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AI-powered recruitment: Revolutionising hiring in Southeast Asia

Southeast Asia’s recruitment industry stands at a critical juncture, facing both unprecedented opportunities and formidable challenges. The region, comprising diverse economies from emerging markets like Vietnam and Indonesia to developed city-states
like Singapore, represents one of the world’s most dynamic and rapidly growing job markets. This economic vibrancy, however, is accompanied by a widening skills gap, particularly in tech-related fields, creating fierce competition for talent.

Unlike more homogeneous markets in the West, Southeast Asia’s recruitment landscape is characterised by its remarkable diversity — spanning multiple languages, cultures, and varying stages of economic development. This diversity, while a strength, poses unique challenges for recruiters attempting to source talent across borders. Traditional hiring methods are struggling to keep pace, with 52 per cent of recruiters citing finding the right candidate as their most significant hurdle.

In response to these challenges, AI-powered recruitment tools are emerging as game-changers. They’re not just streamlining processes; they’re fundamentally reshaping how companies in Southeast Asia attract, assess, and onboard talent.

The urgency for such solutions is reflected in the projected growth of the HR technology market in the Asia-Pacific region — expected to surge from US$5.5 billion in 2022 to US$9.7 billion by 2028, a compound annual growth rate of 9.1 per cent. This rapid adoption underscores the critical need for more efficient, unbiased, and effective hiring processes in this booming yet complex market.

The AI advantage in recruitment

AI-driven recruitment solutions offer numerous benefits that address longstanding challenges in the hiring process. Traditional methods often involve time-consuming tasks such as resume screening, interview scheduling, and initial candidate assessments.

AI enhances this process by analysing thousands of resumes in minutes, using predictive analytics to evaluate candidates’ potential beyond their resumes, and accessing untapped talent pools through social media listening, thus improving efficiency and reducing bias in the initial screening stages. In fact, 23 per cent of hiring time is typically spent on the screening process alone. AI automates these processes, allowing HR professionals to focus on strategic decision making and candidate engagement.

One of the most significant advantages of AI in recruitment is its potential to minimise human bias and uncover hidden talent. Studies show that 60 per cent of successful hires would be missed by traditional hiring methods.

By focusing objectively on skills and qualifications, AI-powered tools can help create a more diverse and inclusive workforce by reducing human biases in the initial screening process. In Southeast Asia’s diverse market, these tools can efficiently identify qualified candidates from various
backgrounds, languages, and cultures, broadening the talent pool beyond traditional recruitment methods.

Also Read: How to simplify the overcomplicated hiring process

AI enhances the candidate experience through chatbots and automated communication systems, ensuring prompt responses to queries and providing real-time updates on application status. This seamless and responsive process creates a positive impression,
potentially increasing the likelihood that top candidates will accept job offers and recommend the company to others.

Moreover, AI tools analyse vast amounts of data to provide actionable insights, helping organisations make informed decisions about their hiring strategies and predict candidate success. For example, AI-powered predictive analytics can evaluate a
candidate’s true potential, including their cognitive skills and cultural fit, by analysing past hiring data to find patterns of success. This is especially valuable in Southeast Asia’s rapidly growing economies, where businesses are expanding and competing fiercely for top talent.

Addressing unique challenges in Southeast Asia

The adoption of AI in recruitment is particularly relevant in Southeast Asia, a region characterised by its young, tech-savvy workforce and dynamic business environment. AI tools can be tailored to understand and process multiple languages and cultural
nuances, making them invaluable in this diverse region.

With the rapid pace of technological advancement, many Southeast Asian countries are facing skills gaps in various sectors. In fact, 52 per cent of recruiters state that finding the right candidate is the most significant hurdle for them. AI-powered assessment tools can help identify candidates with the right skill sets and potential, even if their formal qualifications may not perfectly match job descriptions. This is crucial for bridging the skills gap and fostering innovation in the region.

Also Read: Soft skills, learning ability get increasingly important for hiring managers as AI transforms the workplace: LinkedIn

It is ironic that the challenge that AI is solving for is also further compounded by AI-enabled CV writing. General access to consumer AI tools ensures that most CVs today have, at the very least, clean language and structure. A large bank of homogeneously
acceptable resumes makes it that much harder for recruiters to sift the wheat from the chaff.

Innovations in AI driven recruitment

The latest AI-powered recruitment platforms are revolutionising the hiring process with innovative features. Comprehensive skill assessment tools now offer vast libraries of questions covering hundreds of skills, providing deep insights into a candidate’s
abilities. For instance, foundit’s Sprynt platform has developed over 20,000 questions across 500+ skills, allowing for highly customisable and targeted assessments.

Gamified assessments for evaluating cognitive and emotional attributes are gaining traction. These engaging tests have shown completion rates as high as 95 per cent, compared to 50-80 per cent for traditional assessment platforms, providing a more holistic view of candidates. To ensure the integrity of online assessments, sophisticated anti-cheating measures, including browser restrictions, video proctoring, and AI powered suspicious activity detection, are being implemented.

The impact of these AI-powered tools is significant. Industry data suggests they can lead to a 50 per cent reduction in hiring time and an 80 per cent reduction in the number of interviews needed. This efficiency not only saves resources but also improves the overall quality of hires.

Advanced matching algorithms are taking capabilities to the next level by considering not just skills and experience, but also cultural fit and career aspirations. Predictive analytics, analysing historical hiring data and candidate performance, are helping
companies make more informed hiring decisions.

Balancing AI and human judgment

While AI offers tremendous benefits, it’s crucial to maintain a balance between technology and human judgment. AI should be seen as a tool to augment human decision-making, not replace it entirely. As we embrace AI in recruitment, we must remain vigilant about potential biases in algorithms and ensure transparency in the hiring process. Regular audits and human oversight are essential to maintain fairness and inclusivity.

The future of AI in Southeast Asian recruitment

The future of recruitment in Southeast Asia is undoubtedly intertwined with AI. As these technologies continue to evolve, we can expect even more sophisticated tools that further streamline the hiring process and uncover hidden talent. The impact is already
evident, with companies using AI in performance management seeing a 20 per cent improvement in employee retention compared to traditional techniques, according to a 2023 study by the Singapore Institute of Human Resource Management.

By embracing AI in recruitment, organisations in Southeast Asia can build more diverse, skilled, and engaged workforces, driving innovation and growth in this dynamic region. We’re still in the early stages of AI adoption, and the potential is immense. Going
forward, the key will be to harness AI’s capabilities while maintaining a human-centric approach to recruitment. This way, we’re not just finding candidates, but fostering meaningful relationships that contribute to business success.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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Wavemaker infuses US$1.6M into NZ’s pre-employment screening startup Checkmate

The Checkmate team

Checkmate, a provider of pre-employment screening solutions in New Zealand, has completed its US$1.6 million seed funding round from Wavemaker Partners.

The capital will fuel Checkmate’s expansion into existing and new markets, including Australia, the US, and Southeast Asia, specifically the Philippines.

Also Read: AI-powered recruitment: Revolutionising hiring in Southeast Asia

The funds will also support improvements in the company’s technological capabilities and user experience as more organisations seek reliable and efficient pre-employment screening.

Founded in 2019, Checkmate aims to tackle critical challenges in HR and recruitment, including lengthy and inefficient hiring processes, high-risk hiring decisions, and the complex compliance requirements of various legal standards.

The company aggregates all pre-employment background checks and reference verifications into a “simple” experience for all stakeholders.

The platform integrates background checks, compliance processes, and AI-driven reference checking.

It has over 500 enterprise clients.

Also Read: The future of HR and fintech: Smile API’s real-time employment data solutions

“At Checkmate, we’ve made it our mission to turn what is typically an unenjoyable and cumbersome task, such as police vetting, into a streamlined and efficient process,” said Scott Inglis, CEO and founder of Checkmate. “Our solution significantly reduces the time-to-hire and enhances the candidate experience, ultimately helping businesses acquire top talent more effectively.”

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Beyond 3PL: BBTruck’s 5PL solution for a smarter, greener global supply chain

Steven Chou, CEO and co-founder of BBTruck

BBTruck, a supply chain and logistics technology company headquartered in Taiwan, recently closed its pre-series A funding round led by Oasis Venture, H2U Corp., and StarWorks Entrepreneurial Venture Capital, to bring its total funding to US$6.5 million.

The firm plans to use the money to accelerate global market expansion, particularly in North America and Southeast Asia.

e27 spoke with Steven Chou, BBTruck’s co-founder and CEO, to learn more about the company’s offerings, USP, and expansion plans.

Excerpts:

How does BBTruck differentiate itself from other logistics technology platforms? What are your competitive advantages in the global market?

BBTruck is a light-asset model that allows us to manage the platform from a holistic supply chain perspective without owning a fleet. This model enables traditional trucking companies and innovative logistics providers to join as capacity partners, helping businesses reduce logistics and transportation costs.

Our one-stop supply chain and logistics technology platform offers a comprehensive 5PL solution, providing a more integrated view than traditional 3PL or 4PL providers. It allows B2B clients to monitor capacity data, track shipments, and oversee routes through an intuitive interface, enhancing transparency and efficiency.

What are the primary areas where the US$6.5 million pre-series A funding will be allocated?

  • The funding will primarily be allocated to three key areas:
  • Actively expanding into international markets.
  • Enhancing technical capabilities in capacity data analysis and integration.
  • Recruiting top talent.

We currently operate eight logistics warehouses in Los Angeles, Houston, Chicago, New Jersey, Vancouver, and Toronto, supported by a fleet of around 200 vehicles.

Our immediate goal is to enhance our North American operations by adapting our platform’s functionalities to better suit the local logistics industry. This includes expanding map coverage, supporting more local languages, and strengthening partnerships with local logistics partners and customers.

Also Read: How companies are using AI to prevent supply chain disruptions?

By 2025, we also plan to enter Southeast Asia, such as Vietnam, Malaysia, Singapore, Thailand, and Indonesia, where we have already secured logistics partners. We aim to provide businesses in these regions with transparent supply chain logistics management.

We are also advancing our data analysis and integration technologies to deliver enhanced capacity calculation and automated dispatching services to our customers worldwide. We will also optimise our carbon footprint verification data collection applications to support logistics providers’ digital carbon management needs.

With plans to expand into North America and Southeast Asia, how does BBTruck plan to navigate the different regulatory environments and logistical challenges in these regions?

In North America, we’ve identified that shipping costs often fluctuate based on factors like peak hours and demand – unlike the more stable pricing models used in Taiwan. To address this, we continuously refine the features of BBTruck’s one-stop supply chain and logistics technology platform, enabling businesses to manage these variable shipping costs efficiently.

Collaboration with local partners will be key for newer markets like North America and Southeast Asia. These partners’ deep understanding of the regional logistics landscape will help us quickly adapt to each market’s specific operational models and regulatory requirements.

Can you share more about the enhancements BBTruck plans to make in its technology offerings, particularly in capacity data analysis and integration?

BBTruck is focused on enhancing our technology offerings by optimising big data applications and algorithm design to improve logistics capacity calculations and data exchange across multiple carriers and fleets.

Also Read: What entrepreneurs should know about delivery management in 2024

As our network of partners and customers grows, we are accelerating upgrades to our API integration interface and data exchange framework, enabling us to handle larger volumes of information and ensure seamless integration with various systems. We are also actively exploring AI technologies to advance our platform, aiming to develop new capabilities to enhance our one-stop supply chain logistics solutions.

BBTruck’s platform leverages big data to maximise logistics efficiency. Could you elaborate on the specific data points and analytics that drive these improvements?

BBTruck’s platform harnesses big data to enhance logistics efficiency by integrating and analysing various critical data points. Our system collects and analyses data related to transportation capacity, including truck sizes, devices, real-time orders, load capacities, and addresses.

When a business places an order, our platform uses this data to automatically allocate the most suitable transport fleet by matching available trucks to the delivery requirements. This approach optimises logistics resources, resulting in a nearly 75% reduction in empty truck rates and a 40 per cent improvement in order placement and tracking efficiency. These advancements significantly lower logistics costs and enhance overall operational efficiency for our clients.

By integrating diverse data related to transportation capacity, BBTruck can efficiently allocate and flexibly combine different delivery resources. For instance, a truck can be repurposed as a small satellite warehouse and paired with a motorcycle fleet to deliver goods in a radial distribution model. This strategy minimises the number of delivery points the truck must visit and reduces fuel consumption, enhancing overall logistical efficiency.

How does BBTruck’s API integration work with multiple carriers and freight companies? What challenges did you face in developing this feature, and how have you addressed them?

BBTruck’s API integration ensures seamless connectivity between our platform and various carriers and freight companies through a robust data exchange framework. This integration allows for real-time synchronisation of order, load, and cargo information, enabling customers to manage their entire supply chain logistics efficiently in one place.

Despite thousands of freight companies in Taiwan, many still rely on traditional methods like manual scheduling and phone orders, complicating API integration due to their lack of digital systems.

To address this, we developed a lightweight, easily integrable, and cost-effective order management system that adapts to various operational methods. Our solution offers high flexibility, using big data analytics to customise services based on specific customer needs, further ensuring broader compatibility and enhancing logistics management across diverse environments.

In the North American market, we face similar challenges. Although large fleets often have open APIs, many smaller logistics providers still use traditional methods. This presents significant opportunities for technological integration, making it a promising market for BBTruck.

Our platform’s solutions to industry pain points and alignment with market needs have driven a 30 per cent annual growth in logistics providers using our platform.

Moving forward, BBTruck will continue to enhance our matchmaking services, delivering additional advantages to our clients.

BBTruck claims it is committed to reducing carbon footprints and achieving net-zero carbon emissions. How do you plan to achieve these goals?

We plan to achieve these goals by integrating sustainability into our core operations. We employ technology to precisely calculate and allocate logistics capacity, minimising waste and enhancing efficiency. Our approach includes planning the most efficient routes to reduce fuel consumption and consolidating loads to maximise truck capacity, thereby lowering the carbon footprint.

Also Read: APX wants to revolutionise logistics in SEA with ‘less-than-truckload’ innovation

In August 2024, we partnered with Standard Foods on a charity delivery project in Taiwan executed with a carbon-neutral approach. This initiative leveraged our automated data collection for precise carbon footprint verification, reflecting our strong commitment to ESG principles.

Looking ahead, we will continue to leverage advanced technology to improve delivery efficiency, reduce carbon emissions, and deepen our use of logistics data for carbon footprint management.

Could you provide more details on the logistics data carbon auditing feature? How do you see it impacting the broader supply chain industry?

BBTruck platform’s logistics data carbon auditing feature, supported by Taiwan’s ISO 14067 product carbon footprint certification, allows for real-time collection and processing of emissions data. It provides businesses with access to Scope 3 (indirect greenhouse gas) emissions data from external logistics providers, aligning with the Greenhouse Gas (GHG) protocol. This automated data collection and analysis simplify the often challenging task of calculating Scope 3 emissions, offering a valuable tool for developing carbon-neutral supply chains.

Effective supply chain carbon management has become increasingly critical as the global focus shifts towards achieving net-zero emissions by 2050. The logistics industry faces substantial challenges in implementing sustainable practices and adapting to technological changes. BBTruck’s platform addresses these challenges by providing transparent logistics management that enables businesses to monitor and manage their carbon footprint throughout delivery.

Our platform reduces inefficiencies such as low load factors and high empty vehicle rates by calculating transportation capacity and automating allocation. This lowers the carbon footprint of logistics operations and benefits logistics providers and businesses by enhancing sustainability.

Image Credit: BBTruck.

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Real-world challenges: How Filipino startups can drive success through innovation and empathy

startups

A startup’s success is often driven by its ability to solve real-world problems effectively. Startups that identify pressing issues and develop innovative, scalable solutions are more likely to gain traction in the market.

Whether addressing industry inefficiencies, enhancing customer experiences, or solving societal challenges, these businesses thrive by aligning their products or services with unmet needs. By focusing on problem-solving, startups not only attract customers and investors but also build sustainable growth models. The ability to adapt and evolve with changing problems is crucial to long-term success in the competitive startup ecosystem.

Identifying societal problems requires startups to have a deep understanding of the needs and pain points of specific communities or industries. In this context, Filipino society—the most exciting market in Southeast Asia today.

This can be achieved through active engagement with potential customers, conducting surveys, and observing market trends. Startups should immerse themselves in real-life situations, talk to individuals facing challenges, and use data to uncover inefficiencies, gaps, or unmet demands.

Paying close attention to common complaints, time-consuming processes, or areas where technology can make a difference often reveals valuable opportunities. Founders who remain curious, empathetic, and focused on problem-solving are more likely to identify pressing issues that need innovative solutions.

Once a problem is identified, the next step is to build a tech-driven solution.

Also Read: Essential insights: Crafting a comprehensive cap table for founders

Founders should collaborate with technical experts or developers to design a product that addresses the problem. They should start by creating a minimum viable product (MVP) that tests the solution’s core functionality with a small group of users.

Feedback from this initial phase can help refine the product and ensure it meets user needs. Additionally, the solution should be scalable, adaptable, and able to leverage emerging technologies such as AI, cloud computing, or mobile platforms. By focusing on solving real-world problems with practical, tech-driven solutions, startups can position themselves for success and long-term growth.

How startups can solve a problem

But what else should startups keep in mind? Is there any insight that can help them understand their audiences, identify problems to tackle, and build the right solutions for them?

To find the answers, don’t miss the opportunity to gain invaluable insights at Echelon Philippines 2024!

Join Julian Cua, Managing Director and Partner at Boston Consulting Group (BCG), as he delivers the keynote, “Through the Eyes of the Everyday Filipino: Understanding Daily Challenges Worth Solving” at Level 2, SMX Convention Center Manila.

Also Read: Mastering the funding maze: Unlocking financing pathways for founders in the Philippines

Discover the pressing issues Filipinos face daily and explore opportunities for businesses and startups to address these challenges through innovation. Be part of the conversation that shapes the future of the Philippines and SEA at Echelon Philippines 2024.

Mark your calendars on September 26-27, 2024.

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A new dawn in the post-2G era: How cloud technology can propel the telco industry to new heights

The telecommunications industry stands at a pivotal crossroads as 2G and 3G networks make way for 4G and 5G. This transition presents a golden opportunity for telcos to reimagine their strategies, leverage cutting-edge technologies, and tap into previously unreached customer segments. Cloud technology is at the core of this transformation, poised to revolutionise telco operations and service delivery, especially in regions where 2G still dominates.

The next billion users: An untapped opportunity

For years, telcos have been entrenched in fierce competition, driving down prices and offering increasingly commoditised services. In this landscape, differentiation has become challenging, and growth in saturated markets has plateaued. However, the global shift from 2G to 4G represents a unique opportunity for telcos to break free from these constraints and connect with a vast pool of new users who have yet to experience the internet entirely.

According to GSMA Intelligence, there were still 3.2 billion 2G connections globally in 2020. In India alone, over 250–300 million people continue to use basic feature phones as an alternative to smartphones, which remain out of reach for many due to cost barriers. For telcos, these users represent an enormous, untapped market. As 2G networks sunset, telcos have a critical window to connect these users to the digital world and transform their businesses.

The shift from 2G to 4G is more than a network upgrade; it’s an opportunity for telcos to redefine themselves as digital service providers and key enablers of the next wave of internet adoption. It presents the potential to offer life-changing internet services to billions while securing long-term customer loyalty and driving growth.

Here are three critical areas to set a course for success:

Craft a forward-thinking strategy with tangible objectives

As the industry witnesses the transition from 2G to 4G, telcos must move beyond their traditional role as basic connectivity providers and embrace a broader, tech-driven vision. This shift requires a change in mindset—telcos must see themselves as enablers of digital experiences that transcend voice and data. By doing so, they can unlock new business opportunities and deliver value-added services that attract and retain customers.

Also Read: The next communications frontier: Uniting 5G and VoIP in Southeast Asia

A prime example of this transformation is Reliance Jio in India. It successfully evolved its business and positioning as a digital life provider by offering a comprehensive suite of apps and services alongside affordable devices. Telcos aiming to succeed in the post-2G era must adopt a similar approach, focusing on innovation and customer experience to differentiate themselves from the competition.

Harness cloud solutions to drive growth and build loyalty

Cloud technology is a game-changer for telcos looking to reach new users and enhance customer loyalty. One key advantage is its ability to lower the cost threshold for delivering app experiences and multimedia services. This is particularly crucial in regions where affordability is a major barrier to internet access.

Thanks to the cloud-enabled platform, recent advancements have made it possible for even low-cost feature phones to run popular apps like YouTube and TikTok. The cloud-enabled platform allows devices as cheap as $15 to deliver modern app experiences and video streaming, dramatically lowering the entry barrier for new internet users. This breakthrough can attract billions of new subscribers while enhancing customer satisfaction and loyalty through richer user experiences and seamless access to digital services.

Create innovation services and diversify revenue streams

While the transition from 2G to 4G poses challenges, it also presents telcos with an opportunity to explore new business models and revenue streams. Cloud-native networks enable telcos to collaborate with partners across various industries, such as entertainment, digital advertising, and enterprise solutions. These partnerships can help telcos create unique offerings that drive growth and maintain competitiveness in a rapidly evolving market.

For example, by partnering with content providers, telcos can offer bundled entertainment packages that include streaming services, gaming, and other digital experiences. These offerings generate additional revenue and help telcos differentiate themselves in a crowded market.

Navigating challenges and maximising returns

Implementing a cloud-first strategy is not without its challenges. Telcos must navigate complex regulatory environments, particularly regarding data privacy and network security. Additionally, they must balance the initial investment in cloud infrastructure with potential resistance from users accustomed to 2G services.

However, the potential returns are significant. By capturing even a small fraction of the billions of 2G users transitioning to 4G, telcos can drive substantial growth in Average Revenue Per User (ARPU). Cloud-based services also offer higher margins compared to traditional voice and data plans, positioning telcos for long-term success.

Also Read: Is Singapore 5G ready?

Embracing cloud technology allows telcos to maintain ownership of the customer relationship rather than being relegated to “dumb pipe” status by tech giants entering the connectivity space. By offering a comprehensive suite of services, telcos can remain relevant and competitive in an increasingly digital world.

Seizing the moment: The time to act is now

The sunsetting of 2G networks is pivotal for the telco industry. Those who seize the opportunity to undergo a fundamental shift in vision and strategy will be best positioned to connect the next billion users, provide transformative internet services, and cultivate lifetime customer loyalty. Industry leaders must embrace a cloud-first approach to keep pace with change and shape the future of connectivity.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Join us on InstagramFacebookX, and LinkedIn to stay connected.

Image credit: Canva Pro

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