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YEAP joins forces with Stridy and Chief Stridy Officer Yasser Amin to drive sustainable change

YEAP

In a significant stride towards environmental sustainability, Youth E-Waste Ambassador Program (YEAP) is partnering with Stridy, a trailblazing organization committed to environmental conservation and community engagement. Moreover, Stridy’s Chief Stridy Officer, Yasser Amin, has been named a Youth Ambassador for YEAP, cementing the collaboration’s commitment to empowering youth-driven change in the realm of environmental protection.

This momentous partnership signifies a shared vision to tackle a critical environmental issue, promote sustainable practices, and mobilise communities to protect our planet.

Also read: Bio Farma x MIT Hacking Medicine 2023 champions healthcare innovation

Launched recently by e27, YEAP aims to increase e-waste awareness among Singaporean youths. In a region experiencing rapid technological growth, YEAP’s mission to promote responsible e-waste disposal has become increasingly vital. The program is looking to partner with various companies and individuals to launch an awareness campaign to drive actionable steps for e-waste management.

Stridy: A catalyst for change in action

Stridy, an organization firmly rooted in environmental stewardship, has garnered attention for its innovative approach to conservation. Led by Yasser Amin, Stridy’s mission is to create a cleaner world by inspiring community-driven initiatives aimed at preserving natural environments. Yasser’s journey began with organizing beach cleanup sessions, which deepened his appreciation for coastal and inland ecosystems and reinforced the need to protect them.

Also read: This e-commerce platform is building sustainable growth in rural Indonesia

Yasser Amin’s vision for Stridy transcends individual efforts. He believes in the power of community building and civic engagement to effect meaningful change. As the face and heart of Stridy, Yasser’s mission is to unite organizations and individuals, expanding Stridy’s influence wherever he goes. His unwavering commitment to environmental conservation aligns perfectly with YEAP’s core values and objectives.

YEAP

YEAP and Stridy: A partnership for environmental impact

The partnership between YEAP and Stridy represents a synergy of shared values, goals, and a collective passion for environmental sustainability. This collaboration is poised to amplify the impact of both organizations, combining e27’s established presence in the tech community with Stridy’s innovative grassroots approach.

Together, YEAP and Stridy aim to raise awareness about the detrimental effects of e-waste and promote responsible disposal practices. They will collaborate on a series of initiatives designed to engage youth and communities, fostering a culture of eco-consciousness and environmental responsibility.

Also read: 15 startups are raising $100M across Early and Growth stage at DDay

Tak Kenal, Maka Tak Cinta. The Malay idiom Tak kenal, maka tak cinta translates to ‘We cannot love what we do not know’,” said Amin. “I try to embody this into my work as much as possible. We cannot move forward with solving e-waste issues without being familiar with the negative effects of our actions on our planet or being appreciative of our natural environments.”

Empowering youths for change

YEAP believes in the power of youth to drive meaningful change. By harnessing their energy and passion, this program aims to create a ripple effect that spreads awareness about e-waste challenges and encourages sustainable practices.

We encourage youth between 15 and 35 to join this movement. By coming together, we can reshape the way we interact with technology, reduce e-waste, and create a more sustainable digital ecosystem.

Be involved

For more insights on e-waste, and updates on upcoming programs and activities, follow YEAP on Instagram and Facebook.

Join YEAP. Become a youth ambassador here.

Be a YEAP partner and help us change the world. Click here for partnership opportunities.

To know more about Stridy and its initiatives, click here.

The post YEAP joins forces with Stridy and Chief Stridy Officer Yasser Amin to drive sustainable change appeared first on e27.

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SEA’s startup ecosystem thrives: A week of major funding and innovation

Welcome to the pulse of Southeast Asia’s burgeoning tech landscape, where innovation knows no bounds.

In a whirlwind week of entrepreneurial dynamism, startups from across the region have seized the spotlight by securing substantial investments, fueling their dreams of growth and transformation.

These visionary enterprises are poised to reshape industries, from electric scooters to recruitment solutions, mobile remittance, infant nutrition, and more.

As we delve into the details of these investments, it becomes evident that Southeast Asia is fostering innovation and attracting significant capital, driving the digital revolution forward.

Join us as we unravel the latest developments in this thriving tech ecosystem.

Scooterson raising US$10M funding

US-based electric scooter startup Scooterson, which has its manufacturing plant in Singapore, is set to kick off its new US$10 million fundraising process next month.

The new capital raise will fuel Scooterson’s multifaceted expansion strategy, encompassing product development, geographical reach, and operational enhancements, its Co-Founder and CTO Deepansh Jain told e27.

Established in 2016, Scooterson offers a semi-autonomous e-scooter model, Rolley, which requires zero learning curve and can accelerate. Its Smart Mode Acceleration feature works in tandem with the scooter’s sensors, phone sensors, and prior ride data to optimise speed.

KUPU nets US$6M funding

KUPU, an AI-powered recruitment platform in Indonesia, raised US$6 million in the latest funding round by Ascend Global Investment Fund (AGIF).

With this new funding round, KUPU plans to broaden its market presence while strengthening its Al-driven solutions.

An average of 250 individuals submit applications for a single job opening, but only four to six make it to the interview stage. Ultimately, just one receives an offer. This process takes a typical company around 68 days to complete for each new hire.

KUPU tackles these challenges with its innovative tools, including talent and job competency models, omnichannel sourcing, AI-facilitated video interviews, and Al matching models. This makes it easier for companies to find the best talent and for job seekers to find career opportunities that match their potential.

Teja Ventures invests in Grouu

Grouu, an Indonesian startup working on the nutritional needs of infants and toddlers, secured an undisclosed amount in additional investments from Singapore-based VC firm Teja Ventures.

The funding will help the startup diversify its product offerings, enhance its proprietary digital subscription platform, and strengthen its omnichannel presence across various e-commerce platforms and offline retail networks.

“Our direct-to-consumer approach allows us to understand customers’ needs and expectations first-hand. To further enhance product accessibility, we are strengthening our omnichannel presence, which includes various e-commerce platforms and offline retail networks like supermarkets and baby shops,” said Jessica Marthin, Co-Founder and CEO of Grouu.

Founded in August 2020, Grouu focuses on meeting the nutritional needs of infants and toddlers from six months and above. The development process of its products and menu involves parents as consumers and a team of experts comprising nutritionists, food scientists, chefs, and paediatricians to ensure complete and balanced nutrition.

TANGGapp closes US$2.5M seed round

TANGGapp, a P2P mobile remittance app targetting Overseas Filipino Workers (OFWs), closed its US$2.5 million seed funding round from TEN13, Goodwater Capital, North Fifth Asia, Foxmont Capital, and angels from the Manila Angel Investors’ Network (MAIN).

Founded in 2020 by Filipina-Dutch and American Harvard graduate Rebecca Kersch, TANGGapp enables customers in the Philippines to connect with local banks and e-wallets for transactions. It wants to be the international ‘Venmo’ across the seas for the 1.5 billion unbanked globally and migrant workers, starting with the Philippines.

500 Global raises US$143M

Global early-stage VC firm 500 Global raised US$143 million for its third early-stage fund (500 Southeast Asia III) and growth investment vehicle for Southeast Asia.

The Limited partners (LPs) across its early-stage and growth investment vehicles include a sovereign wealth fund, public and private pension funds like Khazanah Nasional Berhad, Kumpulan Wang Persaraan (Diperbadankan) [KWAP], and Employees Provident Fund (EPF).

A university endowment, family offices of prominent global investors, and portfolio companies valued at over US$1 billion from 500 Global’s first Southeast Asia early-stage fund also invested.

Originally targeted for US$75 million, 500 SEA III closed at US$100 million, with over half of the fund coming from returning LPs. The early-stage fund will invest in businesses and AI-enabled technologies that advance rural digitalisation, sustainable cities, human and machine productivity, healthcare, food security and financial inclusivity.

500 SEA III aims to invest between US$250,000 and US$500,000 in 100 pre-seed to Series A startups across Malaysia, the Philippines, Vietnam, Thailand, Singapore, and Indonesia.

Global Brain co-leads Josys’s US$93M round

Josys, a Japanese device management startup helping companies reduce IT operation costs and enhance security systems, raised US$93 million in Series B funding.

Global Brain and Globis Capital Partners led the round, bringing Josys’s total funding to US$125 million.

With this new round of funding, the SaaS startup plans to expand its product and engineering team and grow its operations in the US and the APAC region.

Established in 2021, Josys helps companies automate and optimise the management of their software applications and devices.

WhiteCoat closes a tranche of Series B round

Telehealth services provider WhiteCoat Global is poised to achieve break-even in its core market, Singapore, by the end of this year, said Founder and CEO Bryan Koh.

The B2B2C startup, which partners with insurers and companies to provide digital care offerings to employees and their dependents, also has a presence in Indonesia, Vietnam, and Cambodia.

“We are poised to break even in our core market, Singapore, by the end of this year and will be the first digital healthcare firm in the region to reach this milestone through organic growth,” Koh said in an interview with e27. “We now have plans to expand into Malaysia, Thailand and Hong Kong by the end of this year.”

Monk’s Hill backs DELOS

ELOS, an aquaculture-tech company in Indonesia, announced the completion of an undisclosed Series A funding round led by Monk’s Hill Ventures.

DELOS intends to utilise the funding to double its production and further enhance AquaHero by investing in research and development focused on reducing production costs through improved disease monitoring, water quality management, feed conversion ratios, and yield optimisation.

Founded in 2021 by Guntur Mallarangeng, Aris Noerhadi, Alexander Farthing, and Bobby Indra Gunawan Wibisono, DELOS aims to jumpstart what it calls the ‘Blue Revolution’. The vision is to propel Indonesia into a global aquaculture seafood producer within a decade, revolutionising and modernising the US$2.5 billion Indonesian aquaculture industry for seamless integration into the global seafood supply chain.

SLEEK EV secures funding from ORZON

Singapore-headquartered SLEEK EV, which offers affordable and sustainable mobility solutions, announced the completion of an undisclosed Pre-Series A funding round led by ORZON Ventures, a VC firm backed by OR and 500 TukTuks.

January Capital and A2D Ventures also participated.

The funds will also be directed towards the enhancement of the user experience by developing the Smart Vehicle Controller Unit to facilitate seamless connectivity with their vehicles through the Sleek App.

Founded in 2019 by Kantinan Tunveenukoon and Zhang Quan (ZQ) Ong, SLEEK EV aims to establish electric vehicles as the standard rather than the exception in urban mobility. They address the issue of high travel expenses in Southeast Asia, where transportation costs can be over 30 per cent of income. Motorcycles offer an affordable alternative, and the founders are leveraging industry connections to promote cleaner and cheaper mobility through electrification.

Monk’s Hill Ventures invests in Saladin

Vietnamese insurtech firm Saladin announced the completion of its Series A funding round led by Monk’s Hill Ventures.

Saladin’s pre-seed investors Peak XV Partners, Venturra Capital, and Patamar Capital, besides a group of angels, also joined the round.

Saladin plans to use the capital to accelerate the development of technology and insurance products and expand its marketing, sales partnership networks, and customer support services.

Founded in 2021, Saladin is an online platform that utilises a multi-channel distribution system to provide a single destination for personalised insurance solutions.

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Community spotlight: e27’s weekly recap of Southeast Asia’s startup ecosystem

At e27, our mission is to nurture inventive thinkers and offer a space where exceptional individuals can disseminate their distinct perspectives and know-how. Our Contributor Programme stands as a gateway for fervent contributors to engage in rich dialogues about entrepreneurship, technology, and innovation.

Weekly, we showcase articles from our community members. These pieces showcase dives into emerging patterns, sector studies, and new notions. Join us as we aim to expand your horizons and pique your interest.

Can people analytics boost Malaysia’s labour market?

People analytics have become an essential tool to help companies show empathy and understanding of what their employees need.

By Terrence Yong, GM (Asia Pacific) at Visier Inc.

Malaysia’s evolving job market, impacted by technology and changing employee expectations, requires innovative solutions. People analytics, using data like surveys and performance records, is helping employers make data-driven decisions in hiring, retention, and skill development.

The pandemic accelerated these changes, emphasising skills development, diversity, and flexible work arrangements. Challenges include data quality and silos between departments. People analytics bridges these gaps, fostering a data-driven culture.

For example, the LEGO Group used people analytics to identify skills gaps and align development with business needs. As Malaysia’s job market transforms, people analytics enhances employee experience, engagement, and performance.

Navigating spatial computing: Augmented, virtual, and mixed reality trends

Technology will continue to integrate into our lives, and that will happen, in large part, through spatial computing.

By Brian Wallace, Founder of NowSourcing

Spatial computing, encompassing augmented, virtual, and mixed reality, is emerging as a transformative technology trend.

Virtual reality offers immersive experiences beyond gaming, from pilot training to art appreciation. Augmented reality, with over 1.4 billion predicted users by 2024, overlays digital elements onto the physical world, with applications ranging from medical surgery aids to education and business. Mixed reality, blending virtual and physical realities, holds great potential.

While these technologies are currently costly and bulky, they are evolving and set to integrate further into our daily lives, shaping the future of work and play.

To what extent will AI affect the media industry?

The successful integration of AI technology into the media industry will depend on striking a delicate balance between efficiency and quality.

By Shagun Karki, Founder of makeraves

AI tools like Google and Microsoft’s capabilities to provide comprehensive search query answers are raising concerns among publishers about decreased traffic and revenue.

However, AI’s impact on the media industry is nuanced. It drives demand for high-quality journalism, especially as subscription models prioritise engaging content over clickbait. AI aids wider distribution through translation tools, reaching diverse audiences.

Still, the rise of deep fakes threatens misinformation, urging media to invest in detection and education. Automation could lead to job losses, emphasising the need for a balance between efficiency and quality in the media’s AI integration.

How brands are crafting communities through the art of visual storytelling

In this renaissance of visual storytelling, brands wield the brush of video content to craft masterpieces that transcend mere promotion.

By Sunil Nair, President of BeLive Technology

In the digital realm, video content has become a powerful tool for brands to engage and unite their audiences, creating a sense of community.

Video transcends language and cultural barriers, fostering global connections. It conveys empathy and shared values, building brand loyalty. User-generated content and live streaming offer interactive and participatory experiences, while inclusive storytelling celebrates diversity.

Data-driven insights refine narrative craft, and augmented reality adds immersive elements. Artificial intelligence is poised to personalise video narratives. Brands now act as modern-day artists, using video to create meaningful connections and inspire digital communities.

Also Read: Community voices: Weekly compilation of expert insights on marketing, AI, and blockchain

Beyond blocks, we need builders for Singapore’s digital domain too

We need to boldly prepare and empower locals to lead Singapore’s digital journey, ensuring wider participation in our digital workforce.

By Marcus Loh, Director at Temus

Singapore’s iconic HDB flats serve as a financial safety net for many, but as the country evolves into a digital economy, empowering its citizens to participate in the digital domain becomes crucial.

The World Bank notes the growing importance of the digital economy, with rapid growth in the past decade. However, there’s a talent gap in tech skills.

Initiatives like Temus’ Step IT Up program aim to train individuals in tech roles, enabling career transitions and contributing to Singapore’s digital future. Balancing traditional values with digital advancement is key to the nation’s success.

Liquid staking: Bridging the gap with traditional finance

Liquid staking has emerged as a transformative force in the crypto industry, bridging the gap between traditional finance and DeFi.

By Danny Chong, Co-Founder and CEO of Tranchess

Liquid staking, a fusion of DeFi and traditional finance, is reshaping the crypto industry. It bridges the gap by offering stability and familiarity, attracting a broader range of investors. This innovation unlocks opportunities for structured products and derivatives, transforming investment practices.

While resembling traditional finance instruments, liquid staking maintains low risk within the DeFi ecosystem. Emerging trends include external subsidies, revolving lending, multi-chain support, and institutional LSD pools, promising a transformative impact on the crypto landscape.

Adopting electric construction machinery for a sustainable future in Singapore

Switching to eco-friendly equipment in construction sectors provides environmental, health, safety, economic, and efficiency benefits.

By Muralidharan Angadu, Managing Director at Volvo Construction Equipment Singapore

Singapore is at the forefront of electric construction machinery adoption, with Volvo Construction Equipment introducing electric wheel loaders and excavators to the market. These machines help reduce the construction industry’s environmental impact, which is responsible for a significant portion of global CO2 emissions.

The near-silent operation of electric machines benefits urban environments, extends working hours, and reduces the need for costly fume-extraction systems. The shift to electric machinery also enhances safety, improves air quality, and contributes to sustainability efforts. Volvo CE aims to have 35 per cent of its machines powered by electromobility by 2030.

Early-stage proptech and contech investing: Who gets the VC checks?

When assessing contech startups, the ability of the founding team to navigate a complex B2B sales environment is key to their survival and growth.

By Jimmy Ng, VC at Gobi Partners GBA

The Hong Kong construction technology (contech) market is a significant sector due to construction’s global economic importance, accounting for 13 per cent of the world’s GDP. In Hong Kong, the construction industry employs 8.5 per cent of the total workforce, with an average worker age of 47.

Contech has become an attractive sector for VC investment, with startups focusing on areas like BIM, robotics, project management tools, and more. Successful contech startups often possess deep industry knowledge, a track record of project deliveries, and a focus on opportunities in the pre-construction and during-construction phases of the value chain.

How Tyroo is disrupting adtech in APAC with innovation and partnerships

The APAC region’s rise in adtech promises a new era in advertising with endless possibilities for brands to connect with diverse audiences.

By Surabhi Pandey, Content Manager at SYNC

The APAC adtech industry, valued at US$886.19 billion in 2022, is set to grow at a CAGR of approximately 13.7 per cent from 2023 to 2030. Tyroo, a regional adtech company, is making a significant impact in the industry through innovative partnerships, performance-driven marketing, and a commitment to user privacy.

CEO Siddarth Puri discusses Tyroo’s achievements and vision. Tyroo recently partnered with LG Ad Solutions to revolutionise Connected TV advertising in the APAC region. Puri emphasises the importance of deep industry knowledge and successful project deliveries in adtech startups. Tyroo focuses on the pre-construction and during-construction phases of the value chain.

Safeguarding Singapore’s election: Staying alert to digital scams in 2023

Through vigilance against digital scams and collective action, both Singapore’s citizens and authorities protect the democratic process.

By Vivian Wong, Co-Founder and VP of Marketing at ArmourZero

Singapore is facing its presidential election in 2023, but alongside this significant event, digital scams are a growing concern. Malicious actors use fake messages and websites to deceive people and potentially disrupt the fairness of the election.

To counter this threat, Singapore has implemented robust cybersecurity measures, including advanced protocols and constant monitoring. Additionally, citizen education and collaboration with technology companies are key components of safeguarding the democratic process. This collective effort highlights the importance of maintaining a fair and unblemished electoral event in the digital age.

Also Read: Weekly roundup: Diving deep with our contributors’ latest

How this introvert started a community of women investors in SEA

Your personal life influences your professional life, as they should.

By Chloe Tan, Associate Marketing Manager at Hustle Fund

Networking and connecting with people is like finding your ‘energy circles’. Curating a circle of individuals who think like you, have valuable insights, or share your goals is essential.

Tan writes as an extroverted introvert, it involves balancing highly extroverted and introverted seasons, alternating between personas to be effective in different situations, and cultivating clarity through introspection.

Blurring the lines between personal and professional life can lead to deeper connections and a stronger support network. Building a tribe requires constant recalibration, adaptation, and the intentional pursuit of finding your people.

Myths vs reality: Remote and hybrid managers report high productivity and trust

Remote work has proved easier and more enjoyable for managers, with most embracing the benefits of flexibility and remote collaboration.

By Daan van Rossum, CEO at FlexOS

A recent survey of 200 hybrid and remote managers in the USA found that 66 per cent of them reported increased productivity since adopting the new working model. Furthermore, 98 per cent of these managers trust their teams to be productive on non-office days.

The survey also revealed that 77 per cent of managers find it easy to manage remote teams, and 62 per cent find it enjoyable. Employee satisfaction and morale (60 per cent) were highlighted as major benefits of remote work, alongside reduced commute time and stress (54 per cent) and improved work-life balance (53 per cent).

These survey results demand re-evaluating how we think about hybrid and remote work. You can check out the survey here.

CPaaS adoption surges in APAC: A game changer for businesses in the digital era

The accelerated adoption of CPaaS by businesses signals the realisation of brands required to adapt and engage customers in today’s fragmented digital space.

By Velid Begovic, Vice President Revenue APAC at Infobip

The global CPaaS (Communications Platform as a Service) market has seen substantial growth, with the APAC region experiencing the fastest year-on-year growth.

In 2022, cloud contact centre interactions within CPaaS platforms increased significantly, with WhatsApp interactions growing by 80 per cent, RCS interactions growing by 62 per cent, and traditional channels like SMS and email also experiencing increased usage.

Businesses in APAC have recognised the benefits of CPaaS, including improved customer messaging, increased security, flexibility, advanced analytics, omnichannel capabilities, and support for emerging trends like video features and data privacy.

Advancing Singapore’s government digital maturity: Principles for next-level transformation

In the face of an increasingly volatile and complex global landscape, Singapore’s government must embrace adaptability across all dimensions.

By Joel Koh, Strategy Consultant at Temus

Singapore’s government has made significant progress in digital maturity, reaching Level 3 on Gartner’s Digital Government Maturity Model. However, there is untapped potential to reach Levels 4 and 5 by focusing on seamless data sharing, advanced big data analytics, and pervasive predictive AI.

Embracing digital transformation is imperative for navigating uncertainties, overcoming legacy constraints, improving data accessibility and speed, and harnessing emerging technologies. Key principles for guiding this transformation include a unified data view, reinforcing AI, accelerating tech modernisation, and innovating with emerging tech. This transformation will position Singapore as a forward-looking, Smart Nation on the global stage.

Gen Zs, Millennials, and Baby Boomers: When are they most productive at work?

Understanding the needs of a modern, intergenerational work environment is essential for attracting and retaining talented employees.

By Simon Dale, Vice President & MD at Adobe Southeast Asia and Korea

Perceptions of generational differences in the workplace are prevalent as multiple generations, such as Gen Z, Millennials, Gen X, and Baby Boomers, work together. However, it’s crucial for organisations to view employees as individuals with unique work styles, needs, and preferences rather than relying on broad generational stereotypes.

The Future of Time study emphasises the importance of flexibility in the workplace, with younger generations valuing the ability to manage their own time and work when they are most productive. Implementing flexible work arrangements, including remote work options, is essential to attracting and retaining top talent, particularly among Millennials and Gen Z.

To address these evolving workplace dynamics, organisations should invest in technology infrastructure that supports remote work and collaboration while ensuring productivity and efficiency for all employees.

World EV Day 2023: Recognising sustainability achievements in the EV sector

Discover Altair’s commitment to sustainability in the electric vehicle sector through the 2023 Altair Enlighten Award on World EV Day.

By Srirangam R Srirangarajan, Managing Director (ASEAN and ANZ Regions) at Altair 

Altair is celebrating World Electric Vehicle (EV) Day 2023 by highlighting its commitment to sustainability through AI solutions. They recently announced the recipients of the 2023 Altair Enlighten Award, which recognises innovations in reducing carbon emissions and championing sustainability in the automotive industry.

Altair emphasises the importance of EVs in addressing climate change and uses computational science and AI to drive sustainability. Malaysia’s efforts to promote EVs, including tax exemptions and incentives, demonstrate the nation’s commitment to a greener transportation future.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

Join our e27 Telegram groupFB community, or like the e27 Facebook page

Image credit: Canva

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Navigating the future of marketing with AI technology at Flux Series

Flux Series

Get your Flux Series tickets at early-bird rates today!The role of marketing in today’s business landscape has evolved into a multifaceted and dynamic function that extends far beyond traditional advertising. It now encompasses a sophisticated understanding of consumer behaviour, data analytics, and technological innovation. In an era defined by hyper-connectivity and information abundance, marketing serves as the bridge between businesses and their target audience, facilitating meaningful engagements and fostering brand loyalty.

With today’s advent of technology, marketing’s importance to the business landscape has only reached new heights. The emergence of disruptive technologies, particularly Artificial Intelligence (AI), has revolutionised the way businesses connect with their audience. AI-driven tools have become the linchpin for data-driven decision-making, personalisation, and optimisation, offering unparalleled advantages for a business operating within a cutthroat market.

Also read: YEAP joins forces with Stridy and Chief Stridy Officer Yasser Amin to drive sustainable change

As more disruptive technologies emerge, the possibilities for marketing are endless, and it is the responsibility of those working within the industry to harness this potential. For starters, AI’s power lies in its capacity to analyse copious amounts of data in real time. This transformative ability empowers businesses to base their decisions on precise consumer insights. By utilising AI algorithms, companies can decipher consumer behaviour, preferences, and demographics, allowing for highly targeted marketing campaigns. This not only optimises resource allocation but also ensures that every marketing dollar is spent with the utmost impact.

Smarter marketing strategies that impact business resources

Marketing budgets are valuable resources that must be allocated judiciously. AI-driven marketing tools streamline this process by automating repetitive tasks, such as data analysis, customer segmentation, and even content creation. This not only saves time and effort but also allows marketers to focus on high-level strategy and creativity, resulting in more effective campaigns.

Moreover, AI’s predictive capabilities are a game-changer for businesses seeking to stay ahead of the curve. By analysing historical data and real-time trends, AI can forecast consumer behaviour and market shifts. This invaluable insight enables businesses to adapt their strategies proactively, ensuring they are always in sync with evolving consumer demands and industry trends.

In a hyper-competitive market, staying ahead of the curve is essential for long-term success. Leveraging disruptive tech like AI in marketing provides businesses with a distinct competitive edge. Those who embrace these technologies early are better equipped to adapt to changing landscapes and are more likely to emerge as leaders in their respective industries.

Challenges in integrating technology into one’s marketing efforts

One of the primary hurdles businesses face when adopting new technologies for marketing, however, is the knowledge gap.

Embracing new marketing technologies often necessitates a shift in skill sets and knowledge within the marketing team. Employees may require training to utilise the new tools and systems effectively. Additionally, attracting and retaining talent with expertise in emerging technologies can be a challenge in itself. Businesses must invest in training and development programs to bridge skill gaps and stay competitive in the rapidly evolving marketing landscape.

Also read: Bio Farma x MIT Hacking Medicine 2023 champions healthcare innovation

Technology has also drastically transformed how consumers interact with brands. The rise of social media, mobile platforms, and e-commerce has shifted consumer expectations and behaviours. Adapting marketing strategies to align with these changes requires agility and a deep understanding of evolving consumer trends. Failing to keep pace with shifting preferences can lead to missed opportunities and diminishing relevance in the market.

While integrating technology into marketing strategies presents businesses with a range of challenges, addressing these obstacles is essential for staying competitive and achieving sustained growth.

With this in mind, as an ecosystem enabler and tech platform, e27 is launching a program designed specifically to address these challenges.

Flux Series: Marketing Leaders

Flux Series is a curated, intimate, and focused convergence of top industry leaders to engage in active learning sessions, enabling access to in-depth knowledge and actionable insights that can propel sustainable growth and profitability for your brand. Its mission is to serve as a dynamic platform for growth-oriented industry leaders to converge, exchange ideas, and explore cutting-edge innovations in key business areas such as marketing, product development, operations, and more.

Happening on 15 November in Jakarta, Indonesia, the premiere edition of Flux Series will gather key leaders in the world of marketing to discuss, ideate, and strategise actionable steps to optimise your marketing efforts using AI-driven innovations and technology with the objective of reaching new marketing goals for your company and ultimately achieving sustainable growth.

By bringing together top leaders in marketing, this edition of Flux Series is poised to equip its participants with the latest actionable insights on how disruptive technologies can shape and revolutionise your marketing efforts. This edition of the program will focus on leveraging Artificial Intelligence (AI) as a driving force behind transformative marketing strategies. Participants can expect deep dives into AI-powered tools for data-driven decision-making, personalization, and predictive analytics. We’ll explore case studies showcasing how leading companies have successfully implemented AI in their marketing initiatives to enhance customer experiences and drive ROI.

Also read: This e-commerce platform is building sustainable growth in rural Indonesia

In addition to the rich discussions, attendees will have the opportunity to engage in hands-on workshops, providing a practical understanding of how to integrate AI technologies into their existing marketing frameworks. This interactive approach will empower participants to return to their organisations with the necessary knowledge and strategies to implement and drive results.

As we delve into this exciting edition of Flux Series, participants can anticipate a dynamic conference where networking and knowledge-sharing are at the forefront. Attendees will have the chance to connect with like-minded professionals, fostering collaborations and partnerships that extend beyond the confines of the program.

Join Flux Series in Jakarta, Indonesia

If you’re a marketing leader looking to reach new heights in your company’s marketing goals, Flux Series: Marketing Leaders is happening in Jakarta on November 15, 2023. Join us for a day of insightful discussions, interactive workshops, and unparalleled networking opportunities that will reshape the way you approach marketing in the digital age.

Join the Flux Series or become our partner and be a driving force in the AI-powered marketing revolution. To learn more about the event, you may visit the official Flux Series: Marketing Leaders page.

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How e27 helped empower APAC communities through Meta

Meta

Community-building is the cornerstone of fostering meaningful connections, driving positive change, and amplifying collective voices. However, community building poses challenges such as the lack of access to the right resources that ultimately growth.

In order to help communities truly thrive, community leaders must equip themselves with the right tools, insights, and support. They are the linchpins that hold communities together and drive them towards their goals. Without these essential components, leaders may face challenges in navigating the complexities of community growth and sustainability.

The right resources empower them to make informed decisions, implement effective strategies, and foster an environment where community members can thrive. Moreover, mentorship provides invaluable guidance, enabling leaders to learn from seasoned experts and refine their approaches. In essence, the success of a community is inextricably tied to the empowerment of its leaders, underscoring the symbiotic relationship between effective leadership and thriving communities.

The Facebook Community Accelerator by Meta

Taking on this mantle is Meta, the parent company of Facebook, which launched the Facebook Community Accelerator with the goal of empowering visionary communities across the globe. 

For the APAC region, Meta collaborated with startup ecosystem platform e27 to operate as the implementation partner that helps community leaders on Facebook advance their skills and utilise digital tools to deepen their impact. The objective of both e27 and Meta is to empower visionary communities in the Philippines, Indonesia, Thailand, and Australia by delivering a customised program that facilitates sustainable growth and catalyses positive impact.

Also read: YEAP joins forces with Stridy and Chief Stridy Officer Yasser Amin to drive sustainable change

Together, they designed a program that not only advanced participants’ leadership skills but also harnessed the full potential of Facebook tools to embolden communities with the right assets that can help them achieve their goals. Over the course of seven months, e27 played a pivotal role in shaping this endeavour, providing tailored mentorship, coaching, partnership building, and a wealth of resources.

A tailored approach to empowerment

From effective communication strategies to impactful content creation, participants received a comprehensive education on leveraging Facebook tools to amplify their community’s reach and influence.

Recognising the importance of collaboration and networking in the realm of community building, e27 organised a series of networking events. These gatherings provided a unique platform for participants to connect with relevant ecosystem partners, thus expanding their outreach and influence. The events were meticulously curated, fostering an environment conducive to meaningful connections and potential collaborations. As a result, this enabled communities resources and networks that helped them expand and achieve their core missions.

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One of the highlights of e27’s contribution to Meta’s program was the provision of growth acceleration workshops. These immersive sessions covered a diverse range of topics, from digital marketing strategies to community engagement tactics. Through hands-on learning experiences, participants gained invaluable insights into optimising Facebook’s suite of tools. Armed with this newfound knowledge, communities were equipped to overcome challenges, seize opportunities, and chart a course toward sustainable growth.

Tangible results: A testament to success

The collaboration between e27 and Meta yielded impressive outcomes for the participating communities:

Ecosystem Integration: Thirty-two communities across the Asia Pacific region were seamlessly connected with relevant ecosystem partners. This integration not only bolstered their visibility but also provided them with the necessary resources to flourish.

Unprecedented Visibility: One standout community experienced a staggering 95% increase in Facebook Community page views. This surge in visibility translated into a substantial uptick in followers, enabling the community to extend its reach far and wide.

Engagement Surge: Another noteworthy achievement was a 33% growth in community engagement. This spike in interaction levels is a testament to the effectiveness of the strategies imparted through the program, underlining the impact of e27’s curated mentorship and coaching pairings.

Access to Funding Opportunities: Through e27’s expert guidance and Meta’s resources, communities gained access to a wider spectrum of funding opportunities. This newfound financial support served as a catalyst for further growth and development.

e27: The perfect partner for Meta’s vision

The success of Meta’s Facebook Community Accelerator Program in 2022 owes much to e27’s steadfast commitment to community building and ecosystem enablement. With a deep-rooted understanding of the Southeast Asian tech startup ecosystem, e27 was uniquely positioned to serve as the backbone of this transformative initiative. The team’s expertise and extensive network provided the essential groundwork for Meta’s vision to become a reality.

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The collaboration between e27 and Meta in the Facebook Community Accelerator 2022 stands as a shining example of how strategic partnerships can drive meaningful change. By leveraging e27’s expertise in community building and ecosystem enablement, participants were empowered to unlock the full potential of Facebook tools, catalysing growth across the Asia Pacific region.

The program’s success is a testament to the collective effort of e27 and Meta in nurturing visionary communities and equipping them with the tools they need to thrive in an ever-evolving digital landscape. Together, they have set a precedent for future endeavours in community building and technological innovation.

Photo by Kindel Media via Pexels

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