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Proglix secures US$1.35M to make raw material procurement easy for Indonesian SMEs

Proglix, a B2B e-commerce platform for raw materials procurement and credit financing for Indonesian small and medium enterprises (SMEs), has raised US$1.35 million in seed funding.

The investors participating in the round are 500 Global, Number Capital, Magic Fund, Arkana Ventures, and MDI Arise.

Prominent angel investors, including the founder of Fazz, Evermos, Kenangan, and JIWA, also joined.

The startup  will use the funds to expand its product offerings, increase customer outreach, and grow the team.

Founded in 2022 by Wynn Nathaniel (CEO), Wendy Wijaya (COO), and Prawira Indra (CTO), Proglix aims to be a one-stop shop for high-quality raw materials across multiple industries, including industrial, electrical, construction, and photovoltaic systems.

Also Read: Indonesia is recession-resilient due to its demographic bonus, rich natural resources: MUFG

It connects SMEs with raw materials at competitive prices and delivers them with shorter lead times. According to the firm, this allows SMEs to overcome the challenges of unreliable stock availability, delivery delays, and price fluctuations — the issues B2B businesses face when procuring raw materials through traditional suppliers like traders or wholesalers.

From integrating inventory updates and prices from multiple manufacturers to taking customer orders, tracking deliveries, and facilitating payments, Proglix claims it simplifies the procurement process for SMEs.

Customers can conveniently browse the online product catalogue, place their order with one click, and have it delivered by Proglix to their business address.

Proglix currently focuses on metals, steel, polymers, and electrical supplies.

Within the first year of operation, Proglix claims to have recorded a 66x revenue growth. It has also been accepted into Y Combinator’s winter batch programme from January to March 2023.

Echelon Asia Summit 2023 brings together APAC’s leading startups, corporates, policymakers, industry leaders, and investors to Singapore this June 14-15. Learn more and get tickets here. Echelon also features the TOP100 stage, where startups can pitch to 5000+ delegates, among other benefits like a chance to connect with investors, visibility through e27 platform, and other prizes. Join TOP100 here.

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The future of Web3 communities: What’s next after the NFT community craze?

NFT communities are dying. But they paved the way for Web3 communities to hypergrow for the past two years, and Web3 marketing and community building tactics are heavily influenced by the marketing META that NFT communities introduced in the space.

But NFT communities aren’t exactly dying. They’re hibernating, and they’re hibernating because the growth of NFT communities are a function of the state of the market. In the long awaited 2021 bull run, NFT sales climbed to an all time high of US$11.6 billion in Q4.

By the end of the year NFT sales had already exceeded US$17 billion, which was 21354.5 per cent more than 2020’s figure of US$82.5 million, a whopping 200x industry explosion.

In bull runs, NFT communities explode. In bear runs, NFT communities wither. That’s just the way it is because the value of NFTs are inherently driven by crypto.

NFT communities paved the way to accelerate Web3 adoption. But NFTs did more than just that; NFTs laid the foundation of Web3 marketing and community building as the forefront of Web3 culture, storytelling, and community building. NFTs basically standardised the way Web3 projects, companies, communities, and builders marketed and grew communities in Web3, it was all about hype, culture, momentum, and exchange of value.

NFT and Web3 marketing in a nutshell

Web3 marketing is different. Marketing in Web2 is defined as the “action or business of promoting and selling products or services, including market research and advertising.”

But in Web3, marketing isn’t meant to promote a product or a service. It’s meant to promote a community (i.e., projects first have to be community backed, creator backed, and investor backed, before people can legitimately trust their product).

NFT marketing is a subset of Web3 marketing, and NFT marketing takes “community promotion” to a whole new level through events, activities, and giveaways.

Also Read: 6 NFT mistakes to avoid for newbies

As a community builder, its also important to note that events, activities, and giveaways aren’t authentic “community building” tactics because they don’t provide inherent value, more than just the hype and momentum.

Contrary to popular belief, a discord server or a Facebook group doesn’t make a community. Just because you have a group of people in a platform doesn’t mean you have a community.

A group of people in a platform only evolves to a community when exchange of value happens on all levels of the organisation, from new comers to the OG’s. In other words, a server or a group is only a community when the members of the platform are contributing or helping each other.

Which is why NFT and Web3 marketing is divided into two approaches: short term and long term marketing.

Short term marketing strategies and campaigns revolve around events, launches, and giveaways that “blow up” the community metrics. These campaigns are meant to give the project a burst or increase in community members and let people in the space know that the project exists. For Web2 marketers and advertisers, think of these as “brand awareness” campaigns.

Long term marketing strategies and campaigns on the other hand, involve weekly development updates, content marketing, and genuine community building events and activities from forums, AMA’s, and conferences that facilitate exchange of value to community members, more than just giveaways.

To simplify, short-term campaigns are the reason why people ape in the project’s ecosystem, while long-term campaigns are the reason why people actually stay, contribute and not just lurk.

How NFT communities play out in Web3 projects

Web3 projects from de-fi, layer 0 platforms, and other projects in the Web3 ecosystem that aren’t part of the NFT craze also adhere to the short term and long term formula which were laid by NFT marketing.

However, these Web3 communities have to focus on the long term approach more than the short term approach, as they have to facilitate real value upfront.

However, NFT communities will play a vital role in the growth of upcoming Web3 projects through collaborations. As such, Web3 founders should actively look for already established NFT communities that fit the vision that they’re building for a long-term collaboration that will grow both communities.

Also Read: Busan Blockchain Week 2022: Trends shaping the future of NFT

Web3 communities will change in the following years as the space will realise that NFT communities aren’t what defines the Web3 space. Though NFT projects will always play a massive role in Web3, in the next three to five years, NFT projects will not anymore be the defining factor of Web3, especially with more Web3 technologies, such as layer 0 projects joining the ecosystem.

The future of Web3 Communities

The future of Web3 communities will revert back to where the space was circa 2018, projects focused on building the grassroots with real communities and builders who are in the space more than just the exclusivity and the flip.

As such, the momentum will swing back from NFT communities to communities of Web3 tech, education, and projects that have real use cases and utilities other than just culture, community, and art.

However, these Web3 communities will be partnering and collaborating with already established NFT communities to reshape the space back to a long term mindset. Which begs the question: Will NFT’s come back again soon?

According to Jiro Reyes, the CEO of Web3 edutech startup Bitskwela, NFT communities are hybernating now, but we’re expecting to see the rise of the billion dollar industry again in the next bull run.

As for when the next bull run will happen again? I’d leave the TA to the technical people in the community. But the good news is, real exchange of value is coming to the space again soon, value that’s above hype, culture, and momentum.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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Ecosystem Roundup: Vietnam-Oman JV to invest in F88; GetGo scores US$15M; 500 SEA gets 3 new Partners

Dear Pro member,

Last week, I had a casual chat with a startup founder in Myanmar, whose startup ecosystem is in dire straits. The COVID-19 breakout, Feb 2021 coup, and the economic downturn hit startups the hardest. Over 70-80 tech companies have shut down, and the junta is least bothered about startups.

Feeling neglected and with no way out, local startups and even big IT companies moved to neighbouring countries, such as Thailand and Vietnam.

I am gathering more details to write a piece about Myanmar’s many problems. If you know someone who can share some details about the issues faced by the country’s startup industry, please let us know.

Separately, we are working on a new feature series for founders to speak about their failures/failed startups. Some big “fishes” in the region have agreed to talk to us about this. Wanna be part of this series?

In today’s ER edition, we have many funding stories, Echelon 2023-related articles, features, and interviews.

—–

Vietnam Oman Investment (VOI) to fund financial services firm F88
According to sources, the new investment could be at least US$30M; VOI is a JV between the two governments focussed on sectors such as healthcare, education, agri, renewable energy, infra, highways, and clean water plants.

Ex-Ninja Van PH country head Martin Cu joins 500 Global as partner for SEA
It has also boarded Saemin Ahn (Founding Managing Partner at Rakuten Ventures), Shahril Ibrahim (ex-Director of Investments and Head of Khazanah Americas) as partners; Over the past decade, 500 has invested in 340+ firms in SEA.

Carsharing startup GetGo bags US$15M to bring 10K greener vehicles into SG by 2030
The investor is family-backed investment group Treïs; GetGo operates over 2,100 vehicles across 1,400 locations, serving over 50,000 users and making over 150,000 bookings monthly.

Grab aims to hit adjusted EBITDA breakeven sooner than expected
Grab logged a revenue of US$502M in Q4 2022 – a 310% jump from the same period a year ago; The growth comes on the heels of a comeback in mobility, a reduction in total costs, and the launch of new products.

Alibaba’s net income returns to positive in latest quarterly results
The Chinese e-commerce giant reported a net income of US$6.6B for the quarter ended on December 31, 2022; This represents an increase of 138% from the same quarter in 2022.

Hong Kong earmarks US$6.4M for Web3 expansion
The city-state aims to enable industry players and enterprises to better grasp the frontier development of the Web3 ecosystem and to promote business cooperation across sectors.

Vietnam’s FPT Software acquires US firm Intertec’s IT services unit
The deal’s size was not disclosed; FPT Software will build on Intertec’s delivery centers and operational experience in Costa Rica, Colombia, and Mexico.

FTX Japan to allow withdrawals via local exchange
Account holders of FTX Japan who already have access to Liquid Japan can link their accounts to transfer assets from the former to the latter; Crypto and fiat assets can then be withdrawn from Liquid Japan.

Malaysian SPAC AEI CapForce II files to raise US$100M in US IPO
It intends to focus its search on target business in Asia and SEA, particularly in the ‘new economy’ sectors, including globalisation, IT, and communication revolution.

HK may allow trading of digital tokens on licensed exchanges
Under the new proposal, all centralised virtual asset trading platforms in Hong Kong – or those active in the market – will need to acquire licenses and be regulated by SFC.

Bintang Capital invests in Involve Asia
The investment will support Involve Asia’s expansion across SEA and Australasia; The Malaysian firm provides a platform to help brands market digitally through ads attribution, partner workflow management, and creative distribution.

Proglix secures US$1.35M to make raw material procurement easy for Indonesian SMEs
The investors include 500 Global, Number Capital, Magic Fund, Arkana Ventures, and MDI Arise; The B2B e-commerce startup connects SMEs with raw materials at competitive prices and delivers them with shorter lead times.

Strive raises US$1.3M to transform the way kids learn to code
The investors include Goodwater Capital, President of MasterCard Asia, and the founder of Sequoia India; The edutech startup aims to ignite kids’ passion for coding and pave the way for a career in technology.

Ledgerowl raises pre-seed funding round from Init6, Investible
Ledgerowl’s AI-powered platform leverages machine learning to automate many of the tasks involved in bookkeeping, such as data collection, data entry, reconciliation, and classification of transactions.

We’ll start to see more solo-GP VCs emerge in SEA: Wing Vasiksiri of WV Fund II
The solo-GP VC model has certain advantages, including empathy for founders, speed and transparency, and elimination of the principal agent problem.

Singaporean startup PixCap wants to be the Canva of 3D designs
PixCap lets users tap on 3D assets and templates, from simple to professional, and access everything through a browser-based interface; It recently raised US$2.8M, led by Sequoia and Surge.

‘Venture investing isn’t simply injecting money into a firm hoping to multiply it’
Benedict Tan, an Associate at Vertex Ventures, talks of having a voracious appetite for learning about entrepreneurship and new business models.

Wanted: SEA soonicorns, future change-makers to share their stories at Echelon 2023
For soonicorns, as they are closing in to the much-coveted unicorn status, there might be more that is at stake; The summit will happen from June 14-15 at Singapore EXPO.

6 different ways to explore growth at Echelon Asia Summit 2023
Check out the exciting features we have in store for Echelon Asia Summit 2023 that can help you achieve your business goals.

H3 Dynamics decarbonises global aviation industry with multiple aerial mobility products
The startup has 4 business units in real estate maintenance management, robotics, hydrogen refuelling, and hydrogen propulsion; H3 was the winner of Echelon 2019.

How to navigate layoffs and come out stronger
Surviving a recession and layoffs requires a combination of financial preparedness, adaptability, and a positive mindset, says Vaibhav Aggarwal of Coinbase.

Everything you should know about the future of futuristic food tech
In the future, predictive analytics will emerge stronger, given its possible widespread impact, from predicting market disruptions and managing surplus inventories to facilitating faster food deliveries.

Echelon Asia Summit 2023 brings together APAC’s leading startups, corporates, policymakers, industry leaders, and investors to Singapore this June 14-15. Learn more and get tickets here. Echelon also features the TOP100 stage, where startups can pitch to 5000+ delegates, among other benefits like a chance to connect with investors, visibility through e27 platform, and other prizes. Join TOP100 here.

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Keep learning and building relationships during funding winter: Richard Yan of Airwallex

As the dreary funding winter continues to soar, at e27, we are kickstarting a new article series called: Line of Hire to understand an organisation’s culture and hiring philosophies to empower tech workers with the right growth tools and enable business owners to attract talent.

Richard Yan is the Vice President, Global Head of Talent and Organisational Development at Airwallex. In this role, he is responsible for building a global talent management ecosystem that includes attracting top talent, fostering professional development, and developing teams.

Yan joined Airwallex from Agoda, where he led several People and Talent teams and drove the company’s global growth 4x to more than 6,000 globally. He has had the opportunity to wear multiple career hats, from working in M&A and as an investor to launching products for companies with successful exits and now as a talent/HR leader.

He has experience working across Singapore, Bangkok, San Francisco, and New York.

Yan discusses his company’s culture and hiring philosophies in this candid interview.

What personality traits/qualities do you look for in potential employees?

One of the key reasons I joined Airwallex in late 2022 was the people I met throughout my interview process, and I’m glad it holds true, as I’ve met many others since I started. We have individuals from so many backgrounds, cultures, and identities across our 10+ global hubs; with that, one of the most consistent parts I’ve found is the people.

One of the key reasons why I joined Airwallex is the people. They care deeply about what they do and take pride in their work. Two of the company’s values are “Craftsmanship” and “Make Impact”.

Since joining, I have seen the people at Airwallex live by those values every day worldwide. The great thing is that on top of the drive each person has, there is a genuine sense that we are having fun and are in it together.

Another thing is that we could succeed as a global business because of the different views, perspectives and ideas that people bring. And this is because the team Airwallex has built combines individuals from different backgrounds, cultures, and identities. 

If you are open to a fun and challenging environment and want to be part of the Airwallex journey, we are always open for a chat!

How do they fit into your company culture? Tell us a little more about your company culture at Airwallex.

Our culture is embodied by six core values that shape the way we work:

  • Customers First
  • Intellectual Honesty
  • Obsessive Curiosity
  • Craftsmanship
  • Inspire and Be Inspired
  • Make Impact.

However, what is different about our culture is how we encourage our teams to apply it and implement those values daily. This is what we call our winning mindset and differentiates ourselves as a company as we continue to grow and be competent in the market.

How do you foster transparency and encourage achievement at Airwallex?

Transparency is a two-way engagement. There needs to be a constant flow of conversations about where we are, where we’re going, and how we will get there. This two-way engagement is even more heightened and necessary in a global business like Airwallex.

Also Read: A tech worker should be all about improving customer experience: Kim Nguyen of Recruitery

At Airwallex, we are a globally distributed team but quite connected. Working across borders is part of the company’s DNA. Our customer value proposition is built on our ability to support businesses anytime and anywhere worldwide.

I also see how seamlessly our teams work and exchange ideas with colleagues from different offices. From regular, global all-hands meeting with management and fireside chats featuring various leaders to team meetings and 1:1s, whether virtual or in-person, there’s a huge appetite and eagerness to learn from other colleagues, connect, and connect and be a part of an international team.

In Singapore, we host our monthly town halls (called Singapore Symposium). I love hearing about our wins and new member intros (often happening as we continue to grow!). I recently learned we have a serious crossword (Sunday NY Times difficulty) player in our Singapore team and some triathletes in training!

Do you have a mental health policy? What does that look like?

As we grow, we are finding ways to support employees the best we can. That includes empowering our managers, people partners, and health and wellness service partners to support their teams.

WFH or WFO, or hybrid?

We are a rapidly growing company in a very dynamic business, so as we resume normal with various aspects of our lives, we’re predominantly in a work-from-office arrangement.

We just moved into a new office space in the heart of Tanjong Pagar with plenty of meeting rooms and many activities planned to bring people together to nurture our “Singapore team” culture. That’s how I discovered we have a world-class ping-pong player in our ranks. I wouldn’t have known if we didn’t have our office ping pong tournament!

After years of COVID-19 and WFH, people are yearning for that connection, and it’s inspiring to see our Singapore team bond and proactively find ways to engage with each other, which now include weekly after-work run clubs and spinning sessions.

How should a tech worker prepare for the funding winter?

In one of my past professional lives, I worked as an investor in New York during the Global Financial Crisis. Many friends who worked in various industries, storied banks, law firms, and consulting firms were impacted.

They worked hard and were intelligent, but the situation was beyond their control. So I feel for many of those now whose jobs were impacted. What is happening now in the tech space is not something new, and I can assure you that it is not personal, and you will rebound.

Individually, I think about what one can control and encourage everyone to think about embracing new skills and challenges. It’s up to us to keep learning, challenging ourselves and to keep looking ahead.

Also Read: No achievement is too small, no individual is too junior to be highlighted: Zelia Leong of PraisePal

Another angle I think about is to think like an owner, and as an owner, you sometimes need to make tough decisions to last another day/month/year. 

I find the book The Hard Thing About Hard Things by Ben Horowitz relevant now.

I think this can apply to our personal lives and the companies we may be working at. These cycles happen across different industries occasionally, so it’s up to us to keep learning, growing, and building relationships.

How do you measure the performance of your employees?

To avoid going into specifics, I ensure we are aligned on where we are going and what we want to achieve. The objective and key results (OKR) movement has permeated tech, and we employ them across the company. This ensures we are all focused towards achieving the same goals.

The OKR model might not be something every person is familiar with — I’ve been in organisations where we’ve shifted into the OKR mode, and it had caused some to feel unsettled and a bit scary. But that’s a healthy feeling when we’re trying to achieve new and exciting goals.

When hiring, will you consider a moderately skilled person with great honesty or a highly skilled person with less honesty?

This is an easy one, and I can’t compromise on this when it comes to talent — great honesty and highly skilled. We work in fintech, and there is no room for evil behaviour.

Airwallex deal with our customers’ funds, and they trust us to do what we say we will do, so there is a clear standard. We have to be trustworthy to succeed in this space, not to mention the regulatory and compliance considerations we must meet.

Do you encourage ‘intrapreneurship’ in your organisation?

Yes! It’s a given that being part of a growing organisation presents many opportunities to innovate, whether externally or internally. One of our key values is “Inspire and Be Inspired”, and because we are so diverse and multicultural, we only flourish through the ingenuity of our people.

What we’re doing is innovative, and I’ve seen a lot of great innovation for our internal tools, from our tech teams to being resourceful in driving our customer growth, finding new customers, and building our global hubs.

How do you support upskilling for your employees?

Given our growth and journey — and I think this is similar to many companies in our stage — upskilling and growth occur naturally through one’s journey here. Airwallex is growing rapidly, and I think upskilling happens by being resourceful and identifying voids one can fill.

I’ll admit that we’re early in our journey of building out a learning & development capability, but we have a lot of bright people who help coach and teach daily.

Fundraising or preparing your startup for fundraising? Build your investor network, search from 400+ SEA investors on e27, and get connected or get insights regarding fundraising. Try e27 Pro for free today.

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Malaysian affiliate marketing firm Involve Asia raises over US$10M for SEA expansion

Jimmy How, CEO and Co-Founder of Involve

Malaysia-based affiliate marketing platform Involve Asia has raised over US$10 million.

Bintang Capital Partners, the PE arm of Affin Hwang Asset Management Berhad, led the round. 500 Global, Orbit Capital Malaysia, and Monumental Productions also participated.

Involve will use the new funds to acquire complementary tech companies and invest in enhancing its platform and team across the region. 

The company plans to deploy solutions to increase the avenues for advertisers to leverage influencers and their highly engaged audience.

Also Read: Proglix secures US$1.35M to make raw material procurement easy for Indonesian SMEs

Founded in 2014, Involve Asia provides a platform for advertisers to measure, manage and scale their marketing partnerships by automating workflows and giving attribution to marketing campaigns.

It has a presence across Southeast Asia — Malaysia, Indonesia, Philippines, Singapore, Thailand, and Vietnam.

“We’ve been growing revenue at 132 per cent CAGR since inception while staying profitable. Despite the recent economic headwinds facing global markets and the tech sector, there is still room for growth in digital advertising across APAC, especially with our performance-led approach,” said Jimmy How, CEO and Co-Founder of Involve.

Echelon Asia Summit 2023 brings together APAC’s leading startups, corporates, policymakers, industry leaders, and investors to Singapore this June 14-15. Learn more and get tickets here. Echelon also features the TOP100 stage, where startups can pitch to 5000+ delegates, among other benefits like a chance to connect with investors, visibility through e27 platform, and other prizes. Join TOP100 here.

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