The Bobocabin facility
Indonesian capsule hotel and cabin operator Bobobox announced that achieved a remarkable 200 per cent ARR growth for Bobocabin Sukawana and positive EBITDA in 2024.
A key driver of Bobobox’s expansion has been its ability to forge partnerships across both public and private sectors. Most recently, Bobobox partnered with Bank Mandiri, one of Indonesia’s leading financial institutions, to explore fresh investment opportunities within the accommodation sector.
“Our partnership with Bank Mandiri is key to supporting Bobobox’s growth and opening new investment opportunities,” says Indra Gunawan, Co-Founder and CEO of Bobobox, in an email interview with e27. “Bank Mandiri connects us to a wide network of potential investors, strengthening our ability to secure necessary partnerships for expansion and innovation.”
Gunawan highlighted that this collaboration extends beyond financial support, offering valuable expertise to navigate the complexities of the hospitality and real estate markets. “Their support gives us a competitive edge, ensuring we make informed decisions and pursue opportunities with confidence.”
Also Read: Zero-Error Systems: Safeguarding space travel from satellite collisions and debris
In this interview, the CEO explains the company’s expansion plan in detail, complete with insights about travellers in Indonesia. The following is an edited excerpt of the conversation:
With 37 locations in your portfolio, including the five new properties, how has the response been from customers in these new destinations, and what insights have you gained from these expansions?
Our expansions over the past year have been met with positive feedback from customers. Bobocabin Sukawana, as the first location to feature our latest cabin design, has achieved remarkable results, further solidifying the appeal and success of our offerings.
Through this, we have observed a noticeable shift in the travel landscape. Guests are no longer just seeking destinations but are looking for unique, immersive experiences in nature. They seek meaningful activities that connect them with nature, local cuisines, and traditions and move beyond typical tourist attractions to find more authenticity.
Sustainable travel is also becoming increasingly popular due to growing environmental awareness. Guests are increasingly looking for eco-friendly accommodations and experiences that support local ecosystems and communities.
The performance at Sukawana highlights the strong product-market fit between our cabin design and evolving customer expectations. Guests have appreciated the seamless integration of modern amenities with a nature-based experience, where tech enhances comfort without compromising their connection to the surrounding environment.
This success creates a clear roadmap for us to scale the concept to other locations.
Also Read: How Radiant1 helps hotels optimise room rate pricing in real time, maximise revenue
Bobobox achieved a remarkable 200 per cent ARR growth for Bobocabin Sukawana and positive EBITDA in 2024. What were the key strategies or operational changes that contributed to this milestone?
It resulted from strategic initiatives and operational excellence rooted in our commitment to customer-centric innovation and sustainable growth. It culminates our efforts across product innovation, operational excellence, and customer engagement.
In product innovation, the introduction of Cabin 3.0, a new cabin design, helped us reach new market segments while strengthening our appeal to repeat customers. Additionally, our strategic expansion into high-demand locations contributed to a consistent flow of bookings.
To achieve operational efficiency and cost management, we optimised operations by strategically managing our CAPEX through partnerships with public and private sector entities via our Joint Venture (JV) collaboration. We also maintained strict budgetary control and leveraged technology to manage resources effectively. These measures enabled us to ensure growth that was both scalable and cost-efficient, contributing to a positive EBITDA.
Our customer-centric approach, focused on understanding our guests’ needs, helped us create exceptional experiences for them. By continuously improving our digital ecosystem, such as our mobile app, self-service kiosks, and smart IoT solutions, we improved both operational efficiency and customer satisfaction.
With plans to expand to 12 new locations by 2025, what criteria does Bobobox use to select key destinations such as Surabaya, Medan, Bali, and Mt. Bromo, and what challenges do you anticipate during this expansion?
We start by focusing on market potential. For example, Surabaya and Medan are growing urban centres with increasing demand for innovative accommodations, while Bali and Mt. Bromo attract nature and adventure tourism.
Also Read: Aiello banks US$5.8M to take its voice AI assistant for hotels beyond Taiwan
Accessibility and infrastructure are also key factors. We consider transport links, proximity to transit hubs, and nearby attractions to ensure our locations are appealing and convenient for travellers.
Destinations that promote sustainability, culture, and a connection to nature fit perfectly with Bobobox’s vision. Bali, with its eco-conscious travellers, and Mt. Bromo, with its breathtaking natural landscapes, are prime examples of locations that match our philosophy.
We understand that expansion comes with challenges. Developing new locations requires significant investments in construction, design, and technology. It is crucial to maintain high standards while managing costs. We must also adapt to changing travel trends influenced by the global economy, as economic uncertainty can affect traveller behaviour.
Despite these challenges, our experience, strong operations, and dedication to exceptional guest experiences give us the confidence to drive expansion and establish new standards in every location.
What emerging hospitality trends do you see shaping the industry, and how is Bobobox adapting to these trends to stay ahead of the competition?
As travellers increasingly seek affordable, high-quality accommodations, Bobobox’s capsule hotels meet this demand by optimising space efficiency while maintaining comfort and privacy. This balance allows us to provide an exceptional experience for budget-conscious travellers.
Also Read: Future-proofing hotels to stay ahead of the curve
The rise of tech-savvy travellers has also transformed the hospitality landscape, with guests expecting seamless digital experiences. Bobobox embraces this change by integrating smart tech such as automated check-ins, smart lighting, and keyless access. These innovations enhance convenience and ensure a smooth stay, from booking to checkout.
The growing trend of business and leisure travel, especially among remote workers, has created a need for accommodations supporting work and relaxation. Our capsule hotels cater to this demand by offering comfortable workspaces, reliable high-speed Wi-Fi, and a quiet environment that allows guests to stay productive while enjoying downtime.
Sustainability is a key priority for modern travellers, particularly younger generations who value eco-friendly options.
With the hospitality sector increasingly focused on sustainability, what steps is Bobobox taking to incorporate eco-friendly practices into its operations and designs while maintaining affordability and quality?
We approach sustainability from the design process by eliminating plastic key cards, which are common in the hospitality industry, and replacing them with QR codes in the Bobobox app. This change reduces plastic waste, cuts operational costs, and enhances the guest experience.
We continuously iterate our products, focusing on sourcing and design to improve sustainability. Each iteration prioritises sustainability, waste reduction, and accessibility for people with disabilities. Last year, we removed all deforestation-related products from our material sources.
This year, we will launch the 4th iteration of our Bobocabin product (Bobocabin V3.1), which will be the first cabin made from recycled materials. In this version, we have eliminated all virgin plastic and wood, with almost 85 per cent of the materials crafted from recycled waste.
—
Image Credit: Bobobox
The post With Bank Mandiri partnership, Bobobox aims to expand to 12 new locations in Indonesia this year appeared first on e27.