Partnerships and collaborations are essential for growth in every aspect of life and business, and they are vital in real estate sales management and development in Vietnam.

I have been involved in managing sales and marketing for various real estate projects in Vietnam, such as Mon Rosalia Villas, Green Pine Villas, Grand Bay Townhouse in Halong, Quang Ninh province, and the Minato Residence in Haiphong City, etc. I found it a really interesting and memorable experience in regard to the effectiveness of partnership and collaboration in the sales development of a real estate project.

I take the Mon Rosalia Villas project, for example. It is a high-end villa project located in the heart of Ha Long City, targeting affluent clients who desire a luxurious lifestyle. You may see it appears completely hard for a few individual sales agents or even agencies to sell luxurious properties to the targeted customers.

As a marketing and sales manager, I should have proposed and carried out an appropriate strategy for the project to hit the sales target within a limited time frame. I led my team to focus on partnership and collaboration with all agency or agent partners who want to join the sales program for the potential project. 

Aside from the close collaboration with the agency leaders, managers and sales partners, we needed to convince the sales agents in the targeted regions as well. To generate momentum and inspire the sales community, my team organised highly personalised events and advertising activities. These initiatives helped energise the salespeople, ignite their passion, and equip them with practical and natural sales techniques to reach target customers effectively.

This approach not only motivated the sales team to overcome challenges and achieve sales targets but also ensured they stayed committed to the project until the final units were sold. Consequently, target customers quickly understood and appreciated Mon Rosalia’s unique offerings.   

Steps to initiate the successful partnership and collaboration in real estate sales 

The journey of a thousand miles begins with one step. Also, in real estate, if you want to gain success in the sales development journey on the basis of partnership building, these proven steps can be taken. To start the process of building partnerships to enhance sales for a specific project, you need to fully understand every way the project is being open for sale and figure out the target market and customers. In this step, you can weave together all the information ready to initiate the right support, promptly design creative materials and solidify true collaborative partnerships with the sales force.

Also Read: Blockchain is revolutionising the real-estate market through fractional ownership

Secondly, sales plans and benefit programs should be prepared carefully to satisfy the expectations of the partners. The packages must be convincing to the real estate community, too, because it is a matter of fact that the sales force is very straightforward in regard to actual gains for themselves. Real values should lie in the benefit programs.

In the third step, you can actively check up on all the agencies and sales partners and also publicly share about your role in the very potential project. You should be very confident in the role so that the mood of our partners dedicated to your project will be boosted accordingly.

You can passionately contact and present the whole story to the partners so as to get them totally involved in the mission in the fourth step. Especially for sales agents, you can connect with them in communities where there are layers of support and engage them in separate benefit programs. Only when the sales agents feel the enthusiastic collaboration from you do they focus on selling your given real estate properties?

Finally, you get all the official partners onboard to play fruitful games and continuously support them all in a professional and transparent way. 

Generally speaking, these steps are the practical guide for you to start partnerships in real estate sales development. Meanwhile the results may also be affected by the challenges such as competitiveness among projects in the market where we must build and show our clear difference. The prestige, financeability and reputation of the project developer is also another challenge for the partnership and collaboration.

Approach to future effective partnership in real estate sales development

While the traditional property agencies are facing challenges of salary and office cost efficiency but also the optimal transactions that can produce the highest margin, new model businesses leveraging the technology and partnership with other partner agencies, agents, and even anyone from other sectors who wants to earn extra income from real estate have been strongly approached.

Supporting and engaging sales partners in potential property inventories through trading and communication platforms would be an optimal and cost-effective approach. It means building a strong sales force or large communities of sales agents through the provision of supportive functions and tools.

So, the convergence of collaborative partnerships and technology can help businesses optimise transactions and also facilitate the salespeople to win successful deals. This result is eventually appropriate for businesses and appeals to the sales agents at most. 

Knowing well how to build strong sales communities does not mean successful implementation without any capability of bringing in attractive property inventories, competitive commission shares, and especially your credibility and financial ability.

Also Read: The D&I advantage: How inclusion fuels growth in Vietnamese real estate

Now, we are in a world where we must provide state-of-the-art technological functionalities and utilities to strengthen our sales communities. Let’s imagine your Gen AI tool can help sales agents better consult and win deals with customers, then you can answer the question if the sales agents will partner with you.

Actually, with my experience of old-school property agency management, I am turning to develop my business with this approach by leveraging the power of community and technology to optimise real estate commerce. My startup is an ecosystem where one of the subsidies will be making the most of the collaborative partnership with larger sales agents or affiliates. I am confident that the business model will result in fruits in the long run.

Startups need cross-party collaborations

Cross-party collaboration is inevitable and essential for driving innovation and growth in real estate. Just in dealing an ordinary property transaction, we need a partner to go with to ensure a deal done; so in order to develop sales for large scale projects, we need a community of sales professionals as the matter of course.

The sales activities of every business are always vital. Good sales may come from the active networking approach and customer base building with clients and partners, so real estate startups should actively take advantage of cross-party collaboration in an attempt to create sales opportunities and direct sales. Cross-party collaboration also helps startups learn and experience actual operations and strategies from their peers to improve their own operations. 

Thus, I have pointed out the practical power of partnership and collaboration in real estate commerce development. With the actual steps of building partnership, if you are new to the real estate sales development, you can try my suggested ones, meanwhile experienced ones can selectively take appropriate ones to apply to real life.

It is apparent that partnership and collaboration are effective initiatives for any real estate agency, so you can take this strategy of enhancing partnership and collaboration in a separate new business or even add this approach to your current entrepreneur. I really believe in and take advantage of the power of partnership and collaboration in real estate sales development.

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This article was first published on July 23, 2024

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Success was once a solitary pursuit for me — a mountain to climb alone. I believed that the view from the top would validate my worth as I reached new heights in my career. Before my tenure as Chief Strategy Officer at Bitsmedia Pte Ltd, the company behind Muslim Pro, the world’s most popular Muslim app, my professional life was driven by aggressive targets and relentless competition.

Shifting perspectives through motherhood

Motherhood brought a profound shift in perspective. The relentless pursuit of professional milestones became less critical as I began to see success as a holistic concept encompassing both professional achievements and personal growth. I wanted to set an example for my daughters, showing them that women can simultaneously pursue their dreams and nurture their families. This realisation has driven me to foster a culture at Bitsmedia where personal and professional development is equally valued.

Mastering work-life balance

Balancing a demanding career and the needs of three children is a constant challenge, often accompanied by the infamous mom guilt. I remember a particular weekend when I faced a tough choice between attending an important networking session or my daughter’s recital. As much as I knew the networking session could benefit my career, I chose to attend the recital because being present for my children is a top priority. 

By being ruthless with my time and prioritising what truly matters, I’ve learned to manage these demands more effectively. This discipline has made me more efficient and reinforced my commitment to both my family and career. This approach has naturally flowed into my professional life, reshaping my leadership style to be more understanding and mindful. Gone are the days of blunt-force leadership. Now, I aim to build bridges instead of walls.

Creating an inclusive workplace in tech

At Bitsmedia, we have cultivated an environment where everyone, especially mothers, can thrive without sacrificing family for a career. Our flexible work arrangements and leave policies are designed to ensure that our employees feel valued and supported. These initiatives are not just about accommodating personal needs; they are integral to our strategy for fostering a more inclusive workplace.

Also Read: Invest in women, accelerate progress: Why gender equality matters now more than ever

These efforts have yielded significant results. For instance, women comprise almost half of our team, significantly ahead of the tech industry’s average of 29 per cent. This diversity has enriched our workplace culture and helped dispel the myth that working mothers are less productive. By empowering our team members to balance their personal and professional lives, we have created an environment where everyone can contribute effectively and feel appreciated.

Challenges and advocacy in the tech industry

Navigating the tech industry as a visible female minority (in a hijab, no less) in a leadership role presents unique challenges. There is often a need to prove myself twice as much. However, this has motivated me to push harder and speak louder. My personal experiences highlight the broader reality of the industry, which, despite progress, remains largely a boys’ club. Women in leadership are still battling the “diversity hire” label and often must be twice as good, if not more, to be heard.

Inspiring future female tech leaders

It is essential to challenge these norms and advocate for greater representation. I want my daughters and all young women to know they can chase their dreams without losing a piece of their hearts. Being a mom should not mean sacrificing your passions. Women can build empires and loving families, making choices based on their interests and aspirations, not societal expectations.

My journey at Bitsmedia is about more than just climbing the corporate ladder. It is about building an environment where having it all is not just a possibility but a reality for those who choose it. By sharing our experiences and strategies, we hope to inspire other leaders and organisations to foster inclusive and supportive environments that empower everyone to succeed.

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This article was first published on July 25, 2024

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Have you ever felt like you’re capable of more, but something holds you back?

This article explores key thought patterns that can transform you into a high performer. We’ll cover the growth mindset, locus of control, marginal gains, and the habit of ferocity. Ready to level up?

Key thought patterns for high performance

Growth mindset

A growth mindset, a concept introduced by psychologist Carol Dweck, is the belief that abilities and intelligence can be developed through dedication and hard work. This mindset is crucial for high performance because it fosters a love for learning and resilience essential for great accomplishments.

Implementing a growth mindset in daily life means viewing challenges as opportunities rather than obstacles. For example, if you face a tough task, instead of thinking, “I can’t do this,” try, “I can learn how to do this.” This shift in perspective opens the door to growth and improvement.

Here’s a simple exercise: next time you receive feedback, instead of feeling defensive, ask yourself, “What can I learn from this?” This question transforms feedback into a valuable learning tool, propelling you forward.

Locus of control: Be the captain of your ship

Locus of control is a psychological concept that refers to how strongly people believe they have control over the situations and experiences that affect their lives. Those with an internal locus of control believe they can influence their outcomes through their own actions. Conversely, those with an external locus of control believe their lives are controlled by external factors beyond their control.

To develop an internal locus of control, start by recognising the areas in your life where you feel powerless and ask yourself what actions you can take to regain control. Set realistic goals and create actionable plans to achieve them. Reflect on your successes and acknowledge the role your actions played in achieving them.

For instance, if you’re overwhelmed by work, break your tasks into manageable pieces and tackle them one at a time. Celebrate small victories along the way to reinforce your belief in your ability to effect change.

Marginal gains: The magic of one per cent improvements

Marginal gains refer to the philosophy of making small, incremental improvements in any process, which can lead to significant improvements when these small gains are added together. This concept was famously used by the British cycling team to achieve remarkable success.

Also Read: Why finding your co-founder is a lot like meeting your soulmate

Think about your daily habits. Small changes like waking up 10 minutes earlier, drinking an extra glass of water, or spending an additional five minutes on a task can compound over time and lead to significant improvements in performance.

Consider the story of James Clear, who describes how making tiny one per cent improvements each day can lead to exponential growth over time. By focusing on small, consistent changes, you can achieve significant results without feeling overwhelmed.

The habit of ferocity: Stack your motivations

The habit of ferocity involves stacking multiple sources of motivation to build relentless drive and energy toward your goals. It’s about combining passion, purpose, and persistence to create an unstoppable force.

To stack your motivational drivers, identify activities that excite and inspire you. Integrate these activities into your daily routine and align them with your long-term goals. Surround yourself with supportive people who share your ambitions and can provide encouragement and accountability.

Future-oriented thought patterns

Future-oriented thinking can significantly impact performance, either positively or negatively. Positive future-oriented thoughts can boost motivation and drive, while negative thoughts can lead to anxiety and decreased performance.

To manage negative future-oriented thoughts, practice mindfulness and focus on the present moment. Reframe negative scenarios by focusing on potential solutions instead of problems. Visualise positive outcomes regularly to train your mind to expect success.

Also Read: Autistic founders, advocates share their vision of a more inclusive workplace

For example, if you’re worried about an upcoming presentation, visualise yourself delivering it confidently and receiving positive feedback. This positive visualisation can reduce anxiety and improve your actual performance.

Practical steps to develop high-performance thought patterns

Actionable steps for each thought pattern

• Growth mindset: Start a growth mindset journal where you record daily lessons learned and areas of improvement. Reflect on how challenges have helped you grow.
• Locus of control: Identify one area of your life where you feel out of control. Create a plan to take actionable steps to regain control. Celebrate your efforts and successes.
• Marginal gains: List small, daily changes that can improve your performance. Implement one change per week and track your progress. Celebrate the cumulative impact of these small improvements.
• Habit of ferocity: Find a passion that aligns with your goals and integrate it into your daily routine. Surround yourself with supportive, like-minded individuals. Set clear, long-term goals and break them down into smaller, actionable steps.

Quick tips and deeper strategies

Set daily intentions, practice gratitude, and seek feedback regularly. Make a habit of reviewing your progress and adjusting your strategies as needed.

Engage in continuous learning through books, courses, and workshops. Develop a support network of mentors and peers. Set long-term goals and create detailed action plans to achieve them. Reflect regularly on your progress and adjust your approach as needed.

Change doesn’t happen overnight. Start with small, manageable steps. Celebrate your progress, no matter how minor it may seem. Consistency is key—keep pushing forward, and you’ll see significant improvements over time.

Embracing a high-performance mindset is about adopting the right thought patterns and consistently applying them in your life. By cultivating a growth mindset, taking control of your destiny, making incremental improvements, and stacking your motivations, you can unlock your full potential.

Start small, stay committed, and watch as you transform into a high performer.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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This article was first published on July 26, 2024

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Anything is possible if you believe so!

There have been a lot of conversations around manifestation. I learned very early in my life that your mindset can make a major difference in outcomes, and that applies to all aspects of life.

You can be contesting for a spelling bee as a student and remember all the things you cannot spell. You can be an entrepreneur setting up a business and continuing to focus on people who would never buy from you.

You can be anyone, doing anything and allowing the fear of failure to get the best of you. And then it does get to you, sometimes even keeping you from trying harder.

We have all been there, given up on opportunities or just knowing that it won’t work out. And it is easier said than done but really, changing that conversation with yourself can make so much difference, it’s crazy.

Believe that Anything is Possible!

When I was first venturing into the world of entrepreneurship and building a company, I just did not want to fail. It’s hard to explain how strongly I felt about it. During the early days of FuturByte, I trained my mind to believe that anything is possible and that I can make this work.

Of course, some days were bad. Starting a new company is never a smooth road, and that’s why giving up is easy. But because the only thought I allowed my mind to have was that success was possible, the hard days didn’t get harder.

Also Read: Rewriting the narrative about motherhood and career: Insights from a female tech leader

In the early days, setting up an office in Dubai was hard. Tons of legal requirements, checklists, and so much more. And then having a team in Pakistan as well — so I had to constantly travel, have endless meetings, ensure smooth collaboration between the teams, and whatnot.

Those were pre-COVID-19 times, so people weren’t as familiar and comfortable working with remote teams as they are now. I had to work on fostering trust between stakeholders, driving business growth, keeping profitability in mind, and the list goes on. I am certain I couldn’t have made it so far if I did not have this mindset.

Repeat with me: anything is possible!

It’s a philosophy that encourages us to dream big, work hard, and never give up. It’s the belief that with the right combo of effort, perseverance, and hard work, we can achieve anything we set our minds to.

What difference does it make?

All the difference in the world, trust me. This soon became my company’s tagline because I feel it leaves no room for giving up. I want my people to create endless possibilities for themselves. Whether we are trying to fix a bug, pitching to a new client, or building new software – we have to believe that we can do it.

This philosophy has helped us get through challenges and obstacles. On days when it feels a little too ambitious, we remind ourselves of the thought that anything is possible. Then the only conversation left is HOW?! Half the problem is already solved when you believe that a solution exists.

When you believe anything is possible, setbacks and failures become temporary hurdles, not roadblocks. You see them as opportunities to learn and grow, rather than reasons to give up. This resilience allows you to bounce back stronger and keep pushing towards your goals. And you are not limited by assumptions of what can or can’t be done, allowing for creative problem solving.

In the next few days, just try to remind yourself to focus on the possibilities, and repeat to yourself if you have that anything is possible!

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This article was first published on July 29, 2024

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The cryptocurrency landscape has once again proven its resilience and transformative potential, with a series of groundbreaking developments this week underscoring the sector’s meteoric rise. From record-breaking inflows into US spot Bitcoin ETFs to bold legislative promises from America’s newly appointed Crypto Czar, David Sacks, and the global expansion of crypto financial products, the stage is set for what could be a defining era for digital assets.

Add to this the staggering financial success of Tether, the stablecoin giant, and it becomes clear that 2025 is shaping up to be a pivotal year for the crypto ecosystem. As a journalist deeply immersed in the world of finance and technology, I believe we are witnessing the dawn of a crypto renaissance—a “golden age,” as Sacks aptly put it.

However, while the optimism is palpable, it is crucial to temper enthusiasm with a critical eye, ensuring that the promises of this new era are matched by responsible innovation and robust regulation.

Let’s begin with the headline-grabbing news from the US spot Bitcoin ETF market. In January 2025, these funds recorded an astonishing US$5.25 billion in net inflows, surpassing December’s already impressive totals. This surge is a testament to the growing institutional appetite for Bitcoin as a legitimate asset class, with industry heavyweights BlackRock and Fidelity leading the charge.

BlackRock’s iShares Bitcoin Trust (IBIT) alone accounted for a significant portion of these inflows, cementing its position as a dominant force in the ETF space. Fidelity’s FBTC also saw substantial gains, reflecting the trust investors place in these established financial institutions.

Analysts are bullish, predicting that 2025 could be another banner year for crypto ETFs, driven by a combination of favourable market conditions, regulatory clarity, and increasing mainstream adoption. The numbers speak for themselves: Bitcoin ETFs have become a cornerstone of institutional portfolios, with inflows signaling a shift from speculative trading to long-term investment strategies. This is a remarkable turnaround for an asset class that was once dismissed as a fringe phenomenon, and it underscores the maturation of the crypto market.

Yet, as impressive as these figures are, they must be viewed in context. The success of Bitcoin ETFs in the US is not merely a product of market dynamics but also a reflection of the broader regulatory and political shifts under the new administration. This brings us to the second major highlight of the week: the press conference in Washington, DC, led by Sacks, the newly appointed Crypto Czar.

Sacks, a former PayPal executive and a staunch advocate for digital assets, declared that crypto is on the cusp of a “golden age.” His vision, articulated alongside legislators, includes a comprehensive legislative agenda aimed at fostering innovation while ensuring consumer protection.

The first item on the docket? Stablecoin legislation. This is a critical move, as stablecoins have become the backbone of the crypto economy, facilitating everything from cross-border payments to decentralised finance (DeFi) applications. Sacks’ optimism is infectious, and his promise of a regulatory framework that balances innovation with oversight is music to the ears of crypto enthusiasts and investors alike.

However, I must caution against unbridled optimism. While Sacks’ rhetoric is inspiring, the road to stablecoin regulation is fraught with challenges. The complexity of aligning the interests of regulators, industry players, and consumers cannot be overstated. Stablecoins, while transformative, have also been a source of controversy, with concerns about transparency, reserve backing, and systemic risk looming large.

Also Read: Looking at the global market dynamics: Cryptocurrencies, regulatory challenges, and the potential for market abuse

The collapse of TerraUSD in 2022 serves as a stark reminder of the potential pitfalls. Sacks and his team will need to tread carefully, ensuring that their legislative efforts do not inadvertently stifle innovation or create unintended consequences.

Moreover, the political landscape remains volatile, and the success of these initiatives will depend on bipartisan cooperation—a tall order in today’s polarised environment. Nevertheless, if executed well, stablecoin legislation could indeed pave the way for a golden age, providing the clarity and confidence needed to unlock the full potential of digital assets.

On the global front, another significant development unfolded this week with the launch of the first Australian Bitcoin and Ethereum spot ETFs in Singapore by Monochrome Group. This move, conducted under the stringent regulations of the Monetary Authority of Singapore (MAS), highlights the growing international adoption of spot crypto ETFs.

Singapore, long regarded as a financial hub with a progressive stance on digital assets, is an ideal launchpad for such products, particularly for institutional investors seeking regulated exposure to Bitcoin and Ethereum. Monochrome’s initiative is a clear signal that the global appetite for crypto ETFs is not confined to the US but is a phenomenon with far-reaching implications.

The MAS’s regulatory framework, known for its balance of innovation and investor protection, sets a high standard that other jurisdictions would do well to emulate. This development also underscores the competitive dynamics of the global crypto market, as countries vie to attract institutional capital and establish themselves as leaders in the digital asset space.

Yet, as with any expansion, there are risks. The success of these ETFs will depend on their ability to navigate the complexities of cross-border regulation and market dynamics. Institutional investors, while increasingly open to crypto, remain cautious, and any misstep—be it regulatory uncertainty or operational challenges—could dampen enthusiasm.

Moreover, the global adoption of crypto ETFs must be accompanied by robust investor education efforts, as the volatility and complexity of digital assets are still poorly understood by many. Nonetheless, Monochrome’s move is a bold step forward, and it reinforces the notion that the crypto revolution is a global phenomenon, not a localised trend.

Also Read: Real world tokenisation fireside chat with Anndy Lian: Unpacking the landscape

Finally, we turn to Tether, the stablecoin issuer that reported a staggering net profit of over US$13 billion in 2024. This record-breaking financial performance, driven by strategic investments in Bitcoin and other assets, underscores the growing role of stablecoins in the global crypto ecosystem.

Tether’s success is a double-edged sword: on one hand, it demonstrates the immense potential of stablecoins as a bridge between traditional finance and the digital economy; on the other, it raises questions about transparency and systemic risk. Tether has long faced scrutiny over the composition of its reserves, and while the company has made strides in improving transparency, doubts linger.

The US$13 billion profit figure is a testament to Tether’s ability to capitalise on the crypto bull market, but it also highlights the need for greater regulatory oversight to ensure the stability of the broader financial system.

In my view, Tether’s success is emblematic of the broader crypto narrative: immense opportunity tempered by significant risk. Stablecoins are undeniably transformative, but their integration into the global financial system must be handled with care. The lessons of the past—whether it’s the collapse of FTX or the volatility of TerraUSD—must not be forgotten. As Tether continues to grow, it will serve as a litmus test for the industry’s ability to balance innovation with accountability.

In conclusion, the highlights of this week paint a picture of a crypto ecosystem on the cusp of a transformative era. The record inflows into US Bitcoin ETFs, Sacks’ bold vision for a crypto golden age, the global expansion of spot ETFs, and Tether’s financial triumph are all pieces of a larger puzzle. As a journalist, I am cautiously optimistic about the future of digital assets, but I remain vigilant about the challenges ahead.

The golden age of crypto is within reach, but it will require a delicate balance of innovation, regulation, and responsibility. If we get it right, the rewards could be monumental—not just for investors, but for the global economy as a whole. The next chapter of the crypto story is being written, and it promises to be one of the most exciting yet.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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