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Market wrap: Inflation surprises, geopolitical shifts, and crypto’s resilience amid uncertainty

The global financial markets have been a whirlwind of volatility this week, driven by a hotter-than-expected US inflation report for January, shifting expectations for Federal Reserve policy, and unexpected geopolitical developments. As a journalist with a front-row seat to these unfolding events, I find myself reflecting on the broader implications for investors, policymakers, and the global economy.

The US core Consumer Price Index (CPI) for January came in at 3.3 per cent year-over-year, surpassing forecasts of 3.1 per cent and inching up from the prior reading of 3.2 per cent. This stubborn inflationary pressure has sent ripples through bond markets, equities, and even the nascent crypto space, while President Donald Trump’s surprising move to negotiate an end to the Russia-Ukraine war adds another layer of complexity.

In this article, I’ll unpack these developments, explore their interconnected impacts, and offer my perspective on where we might be headed next.

Let’s start with the inflation data, which has dominated headlines and reshaped market sentiment. The January core CPI print of 3.3 per cent was a stark reminder that inflation, despite the Federal Reserve’s aggressive efforts, remains a persistent challenge. Economists and markets had anticipated a slight cooling to 3.1 per cent, but the unexpected uptick—driven in part by soaring egg prices (up 15.2 per cent in a month), rising rents, and higher gas and food costs—has forced a recalibration.

Posts on X captured the immediate reaction, with many users noting the surprise and speculating on the Federal Reserve’s next moves. One post highlighted that core CPI, excluding volatile food and energy prices, has now remained above 3 per cent for 45 consecutive months, underscoring the stickiness of underlying inflation. This data, confirmed by reports from Reuters and other outlets, has significant implications for monetary policy.

Federal Reserve Chair Jerome Powell, in his second Congressional testimony this week, reiterated the Fed’s commitment to taming inflation but acknowledged that “more work” is needed. His words, while measured, did little to soothe markets, as traders pushed back expectations for the next rate cut from September to December. This shift, reflected in futures markets, signals a growing consensus that the Fed will maintain higher interest rates for longer, a scenario that could weigh on economic growth and risk assets.

The bond market’s reaction was swift and decisive. US Treasuries tumbled across the curve, with the 10-year yield rising 8.6 basis points to 4.621 per cent and the 2-year yield climbing 7.2 basis points to 4.355 per cent. The widening of the 2-year and 10-year yield spread by 2.2 basis points to 27.4 basis points suggests that investors are pricing in a more hawkish Fed stance in the near term, with longer-term yields reflecting concerns about sustained inflation. For bond investors, this is a challenging environment. Higher yields, while attractive for new buyers, mean mark-to-market losses for those holding existing Treasuries.

Also Read: The future of semiconductor manufacturing is regional: Global TechSolutions CEO

From my perspective, this dynamic underscores the delicate balancing act the Fed faces: tightening too aggressively risks tipping the economy into recession, but easing prematurely could allow inflation to spiral further. Powell’s testimony, while reaffirming the Fed’s resolve, left open questions about the pace and magnitude of future rate hikes, leaving markets in a state of heightened uncertainty.

Equities, predictably, felt the heat. US stocks initially fell sharply after the inflation data, with the MSCI US index ending the day down 0.3 per cent. The energy sector was the biggest underperformer, dropping 2.8 per cent, likely due to a combination of profit-taking and concerns about demand in a higher-rate environment.

However, tech buyers stepped in later in the session, helping to pare losses. This resilience in tech, despite rising yields, is noteworthy. It suggests that investors still see value in growth stocks, particularly in sectors like technology, which have been buoyed by strong earnings and innovation.

Yet, the broader market remains vulnerable. The S&P 500’s correlation with other risk assets, including cryptocurrencies, highlights the interconnectedness of today’s markets. Posts on X noted this linkage, with users pointing out that altcoins like Ethereum, XRP, and DOGE saw slight gains alongside the S&P 500, underscoring crypto’s sensitivity to equity market movements. For investors, this correlation is a double-edged sword: it amplifies gains during bullish periods but exacerbates losses when sentiment turns sour.

Speaking of cryptocurrencies, the crypto market has shown surprising resilience amid this week’s turbulence. Bitcoin and other major altcoins posted modest gains on Wednesday, a recovery that coincided with President Trump’s unexpected announcement of phone calls with Russian President Vladimir Putin and Ukrainian President Volodymyr Zelenskyy to negotiate an end to the Russia-Ukraine war.

This development, reported by Bloomberg, marks a shift from previous US policy and has eased concerns about disruptions to Russian crude supplies. Brent crude, which fell 2.3 per cent to US$75.18 per barrel after US crude inventories rose, reflects this easing of geopolitical risk. For the crypto market, Trump’s move is a potential tailwind. Bitcoin, often seen as a hedge against geopolitical uncertainty, benefited from the news, with prices ticking higher. Ethereum, XRP, and DOGE followed suit, though gains were modest.

From my perspective, this recovery is encouraging, but it’s tempered by the broader macro environment. The stronger-than-expected US inflation data earlier in the week had initially pressured crypto prices, as higher rates typically weigh on speculative assets. Yet, the crypto market’s ability to rebound suggests that investor appetite for digital assets remains strong, particularly in light of institutional adoption.

On that note, Goldman Sachs’ latest filing with the Securities and Exchange Commission, published on February 12, 2025, caught my attention. The investment bank reported holding US$2.05 billion in Bitcoin and Ethereum ETFs as of the end of 2024, a significant increase from earlier quarters.

This move, detailed in reports from Cointelegraph and Decrypt, reflects a broader trend of institutional interest in cryptocurrencies. Goldman Sachs’ investments, split between BlackRock’s iShares Bitcoin Trust, Fidelity’s Wise Origin Bitcoin Fund, and Ethereum-focused ETFs, signal a growing acceptance of digital assets on Wall Street.

However, it’s worth noting that Goldman Sachs has historically been critical of cryptocurrencies, with executives like Sharmin Mossavar-Rahmani comparing the recent crypto enthusiasm to the tulip mania of the 1600s. This dichotomy—between the bank’s public skepticism and its substantial investments—raises questions. Is Goldman Sachs hedging its bets, or is it simply responding to client demand?

From my perspective, this tension highlights the evolving nature of the crypto market. Institutional adoption, fueled by a more favorable regulatory environment under the Trump administration, is driving growth, but skepticism persists. For retail investors, Goldman Sachs’ involvement is a double-edged sword: it validates the asset class but also introduces new risks, as institutional flows can amplify volatility.

Also Read: The Trump effect: Steel tariffs, Bitcoin surge, and the future of crypto in Japan and beyond

Shifting focus to Asia, the latest economic data from India adds another layer of complexity to the global picture. Softer-than-expected industrial output and inflation figures have raised concerns that India, one of the world’s fastest-growing major economies, may be entering a softer growth patch.

Asian equity indices were mixed in early trading, reflecting uncertainty about the region’s trajectory. For investors, this is a reminder that global markets are interconnected, and weakness in one region can spill over into others.

From my perspective, India’s challenges underscore the uneven nature of the global recovery. While the US grapples with inflation, emerging markets like India face growth headwinds, creating a divergent policy landscape. For central banks, this divergence complicates coordination efforts, as rate hikes in the US could exacerbate capital outflows from emerging markets.

Looking ahead, the interplay between inflation, monetary policy, geopolitics, and risk assets will continue to shape markets. The US inflation data has dashed hopes for rate cuts in 2025, with traders now pricing in a more hawkish Fed stance. President Trump’s move to negotiate an end to the Russia-Ukraine war is a potential de-escalation, but its impact on energy markets and global risk sentiment remains uncertain. The crypto market, buoyed by institutional adoption and geopolitical developments, is showing resilience, but it’s not immune to macro pressures.

For investors, navigating this landscape requires a careful balance of caution and opportunism. From my perspective, the key takeaway is that uncertainty is the new normal. Inflation, while stubborn, is not insurmountable, but it will require sustained policy efforts. Geopolitical risks, while easing in some areas, remain a wildcard.

And cryptocurrencies, while volatile, are increasingly part of the mainstream financial system. As we move forward, staying informed, critically examining narratives, and remaining adaptable will be essential. The markets, as always, will test our resolve, but they also offer opportunities for those willing to navigate the complexity.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Join us on InstagramFacebookX, and LinkedIn to stay connected.

Image courtesy of the author.

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HD lands US$7.8M to grow HDmall, expand AI chatbot, enter Vietnam

HD, the Bangkok-headquartered company behind HDmall, a healthcare and surgery marketplace in Thailand and Indonesia, has secured US$7.8 million in equity funding.

The funding round included participation from US-based Merck Sharp & Dohme (MSD), SBI Ven Capital, M Venture Partners, FEBE Ventures, and Partech Partners.

Also Read: These former aCommerce execs are building an ‘Amazon’ for healthcare in Southeast Asia

This marks the first investment by MSD IDEA Studio Asia Pacific, an initiative by the MSD Global Health Innovation Fund (MGHIF) and MSD Asia Pacific regional team, invest in a Southeast Asian healthtech firm.

HD will use the money to develop HDmall further and invest in its artificial intelligence (AI) technology.

Since its inception, HD has secured US$18 million in total funding.

HD was co-founded in 2019 by Sheji Ho, Aditya Jamaludin, Raya Chantaramungkorn (all former top executives at Thailand’s leading e-commerce enabler aCommerce), and Frankie Shum (formerly with Ardent Capital). HD connects patients to hospitals, clinics, operating rooms and surgeons while offering healthcare financing solutions to increase access to affordable care and surgeries.

HDcare works with healthcare providers – many already on the HDmall platform – to increase the utilisation of hospitals’ and clinics’ operating room capacities.

HDmall lists over 30,000 stock-keeping units (SKUs) from over 2,500 healthcare providers and several pharmaceutical partners. It has 400,000 paying customers across Thailand and Indonesia and has an annual gross transaction volume of US$100 million.

The healthtech firm targets 5,000 healthcare providers and 600,000 patients by 2025.

Also Read: ‘Airbnb for surgeries’ HDmall gets FEBE Ventures backing to deepen market presence in SEA

The firm has developed an AI chatbot, Jib AI, which uses large language models and has been trained on anonymised healthcare data, transaction data and chat commerce data. Jib AI manages approximately 60 per cent of customer interactions and provides 24/7 responses. The company plans to expand Jib AI’s capabilities to include order and refund processing, assisted checkouts, scheduling, electronic health record checks and medical information retrieval. It will also implement virtual care with expert physicians. Jib AI also helps healthcare professionals handle initial patient triaging and care navigation.

The startup plans to expand into Vietnam and potentially Myanmar, citing the similarity of their healthcare systems. The company sees a market opportunity because of the high percentage of out-of-pocket payments in the region and the increased self-empowerment of users who are searching for health information online.

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SeaX Ventures: Deep tech investment contains high risks, but partnership is key to success

Dr. Kid Parchariyanon, Founder, SeaX Ventures

SeaX Ventures, a Thailand-based venture fund with US$100 million in assets, is making strides in fostering collaboration between deep tech startups and larger corporations or government bodies.

Founded by Dr. Kid Parchariyanon, the firm focuses on investing in early-stage companies with transformative technologies, with a dual mission: bringing Southeast Asian (SEA) investment and customers to US entrepreneurs while introducing Silicon Valley’s innovations to the SEA market.

One of SeaX Ventures’s latest investments is RyboDyn, a US-based biotech startup developing immunotherapies targeting the dark genome. The firm co-led a US$4 million pre-seed funding round for RyboDyn and is actively facilitating connections that can accelerate its growth in the region.

Dr. Parchariyanon highlights the importance of partnerships in scaling deep tech solutions effectively. “Partnerships are at the heart of what we do. With our network of over 500 corporations in SEA, we facilitate connections that go beyond introductions. These are hands-on partnerships designed to help startups scale while solving real business challenges.”

This collaborative approach extends across multiple sectors. For instance, SeaX Ventures works with climate tech startups to link them with corporations that can deploy their innovations at scale. Additionally, the firm helps startups navigate regulatory landscapes by working closely with government agencies to create supportive environments for emerging technologies.

Also Read: Market wrap: Inflation surprises, geopolitical shifts, and crypto’s resilience amid uncertainty

By leveraging its extensive network and industry expertise, SeaX Ventures continues to act as a conduit between deep tech startups and established players, facilitating growth and innovation across borders. As the demand for cutting-edge solutions in fields like biotech and climate tech increases, the firm remains committed to fostering high-impact partnerships that drive meaningful progress.

In this interview with e27, Dr Parchariyanon discusses significant trends in SEA’s deep tech sector and what the firm aims to do about them.

This is an edited excerpt of the conversation.

What are the most significant trends in deep tech that you believe will shape SEA’s future in the next five to 10 years?

SEA is at a unique crossroads where rapid economic growth meets an increasing need for transformative solutions. Over the next decade, we will see deep tech advancements in climate tech, biotech, AI, and blockchain having the most profound impact.

Climate tech, in particular, is becoming increasingly urgent. As the region faces challenges like rising sea levels and extreme weather, solutions that address energy efficiency, sustainable agriculture, and decarbonisation will play a critical role.

At the same time, advancements in AI and blockchain will reshape sectors like fintech and supply chains, while biotech has the potential to revolutionise healthcare access and outcomes.

Also Read: ‘The future of semiconductor manufacturing is regional’: Global TechSolutions CEO

Are there specific industries or verticals within deep tech that you see gaining more traction in the region? Why?

Climate tech is at the forefront of deep tech innovation in SEA. The region is responsible for around seven per cent of global carbon emissions and many countries have pledged to be net-zero by 2065, which is far too late.

There is an urgent need to find solutions that address energy security and sustainability, and areas like renewable energy, carbon capture, and waste management are already gaining momentum. At SeaX Ventures, we believe strongly about this, which is why we have invested in companies like Type One Energy and Hoxton Farms that are prioritising the planet’s future.

Governments and corporations are starting to prioritise green initiatives, but we need to act faster to mitigate the environmental impact and shape a sustainable future for the region. Addressing climate risks while also creating scalable solutions for long-term economic and environmental resilience is important.

What are some of the primary challenges deep tech startups face when scaling in SEA, and how can investors or ecosystem players address these issues?

A common challenge for early-stage deep tech companies is finding specialised talent and resources to scale since niche expertise and infrastructure are often required. Investors and other players can try to address this by fostering cross-border partnerships, providing startups with the mentorship they need, and helping them tap into global networks for talent and technology.

Beyond sourcing specialised talent and resources, gaining access to customers—especially larger corporates—is also a significant challenge. It takes time to find the right decision-makers within these organisations and build the trust needed to establish lasting relationships.

That is why what we do at SeaX Ventures makes a real difference. Through our exclusive partnership with RISE, an innovation consulting firm that serves over 500 organisations, including private, public, and state-owned enterprises, we are able to bridge critical gaps. By leveraging our strong regional connections, we help startups access the right support and networks they need to thrive.

Also Read: From 8x growth to Agentic AI: Omnichat’s APAC expansion and $10M Series A+ fundraising plans

For example, we invested in Band Protocol, and through our network, we helped them connect with key technology partners and industry stakeholders that helped accelerate their integration into broader markets. By facilitating these connections, we ensure startups gain the support they need to scale effectively.

What unique strengths or opportunities does SEA offer for deep tech innovation compared to other regions?

SEA has a massive, fast-growing market of over 680 million people who are eager to adopt new solutions, which creates great opportunities for startups to test and scale their innovations. Additionally, the region’s challenges, whether it is climate change, urbanisation, or healthcare access, are driving demand for transformative technologies.

Another strength is the entrepreneurial spirit here. SEA is full of ambitious founders who are passionate about solving problems and making a difference. Pair that with increasing government support for innovation and a growing pool of private capital, and you have a recipe for impactful deep tech breakthroughs.

How does SeaX Ventures evaluate the potential of early-stage deep tech startups, especially considering the higher risks and longer timelines often associated with these technologies?

We take a very intentional approach when evaluating which early-stage companies we will invest in. For us, it is about more than just the technology – we focus on the core problem the startup is solving and the team behind it. At SeaX Ventures, we look for world-class founders who are not only technically brilliant but also driven by a mission to disrupt entire industries and solve important problems.

Given the higher risks and longer timelines, we also focus on creating strong partnerships to support these startups.

Through our network of SEA corporations, we help these early-stage companies secure early market traction and have access to the resources they need to scale faster. For example, we invested in Qvin and helped them partner with BDMS group, one of the largest healthcare networks in Asia. This bridge-building approach helps mitigate some of the risks while creating long-term value.

How do you see venture capital’s role in driving the adoption and development of deep tech solutions, particularly in addressing critical regional challenges such as climate change, healthcare, and urbanisation?

Venture capital plays a crucial role in bridging the gap between innovation and impact. Deep tech solutions often require significant upfront investment, and venture capital firms provide the capital and strategic support to help founders navigate this journey.

Also Read: APAC’s surge in green tech is driving a global movement

At SeaX Ventures, we are especially focused on addressing challenges like climate change and much-needed healthcare breakthroughs. For example, we invest in deep tech climate startups that can help reduce carbon emissions – one of SeaX’s main goals is to reduce global carbon emissions by one per cent – or improve energy efficiency.

We then connect our portfolio companies with corporations that can adopt and scale their solutions. By fostering collaboration between startups, corporations, and even governments, we aim to drive meaningful change in the region and beyond.

What is your major plan for 2025?

In 2025, we are focused on doubling down on climate tech and other transformative areas like quantum, material science and AI. As we move through the year, we will focus heavily on investing in companies striving for carbon neutrality while also working toward our ambitious goals of reducing global carbon emissions by one per cent and driving one per cent of GDP growth for SEA through innovation.

We have already started the year off strong with our recent investment in the US-based biotech company RyboDyn, which I mentioned earlier. We are proud to back them as they expand their reach globally. With our connections in the pharmaceutical and healthcare industries, especially in SEA, we look forward to helping them explore new opportunities and make a real difference in healthcare worldwide.

We are always looking to expand our network of corporate partners and deepen our support for startups in our portfolio. At SeaX, our goal is simple: We bring SEA investment and customers to world-class entrepreneurs and, in return, bring breakthrough technologies to SEA to help facilitate growth in the region.

Image Credit: SeaX Ventures

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Unlocking growth: The importance of inbound marketing for SaaS businesses

Marketing is one of the biggest challenges that SaaS companies face. Whether you have an established SaaS business or a SaaS startup, you’d agree that SaaS marketing is an altogether different game.

SaaS businesses have a single software that they sell to their entire target market. Product limitation creates a lot of marketing-related challenges that businesses in other sectors (like retail) don’t face.

You have to maintain a high retention rate due to the subscription-based pricing model. This means you have to offer free trials to potential customers to encourage conversions. Marketing free software is easy, but converting free users to paid customers is an even bigger challenge. Limitations like these make SaaS marketing different and difficult.

Inbound marketing reduces these challenges significantly and helps you reach and connect with your ideal customers at the right time on the right channel.

Here’s a list of the major reasons why inbound marketing acts as oxygen for your SaaS company:

It’s sustainable

Inbound marketing is sustainable as it relies on content creation and publication. The content you publish on your blog (or other channels) continues to drive targeted traffic through search engines for years to come.

The life of a piece of content is potentially unlimited.

What this means is that inbound marketing doesn’t require regular investment that you do with outbound marketing.

The content you publish on your SaaS blog today will rank and drive traffic for years with minimal maintenance cost. You need to refresh and update content, maybe once a year, which doesn’t cost a lot.

Scalability is another added benefit. You need to increase publishing frequency for scaling making inbound marketing an ideal long-term marketing strategy.

It’s cost-effective

Inbound marketing is quite inexpensive in terms of customer acquisition cost (CAC) which plays a major role in SaaS growth.

Research shows that it costs US$14 less than traditional marketing to acquire a new customer through inbound marketing and it helps SaaS businesses save as much as 62 per cent in marketing when they use inbound (vs outbound) marketing.

Inbound marketing saves the cost in multiple ways:

  • It doesn’t require excessive use of landing pages (which are essential for online ads). It requires publishing informative content that ranks in search engines and drives organic traffic to blog posts without any use of landing pages.
  • The maintenance cost of content marketing is quite low compared to the maintenance cost of PPC ads. When you publish evergreen content on your blog, it doesn’t need regular updates which save
  • Content production can be managed easily in-house. This makes it quite cheap. For instance, you can ask sales, finance, customer support, and other teams to contribute one article per month for the company blog. This is something you can’t do with outbound marketing.

High customer lifetime value

SaaS businesses have to maintain a low CAC to improve customer lifetime value (CLV) which determines the profitability. A high CLV means you make more money per paid customer than the money spent on acquiring a customer.

You must have a higher CLV than CAC to maintain a positive and profitable SaaS business model. This is where inbound marketing plays a major role as it lets you acquire customers organically with minimal investment:

business model balance

It costs a lot to acquire a new customer through outbound marketing. Think of a search ad campaign on Google Ads to acquire leads for your SaaS business. The problem with outbound marketing is that it stops generating traffic and conversions as soon as you pause your campaign.

Also Read: 3 stages of marketing for your startup that can drive effective results

That’s not the case with inbound marketing.

Let’s say you spend $1,000 to publish a high quality article on your SaaS blog. It will stay there for years and will generate leads for your business without any recurring cost. This significantly lowers CAC over a period of time (not necessarily in the short run) and leads to a high CLV.

Build relationships

Building and nurturing relationships is the backbone of inbound marketing.

Your ideal customers find you through content. This improves brand awareness and brand recall. When your ideal customers find your SaaS brand for multiple search queries (and if they like your content), they will continue to engage with your blog.

If you are actively generating leads via your blog (which you should), you can nurture leads and convert them into customers.

The idea is to convert organic visitors into leads and then engage with them via email marketing and move them down the funnel where they finally become your customers.

Better conversion rate

Inbound marketing is a non-intrusive form of marketing. Your audience visits your blog and engages with the content when they want to. This is a reason inbound marketing has a better conversion rate than outbound marketing.

When you run a social ad on Meta, your ad appears to be intrusive. People who scroll their news feeds aren’t in a buying mode. However, someone who has entered a search query in Google is looking to solve a problem – and might be in a buying mode (in-market).

Also Read: How marketing will be enhanced through generative AI

The probability of converting an organic visitor into a customer is much higher than converting a paid visitor. Statistics show that inbound marketing increases conversion rate, on average, from six per cent to 12 per cent and it’s 10x more effective for lead conversion than outbound marketing channels.

This is true for the entire funnel – not just the top of the funnel.

While outbound marketing is more effective for the bottom of the funnel as it takes a significant number of interactions for a potential customer to convert, inbound marketing works across the funnel with equal efficacy.

Inbound marketing should work with other marketing channels

The best SaaS companies distribute their marketing budget between inbound and outbound marketing – and this is what you should do. Inbound marketing sets the stage for long-term sustainable and scalable growth while outbound marketing provides your SaaS business with instant, targeted traffic and leads.

Don’t let PPC consume your entire marketing budget as you will rely on it forever without any presence of owned media across different channels. Inbound marketing should be a part of your SaaS marketing strategy from day one.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Join us on InstagramFacebookX, and LinkedIn to stay connected.

Image credit: Canva Pro

This article was first published on October 29, 2024

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Generative AI and inclusive branding: Are we there yet?

It took two and a half years for Airbnb, ten months for Facebook, and 2.5 months, for Instagram to sweep a million users.

Then there was ChatGPT.

This chart shows the time it took for selected online services to reach one million users. Source: Statista

Launched in November 2022, this technology took just five days, propelling generative AI and AI in general to the forefront.

And then the recurring question of how AI will take away all our jobs reared its head, as is the case with almost all intriguing tech innovations that changes the game.

The no-brainer short answer to the above question is: No, Nope, Nein, Nyet.

AI (and for the context of this article, ChatGPT and other generative AIs) can augment human credentials by automating specific tasks and freeing up time for more complex and creative work.

AI and marketing

The language model offers powerful capabilities for generating human-like text. 

This is a piece of old news. 

Marketers and the technology teams supporting marketing have used AI for years. It is no secret that machine-learning algorithms govern Meta and Google advertising. 

Also Read: The rise of Social+ 2.0: How in-app communities and AI are reshaping the consumer tech landscape

Even Amazon has used artificial intelligence to design personalised experiences for some time now. 

In general, however, personalisation will continue to be an area where AI can provide actual value. E.g., it can assist significantly in deciding the type of messaging and content to put in front of users. 

However, for several reasons, marketers should think twice before using it to develop strategies for embracing diversity and representation in branding.

The risk of perpetuating biases and stereotypes

Although, OpenAI, the company behind the first GPT and its subsequent versions (we are on GPT-4, in case you have missed the memo), added guardrails to help ChatGPT evade challenging answers from users asking the chatbot to, for example, take a dig or say a slur or commit crimes.

One primary concern with using generative AI models such as ChatGPT for developing inclusive branding is that the language model is trained on large datasets of human language; it can reproduce patterns of discrimination and prejudice in our society.

Woke-washing and lack of authenticity

Practices (or collaterals, campaigns, content insinuating ) in business that provide the appearance of social consciousness without any substance are labelled as woke-washing. 

Such content fails to engage authentically with issues of diversity and representation. 

Because the language model generates texts based on statistical patterns in an existing language, it may not capture the nuances and subtleties of diverse perspectives and experiences.

This results in the risk of creating content that lacks genuineness and fails to resonate with diverse audiences. 

Complex and multifaceted ethical considerations

Different generative AI types exist, such as text-to-text or text-to-essay, text-to-art or text-to-image, text-to-audio, text-to-video, etc.

ChatGPT and it’s most recent version, GPT-4, is an extensive computational pattern-matching software and data modelling apparatus, which raises critical ethical considerations when used to develop inclusive branding. 

Also Read: ChatGPT becomes the helper or killer to all occupations in Vietnam

Such tools can generate large volumes of content quickly and cheaply to the extent that the algorithm may inadvertently disclose someone’s personal information.

There is a risk that marketers may prioritise efficiency over ethical considerations, such as the need to obtain consent from diverse communities and ensure that their perspectives are accurately represented. 

The caveat

AI is powerful. It will continue revolutionising the enterprise landscape, impacting all streams, from marketing to human resources. 

However, its effectiveness relies on human intelligence. 

As a marketer, the insights provided by AI are valuable if they are fuelled by data and understanding and used to evolve marketing plans, improve communications, and drive positive change for both customers and the business. 

And, although ChatGPT and its ilk (Smartwriter.ai, Phrasee, Jasper.ai) may be entering into an eternal category of functionality, getting leveraged for varied use cases, the OpenAI admits that ChatGPT-4 still struggles with bias; it could even deliver hate speech. 

Of course, the tech still gets things wrong, as people will always cheerfully point out. It is far from perfect and most likely be a perpetual work in progress. 

But then again, so are humans. 

This article was first published on March 27, 2023

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The art of public market storytelling: Keeping investors engaged through market cycles

Going public—whether through an Initial Public Offering (IPO) or an Initial Coin Offering (ICO)—is one of the biggest moments in a company’s journey. It’s the grand stage where startups move from being founder-driven to becoming publicly accountable to investors.

But with that transition comes a new challenge: managing public investor expectations. In industries like tech and Web3, where volatility is the norm and hype cycles can turn overnight, striking the right balance between transparency, strategy, and storytelling is critical.

The art of managing public market expectations

Public investors aren’t just buying shares or tokens—they’re buying into a vision. Unlike venture capitalists who invest with long-term horizons and deep due diligence, public investors operate in an environment where sentiment, speculation, and market cycles dictate valuations. Managing these expectations means ensuring investors understand both the opportunities and the risks while keeping them engaged beyond short-term price movements.

Take Southeast Asia’s tech IPOs, for example. When Indonesia’s GoTo, the merged entity of Gojek and Tokopedia, went public, it was hailed as a milestone for the region’s digital economy. But as macroeconomic conditions shifted, investor sentiment turned, leading to a stock slump.

What GoTo did well was pivoting to profitability messaging rather than chasing the usual “growth-at-all-costs” narrative. By focusing on clearer monetisation strategies and operational efficiencies, GoTo reassured public investors that it was a long-term bet rather than a speculative tech play. This strategy is a reminder that going public is not just about the listing event but about continuously steering the narrative thereafter.

In Web3, a similar example can be seen with projects like Polygon. Unlike many ICOs that relied on short-term hype, Polygon’s team focused on developer adoption and enterprise partnerships. This long-term commitment helped insulate the project from market volatility, ensuring that investors saw continuous progress even when token prices fluctuated. Managing expectations in Web3 requires more than whitepapers and roadmaps—it demands consistent delivery and clear communication about ecosystem growth.

Also Read: Why tomorrow’s data scientists need storytelling skills to succeed?

Strategies for managing public investor expectations

  • Set the right narrative before going public

Before launching an IPO or ICO, companies need to craft a clear and realistic narrative. Investors don’t just want to hear about total addressable market and projected revenue—they want to understand what differentiates a company from its competitors and how it plans to sustain momentum post-listing.

For IPOs, this means balancing growth ambitions with financial discipline. SEA Ltd., the parent company of Shopee and Garena, successfully went public in 2017 by emphasising its leadership in e-commerce and gaming while demonstrating a scalable business model. For Web3 projects, the key is proving real-world utility beyond speculation. Projects like Axie Infinity rode a play-to-earn hype wave but faced significant investor backlash when sustainability issues emerged. Companies need to show how their models work beyond token incentives.

  • Emphasise transparency without overpromising

One of the biggest pitfalls for public companies is overpromising on timelines or revenue targets. Investors love ambitious roadmaps, but failing to meet them can be catastrophic for stock or token prices.

A great example of managing this well is Grab. The Southeast Asian superapp, which went public via a SPAC merger, faced a rocky post-listing period. Instead of making grand promises, Grab adopted a strategy of incremental improvements—highlighting steady user growth, service expansion, and cost-cutting initiatives. This approach reassured investors that while profitability might take longer, the fundamentals remained strong.

Web3 projects, on the other hand, often struggle with overhyped promises. Terra’s collapse in 2022 was a stark example of what happens when expectations aren’t managed properly. The lesson? Founders need to be brutally honest about risks and continuously update the community on milestones, even if progress is slower than expected.

  • Build a strong public investor relations strategy

Investor relations (IR) isn’t just for traditional finance—it’s crucial for Web3 projects too. For IPOs, having a dedicated IR team to communicate with analysts and institutional investors ensures that expectations are properly managed.

In Web3, DAOs (Decentralised Autonomous Organisations) serve a similar function, though with mixed results. The best DAOs maintain transparent governance, frequent community updates, and clear decision-making processes. A strong example is Uniswap, which actively engages its community on governance proposals while maintaining open dialogue with stakeholders.

For traditional IPOs, SEA Ltd. maintained strong investor communications through earnings calls, market updates, and investor Q&As. This level of engagement helps stabilise investor confidence even during volatile market conditions.

Also Read: AI-powered visual storytelling is revolutionising marketing strategies

  • Think beyond stock price or token price

The biggest mistake companies make after going public is focusing too much on daily price movements. Public investors want to see long-term value creation, not just short-term spikes.

NVIDIA’s growth story is a prime example. The company didn’t chase short-term gains but instead focused on investing in AI, data centers, and gaming technologies. Over time, this strategy paid off, turning NVIDIA into a trillion-dollar company. Similarly, in Web3, Ethereum has weathered multiple market cycles by consistently upgrading its network and expanding its developer ecosystem. Projects that prioritise real-world adoption over price speculation tend to build stronger investor confidence.

Looking forward: Controlling the narrative

Managing public investors isn’t about suppressing volatility—it’s about owning the narrative. Whether it’s an IPO or an ICO, founders must communicate effectively, deliver on promises, and provide transparency while keeping an eye on long-term fundamentals.

For startups preparing for an IPO, the lesson is clear: set realistic expectations, focus on sustainable growth, and engage with investors proactively. For Web3 projects, the key is consistent execution, clear governance, and demonstrating value beyond token prices. Companies that master these elements don’t just survive the public markets—they thrive, building lasting credibility and investor trust in industries defined by change and volatility.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Join us on InstagramFacebookX, and LinkedIn to stay connected.

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Moch Akbar Azzihad M: Scaling industry influence and building a blockchain career

e27 has been nurturing a supportive ecosystem for entrepreneurs since its inception. Our Contributor Programme offers a platform for sharing unique insights.

As part of our ‘Contributor Spotlight’ series, we shine a spotlight on an outstanding contributor and dive into the vastness of their knowledge and expertise.

In this episode, we feature Moch Akbar Azzihad M, an entrepreneur focused on leveraging technology to create impactful solutions. As Founder and CEO of Converco, he develops blockchain-based solutions for secure, fast, and low-cost transactions, revolutionising the traditional financial industry. Committed to innovation, he focuses on building future-ready projects that empower communities and reshape industries.

Thoughts, goals, and journey

Moch’s journey in the finance and digital marketing industry began with a strong interest in blockchain and decentralised finance (DeFi), leading him to develop expertise in these areas by combining financial knowledge with digital marketing strategies to navigate the evolving landscape of Web3 and decentralised solutions.

This year, his focus is on expanding his work in blockchain projects and building strategic collaborations with global partners in the financial sector. As the industry evolves, he closely follows key trends such as AI-driven marketing, the increasing adoption of Web3 technologies, and innovations in DeFi. By staying at the forefront of these developments, he aims to contribute to the growth and transformation of digital finance.

The driving force

He joined our Contributor Programme two years ago and has since published 16 articles, becoming one of our most-read contributors with over 100,000 content views. His insights on emerging trends and in-depth analyses have consistently engaged our audience, making a significant impact within the community.

“I joined the Contributor Programme to share insights, connect with like-minded professionals, and contribute to industry discussions,” he said.

Also Read: Celebrating community-driven growth: Top 27 contributors of 2024

Advice for budding thought leaders

According to Moch, budding thought leaders should focus on clarity, consistency, and delivering value. He believes that presenting ideas in a clear and structured manner makes insights more accessible to readers. Consistency — whether in writing frequency or thematic focus — helps establish a strong personal brand.

Most importantly, content should always provide value, whether through unique perspectives, actionable insights, or deep analysis. He emphasises that engaging in industry conversations and sharing well-researched viewpoints not only builds credibility but also strengthens connections within the ecosystem, ultimately expanding one’s influence.

Juggling too many things?

For Moch, achieving work-life balance begins with effective prioritisation and time management. He highlights the need to set clear boundaries between work and personal life to maintain productivity and well-being. Scheduling dedicated downtime helps prevent burnout, while productivity tools streamline tasks and improve focus. By maintaining this balance, he believes professionals can sustain high performance while also making time for personal growth.

Staying in the loop

Moch stays informed by following industry leaders, reading reports, and engaging with professional communities. He believes networking and attending relevant events are essential for staying ahead in the rapidly evolving finance and blockchain sectors.

For those looking to deepen their understanding of blockchain, he recommends The Bitcoin Standard by Saifedean Ammous, which explores the economics of Bitcoin and its potential impact on global finance.

Take a look at his articles here for more information and perspectives on his expertise.

Are you ready to join a vibrant community of entrepreneurs and industry experts? Do you have insights, experiences, and knowledge to share?

Join the e27 Contributor Programme and become a valuable voice in our ecosystem.

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The shifting sands of global trade and the cryptocurrency surge

The latest developments in global finance have painted a picture of both cautious optimism and bold new ventures on 14 February 2025. As tensions simmer over trade policies, particularly with the US signalling potential reciprocal tariffs against nations like Japan and South Korea, the market’s response has been a nuanced blend of relief and strategic positioning.

Meanwhile, in the digital realm, Coinbase’s latest financial revelations signal a robust mainstream integration of cryptocurrencies, showcasing a significant pivot in investment landscapes.

The tentative global risk sentiment can largely be attributed to the recent news regarding US tariffs. President Trump’s directive to explore reciprocal tariffs has cast a long shadow over international trade relations. The market’s sigh of relief stems from the hope that these tariffs might not be as punitive as initially feared, mirroring the recent adjustments with Canada and Mexico. This development suggests a possible softening of trade war rhetoric, which could lead to more stable investor confidence in the short term.

Yet, the reaction in financial markets shows a clear dichotomy. On one hand, the MSCI US index rose by 1.1 per cent, with materials leading the charge with a 1.7 per cent gain, indicating sector-specific optimism. Conversely, US Treasury yields have seen a decline, with the 10-year yield dropping 9.2 basis points to 4.53 per cent, and the 2-year yield falling by 4.8 basis points to 4.31 per cent. This could be read as the market bracing for potentially slower growth or inflationary pressures easing off, influenced by expectations that the Federal Reserve’s favoured inflation gauge might show softer numbers than anticipated.

The US Dollar Index’s slight decline by 0.6 per cent also speaks to this complex sentiment, where the dollar’s role as a safe haven is being re-evaluated against the backdrop of trade policy uncertainty. Meanwhile, gold’s upward trajectory towards US$3,000 per ounce, with a 0.8 per cent increase, underscores the lingering search for security in traditional safe-haven assets amidst geopolitical and economic uncertainties.

In the oil markets, Brent crude held steady at US$75 per barrel, showing that despite the trade tensions, OPEC+’s supply management and US policy dynamics under the Trump administration continue to exert influence on oil prices, keeping investors’ eyes peeled for any policy shifts or supply changes that could disrupt this balance.

Also Read: How upcoming CPI data could influence fed policy and cryptocurrency prices

Turning our gaze to the equity markets, Asian equities presented a mixed bag in early trading sessions, indicative of regional variations in response to global trade news. US equity futures suggested a flat opening, perhaps reflecting a cautious approach by investors, waiting to see how these trade negotiations pan out.

Amid these traditional market movements, a more disruptive narrative is unfolding with GameStop’s exploration into alternative asset classes, particularly cryptocurrencies like Bitcoin. This move by GameStop, traditionally a retailer, into digital assets is not just a business pivot but a signal of broader acceptance and integration of cryptocurrencies into mainstream investment portfolios. The social media interaction between GameStop’s CEO Ryan Cohen and Michael Saylor of MicroStrategy underscores this shift, aligning with a trend where traditional companies are looking to diversify into digital currencies to tap into new revenue streams or hedge against inflation.

This brings us to the stellar performance of Coinbase, which has not only met but significantly exceeded Wall Street expectations in its fiscal fourth quarter. Coinbase’s revenue doubled to US$2.3 billion from the previous year, with adjusted earnings per share soaring to US$4.68 from US$1.04. The boom in cryptocurrency trading, fuelled by both institutional and consumer interest, seems to have been amplified by the political climate, particularly post-Trump’s election, which has often been seen as crypto-friendly.

The detailed breakdown of Coinbase’s revenue shows a stark increase in transaction revenue by 172 per cent, reflecting the heightened activity in cryptocurrency markets. The growth in subscription and services revenue by 15 per cent, alongside significant increases in stable coin, Blockchain Rewards, and custodial fee revenues, paints a picture of a maturing ecosystem where various facets of cryptocurrency operations are gaining traction.

This surge in Coinbase’s performance isn’t just about numbers; it’s a narrative of how cryptocurrencies are becoming less of a fringe movement and more of a central player in the financial world. The election of President Trump, perceived by many in the crypto community as favourable due to his deregulatory stance and interest in digital currencies, has likely contributed to this momentum.

Also Read: APAC’s surge in green tech is driving a global movement

The road ahead for both global trade and the cryptocurrency sector is fraught with challenges. For global trade, the effectiveness of ongoing negotiations will determine whether we see a de-escalation or a further escalation of trade barriers. For cryptocurrencies, regulatory clarity, market volatility, and the integration into traditional finance systems remain significant hurdles.

To conclude, the interplay between traditional finance and emerging technologies like blockchain and cryptocurrencies will likely define the next era of economic evolution. The cautious optimism in markets, coupled with bold moves into digital assets by companies like GameStop, and the undeniable success stories like Coinbase, suggest we are on the cusp of a new financial paradigm. Yet, the journey is as much about managing risks as it is about embracing new opportunities, a balance that will test the mettle of investors, policymakers, and innovators alike.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Join us on InstagramFacebookX, and LinkedIn to stay connected.

Image courtesy of the author.

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Ecosystem Roundup: Global AI investments surged 62% to US$110B in 2024 | DeepSeek – ASEAN’s AI disruption or distraction?

Dear reader,

The AI funding frenzy of 2024 tells a tale of two tech worlds. While venture capital for general technology ventures declined by 12%, AI startups witnessed a staggering 62% surge in investments, amassing US$110 billion. This divergence isn’t merely about numbers—it’s reshaping the entire startup landscape.

These figures warrant careful attention for Southeast Asia’s burgeoning tech ecosystem. As the US continues to dominate with 42% of global AI investments and China emerges as a formidable player with US$7.6 billion in funding, the region faces both opportunity and challenge. The emergence of cost-effective alternatives like DeepSeek suggests a democratisation of AI development, potentially levelling the playing field for Southeast Asian startups.

Yet, the most intriguing aspect isn’t just the quantum of funding but its distribution. From Databricks’ record US$10 billion raise to the modest yet growing share of open-source AI projects, we’re witnessing a maturing market that values both infrastructure and innovation.

For Southeast Asian founders and investors, the message is clear: AI isn’t just another tech trend—it’s becoming the backbone of future innovation. The question isn’t whether to join the AI race, but how to carve out a distinctive position in this rapidly evolving landscape.

Sainul,
Editor.

NEWS & VIEWS

AI investments surged 62% to US$110B in 2024 while overall funding dipped 12%
Last year, a full 42% (US$80.7B) of venture capital raised in the US went to AI startups, compared to just 25% (US$12.8B) in Europe and 18% across the rest of the world.

Klook secures US$100M in funding led by Vitruvian Partners
Through its expanded AI partnership with Google Cloud, the company plans to enhance customer experience, merchant operations, and internal productivity.

Atome taps BlackRock, InnoVen for expanded US$80M credit facility
Atome claims to have grown its revenue by 45% to US$280M and GMV by 35% to US$2.5B y-o-y and achieved full-year profitability | This will help to drive the growth of the company’s product suite, strategic partnerships and regional portfolio.

Finmo’s unified treasury platform attracts US$18.5M from global VCs
The investors include Quona Capital, PayPal Ventures, and Citi Ventures | Finmo empowers organisations to optimise their cash management, enhance liquidity, and mitigate financial risks—all within a single platform.

HD lands US$7.8M to grow HDmall, expand AI chatbot, enter Vietnam
The investors include MSD, SBI Ven Capital, M Venture Partners, FEBE Ventures, and Partech Partners | HD’s healthcare and surgery marketplace HDmall lists over 30,000 SKUs, has 400,000 paying customers and an annual gross transaction volume of US$100M.

Gobi invests in ArmourZero to bolster SME cybersecurity defences
The ArmourZero platform tackles issues such as high cyber threat incidence, inadequate threat containment, prohibitive costs, and limited access to integrated security systems.

OpenAI CEO Sam Altman calls Musk’s bid an attempt to ‘slow us down’
Altman said Musk’s xAI is trying to compete with OpenAI from a technological perspective | He quipped that Musk’s whole life is from a position of insecurity and he doesn’t think Musk is a happy person.

Elon Musk’s full offer letter to buy OpenAI reveals five key details
The unsolicited offer from Musk’s group comes with a specific expiration date: May 10, 2025 | Musk’s legal team says he will drop his bid to acquire OpenAI if the board commits to keeping it as a nonprofit.

Australia’s ADI invests US$8M in AC Ventures’s Climate and Sustainability Fund
The investments will be in sectors such as renewable energy, electric mobility, energy efficiency, waste management, the circular economy, and climate-smart agriculture.

Life Science Incubator expands in Singapore with new co-working lab
With the expansion, Life Science Incubator has tripled its laboratory space; it also plans to expand into the broader Asia Pacific region, with Australia as its next key market.

Agnition Ventures, Agrifood Futures launch Land x Launch to attract agritech startups to NZ
The Land x Launch programme allows startups to refine their business models for the New Zealand market and connect with farmers for real-world testing.

Coinbase eyes reentry to India
The US-based crypto exchange launched in April 2022 | Just three days later, the company had to suspend the service after India refused to acknowledge Coinbase’s operations.

FEATURES & INTERVIEWS

The DeepSeek debate: Opportunity or overhype for startups in ASEAN?
DeepSeek’s emergence marks a potential turning point for regional startups traditionally priced out of cutting-edge AI development.

‘The future of semiconductor manufacturing is regional’: Global TechSolutions CEO
Kenneth Lee discusses how Global TechSolutions leverages its regional network across Singapore, Malaysia, and Taiwan to overcome semiconductor industry challenges.

The 3 ways DeepSeek will impact industries and what business leaders can do about it
DeepSeek’s impact will unfold across three possible scenarios, depending on how AI infrastructure costs develop.

B Capital’s Yanda Erlich on the red flags he notices when investing in AI space
Erlich highlights B Capital’s strong foundation of entrepreneurs, operators, and investors as a key advantage.

Human-centric skills in the age of AI: How to never lose touch with humanity in the workplace
AI lacks the nuanced understanding and ethical reasoning that define human interactions. This is why human-centric skills remain relevant.

FROM THE ARCHIVES

Why robotics is just entering its prime phase
Looking at the positives, robotics shift human effort to focus on more creative and better remunerative jobs, pushing toward a knowledge economy.

How can AI help reduce downtime and improve lives of industrial workers
Sound-first predictive maintenance is helping reduce industrial workplace injuries across maritime, construction, manufacturing, oil, and gas industries.

Why industrial automation is the next big opportunity for startups
Industrial automation is predicted to become a US$250 billion market by 2035, thanks to the hunger for manufacturers to improve productivity.

How integrating blockchain technology can create resilient supply chains
Demand for faster delivery and high availability have resulted in a greater focus on consumer-facing experiences in supply chain management.

5 trends shaping the cross-border trade landscape
Here are the key trends and solutions that are expected to impact the future of cross-border trade and commerce.

Asia-led global supply chain needs to reinvent itself to address climate change
As omnichannel strategies become the default, supply chain officers need to work across the business to take a finance-led approach.

Enhancing cyber supply chain resilience: A vision for Singapore
As someone deeply entrenched in the cyber security domain, I believe that the human element is as critical as technological advancements.

Why it’s crucial to ease risk management in Singapore
By incorporating technology and advanced analytics, Singapore can improve its risk management practices and become more efficient and safe.

5 smart ways to decarbonise supply chains and logistics with AI
Embedding climate-conscious practices while building digital tools can reduce environmental impact and raise business efficiency.

Mastering LinkedIn: Strategies for building a compelling personal brand
Highlighting three key questions professionals face when building a personal brand on LinkedIn, focusing on unique stories, visibility, and perception.

How express delivery services can become a key differentiator for e-commerce businesses
MSMEs invest in infrastructure and services to support time-definite cross-border e-commerce delivery, amid rising e-commerce and supply chain capabilities.

THOUGHT LEADERSHIP

How eFishery lost control of its narrative
Discover the story of eFishery’s reputation crisis and the consequences of their lack of proactive engagement and transparency.

DeepSeek: The smart disruptor in the AI race
DeepSeek has sent a clear message: The AI race is far from over, and the winners will be those who innovate, not just those who spend.

APAC’s tech revolution: 8 trends shaping the future of global innovation
As global tech shifts east, APAC’s innovation hub is taking the lead in advancements across AI, robotics, and emerging technologies.

Market wrap: Inflation surprises, geopolitical shifts, and crypto’s resilience amid uncertainty
The US inflation data has dashed hopes for rate cuts in 2025, with traders now pricing in a more hawkish Fed stance.

APAC’s surge in green tech is driving a global movement
As APAC expands its green tech ecosystem, it is closing the gap with global clean energy leaders and strengthening its global position.

Why AI-driven influencer marketing is the future of B2C in 2025
AI and influencers work best together, with AI managing data and logistics while the brand’s team and influencers add creativity and a personal touch.

What is e-waste and why is it critical for Southeast Asia?
I felt the need to write this mini-series to explore e-waste management in SEA, with a strong focus on Singapore, Malaysia and Indonesia.

BR Tech: A next unicorn transforming the global industrial painting landscape
BR Tech is not merely selling cutting-edge simulators and robots; it is revolutionising the way SMEs approach painting and finishing.

Workplace safety getting a tech makeover with AI
AI-powered tools, like safety chatbots, integrate cutting-edge video analytics and IoT data, which comes with regulatory responsibilities.

The 10x ROI advantage: How AI can supercharge your business growth
The integration of AI technologies offers a practical pathway to achieving – and even surpassing – a 10x ROI.

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Gushcloud, Azure Capital launch fund to support digital creators

Gushcloud International, a global creator management and licensing company, has partnered with Singapore-based fund manager Azure Capital to launch the Azure-Gushcloud Entertainment Finance Fund, an investment initiative focused on digital content creators.

The fund is designed to support high-potential creators, helping them transition from influencers to sustainable businesses. This collaboration is a direct response to the evolving creator economy, in which creators are now becoming small and medium-sized businesses.

“Creators are now the backbone of the digital entertainment industry, and equipping them with the right resources will allow them to take control of their financial futures,” stated Terence Wong, founder of Azure Capital.

This collaboration allows Azure Capital to identify and invest in top-performing creators globally.

Also Read: Gushcloud’s winning formula: Navigating authenticity, innovation, and tech in influencer marketing

The fund offers early access accredited investors a fixed annual return of 12.5 per cent, paid quarterly, and aims to empower creators with strategic financial and active management support. The initiative will enable creators to diversify their income streams, build on their intellectual property, produce more content, and expand their global reach. This involves opportunities in content ownership, brand development and ownership, licensing, and digital commerce.

Analyst projections indicate the creator industry is expected to reach US$500 billion by 2030. Gushcloud’s data shows that 60 per cent of creator income currently comes from brand endorsements and sponsorships, 30 per cent from platforms, and 10 per cent from subscriptions and merchandising. The latter two streams are increasing quickly as platforms announce larger payouts to creators. According to a release, some Gushcloud creators already earn over US$1 million annually.

Christopher Cheng, Managing Director at Azure Capital, explained, “Since launching the Azure-Lyte Fund in 2019, we have successfully provided financial solutions to professionals across various industries with zero defaults. By understanding these creators’ past, present, and future incomes, we provide capital backed by their income to help them increase revenue streams and monetize more sustainably.

Gushcloud’s focus on female categories in skincare, beauty, wellness, and fashion has yielded healthy returns. Andrew Lim, CFO at Gushcloud International, noted that female audiences tend to be loyal to the creators they follow and often buy what they watch.

Gushcloud operates in 13 offices globally, including several across Southeast Asia, such as Singapore, Malaysia, Thailand, Indonesia, the Philippines, and Vietnam.

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