Treasurer’s CEO Ted Kim says the company democratises access to the luxury markets by enabling anyone to invest in high-value assets through fractional ownership
The growing luxury segment can be attributed to its accessibility over the years. What once was a status symbol for the selective few has become logistically available. This can be attributed to the advancement of e-commerce, cross-border logistics, and payment systems. Utilising consumer products as a form of an alternative investment plays a strategic role in broadening an investor’s portfolio. This serves to expand their potential income sources and serve as an inflation hedge.
Clearly, there is growing interest in alternative investments. There is thus a need for a platform that can democratise investment in collectible assets through buying and selling fractionalised equity shares. Imagine DRC wine, Rolex watches, Hermes bags, and Macallan whiskey being readily available for purchase at a small share of $1. This would effectively equalise the investment landscape. It can do this by removing entry barriers and creating a social trading platform that addresses information asymmetry.
In response to this need, Treazer is offering fractional ownership in high-value collectible assets. This ranges from luxury items to emerging asset classes such as music royalties and NFTs. By lowering the barriers to entry and leveraging blockchain technology, Treazer is allowing anyone to become a stakeholder in prestigious collectibles.
Changing the narrative of the ultra-wealthy to ultra-accessible
Based in Singapore, Treazer is a fractional investment platform specialising in luxury collectibles that tend to appreciate over time. Blockchain technology plays a crucial role in creating transparent and secure investment opportunities, ensuring verified ownership of these assets.
To make their platform work, Treazer collaborated with Pohang University of Science and Technology Blockchain Center. They developed blockchain-based ownership, transfer, and voting functions for fractional ownership. Treazer contributed to the system design and processes. Pohang University on the other hand built the blockchain certification system which operates on the ERC20 network.
Their mission is to bridge the gap between collectors and regular investors through fractional ownership. Treazer currently offers more than 200 investment opportunities. Further, to make it even more investor-friendly, it provides daily price updates to enable decision-making for younger investors.
Ryan Kim, COO of Treazer, echoes this sentiment in an interview. He shares, “As a young investor myself, I’ve always been interested in investing in items people are passionate about, beyond traditional assets.”
He adds that Treazer’s inspiration comes from Ryan and their CEO, Ted Kim. The latter once invested in a bottle of Romanee Conti, which “we successfully sold within six months, earning a 20% profit.
Also read: Blockchain is revolutionising the real-estate market through fractional ownership
Expanding the Investment Opportunity to Everyone with Treazer
Inspired by the enthusiasm of their friends who later joined them in their wine and whiskey investments, the co-founders soon realised the potential to expand this opportunity to everyone. Treazer was born to allow anyone to invest in high-quality collectibles—or “treasures”—and benefit from the value they bring.
Their thesis paid off with a rapidly growing user base and ongoing partnerships with large financial institutions. In 2023, Treazer was able to secure a 361 per cent user growth with over 600,000 registered users. Their platform records a 42.1 per cent highest return and an average investor return of 14.6 per cent in over 200 collections.
In 2023, Treazer partnered with SK Planet and, more recently, with KB Pay and Lotte in 2024. As interest in collectibles has grown, these partnerships have helped Treazer expand its reach through its platforms. These collaborations have enabled Treazer to attract users from partner networks. More than that, they also provide easy access to services through the use of leftover points.
Treazer teases its plans to expand its offerings to include properties, classic cars, rare books, sports memorabilia, trading cards, and more. As long as there’s a viable market, its team is positioned to make it available within the platform.
Ryan Kim discloses that while Treazer has its roots in Singapore, they plan to expand next into Vietnam. Treazer is also looking for partners in Hong Kong who can provide international storage solutions and Japan-based securities firms.
Treasurer’s COO Ryan Kim says that while Treazer has its roots in Singapore, they plan to expand next into Vietnam
Investing in their passion, thriving in the business
Treazer’s key differentiators against other fractional ownership platforms are summarised in three items. First, their blockchain-backed certification of ownership. Second, partnerships with securities firms. And third, the addition of innovative assets like music royalties, IP, and rare collectibles.
Apart from its diverse asset offerings, Treazer has made significant technological advancements in asset verification and ownership. For one, they are able to showcase daily and historical price data similar to a traditional public trading platform.
Treazer has officially launched their platform, Treasurer, which uniquely provides daily price updates along with historical price data for each item. Its standout feature is proprietary data crawling technology and sophisticated algorithms. As a result, Treasurer Global tracks and analyses over 300,000 transaction data points from global markets in real-time. This level of transparency and data accessibility is a significant advantage for users.
“Treasurer Global democratises access to the luxury markets by enabling anyone to invest in high-value assets through fractional ownership,” says Ted Kim, CEO of Treasurer Global. “With our advanced data crawling technology, clients can confidently make transactions based on the most accurate and reliable information. This launch represents a significant shift in the global luxury and collectible investment landscape.”
Treasurer Global is now live and providing investors worldwide with the opportunity to invest.
Also read: Preparing your company for Southeast Asia: A strategic guide to the market
Treazer Generating Profitability with a Data-Driven Approach
Treazer has already generated profitability at this stage. It boasts 52 per cent on its listed items by using its AI engine to pre-select blue-chip collectibles. With an average IRR of 17.8 per cent, Treazer’s performance significantly outpaces that of other fractional investment platforms globally. This demonstrates the strength of Treazer’s data-driven approach and the quality of assets available on the platform.
Kim assures that their upcoming partnerships with securities firms and cryptocurrency exchanges will serve to enhance Treazer’s offerings further.
“As many investors already hold stocks and cryptocurrencies, incorporating these assets into our platform can create a more complete portfolio experience for them. On the flip side, Treazer has the potential to introduce passionate young investors to these brokerage firms and exchanges, fostering a symbiotic relationship.”
Treazer just recently secured their Pre-series A funding. This is primarily allocated to enhancing their AI engine that provides daily pricing for over 200 items within the platform. Additionally, their presence in Singapore has been established to facilitate entry into the Southeast Asian market. Before Series A, Treazer aims to launch a global version and gather enough users for beta testing.
If you’re interested in learning more about fractional ownership of collectibles through Treazer, visit www.treazer.com and contact them for investment opportunities.
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This article is produced by the e27 team, sponsored by Treazer
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Featured Image Credit: Treazer
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