The US faces a debt crisis that threatens to undermine its economic stability and global leadership. The national debt has surpassed US$30 trillion, and interest payments are projected to become the largest expenditure by 2051, surpassing even Social Security.

The debt-to-GDP ratio is expected to rise to 136 per cent by 2028, a level that many economists consider unsustainable. The causes of this fiscal imbalance are manifold, but they include wars, recessions, tax cuts, pandemic relief, and infrastructure spending. The consequences could be dire, as the US could face higher borrowing costs, lower growth, reduced public investment, and diminished credibility.

In this context, the crypto industry offers a potential alternative to the traditional financial system, one that is more decentralised, transparent, and innovative. Crypto assets, such as Bitcoin and Ethereum, are powered by blockchain technology, which allows for peer-to-peer transactions without intermediaries.

Crypto platforms, such as Coinbase and Binance, provide users with access to a variety of digital assets and services, such as trading, lending, staking, and gaming. Crypto enthusiasts argue that crypto can empower individuals, foster innovation, and create new economic opportunities.

However, the crypto industry also faces significant challenges, especially in the US. The regulatory environment for crypto is unclear, inconsistent, and hostile. The Securities and Exchange Commission (SEC) has sued several crypto platforms, such as Coinbase and Binance, for allegedly operating illegally as brokers, exchanges, and clearing agencies without proper registration.

The SEC has also rejected numerous proposals for crypto exchange-traded funds (ETFs), which would provide investors with easier access to crypto assets. The SEC claims that it is protecting investors from fraud and manipulation, but many in the crypto industry accuse it of stifling innovation and creating uncertainty.

Coinbase, the largest crypto exchange in the US with over 100 million customers and billions of dollars in daily trading volume, has launched a campaign to bring regulatory clarity to the crypto industry in the US.

The campaign, dubbed “Stand With Crypto,” urges the 52 million Americans who own crypto to contact their government representatives and push for an overhaul of the financial system and a clear regulatory framework for digital assets.

Coinbase argues that the current “enforcement only” approach by the SEC is putting jobs, innovation, and global leadership at risk. Coinbase calls for legislation that allows fair rules for the road to be developed transparently and applied equally.

They are also expanding their presence in other jurisdictions that have more favourable regulations for crypto. Coinbase announced that it obtained registration with the Bank of Spain to act as a crypto exchange and custodian wallet provider.

Also Read: Navigating the evolving landscape of blockchain regulation in the metaverse era

This follows similar registrations in Germany and Ireland earlier this year. Coinbase said that it is “encouraged” by regulatory developments in the European Union and UK and will continue to invest in Europe and the UK. Coinbase hopes to offer its customers more products and services in these markets, such as crypto ETFs.

Coinbase is not alone in seeking regulatory clarity and diversification. Many other crypto platforms are looking outside the US for growth opportunities. For instance, Binance has established regional subsidiaries in Singapore, Australia, Jersey, Uganda, and Brazil. Kraken has applied for a banking license in Wyoming. Gemini has partnered with a UK bank to offer crypto savings accounts.

The US government should take note of these developments and reconsider its approach to crypto regulation. The US has the potential to be a leader in the crypto space, but it risks losing its competitive edge if it continues to stifle innovation and create uncertainty.

The US should embrace crypto as an opportunity rather than a threat and work with the industry to create a balanced and clear regulatory framework that protects investors while fostering innovation. The US should also address its debt crisis before it becomes too late and hard. Crypto could be part of the solution rather than part of the problem.

How crypto can help solve the debt crisis

Crypto can help solve the debt crisis in several ways. First, crypto can provide an alternative store of value and hedge against inflation. As the US government prints more money to finance its spending, the value of the dollar could decline, and inflation could rise.

This would erode the purchasing power of savers and investors and increase the cost of living. Crypto assets, such as Bitcoin, have a limited supply and are not controlled by any central authority. They can preserve their value and offer protection against currency devaluation and inflation.

Second, crypto can enable more efficient and inclusive financial services. The traditional financial system is plagued by high fees, slow transactions, intermediaries, and barriers to entry. Many people are unbanked or underbanked, meaning they lack access to basic financial services, such as savings, credit, and insurance.

Crypto platforms, such as Coinbase, Bybit and Binance, can offer low-cost, fast, and secure transactions without intermediaries. They can also provide access to a variety of digital assets and services, such as lending, staking, gaming, and NFTs. Crypto can empower individuals, especially those in developing countries or marginalised communities, to participate in the global economy and improve their financial well-being.

Also Read: Women In Blockchain Asia takes bold steps to boost diversity, inclusion in the industry

Third, crypto can foster innovation and growth. The crypto industry is one of the most dynamic and creative sectors in the world. It attracts talent, capital, and ideas from diverse backgrounds and disciplines.

It constantly experiments with new technologies, protocols, and applications. It creates new markets, products, and business models. Crypto can drive innovation and growth in other industries as well, such as energy, healthcare, education, and entertainment. Crypto can also generate tax revenues and jobs for the US government and economy.

Final thoughts

The US is facing a debt crisis that could have serious consequences for its economic stability and global leadership. The crypto industry offers a potential alternative to the traditional financial system, one that is more decentralised, transparent, and innovative.

However, the crypto industry also faces significant challenges in the US due to unclear, inconsistent, and hostile regulation. Coinbase has launched a campaign to bring regulatory clarity to the crypto industry in the US and has expanded its presence in other jurisdictions that have more favourable regulations for crypto.

The US government should take note of these developments and reconsider its approach to crypto regulation. The US should embrace crypto as an opportunity rather than a threat and work with the industry to create a balanced and clear regulatory framework that protects investors while fostering innovation.

The US should also address its debt crisis before it becomes too late and hard. Crypto could be part of the solution rather than part of the problem.

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On September 28, 2023, a panel discussion on on-chain data and Web3 security was held at the Singapore Management University (SMU).

The panel was moderated by Prof. Feida Zhu, a professor of information systems and co-director of the SMU Blockchain Lab.

The panellists were Aby Huang, CEO of SlowMist, a leading blockchain security company; Neal, CEO of BugRap, a decentralised bug bounty platform; Anndy Lian, advisor of Bybit, a global cryptocurrency exchange; and Xiaolin Wen, a research scientist at SMU.

The panellists shared their views and experiences on how on-chain data analytics can help improve the security measures of blockchain networks, detect and prevent fraud and security breaches, identify and mitigate vulnerabilities in Web3 applications, and communicate the results of data analysis to users and decision-makers.

How can on-chain data analytics help improve the security measures of blockchain networks?

On-chain data analytics refers to the process of collecting, processing and analysing data that is stored on the blockchain. On-chain data can provide valuable insights into the behaviour, performance, and security of blockchain networks.

Huang explained that on-chain data analytics can help improve the security measures of blockchain networks by providing real-time monitoring, risk assessment, and alerting. He said that on-chain data analytics can help detect anomalies, such as abnormal transactions, contract calls, or gas usage, that may indicate potential attacks or vulnerabilities.

He also said that on-chain data analytics can help assess the security level of smart contracts, tokens, dApps, and protocols using various indicators, such as code quality, audit results, governance mechanisms, and community trust.

Neal agreed that on-chain data analytics can help improve the security measures of blockchain networks by providing transparency and accountability. He said that on-chain data analytics can help verify the correctness and integrity of smart contracts and transactions using cryptographic proofs and consensus mechanisms. He also said that on-chain data analytics could help incentivise good behaviour and deter bad behaviour using economic models and game theory.

Also Read: Industry veteran Marc Mercuri on how blockchain revolutionises gaming for players, creators

Lian added that on-chain data analytics can help improve the security measures of blockchain networks by providing feedback and improvement. He said that on-chain data analytics can help measure the performance and efficiency of blockchain networks by using metrics such as throughput, latency, scalability, and cost. He also said that on-chain data analytics can help identify the pain points and bottlenecks of blockchain networks by using benchmarks and comparisons.

Wen concluded that on-chain data analytics can help improve the security measures of blockchain networks by providing intelligence and innovation. He said that on-chain data analytics can help discover new patterns and insights from blockchain data using advanced machine learning, natural language processing, and graph analysis.

He also said that on-chain data analytics can help create new solutions and applications for blockchain security by using interdisciplinary approaches such as cryptography, software engineering, and human-computer interaction.

How on-chain data analytics can help with the early detection of fraud or prevent security breaches?

The panellists shared some examples of how on-chain data analytics can help with the early detection of fraud or prevent security breaches in the blockchain space.

Huang said they actively monitor and investigate hacking incidents in the blockchain ecosystem. They have a comprehensive security monitoring system that protects their clients from past and future incidents. SlowMist assisted in many security breaches, including the recent incident with Mixin involving US$200 million of crypto assets.

Anndy Lian added that education is the key. Not many people know about crypto. They certainly do not understand how to secure their platforms and assets better. He also mentioned that platforms like SlowMist should reach out to more users to let them know they have a free live monitoring system that could save them from losing millions.

Also Read: Blockchain beyond borders: A dive into global collaboration and innovation

Zhu predicted that with advances in on-chain analytics, Web3 security measures will evolve in several aspects. He said that Web3 security measures will become more proactive than reactive, meaning that they will focus more on preventing attacks than responding to attacks after they happen.

He said that Web3 security measures will also become more adaptive than static, meaning that they will adjust to changing conditions and threats rather than relying on fixed rules and parameters. He said that Web3 security measures will also become more collaborative than isolated, meaning they will involve more coordination and cooperation among different stakeholders rather than relying on individual efforts.

Conclusion

The panellists agreed that on-chain data analytics has unique advantages in transaction intent discovery because it can leverage the rich and diverse data available on the blockchain. They said that on-chain data analytics can use various techniques such as graph analysis, network analysis, community detection, and link prediction to analyse information from the transaction data, such as the relationship, structure, or dynamics of the transaction network.

They said that on-chain data analytics can also use various techniques such as game theory, behavioural economics, social psychology, and decision theory to understand information from the transaction data, such as the strategy, preference, or emotion of the transaction participants.

This event was organised by Moledao and was held in conjunction with an MOU signing with SMU and SlowMist.

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17 years ago, I stopped working for big, established conglomerates and took a job working for what I thought was an unknown US company with offshore operations in the heart of Ortigas. That was when I first heard the term “startup”. 

Almost two decades later, I got exposed to thousands of startups’ fundraising deals, especially after I founded FullSuite nine years ago. As money comes and goes into the startup’s war chest, one question remains consistent: “How will the money actually get spent?” Or, when startups are nearing the end of their runway, “Where did the money go?”

In love, as it is in business, there is no one-size-fits-all roadmap to success. An accountant at heart, I always gravitate towards the hows and whys. Why do most startups crash and burn, even after raising a lot of funds? How on earth did they burn through all that money?

The twists and turns on my journey in the startup world led me to a single epiphany: Capital allocation is the invisible hand that steers any business venture towards success or failure. 

Also Read: This founder’s story is the only optimism you need amidst the upcoming tech slowdown

While many view capital allocation as a science, it is, in fact, an art, one governed by principles rather than hard and fast rules. Below are my top five takeaways, influenced by what I learned, having seen thousands of startups raise funds only to crash and burn, leaving a chosen few thriving and eventually exiting.

#One: Practice visionary investment

Strategically allocate funds to initiatives that align with the company’s long-term vision.  Though there are many ways to skin the cat, not all are cost-efficient. Focus on investing your early funding proceeds into serving a niche sector of your target market versus trying to speak to a wide customer base.    

In its earliest days, Slack initially targeted tech-savvy teams and developers before expanding to a broader audience. This focus allowed them to establish a strong foothold within the tech industry, and from thereon, they expanded to various other sectors. The same holds for Dropbox, as it started by targeting tech enthusiasts and early adopters, offering a solution for easy file sharing. Their initial user base provided valuable feedback and insights, allowing them to refine their product before reaching a wider market. 

In both instances, they focused on improving their product and services to a niche target audience, protecting their capital from being spent on initiatives that would otherwise spread them thin if they tried to capture a larger set of customer persona.

#Two: Balance risk and reward

Every decision in business involves a tradeoff. It’s essential to tread a path where costs can be measured effectively, allowing you to maximise your resources. For example, if your organisation is remote, hiring talents from low-cost countries for non-core activities can be a strategic way to stretch your budget further. Balancing risk and reward is not about avoiding risk altogether but making calculated decisions that align with your overall business strategy.

For example, Robinhood introduced commission-free trading, aiming to make investing accessible to a wider audience.  While challenging the conventional revenue model of brokerage firms was risky, Robinhood’s user-friendly platform and gamified approach attracted a new generation of investors.  

#Three: Timing matters

In the fast-paced world of startups and entrepreneurship, timing can be everything. Being mindful of where you invest your time and resources is critical. Prioritising “must-haves” over “nice-to-haves” ensures you don’t exhaust your resources on peripheral features or technologies before hitting product-market fit. Such precision in timing can make or break your business growth.

Timing is best seen in the ride-hailing industry. When Grab first launched in the Philippines, it did so as GrabTaxi, focusing on taxi-hailing at a moment when traditional taxi services were facing criticism for price gouging, bad service, and other issues. Only several years later did the company launch its ride-hailing service with private cars, which was also timed well. More Filipinos had disposable income to spend on ride-hailing and the need for convenient and clean transportation in urban areas. By launching both services with impeccable timing, Grab quickly became the market leader. 

Also Read: How to create harmony between work and life as a Founder

#Four: Make data-driven decisions

Measurement is the first step towards improvement. Gaining insights into where and how your capital gets spent enables better spending behaviour. Analysing data to evaluate the need for investments, such as productivity monitoring tools, can save unnecessary expenses. Embracing a data-driven culture promotes a proactive approach to decision-making, where choices are rooted in facts rather than assumptions.

Netflix is one of the businesses where its operation is driven almost entirely by data insights. It uses data analytics to analyse user behaviour, preferences and content consumption patterns to personalise recommendations and optimise content production. On the other hand, Instacart employs data to optimise grocery delivery routes, enhance supply chain efficiency and provide personalised shopping recommendations for users.  

In both cases, making sense of the data available and allowing it to be an integral part of their decision-making allows these companies to smartly allocate capital to initiatives that can provide the highest probable upside.

#Five: Synergise partnerships

Strategic alliances with complementary partners can amplify your business’s impact and potential for growth. Outsourcing a part of your operations early on can result in cost savings of up to 80%. Collaborative partnerships allow for a seamless allocation of resources, enabling a swift market capture without the challenges of growing your team at the expense of your runway.

Shopify, an e-commerce platform, offers an app store that integrates third-party tools to enhance its functionalities versus developing them in-house. By partnering with external developers, Shopify has extended its capabilities and catered to diverse merchant needs without investing heavily in homegrown feature development, which requires major investments. 

Data analytics company Aumni started its footprint in the Philippines by working with my company, FullSuite, during its earlier days before spinning off its own separate company in the Philippines and being acquired by JP Morgan this year. 

Practicing these principles

In the intricate landscape of capital allocation, startups hold the brush to paint their path to success. Each decision shapes its trajectory, driven by a clear vision and strategic direction. Taking note of these five pillars, startups can adeptly navigate the intricacies of capital allocation, sculpting their path to growth and achievement.

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Developing and executing a marketing strategy is just as important as the product development itself. For startups and small businesses, there are unique aspects that founders must consider in order to create a successful one for their companies.

According to our sources, Handmade Heroes founder Lynsey Lim and IQM Quantum Computers Head of Asia Pacific Business Raghunath Koduvayur, these differences range from budgeting to speed of execution.

“There are many differences as there are a lot of moving parts and uncertainties. In a startup, things are always changing around product, budget, resources, and customer understanding, to name a few. A startup marketing team is also trying to communicate to a diverse set of audiences, including customers, partners, investors and so on,” Koduvayur says.

“Tailoring campaigns to a niche audience maximises impact while minimizing costs,” Lim says. “Social media is also a budget-friendly tool; creating organic content aligned with audience interests, like blog posts and infographics, enhances engagement. Encouraging user-generated content and collaborating with micro-influencers further amplify reach and credibility.”

The two sources share in an email interview with e27 the strategy that they are using to market their products—and what goes behind it.

It started with understanding the factors that make a good marketing strategy.

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“A good startup marketing strategy maximises your strengths, rallies your organisation towards a common direction and should also work towards different target groups – investors, analysts, media, prospective employees and others,” Koduvayur says.

“Clarity in planning, thinking and execution with well-defined goals that align with the overall business plans makes for a good marketing strategy.”

“For Handmade Heroes, a good marketing strategy is one that is effective, ethical, and sustainable. It should be based on a deep understanding of your target audience, their needs, and their pain points. It should also be consistent in messaging and branding and have a long-term vision for brand building,” Lim says.

“A good marketing strategy should also be flexible and adaptable. The market is constantly changing, so your marketing strategy needs to be able to change with it. You also need to be able to adapt your strategy to different channels and platforms.”

Working on a marketing strategy

When it comes to building a marketing strategy, despite differences in execution, Koduvayur points out that there are principles that every kind of company shares, regardless of their size: Understanding customer needs, market research, business objectives, unique value proposition, measure, and optimise.

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“For example, at IQM Quantum Computers, we were very clear from the beginning that we wanted to sell our products to high-performance computing centres and national research labs. What made it difficult is the long sales cycles, complex product and customer readiness to purchase expensive quantum systems,” he says.

“In our marketing, we made strategic choices around – product marketing, branding, events, media relations, analyst relations and content marketing. These choices and disciplined execution have helped us accelerate our leadership journey from a small startup in Finland to becoming a global leader in quantum computing.”

As a company that sells skincare products through online channels, Handmade Heroes’s marketing strategy is built around two key approaches. “First, we prioritise content creation, crafting engaging and informative posts on social media platforms. This strategy helps us connect with our audience, share our brand’s story, and present our products in compelling ways.”

“Additionally, as we retail on Amazon.com, we’ve embraced pay-per-click (PPC) advertising. This avenue enables us to extend our reach to a broader audience and direct traffic to our products. These combined efforts shape our effective marketing approach.”

Koduvayur and Lim share examples of successful marketing strategies from their own businesses.

“Over the last three years, our marketing strategy was to sell on-premises quantum computers to high-performance computing centres and national research labs. Our differentiators were systems with the best performance, full access to the hardware, co-located, which are upgradeable in the future,” Koduvayur begins.

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“We started with two marketers in 2020, and now we have built a team of six marketers (the company has grown from 20 employees to almost 300 employees). Still, almost all of our marketing work is done in-house with zero agency costs and very minimal paid marketing spend.”

Koduvayur highlights that the company’s strategy is tightly aligned with its business strategy to become a global technology leader. “We made strategic choices around product marketing, branding, analyst relations, investor relations and leadership communication.”

Lim shares how a successful campaign helps the company build an image of a skincare brand that fosters confidence and embraces unique beauty. “We mirror this in our campaigns, spotlighting everyday women as heroes of their lives. An instance is our ‘Heroes like Her’ and ‘Beauty Warrior’ campaigns emphasising self-care’s strength and the hero within everyone.”

An endless learning process

For founders who wish to learn more about creating and executing a good marketing strategy, Koduvayur and Lim share resources, tools, and opportunities that founders can use to learn more about this.

“Find good startup mentors, join an entrepreneurs’ network or mentoring programme … and hire a marketer as one of your first employees. Building a brand is equally important as building a great product, and you cannot build a successful startup with one without the other,” he explains.

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He also warns founders to stay away from “vanity” and irrelevant metrics. “At IQM, for example, we follow the social media metrics, but our marketing team is measured for sales. There is no shortcut to building a successful startup brand, and agencies alone can’t fix it for you.”

Lim sees learning opportunities that can be found in various online channels such as YouTube, podcasts, and webinars.

“Amazon Global Selling has an Amazon Seller University with vast resources and webinars to help new entrepreneurs learn,” she closes.

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Image Credit: RunwayML

The post Unlocking marketing success for startups and small businesses: Strategies for excellence appeared first on e27.

Flux Series: Marketing Leaders is happening at the St. Regis in Jakarta, Indonesia, on 15 November 2023. Are you working in the field of marketing? Don’t miss out on this focused and curated event designed especially for marketing professionals!

Get your tickets to Flux Series: Marketing Leaders today!

Partnerships are the linchpin of success in any venture, and the upcoming Flux Series: Marketing Leaders event epitomises this belief. It provides an exclusive platform for industry pioneers to engage in immersive learning sessions. It offers access to crucial industry knowledge and strategies to drive sustainable growth and profitability for your brand.

Set against the elegant backdrop of the St. Regis in Jakarta, Indonesia, on November 15, 2023, the inaugural Flux Series promises to unite influential marketing leaders with a mission: to deliberate, brainstorm, and craft actionable strategies for optimising marketing endeavours through AI-driven innovations and cutting-edge technology, all aimed at achieving new marketing milestones for your company.

What participants can look forward to at the Flux Series: Marketing Leaders

At Flux Series: Marketing Leaders, attendees can expect insightful keynotes, dynamic panel discussions, and hands-on workshops covering an array of topics in the intricate world of marketing. These sessions will explore harnessing artificial intelligence to bolster marketing initiatives, deepen customer connections, and delve into the latest tech trends.

Sponsors play a crucial role in the success of Flux Series: Marketing Leaders on multiple fronts. Firstly, they provide diverse forms of support and coverage to enhance the event experience for participants.

Also read: Engage your peers in roundtable discussions at Flux Series

Furthermore, sponsors bring a wealth of expertise and insights, offering attendees exclusive benefits. Sponsors broaden the event’s reach through their extensive networks and marketing channels, providing valuable insights to a wider audience.

The presence of sponsors at the event is equally significant. It creates invaluable networking opportunities for attendees to familiarise themselves with the products and services on offer. This aspect perfectly aligns with the core purpose of the Flux Series — to serve as a curated gathering for marketing leaders, facilitating connections between all stakeholders.

By championing Flux Series: Marketing Leaders, participants can engage with fellow marketing professionals, gaining access to industry best practices and actionable wisdom, ultimately forging new partnerships and collaborations poised to drive business growth and success.

The important role of sponsors

With Flux Series: Marketing Leaders taking on the ambitious task of providing a platform for industry insiders to share expert insights on the latest trends in AI, sponsors and partners that are equally committed to our mission play a significant role. With that, here are the official sponsors that will be at Flux Series: Marketing Leaders in Jakarta this November 15, 2023.

• CleverTap – CleverTap is an All-In-One customer engagement platform that unifies interactions between people, processes and technology. CleverTap is built to convert customers into customers for life with in-moment experiences designed and optimised for scale, in real-time. They enable brands to create truly cross-channel experiences, transcending boundaries between channels, journeys, and outcomes. CleverTap is on a mission to be the ultimate growth partner, providing businesses with the insights they need to truly understand their customers and deliver.

• Braze – Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real-time, orchestrate and optimise contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognised as one of Fortune’s 2023 Best Workplaces in New York, 2023 UK Best Workplaces for Women by Great Place to Work, and Fortune’s 2022 Best US Workplaces in Technology. The company is headquartered in New York with 10+ offices across North America, Europe, and APAC.

• Digimind – Digimind is the global leader in AI-Powered social listening platforms and market intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach. Recognised by Forrester and Gartner, Digimind’s best-in-class technology transforms social and online data into actionable business insights, enabling marketers to effectively plan, execute, and analyse their marketing strategy.
  
  Digimind is based in New York, Paris, Singapore, Grenoble, and Rabat, serving more than 800 customers worldwide including LinkedIn, Sony, McCann Worldwide, and Lexus.

1. Adjust – Adjust is a global B2B SaaS company. Born at the heart of the mobile app economy and grown out of a passion for technology, the company now has 16 offices around the world.
   
   Adjust’s platform includes measurement, fraud prevention, cybersecurity and marketing automation products. Together, they make marketing simpler, smarter and more secure for the 32,000 apps working with Adjust. Global leading brands including Procter & Gamble, Rocket Internet and Tencent Games have implemented its solutions to secure their budgets and improve results.

Meet these companies and more at Flux

The Flux Series: Marketing Leaders event transcends traditional learning settings with its thoughtfully curated array of growth-focused content stages. These stages serve as dynamic arenas where participants acquire invaluable expertise in maximising marketing endeavours through disruptive technologies and the potential of AI. Attendees engage in interactive knowledge-sharing led by industry leaders, benefiting from their expertise and insights. Covering everything from deciphering AI-driven tools to unveiling game-changing marketing tactics, these content stages are tailored to furnish marketers with practical insights easily integrated into their business strategies.

Also read: 5 common challenges marketing professionals face today

For marketing leaders aiming to elevate their company’s marketing goals, Flux Series: Marketing Leaders is a must-attend event. Join us in Jakarta on November 15, 2023, for a day of insightful discussions, interactive workshops, and unparalleled networking opportunities that will reshape the way you approach marketing in the digital age.

Join the Flux Series or become our partner and be a driving force in the AI-powered marketing revolution. To learn more about the event, you may visit the official Flux Series: Marketing Leaders page.

Get ready to embark on a journey that will not only deepen your understanding of AI-driven marketing but also equip you with the actionable insights needed to thrive in the dynamic world of modern marketing.

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