Safeguarding intangible assets (IA) and intellectual property (IP) is paramount for enterprises looking to protect their valuable work. However, navigating this complex terrain is akin to steering a ship through uncharted waters for many businesses. They are presented with numerous challenges. One of the primary hurdles is the difficulty in charting the right course for their IA/IP needs throughout the stages of the innovation cycle. This often entails casting a wide net for research and information, involving substantial time and effort. 

Furthermore, within the intricate world of IA and IP, identifying suitable service providers that can address a business’s specific IA/IP needs can be a trying task. This challenge is compounded in a globalised environment, where businesses venture into diverse international markets. Each has its unique IP protection requirements, varying from one territory to another. 

But one thing is for sure – protecting your IA and IP is like setting your sail in the right direction. It is a strategic move with the potential to significantly shape the course of your business, amidst the unpredictable tides of the market. 

In response to these challenges, the government has introduced a new resource called GoBusiness IP Grow, designed to strengthen enterprises’ readiness to safeguard their IA and IP. It is Singapore’s latest one-stop online marketplace for enterprises to seamlessly access services related to IA and IP.

Through the free one-stop platform, enterprises can access: 

1. The e-Adviser for IP Service to help them understand their IP needs based on their business activities
2. The e-Adviser for IP Service Provider to match them to suitable IP service providers that can address their diverse needs
3. A comprehensive range of 20 IA/IP service directories that covers a spectrum of legal and non-legal commercial services

Intangible assets and intellectual property are your business’s treasured jewels

Intangible assets (IA) hold immense significance for businesses across all industries. They encompass non-physical elements of a company’s assets, such as brand reputation, proprietary technologies, and established customer relationships. Together, these elements play a vital role in driving a business’s success on multiple fronts. They form the bedrock of a business’s competitive advantage, innovation, and long-term growth.

Also read: Things you need to know to be a part of the 2024 TOP100 program

Safeguarding these assets grants businesses exclusive control over their innovations and creations, as well as their brand and customer relationships. This deters competitors from replicating or using these assets without permission. 

Take Hydroemission, a material science company that has developed its proprietary technology to combat the pervasive issue of root rot diseases in food crops. This problem significantly impacts crop yields, resulting in hefty annual losses amounting to tens of billions of dollars yearly. Following successful trials in Malaysia, the Singapore-based company is now expanding into oil palms in Indonesia, Thailand, and India. Recognising the value of its innovative technology, the company explored various IA protection strategies such as patent protection and trade secret management to safeguard it, enabling the business to broaden its market presence.

Grace Chew, Technical Director and Co-Founder of Hydroemission said, “We registered a provisional patent as soon as we achieved the proof of concept. It is fundamental for us to seek patent protection as it protects our market from direct competition and facilitates technical collaborations with strategic partners.”

Protecting these IA can greatly bolster a company’s competitive advantage, setting it apart from its rivals in the market. It can help place a company in an advantageous position when looking to form and negotiate strategic collaborations and partnerships.

Consider home-grown irrigation firm Cisgenics, which has effectively optimised its IA to nurture strategic collaborations. With high-profile projects such as Gardens By The Bay, The Jewel, and Changi Airport Terminal 4 in Singapore, Cisgenics is a leader in their industry with over 43 years of experience in residential, commercial, and golf irrigation.

“Cisgenics has partnered with some of the biggest names in the industry. We bring to market a unique cutting-edge technology-driven irrigation system to owners and operators of golf courses, agribusinesses, and landscape properties globally,” said Sam Rebera, Director of Cisgenics.

Also read: YEAP partners with Sustainable Living Lab to support e-waste initiatives

“We are investing in new products and R&D. IP is critical to protect and capitalise our investment,” Yeo explained.

Moreover, IA protection creates formidable barriers for competitors looking to enter a specific market. Companies with strong and loyal customer relationships or a multi-layered protection strategy for their innovations are more resilient to new entrants. A robust IA protection strategy makes it challenging for competitors to replicate these assets.

Acez Sensing, a part of Acez Group, focuses on energy efficiency and long sensor life cycles with minimal maintenance, thereby providing customers with valuable and cost-effective temperature measuring solutions to achieve a green and sustainable practice in their operations.

AcezGroup is an excellent example of a Singapore-founded company that has achieved significant brand recognition and trust in its industry. Customers from overseas often inquire about their thermal sensing solutions, highlighting the value of the well-established brand.

“It’s pretty common that we have customers from overseas as far as Sri Lanka inquiring on CSA, ATEX/IECex certified explosion proof temperature sensors to be used in hazardous locations, as well as high accuracy temperature sensor for Energy Efficiency used in Chilled Water System,” said Amanda Yeo, Director of Acez Group of Companies. “The company has been around for more than three decades and the name has a certain value. It is important that we protect it for brand recognition and long-term success.”

Charting a course: Navigating the challenges of IA and IP protection

Registering IA and IP rights acts as a shield to safeguard a company’s innovations, creations, and processes. It is especially crucial for companies seeking collaborations and technology transfer. However, the process of registration can seem complex and overwhelming, particularly for those new to IA and IP.

The complexity of the process can vary depending on the industry and the nature of the innovation. Cisgenics is anticipating these potential difficulties as it finalises its product development before registering for IP protection. 

“There are multiples challenges we are facing to effectively protect our IP and gain a competitive edge in the market; key few ones are — building and sustaining a multi-discipline team to Identify what aspects of a new product can be protected by IP rights, the need to keep new products confidential while navigating the IP landscape, registering and maintaining IP rights can be expensive,” said Sam. 

Cost is another significant factor, particularly for businesses with many products and international presence. As most IP rights are only valid in the country where they are registered, businesses like Acez Group need to apply for registration in all the overseas markets it intends to target. Amanda emphasises the importance of engaging service providers knowledgeable about the company’s technology and industry to guide and support them effectively.     

“Cost is definitely one area,” Amanda added. “Another [challenge] area is that sometimes we don’t know which company or law firm specialises in the kind of product and industry that we are in.”

For many companies, one way to address challenges in IA/IP protection is through extensive research, examining your options, and then evaluating which protection strategy best suits your needs.

Also read: Five startups closer to bagging EUR100,000 in EQT Impact Challenge

“We allocated significantly more resources to prior art and patentability searches. Apart from internal research, we engaged with 2 other professional firms to conduct the analysis. With 3 different reports to cross-check,” shared Chew of Hydroemission. She added, “We are confident that we identified a patentable scope which we believe is inventive and robust.”     

Grace Chew’s account vividly illustrates the value of seeking specialised guidance. Similarly, Sam Rebera emphasised the significance of selecting the right service provider with a proper understanding of your technology and industry, considering the complexities and requirements of patent registration.

With GoBusiness IP Grow, businesses can avoid the pitfalls of wasted investments and frustration, while enjoying these free benefits: 

• Get personalised advice in less than 5 minutes. Use the e-Adviser for IP Service to identify the most relevant IA/IP services based on specific business goals. Use the e-Adviser for IP Service Provider to match with suitable IA/IP service providers based on IP needs and preferences.
• Choose the right service providers with confidence. Enterprises can compare and review eligible IA/IP providers that can meet their needs, across 20 specialised services. Detailed information on service providers is listed in their profile pages, including experience in a particular service area, hourly rates, and minimal project fee — metrics typically not available in other directory listings.

Get one-stop access to IA/IP-related resources, designed for every aspect of their innovation journey.

The importance of IA and IP cannot be overstated. By securing IP rights, businesses can chart a course for their business’s future, ensuring its longevity and success in the ever-evolving world. 

As Grace from Hydroemission said, “IP rights ownership…support the company’s stability and sustainability. It is also fundamental in driving growth as IP ownership gives strategic partners such as investors and collaborators confidence and assurance in working with us.”

IPOS International, a wholly owned subsidiary of the Intellectual Property Office of Singapore (IPOS), is conducting a special giveaway. Simply utilise the GoBusiness IP Grow e-Advisers and receive a $10 eCapitaVoucher as a reward. This rewards program is valid from now until the 31st of March 2024.

Here’s how you can participate: 

1. Simply use either the GoBusiness IP Grow e-Adviser for IP Service or the e-Adviser for IP Service Provider
2. Stay connected with us by filling in your contact information
3. Key in “e27 IP Grow” in the Source Code field and submit!

Limited to the first 500 unique users who fulfil the criteria. Terms and conditions apply. 

Embark on your journey of IP and let your business set sail towards success and growth. Visit GoBusiness IP Grow today!

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This article is produced by the e27 team, sponsored by IPOS

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Consider how rapidly technological developments can occur. It’s tough to keep up with everything sometimes! But now and then, something exceptional comes along. This is where Web3 wallets come into play. When it comes to the advent of decentralised finance (DeFi), they are more than simply another tech radar.

Adopting the cutting-edge technology of Web3 wallets

We need to put things in perspective. Envision a world in which transmitting money is as simple as sending a text message, and you have complete control over your online finances. Isn’t it cool?

This isn’t science fiction; it’s the kind of world Web3 wallets are building. These wallets are useful for more than just storing cryptocurrency. They provide access to an alternative financial system outside of traditional institutions.

How would you feel about doing your banking online if you knew it was safer? It’s a guarantee made by Web3 wallets. The best part? They are useful for anybody! Nothing at all about where you live or how much money you have matters. Borrowing, insurance, and investing are just some of the many financial services that can be accessed using Web3 wallets’ unified, safe, and straightforward interface.

Also Read: The role of Web3 in fintech and its benefits for financial institutions

Everything wonderful occurs right here. The nuances of the blockchain were previously required knowledge before anyone could use a dApp. But with Web3 wallets, even your most tech-averse acquaintance will be able to get around the DeFi system with ease. Because of the wallet’s streamlining effects, interacting with DeFi is now as simple as using any online store.

In addition, Web3 wallets are open and direct, while traditional financial systems frequently feature hidden fees and intermediaries willing to grab their cut. They are creating parity and returning control to the users. Managing your own finances and reputation online is entirely up to you.

It has its flaws, to be sure. The adoption of any new technology is met with obstacles. Is there a way to guarantee that these wallets are safe to use? Where do we start fixing the scalability problems? And how can we, most significantly, make them available to a wider audience? We need to take a close look at these concerns.

Although Web3 wallets have provided a solid starting point, it will be up to the community of developers, users, and other stakeholders to work together to solve these problems and fully realise DeFi’s promise.

But things are looking up for the future. A Web3 wallet’s user interface is intuitive. The days of needless paperwork, extended wait periods, and mysterious charges are over. You can find effectiveness, openness, and independence in the Web3 wallet.

It’s like contrasting the pleasure of viewing a favourite show on a streaming service with the frustration of having to wait for it to air on regular television. The former is far superior, and once you’ve had it, you can never go back to the latter.

In conclusion

Are you prepared to enter this brave new world of finance? Are you prepared to live in a world where your voice matters and your choices have consequences? The solution is to learn about and use new technologies, such as the Web3 wallet.

The world of digital technology is always shifting, with new ideas competing for our attention. But in the midst of all this commotion, the Web3 wallet stands out as something that is not merely a passing fad but rather an indicator of a more inclusive, user-centric, and cost-effective financial future.

The future will be decentralised, and it will come to you sooner rather than later. Are you going to open the door?

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In today’s rapidly evolving landscape, talent acquisition and recruitment are more than just filling vacant roles. It’s about understanding the intricate fabric of a startup’s culture, decoding the DNA of potential candidates, and fostering an environment where both can thrive harmoniously.

As someone who’s been deeply entrenched in the startup ecosystem since 2012, dating back to my days at Rocket Internet, Lazada, iflix, Reebonz, Fashion Valet, Foodpanda and Delivery Hero, focusing on scaling, I’ve gathered a wealth of insights.

Here’s a distilled version of my experiences and the revolutions I’ve witnessed and contributed to in this domain.

 

Embrace technology, but keep the human touch

Modern-day recruitment is technology-driven. With AI screening resumes, chatbots conducting preliminary interviews, and analytics predicting role fitment, the landscape is tech-heavy. However, the essence of recruitment remains human. Striking a balance between utilising technology and preserving the human touch has been vital.

In startups, where every hire can significantly impact the company’s trajectory, this balance becomes even more crucial. No recruitment tool or strategy can replace the power of genuine networking. Building and maintaining relationships with potential candidates, even if they aren’t looking for opportunities immediately, can bear fruit in the long run.

As someone who has held leadership roles in Recruitment and Talent Acquisition, I consistently emphasise the importance of networking. Consequently, I actively involve my team in attending Technology Events, HR Conferences, and Seminars.

Additionally, in the past, recruitment and talent acquisition were predominantly manual processes, primarily because advanced technologies such as AI and chatbots were not yet available. As a Recruiter, we were required to build the talent acquisition pipeline from the ground up, undertaking each step manually.

Unlike the present-day landscape, where automation and AI-driven tools streamline many aspects of the process, recruiters of the past relied heavily on traditional methods to identify, engage, and evaluate potential candidates. This often involved a much time-consuming effort, from sourcing resumes and conducting initial screenings to coordinating interviews and reference checks.

The emergence of AI and chatbots in modern recruitment has revolutionised the field, enabling recruiters to allocate their time more strategically, focus on relationship-building, and leverage technology for efficient candidate sourcing and assessment.

Also Read: Leadership mindset: The key to driving real estate digital transformation?

As a result, today’s recruitment landscape is marked by increased efficiency, data-driven decision-making, and a more streamlined approach to talent acquisition, ultimately benefiting both recruiters and job seekers.

Continuous learning and development

With giants like Google, Tesla and Facebook scooping up top talent, how do startups compete? The answer lies in employer branding. Showcasing a startup’s culture, vision, and growth opportunities has often allowed me to attract talent who are looking for more than just a paycheck.

With over 13 years of experience in Human Resources, I have consistently included a final question in my candidate interviews known as ‘The Priority List.’ This question is based on five key elements:

• Money
• Trust
• Working culture
• Work-life balance
• Additional work responsibilities.

Candidates are asked to rank these elements from one to five, indicating their current career priorities. This question served as a valuable tool for me as a Recruiter to assess cultural fit, understand candidate motivations, and determine what would incentivise them to join the company.

The startup world is extremely fast-paced. What’s relevant today might be obsolete tomorrow. Encouraging continuous learning and creating avenues for the same has been a game-changer. Candidates value growth, and by embedding learning into the company culture, you not only attract but also retain top talent.

While considering the presence of the new generation in the workforce, ‘Gen Z’, it is important to acknowledge that they actively seek meaningful work, opportunities for growth, and a work environment that promotes collaboration and innovation.

When discussing the retention of top talent, I have facilitated numerous Focus Groups, conducted Employee Happiness Surveys, and measured Net Promoter Scores (NPS). The most prominent theme consistently raised by our employees is ‘career development.’

As such, it is imperative for a company to collaborate closely with their HR Business Partners (HRBPs) on addressing this aspect within each division. One effective approach for organisations is to implement the Individual Development Competency Plan (IDCP) from the outset when employees join.

This plan is designed to emphasise the acquisition of skills necessary for advancing in their career path while also enabling managers to collaboratively establish and monitor goal achievement. As an HR Consultant, I prioritise training clients in these two core subjects and ensuring their implementation across all organisations.

Also Read: How Independents’ AI solutions empower marketers to overcome recruitment challenges

In addition, startups are dynamic, often requiring roles and responsibilities to evolve. The traditional job description hardly remains static for long. I’ve learned to seek candidates who are not just technically adept but also flexible and adaptable. In other words, potential hires must be open to wearing multiple hats, sometimes all at once.

Transparency with diversity and inclusion and these aren’t just buzzwords

 

Startups come with their fair share of challenges. Being transparent about the company’s vision, the risks involved and setting the right expectations from the outset fosters trust. Trust, once established, becomes the bedrock of a strong employer-employee relationship.

In a world increasingly attuned to social responsibility, embracing transparency in diversity and inclusion is an essential step toward creating more inclusive, innovative, and equitable workplaces.

A diverse team brings a plethora of perspectives, leading to innovative solutions and better products. By actively seeking out and welcoming diverse talents, I’ve seen startups transform from mere businesses to vibrant communities of passionate individuals.

As a final thought

Recruitment in the startup world is a thrilling journey, one that’s full of challenges and rewards. These days, startups are writing a new chapter in the HR playbook, one that is defined by creativity, technology, and a deep understanding of human potential.

With over 13 years of experience in human resources and more than a decade in the technology industry and becoming a sought-after Consultant, I am grateful to have been a part of the startup ecosystem since 2012, and I eagerly anticipate observing the expansion of startups, the integration of new technologies into their operations, and the achievements of innovative and forward-thinking as an organisation.

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Can you imagine how the human race would have managed life had it not been for technology during the COVID-19 pandemic? It’s evident that technology saved us during the pandemic by helping us to stay connected with what we normally do daily while staying at home safely with our families and loved ones.

During the same time, techno entrepreneurship took flight as many were making a living via online businesses. As the world adapts to post-pandemic, we are witnessing the boom of two key areas of expertise, namely, tech and entrepreneurship.

However, this now presents us with two significant questions to ponder:

• How do we bridge the gap between tech expertise and entrepreneurship?
• How can we maximise the use of available technologies to our benefit?

Today, innovation lies in how technology can be used to solve real-world problems, thereby helping businesses and societies thrive. The emergence of Artificial Intelligence (AI) has revolutionised our daily lives, resulting in a surge of our younger generation opting for degrees in the field of computer science, thereby allowing them to branch off to other disciplines (e.g., finance and business) should they decide to pursue a postgraduate degree later.

Moreover, employers of today are more interested in fresh graduates’ critical thinking and problem-solving skills and not solely on their CGPA score. Being able to incorporate technology, especially AI tools, makes a potential employee more employable. This is in high demand by employers in today’s ever-evolving competitive job market, which focuses on tech coupled with a strong entrepreneurial mindset.

Also Read: Base Technology wants to revolutionise consumer engagement in SEA with its GenAI tool

For these reasons, my colleagues and I at the University of Nottingham Malaysia strongly emphasise the importance of discipline in education. Two successful examples are the famous Nottingham Advantage Award and a newly introduced initiative called Leadership for Community Enterprise Programme, which is based on the highly successful Ingenuity Programme in Nottingham, UK.

These programmes aim to develop transferable entrepreneurship and leadership skillsets among our students, therefore supplementing what they learn in their respective undergraduate programmes. For those who have a strong computing background, this subsequently enriches them with traits to become a successful technopreneur.

With technopreneurship being an enticing career path in the current digital age, stakeholders such as educators, employers and government play a vital role in developing and harnessing these tech talents. All three stakeholders are intertwined, and educators need to re-design curricula based on the current market demands. This serves to better equip graduates with the know-how and skillsets which will allow them to thrive within new job opportunities that are currently emerging in the industry.

Career prospects that await technopreneurs range from supporting diverse industries such as finance, business, consultancy, education, healthcare, computing, and social media. In addition, graduates should be mindful that aside from being an entrepreneur and tech-savvy, the emerging trend to ensure success in this field is to be forward thinkers, financially prudent and, most importantly, able to adapt to change.

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The culture of influencers has recently experienced an explosive surge, leading to a transformation in the way we consume content and our understanding of online notoriety.

As influencers become adept at turning their fanbase into a source of income, they employ a diverse range of methods, such as social media promotions, partnerships with brands, international events, and targeted SEO strategies, to connect with a global audience.

This influencer culture remains in a constant state of evolution, employing a multitude of techniques to mould the digital landscape, celebrity status, and global connections in the contemporary era.

The emergence of influencer culture

Influencers today provide endless and unique content catered to different niches and markets. Yet, the cultural transformation of the influencer culture can be generally attributed to several pivotal factors:

Dominating social media 

The proliferation of user-friendly social media platforms such as Instagram, TikTok, and YouTube has provided individuals with accessible channels to share their content and engage with diverse audiences.

Empowerment through self-made content tools

The extensive accessibility of budget-friendly and user-friendly content creation instruments, ranging from smartphones to cameras and editing software, has equalised content production, ensuring it is within reach for individuals across the globe.

Collaborations with brands

The influencer industry is thriving as brands have come to acknowledge the significance of teaming up with influencers, providing transactional benefits both for the profit of brands and the career of influencers.

Also Read: Social media oversharing: An invitation to cybercriminals

Specialised micro-communities 

The rise of micro-influencers specialising in niche areas has facilitated the formation of highly engaged, specialised communities, resulting in more personalised connections and content tailored to specific interests.

Monetisation strategies of influencers

Influencers have honed their skills in turning their online presence into a profitable business. Utilising their unique communities and a variety of platforms, they have the capability to reach the ideal audience for capitalising on their talents.

Here are five commonly used approaches they use to generate income from their fanbase:

All-round interests 

Influencers showcase their uniqueness through diversification — from content creation to cosplay, modeling, and other supplementary endeavors.

Leveraging ads

Partnering with brands helps create sponsored content, thereby generating income through product placements, reviews, or endorsements on social media profiles, leading to a boost in income.

Diversifying outreach 

Certain content creators explore non-traditional platforms such as Telegram or Ko-fi to nurture more intimate connections with their followers. These platforms allow for exclusive content distribution, and fan assistance through Ko-fi involving paid subscriptions and one-time payments.

Monetising artistry

Some influencers leverage their online following to cultivate a fanbase for their artistic exploits, appealing to a broader audience and amassing multiple communities of support. These influencers, armed with musical or artistic talents, venture into DJ-ing, music production, or other artistic domains – opening even more fortunate doors for themselves.

Subscription services

Creators of adult content diversify their income streams by employing platforms like OnlyFans, offering exclusive, subscription-based content to their most dedicated followers.

Leveraging technology for global reach

To extend their worldwide influence and reach, influencers are progressively utilising technology. In the context of the post-pandemic era, the technology-driven society we live in requires a swift, globally accessible flow of entertainment.

Here are a variety of approaches that influencers employ to remain pertinent and cater to the global appetite:

Expanding across borders

Some influencers with musical pursuits perform in different countries, not only showcasing their artistic talents but also drawing a worldwide audience to their online platforms. Other efforts, like virtual workshops, live streams, music streaming parties, webinars, and seminars, are also gaining popularity worldwide.

Also Read: Influencer marketing strategies: Driving engagement and reach in Indonesia

Diverse content localisation

By offering content in various languages and formats, influencers serve the needs of a broad, worldwide audience, erasing language and cultural divisions while nurturing stronger bonds with followers from across the globe.

Collaborations and alliances

Influencers harness the power of collaborations and partnerships to boost their income. Sponsored content, where brands pay for endorsements in posts, is a primary source of revenue. Affiliate marketing lets influencers earn commissions for sales through their unique referral links.

Many influencers also launch merchandise lines, further augmenting their earnings and brand presence. These multifaceted partnerships continue to drive financial success in the dynamic influencer marketing arena.

Targeted search engine optimisation and trending hashtags

Influencers maximise their earnings through targeted Search Engine Optimisation (SEO) and trending hashtags. By optimising their content for search engines, they increase visibility and reach a wider audience.

Trending hashtags enable influencers to tap into popular conversations, ensuring their content remains relevant and appealing, attracting a global viewership. These strategies enhance their income potential and solidify their online presence.

In conclusion

The influencer landscape is a dynamic space, where fame and fortune intersect through adaptability and innovation.

Influencers have harnessed user-friendly content creation tools and leveraged social media’s reach to engage diverse audiences. Their collaborations with brands, spanning sponsored content, affiliate marketing, merchandise lines, and subscription services, drive financial success.

The global appeal is sustained by their use of technology, crossing borders and embracing diverse languages and cultures. SEO optimisation and trending hashtags enhance visibility and engage a worldwide audience.

This multifaceted approach reflects the entrepreneurial spirit of influencers who’ve mastered the art of turning influence into a contemporary currency, fundamentally shaping our digital world.

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