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The ownership is with the leadership to be honest and respectful: Madhura Moulik of KarmaV

As the dreary funding winter soars, at e27, we are kickstarting a new article series Line of Hire to understand a company’s culture and hiring philosophies to empower tech workers with the right growth tools to enable business owners to attract talent.

Madhura Moulik is a marketer, entrepreneur, DEI advocate and angel investor.

With close to two decades of experience, she enables startups and SMEs of any size or industry to drive sustainable change and impact through digital transformation with Skilfinity, her entrepreneurial venture, and lately, KarmaV, an AI-based SaaS platform that improves an organisation’s diversity, equity, and inclusion (DE&I) status.

A technology and marketing professional by vocation, she spent almost half of her professional life with corporates, in various roles establishing processes and functions for APAC, EMEA and the Americas.

What personality traits/qualities do you look for in potential employees?

Understanding the integrity of the person is critical while hiring. Most other skills can be developed or nurtured during the tenure of the employment, but if the person lacks integrity, it can pose a significant risk in achieving the organisation’s growth.

Evaluating analytical skills is also critical during the interview process since it is the key to the essential problem-solving ability of the person. Building a high-performing team and achieving sustainable growth can be more straightforward if we can understand these two qualities of the candidate and foster the same amongst the existing workforce.

How do they fit into your company culture? Tell us a little more about your company culture.

KarmaV is operated by a team of individuals in varied time zones and caters to customers on three continents. To build a truly global company with borderless operations, we must take complete ownership of our work and maintain 100 per cent transparency with the rest of the team.

We emphasize that every team member is accountable and committed to their role. Hence, despite this diversity and geographic challenges, we strive to deliver high-quality solutions to our customers.

How do you foster transparency and encourage achievement in the workplace?

We are a lean team with the privilege of shaping the culture as we work towards common business and functional goals.

Lead by example; the ownership is with the leadership and people managers to be honest and respectful with the team members. Encourage the team to step up in someone’s absence, own their mistakes, and behave ethically under high-stress situations. KarmaV believes in an open-door policy where constructive criticism and feedback are appreciated.

The organisation celebrates individual employees’ successes, and it also gets translated into rewards and inputs for career growth. The objective is to avoid stereotypical celebrations and pay attention to personal preferences that suit their personality type.

Do you have a mental health policy? What does that look like?

Our policy is to be more inclusive that support employees in every aspect, including mental health. The approach ensures that all employees have access to equal opportunity, anti-discrimination, and human rights standards.

We encourage employees to talk openly and spread awareness about mental health challenges. KarmaV allows employees to take extended time-offs and ease back into work without stress or burnout with heavy work pressure.

WFH or WFO, or hybrid?

WFH but employees are welcome to come to the office if they wish. According to us, this provides more choices and greater flexibility for the employees.

How should a tech worker prepare for the funding winter?

Industry leaders should be more cognizant of economic downturns and resort to realistic and ethical hiring practices. Each tech professional’s responsibility is to upskill themselves and remain relevant in the job market.

While organisations also look at the larger picture and invest in empowering their workforce with improved individual branding and technology skills. Improved employee advocacy can have a long-term positive impact and help save time and money to build trust and establish a brand in the market.

How do you measure the performance of your employees?

While we use Management by Objective (MBO) to set clear expectations and set measurable goals to track progress, we pay attention to personalising the thresholds and include behavioural attributes in the performance assessment process.

Will you consider a moderately skilled person with great honesty or a highly skilled person with less honesty when hiring?

As they say, skills can be acquired, but attitude can’t!

Since integrity is our critical criterion while hiring, we always choose honesty over other skill sets. However, the candidate should qualify for the minimum screening factors and be willing to learn as per the role’s demand.

Do you encourage ‘intrapreneurship’ in your organisation?

As most of our employees are individual contributors, we want them to take more ownership and be action-oriented like entrepreneurs. Lean teams and startups such as KarmaV have high regard for “intrapreneurial” qualities.

How do you support upskilling for your employees?

Team members are part of various professional forums and attend events and courses that help them gather new insights and share them with the broader team. This creates an incredible learning ecosystem that builds a habit of being more curious about various subjects and aware of the advancements.

Echelon Asia Summit 2023 brings together APAC’s leading startups, corporates, policymakers, industry leaders, and investors to Singapore this June 14-15. Learn more and get tickets here. Echelon also features the TOP100 stage, where startups can pitch to 5000+ delegates, among other benefits like connecting with investors, visibility through the platform, and other prizes. Join TOP100 here.

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Apar Technologies invests in Singaporean data analytics firm BigTapp

The leadership team of Apar Technologies and BigTapp

Singapore-headquartered global software services and consulting company Apar Technologies has made an undisclosed strategic investment in AI-powered data analytics services and solutions firm BigTapp Analytics.

BigTapp’s expertise in data analytics, data engineering and data science will enable Apar to achieve its strategic growth objective of doubling its customers within three years. Apar aims to expand its data analytics offerings for customers in Singapore, Malaysia, Thailand, UAE, India, and the US.

Apar seeks to fuel digitisation in various sectors in Singapore, such as financial services, retail/FMCG, and manufacturing.

Also Read: Being prudent in spending should be at the heart of every management conversation: Aerodyne CEO

BigTapp, with its advanced analytics and decision science services and solutions, empowers businesses to transform data into actionable insights, driving better decision-making and improved business outcomes.

“Our Generative AI-powered solutions are receiving strong market traction across industries. Apar’s investment comes at the right time and will fuel our R&D roadmap to further develop AI & Generative AI capabilities for our customers in the financial, manufacturing and FMCG industries with goals such as enhanced customer experience and optimal and sustainable supply chains,” added Venkata Narayanan, Founder and CEO, BigTapp.

Apar has a portfolio of services and solutions across automation, CRM, cloud, IoT, custom application development, collaborative development centres, HRtech and technology consulting. With an employee base of over 2,400 professionals, Apar operates in multiple countries across Asia Pacific, the Middle East, and the Americas.

Kushal Desai, Investor and Board Member of Apar, said: “BigTapp’s approach to delivering AI-driven data and analytics solutions will be a game changer as organisations become more agile in their strategies and business operations, and embrace Generative AI.”

Echelon Asia Summit 2023 is bringing together APAC’s leading startups, corporates, policymakers, industry leaders, and investors to Singapore this June 14-15. Learn more and get tickets here.

Echelon also features the TOP100 stage, where startups get the chance to pitch to 5000+ delegates, among other benefits like a chance to connect with investors, visibility through e27 platform, and other prizes. Join TOP100 here.

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From expertise to influence: A thought leadership masterclass at Echelon 2023

We are thrilled to announce that our flagship event, Echelon 2023, will feature an exclusive writing workshop designed to empower participants with the skills and knowledge to become influential voices in the startup community. This workshop is your opportunity to unlock your thought leadership potential and make a lasting impact on the startup ecosystem.

At e27, we believe that thought leadership is not just reserved for industry veterans or seasoned experts. We recognize the immense value that fresh perspectives and innovative ideas bring to the table. That’s why we have curated a comprehensive workshop agenda that will guide you through the process of establishing yourself as a thought leader in the dynamic world of startups. Over the years, we have nurtured over 2000 leaders in the SEA ecosystem to share their views and voices with the world.

The e27 Contributor Programme is dedicated to empowering founders, investors, and innovators like you with the tools and platform to build and grow your businesses. By becoming a contributor, you gain access to an array of exciting perks and opportunities that will elevate your personal brand and propel you towards thought leadership stardom.

Also Read: Put yourself in the spotlight with our new contributor-only leaderboard

Amplify your reach

  • Get featured on e27.co, the leading technology news portal in Southeast Asia, and bask in the spotlight of our massive two million+ reader base and 50,000+ newsletter subscribers.
  • Make your mark in the startup ecosystem and gain recognition for your expertise by sharing valuable insights and innovative ideas.
  • Attract business, speaking and partnership opportunities

Elevate your personal brand

  • Unlock a world of exciting speaking opportunities that showcase your unparalleled knowledge and expertise in the startup world.
  • Elevate your personal brand and position yourself as an industry leader through thought-provoking articles and contributions.

Join the prestigious e27 Voices Hall of Fame

  • Secure your place in the prestigious e27 Voices Hall of Fame, a coveted list of 50 emerging thought leaders in the Southeast Asian ecosystem.
  • Join the ranks of the most influential and game-changing entrepreneurs and innovators in the region.

Unparalleled exposure

  • Enjoy unparalleled exposure with your brand promoted three times daily across e27’s powerful social media channels.
  • Leverage our extensive reach to amplify your voice and expand your network of potential employers, investors, clients, and partners.

Also Read: Crafting compelling narratives: A communication workshop for TOP100 Semi-Finalists at Echelon Asia Summit 2023

Find us at Echelon 2023

The thought leadership masterclass will be held on June 14 at Echelon 2023 and will be an immersive experience where you will learn the art of effective thought leadership and receive guidance from industry experts.

Our facilitator will provide practical exercises and valuable tips to help you craft compelling content that resonates with your target audience. You will also have the opportunity to engage in interactive discussions and build connections with like-minded individuals on their own thought leadership journeys and learn from their experiences.

To ensure that all your burning questions are answered, we have set aside dedicated time for a FAQ session. Our facilitators will address any queries you may have about thought leadership, the e27 Contributor Programme, or the workshop itself.

By the end of the workshop, you will walk away with a solid foundation in thought leadership and the confidence to share your expertise with the world. The skills and knowledge gained will extend beyond Echelon 2023, empowering you to continue your thought leadership journey and make a lasting impact in the startup ecosystem.

Join us at Echelon 2023 and unleash your thought leadership potential. Don’t miss this exclusive opportunity to learn from industry experts, connect with like-minded individuals, and take your startup journey to new heights.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

Join our e27 Telegram groupFB community, or like the e27 Facebook page

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The transformative power of sustainable technology and practices for businesses

The value of investing in sustainable technology and practices materialises across several dimensions. First off, I’m sure everyone has witnessed that organisations are facing increasing regulations and investor and customer pressure for transparency in their actions towards sustainability.

That said, it’s a mistake to view this as merely a constraint while trying to achieve business goals. It is better to see it as an opportunity to create value. 

Sustainable technology and practices can help businesses become more resilient in the fast-changing world we are living in, where crises are happening more frequently and in more diverse ways. Both tech and culture change can help embed strong values into daily practices and allow companies to gradually transform towards more sustainable business models.

When it comes to business value – people, processes and finance are all affected. Technology helps us to measure progress, benchmark results and implement growth, while practices allow us to pass a positive mindset and educational value through our employees and communities in the long term.

In the end, adopting early and often is a win-win situation for everyone involved. 

Examples of sustainable technology available today

Sustainable technology has already penetrated virtually every market. I couldn’t rightly sum up all the innovation we’ve seen, even just in 2023.

But I’d like to point out that beyond the spotlight on the fundamentals of sustainability and ESG, such as carbon accounting, ESG reporting, and sustainability training, we also see new business models emerge and companies disrupting their industries.

Everyone has Patagonia in mind as a global champion in the clothing industry. We also see companies like Humanitix disrupting the US$3.7 billion annual global booking fees in the ticketing industry. Or Decathlon targeting 25 per cent of revenue from second-hand by 2025. 

Big data has been a challenge and, again, an opportunity for businesses for a long time. A particular culmination of that opportunity, I believe, is in sustainability. It touches every arm of your organisation, and the first place everyone needs to start is measuring and understanding.

Everyone, and every business, wants to reduce their carbon footprint – that’s nothing new. In the past, this was quite a complexity, and there were often misgivings around how accurate or manageable this data was, but this has changed. 

Also Read: Greentech revolution: Catalysing software’s success to drive a sustainable future

The transformation of people is also part of this new era of sustainable tech. Generating awareness and ensuring training is key in this sustainability journey, but how can we implement and track this transformation?

Technology answers these questions, and solutions on the market today address these issues in the most streamlined way possible. Our open-source PALO IT Impact Tracker is one such tool – we can see, in an all-in-one dashboard, where there are already successes, progress to be made, and how to take action. 

Challenges in transitioning to sustainable methods

We’re in a period where everyone is talking about sustainability, but early adopters are implementing it to their advantage. 

As we look towards the future, it’s crucial to consider resilience in the face of ever-evolving social norms and environmental changes. For businesses, this entails financial, operational, and regulatory resilience. If you can assess where you stand today, develop a blueprint for change, and take action – it’s a real boon for your organisation. 

When we talk about carbon footprint and our impact on the planet, those advantages are fairly obvious. A business that cares about the world and community it operates in will fair better down the road. But what’s not as obvious is the advantage a sustainable business model can have on our bottom line. Investing where it counts, making existing operations more efficient, enabling rapid redesign of systems, improving decision-making and quantifying results.  

Some businesses, right now, are being “forced” into this arena due to increasing government regulations, but dare I say they’re lucky. The implications for businesses operating in yet-to-be-regulated spaces are in an even more advantageous position. Grab the opportunity and run with it, and you’ll see the results, and the resilience, down the line. 

Also Read: ESG empowerment: Fueling Malaysia’s SMEs for a sustainable future

Leading sustainability transformation from within

This goes back to what I mentioned about sustainability awareness and training, which is picking up steam day by day. Employees today, especially the younger generation, have made it an absolute prerequisite that the business they work for cares about something more than profit.

I don’t want to sound like a broken record, but I’ll say it once more, it’s an opportunity, not a challenge! Investing in training and promoting responsible practices is a big win for any future-focused organisation. 

Previously this aspect was a bit humdrum among businesses – do it and get it over with. The culture today has changed for the better. Systemic awareness will ensure your team knows that their work matters, will educate and empower them on how to take action, and will build abilities into their skill sets that they can integrate into products and services that are already on the market and those that are yet to come. 

Consequences of not reaching ESG targets

The consequences are what they’ve always been when facing large-scale change. Being left behind. In every iteration of the industrial revolution, we’ve seen businesses that keep wanting to do things the old way go the way of the dinosaurs, and those that are willing to adapt to change reap the benefits.

We’ve chosen the latter, clients we work with have chosen the latter, and the results speak for themselves. Today, we are living in a new type of revolution where embracing sustainability can generate strong value in terms of business, the market valuation of the business, better access to capital, public subsidies obtention, cost savings, a new stream of revenues, as well as in terms of reputation, brand image, employee attractiveness and retention. 

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

Join our e27 Telegram groupFB community, or like the e27 Facebook page

Image credit: Canva Pro

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Unlocking potential: The evolving role of corporate accelerators

Avery Dennison

I recently read an article titled “Corporate Accelerators are Dead”, and panicked a bit. We had just launched our AD Stretch Accelerator Program last year! After taking a moment (and having a calming tea), I reflected on our company’s, as well as my own, “accelerated” journey from the viewpoint of a corporate denizen. And here is the upshot—corporate accelerators as innovation theatre are dead, and rightfully so. However, there are some underlying factors that can help accelerators be an effective open innovation tool that creates value for all stakeholders. 

Who owns the problem? And the solution?

“Working with startups” is an exciting phrase for different levels of employees involved with accelerators. However, accelerators often fail because they are locked into providing mentorship from middle-level managers who tend to address the task of unlocking solutions with cookie-cutter pitch presentations. The purpose of startup accelerators should be to solve fundamental business problems that tie back to the company’s vision and strategy. This should find resonance at the C-suite level and earn sponsorship and buy-in.

For our accelerator, at the outset, we created brainstorming sessions with our cross-functional business teams, where they defined their most pressing issues and then discussed whether a particular problem could be solved through a startup collaboration. Only when we had a plurality of voices behind a particular problem did we bring it forward as an “AD Stretch business challenge.”

Also read: Meet the 18 investor-judges for this year’s TOP100 Program

Just as importantly, the solution would be owned by the business units. The accelerator’s role is to provide a sandbox and test ideas that we would not be able to test in normal business operations. Continuous and open conversations with every connected piece, including customers, stakeholders and suppliers, can drive positive change. Our pilots with Greenplat and Wastelabs exemplify this collaboration. During the pilots, we brought together our own teams, waste suppliers, converters, and end-users to track our 20t (923m3) waste and also increased AD Circular™ (our global recycling project) engagement in Brazil by connecting with brands and converters. As a result, Wastelabs AI platform is now being considered a vital tool in waste logistics for AD Circular™ globally. 

What is the offer?

While corporations can provide scale, opportunity and financial support to startups, it’s important to remember the value that startups can bring to corporations by challenging them to step out of their comfort zones, take risks and experiment.

In AD Stretch, we structured the first two cohorts as non-dilutive. We did this because we saw the collaboration as being instructive to all the participants and because it accelerated our business understanding. We also wanted to be “startup friendly” – this meant tailoring our legal agreements and interactions with the cohorts to be as fair as possible. In general, we treated the startups exactly how we would like to be treated.

This approach paid dividends both tangible and intangible. Our first cohort participants, the startups and employees, saw the investments that we put behind the program and rallied enthusiastically. We tested solutions with StaTwig to build a resilient supply chain by adopting technology in a traditional industry. During the pilot, we focused on the pharma industry by tracking a COVID-19 vaccine rollout in Costa Rica. Here, we connected over 1200 hospitals and pharmacies, but soon realised applications beyond pharma. While working with MakeGrowLab, we tested high-performance nanofiber from biowaste, which can improve paper properties and replace hard-to-recycle plastic for high-value segments. Our teams tested solutions and worked together to make them commercially viable while adapting sustainable solutions at scale.

What are the metrics of success?

Fundamentally, an accelerator needs to show financial return, albeit with an element of strategic patience. We see the program as a pipeline into our product and solutions portfolio as well as our very active Ventures program

However, as Danny Allouche, the company’s chief strategy officer, continuously reminds us, “Long-term financial returns aside, a core part of this program is around fundamental learning and culture change.” In the packaging industry, which has long been quite conservative, learning and culture change are fundamental accelerator building blocks. They are best exemplified by the dashboards we share around “What went well and what did not.”

Also read: Echelon: Empowering Southeast Asia’s HealthTech revolution

As we invest in startups we support them as they test, experiment and learn so that innovations can come to market and deliver the desired impact far quicker than if we all chose to do it alone. 

AD Stretch as a platform enables us to constantly challenge ourselves, experiment without fear of failure, and create sustainable solutions at speed. What would take years, possibly decades alone, is happening in a matter of months, and this is why collaboration is at the heart of what we do. More importantly, it is changing how we work and incorporate technology to build impactful and sustainable solutions. 

Strategic Marketing Manager Sandra Patricia Alvarez says of her experience: “After 28 years with Avery Dennison in Latin America, the AD Stretch Accelerator Program has allowed me to break paradigms and provide innovative solutions beyond physical labels, enabling better consumer connections for brand owners. It’s been an extraordinary opportunity to work on marketing solutions and gain a new perspective on the business.

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Our AD Stretch Accelerator Program’s second cohort received an overwhelming response of over 300 applications from startups around the world. Now, the time has come to showcase the seven exceptional teams that have made the cut. To get a glimpse of innovation in the packaging industry’s future, see our official press release. Here, you will find more details about the startups, their groundbreaking ideas and the immense potential they hold.

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This article is produced by the e27 team, sponsored by Avery Dennison

We can share your story at e27, too. Engage the Southeast Asian tech ecosystem by bringing your story to the world. Visit us at e27.co/advertise to get started.

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