CreativesAtWork was founded in 2012 by a pair of sisters – Jayce and Fanny Tham – who were driven by their aspirations to give creative talents a platform to showcase their work and to provide every freelancer in Asia the opportunity to gain greater control of their career paths.

“We started CreativesAtWork with the intention of helping our friends find jobs. Since then, our vision has grown. We want to help talented individuals find their rightful position in the world and assist them in scaling their businesses to reach the global stage. It is time for Asian talents to shine!”

An unwavering belief in freelancing as a way of life

In the beginning, the Tham sisters faced numerous uncertainties. The 2010s were a time of disruption, where emerging ideas and technologies had the potential to disrupt or transform how people work, live, and engage in leisure activities. The pragmatic Singaporeans in them were prepared to return to corporate life if their endeavour did not prevail.

However, anecdotes of freelancers, who gave up their passions in exchange for unfulfilling jobs to make ends meet, constantly weighed on Jayce’s mind. This gave her the impetus to persevere through challenges and redefine CreativesAtWork to help freelancers transform their passions into profitable ventures.

The duo’s unwavering belief in freelancing as a way of life, alongside the accomplishments of their network of dedicated freelancers, propelled CreativesAtWork to success. Since then, they have never looked back.

The power of collaboration

In the first decade of business, the Tham sisters dedicated their efforts to securing employment opportunities for freelancers. However, their focus has since shifted towards empowering freelancers to establish and expand their own businesses instead.

“One plus one need not always equal two. When freelancers combine their expertise, knowledge, and experience, they can create three, four, or even 10 times the impact.”

With the conviction that freelancers can achieve greater outcomes when they combine their expertise, CreativesAtWork launched Freelancer Nation in 2023 to provide a physical space for freelancers to collaborate and stay updated on trends, mentorship opportunities, and production facilities.

Also Read: Is Singapore 5G ready?

Additionally, the company shifted its Freelancing Bootcamp to an e-Learning portal to enhance access to resources for freelancers from other industries. Through these initiatives, the sisters aimed to foster a strong community of freelancers and establish networks that maximise business potential for them.

Training and development

Deepening Jayce and Fanny’s belief in supporting the freelance community to reach their full potential, CreativesAtWork collaborated with government agencies to shape the future of the workforce by participating in workgroups and citizen panel discussions. It also helped to professionalise the industry through training opportunities, especially when there was not much support for freelancers.

In May 2023, CreativesAtWork partnered with Lee Kuan Yew School of Public Policy to organise a five-day training session, named Digital Skills for Own-Account Workers Workshop, to empower participants with the essential digital skills needed to keep up with technology trends.

To provide funding support for freelancers, the company introduced BRIDGE to bring creative storytelling to life through collaboration with local businesses. Over 200 freelancers participated in the initiative and gained additional skillsets to advance their careers. A total of 30 local companies also benefitted from the services provided by these freelancers.

Embracing the future of the workforce

“In today’s competitive hiring landscape, it is crucial to recognise the value of freelancers. Gone are the days of chasing academic qualifications and seeking lifelong employment because traditional norms have shifted. Talented individuals are no longer limited to traditional employment opportunities but are exploring alternative paths like freelancing.”

In Jayce’s view, the traditional norms for work have shifted, and many individuals are increasingly looking for alternative career paths, such as freelancing. This will have a significant impact on businesses across other industries because hiring policies and practices will be affected by the shift. Hence, it will be beneficial for companies to consider freelancers as part of their hiring strategy.

In the next five years, Jayce also anticipates the following developments in the creative industry:

• Increase in demand for digital and virtual experiences: The pandemic propelled the adoption of digital and virtual experiences. Freelancers will increasingly be expected to create immersive and engaging digital experiences for clients.
• Integration of artificial intelligence (AI) and machine learning: AI and machine learning are progressively integrated into content creation and marketing, shaping the creative process. As such, freelancers must stay informed about technology trends to keep pace with the dynamic business environment. Similarly, businesses in other industries can apply the same principle to adapt to the evolving business landscape. By keeping up with relevant advancements, companies can improve efficiency to meet customers’ needs.
• Greater emphasis on sustainability: As consumers grow more environmentally conscious, there is rising pressure on businesses to adopt sustainable practices. Hence, freelancers may need to assist clients in developing environmentally responsible messaging and campaigns to contribute positively to the environment.
• Continued growth of remote work: The global health crisis accelerated the growth of remote work, and this trend is expected to continue. Although remote working is not new to freelancers, embracing remote work and investing in the right tools – to support a remote workforce – are values that freelancers can help their clients with.

Key takeaways from her entrepreneurship journey

“Running a business is a challenging endeavour, and there is not a single set of parameters that can guarantee success. It is a combination of various qualities, skills, and life experiences that contribute to becoming a successful leader.”

Jayce believes there are many factors that contribute to the success of a business leader. The following are some leadership principles that she holds dear:

Building the right teams

Hiring passionate individuals in suitable roles is paramount for business success. Hence, it is crucial to assemble the right team of talents who align with a company’s vision and values.

In the early days of CreativesAtWork, being relatively new to the industry, the Tham sisters placed their trust in freelancers to complete a video project for a prominent client. They were unaware of the freelancers’ unprofessionalism, and unbeknownst to them, the freelancers took shortcuts, resulting in a failure to deliver satisfactory work.

Consequently, Jayce and Fanny had to salvage the project on their own and faced the challenge of managing a dissatisfied client. Thus, they decided to bring in a new team of freelancers and worked hard to turn the situation around.

Also Read: Rewriting the creation process of ad creatives using generative AI

This incident prompted the duo to adopt a more rigorous approach to future onboarding and selection of freelancers. They recognised that regardless of how impressive a freelancer’s portfolio was, their attitude and professionalism should be given equal consideration in determining whether they should be engaged for collaboration.

Developing strong interpersonal skills and personal branding

While Jayce’s team members manage the day-to-day operations of CreativesAtWork, she is focused on cultivating trust and nurturing long-term partnerships with clients. To achieve this, she emphasised the importance of possessing strong interpersonal skills and maintaining a personal brand founded on integrity and reliability.

Jayce vividly recalled an incident when a client had to contact her because a previous agency failed to deliver satisfactory work. Consequently, the client reached out to CreativesAtWork for assistance.

Patchwork projects can be challenging and risky, but this incident showed the trust that clients have in CreativesAtWork. This trust ensures that clients will turn to the team at CreativesAtWork whenever assistance is required.

Staying resilient

When things go awry, it is important for business leaders to stay true to themselves, have faith in their abilities, and trust the process. Jayce reminds herself that there is a purpose behind everything and advises aspiring entrepreneurs to be grateful for these experiences, whether they occur sooner or later.

She is also of the view that business leaders should actively encourage resilience among their team members and view failures as learning opportunities to foster a culture of growth mindset in the company. “By prioritising these principles, a business leader can create a positive work environment that attracts top talent, fosters productivity, and drives long-term success,” she explained.

Maintaining an open mind about technology adoption

Jayce advises aspiring entrepreneurs to adopt digital tools to streamline workflow and enhance productivity in business. She added that technology has improved accuracy, communication, and data analysis at CreativesAtWork, freeing up time for her to focus on strategic initiatives to grow the company.

Stakeholders of CreativesAtWork are also encouraged to participate in its innovation journey. For instance, the company organised Thriving Singapore, an immersive virtual exhibition and a series of online workshops which gathered local artists to display their work and brought the freelancer community together to explore Singapore’s culture.

It also launched STOREYS, a storytelling movement which harnessed the power of video and social media to shed light on issues that matter to Singaporeans. Presently, CreativesAtWork is building its first AI-powered application platform, EXECUTE, which can provide clients with round-the-clock access to a talented pool of freelancers.

Enhancing capabilities by tapping on government support

While running a business can be challenging, there are funding and support programmes by various government agencies which are available to a wide range of companies in Singapore. Entrepreneurs are resourceful, and Jayce is no different. She knew of some support programmes and utilised those that were relevant to CreativesAtWork.

Enterprise development grant

Jayce encourages aspiring business leaders to explore and tap into government resources, such as the Enterprise Development Grant, which supports projects that help companies upgrade, innovate, grow, and transform.

Market readiness assistant grant

CreativesAtWork is in the midst of expansion, with its first global office in the United States. Jayce applied for the Market Readiness Assistance Grant, which helped CreativesAtWork in its international expansion by defraying the costs of overseas market promotion, business development, and set-up.

The United States is CreativesAtWork’s first overseas office as the country is home to the world’s largest economy with an abundance of market opportunities. By establishing a presence in the United States, CreativesAtWork can gain access to a wide customer base, opening new streams of revenue.

In addition, freelancers at CreativesAtWork will get the chance to gain hands-on experience by working on international projects, enhancing their skills and broadening their professional horizons on the global stage.

This is a multi-part business profile series by IndSights Research featuring accomplished business leaders from different industries in Singapore. Through this initiative, we hope to encourage business leaders to implement best practices in their companies to promote growth and development.

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Indonesia-based KarirLab today announced that it has secured an undisclosed pre-seed funding round led by Alpha JWC Ventures and M Venture Partners.

In a press statement, the company said that the funding round will enable KarirLab to accelerate its product development, expand its team, and establish strategic partnerships with leading universities and employers.

The funding will also fuel KarirLab’s platform enhancement, ensuring seamless student and employer experience to cater to the evolving needs of the job market.

“With this pre-seed round, KarirLab is positioned to fulfil our potential in partnering with universities and employers at scale. We are excited to empower the next generation of young professionals and revolutionise career services and management in Indonesia to propel more quality graduates and career opportunities,” said Tessa Saraswati, Co-Founder and CEO of KarirLab.

KarirLab is an online platform that connects students and campuses with hiring employers.

Also Read: A paradigm shift needed: Hiring within the tech startup ecosystem

The company is founded by Tessa Saraswati, Stephanus Wicardo, and William Surya Wijaya, who collectively believes that every student of every background should have access and resources to help them build a solid foundation in navigating the job market, such as having an effective resume and professional branding, as early as possible.

It bridges the gap between the students, universities, and employers ecosystem by providing a comprehensive and streamlined career development and management platform.

Its products include individual profile evaluation, an ATS-friendly resume builder, a curated job vacancy portal, and talent management services.

KarirLab said that, as of the first half of 2023, it has clocked in hundreds of thousands of users and has posted thousands of jobs from hundreds of different organisations across Indonesia.

It has hosted live and virtual career events in collaboration with universities with more than 20,000 participating students combined.

The startup was incubated at Yale University in 2021 and is an active supporter of Indonesia’s Ministry of Education & Culture’s Kampus Merdeka and the Ministry of Manpower’s TalentHub programme.

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Image Credit: KarirLab

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The entrepreneurship journey may have its challenges, but being a woman only adds to the strength and resilience that is needed to succeed, compared to a man who faces the same journey. One major unseen obstacle for women entrepreneurs is the difficulty in accessing funding and capital compared to their male counterparts.

According to research that focuses on the entrepreneurial challenges faced by Malaysian women entrepreneurs, it has been shown that women-owned businesses receive significantly less venture capital investment and have more challenges securing loans from financial institutions.

Funding challenges for women entrepreneurs

I have heard from friends that women in their careers have to actively seek out alternative funding options, such as crowdfunding platforms, angel investors, or women-focused investment networks during the earlier stages of establishing their businesses, as more confidence and trust are given to men. 

However, it’s safe to say that that ship sailed fairly quickly as more companies and agencies are promoting financial literacy and entrepreneurship education can also empower women to navigate the funding landscape more effectively.

Just as it is with snowflakes and fingerprints, no two experiences are the same. Although some aspects may be mainly similar, there may also be little details in a certain situation that changes the difficulty level of addressing those challenges and how to overcome them.

Also Read: #She27: Celebrating 27 women shaping the future of tech

One of the most significant obstacles is the lack of gender diversity in any male-dominated industry, such as technology, manufacturing, construction and the like. Women entrepreneurs often face gender bias and stereotyping, which can manifest as doubts about their abilities, scepticism about their business ideas, or even discriminatory treatment in the business world.

Not only can gender stereotyping bring a significant negative impact on entrepreneurial success, but it will also make it difficult for women to find mentors and role models who can provide guidance and support. 

Empowering women entrepreneurs

This is exactly the reason why I believe that overcoming this obstacle requires women in their careers to challenge societal expectations and stereotypes, advocate for themselves, and build strong professional networks.

By showcasing their skills, expertise, and successes, women entrepreneurs can challenge biases and change perceptions. Collaborating with other women in business and supporting each other’s ventures can also create a more inclusive and empowering environment.

While I have always been in the human resource field during the majority of my career, I have met other female colleagues and friends that managed to excel in fields that were dominated by men and ended up pushing the business to new heights – they are proven to be strong enough to face the challenges and obstacles that come up.

But it is also mind-blogging to know how underrepresented women are in the industry as well as the number of female executives occupying the board seats, which are just 20 per cent of board seats globally. It also doesn’t help that our education system is so broken that it doesn’t equip us with knowledge in entrepreneurship or leadership.

The same research has also shown that women in careers are juggling multi-roles and face work-family conflict with the burden of heavy household chores and childcare, which can majorly affect one’s career. Balancing work and personal life is an ongoing challenge for women entrepreneurs, particularly due to societal expectations and traditional gender roles.

In fact, with the proper channels and support, the success of women-led businesses plays an important role in the economic development of the country. In 2019, women entrepreneurs contributed 20.6 per cent of total offline and online SME businesses in Malaysia.

Also Read: Breaking gender barriers in the metaverse: Women pioneering emerging tech

And based on a report by the International Finance Corp (IFC), the sales of female e-commerce businesses could potentially add approximately US$280 billion in the Southeast Asian market between 2025 and 2023. 

Hence why I personally believe that everyone (women or men) need to understand that it is essential to delegate tasks, seek support from family and friends, and build a support system that understands and respects their ambitions. Embracing flexibility, both in terms of work hours and work arrangements, can also help women achieve a better work-life balance.

In short, the scenarios that I have observed throughout my career have taught me that some of the biggest challenges that a woman entrepreneur can face are sometimes caused by themselves. It is best to fix this hurdle by facing it by digging deep and identifying the source of those insecurities.

By acknowledging and addressing these unseen obstacles and supporting other women’s businesses and journeys, women in their careers can empower themselves and create a more inclusive and supportive environment for aspiring women entrepreneurs.

Ultimately, being confident in oneself and believing that we are well and capable of achieving our own goals is key to success, regardless of gender.

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Indonesia-based agritech firm Eratani has secured US$2 million in a seed extension round from SBI Ven Capital, Genting Ventures, Orvel Ventures, and Ascend Angels.

This deal brings the total seed funding to US$5.8 million.

The new investment comes about half a year after Eratani raised US$3.8 million from TNB Aura, Trihill Capital, BIG Ventures, and AgFunder.

Eratani CEO Andrew Soeherman said: “We are committed to continuing our work in empowering farmers, increasing efficiencies, and fostering business sustainability within the agricultural sector.”

Also Read: eFishery banks US$200M, targets to engage 1M+ aquaculture ponds by 2025

Established in 2021, Eratani integrates technology into farming operations to improve efficiency, drive sustainability, and foster growth in the country’s agricultural industry. Its solutions comprise farmer funding, supply chain management, crop distribution, and agricultural assistance. The firm claims it supports a network of 20,000 rice farmers across West Java, Central Java, East Java, Banten, and South Sulawesi.

Although it contributes about 13 per cent to the GDP and employs nearly 29 per cent of its workforce, Indonesia’s agricultural sector faces significant inefficiencies. Poor logistics and a surplus of middlemen result in high costs and reduced profit margins for farmers, particularly in rice farming, which involves about 17 million households. Eratani’s innovative solutions aim to streamline this sector, making it more efficient and fair, ensuring farmers directly benefit from their work.

“We firmly believe in the immense potential of Indonesia’s agritech sector, and Eratani is perfectly positioned to capitalize on this,” said Ryosuke Hayashi, Chief Executive Officer of SBI Ven Capital.
“Their holistic approach and innovative solutions are not only streamlining agricultural processes but also creating social impact for farmers,

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At e27, we are committed to nurturing thought leadership and offering a platform for talented individuals to showcase their expertise and distinct perspectives. Through our Contributor Programme, we provide a channel for passionate voices to contribute to the dynamic conversation surrounding entrepreneurship, technology, and innovation.

We are excited to present our weekly compilation of articles published through our Contributor Programme. This carefully curated collection brings together a rich array of diverse and insightful perspectives from our community, offering a fresh and thought-provoking exploration of emerging trends, industry insights, and cutting-edge ideas.

PS: We are thrilled to announce that we will be hosting an all-exclusive virtual meet for our esteemed contributors this week, with the primary aim of providing a dynamic and interactive platform where you can actively participate, share your valuable experiences, insights, and suggestions, and collectively contribute towards further enhancing the contributor journey. If you would like to be a part of this exciting opportunity, kindly reach out to me for more details and registration.

Singapore, Berlin and Dubai: Unveiling the unique fabric of global startup ecosystems

“The global startup landscape is teeming with opportunities, and with the right combination of ambition, resilience, and strategic decision-making, your startup can thrive and make a difference no matter where you choose to call home.”

Board Member at Edelkapital AG, Co-Founder and CMO at MyHelpBuddy, Duke Tam’s byline explores the distinct characteristics of startup ecosystems in Singapore, Berlin, and Dubai, highlighting the unique fabric that defines each global hub. It delves into the key elements that contribute to their success, including government support, access to capital, talent pool, and cultural factors, while providing valuable insights into the dynamics of these ecosystems and the opportunities they offer for startups and entrepreneurs.

Crypto trends of 2024: My predictions and disruptions

“Embracing the disruptions brought about by artificial intelligence, CBDCs, decentralised governance, and other emerging trends will be essential for individuals and businesses to thrive in an ever-changing world. By leveraging these transformative forces, we can unlock new opportunities, reshape traditional models, and shape a future that is both innovative and inclusive. The crypto industry is poised for continued growth and evolution, and those who adapt and embrace these trends will be at the forefront of this transformative journey.”

Best-Selling Book Author “NFT From Zero to Hero” and Intergovernmental Blockchain Adviser, Anndy Lian’s byline presents predictions and insights into the crypto trends of 2024, offering a glimpse into the potential disruptions and advancements that may shape the industry. It explores emerging technologies, regulatory developments, market trends, and the evolving role of cryptocurrencies.

Exposing the dark secrets of cloud visibility: Is your business at risk?

“Cloud monitoring systems eliminate the need to use new tools for troubleshooting and include interactive workflows, alerts, reports, and more. They improve cloud data flow to provide a better picture of overall traffic flows and can also provide performance metrics. Cloud monitoring systems hold a vast amount of solutions and tools within one platform, making them a good investment.”

Founder of NowSourcing, Brian Wallace’s byline sheds light on the hidden risks and challenges associated with cloud visibility, highlighting potential vulnerabilities that businesses may face. It probes into the importance of having transparent and comprehensive visibility into cloud operations and the potential consequences of limited visibility.

Singapore firm empowers freelancers in Asia to transform passions into profitable ventures

“In today’s competitive hiring landscape, it is crucial to recognise the value of freelancers. Gone are the days of chasing academic qualifications and seeking lifelong employment because traditional norms have shifted. Talented individuals are no longer limited to traditional employment opportunities but are exploring alternative paths like freelancing.”

Engagement Executive at IndSights Research, Syuhada Subuki’s article showcases a Singapore-based firm — CreativesAtWork — that is empowering freelancers in Asia to transform their passions into profitable ventures. It highlights the challenges faced by freelancers in the region and the innovative solutions offered by the firm to support their entrepreneurial journeys.

Breaking barriers: Hidden hurdles faced by women entrepreneurs

“The scenarios that I have observed throughout my career have taught me that some of the biggest challenges that a woman entrepreneur can face are sometimes caused by themselves. It is best to fix this hurdle by facing it by digging deep and identifying the source of those insecurities.”

Founder of VV Consulting Group, Vaishana Vasuthavan’s byline sheds light on the hidden hurdles faced by women entrepreneurs and the barriers they must overcome in their entrepreneurial journeys. It highlights the gender disparities and biases that exist within the startup ecosystem and the unique challenges faced by women in accessing funding, mentorship, and support networks.

Myths vs reality: Remote and hybrid managers report high productivity and trust

“A new survey we conducted reveals how managers of hybrid and remote teams do so with much more ease, enjoyment, and outstanding productivity than other media has us believe.”

CEO of FlexOS, Daan van Rossum’s article challenges common myths surrounding remote and hybrid management, providing insights and data that support the reality of high productivity and trust in these work arrangements. It addresses misconceptions about the effectiveness of remote and hybrid teams, emphasizing the importance of clear communication, trust-building, and effective management strategies.

7 reasons every entrepreneur should be proud of themselves

“But we Founders are unique, aren’t we? We tend to be a little delusional, just the slightest bit illogical. And that’s invaluable. Those who look the longest never leap. Founders look and leap, hoping against all hope that they shall win this battle against gravity. And you know what, sometimes they do.”

Co-Founder and CEO of FlexiBees, Shreya Prakash’s article celebrates the achievements and resilience of entrepreneurs and founders, providing seven compelling reasons why they should take pride in their journey. It highlights the courage to pursue their dreams, the ability to create opportunities, and the impact they make on the economy and society.

Future-proofing businesses and talent through technology

“Lessons from past downturns have taught us that the route to success comes not from brutal cuts but from growth via efficiency. While deep uncertainty remains, Asia as a region has exhibited resilience in the face of this extraordinary shock, providing a multitude of opportunities for companies aspiring to transform, expand, and scale.”

Founder and CEO of Atlas, Rick Hammell’s article explores the concept of future-proofing businesses and talent through the adoption of technology. It highlights the rapid pace of technological advancements and the need for businesses to embrace innovation to stay competitive.

Rethinking wastewater treatment to support Singapore’s ambitious water goals

“With climate change and geopolitical uncertainties, achieving greater water self-sufficiency becomes imperative. The tiny city-state targeting world dominance has been focused on the self-sufficiency of water and has been regarded as a poster child for effective wastewater management over the years.”

Founder and CEO of Hydroleap, Mohammad Sherafatmand’s byline delves into the topic of rethinking wastewater treatment to support Singapore’s ambitious water goals. It highlights the importance of water sustainability and the challenges faced by Singapore in managing its water resources while discussing innovative approaches and technologies being employed to improve wastewater treatment efficiency and reduce water wastage.

Exploring the game-changing role of AI in online courses

“AI has the potential to transform the way we learn online, making it more personalised, interactive, and adaptive to individual needs and learning styles. In this article, we will delve into how AI is going to change many industries, including professional online learning, and the potential benefits and challenges that come with it.”

PR Intern at Byte-Sized AI, Shane Duggan’s article explores the game-changing role of AI in online courses. It discusses how AI technology is revolutionising the education industry by enabling personalized learning experiences, intelligent content delivery, and automated assessments. By leveraging AI in online courses, educators can unlock new possibilities and create more effective and adaptive learning environments for students.

Decoding startup journey: Top 5 challenges entrepreneurs encounter

“Startups must overcome many obstacles in order to succeed, and failing to do so could be disastrous. Therefore, it’s a good idea to enter the ring prepared with a solid understanding of how to handle these issues.”

Founder and CEO at Converco, Moch Akbar Azzihad M’s article decodes the startup journey and highlights the top five challenges faced by entrepreneurs. It examines into the common hurdles and obstacles that startups encounter, such as funding constraints, market competition, talent acquisition, scalability, and maintaining a sustainable business model.

How to embrace optimal efficiency in the future of work

“It is crucial to look into the employees’ experience and performance based on the current technology that buoys the workforce and creates a technical blueprint that can elevate the hybrid work experience for all. Consequently, selecting the right technology partner becomes one of the most critical business decisions you will face to successfully execute your hybrid workplace modernisation.”

Managing Director at Kyndryl (ASEAN), Susan Follis’s byline explores the concept of embracing optimal efficiency in the future of work. It investigates into the evolving landscape of work and highlights the importance of efficiency in maximizing productivity and achieving success.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

Join our e27 Telegram group, FB community, or like the e27 Facebook page

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