved employee experiences and higher Customer Effort Scores (CES), a metric developed by Gartner to measure how easily customers can interact with a company and resolve their issues. Investing in employee satisfaction not only boosts internal morale but also enhances customer interactions, highlighting the far-reaching benefits of a supportive work environment.

Ultimately, the success of any organisation in Southeast Asia relies on its ability to effectively support and engage its employees. By implementing strategies that prioritise work-life balance, family support, open communication, competitive benefits, and linking employee satisfaction to customer outcomes, companies can cultivate a more resilient and productive workforce. Investing in employee well-being is essential for achieving long-term business success and maintaining a motivated, loyal team in today’s competitive market.

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This article was first published on November 12, 2024

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Generative AI is reshaping the way we work and live, providing powerful tools that boost productivity, inspire creativity, and enhance learning. From simplifying communications to supporting creative projects, generative AI has opened new possibilities and unique benefits to our everyday lives.

With a value of US$40 billion in 2023, the generative AI market is projected by Bloomberg Intelligence to grow to US$1.3 trillion by 2032, driven by a compound annual growth rate (CAGR) of 42 per cent.

Let’s dive into how it differs from traditional AI and how we can harness the power of generative AI.

Understanding the difference: Generative AI vs traditional AI

Traditional AI: Task-specific intelligence

Traditional AI is programmed to perform specific tasks with precision through analysing data and patterns, to make decisions within a predefined set of rules. Operating within a fixed boundary does not generate anything new. An example is when you play chess against a computer, traditional AI predicts your moves and strategises based on pre-programmed rules and past data. Even though it follows the same chess rules as humans, it cannot invent new rules or play styles.

Traditional AI is task-oriented and focuses on pattern recognition rather than pattern creation. Its strength lies in its ability to provide reliable, data-driven insights within a focused scope, making it an invaluable tool for tasks like predicting customer preferences and offering personalised recommendations.

Other examples of traditional AI include voice assistants like Siri or Alexa, recommendation engines on Netflix or Amazon, and search algorithms used by Google. These systems are designed to process and interpret patterns to complete specific tasks such as setting reminders, suggesting content, or retrieving relevant information.

Generative AI: Creativity in action

Generative AI represents the next evolution of artificial intelligence, shifting from task completion to content creation. Unlike traditional AI, generative AI learns from data to create entirely new content, be it text, images, music, or complex strategies. Instead of merely following the rules, it can invent new ways to achieve results based on learned patterns. Generative AI excels in fields requiring creativity, such as content generation, design, and innovation, opening possibilities for personalised media, virtual assistants, and AI-driven product design.

Also Read: Rise of generative AI in search: Exploring opportunities for APAC brands

Imagine an AI that not only plays chess but also creates new strategies and variations of the game. generative AI models, such as GPT-4 by OpenAI, DALL-E for images, and Midjourney for AI-driven art, showcase this capability by generating original stories, artwork, or designs based on a prompt or dataset. Trained on vast datasets, these models allow the understanding of underlying structures to recreate those structures in new ways.

A brief history of generative AI

Generative AI began with the introduction of generative Adversarial Networks (GANs) in 2014. GANs brought generative AI into the spotlight, showcasing the capability to create realistic images and other media through learning patterns from extensive datasets. GANs operate using two neural networks—the generator and the discriminator—that work against each other to improve the quality of the generated content. This breakthrough allowed generative AI to go beyond basic data processing into media creation, paving the way for the development of tools capable of producing highly realistic visuals.

The next leap in generative AI came with transformer-based models, particularly OpenAI’s GPT (Generative Pre-trained Transformer) series launched in 2019, marking a milestone in language generation by producing coherent and human-like text. This sparked widespread interest in generative AI and established the technology as a viable tool for text-based content creation. Released in 2020, GPT-3, elevated this to new heights with its ability to generate text that was nearly indistinguishable from human writing. In 2022, ChatGPT was introduced to the masses, allowing users to interact with AI-powered chatbots capable of answering questions, providing insights, and assisting in various tasks.

Also Read: Rise of generative AI in search: Exploring opportunities for APAC brands

Since then, generative AI has been evolving at a rapid pace, with the launch of numerous large language model (LLM) developments. Models like DALL-E for image generation, and Midjourney for digital art have made generative AI tools accessible to a wide range of users across both work and play.

Embracing the power of generative AI responsibly

From transforming creativity to enhancing productivity, generative AI offers remarkable tools that allow individuals and businesses to push boundaries and explore new avenues.

Traditional AI continues to be a cornerstone in many domains, playing a vital role in shaping our world. By understanding the distinction between both technologies, we can better appreciate each unique capability and leverage them effectively.

As with any powerful technology, responsible usage is crucial. Integrating generative AI requires a consideration of its ethical implications such as privacy concerns. We should be mindful to use it as an aid to human creativity and decision-making rather than a substitute. By balancing innovation with responsible practices, we can maximise the potential of generative AI to enrich our lives and work.

As generative AI continues to evolve, so too will the possibilities it offers. Embracing these advancements with curiosity, caution, and creativity will be key to making the most of this transformative technology. The future of AI is bright. With the right approach and mindset, we can navigate it effectively in ways that amplify human ingenuity, bring value to our lives, and open new opportunities that were once beyond imagination.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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This article was first published on November 11, 2024

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A significant step towards achieving environmental and economic sustainability is Pakistan’s recent decision to implement a carbon market policy. The new Carbon Market Policy Guidelines make it possible for startups and small-to-medium businesses (SMEs) to actively engage in carbon trading and green investments, although climate action has historically been portrayed as a government and corporate-level endeavour.

The focus now is on how small businesses can use carbon markets to boost growth, draw in investment, and obtain a competitive advantage in a world economy that is changing quickly, rather than whether they should pursue sustainability.

Monetising carbon reduction

For years sustainability has been seen as a CSR activity that is optional rather than a factor in the economy, but today, it is seen from a different lens. Due to be providing financial incentives for reducing emissions, the carbon market allows businesses to make money off of their environmental initiatives.

Pakistan’s regulation permits companies to sell carbon credits to purchasers worldwide, by international carbon trading processes. As global markets increasingly require low-carbon supply chains, this offers startups and SMEs the chance to make sustainability a revenue-generating strategy.

Trading carbon has enormous economic possibilities. Businesses that cut emissions, whether by adopting clean technology, reducing waste, or improving energy efficiency, can produce carbon credits that can be sold to multinational firms wishing to offset their own emissions. This results in a new asset class for companies to trade in addition to helping the environment. There is an increasing need for high-quality carbon credits, particularly from developing countries like Pakistan, since many rich economies have stringent carbon rules.

This shift allows the small enterprises to establish themselves as climate leaders by acting as proactive contributors to the global carbon economy.

Understanding Pakistan’s carbon market framework

The new carbon market strategy offers a well-defined structure to help with this shift. Businesses are able to participate at various levels thanks to the establishment of both voluntary and compliance carbon markets. Through the voluntary carbon market, businesses can create and offer carbon credits that are based on reductions in emissions.

Pakistan’s national and corporate climate goals will be fulfilled in the meanwhile thanks to the compliance market, which is still in its infancy. For companies looking to trade abroad, Pakistan’s carbon credits must be internationally recognised, which is ensured by the policy’s alignment with Article 6 of the Paris Agreement. 

Also Read: How to scale voluntary carbon markets with DeFi and Web3

Startups and SMEs: Where do they fit in?

Many businesses today run with sustainable practices such using renewable energy, reducing waste, or changing energy-efficient manufacturing procedures. However, they may be aware of these initiatives which could qualify to create carbon credits

But startups in sustainable packaging, green energy, and clean technology, as well as in green technologies, have a unique advantage because of government support of vital sectors such as agriculture, waste management, energy, and forestry.

By striving for sustainability, Pakistan’s private sector is already showing how businesses may implement carbon reduction into their operations. TPL Corp spokesman highlighted their efforts: “Our work on the Mangrove Biodiversity Park, in collaboration with the Sindh Forest Department, is an example of how businesses can contribute to carbon sequestration while protecting coastal ecosystems.”

This lays a framework for more companies to participate in carbon reduction projects, acting as a model for future enterprises and SMEs hoping to join the market, the private sector will keep becoming more important in developing Pakistan’s carbon market.

Government’s role in green investment

The government also recognises the potential of carbon markets in driving green investment. Aisha Moriani, Secretary, Ministry of Climate Change and Environmental Coordination, emphasised the importance of integrating businesses into this transition.

“Through this policy, we aim to accelerate clean technology deployment and attract investments in key sectors, including energy, agriculture, waste management, and forestry. Startups and SMEs have a crucial role to play in ensuring that carbon markets drive real, verifiable reductions while generating economic and social co-benefits,” she stated. 

Challenges

Despite the opportunities, startups and SMEs face significant challenges entering Pakistan’s carbon market. The high initial investment required for emission reduction projects and certification is a significant barrier, as smaller businesses lack the financial resources of larger corporations. Government incentives, grants, and partnerships, such as Pakistan’s Climate Change Fund, could help to reduce these barriers.

Awareness and education gaps further limit participation, as many businesses are unfamiliar with carbon trading regulations and processes. The Ministry of Climate Change and Environmental Coordination must implement training programs to provide SMEs with the necessary knowledge and tools.

Also Read: 5 smart ways to decarbonise supply chains and logistics with AI

Furthermore, complicated regulatory procedures remain a challenge. Prior to verification, businesses must go through several approval stages, including obtaining a Project Idea Note (PIN), Letter of Intent (LOI), and Project Design Document (PDD). Streamlining these processes could encourage more small and medium-sized enterprises to participate, making carbon trading more accessible to those outside of large corporations.

Opportunities

Since many governments tax high-carbon imports, carbon market participation might affect Pakistani enterprises moving abroad. Exporters risk trade restrictions without carbon reduction initiatives. Early adoption helps SMEs meet global sustainability criteria and attract foreign buyers.

With the help of grants and funding from USAID, the World Bank, and UN Environment Program, carbon-related investment opportunities are rising. Successful policy modification and implementation require financial incentives, training, and efficient processes. Thee corporate-startup partnerships could further speed carbon reduction, benefiting businesses and the environment.

A transformational opportunity for SMEs

Ultimately, Pakistan’s involvement in the world carbon market offers an opportunity for economic growth as well as an environmental one. Businesses, including sustainability into their strategies will have a big advantage as the world moves to low-carbon economies. Startups and SMEs who see the promise of carbon markets now will be more suited to receive funding, draw worldwide customers, and create strong business models that will survive in a future where sustainability is a need rather than a choice.

It may completely rethink how companies develop and compete in a climate-friendly world if properly utilised.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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