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Syntilay uses AI to disrupt footwear—with help from a Reebok legend

Left to right: Ben Weiss (Syntilay), Joe Foster (Reebok | JW Foster Heritage Ltd), and moderator Scarlett Sieber (Money20/20) at a panel discussion

At the intersection of artificial intelligence and fashion, a new footwear brand is making waves by merging cutting-edge technology with a direct-to-consumer ethos. Syntilay, a startup founded by entrepreneur Ben Weiss, has introduced what is reportedly the first commercially available shoe designed by AI.

The product: fully 3D-printed slides that mark a significant departure from traditional footwear manufacturing methods.

In conversation with e27 on the sidelines of Money20/20 Asia in Bangkok, Weiss spoke about the multi-year journey that led to Syntilay’s recent milestones. “We recently launched the first AI-made, commercially available slide. This company’s been a couple of years in development—putting everything together: team, supply chain, potential retail partners,” he said.

What sets Syntilay apart, according to Weiss, is its commitment to taking conceptual technology and bringing it into a practical, consumer-ready form. “There’s this big appetite for applying cutting-edge technologies in a way that benefits the consumer. There are so many amazing innovations that get stuck in the concept phase—like those cars that never hit the road. Consumers are kind of sick of that. They want something new,” he explained.

Weiss argues that the application of AI in design is not just a novelty but also a genuine efficiency enhancer. “You can produce something practical with AI, and there’s a real benefit to it. It’s much faster, more cost-effective and efficient to actually design with AI.”

Beyond product innovation, Syntilay is developing a customer experience model rooted in personalisation and accessibility. A forthcoming launch in New York City will allow customers to receive custom-made shoes using a smartphone-based foot scanning process.

“We scan your feet with your phone camera, put an A4 piece of paper next to each foot for measurement, and we’re working on even more precise versions,” said Weiss.

Also Read: Rewriting the retail blueprint: How data is shaping the future of fashion

The startup’s go-to-market strategy also reflects its tech-native approach. Weiss describes Syntilay as a “social-first brand,” leveraging content creators and online communities for product development and outreach. “Our brand is a content creation brand. That’s how you can appeal to younger demographics—you need to meet people where they are,” he said.

Syntilay plans to roll out a range of new shoe designs in 2025, including collaborations where creators can act as creative directors on their own models.

According to Weiss, the brand is also actively pursuing partnerships with artists, athletes and other influential voices. “With our system of AI design and 3D printing, we can now support people who have never made shoes before to create their own.”

Entering white spaces

While Weiss brings energy and a tech-driven vision, the brand’s strategic foundation is bolstered by the experience of Joe Foster, the co-founder of Reebok.

Foster, who helped build Reebok into a US$4 billion global brand before stepping back in 1991, sees parallels between his own journey and what Syntilay is attempting today.

“You’ve got to enjoy the problems as much as the successes,” Foster told e27. “When developing a business, you decide whether you just want to build something to sell it, or, as in my case, you want to build a brand. Building a brand takes a lot longer.”

Foster recognises that the landscape for brand-building has fundamentally changed since he launched Reebok in 1958. “We didn’t have social media, computers, or smartphones. You had to go to trade shows and meet people face to face. These days, you can get straight to the people very quickly. So everything has changed.”

Also Read: Fixing fashion’s inventory crisis: How Nūl uses agentic AI to stop overproduction

So why partner with Weiss? According to Foster, it’s all about potential. “This guy has energy. You can see it, you can feel it. You need that,” he said.

He also believes Syntilay is tapping into a shift in consumer taste.

“Sneakers have taken over the street for years, but now there’s a move towards simpler footwear, like slides. Ten years ago, people dismissed Crocs. Now, they’re everywhere. So there’s clearly a market.”

Foster is particularly intrigued by the disruptive potential of 3D printing. “With 3D printing, you can build a lot more using fewer machines. But if you’re looking to do Reebok-level volumes of five million pairs a month, you’d need to scale traditionally,” he noted.

Still, he sees Syntilay’s model as a viable play in a changing market. “I like the disruption. I like the change. It’s about finding that white space—that little bit different—that can become something massive.”

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Community-driven marketing: What you need to do to get it right

community_marketing_business

Over a year working with startup teams, I believe that for any new products, the best way for market interaction is through community building.

To get new users, you may find that community building is the single best tactic if you are familiar with “do things that don’t scale” mentality.

It is clear that community building is the one thing that you should do rather than wandering around your first users for feedback that rarely covers everything you need to do. It is wrong statistically because the sample size is too small, and mentally because the job is too boring to carry out.

We also have to retain existing users because getting new users is costly and painful. When your marketing efforts focus on communities, the obvious goal is to strike for absolute loyalty. For early-stage products, the customer journey you want to build should be different as long as I observed.

It can be generalized into these phases:

  • Awareness
  • Consideration
  • Purchase/Install
  • Usage
  • Feedback
  • Advocacy/Evangelism

You can take any app as the example for this journey. Marketers will have to do well on the first task that is making customers consider using the product. Next is the adoption phase when you let the customer interact with every feature of the product you sell.

It is critical to create an effective environment for learning. The third biggest task is the thing that every marketing wish for, the customer promote the product volunteerism. It’s the best way to reach the ideal critical mass.

Setting objectives is critical

It is a process of identifying and nurturing social assets for your brand, and your company as a whole. Community building guarantees that you will get the feedback from the first source, and more importantly, you can identify the pain points that are hard to explain with numbers.

In fact, you can observe the attitude of your community members rather than making hypotheses out of statistical data only. Rare cased might surprise you with the user insights it carries.

Also Read: Marketing tools and tips to grow your business online

If you are looking for a quick win, community building should not be the main vehicle to deliver your goal. It is about real relationships. There are three key outcomes can be generated through this kind of activity.

  • Connect existing customer to prospects to activate sales
  • Connect prospects to each other to enhance product knowledge
  • Connect customer to customer to drive product adoption

How to implement it

  • Social media is a must-have channel. It is clear that your users are very likely to be present on a social media platform. Your activities on social media will represent many things including your team status, your ambition with the product, and most of all your attention to customer response to what you are doing.
  • The group features to make your target audience feel the exclusivity. Launching a new product is the process of iterating that adds more features to every release. We often need a group of customers who are willing to wait for the new feature to come. The best way I found is to grant access to special resources to selected members. There are many platforms allows you to do so such as Facebook’s secret group, email lists, etc.
  • Design the governance for the community. When it comes to retaining members in a community, it is safe to say that they would not leave if they have something to lose e.g. community leadership titles. At the most basic level, entitlement generated for a governance system will help you keep some of the most valuable members who has a strong interest and knowledge about your product.
  • Partners with other projects to offer more benefits. The collaboration will help you bring more benefits to your customers. As a matter of fact, your product solves a few problems in their lives, you can find other projects to form deals that both sides can win.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Image credit: Campaign Creators on Unsplash

This article was first published on January 20, 2020.

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Beyond viral views: How Social Jet Is flipping the script on influencer marketing

Social Jet team members showcasing their services

In today’s attention economy, getting viral views isn’t enough—what brands really need is to convert those viewers into buyers. 

That’s the premise behind Social Jet, a Singapore-based influencer marketing agency quietly reshaping how brands across Southeast Asia approach digital engagement. While many influencer campaigns chase viral moments and follower counts, Social Jet is focused on something far more tangible: sales.

“In our space, views are easy,” says Joel Wong, Director at Social Jet. “What’s hard—and what most brands truly need—is revenue. Everything we do is built to deliver that. Our content doesn’t even need to go viral.”

It’s a bold stance in an industry still crowded with vanity metrics. But for Social Jet, performance isn’t a buzzword. It’s the baseline.

From influence to sales: A shift in strategy

As video-first platforms like TikTok, Instagram, and YouTube continue to dominate consumer attention, influencer marketing has become less of a nice-to-have and more of a must-do. But for business owners, the path from creator content to customer checkout isn’t always clear.

That’s where Social Jet stands out. The agency doesn’t just match brands with creators—it builds full-funnel strategies that turn influencer attention into measurable business outcomes.

Their proven 7-Step Viral Selling System combines creator-driven content with data-backed targeting and paid amplification—creating campaigns that not only trend, but convert. According to Joel, the team has launched over 250 campaigns, activated more than 1,000 influencers, and invested more than S$1M in Creators and Media Platforms, generating millions in verified tracked sales for their clients.

“The biggest misconception about influencer marketing is that it’s just brand awareness,” Joel says. “We’ve proven, time and time again, that when Influencer content is done right, it can be your most profitable sales channel.”

Also read: Digital marketer vs performance marketer: Understanding the difference in today’s marketing landscape

Social Jet team members showcasing their services

What’s Different About the Social Jet Approach?

Unlike traditional agencies that often act as middlemen between brands and creators, Social Jet operates more like a growth partner. The team is made up of marketers, creators, and founders themselves—people who understand all sides of the equation.

Their influencer network is curated and performance-vetted, with a strong emphasis on relevance and authenticity. Campaigns are tailored not just by platform, but by local culture, buyer psychology, and content format. From beauty and fashion to F&B and interior design, Social Jet’s cross-industry track record reflects its agile, data-first approach.

And it’s not just about finding the “right” influencer—it’s about engineering the right message, moment, and media mix to drive real-world results.

Proven playbooks, not just pretty posts

A scroll through Social Jet’s campaign portfolio reveals a wide range of outcomes that go far beyond likes. A mom-and-pop food brand generated over S$250K in tracked sales in less than 2 months. A wellness startup that launched with zero visibility went viral and landed in retail outlets. Even legacy retail players have seen double-digit % growth in foot traffic through creator-led activations.

The common thread? Clear ROI.

Joel and his team back every campaign with performance data—tracking clicks, conversions, and customer behavior, not just views. “We’ve moved beyond awareness as the end goal,” he says. “The real measure of success is whether it drives business growth.”

Also read: Social media niche marketing trends you can’t afford to ignore

Social Jet team members showcasing their services and Joel Wong, Director at Social Jet

Why it matters in 2025—and what comes next

The influencer marketing space isn’t new—but it is changing. As consumers get savvier and platforms evolve, the bar for what works keeps rising. Content has to be native, creators have to be credible, and campaigns have to be scalable.

Social Jet is betting that the next wave of marketing won’t just be about storytelling—it’ll be about selling through stories. And with influencer marketing projected to hit US$24 billion globally this year, they may be right.

For brands navigating a noisy digital landscape, that could make all the difference between being seen—and being sold.

Meet Social Jet at Echelon 2025

Want to learn more? Social Jet will be joining the region’s top entrepreneurs, investors, and startups at Echelon 2025 in Singapore this June 10–11. As part of the exhibition and discussion tracks, they’ll be sharing insights on creator commerce, performance-led influencer campaigns, and the future of brand amplification in Southeast Asia.

Whether you’re a founder exploring growth channels or a marketer looking to optimise your digital spend, Social Jet offers a fresh—and refreshingly ROI-focused—take on influencer marketing.

This article is produced by the e27 team

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Featured Image Credit: Social Jet

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Your job is not your safety net: Build your own security

Recessions come and go. Layoffs happen—not always to the right people, not always for the right reasons. If there’s one thing I’ve learned, it’s this:

Your job is not your safety net. Your skills, mindset, and adaptability are.

I used to believe in job security. I thought if I worked hard, delivered results, and stayed out of office politics, I’d be fine.

But after years of working in corporate jobs, I realised something: stability is an illusion.

I’ve watched good colleagues got let go while others who mastered the game of “looking busy” stayed. I’ve seen decisions made not based on performance, but on perception, timing, and politics.

I did not had everything figured out, but I finally understood:

A job is not an exchange of time for money. It’s an exchange of value for money.

If a company doesn’t see your value—or if someone else can do it cheaper—they’ll move on.

That’s not evil, it’s business. The real risk is thinking your job will always be there.

So now, instead of hoping for security, I’m building my own.

Also Read: Tech career switch: A woman’s guide to upskilling and advancement

Run your career like a business

You don’t have to quit your job to think like a business owner. But you should treat your career like one. Here’s what I wish I had started doing earlier:

  • Be profitable: Is the value you bring greater than the salary you take? If not, why would the company keep you?
  • Market yourself: Hard work means nothing if no one sees it. Are the right people aware of the impact you bring?
  • Reinvest in growth: Companies innovate to stay competitive. Are you learning new skills, expanding your network, or just hoping things stay the same?
  • Build multiple income streams: A business wouldn’t survive on one client. Why depend on one employer for your financial well-being?
  • Be ready to pivot: If your job disappeared tomorrow, could you sell your skills elsewhere? If not, what’s stopping you?

Smarter ways to approach work

✔ Stop thinking of your job as a safety net. No company exists to “take care” of you. You are your own safety net.

✔ Make yourself too valuable to ignore. Not by working longer hours, but by making an impact—and making sure the right people see it.

✔ Always be evolving. The people who get ahead aren’t necessarily the hardest workers; they’re the ones who adapt the fastest.

✔ Never let one pay check define your worth. Whether it’s a side hustle or investments. Having options gives you power to make choices.

I’m still figuring things out as I go, but if there’s one thing I know for sure, it’s this:

You don’t own your job, but you do own your skills, your mindset, and your ability to create value.

And that? That’s real security.

Here’s to growing, adapting, and building something that lasts.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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How to thrive in digital entrepreneurship in Asia today

The constantly growing middle class, increased acceptance of technology, and high mobile usage have transformed the region into an ideal market for startups and tech-driven businesses. This has led to unprecedented growth and expansion of the digital economy throughout Asia. Such a scenario also provides endless opportunities for aspiring entrepreneurs.

Still, coming up with a great product or business is not the only requirement to succeed in digital entrepreneurship in Asia. One must possess proper knowledge about every aspect of the industry including the market dynamics, the legal environment, availability of funds, and trends in digital transformation.

For those who successfully navigate these issues with the appropriate market entry and growth strategies, Asia can be the absolute best region to expand their businesses.

Let’s first analyse what modern digital entrepreneurs in Asia require to succeed in today’s age and time.

Navigating Asia’s diverse digital landscape

Asia is not a single, homogenous market. Instead, it is a diverse region with a mix of economies, cultures, and legal systems. For that reason, Asia is best described as a complex multicultural region with highly varying infrastructure readiness, patterns of consumer behaviour, regulatory environment, and level of competition from other countries.

Think about Singapore and Indonesia for example. Singapore functions as a global financial center and is aided by a well-developed digital infrastructure. Meanwhile, Indonesia, with its massive population, offers huge growth potential but comes with infrastructure and regulatory challenges that require careful navigation

Key market trends:

  • Mobile-first economies: In many parts of Asia, mobile devices are the primary access point to the internet. Countries like India, Indonesia, and the Philippines have high smartphone penetration, meaning businesses must be optimised for mobile users.
  • The rise of social commerce: Platforms like TikTok Shop, Shopee Live, and Facebook Marketplace are transforming e-commerce. Consumers are increasingly making purchases through social media, making influencer marketing and live-selling essential strategies.
  • Fintech and digital payments: Digital wallets and QR code payments are now mainstream, with platforms like GrabPay, GCash, and Paytm dominating transactions. Businesses must integrate seamless digital payment solutions to cater to this shift.
  • AI and automation integration: AI-driven customer service, personalised recommendations, and automation tools are revolutionising how businesses engage with customers and scale operations.

To succeed, entrepreneurs must conduct in-depth market research, understanding local consumer behaviour, economic conditions, and digital infrastructure before launching a business.

Also Read: Why is open banking the future of fintech?

Understanding regulatory and compliance challenges

One of the biggest challenges in digital entrepreneurship in Asia is navigating the regulatory landscape. Each country has its own set of rules regarding data privacy, foreign investment, and financial transactions.

For instance, China’s strict internet regulations mean that businesses need to comply with its data protection laws (PIPL) and operate within a controlled digital ecosystem. On the other hand, Singapore offers a more open and structured regulatory environment, making it a popular base for regional expansion.

Regulatory considerations:

  • Data protection laws: Countries like China, India, and Singapore have stringent data privacy laws. Understanding frameworks like China’s PIPL and Singapore’s PDPA is essential for compliance.
  • Foreign ownership restrictions: Some countries limit foreign ownership in key industries. In markets like Indonesia and Vietnam, working with local partners or establishing joint ventures can help overcome these barriers.
  • E-payments and cryptocurrency regulations: While fintech is booming, governments are still shaping their policies on digital currencies and payment systems. Singapore has a progressive approach to crypto, while other markets, like India, impose stricter regulations.

A strong legal and compliance strategy is critical for mitigating risks and ensuring smooth operations across different Asian markets. Partnering with local legal experts can help businesses navigate these complexities effectively.

Securing funding and scaling the right way

Raising capital in Asia presents a mix of challenges and opportunities. While there’s a significant amount of investment flowing into the region, competition for funding is intense. Investors are looking for startups with strong business fundamentals, clear growth strategies, and scalable models.

Funding opportunities:

  • Venture capital and private equity: Cities like Singapore, Hong Kong, and Bangalore have thriving VC ecosystems. Investors are particularly keen on fintech, AI, and e-commerce startups.
  • Government grants and incentives: Countries like Singapore and Malaysia provide grants and funding programs for tech-driven startups. Entrepreneurs should explore options like Singapore’s Startup SG grants.
  • Corporate partnerships and strategic investments: Large companies like Alibaba, Tencent, and Grab actively invest in promising startups, offering not just capital but also access to resources and distribution channels.
  • Crowdfunding and alternative finance: Platforms like Kickstarter, Indiegogo, and SeedIn provide alternative ways to raise capital, especially for product-driven businesses.

Entrepreneurs should focus on building a solid business model and a clear monetisation strategy. Investors are increasingly prioritising profitability over hyper-growth, so demonstrating financial discipline is key.

Also Read: How fintech is disrupting the Southeast Asian payments market

Embracing digital transformation for a competitive edge

The businesses that thrive in Asia’s digital economy are those that embrace technology at their core. Digital transformation isn’t just a buzzword—it’s a necessity for scaling efficiently and staying competitive.

Tech strategies for success:

  • AI-driven business models: AI is reshaping everything from customer support (chatbots) to personalised shopping experiences. Companies leveraging AI for automation and predictive analytics are gaining a strong edge.
  • Blockchain for transparency and security: Blockchain technology is making an impact beyond cryptocurrency. It’s being used for supply chain management, digital identity verification, and secure financial transactions.
  • Cloud computing and SaaS solutions: Cloud-based services provide businesses with scalability, cost efficiency, and flexibility. Adopting cloud infrastructure can significantly enhance operations.

Entrepreneurs who integrate technology into their business models from the start will have a higher chance of long-term success.

Building a resilient and agile business model

Asia’s digital economy moves fast. Consumer trends shift rapidly, regulations evolve, and new competitors emerge constantly. Entrepreneurs who remain rigid in their approach risk being left behind.

Keys to business resilience:

  • Agility and adaptability: Be ready to pivot based on market shifts. Businesses that embrace rapid experimentation and iteration tend to outlast those that stick to rigid plans.
  • Localisation strategy: A strategy that works in Singapore may not work in Vietnam. Understanding and adapting to local cultures, languages, and consumer behaviours is crucial.
  • Sustainable growth approach: While scaling fast is tempting, focusing on sustainable and profitable growth ensures long-term viability.

Successful entrepreneurs continuously monitor market trends, stay informed about regulatory changes, and refine their strategies to stay ahead of the competition.

Final thoughts

Excelling in digital entrepreneurship in Asia goes beyond having an excellent idea. It demands thorough market understanding, adaptation strategies, and successful execution of the idea.

As one of the regions that offer the most opportunities for innovation, Asia attracts entrepreneurs who take the time to research, form strategic alliances, adopt technology, and develop robust business models.

With the proper strategy, the opportunities for success in Asia’s digital economy are boundless.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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SEA’s private capital leaders unite to launch startup governance framework

Five of Southeast Asia’s leading private capital associations have joined forces to launch a new benchmark. The goal is to establish a shared standard for startup governance and shape the ecosystem’s future trajectory

The “Maturation Map: Corporate Governance in Southeast Asia Private Markets” aims to future-proof Southeast Asia’s innovation economy and build the trust needed for long-term capital formation and public market readiness. As per a press statement, this also serves as a shared blueprint for scaling responsibly and preparing companies for global success.

Also Read: Fighting the chaos of growth: 5 practices to improve corporate governance beyond the board

This collaboration was spearheaded by the Singapore Venture and Private Capital Association (SVCA), with contributions from the Indonesia Venture Capital Association for Startups (Amvesindo), the Thai Venture Capital Association (TVCA), the Vietnam Private Capital Agency (VPCA), and the Malaysian Venture Capital and Private Equity Association (MVCA).

Shane Chesson, Vice-Chair of the SVCA and Founding Partner of Openspace, stated, “Southeast Asia’s private investment landscape is still young and learning. The Maturation Map with involvement from the largest investment associations across the region representing hundreds of members is a sign of the collective will and approach we can take to improving governance for better investment returns.”

The guide results from extensive input from venture and growth investors, founders, board members, regulators, advisors, and legal experts. Its design bolsters governance across all stages of a startup’s journey, from pre-revenue ventures to companies preparing for an Initial Public Offering (IPO), thereby supporting sustainable innovation, scaling, and successful exits.

This initiative’s impetus stems from a recognition of recent high-profile governance breaches, such as financial mismanagement and fraud, within the technology startup sector globally, including instances in Singapore, Indonesia, Vietnam, and the Philippines. These incidents have highlighted the urgent need for proactive, stakeholder-led governance practices, especially in private markets where regulatory oversight is limited.

The Maturation Map outlines a five-pillar governance framework intended to align expectations and responsibilities throughout a startup’s lifecycle:

  • Active diligence: Emphasising ongoing accountability.
  • Use of technology: Promoting the leverage of tools for real-time oversight.
  • Advisor ecosystems: Strengthening the quality and integrity of external partners.
  • Higher standards: Advocating for best practices in board conduct, reporting, and transparency.
  • Enforcement mindset: Encouraging collective action against misconduct.

The guide also incorporates a governance and financial maturity matrix, sample whistleblower policies, regional benchmarks, and case-based learnings.

Looking ahead, the regional collective plans to conduct investor and founder workshops, board directorship training programmes, and develop an open-source “playbook” to make governance standards accessible and actionable across all stages of startup development. Vy Le, Chairwoman of VPCA, highlighted the importance of governance in building sustainable startups in Vietnam’s rapidly growing ecosystem.

Also Read: Unbiased guidance, enhanced governance: The power of independent directors for startups

The Maturation Map will undergo regular updates based on feedback, evolving market dynamics, and ongoing dialogues.

Ng Sai Kit, Chairman of MVCA, stressed that “good governance shouldn’t stop after due diligence” and that the Maturation Map helps set the direction for stronger follow-up measures such as regular audits, board training, and Environmental, Social, and Governance (ESG) tracking.

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Navigating trade turbulence: Digital transformation enhances global logistics amid rising tariffs

The international trade landscape is undergoing significant upheaval as the United States, under President Donald Trump’s administration, implements stringent tariffs on key trading partners: Canada, Mexico, and China. These measures, driven by the “America First” policy agenda, are reshaping global economic relations and supply chain dynamics.

Amid this complex environment, SSL Logistics emerges as a pivotal player, leveraging digital transformation to enhance global logistics efficiency and resilience.

US tariffs and their impact

On March 4, 2025, the US enforced unilateral tariffs under the International Emergency Economic Powers Act (IEEPA), citing national security concerns linked to unlawful migration and the illicit flow of fentanyl. The tariffs imposed are as follows:

  • Canada and Mexico: A 25 per cent tariff on all imports, except Canadian energy imports, which face a revised 10 per cent duty.
  • China: Tariffs on Chinese goods increased from an initial 10 per cent in February to 20 per cent, doubling the previous rate.

These tariffs target a substantial US$2.2 trillion in annual trade, significantly impacting various economic sectors, including agriculture, electronics, and the automotive industry. The decision led to retaliatory measures from China, Canada, and Mexico, heightening trade tensions and fostering a volatile economic climate.

Global economic implications

The imposition of these tariffs signals a resurgence of protectionist policies, potentially escalating into a broader trade war. The OECD forecasts a slowdown in global growth, declining from 3.2 per cent in 2024 to 3.1 per cent  in 2025 and further to 3.0 per cent in 2026.

Also Read: Trump’s tariff bombshell: A US$660 billion shake-up for global trade

The increased tariffs are expected to introduce a 15 per cent effective tariff rate (ETR) on Europe, Canada, and Mexico, and a staggering 35 per cent ETR on China. These measures are likely to disrupt global trade networks, creating uncertainty for businesses and investors alike.

Key implications include:

  • Supply chain disruptions: Companies may accelerate shifts in sourcing strategies, relocating production to mitigate tariff impacts. This realignment could alter global supply chain dynamics, with a potential move towards the EU and ASEAN regions.
  • Economic volatility: Stock markets have reacted negatively to the uncertainty, prompting discussions on strategic responses such as tariff exemptions and diplomatic negotiations.
  • Sectoral impacts: Industries like agriculture, automotive, and energy face significant disruptions, while US services sectors such as software and cybersecurity may remain relatively insulated from tariff-induced challenges.

Business opportunities amid tariff expansion

Despite the challenges, the expansion of tariffs presents several business opportunities, particularly for domestic industries:

  • Agriculture and food production: Increased tariffs on imported agricultural products shield US-based food producers from foreign competition, potentially boosting their market share and profitability.
  • Automotive and energy: Domestic industries can leverage tariffs to enhance their competitive positioning, encouraging innovation and process optimisation.
  • Service industries: Sectors less impacted by tariffs, such as software, cybersecurity, and defense technology, can capitalise on reduced competition and continue to thrive.

Businesses can adapt by diversifying supply chains, investing in domestic production, and exploring new markets. Leveraging technology for better supply chain management and negotiating with suppliers can help companies mitigate the impact of tariffs and capitalise on new opportunities.

Also Read: Wall Street’s reckoning: How Trump’s words sparked a global sell-off

SSL Logistics: A digital transformation leader

In an era of shifting global trade dynamics, SSL Logistics emerges as an example of how digital transformation can reshape the logistics industry.

  • Leveraging advanced technologies: SSL Logistics utilises AI-driven load matching and real-time connectivity to optimise routes and truck utilisation, enhancing efficiency despite trade barriers.
  • Enhancing operational efficiency: SSL Logistics boosts efficiency through AI-driven data analytics and automated warehouses with robotics, optimising transportation routes and streamlining processes.
  • Increasing supply chain visibility: Enhanced visibility from real-time tracking and data access provides stakeholders with clear operational insights, improving accountability and communication.
  • Commitment to sustainability: SSL Logistics’ carbon emission tracker monitors and optimises emissions, aiding businesses in meeting regulations and appealing to eco-conscious partners.
  • Strategic partnerships and market expansion: Strategic alliances with logistics and financial sectors expand SSL Logistics’ reach, offering comprehensive solutions to global trade challenges.

As the global trade landscape continues to evolve, SSL Logistics remains committed to innovation and strategic expansion. The company’s digital transformation initiatives empower businesses to navigate trade and tariff challenges with agility and precision. 

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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Hyperloop, blockchain, and EVs drive global growth: What it means for SEA?

Velocity Ventures, a leading travel and hospitality tech investor with a strong foothold in Southeast Asia, has released its “Innovation & Deal Flow Report 1Q2025 [Transportation]”, offering a glimpse into the evolving landscape of the transportation industry.

While providing a global overview, the report illuminates crucial trends and potential investment opportunities within the Southeast Asian tech startup ecosystem.

Also Read: Data security, solo travel, and space tourism drive growth in travel services: Report

The report highlights several key innovation areas shaping the transportation sector globally, with implications for Southeast Asia. Blockchain in logistics demonstrated the highest compound annual growth rate (CAGR) at 58 per cent, followed by Hyperloop at 40.1 per cent and electric vehicles (EVs) at 34.2 per cent.

Notably, the top increases in CAGR were observed in Hyperloop (+23.9 per cent), blockchain in logistics (+18.2 per cent), and EVs (+16.4 per cent). These figures suggest a significant and accelerating interest in these technologies, which could translate to burgeoning opportunities for Southeast Asian startups focused on these areas.

Based on the Velocity Ventures report, another key theme is global venture capital activity within the transportation industry. The report highlights recent funding rounds for several companies across different regions, providing a snapshot of where investment is currently flowing.

For instance, in February 2025, Buser, a collaborative charter platform based in Sao Paulo, Brazil, raised US$1.64 million in a venture round. In the same month, Pointship, an online travel platform from Tallinn, Estonia, secured US$1.9 million in a Seed round with Startup Wise Guys participating.

Moving into March 2025, Taxina Mobility, an Indian company providing ride-hailing solutions, raised US$175,000 in a Seed round with Navyug Global Ventures as a notable investor. Additionally, Movv, a South Korean mobility service focused on safe and convenient movement using dedicated drivers and vehicles, raised US$3.4 million in a Venture round.

These examples demonstrate that venture capital is being deployed in diverse transportation-related startups worldwide, ranging from ride-hailing in India to charter platforms in Brazil. The funding stages also vary, with seed and venture rounds prominent in these recent activities. This global overview, although not solely focused on Southeast Asia, provides context for the investment landscape in which Velocity Ventures operates and identifies potential areas of growth and interest in the broader transportation technology market.

The report also touches upon the increasing integration of artificial intelligence (AI) into transportation technology stacks. This trend is not specific to Southeast Asia but will likely be a significant factor driving innovation and efficiency across the region’s transportation startups, extending beyond customer service to areas like data parsing and processing.

Also Read: Driving change: How women are redefining ride-hailing

Velocity Ventures’ “Pipeline Observation” focuses more on urban mobility startups looking to fundraise globally this quarter. This aligns with the presence of Circuit, an on-demand electric shuttle service in the US, and suggests a potential wave of investment and development in urban mobility solutions within Southeast Asian cities as well.

In conclusion, Velocity Ventures’ 1Q2025 Transportation report indicates a vibrant and evolving transportation tech landscape, with significant momentum in areas like blockchain, hyperloop, and EVs.

The highlighted trends of AI integration and a focus on urban mobility are also pertinent for Southeast Asian startups aiming to disrupt the traditional transportation paradigms.

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Market wrap: A pivotal moment for gold, Bitcoin, and global markets

Jerome Powell, US Fed Chair, amid rising market tension as gold and Bitcoin rally against a weakening dollar

As financial markets navigated the Easter holiday weekend of April 21, 2025, a confluence of significant events underscored a transformative period for global investors. The synchronised surge of gold and Bitcoin to new highs, coupled with a weakening US dollar amid speculation about Federal Reserve Chairman Jerome Powell’s potential removal, painted a complex picture of risk sentiment, economic uncertainty, and evolving market dynamics.

Against the backdrop of recovering global optimism around US trade negotiations, the week’s market movements offered critical insights into the interplay of macroeconomic forces, technical signals, and geopolitical developments. I explore these events in depth, weaving together their implications for investors, traders, and policymakers, while offering a grounded perspective on the broader financial landscape.

The week ending April 18, 2025, saw global risk sentiment rebound, driven by optimism surrounding potential trade resolutions between the US and key partners like Japan, Mexico, and Canada. This optimism was reflected in Asian equity markets, with the MSCI Asia ex-Japan index posting a modest 0.16 per cent gain on Friday and a more robust 2.35 per cent weekly increase, snapping a three-week decline totalling 8.5 per cent.

Notable performers included Malaysia’s KL Composite (+1.09 per cent), Thailand’s SET (+0.85 per cent), South Korea’s KOSPI (+0.53 per cent), and Taiwan’s TAIEX (+0.29 per cent), while China’s CSI 300 remained nearly flat. These gains, achieved in thin holiday trading conditions, suggested cautious investor confidence amid ongoing trade talks. However, US equity markets, closed for Good Friday, ended the week on a weaker note.

The S&P 500 fell 1.5 per cent, the Dow Jones Industrial Average slumped 2.7per cent, and the Nasdaq Composite dropped 2.6 per cent, reflecting concerns over trade uncertainties and mixed corporate earnings expectations. Looking ahead, investors are poised to scrutinise earnings from heavyweights like Tesla and Alphabet, which could set the tone for market direction in the coming weeks.

The most striking development on April 21, 2025, was the synchronised rally in gold and Bitcoin, which underscored a growing narrative of distrust in the US dollar. Gold hit its 55th all-time high in the past 12 months, reaching US$3,382.43 per ounce at 8:00 PM EST, as reported by Bloomberg. This milestone, part of a relentless 15.3 per cent year-to-date gain, was fuelled by safe-haven demand, central bank purchases, and a weakening dollar.

Simultaneously, Bitcoin surged past US$87,000 at 8:15 PM EST, according to CoinMarketCap, driven by a combination of whale accumulation, dollar weakness, and speculation around US monetary policy shifts. The correlation between these assets, traditionally viewed as divergent, signals a profound shift in investor psychology.

Also Read: Gold jumps 3.3 per cent, Nasdaq soars 12.1 per cent, Bitcoin increases 7 per cent: Inside Trump’s tariff rollback effects

Both gold and Bitcoin are increasingly seen as hedges against currency devaluation and economic instability, particularly in light of reports that President Donald Trump is seeking to remove Federal Reserve Chairman Jerome Powell. This political manoeuvre, amplified by Trump’s Truth Social posts declaring that “Powell’s termination cannot come fast enough,” has sparked fears of undermined Fed independence, a sentiment echoed by Chicago Fed President Austan Goolsbee, who warned of potential damage to the central_above bank’s credibility.

The trading implications of this event are multifaceted. The spike in gold and Bitcoin prices drove significant market activity, with XAU/USD trading volumes surging 20 per cent compared to the previous day at 8:30 PM EST, per Forex Factory data. Similarly, Bitcoin’s trading volume on exchanges like Binance rose 15 per cent by 8:45 PM EST, according to CoinGecko, reflecting robust investor interest.

For traders, this heightened volatility presents both opportunities and risks. Pairs trading strategies, which exploit price divergences between gold and Bitcoin, could gain traction as their correlation strengthens. Portfolio diversification into these assets may also appeal to investors seeking to hedge against a depreciating dollar, particularly as the US Dollar Index (DXY) fell 0.2 per cent to 99.23 on Friday.

However, the risk of overbought conditions looms. Gold’s Relative Strength Index (RSI) reached 72 at 9:00 PM EST, signalling strong momentum but nearing overbought territory, while Bitcoin’s RSI of 68 suggested continued upside potential, per TradingView. Bullish MACD crossovers for both assets further reinforced their upward trends, but traders must remain vigilant for potential pullbacks, especially if trade negotiations falter or central bank policies shift unexpectedly.

The Bitcoin market, in particular, is showing signs of structural strength. Blockchain analytics firm Santiment reported that Bitcoin whales, holding between 10 and 10,000 BTC, accumulated 53,600 BTC since March 22, 2025, increasing their control to 67.77 per cent of the circulating supply. This accumulation, occurring amid price volatility and market uncertainty, reflects deep confidence among large holders.

On-chain metrics from Glassnode further support this bullish outlook, with a 10 per cent increase in active Bitcoin addresses by 9:45 PM EST, indicating growing network activity. These developments suggest that Bitcoin’s rally is not merely speculative but underpinned by fundamental demand, potentially paving the way for further price appreciation if macroeconomic conditions remain favourable.

Also Read: Global markets reel as Trump tariffs slam stocks and Bitcoin prices

The weakening US dollar, a key driver of the gold and Bitcoin rallies, was exacerbated by reports of Trump’s push to oust Powell. National Economic Council Director Kevin Hassett’s comments on Friday, coupled with Trump’s social media rhetoric, triggered a sell-off in the dollar against major G-10 currencies.

Markus Thielen of 10x Research noted that Bitcoin’s surge to US$87,000 was directly tied to this dollar weakness and gold’s two per cent rally, with the perceived threat to Fed independence acting as a primary catalyst. Powell’s recent remarks, emphasising a data-dependent approach and warning of stagflation risks, have clashed with Trump’s calls for immediate rate cuts, creating a tense backdrop for monetary policy.

A potential trade deal with Japan, hinted at by market observers, could temper some of this uncertainty, but the specter of Fed interference remains a significant concern. A bond market crash, loss of confidence in the dollar as a reserve currency, and heightened stock market volatility could ensue if Powell’s removal is pursued through questionable means, as cautioned by X posts from several analysts.

In Europe, the European Central Bank’s (ECB) decision to cut interest rates by 25 basis points on Thursday, the seventh reduction since June 2024, reflected softening inflation and a deteriorating growth outlook amid trade uncertainties. The 10-year European yield fell 3.7 basis points to 2.469 per cent on Friday, signalling investor caution. This dovish stance contrasts with the US Federal Reserve’s current pause, highlighting divergent monetary policies that could further pressure the dollar.

In commodities, oil prices rose nearly five per cent last week, with Brent settling at US$68 per barrel on Thursday, driven by trade optimism and supply concerns. However, the closure of major markets in Canada, the UK, Europe, and Hong Kong for Easter Monday limited trading activity, with Asian equities opening mixed and US equity futures pointing to a lower open.

Looking ahead, the interplay of trade negotiations, central bank actions, and corporate earnings will shape market trajectories. The potential for a US-Japan trade deal could bolster equities, but unresolved tensions with China, which recently imposed 34 per cent tariffs on US goods, pose risks.

Gold and Bitcoin’s synchronised rally suggests a broader shift toward alternative stores of value, a trend that may intensify if dollar confidence erodes further. Investors should monitor macroeconomic indicators, such as US retail sales and inflation data, alongside Fed commentary for clues on policy direction.

Technically, both gold and Bitcoin remain bullish, but overbought signals warrant caution. For now, the financial markets stand at a crossroads, with the gold-Bitcoin surge and dollar dynamics signaling a pivotal moment for global economic stability. I see this as a call for prudent diversification, rigorous risk management, and a keen eye on the evolving geopolitical and monetary landscape.

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QBO launches ‘Step Juan’ to ignite technopreneurship among Filipino youth


QBO Innovation, a public-private initiative dedicated to fostering the growth of the Philippine startup ecosystem, has unveiled its latest endeavour, “Step Juan: Young Technopreneurs in Training”.

Launched in collaboration with the US Embassy in the Philippines and American Spaces Philippines, this programme aims to empower local youth with skills in science, technology, engineering, and mathematics (STEM) and innovation.

The Step Juan programme is specifically designed to provide high school and university students with limited exposure to startup initiatives with accessible, beginner-friendly learning opportunities in entrepreneurship, technology, and innovation.

Also Read: “Don’t ‘out-bro’ your male colleagues”: Kickstart’s women leaders on gender diversity in VC

The Philippine Institute for Development Studies (PIDS) has previously reported a lack of interest in STEM among young Filipinos. Recognising this critical gap, Step Juan seeks to ignite enthusiasm for STEM fields and equip students with essential skills applicable to real-world scenarios.

The Step Juan programme’s curriculum is structured to inspire the next generation of innovators. Key components include Innovation and Technopreneurship Fundamentals, which utilises QBO’s BASIQS programme and features interactive talks by QBO faculty for aspiring entrepreneurs.

The programme also incorporates Technopreneurship Training for Teachers and Collaborative Learning and Co-Facilitation.

These activities are designed to spark curiosity and enhance critical thinking among young individuals, thereby future-proofing them as technopreneurs. They also equip professors and educators to effectively champion STEM within their respective educational institutions.

The Cycle 1 phase has forged partnerships with the University of Makati (UMak) and Maximo Estrella Senior High School. This collaboration aims to provide educators with insights and training in startup methodologies, problem-solving, and business innovation, preparing them to champion technopreneurship within their classrooms.

Plans are already underway for Cycles 2 and 3, which will extend throughout the year to other cities within the National Capital Region (NCR).

Also Read: IdeaSpace names Alwyn Rosel as new Executive Director, succeeding Jay Fajardo

QBO Executive Director Alwyn Rosel said: “Step Juan envisions a future where Filipino youth are empowered to pursue STEM and technopreneurship, with educators playing a crucial role in shaping innovative thinkers. The programme inspires and equips youth with STEM skills, creates a network of educator mentors, and cultivates stakeholders in the innovation landscape. Long-term, we envision Step Juan encouraging students to pursue STEM careers and providing teachers with new tools and frameworks for innovation-driven education.”

QBO Innovation, established in 2016 through a partnership with IdeaSpace, JP Morgan, the Department of Science and Technology (DOST), and the Department of Trade and Industry (DTI), operates incubation and acceleration programmes for startups across various stages and industries. It also conducts a range of ecosystem and community activities to improve access to markets, knowledge, networks, capital, and talent, with a vision of Filipino startups making a global impact.

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