Since its founding in 2009, Rouge Ventures has maintained a consistent focus on investing in innovations that address long-term challenges rather than fleeting trends.

Managing Director Desmond Marshall reflects on this philosophy, noting, “It’s not about one-time fads or tech that no one uses.”

While their core principles remain steadfast, Marshall acknowledges the transformative role of technological advancements in shaping viable solutions. Rouge Ventures was among the first to explore blockchain technology, and early encounters emphasized the importance of discerning genuine innovation from unnecessary complexity.

Rouge Ventures’ investment philosophy extends across diverse industries, supporting both established enterprises and startups. This pragmatic yet forward-thinking approach underscores the venture capital firm’s reputation as a pioneer in recognising transformative opportunities.

One such initiative is the Sustainability Innovations Research Center (SIRC) in Thailand, where Rouge Ventures has converted traditional rice fields into a testing ground for agritech startups. Currently hosting over 60 startups, this platform offers real-world conditions for innovation and access to investors and business clients. By providing this free resource, Rouge Ventures demonstrates its commitment to fostering meaningful advancements while addressing critical global challenges, further solidifying its legacy of impactful investment.

Also Read: Why agritech startups will call for the next e-commerce revolution

In an email interview, Marshall shares insights about the Southeast Asian (SEA) tech startup ecosystem and what is coming up in the industry, particularly the agritech space.

The following is an edited excerpt of the conversation.

What are your thoughts on the current state of the SEA tech startup ecosystem, and how do you see it evolving over the next few years?

It is getting better [with] better education, bigger support by communities and government.

The startups will, of course, have their own niche in SEA, focusing on local needs like farming or tourism. The solutions should be enhanced dramatically in the next few years, but I see now that it is still very premature, even for local markets.

If they needed funding, scalability in terms of size and adaptability needed to be addressed. How each country partners with which organisations is also very critical. SEA is prone to natural disasters, which affect humans and crops. SEA startups in this area could and should stand out with better credibility.

Could you share Rouge Ventures’ strategic plans for SEA in the coming years? Are there specific sectors or markets you are particularly interested in?

Farming, especially for SEA, is an important commerce and export.

Indoor farming does not work; investors are pulling out in droves. We still need horizontal outdoor farming to feed the masses because everyone is wasting food and demanding cheaper prices. This means that climate change, droughts, floods, typhoons, etc., are all big factors that new tech needs to address.

Also Read: Unlocking agritech’s potential: Can Southeast Asia rise to the challenge?

Or else there will be famine or, even worse, riots due to high food prices. That is why we converted our own real rice farm in Thailand into an agritech accelerator, where we allow international agritech startups to come, test, and showcase in a real environment in front of clients and investors.

With the launch of your accelerator, agritech has become a focal point for Rouge Ventures. What motivated this shift towards agritech, and what potential do you see in this sector?

I have always been a supporter of sustainability-related projects, assuming they were not scams. Farming is one of them, but the fact we own a real rice farm means I get to know what is really going on.

Thailand is susceptible to extreme climates these days, from extreme sun to extreme floods and rain, making it impossible to grow full harvests. This means other locations around the world are facing similar issues. And with people demanding cheaper food, we have to ensure that there are enough quantities of produce grown. Tech really needs to be involved, or it cannot sustain itself for long.

The accelerator offers tech startups a unique opportunity to test their innovations in a real-life environment. How has the global tech community received this initiative, and what innovations have you seen emerge from it so far?

We have seen many satellite imagery startups doing farm predictive analytics. Most farmers are clueless about this area, as they rely on local weather reports. AI advancements are speeding this process up and making it more accurate, while at the same time showing how serious climate change is in the SEA area.

Startups are very receptive; how often do you have some venture capitalist telling you they own a real farm and that they could join this community for free and showcase and demo in real life in front of clients and investors?

Not many, if not none, around the world.

Also Read: What can food-agritech startups and SMEs do for business continuity amidst the pandemic?

What trends do you foresee in agritech investment in 2024, especially in the context of SEA? Are there any emerging technologies or startups that you’re particularly excited about?

AI is definitely a game changer in terms of doing analysis. I would see that more tech [are building solutions to] predicting the weather, but more importantly, building new innovations to protect crops from extreme weather.

We are seeing many new developments in fertilisers, soil enhancement, and seed grains, but I do not support these things as much as noninvasive, non-DNA-changing methods.

I look forward to faster farming processes using robotics, such as faster and safer harvesting methods, and certainly any new innovation that shields crops from extreme weather.

What do you believe are the biggest challenges and opportunities for agritech startups in SEA, and how is Rouge Ventures positioned to support them?

Agritech startups face a universal problem in that they position themselves as scientists and work in a lab or office. That is what the vertical farming startups did. You need a real farm to feel the weather, break your back in growing crops, and get your hands dirty.

And no, investors will not fund you millions of dollars just by reading your PowerPoint.

They all need a real farm to track and collect valuable data to improve and showcase to potential clients. Our Agtech Accelerator is doing just that, and the startups can collect valuable Asian data to do analysis. That is critical for any farming business, as SEA is critically dependent on farm produce.

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Image Credit: Rogue Ventures

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Unleashed by Purina, a global pet tech startup accelerator powered by the Purina Accelerator Lab, is hosting on November 27 in Singapore its first-ever meetup for pet tech startups from Asia, Oceania, and Africa (AOA).

Through the Unleashed Pet Tech Meetup, Purina Accelerator Lab’s parent company, Nestlé Purina PetCare AOA, aims to spotlight the region’s immense potential and create a supportive ecosystem for startups. With Asia Pacific’s pet care market ranking third globally, the region is at the forefront of innovative solutions, ranging from online retail platforms for pet food to at-home pet healthcare services.

e27 spoke with Kim Bill, Head of Purina Accelerator Lab, to learn more about the AOA region’s pet tech market.

Excerpts:

According to a Euromonitor International report, AOA’s pet care market is forecast to reach US$29 billion by the end of this year. How do you see pet tech contributing to this growth?

Accurate data is pretty hard to come by, but I believe that most of the pet care market is still in the pet nutrition vertical, which includes main meals, supplements and treats.

Pet tech is becoming increasingly sophisticated, with maturing technologies progressively being adopted by pet parents who would like to take better care of their pets, especially in terms of health. Examples include IoT devices, collars, litter boxes, vet telemedicine, and marketplaces.

Also Read: How telemedicine can revolutionise the veterinary world?

This number probably does not include the pet service segment of the Asian pet market, which raked in an estimated US$41.4 billion in 2020 and was predominantly led by mobile grooming services—that’s more revenue than pet food.

AI, computer vision, and sustainability are emerging trends. Which areas do you believe hold the most transformative potential for pet care?

All innovations are important. Climate change is a pressing global problem, and as the global leader in pet food, we have the responsibility to do our part. We have invested heavily in sourcing more sustainable practices for our operations, factories, resource use, regenerative agriculture, and, of course, packaging.

Machine learning, AI, and computer vision are all emerging technologies that are being harnessed not only on our factory floors, but we are discovering how startups are using these technologies to solve pet owners’ pain points.

Pets cannot talk and tell us if they are in pain or not feeling well. These technologies can give them a voice and help pet owners understand their pets’ conditions through easily accessible apps that provide alerts. They can also help vets in their daily work, helping them to be more efficient and reducing their very high-stress levels.

In a statement, you mentioned the increasing sophistication of AI-powered solutions in the accelerator programme. Can you share specific examples of AI innovations that have stood out?

I’ll provide two examples.

Animoscope, an alumnus of the 2021 batch, develops science-based algorithms to deliver virtual veterinary care. Its services cover remote triage and consultation, preventive medicine and nutrition services. We have incorporated their symptom checker on our Purina France website and will extend this to other countries.

VetChip, from the 2023 cohort, is a smart implantable biosensor animal health monitoring system designed to enable animals to live healthier, happier, and longer lives. VetChip supercharges existing microchips to work just like a Fitbit under the skin, providing animal owners and vets with continuous real-time health insights and alerts, such as temperature, respiration, and heart rate.

How do you think startups in the AOA region differ from those in other regions in terms of their focus or approach to pet care innovation?

Asia pet industry has a few distinct features:

• Pet owners are often first-time pet owners with younger pets.
• Pet owners are tech-savvy and often digital natives.
• Pet ownership is increasing, and owners are willing to spend on their pets.
• The caloric coverage is still very low in many parts of AOA (i.e. pet owners feed balanced and complete meals to their pets that are bought from pet food manufacturers. Many pet owners cook for their pets or feed them from their kitchen).
• Startups are very tech-savvy, particularly in countries like South Korea and China.

Since its inception, how has the Unleashed Accelerator Lab evolved in fostering innovation in pet tech?

We have accelerated 33 startups from all over the world and organised talks (to inspire and impart knowledge to thousands of founders), Pet Tech Meetups in Linz, Paris, Stockholm and now in Singapore. We also sponsor an Unleashed Pet Tech newsletter/ podcast, among many other activities. We also have a Pet Tech Founders Community of about 900 members.

Also Read: Pawprints extends seed round to expand its allergy-friendly pet nutrition biz

We aim to inform, inspire, and facilitate networking and to build the pet tech community of startups and investors. About 45 per cent of our alumni raised funds after graduation. We continue to collaborate with 60 per cent of the alumni at least a year after graduation and have invited three startups to continue in the Unleashed Business Incubator after graduation.

Are there any plans to expand the Unleashed Pet Tech Meetup to other regions?

This is our 4th Pet Tech Meetup. We’ve organised them mainly in Europe- in Linz, Austria, Paris, France, Stockholm, Sweden, and now in Singapore. Our meetups have been welcomed and well-loved because this is a big gap that we are filling. There is a huge demand, and we are proud to be the pioneers in building the pet tech community of startups and investors. We hope that in doing so, we will be able to bring more solutions to pets and their owners to make their parenthood journey enjoyable and seamless.

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Image Credit: 123RF.

The post Unleashing innovation: How tech is transforming the pet care market in Asia, Oceania, and Africa appeared first on e27.

e27 is the leading media tech platform at the heart of Asia’s vibrant startup and tech ecosystems. Its comprehensive coverage of the region’s innovation landscape connects entrepreneurs, investors, and industry leaders through news, resources, and impactful events. Central to its mission is Echelon, Southeast Asia’s premier tech and startup conference. e27 hosts it annually to showcase cutting-edge technologies, foster meaningful connections, and drive growth across the region. Through its media platform and flagship events, e27 continues to empower the region’s entrepreneurial community, serving as a vital bridge between global innovation and Asia’s dynamic markets.

As we prepare for Echelon 2025, we are looking back at some of our partners who demonstrate the collaborative and entrepreneurial spirit e27 stands for. One of our consistent partners is Sendbird. It is a global leader in real-time communication and AI-driven customer engagement solutions. Its robust API-first platform, combined with cutting-edge AI capabilities, has revolutionised how companies interact with their customers. This makes it a natural fit for Echelon’s mission to showcase transformative technologies. Through its involvement, Sendbird contributes to a community that inspires startups and enterprises.

Also read: What SendBird does to scale in Asia –and get it right

e27 and Sendbird: Partners in transforming customer experience

e27 has cemented itself as a powerhouse within the APAC region, leveraging its expansive network to drive meaningful connections across the tech, startup, and innovation ecosystems. With a legacy of fostering collaboration and growth, e27’s platform serves as a critical bridge between startups, investors, and corporates, amplifying opportunities in one of the world’s most dynamic markets. Its reach extends beyond just events, providing year-round support to many organisations who want to bring their message closer to their target audience. For instance, Sendbird partnered with e27 to, “Get Ahead in Digital Transformation.”

On 17 May 2023, industry professionals and innovators gathered for an exclusive webinar hosted by e27. Together, they explored the future of digital transformation and customer experience. Held via Zoom, the session provided attendees with invaluable insights into staying competitive in a rapidly evolving business landscape. The webinar featured expert advice on transforming digital customer conversations into meaningful, lasting relationships. It also showcased actionable strategies for enhancing communication and engagement. The event served as a platform for building connections with like-minded professionals, emphasising collaboration and innovation.

Echelon’s entrepreneurial spirit exemplified by Sendbird

Sendbird is an important member of the Echelon community. Its cutting-edge expertise in real-time communication and AI-driven customer engagement aligns seamlessly with the conference’s focus on innovation and technology. By addressing critical challenges like scalability and personalization in customer interactions, Sendbird exemplifies the forward-thinking spirit that Echelon champions. Its robust, API-first platform empowers startups and enterprises to create adaptive, intelligent communication systems. This makes it a perfect partner for the diverse audience of tech innovators, investors, and corporates at Echelon.

Sendbird’s engagement with e27 significantly helped them build a pipeline of potential startup customers across APAC. This is true particularly for high-growth markets like Singapore, Indonesia, and Thailand. This experience also enabled them to quickly gauge the potential and needs of these key markets. The partnership thus set the stage for deeper engagement and tailored support in the region. Clearly, Sendbird’s emphasis on empowering businesses with scalable and adaptive technology resonates with the entrepreneurial ecosystem fostered at Echelon. Its involvement underscores Echelon’s mission to bridge global innovation with local ecosystems, fostering collaboration and driving Southeast Asia’s tech landscape forward.

Also read: Sendbird reaches unicorn status amidst growing need for mobile communications

e27’s commitment to partners and the community

Looking ahead, Sendbird plans to showcase its AI agent capabilities at prominent industry events, including Shoptalk in Las Vegas in 2025. Additionally, the company is actively seeking opportunities to present its solutions at customer service and AI-focused conferences across the APAC region. Through these initiatives, Sendbird is poised to continue leading the next wave of in-app communication. e27 is always ready to support Sendbird in its initiatives to empower businesses to deliver cutting-edge, connected experiences.

e27 remains committed to empowering partners like Sendbird by providing tailored support that aligns with their strategic goals. Through event partnerships, access to new markets, and enhanced visibility within the APAC startup ecosystem, e27 fosters meaningful collaborations that drive growth and innovation. With its established network and expertise, e27 helps partners navigate the dynamic tech landscape, connect with key stakeholders, and unlock opportunities across borders. For organisations aiming to amplify their impact in the region, e27 offers a clear and proven platform to achieve success.

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This article is produced by the e27 team

We can share your story at e27, too. Engage the Southeast Asian tech ecosystem by bringing your story to the world. Reach out to us here to get started.

The post e27 is driving innovation in APAC’s startup ecosystem with Sendbird appeared first on e27.

Throughout 2024, e27 partnered with Remote to advance its mission of transforming global talent management. As Asia’s premier media platform, e27 connects entrepreneurs, investors, and innovators within the region’s vibrant startup and tech ecosystems. This partnership, particularly through e27’s flagship event Echelon, has allowed Remote to engage with forward-thinking organisations and showcase its cutting-edge HR tech solutions. By leveraging e27’s extensive network and influence, Remote has been able to amplify its mission of expanding access to global talent and empowering businesses with tools to scale internationally.

For Remote, collaborating with e27 has been more than a strategic alignment. In fact, it has been an invaluable opportunity to connect with a diverse ecosystem of startups, corporates, and government institutions. Together, they’ve tapped into a broader community committed to innovation and growth, helping businesses navigate the complexities of international hiring. This partnership exemplifies a shared vision of building an inclusive and flexible global workforce. As a result, it is paving the way for lasting impact in the HR and tech landscapes.

Also read: Empowering brands to build a personalised customer journey with Braze

Achieving success at Echelon: Connecting with key stakeholders

Remote’s involvement in e27’s Echelon event in Singapore early in 2024 marked a significant milestone for the company. The event brought together a dynamic group of stakeholders, including startups, investors, government institutions, SMEs, and corporate leaders. As a result, Remote gained a platform to showcase its HR tech solutions. The feedback from attendees was overwhelmingly positive. Remote’s booth became a hub to learn more about how its tools can simplify international hiring and compliance.

This event proved to be invaluable not only in terms of brand exposure but also in fostering relationships that have already begun to yield new business opportunities. Several interactions at the event have translated into new customers, reinforcing the importance of these industry gatherings in fostering growth and networking. Certainly, collaborating with Remote at such a high-profile event has reinforced the important role of innovation in shaping the future of work. e27 continues to empower the entrepreneurial community in Asia and is already all set for Echelon 2025.

The Remote webinar: Engaging a broader network with HR insights

Building on the success of Echelon, Remote further strengthened its relationship with e27 by hosting a targeted webinar in October. The session featured Jane Lee, Remote’s APAC business lead, alongside industry leaders. e27 designed the keynote speech and panel discussion to provide deep insights into the evolving HR landscape. The panel included Kihoko Tokue of Leave a Nest Singapore, Joanne Caparas of PayMongo, and Le Duy Khanh of Inspius. They examined the rapid transformation in workplace dynamics, particularly as remote work has become more widespread due to the pandemic.

By reaching out to targeted audiences from the tech, finance, and startup communities, e27 was able to secure 133% of the target RSVP. Further, it achieved an attendance rate of more than 50%. The webinar, moderated by e27’s Lyra Reyes, concluded that as remote work becomes foundational, companies should prepare by investing in culture-building, regular alignment, and flexible policies to enhance employee satisfaction and business continuity. The session was well-received, reflecting the interest and demand for in-depth insights in the HR space.

The success of the webinar highlighted the need for more HR thought leadership, and Remote is excited to continue this collaboration with e27 in the future. With plans to host more events and share further insights, Remote aims to engage a broader network of industry professionals, continuing to drive innovation in the HR tech space.

Also read: Data to dollars: Reshaping mobile marketing with Branch and e27

e27’s commitment to partners and the community

The synergy between e27 and Remote is clear—both companies are committed to fostering innovation and growth in the Asia-Pacific region. e27’s platform, with its extensive reach and focus on tech-driven solutions, complements Remote’s comprehensive HR tools. This partnership allows both organisations to empower businesses with the resources they need to navigate the complexities of international expansion. Together, e27 and Remote form a powerful team, helping businesses unlock new opportunities in the global marketplace.

e27 remains committed to empowering partners like Remote by providing tailored support that aligns with their strategic goals. Through event partnerships, access to new markets, and enhanced visibility within the APAC startup ecosystem, e27 fosters meaningful collaborations that drive growth and innovation. With its established network and expertise, e27 helps partners navigate the dynamic tech landscape. For organisations aiming to amplify their impact in the region, e27 offers a clear and proven platform to achieve success.

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This article is produced by the e27 team

We can share your story at e27, too. Engage the Southeast Asian tech ecosystem by bringing your story to the world. Reach out to us here to get started.

The post Collaborating for growth: e27 and Remote join forces to drive innovation in HR tech appeared first on e27.

Fundraising investments or taking a loan is a question I often see being asked about on Facebook groups for entrepreneurs or aspiring entrepreneurs.

This article will break down all the pros and cons so that any entrepreneur deciding between the two may make a more informed decision.

Fundraising (equity financing)

Pros:

• No repayment obligations: Investors provide capital in exchange for equity, so there are no monthly repayments or interest.
• Reduced cash flow pressure: With no repayment schedule, companies can reinvest more cash back into growth.
• Access to expertise: Investors may bring valuable expertise, contacts, and guidance.

Cons:

• Ownership dilution: You’ll give up a portion of ownership and control to investors, possibly impacting decision-making.
• Expectations of high returns: Investors typically seek substantial returns, which could pressure the company into fast-tracking growth and sacrificing fundamentals.
• Complex and lengthy process: Fundraising often involves significant time and resources to find the right investors and close deals.
• Equity cost: The potential value of the equity given away may outweigh the cost of a loan in the long term, especially if the business becomes highly profitable.
• Less than one per cent of startups ever receive VC funding.

Taking a loan (debt financing)

Pros:

• Maintained ownership: A loan allows you to raise funds without giving up ownership or control of the business.
• Fixed costs: Loans generally come with fixed payments, making cash flow planning easier.
• Faster process: Loans can be secured relatively quickly (hours to days) compared to equity financing(months).

Cons:

• Repayment obligation: Loans require regular repayments regardless of the business’s cash flow situation.
• Variable interest rates: especially for loans come with variable interest rates, which can lead to unpredictable expenses if rates increase. This can create budgeting challenges and increase overall costs, especially if market rates spike over the loan term (Most business loans in Singapore are fixed terms).
• Reduced profit margins: Interest payments reduce net income, which can directly impact profit margins.

Apart from the above pros and cons for each type of financing, there are also circumstance-specific considerations. This brings me to Stage and Sector.

Also Read: How to fundraise for Series A from a position of strength

Sector

While Equity financing isn’t exclusively available to tech startups, tech companies and other high-growth sectors tend to attract equity investors because of their potential for rapid growth and high returns. Investors are drawn to tech startups due to their scalability and disruptive potential in markets, which can lead to substantial returns which is required to offset the risk of an investment failure.

At times, the question is posed by a traditional business. But if less than 1% of startups ever receive VC funding, your odds are likely even lower. So, factor that in, lest you spend too much time on something where your chances are only slightly better than winning the lottery. That said, I do have friends in traditional businesses who received investment. However, the investors are more like new co-founders or business owners, often playing an active role in steering the business, rather than behaving like an investor.

Stage

The stage of your business is another consideration.

• If you are just starting up, loans may be harder to secure, except for secured loans or personal loans, as your business will not demonstrate to lenders that you have the ability to repay them. If you are a tech startup, note that in recent years, VCs have been expecting much more traction. Successful fundraising are also taking longer according to Carta. Angels could be a better option, except if you are from Singapore. The major angel networks typically invest at the Series A or even Series B stage (but they call themselves angels? SG’s founders need to speak up so things can change!) Platforms like Angel Investment Network where you can list your pitch and get discovered by investors from all over the world could be helpful.
• If you are a revenue-generating startup, both equity and debt financing will be suitable options for you. Even if you are VC-funded, not taking the time to understand and explore how debt financing works means one less tool in your financial toolbox. Taking small loans even when you don’t need them, reflects an established credit history and you as a reliable borrower that will aid you in taking larger loans in the future. It also helps to build relationships with lenders. During Covid 19, many banks prioritised their existing clients first due to the large amount of enquiries received.
• If you are not profitable, but can demonstrate a path to do so and/or high potential, VCs would be suitable. For loans, unless it is a secured or personal loan, depending on your region, you are likely to have to go for non-bank lenders and a higher interest rate may apply.

Disclaimer, I am the founder of Singapore’s first loan marketplace for Singapore borrowers looking for cheaper loans, but we are also fundraising.

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