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Reviving a failing startup: Financial strategies for long-term success

Saving a startup from bankruptcy needs thorough analysis, intelligent decision-making, and effective implementation. In today’s competitive business environment, many companies suffer financial issues that could sink them.

However, with the appropriate strategy and execution, the startup may turn the corner and achieve financial stability and long-term success. This article will discuss ways to save a struggling startup from bankruptcy.

Startups must address financial issues and adopt successful strategies to survive and expand. Startups can improve their financial status and make better judgments by addressing financial challenges.

Cost-cutting, income diversification, and external finance can help firms overcome financial challenges and succeed in the long term. Startups risk bankruptcy without careful financial management.

Startups might fall into debt and be unable to pay their bills without proper action. Losing credibility and trust with investors, customers, and suppliers makes it harder to get capital or revenue. Financial volatility can also strain the founders’ and workers’ mental health, lowering productivity and morale. Failure to address financial difficulties might lead to startup failure and dissolution.

Assessing the situation

Assessing the problem is essential to identify the severity of financial issues and create a viable solution. This requires analysing the startup’s financials, cash flow, and debt. The firm can decrease costs, increase sales, or seek external investment by identifying the causes of financial instability, such as overspending or a lack of revenue.

Financial professionals or consultants should be involved in this assessment to ensure a complete and accurate financial assessment of the startup.

Conduct a thorough analysis of the startup’s financial health

This research should examine the startup’s cash flow, profitability, and debt. It’s crucial to establish whether financial troubles are caused by mismanagement, market conditions, or other factors. After identifying the main concerns, a plan is needed to address them. This may involve cost-cutting, funding, or strategic alliances or acquisitions.

Evaluate the current revenue streams and determine their sustainability

The startup’s customer base, price strategy, and market rivalry should be examined in this study. Assess whether current revenue streams are enough to support the company’s operations and expansion. Market research, client feedback, and diversification or expansion options may be needed. Knowing income stream sustainability helps the startup prepare for the future and make smart financial decisions.

Assess if there are areas for cost reduction or optimisation

Analysis of the startup’s primary expenses is essential for cost reduction and optimisation. The company’s overhead expenditures, such as rent, utilities, and personnel pay, may be examined to minimise waste or negotiate better supplier arrangements.

Startups can also use technology or automation to optimise operations and cut labour costs. The organisation can boost financial performance and better allocate resources to development and sustainability by identifying cost reduction or optimisation opportunities.

Also Read: The growth of business messaging: How it’s improving business performance in Southeast Asia

Developing a financial strategy

Startups need a financial strategy to succeed. Setting financial goals, developing a budget, and using a financial management system to track costs and revenue are required. The company should also diversify its funding to decrease its dependence on one investor or loan. A well-defined financial plan helps the firm make informed decisions and avoid financial risks, improving its chances of sustained growth.

Prioritise cash flow management and establish a realistic budget

Startups can ensure sufficient funding for expenses and investments by regularly monitoring cash flow and following a realistic budget. This will assist the company in meeting its financial goals without cash problems.

A realistic budget will also help the business deploy resources and identify cost-cutting opportunities. Paying attention to cash flow and setting a reasonable budget is crucial to financial stability and success.

Explore potential avenues for increasing revenue

The startup can boost its cash flow by researching revenue-generating opportunities. This could involve diversifying its products or services to appeal to more clients or targeting new markets or demographics. These techniques can boost sales and cash flow, boosting the company’s financial stability and long-term success.

Consider seeking external funding options

Startups seeking capital may consider loans or investments. This money can be used for expansion, hiring, or marketing and advertising. External funding can help the startup grow faster and succeed longer. The startup must carefully assess these funding options’ terms and conditions to ensure they match its goals and financial capabilities.

Cutting costs

Cutting costs is another way startups can manage their finances. Startups can free up resources for expansion by cutting overhead, superfluous subscriptions, and outsourcing jobs. Cost-cutting can also help firms become more efficient and sustainable, improving their financial health. Startups must routinely evaluate their expenses and discover ways to cut costs without sacrificing quality.

Identify non-essential expenses and develop a plan to reduce or eliminate them

Startups should first identify non-essential expenses like office supplies, fancy office premises, and staff benefits and create a plan to cut them. Cutting these unneeded charges can drastically lower initial costs and improve their financial situation. This may involve renegotiating supplier contracts, shrinking offices, or tightening expenditure policies. These strategies will save startups money and promote efficiency and prudent spending.

Negotiate with suppliers for better terms or discounts

This may involve reevaluating contracts and researching alternative suppliers for better pricing or terms. Negotiating with the startup’s purchasing power can cut expenses and save money over time. Startups may also benefit from strategic supplier alliances to improve procurement and receive exclusive prices. Startups can save money and improve their finances by negotiating with suppliers.

Consider outsourcing certain tasks or functions to save on overhead costs

Startups can cut costs by outsourcing jobs that don’t need hiring and training new staff or buying expensive equipment and infrastructure. Startups can focus on core business activities while benefiting from specialised service providers’ expertise and cost savings. Outsourcing also allows startups to scale and adapt to changing demand and business demands. This cost-cutting technique can help the firm develop financially.

Also Read: Team performance unlocked: Harnessing chronotypes for startup synergy

Improving efficiency

Eliminating procedures and streamlining processes can boost efficiency. Startup productivity task completion time, and resource savings can improve.

Investing in technology and automation can streamline operations and boost efficiency. Startups can automate repetitive activities, decrease errors, and boost productivity with technology.

Lastly, promoting efficiency and constant improvement in the company can boost long-term profitability. Encourage employees to suggest process improvements and execute regular performance assessments to boost startup efficiency.

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LiveIn secures US$8.3M in Pre-Series B funding to accelerate regional expansion

LiveIn, a provider of affordable long-stay rental property solutions in Southeast Asia, today announced that it has secured US$8.3 million in its pre-Series B funding round led by Wavemaker Partners and InterVest, with participation from Malaysia Debt Ventures Berhad (MDV), Jungle Ventures, and CAC Capital.

The funding round will be used to fuel the Malaysia-based LiveIn’s expansion into other key cities across the region. It is set to enter Vietnam and Indonesia by 2024.

Founded by Keek Wen Khai (Khai) and Joey Lim, LiveIn offers affordable yet quality long-term rental options through an online-to-offline platform.

In a press statement, the company said that it is on track to onboard 10,000 rooms onto its platform while maintaining high occupancy rates in its existing markets Malaysia and Thailand. Presently, the company is run by a team of 120 employees across Malaysia, Thailand, and Singapore.

Also Read: Set sail with intellectual property: Your business’s journey to success

LiveIn said that its unique approach to long-term property rentals has proven to be successful, boasting an impressive average occupancy rate of 90 per cent in Malaysia and Thailand. This model not only generates higher rental income for property owners but also offers tenants access to affordable, quality furnished housing. Simultaneously, it ensures scalability and profitability for LiveIn.

In terms of product update, LiveIn has streamlined its tenant onboarding process while enhancing its property management services such as fully furnished units, dedicated concierge services, and community events.

The company is keen on introducing new service features and forging strategic partnerships to reinforce its market position. As part of its strategy, LiveIn aims to expand into new urban areas to meet the evolving needs of young urban residents.

“Our team is energised by the recent injection of funds from our investors. It is a clear indication of their confidence in our ability to penetrate new markets aggressively and address the needs of our existing markets. We are witnessing a massive surge in demand for affordable long-stay rentals, with young people seeking more autonomy and quality living spaces. This new round of funding empowers us to direct more resources towards developing innovative service offerings that cater to the needs of our property owners and tenants, positioning them for success,” said LiveIn Co-founder and CEO, Khai.

Image Credit: RunwayML

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Atomionics champions a more sustainable energy exploration through its virtual drilling innovation

Atomionics co-founders

Singapore-based deep tech startup Atomionics recently announced that it has made the first-ever “virtual drill” for commercial resource discovery in Western Queensland, Australia. In a press statement, the company explains that virtual drilling allows the entire energy industry ecosystem to avoid unnecessary physical drills.

The commercial deployment of Gravio, the startup’s technology, is seen as a “new chapter in energy resources exploration, where efficiency, accuracy, and environmental responsibility are accessible realities.”

In a surveying expedition with Australian energy company Bridgeport Energy, Atomionics captured gravity data to identify potential resources underground. According to the company, gravity data is the fastest and least invasive way to identify the potential density of objects. For example, it helps to identify rocks that could contain oil deposits.

“Gravio is designed for forward-thinking companies in the resource sector who share our vision of a sustainable exploration future. Currently, we have three deployments underway with three of the world’s largest mining companies. We are also actively engaging in dialogues with industry leaders to explore new applications and shape a collective vision for the future of resource exploration,” explains Sahil Tapiawala, CEO and Co-Founder of Atomionics, in an email to e27.

Run by a team of 16 engineers and scientists with experience in cold atom physics, product development, and AI, Atomionics has the backing of government and technology leaders such as In-Q-Tel (a non-profit organisation founded by the CIA and various US government agencies) and Singapore’s SEEDs Capital.

Also Read: Seraya Partners Fund I hits US$800M final close, invests in 3 energy firms

It also counts on the support of angel investors such as Pamela Vagata (Former AI Lead at Stripe and one of the founders of OpenAI), Keith Adams (Chief Architect at Slack who previously led Meta’s AI research team), Alex Turnbull (prolific fund manager), and Mikhail Zeldovich (CEO Trafigura Mongolia and Vietnam).

Previous investors include Wavemaker Partners, SGINNOVATE, Cap Vista (the investment arm of Singapore Defense), Paspalis, and 500 Global.

How the Gravio system works

The following is an edited excerpt of the interview with Tapiawala.

Can you tell us about the product development process of this solution?

The development of Gravio reflects Atomionics’ commitment to pioneering a future where quantum technology reshapes our interaction with the Earth’s resources.

It began with a vision to revolutionise resource exploration through advanced quantum sensing technology. Our multidisciplinary team of physicists, engineers, and AI specialists worked collaboratively, transforming this vision into reality. The development process was marked by rigorous research and testing, ensuring the integration of cold atom interferometry in a portable, basketball-sized sensor. This groundbreaking approach enables us to deliver precise, non-invasive resource mapping, setting a new standard in the industry.

Also Read: V-Flow: A promising solution to energy inequity in Africa and SEA

Our process involved merging cutting-edge quantum physics with practical engineering to create a tool that serves today’s needs and paves the way for new, environmentally conscious exploration methods. This journey has been a testament to the power of innovation and collaboration, setting the stage for even more groundbreaking advancements in quantum sensing.

What impact does the company aim to make with this product?

Atomionics is spearheading a movement towards a more responsible and sustainable approach to resource exploration. We need 500 per cent more metal and resources as part of the energy transition. Atomionics’ aim is to create a global map of the earth’s crust to pinpoint and estimate resources that will power humanity over the next 50 years. The first step in this direction is building a quantum gravimeter that can serve as a virtual drill. We envision a future where we can enable an exponentially more efficient precision exploration.

Our vision extends beyond immediate industry impacts; we aim to influence global environmental practices and contribute significantly to the preservation of our planet while meeting the demands of critical industries like energy and electric vehicles.

Is there any particular market that Atomionics is aiming for? Why Australia?

Our focus extends globally, with a keen interest in markets at the forefront of resource exploration and environmental innovation. Australia was chosen for our initial commercial deployment due to its diverse geological landscape and the presence of potential resources like oil and critical minerals for electric vehicles.

Surveying the challenging environment of Western Queensland provided us valuable insights into Gravio’s performance under real-world conditions.

This setting allowed us to demonstrate our technology’s robustness and versatility, crucial factors as we prepare to expand into other diverse geographic and industrial landscapes.

Also Read: EcoSfera helps turn your household waste into energy in the comfort of your home

What is your revenue model and path to profitability as a deep tech company?

We are focused on responding to the overwhelming interest we have received from potential customers. We are deeply engaged in understanding their unique needs and challenges, which is guiding our technology development.

By working closely with these partners, we are fine-tuning Gravio to ensure it not only meets but exceeds industry expectations. This customer-centric approach is laying a solid foundation for Atomionics’ future growth and success, as we believe that a technology truly tailored to its users is the one that will thrive in the market.

What will be the company’s major plan in 2024?

In 2024, Atomionics is poised to embark on a transformative journey. Our plan encompasses scaling our technology globally, deepening our impact across various industries, and solidifying our role as a leader in sustainable resource exploration.

We are committed to driving innovation within Atomionics and across the entire sector, fostering a future where technology and environmental responsibility go hand in hand.

Image Credit: Atomionics

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