e27 has been dedicated to nurturing a supportive ecosystem for entrepreneurs since its inception. Our Contributor Programme offers a platform for sharing unique insights.
As part of our newly introduced ‘Contributor Spotlight’, we shine a weekly spotlight on an outstanding contributor and dive into the vastness of their knowledge and expertise.
In this episode, we showcase Yan Lim, the CEO of iOli Communications, a PR agency she established in 2015 with the mission to empower and inspire female PR practitioners to excel in their careers while balancing their personal goals as women, particularly working mothers.
An esteemed member of our community, Lim debuted in Q2 with an article that skillfully employs metaphorical analogies to highlight the significance of public relations for startups and corporations. She expressed her motivation for becoming an e27 contributor, citing her belief in the value of sharing knowledge and insights.
Lim shares her personal and professional journey in this episode of Contributor Spotlight.
The driving force
Lim stated that her motivation for becoming an e27 contributor stemmed from her belief in the power of sharing knowledge and insights.
“I have always been interested in knowledge-sharing initiatives, whether through speaking opportunities or visiting lectures and, of course, through written words. Contributing to e27 allows me to connect with a wider audience and contribute to the growth of the industry in Malaysia and beyond,” Lim expressed.
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Lim’s professional goal entails further expanding iOli Communications’s reach and influence in the industry, while her personal goal is personal growth and well-being.
“I’m a mother of four, and I have dedicated nearly two decades to the hustle and bustle of the PR world. Now, I believe it’s time to strike a balance that allows me to be more present in my children’s lives while continuing to grow iOli Communications to different heights,” added Lim.
How it all began
Lim expressed that she had a profound interest in communication and storytelling from a young age. Her journey into the PR field began nearly two decades ago when she started her career in the customer service department. This initial experience confirmed her passion for communication and set her on a trajectory to explore it further.
“Over the years, I had the privilege of working with several PR agencies, collaborating with some of the industry’s brightest and most innovative minds. This journey has been both challenging and inspiring,” Lim said candidly.
Trust and authenticity in communication
Lim’s area of expertise is strategic communication and reputation management, encompassing female thought leadership.
She commented that there are numerous noteworthy trends in her field. The trend she presently monitors is transparency and authenticity in communication approaches.
Lim stated that building trust remains a cornerstone of reputation management, and authentic communication from leaders, whether in times of crisis or during day-to-day interactions, is becoming increasingly important, and these are valued traits that can enhance reputation.
Also Read: PR’s unchanging essence: Human connections amidst AI and automation
“We’ve been emulating this in our approaches, especially with the female leaders profiling exercises,” she added.
Advice for budding thought leaders
Lim advises aspiring thought leaders and regular contributors seeking to enhance their skills as efficient communicators to prioritise authenticity, conciseness, and consistency in their communication.
“Focus on topics you are passionate about, and always strive for clarity in your writing. Injecting some personal experiences can also differentiate you from others.”
Juggling too many things?
“Balancing work, contributing, and personal life can be challenging, but I manage it by setting clear boundaries, prioritising tasks, and delegating when necessary. I prioritise tasks and focus on what truly matters,” stated Lim.
Her approach involves delegating tasks to free up time for critical decisions, maintaining productivity through establishing clear boundaries and finding equilibrium by engaging in rejuvenating activities, including quality time with family and friends.
Staying in the loop
Discussing her approach to staying informed, Lim shared, “I am an avid reader. I regularly read industry publications and LinkedIn articles. I also follow thought leaders on social media and attend relevant events and conferences. Networking with peers and engaging in discussions also helps me gain insights.”
Lim recommended websites such as PRWeek and PR Daily, along with books like “Trust Me, I’m Lying” by Ryan Holiday and “Contagious” by Jonah Berger.
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