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Unlocking value in SEA’s trade channels with eB2B solutions

Having worked in Vietnam for over four complete quarters now, I’ve had the privilege of witnessing firsthand the unique challenges and opportunities within the fast-moving consumer goods (FMCG), lubricants, and healthcare industries in Southeast Asia.

The diverse markets, the myriad of languages, and the ever-evolving consumer preferences are a testament to the region’s potential. However, navigating the fragmented general trade channels in this dynamic landscape requires innovative solutions.

In my time here, I’ve seen how traditional distribution channels, with their intermediaries and complex networks, often result in inefficiencies, increased costs, and limited visibility into market dynamics.

The need for transformation in this space became even more apparent to me as I watched businesses struggle to adapt to the rapidly changing market demands. It’s evident that embracing digital technologies is the way forward.

Understanding the fragmented landscape

Southeast Asia is home to a myriad of cultures, languages, and consumer preferences, making it a prime market for FMCG, lubricants, and healthcare products. However, navigating this fragmented landscape has traditionally been a formidable task.

The distribution channels are often characterised by intermediaries who play pivotal roles in connecting manufacturers to the end consumers. This scenario leads to challenges such as inefficient supply chains, high distribution costs, and limited visibility into market dynamics.

The transformational power of eB2B and digital route-to-market solutions

In recent years, the adoption of eB2B and digital route-to-market solutions has been steadily increasing across the region. These technologies are revolutionising the way businesses operate within fragmented channels, offering a range of benefits:

Also Read: Vietnamese fashion supply chain platform Inflow lands US$2M investment

  • Enhanced visibility and data insights: eB2B platforms provide real-time data analytics, enabling manufacturers to gain deep insights into market trends, consumer behaviour, and inventory levels. This data-driven approach empowers businesses to make informed decisions and optimise their product offerings.
  • Efficient supply chain management: Digital route-to-market solutions streamline supply chain processes, reducing lead times and distribution costs. Manufacturers can track their products throughout the supply chain, ensuring on-time deliveries and minimising product losses.
  • Targeted marketing and sales: Digital platforms enable precise targeting of marketing efforts. By understanding consumer preferences and demand patterns, businesses can tailor their marketing campaigns and promotions, resulting in higher conversion rates and increased sales.
  • Improved relationship management: eB2B solutions facilitate direct communication between manufacturers and retailers, eliminating intermediaries and fostering stronger relationships. This direct interaction enhances trust, encourages collaboration, and allows for more responsive customer support.
  • Scalability and expansion: Digital platforms provide a scalable model for growth. Manufacturers can easily expand their reach into new markets and regions without the need for an extensive physical presence, making it a cost-effective strategy for regional expansion.

Success stories from Southeast Asia

Several companies in the FMCG, lubricants, and healthcare sectors have already reaped the benefits of eB2B and digital route-to-market solutions in Southeast Asia:

  • FMCG: Multinational consumer goods companies have been leveraging eB2B platforms to gain valuable insights into consumer behaviour, leading to more effective product launches and marketing campaigns tailored to specific regional preferences.
  • Lubricants: Lubricant suppliers have adopted digital route-to-market solutions to optimise their lubricants distribution network, resulting in reduced lead times, improved product availability, and increased customer satisfaction.
  • Healthcare: Many pharmaceutical firms in the region have embraced digital platforms to connect directly with healthcare providers and pharmacies. This direct interaction has improved the availability of critical medicines and medical supplies in remote areas.

Also Read: Enhancing cyber supply chain resilience: A vision for Singapore

The road ahead

As Southeast Asia’s FMCG, lubricants, and healthcare industries continue to grow, embracing eB2B and digital route-to-market solutions is no longer an option but a necessity. These technologies enable businesses to navigate the complexity of fragmented general trade channels efficiently and create substantial value.

However, success in this transformation requires a strategic approach, including robust partnerships, investment in training and technology, and a commitment to data-driven decision-making.

eB2B and digital route-to-market solutions are ultimately reshaping the landscape of FMCG, lubricants, and healthcare general trade channels in Southeast Asia. Manufacturers who embrace these technologies are well-positioned to thrive in this diverse and dynamic market, creating value for their businesses, customers, and the region as a whole.

It’s time for businesses to seize this opportunity and embark on a transformative journey towards a more efficient and profitable future.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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Hong Kong proptech innovators are reshaping the real estate landscape for GenZ

hongkong real estate

Millennials and Gen Z, the generations born between the early 1980s and the early 2010s, are the world’s largest consumer cohort. According to McKinsey, they will each account for 25 per cent of Asia’s population by 2025.

As young consumers enter the workforce and begin renting and buying homes, property technology (proptech) developers will listen to their preferences and create solutions for them that will fundamentally change the real estate industry in Asia Pacific and beyond.

These tech-savvy generations have different preferences for their homes and office spaces than their predecessors. In general, they place more emphasis on affordability and flexibility. They are motivated by a desire for sustainability and wellness, and they expect the convenience of financial technology (fintech) and smart home solutions.

To connect with the millennial and GenZ generations, real estate developers, architects, and property managers in the booming Guangdong-Hong Kong-Macao Greater Bay Area (GBA) are increasingly embracing innovative proptech solutions. This is creating a wealth of opportunities for startups in this exciting space.

The digitalisation of real estate

Young people are driving demand for co-working spaces and shared short-term rental accommodation in the GBA. Booking, onboarding, calculating shared expenses, and invoicing can all be online through automation, bringing transparency and flexibility to tenants and property owners alike.

Hong Kong’s home rental market is also booming, fuelled by overseas tertiary students and an influx of young professionals under various talent schemes.

Serving these markets, several new online real estate platforms are leveraging AI to match tenants with properties and provide augmented reality virtual tours. Property managers are also using digital platforms to foster a sense of community for tenants by enabling them to connect and access facilities like video conferencing rooms and gyms, as well as dry cleaning and other services.

The rise in pet ownership among young, well-educated, high-income earners in Hong Kong and mainland China adds another dimension for property managers to consider. Using online tools to screen tenants’ pets and create digital pet profiles with references can help properties enact and manage responsible pet policies and attract desirable tenants.

Proptech innovations are reshaping lifestyles

There is a fundamental shift towards more eco-friendly and hassle-free lifestyles for Millennials and Gen Z. Whether at home or work, young people are seeking solutions that help them create a healthier and more comfortable environment, which is driving the growth of smart homes and smart building technologies.

Among the local startups delivering proptech innovations that meet this demand is a company with patented acoustic air-purification technology; a developer of autonomous service robots for deliveries, cleaning, and security; and a team that is building an AI-powered open platform for seamless building design and construction, building automation, energy management and more.

Another startup is integrating technologies that monitor and optimise building systems to help property managers control energy usage in commercial buildings, reduce their carbon footprint, and create a healthier and more comfortable environment for tenants.

There is also a lot of local activity in South China’s fintech sector. Online payments and smart contracts based on blockchain technologies are more frequently applied to rental contracts and co-working agreements in the GBA. They are also adopted by the region’s digital mortgage brokers to streamline and personalise the mortgage process.

Hong Kong’s support of proptech growth

Hong Kong has emerged as a proptech hub that is driving the growth of the sector throughout the GBA, as the city is one of the most mature and active real estate markets in the world.

While real estate and construction accounted for 9 per cent of Hong Kong’s economy in 2021, the government has further committed Hong Kong to a carbon neutrality action plan that will see the city increasingly embrace green and smart city technologies. All these would contribute to the long-term proptech development in Hong Kong.

Proptech development is also supported locally through organisations like the Hong Kong Science and Technology Park and Cyberport, which provide sandbox and incubation opportunities. Worth noting that a new proptech co-working space recently opened in northern Hong Kong as a joint project of Cyberport and the Hong Kong Housing Society (HKHS).

The collaboration, which includes a proof-of-concept programme, will give entrepreneurs access to Cyberport’s business guidance and HKHS’s knowledge of housing development and management as well as field trial opportunities at HKHS properties. It is also showcasing proptech products and solutions, including workplace robots and a smartphone booth, developed by Cyberport startups.

13 proptech startups were based at the co-working space on its opening day. They are part of a wider proptech ecosystem that encompasses a diverse range of startups, emerging growth companies, and innovative businesses across the commercial and residential real estate markets.

There continues to be huge potential for Hong Kong-based proptech startups that can add value to real estate businesses. Capabilities like sustainability, digital transactions, smart building integration, real-time data analytics and AI-powered customer service are only going to be more important to connect with the younger generation in years to come.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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Doctor Anywhere nets US$40.8M to deepen presence in secondary care

Singapore-based healthtech company Doctor Anywhere has secured US$40.8 million in a Series C1 extension round from Square Peg and Novo Holdings.

The company will use the funds for innovation and deepening its presence in secondary care.

Founded as a telemedicine platform in 2017, Doctor Anywhere is a tech-led healthcare company providing comprehensive care encompassing primary care, specialist care, telehealth, preventive health, and wellness solutions. It focuses on enhancing healthcare accessibility, improving health outcomes, and delivering a personalised, borderless, and inclusive healthcare experience.

Also Read: ‘Current macroeconomic headwinds weigh heavily on healthcare sector’: Doctor Anywhere CEO

The healthtech firm claims to serve more than 2.5 million users in six Southeast Asian countries. In December 2022, the company acquired Asian Healthcare Specialists, a group of 14 medical specialists with a patient-first approach and vision to make specialised care accessible to all.

“We’ve successfully built a regional digital healthcare ecosystem, delivering accessible and
convenient healthcare services through digital innovation. In the next phase of Southeast
Asia’s healthcare evolution, our goal is to empower individuals to take charge of their health and well-being with early detection and preventive measures against chronic illnesses,” said Lim Wai Mun, Founder and CEO.

A year ago, Doctor Anywhere announced a US$38.8 million Series C1 financing round led by international life science investor Novo Holdings. Existing shareholders also participated, including Asia Partners, Kamet Capital, Square Peg, IHH Healthcare, EDBI, and OSK-SBI Venture Partners.

Also Read: Doctor Anywhere raises US$4.1M to offer patients easy access to healthcare providers through video consultations

In 2021, Doctor Anywhere bagged US$65.7 million in a Series C financing round, led by local growth equity investor Asia Partners.  In the same year, it acquired telemedicine platform Doctor Raksa to deepen its presence in Thailand by expanding its medication delivery services.

Image Credit: Doctor Anywhere.

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Qarbotech named winner of inaugural EQT Impact Challenge

Qarbotech

After a gruelling process of shortlisting more than 170 applicants in the inaugural EQT Impact Challenge 2023 Southeast Asia edition, Malaysia-based Qarbotech has emerged tops at the startup challenge organised by global private equity firm EQT, in partnership with The Edge Singapore and e27.

Qarbotech is recognised for its ability to help crops improve yield, thereby creating a wider impact and also bringing potential commercial viability for its shareholders.

The first prize includes a EUR100,000 ($144,686) investment from the EQT Foundation, along with 300 consultancy hours from professional services firm Ernst & Young, and 15 hours of services from the global law firm DLA Piper to refine its strategy and intellectual property capabilities. Qarbotech will also gain access to EQT’s extensive network and specialised knowledge to propel its growth.

Qarbotech secured the top spot in the EQT Impact Challenge 2023 Southeast Asia after successfully navigating three selection rounds. From an initial pool of over 170 applicants, only 10 were shortlisted, further narrowed down through public voting. The finalists underwent pitch training led by Ted Persson, EQT Ventures’ partner, before presenting their cases at the grand finale on Dec 5 before a jury.

Qarbotech

Jury members deliberating the winner, clockwise from bottom left: Jean Eric Salata; Fridtjof Berge; Cilia Holmes Indahl; Chua Kee Lock; Liew Nam Soon and Angela Ng

The jury panel comprises six members: Jean Eric Salata, BPEA EQT head and chairperson of EQT Asia; Cilia Holmes Indahl, EQT Foundation head; Liew Nam Soon, EY Asean regional managing partner for Singapore and Brunei; Fridtjof Berge, Antler’s co-founder and chief business officer; Angela Ng, COO of Impact Investment Exchange (IIX); and Chua Kee Lock, CEO of Vertex Holdings.

The five startups were first given three minutes to make their pitch, before taking questions from the jury. The startups were rated in metrics such as the viability of the business, the potential magnitude of impact they could make as well as the capabilities of the respective teams.

Resilience and yield

Qarbotech, based in Selangor, has developed a patented product, QarboGrow, designed to accelerate and improve plant growth. The innovation, conceived by Suraya Abdul Rashid, the company’s chief scientist and a professor at the Department of Chemical and Environmental Engineering at Universiti Putra Malaysia, focuses on enhancing the photosynthesis process, which is typically inefficient in natural conditions.

Qarbotech

Qarbotech’s products have helped farmers across Malaysia increase crop yield, says Chor

CEO Chor Chee Hoe says QarboGrow can not only help plants grow faster and be more resilient to weather conditions, it can also process more carbon dioxide and release more oxygen while reducing greenhouse gases as well.

Plants can do more than just being food or beautifying surroundings, says Chor, who, before joining this business of tending plants, was in charge of maintaining aircraft at FireFly Airlines.

Chor adds that QarboGrow is already being sold to farmers in Malaysia as well as to consumers with home gardens and collectors of certain rare plants. Paddy field farmers seem to see the most benefits from QarboGrow, with crop yield improving to as high as 60%.

“We — the jury members — believe in the solution and we are hoping that it will succeed,” says EQT Foundation’s Indahl as she named Qarbotech as the winner. “While we were discussing the need for conviction and the method, we are happy to be part of your journey and help you overcome some of those barriers,” she adds.

Also read: Carousell partners with YEAP to address challenges in e-waste

Before winning the EQT Impact Challenge, Qarbotech had already raised US$700,000 ($939,770) in seed funding and grants. The round was led by multi-stage venture capital firm, 500 Global, and includes innovation grants from the Temasek Foundation for winning the Climate Impact Innovations Challenge 2023, and Khazanah Nasional’s Dana Impak for winning the Khazanah Impact Innovation Challenge (KIIC) 2023.

Chor says that with the new funding, the company plans to improve its intellectual property (IP) capabilities, bring in more talent, and to beef up its distribution network. “The support from EQT will also open up our network and maybe allow us to expand into the European market and address similar issues. We look forward to working with EQT, EY and DLA Piper in this challenge to create impact.”

Promising startups

Cultivated fat company ImpacFat was the runner-up, while “waste-to-worth” carbon fibre aerogel (CFA) company EcoWorth Tech won third place. The other two finalists are mixed paper waste management and upcycling company Materials in Works and cultivated seafood company Umami Bioworks.

Founded by Mandy Hon — who is also an associate lecturer at Republic Polytechnic with a background in pharmaceutical sciences and business — ImpacFat develops “nutrition-customisable” novel cell-based fish fat. The fish cells are sustainably sourced from different fish species, and then cultivated in a controlled environment to become healthy fat cells that are high in omega-3.

EQT

ImpacFat’s Hon aims to introduce to the market cultivated seafood fat

ImpacFat was founded in 2019 and was spun out of the Institute of Molecular and Cell Biology at Singapore’s Agency for Science, Technology and Research (A*Star) two years later. It is said to be the first in the world to focus on seafood-cultivated fat. “Compared to livestock fat, which usually contains unhealthy fats that humans need to cut down on, ImpacFat contains healthy fat that humans seek to gain. ImpacFat is also unlike vegetable oils which are usually very unstable and require heavy processing,” explains Hon.

Nutrition-wise, ImpacFat is comparable to algae oil, which is rich in omega-3 fats EPA and DHA. ImpacFat is able to better complement food in terms of taste and texture, says Hon. The company is currently looking to get its technology patented and is seeking approval from the Singapore Food Agency.

Third-place winner EcoWorth is a cleantech company using CFA technology to help treat industrial wastewater as well as oil and gas decontamination. CFA is a highly absorbent, non-toxic and recyclable material that can absorb a wide variety of organic material from wastewater, explains founder Andre Stolz.

The company’s patented material can absorb up to 190 times its own weight. The valuable organic materials it absorbs can also be recovered and reused with a simple mechanical squeezing. Additionally, CFA can be manufactured from a variety of cellulose-based materials, such as cotton or waste paper.

Stolz, who used to be with fast-moving consumer goods giant Procter & Gamble, discovered the chance to make a meaningful impact through CFA by tapping on his background in product supply and engineering. In Shanghai, for example, he was involved in managing groundwater contamination while in Singapore, he studied solutions for oil spills from maritime vessels.

EQT

EcoWorth’s Stolz has a mission to clean up the seas from oil spills with its patented product

EcoWorth has launched its first commercial product Superof, a CFA-integrated filter solution designed with and for the oil refining industry. Superof lasts longer and is more reliable than the current solution used by oil refiners. In fact, EcoWorth’s first paying customer is enjoying a 40-times return on investment compared to previous filers it used, says Stolz.

Unwavering potential

The EQT Impact Challenge is held at a time of a slowdown in startup funding, no thanks to higher rates and inflation. Salata notes that there is still a tremendous amount of entrepreneurial activity. Besides traditional venture capital funds, there is also increased interest among family offices and high-net-worth individuals wanting to support early-stage investing.

Echoing that sentiment, Antler’s Berge says: “Early-stage funding will always go in cycles, a bit similar to a pendulum swinging between investors and founders. In the last couple of years, there has been leverage towards founders, with capital going in and the founders raising high valuations. Now, the pendulum has shifted towards the investors.”

According to the inaugural edition of Trica’s Private Market Monitor report, conducted in collaboration with EY and law firm AZB Partners, private market investments continue to be the preferred choice in alternative investments, with 18% of the total allocation going to startups and venture capital funds. The survey also revealed that 50% of surveyed family offices favour entering startup investments at the seed to Series A stage.

Also read: Unlock growth potential with the latest insights on Gen-AI

“Particularly when it comes to impact, I think there is a rising desire for investors to both seek returns and do good. Therefore, I think these businesses will continue to attract funding in the region,” says Salata.

In this context, he sees Southeast Asia as having several advantages that can significantly boost the startup ecosystem. Firstly, the region boasts a sizeable, youthful, and industrious population. Additionally, there is widespread Internet adoption, coupled with a steadily expanding and supportive financial services sector. Southeast Asia is also drawing global attention to investments in green energy transition, which is expected to positively impact more deals in the realm of impact investments.

Berge too believes that just as long as investors have a “long-term mindset” and fundamentally believe that there are problems to be solved, there should not be a shortage of good founders. “Overall, I’m still very positive, even though the environment is obviously not like it was in the past couple of years,” he says.

Qarbotech

Pre-event conversations among EQT colleagues, from left: Daniel Ketema; Cilia Holmes Indahl; Jean Eric Salata; Patrick Cordes

Vertex’s Chua has seen his fair share of cycles over the years. He believes that companies with strong founding teams, differentiated offerings or business models will emerge and thrive as the next global champions.

“We believe there is liquidity in the market and early-stage startups will remain a bright spot, particularly in the Asia region. Despite the challenging funding environment, promising early-stage companies will continue to attract investment at reasonable valuations,” he adds.

IIX’s Ng points out that companies with a profound impact can benefit from lower capital costs. “Companies can achieve both high impact and high returns.” She encourages companies to concentrate on their solutions, whether in the environmental, social, or governance sphere. For founders struggling with giving away equity for funding, Ng recommends exploring alternative investment avenues, such as crowdfunding.

Salata expresses genuine admiration for what the startups are trying to do and the passion shown by the founders. He says: “What we are doing with the EQT Foundation is to create a forum to bring out very interesting new ideas at the early stages of development. I think it is filling a need and creating an opportunity for entrepreneurs in Southeast Asia. I am looking forward to seeing how these businesses develop, and to do more of this going forward.”

EY’s Liew adds: “We had a good bunch of finalists this time and when it comes down to it, especially at such an early stage, we are looking at the founder and the passion they put into the business, as well as their personal commitment.”

Nurture passion

Amid persistent global social and environmental challenges, the imperative for innovative, impact-driven enterprises to surface and bring their ideas to the market has never been more critical.

Salata emphasises the importance of nurturing passion and unwavering belief for aspiring entrepreneurs venturing into impact-driven enterprises. The journey demands perseverance and determination, requiring a wholehearted commitment, particularly in challenging times. Building a supportive network of like-minded individuals is beneficial despite the challenges of attracting top talent to an early-stage company.

Entrepreneurs should strategically focus on sectors with significant demand for change and improvement in their business model, aiming to implement ideas that can genuinely make a substantial impact, says Salata. He adds: “I think there’s just so much opportunity right now, and I want to encourage those interested to give it a try. They are also welcome to talk to us, we would love to learn more about their business.”

Liew reminds aspiring founders of impact businesses also have to be aware of three things: Proposition, competition and solution. They also need to properly highlight their impact edge to stand out from the sea of startups that are mainly focusing on profit over purpose.

Also read: Taiwan tech companies eye regional expansion in Southeast Asia

Berge advises founders to be selective on available opportunities. As the funding environment fluctuates, they should not pay too much attention to the market movements and focus more on building their company.

Examining the mistakes of others can also be a valuable exercise, Berge emphasises. He says founders should not shy away from or undervalue the insights gained by studying those who have attempted similar endeavours.

Vertex’s Chua reminds aspiring impact entrepreneurs to continue being bold in ideation and development. However, it is also important to keep the business model’s viability and road to profitability in mind. This will help grow their offerings while providing a smoother path to fundraising and garnering investor interest.

Indahl concurs, highlighting the need to deeply understand the problems they seek to solve. The right product-market fit is crucial as impact-oriented businesses typically have high initial barriers to reaching a commercial scale.

“For instance, for ocean oil spills — it is hard to determine who is actually willing to pay to solve this problem. It is also a difficult business to build around, as we want less of such problems to happen. Therefore, it is really about understanding the problem and how the startup’s solution is going to out-compete other alternatives,” she adds.

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The article was produced by and first published on The Edge Singapore

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Optimising efficiency: The rise of self-storage solutions in SEA

Our gorgeous buildings and fancy offices look great, but where’s the space? Today’s architectural masterpieces, whether they’re glittering high-rises or avant-garde open-concept offices, often overlook one critical element: ample storage.

The world’s self-storage sector, pegged at a remarkable US$54.6 billion in 2022, isn’t just on the move – it’s soaring! We’re talking about a flight path set on a compelling compound annual growth rate (CAGR) of 6.8 per cent from 2022 to 2030. Now, let’s dig deeper and ask the big question: What’s causing this storage sensation?

Crafting productivity: Decluttering the SME battlefield

For SMEs, a clutter-free workspace isn’t just nice to have; it’s essential. Efficiency is the lifeblood of productivity, and a muddled workspace can be the Achilles heel waiting to trip businesses up. This is where storage solutions strut into the spotlight.

Not only are storage solutions a 24/7 accessible extra space for inventory overflow, but business owners can even tap into inventory systems like Just-In-Time (JIT) for optimum organisation. This isn’t just about preventing overstocking. It’s about ensuring every square foot, every resource, and, indeed, every cent is ideally utilised.

Stowing and flowing: The dance of modern inventory management

Speaking of which, in today’s fast-paced SME environment, swift decision-making and adaptability are essential, akin to a dance where market demands dictate the tempo and inventory systems provide the stage. Modern self-storage systems offer more than just space; they give SMEs a platform to optimise their operations.

These storage solutions allow businesses to easily scale their stock up or down as needed and ensure meticulous record-keeping for each item. This results in SMEs having full oversight of their assets, ensuring they remain responsive to the fluctuating market demands.

Also Read: Beyond desk spaces: A fresh approach to revolutionising Malaysia’s coworking landscape

In this choreography of commerce, agility and precision are key. With storage solutions like these, SMEs ensure their inventory management remains in tune with the ever-changing market demands.

Zooming from storage to stardom: Where efficiency meets elation

In today’s competitive business landscape, thriving hinges on efficient, streamlined operations. Tailored for speed, modern storage solutions elevate SMEs to a realm where orders are not only fulfilled but delivered with exceptional care, fostering loyalty. Moreover, the benefits of organised storage extend beyond customer satisfaction.

By establishing an organised system for storage and inventory, businesses alleviate operational strains on employees, fostering a clutter-free environment that promotes creativity and freedom. This holistic approach sets the stage for a symphonic union of businesses, employees, and customers, all resonating in harmony towards collective success.

The storage sanctuary: Where assets sleep securely

Clearly, even in today’s digital age, the significance of physical assets remains extremely vital.  Modern storage facilities with advanced security are crucial for protecting our physical valuables. In fact, for our self-storage spaces, SMEs will be provided with customisable Personal Identification Numbers (PINs) to ensure high-end security protection.

Apart from that, constant surveillance ensures assets are always monitored, eliminating concerns about overcrowded and unsecured storage. This guarantees business owners that their valuable items are safe and protected from threats. See in your mind’s eye: a secure facility akin to Fort Knox where SMEs can safeguard their valuable possessions and leave with confidence in their safety.

Beyond the boardroom: When storage gets personal

Finally, storage solutions aren’t just a useful tool for entrepreneurs. The average Malaysian can also explore our suite of modern storage solutions that seamlessly blend with the evolving dynamics of their homes.

Dreaming of a compact nook for your travel collectibles or a larger sanctuary for family heirlooms too precious to part with? You’re covered. And the best part? 24/7 access under the protective watch of top-tier security ensures that your cherished items are just a heartbeat away any time you wish.

Wrapping it all up

The storage story is dynamically unfolding. Consumers, from individuals to SMEs, are recognising the unparalleled benefits of strategic external storage. In the country that we live in today, every inch of space matters. The goal is to optimise each square foot for homes and businesses.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

Join our e27 Telegram groupFB community, or like the e27 Facebook page

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