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Is accelerated growth possible with our increasingly unpredictable market?

AI

Indonesia, the largest economy in Southeast Asia, has seen the value of its digital industry grow from US$41 billion in 2019 to US$77 billion in 2022. The value of the country’s digital industry is poised to grow even further to US$130 billion by 2025, driven primarily by e-commerce followed by financial services, online travel, online media, and transport and food.

Indonesia’s economy experienced tremendous digital transformation in the past few years, accelerated largely by the recent pandemic. As with the rest of Southeast Asia, Indonesia saw its digital economy growing rapidly according to a report by Google, Temasek, and Bain & Company (2022), with the region’s overall digital economy growing by 67% from 2020 to 2022.

Also read: These 15 startups might just be part of this year’s TOP100

The country’s digital economy experienced rapid growth due to digitally-savvy consumers and increased online consumption, among other contributing factors. High mobile penetration has enabled frequent use of social media and e-commerce platforms, while digital payments have facilitated easier access to brands with just a few clicks. Moreover, the government’s active support for the country’s digital infrastructures has paved the way for new digital trends.

To cater to changing consumer behaviour, companies need to equip themselves with the tools and insights necessary to build strong customer relationships in the digital age.  The last leg of CleverTap’s Roadshow in Jakarta titled “Indonesia Retention Pinnacle: Identifying Meaningful Customer Journeys with AI Technology” will offer unique insights on how to keep customers engaged by harnessing the power of AI.

Using AI to bolster customer engagement strategies

CleverTap predicts that the economic slowdown caused by the pandemic, competition, and shifting consumer preferences, will impact digital consumer brands in different ways depending on the nature and severity of the slowdown and their unique characteristics. But with challenges come opportunities, to rethink brand strategy and adapt to the changing times.  With the power of AI, companies can now come up with creative ways to bolster and embolden their strategies.

,  Five strategies you can combine with AI to help your company reach  new heights:

  1. Hyperpersonalise your experiences – One of the most effective strategies used by marketing leaders, this requires an extensive amount of detailed information about how your customers interact with the brand and using tools like AI to harness that information for future customer engagement. 
  2. Watch your ROI Digital consumer brands should adopt a more strategic approach to marketing and advertising decisions. One effective way to do this is omnichannel marketing, leveraging AI to understand customer motivators, and creating a consistent and positive experience at every touchpoint throughout the customer lifecycle. 
  3. Diversify your products – To reach new customer segments, diversification with scalability in mind is key. Carousell, a Singaporean online marketplace, exemplifies this strategy by identifying “affinity categories” that share psychographic traits with their existing customers, successfully achieving cross-category acquisition and expanding their reach.
  4. Create loyalty programs – Loyalty programs have been widely successful as it is an effective way to reward consumer behaviour and drive further demand from long-term users. AI tools can help companies create a seamless rewards experience.
  5. Amplify social responsibility – As customers become increasingly aware of their impact, they seek out companies that prioritise sustainability and social responsibility. To meet these expectations, companies must integrate these values into their products, services, and decision-making processes, augmenting their approach to sustainability with the help of AI-powered data analytics.

In summary, businesses must adopt a multi-channel approach to retail and utilise innovative methods and technologies such as AI to yield better customer experiences.

There is a ready-made event specifically to share practical insights with industry experts

Whether you are a small business owner or a marketing professional, Indonesia Retention Pinnacle: Identifying Meaningful Customer Journeys with AI Technology will prove to be an inspiring resource for building valuable, long-term relationships with your customers in today’s competitive market.

The event will provide actionable strategies for building strong customer relationships, reducing churn, and maximising customer lifetime value. This playbook covers a wide array of key elements needed for customer retention, customer engagement, and monetisation, as well as case studies of successful digital marketing campaigns.

Also read: Bolstering Malaysia’s vibrant business landscape with the retention playbook

There will also be interactive workshops and exercises that will enable you to put learned strategies into practice, while Q&A sessions and engagement with speakers will help you address company-specific cases. Participants also get to join fun and engaging team-building activities and learning opportunities with peers and fellow enthusiasts. Join us at “Navigating the Indonesian Digital Landscape: Becoming Digital Marketing Leaders of 2023” in Jakarta on March 16th and don’t miss this opportunity to learn from industry experts.

Register for The Big Leap Roadshow Jakarta here.

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An unfair advantage – How government-linked ventures are giving startups a run for their money

As any entrepreneur can attest, the road to success for a startup is often fraught with challenges. From securing funding to gaining traction in the market, the odds are often stacked against early-stage companies. But in recent years, a new challenger has emerged in the venture-building ecosystem: the government.

Traditionally, the role of government has been to regulate and oversee various industries, ensuring that businesses comply with regulations and protect consumers from harm. They also act as growth engines through the provision of grants and building infrastructure and ecosystems.

However, in recent years, the Singapore government and its linked entities have begun to take a more active role in the startup ecosystem by creating their own startups to compete with private ventures. Furthermore, the government has been actively recruiting top talent to work for their startups, creating a new set of challenges for private entrepreneurs.

Bring forth the Titans

Some of the biggest movers behind government-linked ventures are Temasek, GovTech Singapore and FairPrice Group. The recently formed minden.ai, a venture backed by Temasek, is a good example.

Minden.ai is the team behind the yuu app, which is a loyalty and rewards platform that counts 7-eleven, Cold Storage, Guardian, Breadtalk, Food Junction and Food Republic as some of their merchants. This is a large segment that covers major heavyweights in the convenience, supermarket and food sectors.

Positioning yuu as a replacement of disparate rewards systems builds significant economies of scale and allows for cross-selling and an expansion of your customer base – a scenario smaller startups can only dream about.

Achieving this kind of critical mass is not easy if you are a private startup – without the funds and reputation, you will burn cash faster than you can say, “build me a unicorn”.

Just ask Perx Technologies. They started in this space way back in the early 2010s, providing a similar solution. After realising the challenge of building a rewards programme without sufficient backing from major retail players, they made a major pivot in 2017 to relaunch as a B2B2C marketing and rewards campaign platform.

Also Read: How Asian governments are leading digital health promotion

It is without a doubt the yuu app will be successful – DFI Retail Group and Breadtalk Group are also corporate investors in it. Positioning yuu as a replacement for disparate rewards systems builds significant economies of scale and allows for cross-selling and an expansion of your customer base – a scenario smaller startups can only dream about.

Bigger ambitions

Even at its scale, yuu app is dwarfed by NTUC Fairprice group’s ambitions. The group has made serious headways in building its own super app. As of the end Feb 2023, the Fairprice app was ranked 1st on data.ai (formerly App Annie), ahead of Lazada and Shopee.

Late off the starting line, the Fairprice app gained ground during COVID-19. Between September 2019 to August 2020, NTUC FairPrice managed to achieve an annual sales growth of 68 per cent and grew its customer base by 44 per cent, while its online unit also saw annual sales growth of 44 per cent.

With more than 700,000 app users, their target is to grow to 1.8 million in the next few years. Currently, online sales make up about 10 per cent to 15 per cent of total FairPrice sales  – on par with global players with lots of room to grow.

This is no easy feat, especially for a behemoth like Fairprice. Their ability to move fast and manage change is admirable. This was “made possible through the infusion of new tech talent with hands-on e-commerce experience, combined with training existing staff on cutting edge topics in digital marketing, product development and machine learning”.

They are also embarking on an extensive change of leadership and talent. Their current group CEO, Mr Vipul Chawla, joined in Apr 2022. Before that, Mr Vipul was president of Pizza Hut International, a brand under the American fast-food company Yum! Brands and had previously worked at consumer goods company Unilever. Overall, Fairprice grew its headcount (based on LinkedIn numbers) by 16 per cent over the past two years and 23 per cent growth over the last year on engineering talent alone. More on this later.

From groceries to banking

Not only does Fairprice has its own super app, but it also has another even bigger giant waiting on the sidelines – its joint venture with Standard Chartered in Trust Bank. In the short four months since launch, the digital bank has gained 400,000 users who have performed over 6 million transactions.

Their acquisition strategy was simple – convert Fairprice’s Plus! Rewards’ existing 2.3 million users with a low-cost hook that came with a bit of a whip – the loss of your points if you didn’t apply for a new credit or debit card from Trust registers for a Link Rewards card or download the FairPrice app.

While this was great for Fairprice, this move also resulted in the termination of the long-term partnership with OCBC – which is now turned into a rival with Fairprice’s foray into banking.

The ability to see how your customer earns, saves and spends is the holy grail goal of any fintech company, and Fairprice is on the way to achieving this.

Trust Bank’s growth is a lot faster than its peers like GxS or Maribank, the two digital banking licensees awarded by MAS in 2020. Both don’t have a large enough user base with a sufficiently strong pain/gain impetus to create an account with the new banks. Incentives will be needed to entice this, an option both are hesitant to take in the current environment.

On the other hand, there are still almost 2 million Fairprice points owners who haven’t made the switch to Trust Bank. Furthermore, restrictions apply to the Digital Full Bank licensees that do not encumber Trust Bank, which has a Full Bank License through Standard Chartered. Trust Bank is only just getting started.

With the Fairprice app, Trust bank and other technology developments like Scan N Go, NTUC Fairprice’s strategy is an impressive combo of venture building and digital transformation. But more crucially, it is more about building an entire ecosystem powered by technology and revolving around spending and saving money. The ability to see how your customer earns, saves and spends is the holy grail goal of any fintech company, and Fairprice is on the way to achieving this.

Hiring with gusto

With bigger ambitions comes an increased appetite for talent. A review of LinkedIn employee numbers shows that Fairprice undertook a whopping 23 per cent YoY engineering talent binge. Engineering still only forms five per cent of its total headcount, compared to Operations, which forms 14 per cent. Even then, Operations also grew by 13 per cent YoY.

NCS, another large government-linked business with a strong focus on engineering and IT consultancy, clocked a 21 per cent YoY growth in Engineering and 11 per cent for IT. Fairprice, NCS and GovTech saw YoY overall hiring at the pace of between 10 per cent to 16 per cent, far ahead of general employment growth numbers of seven per cent.

GovTech is the folks behind SingPass, TraceTogether and about 80 different publicly-accessible APIs available through their platform. They play a critical role in enabling government-related functions through the use of technology. Not only are they hiring aggressively, but they also rank well on Glassdoor, an employer review platform powered by anonymous employee posts.

Also Read: Changing with the climate: How environmental risk is influencing government and corporate investments

With a 4.0 rating and more than 700 reviews, it holds its own against more well-established tech firms like Grab (4.3), Lazada (3.6) and Shopee (3.7). As an employer of choice, GovTech definitely ranks amongst the top choices. GovTech also pays well – a comparison of salaries on Glassdoor showed competitive compensation.

Supporter or competitor?

Overall, the move by government entities into venture building is to be celebrated. After all, competition is supposed to be good for consumers and the economy as a whole. But when the government becomes a player in the startup game, it creates a new set of challenges for private entrepreneurs.

One of the biggest challenges is the threat of government-linked ventures acting as direct competitors to private ventures. With a larger pool of resources at their disposal, government-linked startups can quickly dominate a market and drive out private competition. This is especially true in industries where startups rely heavily on government contracts or subsidies, such as defence or renewable energy.

Funding becomes more challenging, too – should these startups raise private equity, they will often be seen as a safer investment than private startups. This denies funding for other private ventures.

Moreover, government-linked startups often have an unfair advantage when it comes to recruiting talent. Since they have the backing of the government, they are often seen as a safer employer than private startups. This is particularly true in today’s environment, where tech firms are going through rounds of layoffs. This can make it difficult for private ventures to attract and retain top talent, which can in turn, hinder their ability to compete.

The larger implication… is that startups competing head-on with government-linked ventures will have a harder time succeeding.

Another challenge is the disruption caused by government-linked startups. When a government creates a startup, it often has a specific agenda in mind, whether it’s promoting a particular technology or advancing a social cause. This may lead to the government undercutting private startups that are pursuing similar goals, disrupting the market and making it difficult for private ventures to succeed.

Govtech’s Parking app is a good example of competing with private innovation. The app, launched in 2017, solved a ton of problems with the old traditional paper coupon system – anxiety over expiring coupons, littering of coupon buds and a general waste of paper.

However, a similar app was already developed as early as 2013, and the team that built the app even won second place in a competition. It was deemed as unviable by relevant agencies, only to have Govtech launch the Parking app several years later.

While it can be argued that such an app should be developed and managed by a government agency, such an experience can leave a bad taste in a startup’s mouth. A more conciliatory approach would have been to engage the team as consultants or offer to acquire the app or business. It would have costed very little but do very much to preserve the private-public cooperative trust and spur further collaborations.

The larger implication of this development is that startups competing for head-on with government-linked ventures will have a harder time succeeding. The value of a large number of startups building from the ground up is that diversity and creativity are allowed to bloom and develop. “May the best idea win” no longer holds true when a large enough venture stifles out the others before they have a chance to prove themselves.

Lastly, as a grant provider and builder of infrastructure, the government adds tremendous value to the ecosystem. Everyone benefits from a strong and reliable environment that is unbiased and objective. In this sense, the government needs to be clear on its role and impartial in its execution of it.

A large government-linked venture may have the better ability, knowledge and support in applying for grants or figuring its way around the bureaucracy and hence have a better chance at benefiting from the perks. The administrators of the bureaucracy need to preserve the neutrality of the system but yet acknowledge that private ventures may be less well-equipped to handle the processes.

Strategies for competing with government-linked ventures

So what can private startups do in the face of government competition? One strategy is to double down on innovation and differentiation.

Private startups may not be able to compete on price or resources, but they can differentiate themselves by offering unique solutions or technologies that the government has not yet considered. This is where having a thriving ecosystem which breeds diversity and creativity can be crucial to creating differentiation.

Also Read: Thai startup GoWabi aims to be the go-to platform for all health and wellness services in SEA

Another strategy is to build relationships with the government. While it may seem counterintuitive to form partnerships with the competition, as per the earlier Parking app example, working with the government can actually be beneficial for private startups. By demonstrating the value of their products or services to the government, startups can secure contracts or subsidies that can help them compete.

Of course, the necessary guardrails should be put in place to protect such sharing to ensure the startups’ IPs and rights are protected. Frameworks like sandboxes and government-sponsored hackathons can be an arena to build cooperation and trust.

Startups should also double down on understanding the customers and their wants and needs and work to out-serve. Government-linked ventures will often have a national agenda to serve and may not be as concerned or nimble with attending to customer needs.

Lastly, private startups should focus on sectors or industries that are overlooked or deemed less critical or under-represented by government involvement. Establishing a beachhead in these industries before moving up to fight with the titans may be a viable Go-to-Market strategy in view of the presence of government-linked ventures.

Conclusion

Venture building is no longer solely the domain of private startups. Ultimately, the rise of government-linked startups and their recruitment of top talent is going to be the new norm for private entrepreneurs.

But with the right strategies and a focus on innovation, nimbleness and strategic planning, startups can still succeed in a market that includes government disruptors. As the startup ecosystem continues to evolve, it’s up to entrepreneurs to adapt and thrive in the face of new competition.

After all, adapting and pivoting have always been the name of the game.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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Be open about ways to grow and expand your skills: Cheryl Liew of Monk’s Hill Ventures

Monk's Hill Ventures

As the dreary funding winter continues to soar, at e27, we are kickstarting a new article series Line of Hire to understand an organisation’s culture and hiring philosophies to empower tech workers with the right growth tools to enable business owners to attract talent.

Cheryl Liew is the Head of Talent at Monk’s Hill Ventures, a VC firm investing in early-stage tech companies, primarily Series A, in Southeast Asia. She is based in Singapore, works with portfolio companies on recruiting and scaling, and builds relationships to support existing and future entrepreneurs around the region.

Liew has over 20 years of talent acquisition, talent management and people operations experience across a variety of organisations and cultures, spanning financial services, technology and media.

She has a degree in Economics from Cambridge University and a Masters in East Asian Studies from Harvard University.

Liew discusses her company’s culture and hiring philosophies in this candid interview.

What personality traits/qualities do you look for in potential employees?

We look for people with the right motivations for wanting to join us — a genuine and deep interest in venture capital, enthusiasm for the surrounding ecosystem, and the desire to support founders and startups.

Cultural fit and an alignment with our company values are crucial: people who are authentic, curious, humble, self-aware and driven by the belief that technology can be a force for good.

How do they fit into your company culture? Tell us a little more about your Monk’s Hill Ventures’s culture.

We list our company values on our website. The key tenets are:

  • Founders-first: Founders uplift the world. This is why we exist, to serve founders. We regard them with respect and humility at all times.
  • Curious: Driven by first principles, we always seek to learn and understand. We are unafraid to challenge the status quo and be bold.
  • All-in: Our founders are all-in, and so are we. We strive to be the best versions of ourselves and bring out the same in others. We may vigorously agree or disagree, but we are committed once a decision is made.
  • Responsible: We are responsible to ourselves, each other, and the world. We understand what we do impacts real lives at scale.
  • Authentic: We are transparent and intellectually honest. We find the courage to speak our minds, always with positive intent and always with respect.

Also Read: We are all about keeping things simple, useful, fun: Cory Brown of Simplesat

How do you foster transparency and encourage achievement in the workplace?

Honest, open, direct conversations and communications are key to how we want to communicate within Monk’s Hill Ventures. A few ways we foster this:

  • Managers have regular one-on-ones with their direct reports to discuss day-to-day work, career development, and goals. This is complemented by semi-annual performance reviews.
  • Partners are readily available to meet with and mentor employees, regardless of whether they are on their direct team.
  • We run semi-annual engagement surveys, where folks can weigh in honestly on how they feel about working at Monk’s Hill Ventures.
  • Regular ‘Ask Me Anything’ sessions, where partners answer folks’ questions.
  • We celebrate wins for everyone: this could be taking the time to do a quick shout-out to someone over Slack or WhatsApp, dropping individuals notes of appreciation, and highlighting accomplishments and promotions during our offsite.

Do you have a mental health policy? What does that look like?

We recognise that everyone has a life, family, relationships and responsibilities outside of work, and we aim to get to know each team member at a personal level. Coupled with the emphasis on open and honest communication, we ask employees to let their managers or the People team know if they are facing any personal challenges.

WFH or WFO, or hybrid?

Coming out of the pandemic, we put a lot of thought into what the optimal structure would be for us. We landed on a hybrid model and asked employees to work out of the office three days a week. We believe in the value of having our team interact and engage with each other face-to-face to build a sense of camaraderie, collaboration, and belonging.

Also Read: Keep learning and building relationships during funding winter: Richard Yan of Airwallex

At the same time, we recognise that people value flexibility, and we trust our employees to be self-motivated, responsible folks who can manage their time effectively.

How should a tech worker prepare for the funding winter?

Focus on your core skill sets and where you can add value to an organisation and articulate that succinctly and confidently.

Be flexible and open in thinking about growing and expanding your skill sets, understand your strengths and gaps, and always have a growth mindset in your career decisions.

How do you measure the performance of your employees at Monk’s Hill Ventures?

Monk’s Hill Ventures measures employee performance based on job competency and alignment with company values. A 360 review approach is implemented for every employee (regardless of seniority) where upward, downward and peer reviews are carried out to enable managers and reviewers to get well-rounded and useful feedback.

Will you consider a moderately skilled person with great honesty or a highly skilled person with less honesty when hiring?

No question that integrity is non-negotiable for us. If someone has the right fundamental skillsets coupled with the drive and desire to learn, we can coach and develop them.

Do you encourage ‘intrapreneurship’ in Monk’s Hill Ventures?

One of our company values is being curious. Each employee is given ownership and autonomy to find the best way to navigate through their work and contribute to the organisation’s success. We also encourage employees to learn about other functions and other departments.

How do you support upskilling for your employees?

We encourage employees to have a clear voice in how they would like to structure their career development and then expect managers to provide the necessary inputs and support to guide them along the journey. We also have a training budget set aside to support this initiative.

Fundraising or preparing your startup for fundraising? Build your investor network, search from 400+ SEA investors on e27, and get connected or get insights regarding fundraising. Try e27 Pro for free today.

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Unlocking business potential: Overcoming decision paralysis with technology transformation

With the never-ending changes in the tech world, the latest modern, intelligent technologies continue to grow, further pushing the importance of digital transformation.

According to Klaus Schwab, the “Fourth Industrial Revolution” is said to be upon us. The concept refers to how innovations like Artificial Intelligence (AI) and the internet became increasingly involved in human life, blurring the lines between the two.

The abundance of digital solutions available could be seen to be spoiling decision-makers with choice, but having too many options often causes decision paralysis. How do you know what software or plug-ins suit you and your business?

There are many factors to consider, including likeability, flexibility and the investment required when choosing the right digital solution. In this article, we discuss the concept of decision paralysis and how to overcome it.

What is decision or choice paralysis?

Psychologist and author Barry Schwartz is well-known for his work on the paradox of choice – deducing to having an abundance of alternatives to the point one feels trapped and even more paralysed instead of freer. Having way too many options can cause confusion, anxiety and regret. ‍

All business decisions require effort, but decisions that involve heavier investments or cause grander changes weigh more; hence decision paralysis takes effect. Just the thought of a simple digital transformation can be daunting – especially with more prominent companies that are so accustomed to a particular way of operating that switching to a fully remote or digital workflow may scare off bosses and employees too.

Nevertheless, the digital age is upon us, and many companies will start to lose out if they’re not, at the very least, looking in the direction of a digital revamp.‍

Ways to overcome decision or choice paralysis

Prioritise your decisions

More often than not, managers are faced with multiple important decisions simultaneously, which can magnify the impact of decision paralysis on individuals. Start by listing everything that needs to be decided on, then reorganise the list according to priority.

Also Read: The digital decade in SEA: How the UK plans to embrace it with the local startup ecosystem

While it (usually) may seem necessary, you can’t solve everything at once, and prioritising tasks will make it easier to know where to start. It may also help to input specific criteria with each decision; you’ll see more about what it takes to make that decision. Include a timeline, standards, and other essential factors to consider when making this decision.

Simplify the process

Once you’ve weeded out your top decisions to be made, you can now simplify the process by breaking it down into smaller, more digestible steps. It is easy to procrastinate or get scared when looking at a big chunk of incomplete tasks and breaking the decision-making process into smaller steps.

Almost like a maths equation, start by taking important factors like criteria and timelines, and lay them out in front of you. Slowly work from there by breaking down each step you can take to develop a resolution. For example, if you’re picking between software, list the pros and cons of each and how they can benefit or burden your company.

If you’re deciding on whether something is right for your business, list what your company needs and compare that with a list of what the software provides to determine if it suits your business needs.

Get qualified help and support

Of course, as much decision-making work can be accomplished on our own, sometimes getting help from a third party is helpful. Being involved in a company may make it harder to see the bigger picture, and getting qualified help can provide new and different perspectives on your decision-making process, making the process smoother.

Some of these practitioners are so used to making decisions daily that they can immediately see everything laid out and swiftly point out the best decisions. Suppose you find yourself in a position where you could use a little extra help determining the next steps for your business.

In conclusion

Incorporating digital changes or tech advancements into a business should be at the top of your to-do list, although we understand it’s never easy.

Such tech advancements aid in many areas, such as productivity, organisation, workflow and so on, and overlooking this may bring about more issues in the long run. Every leader should seek to simplify their employees’ tasks and jobs to give them more room to breathe and learn.

Employees should not be treated like cogs in a well-oiled machine, and today’s employees should be given more attention and care. Switching to automated digital platforms can boost workflows tremendously, and there’s no better time to start than now.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

Join our e27 Telegram groupFB community, or like the e27 Facebook page

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‘The SVB collapse almost damaged the trust level in Silicon Valley’

The collapse of Silicon Valley Bank (SVB) — a unique startup-oriented bank — last week caused nervousness globally. There was a panic among startups, VCs and fund managers that have exposure to the SVB.

However, the intervention of the US government and the FDIC (Federal Deposit Insurance Corporation) averted a major crisis. The FDIC announced that all depositors would get all their money back. This was a massive relief for startups. However, this relief may be short-lived, say experts. They warn the startup world to brace for long-term implications.

What are those long-term impacts? Does it add to the woes of startups already undergoing several crises, including the funding winter? How does this affect Southeast Asian startups? What learnings can startups, VCs, and Southeast Asia’s banks make from this episode?

We posed these questions to a few VC investors (former and current). Below are their comments and insights:

Sergei Filippov, Strategic Partner of MGG Solutions Group and former Managing Partner at Morphosis Capital Partners

The SVB shutdown was painful because the bank has a niche, very concentrated customer base among startups, where all clients know each other.

To give you a context, Silicon Valley Bank has about US$157 billion in deposits from 37,000 uninsured accounts (because these deposits are over US$250,000), with an average of US$4 million in each account. It also has over 106,000 customers with deposits of less than US$250,000 (thus fully insured), which accounted for just less than US$5 billion in deposits. This means roughly 97 per cent of the deposits were from 37,000 uninsured accounts, most of which were startup-related.

SVB has branches worldwide (China, Denmark, Germany, India, Israel and Sweden), and its demise could have wiped out startups worldwide because it was a unique startup-oriented bank. But luckily, it didn’t happen. Depositors were saved when on March 12 FDIC announced that all depositors, including those holding over US$250,000 insurance limit, could get all of their money back. So depositors can stop getting the 10th cup of camomile tea daily and get peace of mind. But we can’t say the same about the bank’s shareholders and bondholders (they were not a part of the bailout deal), but that’s another story.

Also Read: ‘The era of easy money is over’: VCs speak of funding winter and exit landscape in Southeast Asia

Southeast Asia doesn’t have SVB-like banks, and their portfolio is much more diversified. So it was a unique story that cannot negatively affect the SEA markets.

On the contrary, it might increase the attractiveness of Singaporean banks.

SVB was an investors’ investor. Its VC and credit investment arm has directly invested in fund managers and portfolio companies (Sequoia Capital, Accel, Greylock, etc.) for over 20 years. At the end of 2022, 56 per cent of loans to VC and PE firms were in the global fund loan banking portfolio. It also provided venture debt.

It was also a networking catalyst because SVB provided a unique ecosystem of events to bring together startups and investors. So if you were a young startup, though not an SVB client, it looked like you almost damaged your trust level in Silicon Valley.

Edward Tay, Associate Professor at UNITAR, Chairman of Infracrowd Capital, and ex-CEO of Sistema Asia Capital

To understand the impact of the SVB collapse, it is essential to know that even though SVB is a conservative bank with a very traditional balance sheet with a loan-to-deposit of about 40 per cent.

To give a perspective and a benchmark, banks such as Citibank and Wells Fargo and many Southeast Asian banks loan out between 50-80 per cent of their customers’ deposits.

A pertinent contributory factor for SVB’s catastrophic failure is depositing most of their customer deposits (US$120 billion) in long-term government bonds; for instance, ten-year Treasury Notes. What is significant is that US Treasury Notes are at yields as low as 0.1 per cent as of March 2020 and have skyrocketed more than 3.75 per cent recently. This results in a massive devaluation in bond prices and affects SVB’s financial stability despite having a conservative balance sheet.

The net result is unrealised losses in SVB’s 2022 annual reports of about US$15 billion, while their capital base is only US$17 billion.

The event has several impacts on startups in SEA. In the short run, listed entities in Nasdaq and NYSE that have origins in Southeast Asia and have a banking relationship with SVB or Signature will suffer in terms of liquidity. They are mostly in biotech and software domains.

SVB has long been considered a significant lifeblood for global tech startups, providing traditional banking services while funding projects and companies deemed too risky for traditional lenders. However, in the medium run, the risk of a contagion of such financial failure spreading to the rest of the financial institutions across the globe is genuine.

Many startups in SEA have limited banking relationships with the region’s financial institutions, such as CIMB, Bank Mandir, Kasikorn Bank, Bank Rakyat Indonesia or DBS, due to their lower corporate credit credibility and risk management measures. Any contagion effects may not affect these tech startups as much as those US-based financial institutions.

Tech startups have already been suffering prolonged inflationary pressures since Q4 last year, and amid a bleak economic outlook, bordering from recessionary to zero growth across SEA, SVB closure significantly impacts their valuation.

This affects their ability to attract promising quality talents who might be able to continue the innovation and sustain the operation through this period of high volatility and market uncertainty.

The true impact on global startups will come via a domino effect via VC firms or sovereign funds, which are highly sought-after clients by US-based and Southeast Asian financial institutions.

Besides valuation down rounds faced by startups, their VC supporters may have banking relationships with these top banking groups. They might suffer immensely if the Lehman contagion in 2007 were to replay again in the SVB and Signature crisis.

I predict the impact of the SVB collapse on global startups will last as long as two years, and a slow recovery will come in Q2 2025.

Also Read: Fund managers have their task cut out right now: Edward Tay

That being said, quality startups with solid revenue and profitability would still be able to attract venture capital and may enjoy a higher valuation at the opportune market sentiments after the initial shockwaves have subsided due to a shortage of such quality startups globally.

Giulianna Crivello, General Partner, Draper Startup House

We’re not fully aware of the effects of the SVB collapse. The fall of the startup and investor ecosystem over a single weekend was damaging, and some of our SEA portfolio companies have exposure. It’s not always entirely material, but we’re already seeing some of our portfolio companies that have paused rounds because the funds they were in due diligence with have been affected, even if they didn’t bank with them directly.

The Fed has initiated the backstop, so there’s at least a sentiment bandaid. Global startups are highly susceptible to macroeconomic conditions, which the SVB shutdown clearly is. Global startups must rapidly act if the situation worsens. History leads us to believe that quantity will contract, but that leaves room for quality.

Global sentiment from the Valley to Singapore has been shaken

It is in these times that fantastic entrepreneurs will prevail. Global sentiment from the Valley to Singapore has been shaken. We are an international fund, and every founder and investor I’ve spoken to is in full reassessment mode. This is the tip of the iceberg.

Vinnie Lauria, Founding Partner of Golden Gate Ventures

In Southeast Asia, investors are closely watching the tech startup scene in crucial markets like Vietnam and Indonesia, part of Southeast Asia’s ‘startup golden triangle’. This is another driver for expatriate Vietnamese to return to the country by founders who benefit from overseas tech experience.

They will move past the SVB issue quite swiftly and focus on opportunities.

At the end of the day, it’s all about looking for the next big opportunity.

Elvin Zhang, Executive Director, Startech Global Investments (Part of Sinarmas Group)

I don’t think enough attention has been paid to the crazy startup multiple, especially in Indonesia. So this collapse puts the startup ecosystem more under the crosshairs of these kinds of events. People will naturally realise that there is quite a bit of a valuation mismatch.

Also Read: Can Chinese VCs be a potential wild card for SEA during funding winter?

The SVB collapse means the startup valuations will get affected.

We tell our portfolio companies, the direct ones and even my personal angel investment portfolio, that you will close whatever fund we can, stop trying to negotiate valuations, and take whatever follow-up funding because it will still go down further.

Justin Lim, Investment Principal at NEXEA (Malaysia)

It will likely affect late-stage rounds as this is the US VCs’ domain. However, where the early stage is concerned, we don’t expect any slowdown, as capital tends to come from onshore investors.

Having said that, raising large late-stage rounds will get more challenging when US VCs and LPs pull back commitments after this rout.

There will be increased regulations for mid-sized regional US banks, likely reducing the threshold where banks are considered systemically important, which undergo stress testing and enhanced reporting with the Federal Reserve. The cap was increased from US$50 billion in assets to US$250 billion in 2018, ironically lobbied by SVB.

In Southeast Asia, there will be limited long-term implications; the region remains investable as always.

Herston Elton Powers, Managing Partner, 1982 Ventures

The fall of SVB has had a minimal direct impact on most Southeast Asian startups. The potential contagion and increased uncertainty will affect investor sentiment and the already challenging fund-raising environment.

The US market is going through a rough patch. This should highlight how attractive Southeast Asia is for investors seeking growth opportunities. Allocators have been on auto-pilot by concentrating their investments in the US and China and missing out on the Southeast Asia growth story.

Investors and startups should take this event as an essential lesson on concentration risk and the need for diversification.

Rajive Keshup, Partner at Cathay Innovation

I don’t see a significant effect. You have two types of companies built in Southeast Asia: regional and global. If you’re building a global one, and the US is part of your go-to-market strategy, then you will likely have had some exposure to SVB in your path. And so, as a result, having some of your deposits, or some of the money you raised, put at risk is concerning.

It’s a moment when we have to rethink our governance around banking: where we open banks and where the sources of uses of cash flow are from.

Southeast Asian and Indian companies are lucky because they have very sound banking in their backdoor, be it with the Singaporean banking system. And so being able to use that, as opposed to potentially other banks in the West, could be an intermediary step that most boards require and take going forward.

The SVB collapse is a warning sign that the banking system is much more fragile than we think. And that bank runs are a legitimate risk and something we should take seriously and consider when building our risk frameworks.

Echelon Asia Summit 2023 brings together APAC’s leading startups, corporates, policymakers, industry leaders, and investors to Singapore this June 14-15. Learn more and get tickets here. Echelon also features the TOP100 stage, where startups can pitch to 5000+ delegates, among other benefits like connecting with investors, visibility through the e27 platform, and other prizes. Join TOP100 here.

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Ecosystem Roundup: VCs warn the SVB fall will make global recovery even slower

‘The SVB shutdown almost damaged the trust level in Silicon Valley’
The collapse of Silicon Valley Bank will affect startup valuations and make raising large late-stage rounds more challenging, say VCs; On the contrary, it might increase the attractiveness of Singaporean banks.

DBS, Heritas Capital hit US$20M first close of Asia Impact First Fund
The fund has a target size of US$50M and expects to provide growth capital to 10-15 social enterprises in Asia; The fund is managed by impact investment platform Heritas Capital.

Sea Group launches new digibank in SG on invite-only basis
According to the company’s website, users receiving invitations can deposit and earn 2.5% interest per annum; There’s no minimum deposit amount, salary crediting, and minimum spending for account holders.

Meta to slash another 10,000 jobs in latest round
In February, Meta reported a milestone of 2B users for Facebook, but its revenue continued declining; Its metaverse bet cost the company about US$13.7B in 2022.

99 Group grabs US$11M in Series C extension
The investors include OCBC NISP Ventura and Gaw Capital Partners; This investment will support 99 Group to continue its growth and expansion through strategic partnerships and acquisitions.

Auto dealer financing startup Broom bags US$10M to diversify product offerings
The investors include Openspace Ventures, MUFG Innovation Partners, and BRI Ventures; Over the past year, Broom claims to have transacted US$300M+ in inventory through its Buyback scheme.

Intellect seals strategic investment with IHH Healthcare
As a B2B2C mental health company, Intellect focuses primarily on working with employers and industry partners though it still has a ‘sizable consumer-facing app’.

Digital ads firm FunP Innovation Group raises US$3.1M from Foxconn unit
The funds will be used to develop smart retail and cloud services solutions for Indonesia and other APAC countries through FunP’s business unit CacaFly.

Schneider Electric unit joins US$2.7M round of SG agritech startup Agros
The other backers are Gaia Impact Fund, Wavemaker Impact, and Silverstrand Capital; Agros will use the funds to scale in its existing markets, strengthen its leadership team and develop an app streamlining the value chain.

Antler to invest in 30 Indonesian companies in 2023
Since expanding to Indonesia in 2022, Antler has financed 25 startups; Its local portfolio spans 16 sectors, including fintech with Brick, healthtech with CareNow and Healthpro, and edtech with Academix and Eduku.

1337 Ventures names 11 finalists for accelerator with RHB Banking
The RHB Xcelerator aims to link the bank with the region’s tech and startup ecosystem; Nine companies are based in Malaysia, with the remaining two coming from Singapore.

Animoca leads seed round of Saudi NFT marketplace Nuqtah
Nuqtah will use the new funding to expand its business over the next 12 months, focusing on product development, marketing, and talent acquisition.

Dana, Ant Group launch entrepreneurship programme for women
SisBerdaya aims to help female entrepreneurs from Indonesia develop business management and digital skills; The course will consist of a three-month mentorship and competition; The applicants will also receive a token cash prize.

Beyond SG and ID, SEA startups are working their way out of global crises
Despite the slowdown, Singapore and Indonesia continue to top the startup funding list. What does this mean for the rest?

GoWabi aims to be the go-to platform for all health & wellness services in SEA
The PTT OR-backed GoWabi is a SaaS platform and a marketplace that connects beauty, health, and wellness providers with potential customers in Thailand.

How Gevme aims to help event organisers reduce their carbon footprint
It provides tools such as a digital event help centre, digital forms and survey submissions, gamification, and a virtual venue for attendees to engage with.

The most important person I need to sell to is myself: Jeffrey Liu of Jenfi
The Co-Founder at Jenfi discusses finding a healthy balance that allows you to pursue your goals while still enjoying life outside of work.

How GHARAGE leverages resources of its German parent to help Asian startups expand into Europe
GHARAGE, which works in foresight and intelligence, venture building and investing, is backed by global travel retailer and wholesaler Gebr. Heinemann.

Industry giants helping make Echelon Asia Summit 2023 possible
Introducing some of Echelon 2023’s sponsors! Plus, a quick look at some of our speakers and panellists and an update on TOP100.

Thriving Southeast Asia: The unstoppable rise of growth and prosperity
Southeast Asia’s consistent growth, access to capital, and large market size make it an attractive destination for startups.

Why I (still) micromanage
Selective micromanaging is serious stuff, it helps us to give greater value to our clients and stakeholders.

Echelon Asia Summit 2023 brings together APAC’s leading startups, corporates, policymakers, industry leaders, and investors to Singapore this June 14-15. Learn more and get tickets here. Echelon also features the TOP100 stage, where startups can pitch to 5000+ delegates, among other benefits like connecting with investors, visibility through the e27platform, and other prizes. Join TOP100 here.

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Gaspack raises pre-seed funding to launch Web3 comic store Kometh

Gaspack, a Web3 technology startup in Southeast Asia, has raised an undisclosed amount in a pre-seed funding round led by eMerge (the angel investor network of MDI Ventures) and Arise.

500 Global and Tokoin also participated.

The startup will use the money to strengthen its capabilities to empower creators and brands in the Web3 economy through Kometh, a Web3 digital comic publishing platform. It will also look to acquire world-class creators to democratise decentralised intellectual property (IP) development.

Also Read: ‘The SVB collapse almost damaged the trust level in Silicon Valley’

Gaspack’s Web3 comic store Kometh is built on blockchain and allows users to purchase the rights to read the comic and own, collect, trade, sell, and gift comics. Users who wish to purchase comics on Kometh can use their non-custodial wallet to buy True Digital Comics (TDC) on the platform with ETH.

Kometh allows NFT holders to access comics from NFT projects they support to gain benefits and discounts for future comic releases. Users can also subscribe to their favourite comics and receive new content updates directly from the creator.

Kometh leverages Web3 technologies, particularly NFTs, to protect intellectual property, establish ownership over work, and build a loyal community of fans.

Gaspack supports eight creators in launching NFT projects, generating a total Gross Transaction Volume (GTV) of US$12 million in just a year. The startup has also launched its first comic titled “Garden Point” on Kometh, with nearly 17,000 digital copies sold within 1.5 hours.

Also Read: Wonderful world of Web3: What is next for this groundbreaking industry?

“Garden Point” features characters from the blue-chip NFT project Azuki, harnessing the potential of decentralised IP development. Written by Eisner Awards winner Paul Jenkins, this original comic captivates readers with its thrilling storyline and vibrant artwork.

Echelon Asia Summit 2023 brings together APAC’s leading startups, corporates, policymakers, industry leaders, and investors to Singapore this June 14-15. Learn more and get tickets here. Echelon also features the TOP100 stage, where startups can pitch to 5000+ delegates, among other benefits like connecting with investors, visibility through the e27platform, and other prizes. Join TOP100 here.

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These 6 startups are among this year’s frontrunners for TOP100

TOP100

Registration for TOP100 is now open and we are looking forward to seeing your startup on the list!

TOP100 Program gives you the one golden chance to connect with hundreds of investors, showcase your startup at Echelon, pitch on the TOP100 stage, and access special programs. Find out what’s new in TOP100 and join here: https://bit.ly/TOP100_2023

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Now that Echelon Asia Summit is coming back in full swing, e27 is determined to make one of its key features, the TOP100, one of the best yet!

The TOP100 program is an annual initiative organised by e27 to showcase and recognise the most promising startups in the Asia-Pacific region.

The program is open to exciting new startups from the Asia-Pacific region with innovative ideas that break barriers across different industries. The selection of the TOP100 involves a rigorous screening process, including an evaluation of the startup’s product or service, team, market potential, and traction.

Also read: These 15 startups might just be part of this year’s TOP100

The selected startups are given the opportunity to pitch their business ideas at the Echelon Asia Summit this June 14-15, 2023, at the Singapore Expo. The program also provides exposure to investors, mentors, and potential partners, enabling growth among participating startups and helping them expand their networks across the larger global tech ecosystem.

The TOP100 program has become one of the most prestigious startup competitions in the region, attracting thousands of applicants each year and providing valuable visibility and support to the most promising startups in the region.

6 startups closer to competing at this year’s TOP100

Being a frontrunner refers to startups close to making it to this year’s TOP100 program.

With all the amazing startups sprouting across the Asia-Pacific region’s vibrant tech startup ecosystem, we now present you with 15 frontrunners closer to competing at this year’s TOP100. Get to know them here!

Tictag.io

TOP100Tictag provides high-quality datasets at scale for companies that require it for data or artificial intelligence models. Tictag is a startup born in Singapore focusing on crowdsourcing data annotation. By simplifying data annotation tasks and putting them on a groundbreaking, gamified mobile application, Tictag aims to become the best way for people and companies to work with data.

Whether it’s for powering computer vision AI models or enhancing data analytics systems, Tictag offers high-quality, labelled datasets regardless of industry.

Ailytics

Ailytics enables the construction industry to enhance safety and maximise productivity by leveraging video analytics to provide actionable insights.

Ailyssa is their flagship product, a video analytics solution that can connect to any current CCTV infrastructure to offer real-time warnings, trends, and reports. Ailyssa is used by site staff and managers to evaluate subcontractor performance, track construction progress, educate workers on risky practices, and reinforce company safety standards. End-users such as project managers and safety officers can leverage Ailyssa to have better visibility of their site’s overall safety and progress to make better-informed decisions for their operations.

Healthpro.id

Healthpro is an online platform for hiring top-quality on-demand home healthcare workers effortlessly. Healthpro gathers high-quality healthcare workers through simple processes. Healthpro helps healthcare facilities including hospitals, clinics, lab companies, and home healthcare companies to get healthcare workers like doctors, nurses, midwives, caregivers, and other healthcare professionals. Healthpro is all about empowering healthcare workers through its mission.

Healthpro believes that everyone is capable of great things and the company wants to give everyone the chance to prove it.

Parlon

Parlon is a beauty technology platform where you can discover, book, and buy best-in-price beauty and wellness deals in the Philippines. Parlon has partnered with over 350 salon and wellness brands and 1,500 branches in more than 60 cities and provinces in the Philippines. The company provides its merchant partners with a world-class multi-channel ecosystem, enabling them to accept bookings and payments, not just in the Parlon app and website, but also via the biggest platforms like Grab, Google, and GCash. With their proprietary technology, they have helped their merchant partners go digital by enabling them to sell their deals online and manage their daily operations.

With the widest salon network in the Philippines and expanding soon in Singapore, Parlon is on the road to becoming Southeast Asia’s largest beauty services discovery and fintech platform.

Prefer

Prefer is on a mission to ensure that coffee remains affordable and becomes sustainable. Prefer achieves this by making bean-free coffee. Why? Land suitable for coffee bean growth is expected to halve by 2050. Demand for coffee is expected to increase by 300% in the same time period. It takes 15kg of CO2 to produce 1kg of coffee beans. That is three times more CO2 than an equivalent amount of chicken or pork. Their coffee is more affordable and environmentally sustainable. At Prefer, they create coffee flavours by fermenting surplus food waste. The result looks, tastes, and brews just like ground coffee. Their novel process allows them to make a consistent supply in many flavours, all in a sustainable fashion.

EcoWorth Tech Pte. Ltd.

EcoWorth Tech is an award-winning CleanTech startup in the water remediation and waste management space with the goal of unlocking the potential of waste(water) into worth. The company focuses on turning cellulosic waste biomass into Carbon Fibre Aerogel (CFA), a patented advanced material mainly used in transforming wastewater streams into Waste-to-Worth opportunities. Made from natural and sustainable material, CFA has competitive advantages in being low-cost and non-toxic, with extremely high absorbency and affinity for liquid organics, and actively repels water. EcoWorth Tech addresses the global issue of poor waste recycling, carbon emissions, as well as inefficient treatment of oily/contaminated wastewater. EcoWorth Tech produces Carbon Fiber Aerogel (CFA).

A step closer to the 2023 TOP100

After a rigorous screening process, these startups are a step closer to qualifying for this year’s TOP100.

If you are one of the founders of the startups above, a representative from e27 will be reaching out to you soon to discuss with you the next step in your application process. Feel free to get in touch with us for any inquiries.

Also read: Why your startup deserves to take part in the 2023 TOP100

If you have an exciting startup with innovative ideas that can eclipse the best and the brightest in the region, join the 2023 TOP100 and stand a chance to pitch your ideas to some of the top investors in the Asia-Pacific at this year’s Echelon Asia Summit. Register for TOP100 here.

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Antler to invest in 30+ companies, launch founder residency programme in Indonesia

Singapore-headquartered global early-stage VC firm Antler has committed to invest in more than 30 startups in Indonesia in 2023.

Since the firm’s expansion into Indonesia in 2022, Antler has financed 25 startups. Its portfolio consists of companies from 16 different industries, including healthtech (CareNow and Healthpro), edutech (Academix and Eduku), and fintech (Brick).

Antler is also launching a founder residency programme for Indonesian startups in Jakarta, beginning in June 2023.

The VC firm invites applications from aspiring founders in the pre-idea and pre-seed stages. During the 10-week programme, founders will have access to a vibrant community of business leaders, experienced operators and tech builders, allowing them to connect with potential co-founders.

Antler has received more than 4,000 applicants for its inaugural Indonesian programme, showing a high interest in growth from local founders.

Blue Bird Indonesia CEO Noni Purnomo, Sociolla co-founder Christopher Madiam, and Good Doctor Indonesia CEO Danu Wicaksana are among the mentors who share their expertise and industry best practices at Antler.

“Our companies scale faster thanks to our mentoring, truly global community of founders, advisors and investors, as well as our local presence in 25+ markets we operate in,” said Markus Bruderer, Partner at Antler Indonesia.

BASE, a direct-to-consumer beauty and wellness startup that originated from the Antler programme, recently raised US$6 million in a Series A funding round.

According to Startup Ranking, Indonesia has the highest number of startups in Southeast Asia and sixth globally at 2,500 companies in February 2023.

Echelon Asia Summit 2023 brings together APAC’s leading startups, corporates, policymakers, industry leaders, and investors to Singapore this June 14-15. Learn more and get tickets here. Echelon also features the TOP100 stage, where startups can pitch to 5000+ delegates, among other benefits like a chance to connect with investors, visibility through e27 platform, and other prizes. Join TOP100 here.

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Why I (still) micromanage

They say good bosses don’t micromanage. I can’t wholeheartedly agree.

Micromanagement is a taboo word that gets managers torn between these two extremes. Be too “hands-on”, it stifles the work and creativity of the team. Be too “hands-off”, the company suffers.

We definitely don’t want managers who refuse to delegate and empower, monitor unimportant details excessively, and constantly criticise their subordinates’ work. You can find out how to identify a micromanager here.

Although I don’t check on what time my team clocks in or out or text after work hours on their personal devices, I tell new joiners upfront: “I will micromanage.” *Cue scary music!*

Trust based performance

I’m a firm believer in empowering the team with trust and freedom to develop the road maps towards agreed outcomes.

Researchers found that when managers step into a challenging situation and offer assistance when needed, not to take over or judge anyone, employees find constructive intervention to be valuable. The question then is not of why but how and when.

Also Read: Insights from a Singaporean founder’s journey to Silicon Valley

My role is not to get them to do things the way I want, or worse, take over when we hit roadblocks (the real micromanaging). But to identify gaps and recalibrate regularly towards our goals (my kinda micromanaging).

The O in OKR

It is easy to fall into the busyness trap. Here’s where the Objectives and Key Results or OKRs guide us. Are we doing the right things (effective) and doing things right (efficient)?

If it’s not in the company’s OKRs, we shouldn’t be spending time doing it. We don’t want to be running on treadmills.

Let me share two case studies:

Case study one

We wanted to save cost by reducing wastage in our floral cuttings —  that’s the Objective. So we started several interesting initiatives to relocate waste bins, segregate and store waste, and move racks and palettes. There were a lot of exciting movements!

But no results.

Turns out, we did not have a discipline of tracking and measuring the actual waste and its sources.

Where are the numbers? Why are we busy? And is our busyness contributing towards the Objective?

Case study two

Delivery partners bring our freshest blooms to recipients daily. At one point, a delivery rider had to wait 12 minutes on average to pick up the bouquets at our office.

I wanted to reduce it to one minute or less. This round, we kept a close record of the waiting time by recording it in our dashboard on a daily basis to observe the pattern. We’ve noticed that the waiting time is generally longer during lunch hour when everyone in the team goes out for lunch at the same time. We then tweak our rest hour schedule to a rotation mode so that there will always be someone at the station to attend to the delivery partners. With constant communication and reiterating our process, the waiting time was reduced to less than two minutes.

Through this micromanaging, we were able to add value not only to our clients, but our partners and team benefitted too.

Setting goal posts

Selectively, I hold my team accountable in three main areas:

Progress updates on our dashboard

My team knows I’m very particular about daily and weekly progress reports. Just numbers. No slides and no email reports are needed.

As we work as a fast-paced e-commerce florist, being data-driven is imperative. We run five-ten minutes Scrum meetings to align objectives daily and a weekly meeting under 60 minutes. If the goals are not met, then we zoom into the micro view.

Also Read: Leveraging OKRs in the face of Malaysia’s ‘Great Resignation’

Without tracking the data and milestones, we don’t even know why we succeeded or failed.

Communication on deadlines

I love using trackers. Status updates line up on our Kanban board: to do, pending, in review, completed. I use task management tools like ClickUp and Notion.

I use ClickUp to assign tasks, track progress and collaborate with my team. I’m using the time tracking feature to monitor how much time is being spent on each task and project, which helps me identify the areas for improvement and increase productivity.

On the other hand, I use Notion for note-taking and knowledge management. Notion is my go-to software because it helps me to keep abreast of the team’s information and project goals.

Simply because one outcome delayed snowballs and affects the next team. When we communicate deadline hiccups, we help each other plan ahead and accomplish the goals smoothly.

Exceptional public-facing image

Be it a social media article or a team member representing the company for a meeting, I hold high standards for everything client-facing.

I enjoy complimenting my team when they dress well. When you dress for success, you feel confident, and it shines through. Never underestimate the power of dressing well in business. (Plus, it’s fun!)

Selective micromanaging is serious stuff. It helps us to give greater value to our clients and stakeholders. Besides, it makes work easier for the team by knowing what really matters and is worth paying attention to.

So nope, I don’t want to know how long they went for lunch or to be CC-ed in every email. We’re good.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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