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Navigating VC funding: The crucial role of a well-managed cap table

In the ever-evolving landscape of startups, securing venture capital funding is often the golden ticket that propels a promising venture to new heights. However, the path to VC success is riddled with challenges, and one crucial aspect that can make or break a startup’s appeal to investors is its cap table.

A well-managed cap table not only attracts potential backers but also sets the stage for a smoother journey as the startup navigates the complexities of growth.

In this article, let’s delve into some common cap table blunders that could hinder your chances of securing VC funding and offer insights on how to avoid them.

The pitfall of one dominant investor

While having a lead investor is a standard practice in the startup world, placing too much power in the hands of a single entity can be a red flag for potential investors. Diversifying your investor base is crucial, as it helps mitigate risk and showcases a more balanced and stable financial structure.

Imagine a scenario where a startup’s cap table is heavily skewed towards a dominant investor holding a substantial portion of equity. While this might seem like a vote of confidence from a major backer, it can also signal potential problems. Over-reliance on one investor for financial support and decision-making power can lead to a lack of diversity in perspectives and a vulnerability to the whims of that specific entity.

Also Read: Innovation in HR: Hacking Talents’s journey in personalised professional development

To avoid this pitfall, it’s essential to actively seek out a mix of investors with varying expertise, backgrounds, and interests. This not only safeguards your startup against the risks associated with a single point of failure but also adds value through the diverse insights and networks that different investors can bring to the table.

Managing ex-founders with excessive equity

The dynamics of startup founding teams can be complex, and as ventures evolve, so do the roles and equity stakes of founders. One common cap table blunder is allowing former founders to retain excessive equity, particularly if it exceeds the generally accepted threshold of 10 per cent.

Investors are likely to raise concerns if they perceive ex-founders still hold significant sway over the startup’s decision-making processes. This situation can create challenges in establishing a clear leadership structure and may even hinder the ability of the current leadership team to drive the company forward.

To address this issue, startups should proactively manage the equity stakes of ex-founders, ensuring that they are in line with industry norms. This might involve buyback agreements or equity vesting schedules that gradually decrease the stake of ex-founders over time. Striking the right balance is crucial to maintain a healthy and dynamic leadership structure that aligns with the startup’s current goals and direction.

Founders’s equity pre-seed round: Striking the right balance

Founders holding a substantial stake in the company is generally seen as a positive indicator of commitment and confidence in the project. However, striking the right balance between founder equity and investor interests, especially before the seed round, is crucial.

In the early stages, founders often wear multiple hats, from ideation to execution. Investors want to see a strong commitment from the founding team, which is often reflected in the equity they hold. While the ideal range can vary, a common benchmark is for founders to retain at least 80 per cent of the equity before the seed round.

This significant founder ownership demonstrates a belief in the venture’s potential and aligns the interests of the founders with those of the investors. It also provides a buffer for the founders to navigate the challenges of the early stages without feeling overly pressured by external influences.

The dangers of a zoo of investors

While securing funding from a diverse set of investors is generally positive, there’s a fine line between diversity and chaos. A cap table resembling a zoo with numerous small investors can be challenging to manage and may lead to governance issues down the road.

Also Read: Acing in hackathons: What every tech enthusiast needs to consider

Imagine a scenario where a startup has attracted a multitude of small investors during its initial fundraising rounds. While each investor may have good intentions, the sheer number of stakeholders can complicate decision-making processes, hinder communication, and slow down the pace of progress.

To avoid the dangers of a crowded cap table, it’s crucial for startups to strike a balance between securing diverse funding sources and maintaining a streamlined and organised investor base. This might involve consolidating smaller investments into larger rounds, fostering clear communication channels with investors, and regularly updating them on the company’s progress.

In the competitive world of startups, attracting venture capital funding is a significant milestone. However, the journey to securing VC backing is fraught with challenges, and a well-managed cap table is a key determinant of success.

By avoiding common pitfalls such as relying too heavily on one dominant investor, managing ex-founders’s equity, striking the right balance of founder equity pre-seed round, and avoiding the chaos of a zoo of investors, startups can position themselves as attractive prospects for VC funding.

Remember, a well-structured cap table not only instils confidence in investors but also lays the groundwork for a more resilient and agile startup as it navigates the complexities of growth. As you embark on your fundraising journey, keep these key points in mind to increase your chances of VC success and set the stage for a prosperous future for your startup.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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Transforming grief in the digital age: liveful’s journey from loss to innovation

liveful’s VP (Engineering) Peter Alvino, Founder and CEO Keng Low, VP (Commercial) Mohamed Abbas, and VP Growth (Adriena Lim )

Keng Low, a startup investor and co-founder of Finantier, recently launched liveful, a new digital platform aiming to redefine how Singapore approaches commemorating loved ones. The startup has already raised undisclosed funding from CapitaLand Investment (through its corporate venturing arm supported by the CapitaLand Innovation Fund) and Rainmaking APAC, besides EDB’s Corporate Venture Launchpad programme.

We sat down with liveful founder and CEO Low, who shared the personal inspiration behind the new venture and the innovative features that set it apart in the digital landscape.

Turning personal loss into a collective cause

The genesis of liveful is deeply personal for Low, who transitioned from the fintech world to tackle a critical gap in Singapore’s societal fabric. The passing of both his grandmothers fuelled a quest to revolutionise how we navigate and commemorate loss. The founder’s frustration with the archaic processes of funeral planning led to the birth of liveful, a new digital platform supporting how individuals navigate the emotional and logistic challenges of loss online. The new platform aims to bridge deeply personal and unmet local community needs.

Also Read: Navigating VC funding: The crucial role of a well-managed cap table

“Plans for the average funeral procession begin rolling out within 12-24 hours — meaning those closest to the departed are often bogged down trying to make sense of unfamiliar logistics, admin and more, instead of being present in grief. This frustration evolved into a broader realisation: countless others in Singapore faced or will face these same challenges,” he said.

“It’s ironic that this story exists amid all the startups and digitally-driven innovations around us. It was here that liveful was born — out of a personal journey that resonated with a collective experience, aiming to innovate in a space that time and technology seemed to have overlooked,” Low explained.

Shaping the cultural landscape

Liveful’s recent survey indicates a growing acceptance of digital grief expression in Singapore. The founder envisions this trend evolving into a more open and compassionate society, with liveful playing a pivotal role in shaping the cultural landscape around discussing loss online. The platform offers a unified space for communal support and individual healing, fostering a community that embraces the digital expression of grief.

“Our survey reflects a shift towards digital grief expression in Singapore. Guided by the right tools, I see this trend evolving Singapore into a more open, accepting and compassionate society. liveful plays a pivotal role in this, offering a platform that normalises discussing loss online, providing a space for communal support and individual healing. We want to offer a leap forward with a unified platform that intuitively aligns with the digital behaviours of Singaporeans seeking solace and guidance amidst loss. Our aim is not just to be a part of the digital landscape but to make liveful a familiar, comforting presence in the unique grief journey of each individual,” he added.

Capturing memories and managing legal aspects

liveful aims to better address existing needs in the grief journey by connecting those experiencing loss to the spectrum of choices around 1) the expression of loss, (2) how they commemorate loved ones, and (3) approach logistic challenges families face, all through a dedicated digital environment.

Liveful introduces groundbreaking features such as 3D virtual spaces for capturing memories and Digital Vaults for managing legal and digital aspects. The ‘Memories’ feature provides users with immersive 3D virtual spaces for creating personalised memorials that are adaptable to diverse cultural norms. ‘Legacy,’ the digital vaults service, addresses practical aspects, ensuring seamless legal and digital affairs management during challenging times.

Its Network of Care feature aims to include a diverse range of support partners and ambassadors. From lawyers to insurance companies, the network is designed to support the varied grief experiences in society. The long-term vision is to address digital fragmentation in grief-related services and ensure support is always within reach.

Massive opportunities and future expansion

liveful’s immediate focus is on understanding and serving the unique needs of the Singaporean community. It aims to build a local foundation of trust before considering expansion. The platform sees potential in other markets with highly urbanised environments but prioritises a strategic and culturally sensitive approach.

“We believe in the power of responding to the specific demands of those we’re building for – ensuring that every aspect of liveful is deeply rooted in the lived experiences of the people here. This initial focus is crucial; it’s about being fully present and responsive to the needs of our community, and it reflects our commitment to respect and empathy in every aspect of our journey,” he shared.

Also Read: What will be the key trend in technology next year?

“As we look to the future, we see liveful’s potential to touch lives in other markets, especially those with highly urbanised environments like Singapore. But ultimately, it’s about building a local foundation of trust and understanding before seriously considering expansion. This approach is not just strategic; it reflects our respect for the diverse cultural and emotional intricacies of grief and remembrance,” he elaborated.

The major challenge faced by liveful lies in balancing cultural and emotional sensitivities. The platform’s phased rollout prioritised the ‘Loss’ feature at launch, providing users with immediate guidance through the practical aspects of loss. This strategic decision is expected to benefit users during the critical early stages of grief.

“It’s about striking the right balance – being there for people in their moments of need while respecting the personal nature of grief. Our commitment to this delicate balance is what guides our marketing and communication strategies at every level,” Low claimed.

Sensitivity in design and navigating cultural nuances

Liveful’s development involved deep research, hundreds of interviews, sentiment surveys, and partnerships with key stakeholders to launch Network of Care. Ambassadors like Jelyn Wong, who shared personal experiences of loss, helped ensure the platform authentically represents Singapore’s diverse emotions and perspectives.

“Individuals like Wong shared their very personal experiences of loss to ensure our platform authentically represents the wide range of emotions and perspectives prevalent in Singapore. This people-first approach makes liveful a resonant space for Singaporeans from all walks of life,” Low said.

Also Read: How immersive tech can boost your health and happiness

As liveful steps into the public domain, it marks not just a launch but a significant leap toward transforming the landscape of grief in the digital age, one that reflects the collective experience of a society navigating loss in a space-conscious environment.

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Halal beauty brand RADC secures US$5.41M for ASEAN expansion

(L-R) RADC Co-Founders Cindy Nyoto Gunawan (CEO) and Tiffany Danielle (CMO and Product Head)

Indonesia’s Halal-certified beauty brand, Rosé All Day Cosmetics (RADC), has secured US$5.41 million in a Series A funding round of investment led by SWC Global.

DSG Consumer Partners (DSGCP) and AC Ventures also participated.

RADC will use the fresh capital to broaden its nationwide distribution, expand its market reach into other ASEAN countries, and enhance its product across the board.

The company also intends to scale up its team by recruiting in critical departments, such as marketing, social media, operations, finance, and product development.

Founded in 2017 by Cindy Nyoto Gunawan, Tiffany Danielle, and Samantha Wijaya, RADC brings “high-quality”, clean-beauty makeup and skincare solutions that are cruelty-free and celebrate natural beauty, inclusivity and sustainability.

Also Read: How cruelty-free, Halal-certified D2C cosmetics brand RADC achieved 4X growth in 2022

RADC claims that it registered significant growth attributable to the expanded distribution, increased interest from local e-shoppers, and strong customer retention. In 2022, it saw a 4x increase in annual revenue, followed by a 6x growth in 2023.

Commencing with a modest US$10,000 initial capital, the D2C business said it achieved profitability within a mere 1.5 years of operation.

In 2020, RADC raised undisclosed seed funding from AC Ventures and GIA Venture.

In 2022, Indonesia’s cosmetics and skincare markets, valued at US$800 million and US$2.4 billion, respectively, will experience annual growth of 14-16 per cent and 10-15 per cent until 2026. This expansion is fuelled by a Millennial and Gen Z base of 145 million consumers desiring premium products amid a rising GDP per capita, expected to reach US$7,000 by 2026. The substantial digital engagement, with an 89 per cent penetration rate in urban areas, is attributed to the flourishing e-commerce and social media landscape.

Fundraising or preparing your startup for fundraising? Build your investor network, search from 400+ SEA investors on e27, and get connected or get insights regarding fundraising. Try e27 Pro for free today.

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Ecosystem Roundup: TikTok Shop gets winning hand in Tokopedia deal | Startup investments in SEA decline 65% in 2023

Dear reader,

In a strategic move, TikTok Shop is poised for a powerful resurgence in Indonesia through a groundbreaking deal with Tokopedia following a two-month ban spurred by new social commerce regulations.

The merger enables TikTok to seamlessly integrate with Tokopedia, leveraging the latter’s extensive logistics network and financial products. Tokopedia, holding a significant 35% of Indonesia’s total GMV, strategically avoids costly subsidy wars by merging with TikTok Shop, which recorded an impressive US$4.4B GMV in the region last year.

The deal de-risks GoTo’s e-commerce business and aligns with its profitability goals. Analysts emphasise the potential wave of similar mergers across the region, inviting scrutiny over foreign companies and their relationships with local platforms. TikTok’s localisation strategy becomes critical, with the combined Tokopedia-TikTok Shop alliance projected to capture a 40% market share, surpassing Shopee.

While uncertainties persist about the separation of social media and social commerce, TikTok’s deep pockets position it as a formidable force in live selling, impacting Shopee’s competitiveness. As the Indonesian government closely monitors the trial campaign, the success of this partnership could redefine the landscape of Southeast Asia’s e-commerce sector.

Sainul,
Editor.
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Top 10 startup founders in the e27 community shaping the tech industry

In the vibrant e27 community, a diverse array of voices actively influences conversations on emerging technologies and innovation. This feature is dedicated to our top 10 contributors, all of whom are noteworthy startup founders. They bring forth expert insights in their respective domains, offering a valuable glimpse into their journeys and experiences within the startup ecosystem.

Artem Moskalev

Moskalev is the Co-Founder of IVITECH, a mobility fintech startup. The company provides access to vehicles and innovative solutions for mobility entrepreneurs across Asia, CIS countries, and beyond. Committed to Indonesia’s greener future, it supports the government’s goal of 2.5 million electric vehicle users by 2025. Outdated and unsafe bikes hinder ride-hailing drivers, affecting their income and safety. IVITECH offers affordable daily subscriptions for brand-new electric bikes to tackle this, ensuring safety and reliability and contributing to cleaner air for healthier communities.

“It is not only big business that is able to influence global world processes. Young and emerging technology companies also have the resources and potential to make the world a better place.”

Daan van Rossum

Rossum is the CEO of FlexOS, a Future of Work media brand offering articles, podcasts, guides, and tools for modern managers navigating the dynamic work landscape, with a spotlight on remote work, hybrid work, leadership, and AI. FlexOS has garnered attention in The New York Times, Harvard Business Review, Business Insider, and The Economist.

“There’s a noticeable shift towards emphasising its importance in boosting engagement, retention, and productivity. Furthermore, we’ve seen the rapid rise of remote and hybrid work models, accelerated by the COVID-19 pandemic. This has pushed companies to rethink and enhance the experience for remote and hybrid workers.”

Daryl Lim

He is the Co-Founder of MetaPals, a blockchain startup on a journey to help users transition from Web2 to Web3 through digital pets in the metaverse. He is also an active mentor for startups, having imparted his knowledge and experience at many platforms, from hackathons to accelerator programmes.

“Just like a bear prepping for winter, tech workers can fortify themselves for the funding winter. Bears fatten up and find safe dens before the freeze; similarly, tech workers should enhance their skills, make themselves indispensable, and secure a supportive professional network. Like bears storing energy, tech workers should save and invest wisely.

A bear doesn’t sleep through all winter; they wake intermittently, ready to adapt. Similarly, tech workers should stay updated with trends and be ready to pivot. Just as the bear trusts the cycle of seasons, tech workers should remember winter always leads to spring. And in spring, opportunities bloom again.”

Also Read: Top 10 contributors in communications and marketing excellence

Darryl Dickens

Dickens is the Founder of Out-Position, a company specialising in positioning and Category Design for tech startups, innovators, and growth-oriented enterprises. His primary areas of expertise and passion for facilitating this goal include crafting compelling points of view, implementing Category Design, and devising ecosystem strategy and optimisation.

“The Cost of Capital has irrevocably increased. We will likely not see “free money” or “zero interest rates” for the rest of our careers. This means three key things:

  • Debt servicing becomes more expensive for startups
  • The risk-weighting by VCs on capital investment increases
  • Other options and rates of return for fixed interest, bonds, etc., become more attractive for investors/stakeholders/home offices

This will force revised thinking and strategy by founders and startups around ‘the new Category that I am creating’. It needs to be bigger than just the Total Addressable Market (TAM) currently identified — and more compelling is the new and bigger Category. This will give you a cut-through of your story and point of view around the new problem you are solving, the new category that emerges, and the new economics and value you are creating.

2024 is a very different environment. Let’s think different and bigger!”

Davin Dedhia

Dedhia is the Co-Founder and CMO of Auptimate, a platform empowering fund managers, family offices, and professional investors to swiftly launch their Special Purpose Vehicles (SPVs) and syndicates online. Auptimate ensures investors can concentrate on their primary focus of investing, handling the legal, compliance, and operational aspects of SPV creation and management.

Gagan Ajmani

Ajmani is the CEO of WOWS Global, a Singapore-based fintech platform specialising in financing solutions for tech-enabled businesses. It is a pivotal link connecting startups with investors, streamlining transactions, and offering alternative financing options.

“As we look ahead to the upcoming year, the widespread application of AI and machine learning is fundamentally reshaping various industries, particularly in fintech. Our strategic emphasis lies in utilising AI to streamline due diligence processes, enhance transparency in private markets, and elevate analytics.

Recognising the challenges in achieving public market-like transparency in private markets, we believe that AI holds the key to addressing this issue to a significant extent. By leveraging AI responsibly, we aim to refine investor matching, optimise risk management, and reduce deal timelines substantially.

This proactive use of AI promises faster deal closures in private markets, underscoring the transformative impact of advanced technologies on the efficiency and transparency of financial transactions.”

Jakob Rost

Rost is the Founder and CEO of Ayoconnect, Southeast Asia’s leading Open Finance API platform. Since its inception in 2016, Ayoconnect has interconnected over 1,000 companies through a centralised Open API network that integrates online and offline businesses and financial services providers. Rost is also engaged as an angel investor and advisor to early-stage startups.

“The immensely popular buy-now-pay-later (BNPL) payment plans have already achieved a staggering GMV of US$3.5 billion in 2022, firmly establishing themselves as one of Indonesia’s most favoured payment methods. Based on my evaluation, implementing recurring and subscription payment management via Direct Debit to facilitate payments across various digital industries offers considerable business potential.”

Also Read: Top 10 contributors steering innovation in the tech community

Laurent Misso

Misso, the Founder of GoBike, is dedicated to providing distinctive cycling experiences to local communities. Through GoBike, he aims to facilitate easy and accessible cycling, viewing it not just as a hobby but as a means to reduce environmental impact and promote a healthy lifestyle. To expand GoBike to additional locations, he aspires to inspire more individuals to embrace the cycling community.

Reinis Simanovskis

Simanovskis, CTO and Co-Founder of Finfra, is establishing embedded lending in Indonesia. Finfra provides the necessary infrastructure and seamless integration for technology companies in Southeast Asia to embed financial services from application to decision to operations.

“With less funding available, startups will be forced to focus more on their key value add and less explorations to new business verticals.”

Sunil Nair

Nair is the Co-Founder of Mela.live, a thematic commerce startup facilitating pop-up shoppathons without investments in technology and content production. Beyond his own ventures, he actively pays it forward as a mentor and advisor within the vibrant startup ecosystem in Singapore and India.

“In 2024, Generative AI is poised to revolutionise (if it has not yet happened) how we interact with technology, blurring the lines between reality and imagination. At the same time, Generative AI raises questions about the role of humans in an increasingly automated world.

It is important to ensure that generative AI systems remain under human control, do not undermine human autonomy, and simultaneously understand autonomy and sentience in AGI. The speed at which changes are taking place in the Generative AI space and ethical Generative AI that respects intellectual rights and understands the societal impact and long-term consequences will be an area to watch out for and work towards.”

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

Join our e27 Telegram groupFB community, or like the e27 Facebook page

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