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2022 wrap-up: Kickstart Ventures’ insights, learnings and strategies for the future

2022 was a turbulent year for most of the world, and the  VC/startup ecosystem was no exception. Global political and economic turmoil shook investor confidence and sparked a pullback from the record levels of startup investment that we saw in 2021. In the third quarter of 2022, startup venture funding fell by 50 per cent year-on-year, triggering dire warnings about funding winters and predictions of an impending recession in 2023.

Despite the investing slowdown, VC firms in the ASEAN region broke new records by raising US$3.03 billion across 23 funds in the first half of the year. Key sectors such as e-commerce, logistics, transportation and agritech continue to attract investment dollars – with Alibaba’s US$1.3 billion total investment in Lazada being particularly noteworthy. Impact startups, especially climate tech companies, are also beginning to see investor interest.

As we head into 2023, there are lessons we can learn from 2022 – which, despite everything, was still the second-highest investment year in history – and hopefully use these learnings to navigate through projected headwinds for the start-up investment ecosystem in the year ahead.

Kickstart’s 2022 snapshot

We have been accelerating our pace of deployment over the past three years. Between the three funds we manage, we closed seven new deals and seven follow-on investments worth a total of over US$23 million. We successfully structured complex investments to optimise risk and reward in turnaround situations and deepened our bench of investment professionals.

Also Read: A year in review: How e27 served the tech ecosystem in 2022

  • Under the ACTIVE Fund, we closed five new deals and five follow-on investments. Highlights include: Co-leading the Series A+ round for Clarity, which uses innovative hardware and software solutions to monitor air quality affordably and at scale.
  • Leading the Series A round for Mosaic Solutions, a full-suite restaurant management system for the burgeoning Philippine F&B industry.
  • Leading the Series A of Eezee, a Singapore-based B2B marketplace, which offers a view into the future of industrial procurement.
  • Leading the Series A for SariSuki, the leading community commerce startup in the Philippines.
  • We also participated in the Seed round of Esevel, a workforce provisioning startup serving the IT needs of fast-growing companies across Southeast Asia.

For Kickstart Fund One, our evergreen fund focused on early-stage startups in the Philippines and beyond, we closed two new deals:

  • Pickup Coffee, a fast-growing, digitally-enabled coffee chain serving high-quality beverages at affordable prices.
  • Closer, a centralised chat app for all direct messages.

New investments aside, we made sure to support existing portfolio companies in navigating the ongoing global turbulence. We made follow-on investments into seven companies across our portfolio and provided strategic advice and commercial intros to several others.

These activities align with the ACTIVE Fund’s Investment Theses and the Ayala Sustainability Blueprint, which serve as our guide for investing in the future we hope to build for the Philippines.

What Kickstart is watching for 2023

We believe that online-to-offline (O2O) commerce, mobility solutions, solutions to food insecurity, and solutions that address resource insecurity and climate change will see rapid growth in 2023.

Southeast Asia’s digital economy is expected to hit 20 per cent growth in gross merchandise value (GMV) this year despite headwinds and may reach the US$200 billion milestone a full three years earlier than predicted.

We also expect that the shopping habits acquired during the COVID-19 pandemic will persist. With such a long growth runway and a growing digital-first population, O2O models are showing promise in converting new and existing online channel visitors into offline sales.

Developing countries continue to struggle with mobility issues, especially with the growing urban sprawl outpacing the expansion of public transportation networks. The myriad inefficiencies in public mobility are costing countries billions of dollars annually and reducing citizen quality of life. Solutions such as electric vehicles (EVs) are still in their infancy in this region, but there is an opportunity for VCs to participate in driving tech-enabled solutions.

In a similar vein, food insecurity is also a glaring problem that requires immediate attention, especially in the Philippines. Nearly 12 per cent of the Philippine population suffers from involuntary hunger, but the Philippines is a net importer of basic food products, and retail food prices are double – if not triple – farmgate prices. This makes food inaccessible to many Filipinos. We are looking to emerging technologies such as AgriTech, alternative proteins, and supply chain/logistics tech to plug the gap.

Last but certainly not least, climate change has regularly been cited as a key driver of disaster events, and emerging economies such as in Southeast Asia are particularly vulnerable. The Philippines alone sees about 20 typhoons per year, each claiming hundreds of lives and causing millions of dollars in damage.

Also Read: Meet the VC: Philippines’s Kickstart Ventures on becoming the country’s gatekeeper for startup ecosystem scale-up

While this is a complex and multifaceted issue to solve, we are buoyant on climate tech, including CleanTech, renewable energy and battery storage solutions. We are also determined to continue championing the decarbonisation agenda via the ACTIVE Fund’s investments.

Kickstart’s 2023 plans

We have a comfortable amount of dry powder to deploy through the ACTIVE Fund. Although the outlook for 2023 remains publicly bearish, we recognise the opportunity this affords to make good deals, with valuations likely to be more favourable due to cautious investor sentiment.

Given the promising growth projections for the SEA region, our focus for 2023 is likely to continue to be in SEA. We are looking at a number of companies that have displayed good fundamentals and are currently at attractive valuations – we believe that if these companies can weather this storm, they will emerge in very strong positions once the markets recover.

Now that we have an expanded investment team and borders have reopened region-wide, it is much easier to connect with founders and investors, experience new innovations first-hand, and seize the best opportunities to invest in promising start-ups – particularly in our sectors of interest. As such, we intend to increase our investment pace for 2023.

Advice and projections for 2023

In the short term, we expect late-stage funding to continue to decline as global macroeconomic conditions are currently not favourable for initial public offerings (IPOs). In fact, many startups have already postponed their IPO plans this year.

Overall, we do anticipate conditions to improve and trend upwards again next year as the global situation stabilises, but we do not expect it to be a quick bounce back.

As such, Kickstart’s suggestions to founders who are bracing for 2023 are to focus on what you do best and protect the progress you have already made. With many companies now tight on funds and headcount, especially with the recent slew of tech layoffs, companies must prioritise strategically to conserve resources.

Core projects that can deliver quicker, tangible wins should be given priority over more speculative or experimental projects. Similarly, growing an existing customer base will incur less cost than trying to acquire new customers and will also yield healthier margins. The idea is to build a sufficiently long runway, raise morale and confidence, and be resilient enough to outlast the winter and wait for spring to come.

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Finance beyond the numbers: CFO resolutions for 2023

With over 46 reports regarding corporate failures, frauds, and misconduct in accounting practices for businesses in Singapore. It is essential for businesses to take affirmative measures to acquire solid accounting systems and well-structured internal controls, which are critical to their stakeholders.

As the new year approaches, many Chief Financial Officers (CFOs) are looking for ways to improve their performance and drive success for their organisations. But predictions point to another challenging year, and given what will likely be an unstable financial year ahead, it is key for CFOs to set early goals for both themselves and those they work with. 

Here are four new year’s resolutions for CFOs that can help drive a solid financial outcome to an already turbulent 2022.

Sound accounting policies

Given the upheaval in the tech sector in 2022, the Finance function will play an increasingly prominent role. Growing sustainably and smart cash management are key themes for 2023, and it all starts with sound accounting practices. 

More than ever, high-growth tech firms need to realise the importance of investing in financial leadership and finance teams at an early stage. It is significant to devote even greater efforts to staff development, enhancing the efficiency and effectiveness of processes and ERP (Enterprise Resource Planning) implementation. 

This is part of the Finance Transformation journey that Max Tay, Head of Finance, embarked on when he joined Geniebook.  It is also critical for his team to develop the mindset that they need to be a strategic business partner to the other functions. 

Also Read: Report: Singapore businesses remain open to implement embedded finance, Web3 in 2023

It is important for businesses to have financial tools for sound company-level decision-making this year that could determine whether a technology firm’s services through the current ‘winter’. Some of them include cash burn analysis on a granular level, ROI analysis on existing and potential projects, accurate budgeting and forecasting, regular real-time reporting, and cost controls.

Embrace changes

We live in a technological age where businesses are constantly evolving, making it imperative for us to be adaptable and ever-ready to move away from traditional mindsets. We should not be contented or get too comfortable – automation is now key to success, and Chin Wai Hong, Head of Finance at Spenmo, is pleased that they are driving his finance team to achieve that. Through automating financial processes, she hopes that the finance team will be able to invest even more time in business partnering.

But despite the need to grow, adapt and scale quickly, there has been constant pressure for businesses to manage costs better. In 2023, specifically for the finance function, Aylwin Chia, Global Controller Of Velocity Global, hopes that we can strike a good balance between investing in people (both current and new hires) and technology (both enhancements/developments and new fintech solutions). 

Under current market conditions, he believes businesses should keep teams lean and versatile. More broadly, the team is to continuously challenge themselves to diverge from traditional finance activities by embracing technology such as Robotic Process Automation (RPA) or Machines Learning (ML) tools to streamline, automate and digitalise our processes. That way, they keep costs relatively low, eliminate human errors and set a strong foundation to scale in years to come with efficient financial processes while maintaining high-quality financial data.

In a nutshell, Shivani, the Financial Controller Of Blackpanda, puts it nicely. It is about making use of the best technology available to evolve our finance processes in 2023 and drive strong Data-based business insights.

Strategically mitigate rising costs

“Plan for the worst, hope for the best”, said Josephine Tan, Head of Finance of Azendian. In this case, it is important for finance teams to be averse to change or innovation instead of holding traditional values – financial prudence is the new trend.

With a gloomy global economic outlook in 2023, elevated core inflation and the implementation of the first of a two-step increase in GST in Singapore, one thing is certain – it will only get costlier to run a business. 

This year, Emelia Long, Financial Controller of Circular and Vincent Yeo, Head of Finance at Hydra-X, resolved to manage and mitigate rising costs strategically. It is essential for businesses to stretch the runway and reduce cash burn, especially in an increasingly cautious funding environment. Be it a bullish or bearish market, finance teams can help future-proof businesses by keeping a close eye on their financials. 

Also Read: Embedded finance can help legacy banks grow loan book, go to market quickly: FinBox CEO

The team will have to continually ensure financial data integrity and orderliness of data across databases, increasing the finance team’s agility to react and make efficient decisions. It is essential for decision-makers to set their resolutions in 2023 to seek opportunities to increase their agility.

Desire to be stronger business partners

Danny Lim, Financial Controller of ThoughtfullWorld, hopes for finance functions to constantly be close to the business. He posts that it is important to talk to business people frequently so that finance teams have a clear view and direction of the business. Businesses need to understand that finance teams aren’t just a cost centre but also serve as revenue drivers that drive decision-making by combining both financial and non-financial information, forming the core North Star metrics that organisations look for.

Karl Mead (Finance Lead, StaffAny) and David Cheng (CFO, FastCo) shared similar views. Their resolutions are to be more customer focus and foster a growth mindset within the company. The key is to add value throughout the organisation rather than just compiling reports.

Looking ahead into 2023

With that said, 2022 taught us that while things may look rosy and great at the current moment, the overall environment can change rapidly, and finance teams need to ensure that their businesses are constantly on their front foot to adapt quickly to market conditions.

Cost efficiency and revenue growth are at the front of businesses’ minds for the upcoming year, and while we acknowledge that the VC space is currently looking bleak, we believe businesses are still aiming to raise the bar to put themselves in good stead for the following years, allowing the finance teams to focus on business expansion and growth strategies.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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