Last week, Telkomsel Ventures, the corporate venture capital arm of Indonesian mobile operator Telkomsel, unveiled the commencement of TINC Batch #9, a startup accelerator programme in collaboration with AppWorks, the foremost startup community in Greater Southeast Asia.

TINC Batch #9 will spotlight five to six tech startups primarily focusing on the Indonesian market, spanning Seed to Series A stages. Startups participating in the programme are encouraged to operate across diverse sectors, particularly focusing on companies developing solutions for Consumers, Data (AI, data analytics, cyber security), SaaS/Enterprise, B2B Services, and Fintech.

TINC is renowned for its close collaboration with dynamic startups in Indonesia, leveraging Telkomsel’s ecosystem, assets, and expertise to nurture innovation. The programme, which is both cost-and-equity-free, aims to facilitate intimate collaboration between Telkomsel and synergistic startups.

As one of the longtime players in the Indonesian startup ecosystem, Telkomsel Ventures has seen significant changes and progress in the community. In this interview with e27, Mia Melinda, CEO of Telkomsel Ventures, shares her insights about Indonesian startups.

What significant changes have you noticed in the local startup community recently? How does it affect your investment strategy in Indonesia?

There is more activity in the early stages than before. Startup founders are more experienced and savvier than before, with many founders having management experience at other startups or being second-time founders. They understand how to work with corporations such as Telkomsel and are building new and interesting solutions for the digital economy.

Also Read: NBA star Jeremy Lin joins Indonesian proptech firm Rukita’s US$15M round

Building off the maturation of the Indonesia startup ecosystem, we are more excited than ever before to work with startups and create lasting value and synergy.

As a critical conduit connecting startups with consumers and businesses, Telkomsel Ventures offers a powerful value proposition for startups through Telkomsel’s large user base and business clients. We aspire to establish collaborative relationships with startups, guiding them to create innovative and sustainable solutions for the digital economy.

Partnering with AppWorks for TINC Batch #9 is part of our increased commitment to supporting Indonesian startups, allowing us to provide outsized support and extend our reach.

What are your most notable milestones in recent years?

We have partnered with many exciting Indonesian startups in recent years, working with startups from early to later stages in fostering innovation. As Telkomsel acts as a portal to digital life in Indonesia, TINC is a conduit for emerging startups to tap into the Telkomsel ecosystem and thrive. TINC will be one of the main focus for Telkomsel Ventures in gaining access to the digital economy and creating positive outcomes for startups, and positioning us as a partner of choice for startups in seeking growth opportunities and value creation

What is your investment philosophy? What do you look for in a potential investment?

TINC’s investment philosophy is based on our mission to support the growth of Indonesian startups and cultivate the creation of inclusive and sustainable solutions for Indonesia’s digital economy. As a corporate accelerator, TINC is dedicated to fostering collaboration helping startups take their business to the next level, utilising Telkomsel’s ecosystem, assets, and expertise to foster innovation.

We look for startups who can demonstrate a clear value proposition in partnering with Telkomsel for our users and customers and ones that we can help bring to their next level of development.

Also Read: BRI Ventures CEO to share insights on chasing Indonesia’s next Unicorn

What kind of support do you give to your portfolio? What sets you apart from the rest?

Startups that partner with TINC gain exposure to Telkomsel’s ecosystem, assets, and expertise. Telkomsel knows what the users need and can help startups develop solutions to meet those needs, having startups partner directly with Telkomsel business units and helping them create new streams of business revenue. Telkomsel wants to innovate and co-create new things with startups, combining its assets and startups’ ideas and creativity beyond telco.

When other businesses see that a startup can partner with Telkomsel, it changes how they look at the startup, providing greater legitimacy to startups and helping them attract even more businesses to work with them–and that’s a huge badge of honour for us.

How do you plan to make a difference with this accelerator programme?

We are a collaborative player in Indonesia’s startup ecosystem. The accelerator programme is cost-and-equity-free.

We aspire to work closely with participating startups to leverage our proprietary resources to help startups grow while offering new innovative products and services to our users. We provide opportunities for startups to test out their ideas with a captive audience with the goal of helping startups generate revenue and achieve sustainable business growth.

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Image Credit: Telkomsel Ventures

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Last week witnessed a flurry of investments from Southeast Asia’s prominent venture capital firms, spotlighting the region’s vibrant startup ecosystem.

Leading the charge is Capria Ventures, based in the US, which strategically invests in tech startups across the Global South, fostering robust relationships between founders and local VC firms in tech hubs worldwide.

Meanwhile, Singapore’s ABC Impact, driven by Temasek Trust Asset Management, focuses on generating positive societal and environmental impact, aligning its investments with the UN Sustainable Development Goals.

Tin Men Capital, also based in Singapore, bolsters enterprise technology startups, while Krungsri Finnovate, the corporate venture arm of Thailand’s Bank of Ayudhya, propels startup growth through strategic partnerships. 1982 Ventures targets seed-stage fintech startups in Indonesia, Vietnam, the Philippines, and Singapore, while Golden Gate Ventures and Openspace Ventures continue to inject capital into early-stage internet startups across the region.

Capria Ventures

Based in the US, Capria invests in tech startups of the Global South. The early-stage investor helps activate strong relationships between hundreds of founders and leading local VC firms in the tech hubs of the Global South – from Sao Paulo to Lagos to Bangalore to Jakarta.  Its network of investing partners collectively manages assets of over US$1 billion.

Also Read: wagely raises US$23M in equity and debt to further expand in Indonesia, Bangladesh

The average cheque size is US$1-5 million.

Capria has offices in Seattle, Bangalore, Nairobi and Washington DC.

It invested in Indonesian earned wage access startup wagely.

ABC Impact

Headquartered in Singapore, ABC Impact is a private equity firm investing for the purpose of generating positive, measurable social or environmental impact. ABC Impact is a division of Temasek Trust Asset Management. Its founding investors are Temasek Trust, Temasek, Pavilion Capital, Mapletree Investments, Seatown Holdings, SP Group, and Sembcorp Industries.

Its investment strategy aligns with Temasek’s ABC Framework for an Active Economy, a Beautiful Society and a Clean Earth, building on the ideals of the 17 UN Sustainable Development Goals.

Key focus areas for us include financial and digital inclusion, better health and education, climate and water solutions, and sustainable food and agriculture.

The average cheque size is US$5-50 million.

It invested in UK-based Winnow last week.

Tin Men Capital

Based in Singapore, Tin Men is an enterprise technology investor in Southeast Asian startups. It invests in smart cities & security, smart production & agriculture, smart transportation/logistics, enterprise productivity, and omnichannel retail enablers

The average ticket size is

It invested in Singapore-based startup Ai Palette.

Krungsri Finnovate

It is the corporate venture arm of the Bank of Ayudhya, Thailand. Its mission is to provide strategic investment with a focus on helping startup achieve their goals through strategic partnership. With a corpus of US$100 million, it aims to enhance the ecosystem of startups located both domestically and internationally.

Also Read: Tokocrypto founder’s new AI startup Untukmu bags funding to disrupt Indonesia’s personalised gifting market

The average ticket size is US$1-20 million.

Startup invested: Sleek EV (Thailand)

1982 Ventures

1982 Ventures is an early-stage VC firm, with a core focus on seed-stage fintech startups in Indonesia, Vietnam, the Philippines, and Singapore.

The average ticket size is US$100K-500K

The startup it invested in is Untukmu (Indonesia).

Golden Gate Ventures

Golden Gate Ventures is a seed fund investing in early-stage internet startups in Southeast Asia. Since 2011, the firm has invested in over 30 companies across more than seven countries in Asia. The firm invests in internet and mobile startups across many sectors, including e-commerce, payments, marketplaces, mobile applications, and SaaS platforms.

The average cheque size is US$50K to US$3 million.

The startup it invested in is Untukmu (Indonesia).

Openspace Ventures

Openspace Ventures has more than US$150 million in assets under management from a range of global and regional institutional investors. It is currently deploying capital from its second fund.
Openspace Ventures makes investments in early-stage technology companies based in Southeast Asia.

Its typical investments are at Series A or B stages, where revenue traction is building and capital is required to drive rapid growth. Its existing portfolio covers B2C and B2B technologies that are accessing local, regional and global markets.

The startup it invested in is Rukita (Indonesia)

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X marks Echelon. Join us at Singapore EXPO on May 15-16 for the 10th edition of Asia’s leading tech and startup conference. Enjoy 2 days of building connections with potential investors, partners, and customers, exploring innovation, and sharing insights with 8,000+ key decision-makers of Asia’s tech ecosystem. Get your tickets here.

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Good entrepreneurs are masters in the trade of trying. They see what everyone else overlooks, and attempt what has never been done before.

With a team of just a few people – and often without footing in their industry – they outpace larger, well-resourced and well-staffed organisations.

They discover and seize opportunities at every turn, without losing focus. How do they do it? How do resource-constrained startups successfully enter an established market and reinvent it from the ground up?

The answer is, they excel at building trust. In order to innovate, you need users and investors to trust in the utility of something entirely new.

I define trust as the value we place on our relationship with a person or entity. Graduates from elite universities receive better opportunities because companies trust in the quality of their education.

Branded home appliances sell at a premium because people trust in their performance. Jobs requiring high levels of interpersonal trust – doctors, lawyers, consultants – rank among the highest-paying professions.

This principle holds for trends (we pay much more for cold-pressed juice because we trust in its health value), recent events (the Volkswagen emissions scandal, a classic trust breach, literally made us value the company less hence the major drop in stock price) and interpersonal communication (your loved ones are people you trust unconditionally).

Put simply, we value people and companies as well as products and services by the trust they manage to build with us. Your commercial self-interest makes you pay for things that you trust will have value to you.

It is a basic principle in economics that in order for a trade to happen, the involved parties need to trust in their mutual gain from it. Trust enables value creation, and this makes it everyone’s most valuable asset.

Also Read: Starting up? These are 5 challenges you will face

Build trust, capture value

Businesses that build trust well capture exponentially more value than industry peers. The stock market valuation of companies like Tesla and Alibaba are perfect examples of this.

We buy a stock because we trust the company will use its assets – such as employees, technology, customer relationships, and so forth – to harvest profit and appreciate in value in the future.

Balance sheet, brand and reputation are all just proof points for its value-creating (i.e. trust-building) potential. A company’s valuation is determined by how much trust it builds with people, and this trust becomes a quantifiable financial reality on the stock markets.

The same logic applies to startup funding. Investors will entrust entrepreneurs if they are hoping for them to succeed – the more trust they build, the more investment they are likely to receive.

In a similar vein, startups that successfully enter and transform an industry manage to quickly surpass the trust incumbents have earned with users and stakeholders over the years. Many tech companies today do this without ever owning much of the assets that make up their business.

Instead, they create trusted intermediaries such as Silicon Valley unicorns like Airbnb, Uber or Stripe. This genius feat allows them to capture value without owning the property, vehicles, payment terminals, etc. involved in their services.

Therein lies the power of platforms that establish trust among strangers, so that these can safely share their (underutilised) resources with the world.

Perhaps this explains why the fintech startup space is so hot at the moment – its main proposition is to create trusted intermediaries for the transfer of value that are much better than what exists today.

The magic of working consistently in order to be trusted

Let’s take a look at the broad picture – trust is more than a value maximisation strategy; it exemplifies the core spirit of entrepreneurship. Good entrepreneurs trust in what they are doing. They have only themselves and their team to rely on, and the rest of the world to convince.

They trust in the need they are addressing with their business, and in the voice of the market to help them discover sources of value. Every day, they make countless decisions based on trust in the direction they are taking. This culture of working remarkably and consistently drives innovation.

Indeed one remarkable trait of Silicon Valley is its ingrained culture of mutual trust. As INC writes: “This fusion of innovation, culture, and customer-focused productivity – combined with transparency and trust – that creates the secret sauce with which Silicon Valley brews its special mix of magic.”

Also Read: Working in a startup is neither romantic nor routine

In my upcoming book, ‘The Trust Economy‘ – how to quickly build the hard-earned trust that makes innovation easy, I distil my research on trust into the world’s first systematic trust-building methodology.

Drawing on personal experience of building a prominent startup community in Singapore and my work in the startup scene and contributions to the innovation domain, I present a simple six-stage model for entrepreneurs and intrapreneurs to swiftly build the essential trust of users, investors and key decision-makers.

I hope it will be of use to everyone who wants to start up.

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Image Credit: Cytonn Photography

This article was first published on October 13, 2019

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The freelancing landscape is experiencing a boom. According to a recent Statista report, the US alone is projected to have a staggering 86.5 million freelancers by 2027, a significant 51 per cent increase from just ten years ago in 2017. This surge in solopreneurs reflects a growing desire for flexibility, autonomy, and the freedom to choose projects.

However, managing a one-person business comes with its own set of challenges. Freelancers, content creators, and solopreneurs often juggle multiple roles, from client acquisition and proposal creation to project management, invoicing, and customer service.

This is where Finna steps in. Based in Singapore, Finna is an all-in-one solution for the solopreneur hustle. It streamlines workflows by facilitating customer management, proposal creation, and payment processing, offering a comprehensive solution to the complexities of solo business management.

The all-in-one solution for solopreneurs

Finna offers a cloud-based integrated workspace designed to simplify business management for independent workers like freelancers, content creators, agents, and e-commerce sellers.

Its suite of offerings automates the three key steps in a typical solopreneur workflow:

• Client acquisition: Its interactive Link-in bio and AI-powered client outreach enable solopreneurs to develop high-quality elevator pitches and tailored proposals aligned with the job description.
• Business management: The CRM tailored to solopreneurs’ workflows allows them to manage all projects end-to-end in one centralised location.
• Payments: The embedded payments into the workspace allow solopreneurs to track invoices, manage income streams, and receive payments seamlessly within the same platform used for project management.

“The productivity space for solopreneurs is fragmented and full of friction — there are individual tools for content creation, marketing and project management, but not a centralised workspace. I and my co-founder, Akshay Patil, used to take part-time freelancing side projects. The frustration of juggling multiple tools and platforms to manage our own part-time freelancing work sparked Finna’s idea. We saw a need for a centralised hub that empowers solopreneurs like myself to work smarter, not harder. Finna is our way of helping others avoid the same struggles and achieve their entrepreneurial dreams,” said Finna CEO and co-founder Coco Li. 

Finna leverages AI for automated proposal generation, tailoring proposals for diverse solopreneur segments. For instance, content creators easily create YouTube mention scripts by inputting brand intros and product features.

The platform also consolidates tasks like proposal creation, client communications, and payment tracking, reducing reliance on multiple tools. Alongside fostering a solopreneur community, Finna provides data insights on finances, marketing, and client engagement, empowering informed decision-making.

Also Read: Innovation in HR: Hacking Talents’s journey in personalised professional development

In Southeast Asia’s evolving digital landscape, opportunities abound for platforms like Finna. The rise of solopreneurship fuels the demand for efficient business management tools, aligning with the region’s growing appetite for digital solutions and advanced financial services. Positioned to cater to solopreneurs, Finna’s platform is designed to address their needs, prioritising usability and adaptability across Southeast Asian markets.

Finna operates on a freemium revenue model, offering both free and paid monthly subscriptions with access to premium features. This approach ensures flexibility for users while generating revenue through paid subscriptions.

Funding and future plans

At the pre-seed stage and backed by Antler, Finna is currently pursuing another round of pre-seed funding. The funds will be utilised to facilitate expansion to South Asia and develop embedded finance features aimed at providing financial inclusion for solopreneurs.

“Our mission is to equip and empower solopreneurs globally with the tools, resources, and network they need to grow their independent businesses and build sustainable, thriving, autonomous careers. We scope the product vision from an angle of how we can empower solopreneurs to grow step by step. We are starting with the productivity category to solve their immediate pain points so they have time to scale the business.

In many markets, they are usually excluded from traditional banking services, so we will build embedded fintech solutions to support them financially and help them run long-lasting businesses. By expanding beyond operational management and embracing embedded fintech, Finna will create a secure and financially empowered future for solopreneurs,” said Li. 

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Sunday, a full-stack insurtech group in Southeast Asia, has completed the acquisition of a 99 per cent stake in KSK Insurance Indonesia for an undisclosed amount.

This collaboration allows differentiated services powered by AI/machine learning to be offered throughout the motor and health insurance through existing and new distribution channels in parallel with advanced automation of sales, customer services, underwriting and claims processes.

Also Read: Sunday raises US$9M to grow its AI-powered insurance business in Thailand, Indonesia

Sunday also looks to grow personal lines through its omni channels comprising strategic partnerships with multi finance, state-owned enterprises, telecommunications, its direct channels, and intermediary partners.

“Our immediate focus will be to extend our product solutions to all our corporate clients, partners, agents and brokers in our ecosystem to serve the growing middle income classes with better claim, lifestyle and risk prevention services,” said Sunday CEO and co-founder Cindy Kua.

Founded in 2017, Sunday is a fully integrated sales and services insurtech firm that uses AI and digital platforms to offer personalised insurance products and services that suit all individual and business risks. As of 2023, Sunday claims to have grown organically to over US$70 million premium sold across the region.

The firm has obtained approval from OJK, the financial services authority of Indonesia. Sunday first launched in Indonesia as a registered insurtech and licensed broker in 2022.

Sunday is backed by global investors including Vertex Ventures Southeast Asia and India, Quona Capital, Tencent, SCB 10X, Z Venture Capital, Vertex Growth, Aflac Ventures, OSK-SBI and KSK Ventures.

Also Read: AI’s transformative role: Making insurance accessible and affordable globally

KSK Insurance is a general insurance company offering car, property and cargo insurance through agents and brokers across Jabodetabek, Bandung, Surabaya, Medan, and Bali. As of 2023, it claims to have a gross written premium of approximately US$40 million.

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X marks Echelon. Join us at Singapore EXPO on May 15-16 for the 10th edition of Asia’s leading tech and startup conference. Enjoy 2 days of building connections with potential investors, partners, and customers, exploring innovation, and sharing insights with 8,000+ key decision-makers of Asia’s tech ecosystem. Get your tickets here.

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In today’s digital age, information security is a critical issue that enterprises can no longer ignore. With the increasing number of ransomware attacks, the challenges of managing cross-border data flows, and geopolitical factors, businesses face more challenges regarding data management and protection. These phenomena have also accelerated the creation of corresponding laws and regulations by governments and relevant organisations worldwide.

For instance, companies around the globe are establishing information security management systems and adopting appropriate technologies and measures. Many companies also need to obtain the ISO 27001 certification, which added more control measures just last year. Moreover, if businesses fail to meet regulatory requirements, they may face restrictions, penalties, or even exclusion from the supply chain in various industries. This makes compliance no longer an option but a necessity.

Since this is closely tied to a company’s reputation and relationships, we expect that information security compliance will become an increasingly important factor in corporate operations.

Regulations leave businesses in the dark due to lack of clear implementation

When helping our clients plan their compliance strategy, we’ve found that the initial compliance implementation assessment is a common struggle. While the goal of protecting data is clear, most regulations only offer basic directions and require companies to demonstrate compliance without providing specific recommendations.

Here are some common examples of how compliance clauses are usually stated:

• Sarbanes-Oxley Act (SOX): This regulation mainly regulates U.S. listed companies, requiring the protection of financial data and reports and developing disaster recovery plans for sensitive information.
• Health Insurance Portability and Accountability Act (HIPAA): A US regulation for the healthcare industry ensures patient medical data confidentiality, specifies how long patient data can be retained and requires backup and disaster recovery plans for data protection.
• General Data Protection Regulation (GDPR): An EU regulation that requires companies to protect personal data, allows individuals to request data deletion, and requires backup plans to comply with individual rights.

When faced with numerous complex laws and regulations without clear guidance on implementing them, it can be difficult for company compliance units to know where to start.

Also Read: Securing the future: Navigating the digital transformation in BFSI amid cybersecurity challenges

Start with ISO 27001 to meet many security standards at once

To address these challenges, we recommend starting with the implementation of the ISO 27001 system. ISO 27001 is an international standard that helps organisations establish Information Security Management Systems (ISMS). Since its security requirements overlap significantly with other standards, such as HIPAA and GDPR, it is a good way to address several compliance regulations at once.

This means that by meeting ISO 27001, most of the other information security requirements of other regulations can be met at the same time. Only specific industry requirements need to be fine-tuned or customised to ensure your organisation’s compliance with relative standards.

Six audit checkpoints to meet data protection measures

Through our company, Synology aims to make data protection compliance easy for organisations of all sizes. To achieve this, we have outlined the following six audit checkpoints. If an organisation can answer “yes” to the following questions, it meets the basic data protection requirements for most regulations:

• Complete backups: Can data be efficiently and regularly backed up, ensuring restoration to specific versions?
• Backup verification: Are backup data truly secure, and are they proven to be recoverable?
• Data immutability: Do you have a copy of the data that cannot be tampered with or deleted at will?
• Restoration drills: Do you regularly simulate response strategies and procedures for unexpected events?
• Offsite secondary backups: Are backup data stored in different locations and media?
• Instant restorations: Can data be restored and services restarted within an acceptable time frame?

If it is not currently possible to achieve all these points, do not worry. By using a modern solution, these audit checkpoints can automatically be met. This backup suite helps IT personnel easily create a complete data protection strategy by deploying multi-version and multi-destination data backups. Not only does this help you meet the six major audit checkpoints, but there are no license fees, making it a cost-effective option to achieve compliance with information security regulations.

Also Read: The business edge: Why prioritising employee cybersecurity is a smart investment

Deploy active backup suite today to comply with data protection standards

Compliance with data protection laws is crucial for business operations, and failure to comply can have direct negative consequences. Take HIPAA for example: If healthcare institutions or related organisations fail to comply with HIPAA requirements, such as failing to protect patient medical information or failing to take the appropriate security measures, fines for each violation can reach up to US$1.5 million. Not only that, but it can also severely damage a company’s reputation.

According to a recent survey by Synology, over 80 per cent of companies are aware of data protection compliance laws but lack a comprehensive and adaptable data security solution because it helps IT personnel turn ideas into actionable plans to ensure the security and recoverability of company data while fulfilling data protection compliance requirements.

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SynPhNe (Synergistic Physio-Neuro Platform), a wearable solution designed to treat stroke and other neurology-related disorders, has received US$5 million in a Series A funding round.

Event Horizon Technologies, an affiliate of the Nadathur Group, is one of the key investors in this round. The Group is the family office of Nadathur Raghavan, co-founder of Indian software giant Infosys.

Also Read: Revolutionising Singapore’s healthcare amidst demographic shifts and economic demands

This fresh capital will be used by Singapore-based SynPhNe to expand its rehabilitation services, particularly in the US market.

Founded in 2013, SynPhNe has developed a wearable solution that trains brains and muscles in one system. Real-time synchronised EEG (Electroencephalogram) and EEG (Electromyography EMG) signals are captured during tasks and activities to create a self-correcting learning loop. This makes it possible to self-administer physical therapy, occupational therapy, and Neurotherapy protocols at home, after initial training with a therapist.

SynPhNe claims to have helped individuals with physical disabilities (resulting from neurological pathologies such as stroke, traumatic brain injury and cerebral palsy), learning disorders, ageing challenges (such as memory and functional decline), chronic stress and pain.

Also Read: How immersive tech can boost your health and happiness

Its technology is available on two platforms – the SynPhNe Xpert (for franchisees, hospitals and clinics) and the SynPhNe eNabl (for home users).

The medtech startup has established a foothold in many countries through its training centres in Singapore and Mumbai, institutional partnerships with well-known hospitals and private medical/physiotherapy centres, and pilot projects with patients and renowned institutions in the US.

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X marks Echelon. Join us at Singapore EXPO on May 15-16 for the 10th edition of Asia’s leading tech and startup conference. Enjoy 2 days of building connections with potential investors, partners, and customers, exploring innovation, and sharing insights with 8,000+ key decision-makers of Asia’s tech ecosystem. Get your tickets here.

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According to the European Space Agency’s space debris office, hundreds of millions of objects of different sizes, ranging from 1 mm to 10 cm, formed due to satellite collisions, exist in Earth’s orbit. Each one of these objects creates more debris by clashing further and poses a serious threat to space missions.

When Wei Shu, a research scientist at the Nanyang Technological University (NTU), conducted extensive research into this phenomenon, it became clear to him that extending the lifetime of satellites is the only way to avoid future collisions and debris.

So, in 2019, he joined hands with his NTU professor Joseph Chang and Dr Kwen Siong Chong, to embark on a journey to achieve this mission.

This motivated the trio to launch Zero-Error Systems (ZES).

Also Read: Semiconductor manufacturing nations set for growth as AI takes center stage: Alpha Intelligence Capital CEO

“Extending the lifetime of satellites can be achieved by ensuring the power reliability and data integrity of satellites in all operating environments,” ZES co-founder and CTO Shu told e27. “This is what Zero-Error Systems does.”

Based in Singapore, Zero-Error Systems provides semiconductor integrated circuits and solutions to enable and enhance radiation hardening and ultra-low soft error capabilities of electronic circuits. Its patented, radiation-hardened solution safeguards commercial off-the-shelf (COTS) semiconductor devices, which are not designed to withstand the harsh conditions in outer space.

The startup’s mission is to extend the lifespan of satellite subsystems, rovers and other devices.

“There are two primary methodologies for achieving radiation hardening: radiation hardening by process (RHBP) and radiation hardening by design (RHBD). RHBP was the dominant approach in the past as it is fundamentally effective in mitigating radiation. However, it is incompatible with commercial processes, and it is expensive and old-fashioned,” Shu explains.

RHBD, a low-cost and high-performance solution 

RHBD is now the prevalent tech which relies entirely on low-cost, high-performance commercial processes. “We achieve RHBD first by designing radiation-hardened integrated circuits (ICs) using solely circuit and physical designs and then employing these ICs to protect other COTS components from radiation. The RHBD approach enables nearly all advanced COTS into space, significantly advancing the space industry,” he adds.

According to Shu, ZES’s RHBD approach is probably the most optimised approach as it achieves comprehensively effective radiation hardening with minimum overheads and effort by directly hardening COTS components against radiation.

“Our solution offers substantially lower cost and higher performance when compared to the adoption of radiation-hardened yet expensive and low-performance ICs. The high performance is achieved by allowing the adoption of advanced COTS ICs. The total solution cost is at least one order of magnitude lower than the traditional radiation-hardened IC solution,” he claims.

ZES has collaborated with various partners globally, including in Europe where its solution has been implemented into OneWeb satellite and it now functions in space.

In addition to the space industry, RHBD has potential in the automotive industry, particularly in level-4 and level-5 autonomous vehicles. “High-level autonomous vehicles, which rely on edge computing, require a very high level of data integrity. Zero-Error Systems’s RHBD technology can tackle this issue,” Shu claims.

The startup generates money from semiconductor component sales, non-recurring engineering fees for customised solutions, and intellectual property (IP) license and royalty fees.

In 2019, ZES raised US$2.4 million in seed round funding. In June 2023, it went on to secure another US$7.5 million in Series A round from Airbus Ventures and Dart Family Office.

With over 20 staff members, Zero-Error Systems has built a market presence across three continents – Asia, Europe, and North America.

Singapore is still a small market

Shu opined that while Singapore’s space ecosystem has grown in recent years, it is still small compared to matured economies like the US, Europe, Japan and China. Hence, ZES needs to explore overseas markets to gain flight legacies, brand traction, and business.

“Being a Singapore startup, it is difficult to make ourselves known in a foreign land, especially when ZES is competing with big semiconductor players that have been in the space industry for decades. So, we need to present its scientific findings, exhibit our solutions at top international conferences, and engage strategic foreign partners to promote, sell and participate in mega space projects funded by foreign space agencies,” Shu remarks. “The other challenge is hiring engineering talents for deep-tech startups in Singapore. We are always competing with MNCs in the same talent pool.”

Also Read: Silicon Box’s Business Head on how chiplet architecture transforms semiconductor scalability

Shu further adds that Space, the final frontier for humanity, is poised for accelerated growth in the years ahead, and ZES aspires to be a pivotal player in this cosmic journey. “Our current solutions deliver substantial advantages across diverse space applications, and we aim to establish them as global industry standards. Simultaneously, we are actively bolstering our product portfolio with groundbreaking innovations to meet the evolving demands of the space industry.”

In an era where space debris poses a growing threat to satellite operations, Zero-Error Systems emerges as a beacon of innovation, striving to extend the lifespan of vital space infrastructure. As humanity ventures further into the cosmos, ZES stands ready to safeguard the final frontier for generations to come.

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X marks Echelon. Join us at Singapore EXPO on May 15-16 for the 10th edition of Asia’s leading tech and startup conference. Enjoy 2 days of building connections with potential investors, partners, and customers, exploring innovation, and sharing insights with 8,000+ key decision-makers of Asia’s tech ecosystem. Get your tickets here.

Want more from your Echelon experience? Be an Echelon X sponsor or exhibitor. Send enquiry here.

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Your website is a vital piece of the marketing puzzle for your company. It is the one spot that your clients can see what you have to offer at any time of the day.

You need to grab your user’s attention with your website and keep them interested. Here are a few tips on how to represent your company through your site.

1. Plan your site

Your first step towards branding your site is to decide how you want it to look. Study the message you want to convey and see how your products will work to present this. Estimate how many pages you will need, if you want one for products or if you want several to display each item that you are selling.

Also Read: 5 branding mistakes that startups should look to avoid

You might consider adding a blog to keep your customers up to date with what you are promoting or releasing. Gather images that you want to display and decide where you want them to go.

2. State your name

Another important thing to consider as you are plotting your site is what logo you want to portray. The logo is what people will associate your business with so you want it to look clear, crisp and professional.

If you have experience with graphic art, you can design this on your own. However, this might be something you want to hire out to be done.

Also, get the feedback of your employees and associates on what they think of the final image. This is something that will reflect your company for years to come.

3. Show your colours

The shades of colours you use on your website can affect your client’s interest in what they see. You will want to use the brand colours you associate with your company.

Also Read: The A,B, and C of startup branding

Use tones that elicit the emotion you want your customers to feel when they think of your company.

You should also pick colour schemes that match the photos you want to use. Whether you are using bulma css or a template, you should easily be able to set the shades that you want. Have others look at the test of your site to gauge if they are acceptable to what you have chosen.

4. Keep it the same

You want to use the same font and styles throughout your website. This should flow from one page to the next. Varying font styles and layouts can confuse your customer and make them lose interest in your site since they are having trouble following along.

Lay your landing page out and change the fonts until one works for you then stay with that through the entire project. You should also try to place your logo and comparative graphics in the same spot on each page.

Having them scattered from one page to the other can be distracting for your client.

5. A picture says a thousand words

Gather together images that give a clear and beneficial representation of your company and the products you advertise.

You will want to find professional shots that are clear and easy to see instead of those taken with a cell phone or personal camera that could be blurry or pixelated.

You should also look for pictures that show a sense of happiness either from customers or your staff. This will encourage the customer looking at your website to want the same happiness and then purchase your product. Sort them by order of the page that they will go on and then arrange them on that page. 

6. Let the world know

Once you have developed your website and it is published, reach out to your current customers to let them know that it is live.

You can reach them by sending an email to your email list or by posting it on social media.

If you let them know electronically, be sure to add a link to your site so they can access it easily. You might also encourage them to forward the link on to family and friends so that you can attract new clients to your business.

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Image Credit:  Brad Neathery

This article was first published on October 14, 2019

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