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AI, transparency, and the rising threat of ad fraud in Google’s Performance Max

When Google rolled out Performance Max (PMax) in 2022, it seemed like the answer to every marketer’s dream. Using machine learning, PMax sought to help businesses drive marketing efficiency, performance and better ROI by automating campaign optimisation across all of Google’s channels, including YouTube, Search, Shopping and Discovery. 

For brands in APAC, PMax’s ability to automatically tailor ads to reach the right audience offered an opportunity to reach wider, diverse audiences and improve their ROI. It helped Malaysia-based education company MindValley, for example, to automatically create campaigns across channels and optimise them for performance. This saved the brand time and effort that would have otherwise been spent having to implement solutions for each, eventually reducing its cost per conversion by 25 per cent.

At the core of the PMax promise is Google’s AI, making decisions on everything from bidding to creative to search query matching and media environments. However, like all AI and machine learning-driven advertising platforms, whether originating from Google, the Trade Desk, Yahoo, or numerous others, PMax necessitates marketers to place their trust in an enigmatic algorithmic ‘black box’. 

For brands looking to maximise returns from this new campaign type, this ambiguity calls for a dose of prudent scepticism — as well as a preventative action to safeguard their marketing budgets against rising ad fraud. 

The problem with PMax

The problem with all black box systems is marketers are at the mercy of the algorithm. In the case of PMax, where Google manages everything, it requires an even higher level of faith in the system. Adding to this, limited granular reporting in PMax means that while you get broad campaign insights, you won’t be able to see if it’s display, search, video, or shopping ads driving your clicks and conversions. 

This would be great if the world was perfect or you only spent money on Google channels — but marketing is complex, with multiple media partners in any one campaign. And as every marketer is aware, transparency and accountability are indispensable to operate with utmost effectiveness. Any industry opacity carries the potential to be exploited to the detriment of marketing budgets and reach — and one of the biggest such threats is that of invalid traffic (IVT) — a rampant problem in the region and globally that is causing businesses billions in lost revenue. 

Also Read: The state of cybersecurity in 2023: How APAC organisations can stay ahead of the curve

It should come as no surprise that fraudsters and bad actors are shifting their focus from general programmatic fraud to targeting campaigns like PMax that lack insights. According to our analysis of IVT and ad fraud in the region, as well as PMax campaigns with select clients over the past several months, here’s what marketers need to know: 

  • IVT is a bigger problem than you might think: In the realm of traditional programmatic, invalid traffic and click fraud occur on a daily basis, spanning search, mobile, and affiliate campaigns. For context, in search, we have seen between 5-15 per cent of search clicks come from bots seeking to exploit paid search campaigns to sign up or claim incentives within the ads or, worse, deliberately exhausting clients’ search budgets as a “competitive” tactic. 
  • Not all IVT is malicious: In a parallel context, not all instances of invalid traffic bear malicious intent. For example, we found that 97 per cent of a user’s Google ad budget on brand name campaigns was being consumed by returning users who were just using Google as a front door to click on a paid ad to log in to their account.
  • Mobile is particularly susceptible to fraud: In the mobile domain, the figures we’ve observed are even more disconcerting, particularly for app install campaigns within sectors like car sharing and food delivery. Instances of fraudulent app installs have surged to alarming rates, reaching up to 50 per cent and, for one client, the claimed clicks and installs exceeded the population of the targeted geography in a week!
  • Affiliate fraud is costing brands and publishers: When addressing affiliate fraud, specifically for high-payout categories such as sports and sports fantasy betting as well as subscription and entertainment services, we have seen click fraud and affiliate cookie stuffing through malevolent browser extensions siphon away US$100,000 of affiliate payouts per month – harming marketers and publishers. 

What we have observed on PMax is a mix of both new fraud tactics and some of the same types of invalid traffic and fraud that we see across programmatic. Given that PMax, and most AI systems, assume positive user intent, invalid traffic that has occurred in PMax campaigns comes because AI assumes every “user” engagement is positive in intent.

When bad actors exploit this and create fake intent signals, it can end up training the algorithm to optimise towards the source of the invalid traffic. This results in wrongly optimised campaigns that divert and deplete advertising budgets by driving more fake engagement and conversion events.

It’s also important to note that it’s not just invalid traffic that’s costing brands — AI also has the potential to optimise suboptimal outcomes. For example, one of our clients saw PMax bidding on low-performing search terms, which resulted in the rapid burning of daily budgets on terms any experienced search marketer would normally exclude. 

How brands can safeguard against IVT

To be fair, these gaps are not malfeasance by Google or PMax; however, when AI is optimising towards invalid traffic, budgets can be inefficiently allocated when there is opacity and no real-time 3rd party oversight and intervention.

Also Read: Securing tomorrow’s metaverse today: Why safety in the new frontier must leverage on hardware

PMax is simply a microcosm of what happens across the entire internet – the challenge lies in marketers who employ AI buying systems without independent third-party auditing and analysis. They face the possibility of unknowingly running the risk that they will just be pumping money into a high-speed AI-optimised invalid traffic machine.

I believe that the industry, as a whole, should have a sense of optimism regarding the potential of what AI can bring to the table in terms of driving better marketing performance. There is value to be realised in automation and operational efficiencies to be gained.

But, whether it’s PMax or any other AI-led solutions, marketers must push for algorithmic transparency, invest in independent oversight, and not blindly trust the little black box of algorithms if they truly want to drive the best fraud-free performance.

Otherwise, bad actors, whether they target PMax or any other AI-led advertising solution, will exploit your trust for their benefit, draining your marketing budgets in the process.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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20 global investors fuelling Southeast Asia fintech boom in 2023

In 2023, a diverse array of international investment firms has been actively fueling the burgeoning fintech ecosystem in Southeast Asia. These firms, hailing from the United States, Switzerland, Belgium, Lithuania, and more, have strategically chosen to invest in promising startups and companies across the region.

PayPal Ventures, LGT Capital Partners, and EscapeVelocity are among the notable players in this fintech investment landscape, partnering with innovative startups such as Aspire, Tazapay, and CrediLinq.Ai.

With a focus on fostering innovation and financial inclusivity, these global investors are helping to reshape the financial technology landscape in Southeast Asia.

Here is a list of 20 investment firms who backed fintech firms in the region in 2023 so far:

Paypal Ventures (US)

PayPal Ventures is the global corporate venture arm of PayPal. It invests in companies at the forefront of innovation in fintech, commerce enablement, digital infrastructure, and crypto/blockchain technologies. Its portfolio companies include Pine Labs, Pulsate Carro, and GoTo.

In February this year, PayPal Ventures co-invested in Aspire’s US$100M round.

LGT Capital Partners (Switzerland)

LGT Capital Partners is an alternative investment company. Over the last 20 years, it has invested over US$95 billion in a broad variety of alternative asset classes across almost 100 countries.

In February this year, PayPal Ventures co-invested in Aspire’s US$100M round.

EscapeVelocity (US)

Escape Velocity is an early-stage venture fund focused on helping Indian entrepreneurs expanding into global market. It invests pre-seed to Series A technology businesses.

In February this year, it invested in Tazapay, a fintech company specialising in cross-border payments.

Big Sky Capital (US)

Big Sky Capital invests in exceptional founders in emerging markets building disruptive SaaS solutions for enterprise. The size of its Fund I is US$20M.

In February, it invested in CrediLinq.Ai, a B2B online financing and payments infrastructure company in Singapore.

Lendable (UK)

Lendable supports the growth of fintech and climate solutions in emerging and frontier markets by providing debt financing. Debt financing is an alternative to equity financing, allowing fintech firms to scale without diluting ownership.

In March, it invested in Advance, a Philippine-based fintech company that provides on-demand access to credit and other financial solutions to employees and businesses.

Oyster Ventures (US)

Oyster Ventures invests in exceptional new-frontier technology companies. It targets companies that bring liquidity and efficiency to antiquated industries, companies that enable globalisation, with leverage to massively scale.

In March, it invested in Advance.

Cross Ocean Ventures (US)

Cross Ocean Ventures is an early-stage investor for ambitious international founders with global ambitions. It collaborates, deal-shares, and co-invests with many investment companies and is an active participant in the Southern California, Silicon Valley, New York, and European startup ecosystems.

In March, it invested in Advance.

Next Billion Ventures (US)

NBV is a venture capital partnership investing in startups serving the next billion digital consumers and small businesses across global emerging markets.

It invested in Advance.

Hummingbird Ventures (Belgium)

Hummingbird is global seed investor investing from US$500,000 at seed to US$50M+ when doubling and tripling down. It invested in SkorLife.

Seedstars International Ventures (Switzerland)

Seedstars invests in pre-seed and seed-stage startups across emerging and frontier markets. Seedstars International primarily invests in B2B fintech, retailtech, and supply chain.

In June, it invested in Finfra, a fintech company providing credit and financial services to businesses in Indonesia.

FirstPick (Lithuania)

FirstPick is VC-fund-accelerator for tech startups in the Baltics. It invests in early-stage companies in fintech, SaaS, deeptech, consumer, and marketplaces.

It invested in Finfra.

BADideas Fund (EU)

BADideas.fund is an early-stage angel syndicate that provides EUR50K-100K funding for startups in Central and Eastern Europe (CEE).

It invested in Finfra.

Alpine Ventures (US)

Alpine is a people-driven private equity firm investing in software and services businesses. It invested in Bunker.

Argentem Creek Partners (US)

Argentem Creek Partners is a debt fund for emerging markets. Argentem Creek was founded in 2015 by Daniel Chapman and his former team from Cargill, Inc. subsidiary, Black River Asset Management.

It invested in Salmon.

Delivery Hero Ventures (EU)

Founded in January 2021, Delivery Hero Ventures is an independent VC firm backed by Delivery Hero. The VC firm’s mission is to support the next generation of founders who are disrupting some of the most dynamic industries across the world.

It invested in Qashier.

DEG (Germany)

DEG offers financing, advice and support to private sector enterprises operating in developing and emerging-market countries. It focuses on the manufacturing, trade and service industries in developing markets.

It invested in PasarMikro.

Ceniarth (UK)

Ceniarth is a single-family office focused on funding market-based solutions that benefit underserved communities. It funds non-profits, for-profits, and hybrid organisations. Founded in 2013 by Diane Isenberg, Ceniarth works in conjunction with the Isenberg Family Charitable Foundation.

It invested in PasarMikro.

Citi Ventures (UK)

Citi Ventures invests in category-defining fintech startups with the potential to augment and enhance Citi’s products and services.

It invested in Endowus.

TEN13 (Australia)

Ten13 is a venture syndicate based in Australia. It co-invests in companies from their pre-seed to Series D stages. It recently invested in TANGGapp.

Goodwater Capital (US)

Goodwater Capital calls itself a regenerative investment platform. It invests in tech companies in the housing, healthcare, food delivery, finances, education, entertainment, and transportation sectors.

It invested in TANGGapp.

The image used in this article is AI-generated.

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The future of Indonesia’s payment services: 3 predictions for the advancement of direct debit

In the dynamic business landscape, cashless payments have brought about a transformative shift in transactional practices. Indonesia, an evolving country embracing cashless solutions, has experienced a remarkable surge in adopting digital payment methods like QR codes, e-wallets, and virtual accounts. With a digital economy valued at US$77 billion and accounting for 40 per cent of total ASEAN digital transactions, the country now stands as a prominent player in the digital realm.

In contrast, direct debit has emerged as a dominant payment method in the Western market. With customer authorisation, businesses can seamlessly deduct funds from bank accounts in real-time, making it ideal for recurring financial payments such as utility bills, loan repayments, and subscription payments like Netflix and Amazon Prime. Direct debit also captured 20 per cent of non-cash transactions in Europe, ranking third among popular payment methods in 2022.

In general, while recurring payment solutions in Indonesia have not yet become widespread, drawing from my extensive experience in both Europe and Indonesia’s tech industries, I predict their potential for success in the country.

Considering Indonesia’s dynamic digital economy and rapid growth, here are my three predictions for the future of direct debit as a prominent payment method nationwide.

Access to digital financial services has significantly improved in Indonesia

The accessibility and adoption of diverse digital payment methods have experienced a significant surge throughout Indonesia. According to Statista, e-wallets and electronic money have emerged as the predominant payment options nationwide, primarily attributable to the country’s high levels of domestic internet penetration and smartphone usage.

Also Read: How an 87-year-old enterprise aims to change the packaging game

Moreover, digital banking has witnessed remarkable growth, as indicated by the World Bank, with 51.8 per cent of Indonesian adults aged 15 and above holding accounts at financial institutions in 2021. This substantial progress represents a notable increase from the 19.6 per cent recorded in 2011.

Furthermore, Bank Indonesia (BI), the country’s central bank, has reported a year-on-year rise of 9.88 per cent in the value of digital banking transactions, reaching IDR 4.944 trillion (US$328.19 million) as of March 2023.

Considering the solid foundation already established for facilitating digital payment services and the growing popularity of digital banking, it is evident that the demand for convenient payment methods, particularly those compatible with smartphones for on-the-go transactions, will continue to escalate in the coming years.

This creates an exciting opportunity for the introduction of innovative and enhanced payment solutions, such as direct debit, which not only provides convenience but also caters to the recurring and subscription payment requirements of both customers and businesses in their daily operations.

Overcoming early adoption challenges with promising regulatory foundations

From my perspective, the limited public awareness and education present challenges to the early stages of the widespread adoption of recurring payment solutions in general. Security concerns, particularly the direct withdrawal of funds from individuals’ bank accounts where substantial savings are stored, contribute to public scepticism.

Notably, the Ministry of Communication and Information Technology (KOMINFO) recorded 486,000 reported cases of criminal offences related to information and electronic transactions from 2017 to 2022, with 83.3 per cent involving online transaction fraud, including phishing scams and fraudulent money transfers associated with bank accounts.

However, Indonesia’s regulatory bodies have proactively addressed these concerns, enhancing the infrastructure for secure digital payment services. Mr. Muhamad Farhan, a member of Commission 1 in the Indonesian House of Representatives (DPR), provided an update on the approved Personal Data Protection Law (UU PDP) during the Open Finance Summit 2023 this year.

This law, aiming to safeguard individuals’ privacy and personal data, is currently in a two-year transition period until October 2024, allowing for necessary amendments and adjustments. Businesses also have this timeframe to align with the PDP requirements.

Bank Indonesia (BI) also has a license for financial service providers in Indonesia called the Payment System Service Providers (PJP) classification. This includes Payment Initiation and/or Acquiring Services (PIAS) for payment forwarding transactions.

PIAS regulates licensed providers to comply with the provisions to ensure customers’ safety in making payments via bank transfer directly from the customer’s bank account. Ayoconnect’s recent acquisition of the license from BI for their direct debit solution demonstrates their commitment to adherence to strict security measures outlined by the regulation, assuring clients.

Also Read: Empowering youth to drive sustainable change through finance and advocacy

The presence of these current and upcoming laws and regulations indicates a promising trajectory for the adoption of recurring payment solutions in Indonesia. The next crucial step involves educating the general public about these regulations to instil confidence and trust in secure digital payment services. By doing so, I believe that customers and businesses can gain reassurance regarding privacy, data protection, and overall transaction security.

Indonesia’s tech and digital sector as a catalyst for new payment methods

Indonesia’s tech and digital sector plays a vital and dynamic role in the country’s thriving digital economy, poised to become the largest in Southeast Asia by 2030. The pandemic has acted as a catalyst, accelerating the shift to online activities and igniting an impressive surge in consumer engagement across various digital industries, such as e-commerce, SaaS tools, streaming services, online gaming, and more.

This remarkable trend has sparked fruitful collaborations between financial service providers and tech companies, driving the introduction of innovative digital payment solutions to cater to the ever-growing consumer base in the digital sector.

Notably, the immensely popular Buy-Now-Pay-Later (BNPL) payment plans have already achieved a staggering GMV of US$3,483.3 million in 2022, firmly establishing themselves as one of the nation’s most favoured payment methods.

Based on my evaluation, implementing recurring and subscription payment management via Direct Debit to facilitate payments across various digital industries offers considerable business potential.

Direct debit emerges as an ideal solution, automating transactions and streamlining the payment process without the need for manual intervention or the exchange of sensitive payment details for each transaction.

Its user-friendly nature and enhanced security seamlessly align with the dynamic nature of BNPL online transactions, fostering an environment conducive to business growth and ensuring customer satisfaction.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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Phishing threats: Protecting your online shopping and banking

In today’s digital age, online shopping and banking have become an integral part of our daily lives, offering unparalleled convenience. However, with this convenience comes the need for heightened vigilance, as the digital realm can sometimes be fraught with unexpected risks.

Recent cases in Indonesia involving fraud and deception have underscored the importance of vigilance in the digital realm. Customers have reported receiving WhatsApp messages from individuals posing as Banking Administrators, who claim a transaction fee adjustment and urge customers to make payments while soliciting sensitive information.

In tandem with these troubling developments, the world of online shopping faces its own set of challenges. Some unscrupulous sellers, regrettably, fall short of delivering on their promises, leaving customers disappointed and financially inconvenienced.

Adding to the complexity, there have been reports of fraudsters impersonating couriers and delivering what seems like a standard package in Indonesia. However, they slyly hand over a seemingly harmless receipt file in APK format, which, unbeknown to the recipient, is an app designed to steal personal data. This clever ruse underscores the importance of staying vigilant in the digital landscape. 

In this article, we embark on a journey to explore these pressing issues and equip you with strategies to ensure security in your online shopping and banking experiences.

Recognising phishing attacks

Phishing attacks are elaborate schemes employed by cybercriminals who impersonate credible and trustworthy entities in an attempt to deceive individuals into disclosing sensitive information. These attacks can take various forms and often manifest through deceptive emails, messages, or websites. 

Also Read: How to achieve cybersecurity independence in Southeast Asia

To shield yourself from falling victim to such fraudulent tactics, it’s crucial to be well-versed in recognising the telltale signs of phishing attacks. Here are several common indicators that should raise your suspicion:

  • Suspicious pop-up notifications or emails: Be wary that cybercriminals may use these to deceive users into revealing sensitive information, similar to traditional phishing attempts.
  • Generic or impersonal messages: Phishing messages, whether via email or pop-up notifications, often use generic or impersonal greetings rather than addressing you by name.
  • Urgent or threatening language: Be cautious of messages that create a sense of urgency, pressure you to act immediately, or threaten consequences if you don’t comply—traits commonly found in phishing tactics.
  • Mismatched URLs: Always check the destination URL by hovering your cursor over links. Cybercriminals typically use misspelt or altered URLs that resemble legitimate sites.
  • Request for sensitive information: Avoid providing personal information, such as login credentials, credit card numbers, or Social Security numbers, in response to unsolicited messages or pop-ups.
  • Spelling and grammar errors: Look out for noticeable language errors, misspellings, or awkward phrasing, as these are telltale signs of a phishing attempt, whether in emails or pop-up notifications.
  • Verification of sender: Always verify the sender’s legitimacy and the source of the message before taking any action, especially when dealing with unexpected pop-up notifications.
  • Inconsistencies in branding: Pay attention to inconsistencies in logos, colours, fonts, or branding elements within messages or pop-ups. Legitimate organisations maintain consistent branding, while phishing attempts often display variations.

Safe online shopping and banking practices

As we navigate the digital landscape, online shopping and banking have revolutionised convenience. Yet, this convenience comes with responsibilities. To safeguard your personal and financial information, adopting safe practices is paramount.

Also Read: Defence is the best offence: Why startups should prioritise cybersecurity even when scaling their business

Here are essential guidelines for ensuring a secure online shopping and banking experience:

  • Strong, unique passwords:
    • Craft robust, unique passwords for each online account.
    • Consider a trusted password manager to securely store and generate complex passwords.
  • Activate two-factor authentication (2FA):
    • Whenever available, enable 2FA for an extra layer of security.
    • This commonly involves a secondary verification step, such as a code sent to your mobile device.
  • Verify website security:
    • Before entering sensitive data, ensure the website is secure.
    • Look for “https://” and a padlock icon in the address bar, indicating a secure connection.
  • Regular account monitoring:
    • Routinely review your bank and credit card statements.
    • Promptly report suspicious activity to your financial institution.
  • Caution on public wi-fi:
    • Avoid conducting sensitive transactions on public Wi-Fi networks.
    • Unsecured networks can leave your data vulnerable.
  • Keep software updated:
    • Regularly update your operating system, web browsers, and antivirus software to patch known vulnerabilities.
  • Stay informed:
    • Be vigilant against evolving cybersecurity threats and scams.
    • Familiarise yourself with phishing tactics and malware protection.
  • Trustworthy websites:
    • Prefer reputable online retailers and banks.
    • Exercise caution with unfamiliar websites.
  • Beware of email and text scams:
    • Do not click on links or download attachments from unsolicited emails or text messages.
    • These channels are often exploited for phishing attacks.
  • Secure mobile devices:
    • Apply security features on smartphones and tablets, including encryption, screen locks, and remote tracking capabilities.
  • Guard personal information:
    • Share personal and financial data only on trusted websites.
    • Legitimate organisations do not solicit sensitive information via unsolicited emails or messages.
  • Verify email communications:
    • Confirm the authenticity of emails from banks or retailers.
    • Contact the institution directly through official channels if in doubt.

By adhering to these safe online shopping and banking practices, you fortify your defences against cyber threats. Knowledge and vigilance are your allies in protecting your online transactions and financial well-being.

In conclusion, the digital world offers immense convenience, but it’s crucial to remain vigilant against phishing attacks when engaging in online shopping and banking. By recognising the signs of phishing attempts and following safe practices, you can protect your digital wallet and personal information from cybercriminals, ensuring a safer and more secure online experience.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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e27’s Contributor Programme highlights: This week in innovation

At e27, we’re dedicated to fostering innovation by providing a platform for experts to share their specialised knowledge. Our Contributor Programme invites enthusiastic individuals to engage in in-depth conversations about entrepreneurship, technology, and groundbreaking developments.

Join our startup discussions this week, where we explore the latest trends, exchange viewpoints, and deliberate on state-of-the-art strategies for succeeding in the startup ecosystem.

Navigating the evolving landscape of blockchain regulation in the metaverse era

As we journey deeper into the realm of blockchain and digital assets, it becomes increasingly imperative that we address the challenges that this rapidly evolving landscape presents.

Sherman Lin, Senior Attorney in Lin and Partners

President Biden’s executive order on digital assets, signed in March 2022, signifies a pivotal moment in the relationship between the U.S. government and the digital asset industry. This article analyses the current state and future prospects of blockchain regulation in the United States, emphasizing the need for comprehensive regulatory frameworks to address the multifaceted implications of digital assets. It also discusses the role of Central Bank Digital Currencies (CBDCs) and highlights the importance of international cooperation in regulating the metaverse.

Digital adoption in Asia: An unstoppable juggernaut transforming economies

As we chart the course of Asia’s digital journey, let’s remember that while technology is the vehicle, it’s people who are driving the change.

Ashley Mangtani, Digital Transformation Journalist and Content Manager at Multiverse Labs

Asia’s profound digital revolution is reshaping societies and economies, with 370 million digital consumers in Southeast Asia by 2022. It’s driving socioeconomic transformation, reaching a US$200 billion digital economy in Southeast Asia in 2022. Digital adoption is about technology’s societal impact, fostering sustainability, innovation, and reshaping marketing. The digital gender divide remains a challenge. Digital adoption’s human faces reveal empowerment, connectivity, and resilience, underscoring the need for inclusivity.

Understanding the role of AI in digital transformation

AI isn’t just about replicating human intelligence; it’s about augmenting it and making processes more efficient and accurate.

Suchit Poralla, Associate Director at Ernst & Young

AI is reshaping the digital landscape by simulating human intelligence processes in machines, enhancing efficiency and accuracy. It fuels digital transformation by automating tasks, providing insights from data, and improving customer experiences. AI applications span industries like retail, with personalised recommendations, and healthcare, where it aids in diagnostics. This technology is integral to modernising businesses, making informed decisions, and ensuring growth in the digital era.

Myth busters: Buy Now Pay Later edition

BNPL has grown in popularity because it offers additional flexibility at a time when many people are feeling financially insecure.

Ben Gilbey, SVP, Digital Consumer Solutions (APAC) at Mastercard

Buy Now Pay Later (BNPL) is a modern twist on an old concept – paying in instalments. While concerns about BNPL’s impact abound, it’s crucial to dispel the myths:

  • Myth one: BNPL platforms want customers in debt. Reality: BNPL platforms aim for responsible lending to encourage repeated use.
  • Myth two: BNPL shuns regulation. Reality: Most BNPL players support regulation for consumer protection and industry sustainability.
  • Myth three: BNPL burdens consumers. Reality: BNPL benefits younger, lower-income individuals, providing transparent terms, low-interest rates, and credit-building opportunities.

Trust is paramount as BNPL grows, offering flexibility in uncertain financial times.

Enhancing cyber supply chain resilience: A vision for Singapore

As someone deeply entrenched in the cyber security domain, I believe that the human element is as critical as technological advancements.

Dr Magda Chelly, CEO at Responsible Cyber with IMMUNE

Singapore’s rapid technological progress has brought both opportunities and challenges. The rise of cyber threats, especially supply chain attacks, is a concern for Critical Information Infrastructures (CIIs). Singapore’s CII Supply Chain Programme addresses this with five key initiatives, emphasizing transparency, cybersecurity in contracts, vendor certification, knowledge sharing, and international cooperation. Tools like IMMUNE X-TPRM aid in third-party risk management. In this cyber era, unity and commitment from all stakeholders are vital to ensure a secure digital future for Singapore.

TikTok vs Shopee EC war in SEA: How can startups leverage the competition?

For startup founders, the key is to seize immediate opportunities without losing focus on the long-term vision: Build your business on a sustainable model with solid unit economics at its core.

Sophie Chiu, Principal at AppWorks

The battle between TikTok and Shopee in Southeast Asia’s e-commerce arena is heating up. Shopee is shifting its focus back to growth and is willing to accept losses in response to TikTok’s aggressive expansion. TikTok has become a major player, challenging Lazada and other platforms. Startups can seize opportunities by addressing issues such as product quality, service quality, and content quality. They must offer solutions that are significantly better than current platforms and prioritise sustainable growth with solid economics. Building relationships through multiple touchpoints is crucial for long-term success.

Also Read: Weekly insights: e27 contributor articles you shouldn’t miss

Can Malaysia have smart cities?

In Malaysia, the Smart City Framework aims to use technology to address inefficient urban services, environmental pollution, and traffic.

Daniel Ho, Co-Founder and Group Managing Director of Juwai IQI

Malaysia is striving to become a leader in the global smart city movement, with initiatives like the Smart City Framework addressing urban service inefficiencies, environmental pollution, and traffic problems. The concept of a “protopia” is favoured over an unattainable utopia, focusing on incremental progress over time.

However, one of the significant challenges facing smart cities is the threat of cyberattacks, as hackers have targeted such projects worldwide. Malaysia is prioritising cybersecurity in its smart city efforts to mitigate these risks, with several cities and regions already adopting smart technologies and sustainable living solutions.

CBDCs in Asia: An opportunity and a challenge

CBDCs represent more than just another financial product; they symbolise the broader transformation sweeping Asia.

Karina Kurniawan, Marketing and Communications Manager at D3 Labs

CBDCs are at the forefront of Asia’s financial landscape, offering the promise of real-time, cross-border transactions, streamlined financial services, and enhanced inclusion. However, they also come with challenges, including cybersecurity risks, privacy concerns, and the digital divide. Policymakers and institutions in Asia face critical decisions in navigating this digital transformation while ensuring long-term stability and prosperity.

Navigating wealth management: The emergence of new family offices in Singapore

Family offices in Singapore signify not only a wealth management opportunity but also a chance to make a positive impact on society.

Roy O, Family Office Practitioner at Arrowdynamic Ventures

Singapore’s rapid rise as a family office hub is driven by its political stability, strategic location, strong financial infrastructure, and regulatory framework. The recent surge in family office registrations contributes to job creation and economic growth. Family offices are also embracing philanthropy, supporting local charities, setting up foundations, aiding education, fostering innovation, and engaging in environmental conservation to make a positive impact on Singaporean society.

Striking the balance: AI, leadership, and the modern workplace

Leaders should embrace transparency, include staff in AI-related decisions, and offer thorough training to overcome reluctance.

Chandra Sekhar Garisa, CEO of Foundit APAC & ME

The advent of AI raises questions about its role in leadership. AI aids decision-making by processing complex data, providing clarity, and enabling swift, informed choices. In Southeast Asia, AI’s rapid adoption could boost the region’s GDP by up to US$950 billion by 2030. AI-driven leadership development programs analyse leaders’ strengths and weaknesses, offering tailored learning experiences.

Emotional intelligence remains vital for leaders in this AI era, focusing on people management, empowerment, and fostering innovation. Challenges include employee resistance, data privacy, and technical glitches, necessitating adaptability, transparency, and ethical responsibility from leaders.

5 careers emerging from Southeast Asia innovation trends in 2023

As we navigate through 2023, it is essential to reflect on the significant innovation trends shaping Southeast Asia’s landscape.

Paulo Joquino, Content Strategist at Insignia Ventures Partners

As we reach the midpoint of 2023, Southeast Asia is witnessing transformative innovation trends that are reshaping businesses and career opportunities. Notably, AI’s democratisation and data-driven AI careers are on the rise. Agriculture innovations focus on productivity and supply chains, creating new career avenues.

Fintech extends beyond traditional fintech companies, impacting various sectors and job roles. Specialised skills in finance, cybersecurity, and monetisation strategies are in demand. Lastly, careers in market expansion, with a focus on local needs and culture, offer promising opportunities. These trends highlight Southeast Asia’s dynamic tech landscape and its potential for career growth.

AI, transparency, and the rising threat of ad fraud in Google’s Performance Max

It’s important to note that it’s not just invalid traffic that’s costing brands — AI also has the potential to optimise suboptimal outcomes.

Chad Kinlay, Chief Marketing Officer at TrafficGuard

Google’s Performance Max (PMax) uses machine learning to automate campaign optimisation across Google’s channels. While it offers benefits, PMax’s limited granular reporting and reliance on algorithms can lead to transparency and fraud issues. Invalid traffic (IVT) is a growing problem, with fraudsters targeting campaigns with limited insights. Brands should be cautious, invest in independent oversight, and demand algorithmic transparency to prevent fraudulent activity and maximise their marketing budgets’ efficiency.

The future of Indonesia’s payment services: 3 predictions for the advancement of direct debit

The accessibility and adoption of diverse digital payment methods have experienced a significant surge throughout Indonesia.

Jakob Rost, Founder and CEO of Ayoconnect

Indonesia’s digital economy is booming, with increased accessibility to diverse digital payment methods and growing smartphone usage. Digital banking is on the rise, with 51.8 per cent of Indonesian adults holding accounts in 2021, up from 19.6 per cent in 2011. This growth creates opportunities for innovative payment solutions like direct debit to meet recurring payment needs.

Regulatory improvements, like the Personal Data Protection Law and BI’s Payment System Service Providers, bolster security and build trust. Indonesia’s thriving tech and digital sector further supports the adoption of new payment methods, making direct debit an ideal solution for automating transactions and streamlining payments in various digital industries.

Also Read: Contributor spotlight: A roundup of this week’s startup discussions

Phishing threats: Protecting your online shopping and banking

The digital world offers immense convenience, but it’s crucial to remain vigilant against phishing attacks when engaging in online shopping and banking.

Bernadetta Septarini, Content and Social Media Marketeer at ArmourZero

In today’s digital age, online shopping and banking offer convenience but also come with risks. Phishing attacks, where cybercriminals impersonate credible entities, are common. Signs of phishing include suspicious pop-ups, generic messages, urgent language, mismatched URLs, requests for sensitive info, errors in grammar, and inconsistent branding.

To ensure safe online experiences, create strong, unique passwords, use two-factor authentication, verify website security, monitor accounts regularly, avoid public Wi-Fi for sensitive transactions, update software, stay informed about cybersecurity threats, trust reputable websites, be cautious of email and text scams, secure mobile devices, and guard personal information.

Post-pandemic education: Why edutech remains a game-changer

It is an exciting time for the world of edutech as we are now presented with the unique opportunity to push boundaries and reinvent ourselves.

Xiaonan Wang, Co-Founder of Spark Education Group

Adversity serves as a profound teacher, particularly in the wake of the pandemic. In the education sector, the surge in edutech during the pandemic saw an uptick in demand for online learning. However, as in-person classes resume, parents remain reluctant to embrace online education fully.

To thrive, edutech must demonstrate the value of technology in education, enhancing rather than replacing traditional learning methods. Collaboration, involving the target audience (parents and children), and integrating interactive learning are essential for edutech’s success in a dynamic market valued at US$271 billion, set to grow to US$410 billion by 2026.

Why inclusive hiring matters for a startup ecosystem

A truly inclusive workplace is one where Persons with Intellectual Disabilities (PWIDs) are able to learn, thrive and be respected.

Dipak Natali, Regional President and MD, Special Olympics APAC

Inclusive hiring is an innovative approach that empowers individuals, especially those with intellectual disabilities. However, in Singapore and the Asia Pacific region, employment rates for people with disabilities remain low. There is a need to break down barriers and foster understanding through authentic conversations and inclusive hiring practices. Startups, in particular, can play a significant role in promoting diversity and inclusion, tapping into a diverse talent pool and reaping the benefits of a truly inclusive workforce through meaningful employment.

Is hybrid work arrangement the future of work?

Flexible work arrangements are essential for attracting and retaining employees, particularly newer generations who prioritise them.

Syuhada Subuki, Engagement Executive at IndSights Research

Flexible work arrangements have become common post-COVID-19, impacting job satisfaction and work-life balance. Singaporeans favour flexible work norms, with 75.6 per cent believing it should be the new norm and 51.9 per cent open to organisations offering it when job hunting.

Yet, 40.5 per cent are fine with expanded workplace surveillance to prevent abuse. Employers also value flexible work for attracting and retaining talent. However, it’s recognised that not all roles can accommodate it. Striking a balance and continual dialogue between organisations and employees is crucial in shaping the future of work.

Stop the doomsday talk: How dangerous is AI for your organisation?

There are plenty of fundamental security gaps that need to be addressed first before diverting resources to the latest AI threats.

Pierre Samson, Chief Revenue Officer and Co-Founder at Hackuity

While AI tools like ChatGPT can enhance productivity, they also introduce new security risks. Cyber attackers are already using generative AI for malicious purposes, creating viruses and spyware. Organisations should evaluate the specific risks AI poses to their attack surface.

Prioritising cybersecurity fundamentals is crucial before tackling AI threats. Implementing a Zero Trust framework, adopting Attack Surface Management, and focusing on vulnerability management are essential steps. Cybersecurity is an ongoing journey of continuous improvement, and investing in technology should complement solid cyber defence fundamentals.

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