Last week, we went public with our intentions to give a deeper coverage of the Web3 ecosystem. Since then, we have published several feature articles on companies and investors in the space, particularly those who are working in the Southeast Asian region.

This time, we are back with a listicle that features 22 notable Web3 investors. Some of these investors are focussing solely on the Web3 space while some of them invest in a wide range of companies. Either way, they were all looking forward to rocking the ecosystem with your startups.

Hopefully, this listicle can help guide you in the right direction in your fundraising journey. As always, for e27 Pro members, you can simply hit connect on the profiles of investors on our platform to begin reaching out to them.

1. LUNO EXPEDITIONS

Investing in both fintech and crypto spaces, in its investment philosophy, LUNO EXPEDITIONS puts a strong emphasis on the intersection between the finance industry and crypto. In an email to e27, CEO Jocelyn Cheng stated that it recently surpassed more than 10 million customers across over 40 countries that it operates in. “This follows a successful year that saw us grow our global customer base by 35 per cent y-o-y and aligns with our mission to make crypto accessible to the masses.”

This year, according to Cheng, the firm aims to scale up investments and expand focus beyond crypto into the broader fintech space. “We are building a leading platform designed around the needs of early-stage founders across the globe.”

2. Binance Labs

Recently, Binance Labs Investment Director Nicole Zhang made an appearance at the Binance Blockchain Week in Dubai. At the event, she pointed out how traditional VCs will turn to crypto projects to place their bets on in the future. According to her, it is because crypto projects are seen as “the right way to channel the audience.”

A study conducted by Forbes in the US found about 40 per cent of young Americans make only crypto investments nowadays. According to Zhang, this is a significant number that has alarmed traditional VCs. “They realise they need to grab the heart of the younger generation because they’re the future,” she stressed.

Also Read: Demystifying NFTs and DeFi

3. Cake DeFi

In March, Cake DeFi, Singapore-based fintech platform that aims to make DeFi services and applications more accessible to the general public, announced the launch of its venture capital (VC) arm Cake DeFi Ventures with US$100 million in earmarked capital. It is looking to invest in tech startups in Web3, gaming, and fintech, especially those in the metaverse, NFT, blockchain and e-sports industries that “will bring synergistic value to Cake DeFi’s core business.

“… because we are entrenched in the Web3 space, we are able to offer more strategic value as investment partners beyond just capital injections. We are able to give them access to resources, proprietary R&D and connections that will aid startups to grow in this space. As a global company with customers in 191 countries, we are able to offer expertise and networks to support these startups in their own global expansion plans,” said Cake DeFi CTO U-Zyn Chua.

4. Cydonia Fund

Cydonia Fund is the result of a partnership between Finch Asia and IndoGen Capital which seeks to invest in pre-seed to Series B startups in the Web3 space in Southeast Asia. It has onboarded notable personalities in the regional blockchain sector including top Tokocrypto executives Teguh Kurniawan Harmanda, Chung Ying Lai, and Nanda Ivens.

As part of the agreement, IndoGen will bring in its whole ecosystem participation to support its growth, including Jababeka, Mahaka Media Group, and the Japanese Trade Organization (JETRO).

5. Animoca Brands

Widely known as the company behind The Sandbox, Animoca Brands has been making notable investments in the Web3 space, including a US$50 million investment into Brinc’s metaverse accelerator programme in January.

In an interview with e27, co-founder Yat Siu stated his belief on how Web3 is going to redefine labour in Asia in a big way.

“While investing in and supporting small companies in the open metaverse, we are creating a movement. That’s why we invest so aggressively. This way, we want to give some autonomy to people,” he says.

6. Alpha Venture DAO

Previously known as Alpha Finance Labs, Alpha Venture DAO’s journey began in 2020 with the introduction of the world’s first leveraged yield farming platform Homora. It has also incubated external projects as another mode to create and capture value, and further its mission of expanding the boundary of Web3 use cases.

The problems that Alpha Venture DAO aims to solve include the lack of support for founders (especially advice from builders with operating experience), the lack of decentralisation, and the lack of a supportive community.

Also Read: ‘I have seen the future, and it works.’ But is it Web3?

7. Brinc

Having raised US$130 million in funding led by Animoca Brands, Brinc intends to expand into new locations and launch new programmes and funds. In an interview with e27, Founder and CEO Manav Gupta details the organisation’s plan to expand to Web3.

“We will invest in Web3-native companies across culture (arts, media, gaming, e-sports, entertainment, collectibles), metaverse, DeFi, DAOs, guilds and infrastructure through Launchpad Luna. We will continue to expand the scope of our investment as we bring on more exciting partners across sub-verticals like Metaverses, De-Fi, Fitness, etc.”

8. Coinbase Ventures

Coinbase Ventures has been making investments in crypto startups in the region, including Indonesia-based crypto exchange Pintu in 2021.

In a blog post, Emilie Choi, Head of Corp & Biz Dev and Biz Ops at Coinbase, explains, “We’ll be providing financing to promising early stage companies that have the teams and ideas that can move the space forward in a positive, meaningful way … Our focus is on building strong relationships and helping to spur on the development of the ecosystem.”

9. Paradigm

From its base in San Francisco, Paradigm aims to back disruptive, global crypto/Web3 companies and protocols with as little as US$1 million and as much as US$100 million. It has made 73 investments including one in Sky Mavis, the owner of the popular NFT game Axie Infinity.

10. Pantera Capital

Pantera Capital is the first US-based institutional asset manager that focused exclusively on blockchain. Since 2013, it has invested in digital assets and blockchain companies, providing investors with the full spectrum of exposure to the space.

In Southeast Asia, the firm has invested in Pintu and OmiseGo.

11. Blockchain Capital

Blockchain Capital is one of the leading names in the industry, with big names such as Coinbase and OpenSea being their portfolio companies. Within the eight years of its history, it has made over 125 investments in various companies and protocols across different stages, geographies, and asset types.

In April 2017, the organisation invented the Security Token with the creation of the BCAP, a tokenized VC fund raised through a security token offering.

12. Digital Currency Group

DGC incubate, acquire, and operate businesses that provide a variety of financial and professional services to financial institutions, corporations, and startups. Its subsidiaries include Genesis, Grayscale, Coindesk, Foundry, and LUNO (which runs its own investment arm LUNO EXPEDITIONS).

Its portfolio companies are available across various markets from the US, Japan, to Kenya.

Also Read: A new digital era: How to earn a passive income in Web3

13. XCEL Next Ventures

XCEL Next Ventures is the company behind X-PITCH which is known as the X Games for startups. The competition has named the 18 startups from the TOP150 semi-finalists that have received funding rounds in April this year. Aside from the US$1 million investment prize that the top three startups have received in total, semi-finalists have also raised over US$17 million as of March 27.

14. Appworks

In August last year, Appworks announced that it has closed a US$150 million third fund that is targeting AI and blockchain startups in Greater Southeast Asia. By the time it was announced, the fund was already in the process of constructing a portfolio of roughly 40 deals, including 20 investments starting at US$2 million in Series A to Series C companies and 20 in the seed stage.

It has also teamed up with e27 to help startups build an investor network.

15. Genesia Ventures

In February, Tokyo-headquartered VC firm Genesia Ventures announced the first close of its third fund at approximately US$90 million. Like its previous funds, it aims to invest in companies that empower digital transformation (SaaS), new economy (sharing economy, decentralised platforms), media and entertainment (VR/AR, content), and frontier tech (robotics, digital twinning, space tech).

16. KK Fund

KK Fund invests in early stage tech startups operating in the diverse industry sectors including blockchain, Internet of Things, entertainment tech, fintech, edutech, HR tech, mobility and healthcare tech, and property tech that are primarily based in Southeast Asia, South Korea, Hong Kong and Taiwan.

In the Web3 space, its recent investment includes Singapore-based Metareum, a metaverse platform that connects games, scholarship, NFTs, and communities.

17. RHL Ventures

A sector-agnostic investment firm that is based in Malaysia, RHL Ventures typically invests in early stages companies in Southeast Asia, particularly their Series A and B stages. However, they also participated in later stage rounds.

A regular contributor in the e27 Contributor Programme, Managing Partner Rachel Lau has shared her views on the kind of creative thinking that helps foster innovation.

Also Read: 3moji aims to transform the way NFTs are used in metaverse with its avatar system

18. Partech Partners

Another example of a sector-agnostic investment firm, Partech Partners has a history that began in 1982 in Silicon Valley. It invests from EUR200,000 to EUR75 million in a broad range of technologies and businesses for enterprises and consumers, from software, digital brands and services to hardware and deep tech, across all major industries. The organisation invests in global companies from its offices in San Francisco, Paris, Berlin and Dakar.

In Southeast Asia, its portfolio companies include Tinvio, Finantier, and Transcelestial.

19. C Ventures

C Ventures describes itself as the first investment club for the world’s most elite families and funds, bridging the West and the East, curating a global cultural ecosystem targeting the Millennials and the Z Generation, with a focus on disruptive businesses in technology, lifestyle and media. Led by Adrian Cheng, the firm has made a move in the Web3 space by investing in the digital asset financial services platform Matrixport and fashion NFT platform RTFKT

20. East Ventures

As one of the most active early stage investor in the region, East Ventures has also made some moves in the Web3 space. It has made an investment in Blockstream, a Canada-based Bitcoin and blockchain infrastructure; Bread, a New Zealand-based decentralised financial institution; and Indodax, an Indonesia-based platform for buying and selling Digital Assets such as Bitcoin, Ethereum, Ripple and others.

21. Rebright Partners

Rebright Partners is an Asia-focus early stage venture capital firm that is backed by prominent Japanese corporate and institutional investors. In Southeast Asia, its portfolio company in the Web3 space includes Coins.ph, the Philippine-based blockchain startup.

22. Quest Ventures

Quest Ventures recently announced a partnership with the Singapore Centre for Social Enterprise (raiSE) to launch the Social Impact Accelerator. In the Web3 sector, the firm has invested in Intelllex, a platform that supports crypto and fintech businesses as their knowledge partners.

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Carsome said to have confidentially filed for Nasdaq IPO
The used car marketplace looks to raise US$300-400M at ~US$2B valuation; According to DSA’s sources, it considers dual listing and eyes SGX as well, a move that is said to have been encouraged by its key investor 65 Equity Partners.

Gobi Partners, Ozora Yatrapaktaja launch US$10M seed fund for women-led Indonesian startups
Ratu Nusa Fund will focus on seed and pre-Series A-stage companies in healthtech, e-commerce/social commerce, future-of-work/education, proptech, enterprise/SME tech, and fintech.

How Summoners Arena takes on popular P2E games with its ‘play, own, earn’ version
To date, Summoners Arena has raised US$4.25M from Pantera Capital, Coinbase Ventures, Onechain Technology, and GuildFi, among others.

Indonesian bank’s CVC looks to invest in 5-6 startups this year
OCBC NISP Ventura targets companies in pre-seed to Series A stages in embedded finance; It will write a cheque up tp US$3M each; ONV had invested in nine startups as of December 2021.

Fintech accelerator F10 raises funding led by Five T Fintech
Funds raised by F10 will be used to expand into newer markets and grow its current hubs in Europe and Asia; F10 recently announced the graduation of eight early-stage startups in the third batch of the Singapore incubation programme.

Binance recovers funds worth US$5.8M from Axie hack
The stolen funds were spread out over 86 accounts, Binance founder Changpeng Zhao said; He added that North Korean hackers began moving the lost funds only today; Last month, Axie’s Ronin Network was compromised and lost US$620M to hacking.

MadEats raises US$1.7M seed for domestic expansion of its cloud kitchens
Investors include JAM Fund, Crystal Towers Capital, Starling Ventures, and the Manila Angel Investors Network; It runs three ghost kitchens in Makati, Quezon City, and Manila; MadEats previously raised funding from Y Combinator.

The Sandbox announces partnerships for HK metaverse
It is a unit of Animoca Brands that operates a virtual gaming platform; The company said it will also launch the sale of Land, a digital piece of real estate in The Sandbox’s metaverse, on April 28.

Traveloka taps Gojek-backed Bank Jago for loan offering
The partnership enables Bank Jago to disburse loans through the former’s lending product Traveloka PayLater; Traveloka allows users to buy transportation tickets, book hotel rooms, and schedule recreational activities.

Edutech firm Akadasia raises US$550K to fuel growth into new markets
Investors include EduSpaze, Hester Spiegel from the Spiegels Future Family Fund, and Andrew Hwang (Ex-Director of Facebook); Akadasia’s digital ecosystem that empowers educators worldwide has three core features – skillEd, designEd and collabEd.

Betterteem is Slack, Microsoft Teams, SharePoint, Intranet — all rolled into one
The app predicts employee churn, provides on-demand mental health support to them, and is a digital community platform to influence their experience positively; It has raised US$500K from Buko Ventures and IdeaSpace.

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Successful entrepreneurs are strategic business people. It is one thing to conceive an idea and another to know how to bring it to the market. In a competitive world, you must learn to think ahead of other entrepreneurs. This is the only way to stay on top of your game. 

Here’s a guide on how you can pursue that great idea.  

How to go about your product idea development

Not every product developer or inventor designs products for a living. It may be the case that product development is a side-hustle for you. However, it would help if you looked before you leap.

It is not your best interest to dive straight into product development without first mapping out a plan.

The first step is to carry out comprehensive research on the product you want to design. Online, there’s an abundance of information on similar products. Also, you get to see companies that have tried to create similar products and failed. Take a notepad and pen down why they failed. 

Next is to find out how to include such a project in your schedule. You must be able to keep track of the progress and also set milestones. In addition, new developers must learn to measure gaps in their skills and resources. So, you can write out what you need to do to cover these lapses. 

After you have learned the basics of developing a new product, you should talk to experienced developers to guide you. Just make sure that your notes and reference materials are organised. 

Later on, you can develop a plan with milestones where you have to define your responsibilities. You must make a list of one-time and recurring tasks to see what can be delegated or outsourced.

How to determine if your idea is worth it

It is unwise to spend time, energy, and resources on a project that will most likely not materialise right from the onset. Hence, you should probe the potential of a product and know if the idea is worth pursuing.  

Firstly, new developers ought to do a proper guestimate on the market size. You’ve got to determine the Total Addressable Market (TAM) and the Serviceable Addressable Market (SAM). But note that these are not the only indexes for guestimate.

Also Read: Guide to start realising your product ideas successfully

Once the guestimate is done, you should estimate your potential sales and profits. This is a smart way of decoding what amount to pump into your project as capital. And don’t hesitate to check out market data about trends looking upward.

If your products have already been developed, you should try to sell them on platforms like Etsy or launch a Kickstarter. This process is called Pretotyping or pre-sale launch. You are merely testing the interests of potential customers and acceptance of your products on the internet.  

How to develop a plan for creating a product

Having a plan helps you achieve your goals faster as an entrepreneur. If you are set to draw out a plan for your project, using the LA New Production Development Team’s product development map is good.

Also, some pre and post-production activities and expenses will go a long way in determining the success of your product. Some of these considerations include legal, marketing, and other factors. 

When entrepreneurs find it hard to succeed, it is not because they are not brilliant. In most cases, new developers lack consistency. You must determine how much time you can allocate to a project per week and ensure you meet that target.

And don’t beat yourself up when it’s taking longer to develop a product. It usually takes time to turn in excellent products if you are not yet a professional.  

Moreover, you need to talk to potential engineers and manufacturers to find out lead times. Then you can look forward to the best time to launch your new products. You may decide to make Christmas sales or consider other strategic events.

How to find providers for product development

Remember we said earlier that you couldn’t develop a product alone if you want the best? You need business partners that you can collaborate with. Developers need to consider what kind of areas they need help with. It could be Marketing, Sales, Engineering, etc. 

Your next assignment is to write a job description for each of the potential partners/suppliers. This is to let you have a clear understanding of what you need from each of them. At this stage, you have to make Google your best friend. Open your PC and search for the best partners you can ever get.

They are all over the internet, including Quora, Reddit, Linkedin, and Facebook groups. And you can also rely on the words of mouth of professional developers, accelerators, and incubators about potential partners.

How to define the end goals of product development

Before committing to product development, there are metrics and indicators you need to set for yourself. Knowing when you would stop product development motivates you to target milestones in your career.

If the product idea is not sustainable, you shouldn’t even consider making it your primary source of income. 

Also Read: 9 steps to create a successful product launch strategy

You also have to estimate the lifetime of your product. When will you need to raise additional capital, if need be? Likewise, you must determine what it means to you if the project is successful or not. 

How to put yourself up for success

Funding is the backbone of any successful project. Hence, you should be on the lookout for perfect investors or evaluate your monthly allowances for the project (like spare cash).

Notwithstanding, you can waste money on a product if the project suffers attention. Your energy should be channelled towards actualising your goals as a developer. I cannot overemphasise why you have to create a special time for your project.

And, of course, things might not go as always planned. It is a given that entrepreneurs experience challenges in their journey. There will be bad days just like the good days.

But tough times don’t last; only tough people do. So, you have to stay motivated and keep your head in the game.

Wrapping up

Having a plan is crucial if you must survive and succeed as an innovator. Sooner or later, you will encounter some challenges. But these challenges will be a walk-over for you.

And why is that? This is because you would have identified such bottlenecks and also mapped out how to navigate them right from the beginning.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Join our e27 Telegram group, FB community, or like the e27 Facebook page

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There is a growing market for e-commerce in Southeast Asia with e-Conomy SEA 2021 projecting overall online spending growth to double by 2025 (or equivalent to the overall revenue of $362 billion) in the region alone. As such, e-commerce businesses in Southeast Asia have ramped up their strategies to target potential customers and promote their brands.

Due to this shift in spending behaviour, companies are channelling their strategies primarily to online marketing. With the global pandemic creating unprecedented changes in the market, users are spending more time online than ever before. Unfortunately for these companies, it is difficult to track and collect data with all the ad blockers in place. In the past two years, 586 million mobile browser ad blockers were in use, while 257 million desktop users enabled browser ad blockers. This precludes companies’ abilities to gather data through cookies and accurately examine the performance of their paid marketing strategies.

Also read: B2B tips: Doing business with large enterprises

These ad blockers and tracking prevention features function as security walls for digital privacy which is an important component in our increasingly digital world. Of course, the ideal scenario is to enable non-sensitive data to still get through, allowing marketers to do their jobs without compromising the privacy of their end-users.

Bridging the gap between data gathering and targeted marketing

Browsers with tracking prevention make it more difficult for businesses that use digital ads from gaining accurate data about their target customers. Among the issues that this poses is the blocking off of data on users’ customer journey analysis towards common analytics platforms like Google Analytics. With disabled cookies, businesses are left in the dark when it comes to determining whether someone is a returning user who has already engaged the brand in the past or an entirely new user who is seeing the business offerings for the first time. It is a double blow to e-commerce businesses, whose main source of engagement with customers comes largely from online resources.

Current tracking prevention developments have led to missing attribution data. This poses serious challenges for marketers who are unable to strategically target audiences according to the segments they belong to: new users or returning customers. This can make it difficult for businesses to determine how best to connect with their target market and convert these engagements into actual valuable leads. With all of these challenges that come with the complex task of navigating track prevention systems, we ask the question: is it possible to collect complete and accurate marketing data while still guaranteeing privacy for users? The answer is a resounding yes.

Striking a balance between accuracy and security

Businesses have attempted to get around adblockers through a series of strategies. One motivation found to dissuade users from enabling adblockers is their actual interest in what a business’ content has to offer. As such, setting up a paywall that would prevent users from accessing any of this content until they disable their adblockers is one way to encourage them to let businesses in. However, this can also backfire as users may decide not to access the content once they see a paywall or lead them to pirate the content elsewhere.

Fortunately, other innovations in the market have found a way around this tricky situation that is accurate, secure, and put a premium on the consent of users. By engaging in more privacy-friendly marketing strategies, e-commerce businesses are granted clearer access to consumer behaviour and overall customer journey analysis—non-sensitive data that won’t compromise users’ privacy.

Also read: Mobile app trends 2022: A global benchmark of app performance

Tools like TraceDock, a first-party integration, allow marketers to collect crucial data in a privacy-friendly way. Operating parallel to Google Analytics, TraceDock enables first-party user identification and data collection. Furthermore, TraceDock enables cookie-less data collection, which allows businesses’ websites to recover data with or without user permissions to enable cookies. If cookies are enabled, the tool extends cookies (typically lasting within 1-7 days in browsers like Safari) to at least 180 days. On the other hand, when cookies are rejected, TraceDock forwards anonymous data hashed on the server-side instead. This is an important change for any business wanting to trace a customer’s journey on their brand.

Finally, TraceDock aims to address the issue of incomplete data collection from clients using browser adblockers (due to the latest iOS 14.5 update) through server-side transaction tracking. TraceDock connects transactions to the correct session data to reflect more accurate user activity on platforms like Google Analytics and Facebook. The tool’s plug and play feature requires no coding on businesses’ end, as Measurement Protocol templates are readily available and prepared for use. To get companies using it for the first time acquainted with how TraceDock works, parallel shadow testing is conducted during the trial period. 

These features make TraceDock fully GDPR and CCPA compliant, bolstering e-commerce businesses while still protecting the privacy of potential clients.

Better service with accurate data

TraceDock was recently acquired by CM.com, a global leader in cloud software and conversational commerce that has helped businesses around the world create more organic interactions with customers through accurate analytics. CM.com’s services have allowed marketers to centralise their necessary data, giving them easy access to everything a business needs in one place.

CM.com has acknowledged consumers’ growing demand for convenient interactions with businesses and identified that this is a gap most brands need to fill in if they want to come out on top. Its Mobile Marketing Cloud solution lets marketers focus on their customers’ needs. With TraceDock in the equation, its ability to improve Facebook and Google Analytics can give companies accurate data to analyse consumer trends and make better decisions. CM.com provides businesses with the ability to naturally boost customer satisfaction using accurate analytics.

Also read: Massive gains for global startups in China’s robust market

As most consumers in the Southeast Asian region go online, e-commerce businesses can gain the upper hand by having a clearer view of consumer behaviour and preferences. However, given the concerns mentioned earlier, this should be done ethically.

Using its first-party data collection method, CM.com powered by TraceDock can help businesses overcome restrictions to digital marketing. It poses a solution to an issue that is largely unique to e-commerce, while simultaneously offering a new way for brands to operate, streamline, and improve their services.

For more information on CM.com, TraceDock, and the company offers, you can visit their website.

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This article is produced by the e27 team, sponsored by CM.com

We can share your story at e27, too. Engage the Southeast Asian tech ecosystem by bringing your story to the world. Visit us at e27.co/advertise to get started.

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We are in a new world of the remote workforce and emerging technologies; most business data is now stored online, making cybersecurity a must-have for all companies.

With regular news of cyberattacks on businesses of all sizes, small businesses are starting to wonder about the risks they face and whether they’re doing enough to protect their companies.

As with many core business functions, cybersecurity often requires a monetary investment and needs space on the budget. The need for cybersecurity isn’t going away any time soon; it’s becoming more relevant for all businesses. That’s why it’s important to consider cybersecurity as a business, financial and practical priority in 2022.

What is cybersecurity?

Cybersecurity protects computer systems and networks from information disclosure, theft of or damage to their hardware, software or electronic data.

Many think that cybersecurity is one single product or technology that keeps your data safe from cyber threats. This is not the reality.

A robust cybersecurity framework requires a layered approach that safeguards your organisation with technologies, people and processes.

10 most common cyber threats

Cyber threats are like viruses, and cybersecurity is the vaccine. To eliminate the security risks, you must implement the appropriate cybersecurity technology.

In other words, you must know the different types of cyber-attacks to come up with the best solutions. Below are the 10 most common cyber threats:

• Malware: “Malicious Software” refers to any programme or file that can harm the user or the hardware. Examples of malware include Trojans, viruses, spyware etc.
• Ransomware: A type of malicious software that locks your data, and a ransom is demanded in the form of cryptocurrency to unlock the file; it often comes in emails.
• Data breach: Cybercrime where business data or information is leaked to the dark web or sold to hackers.
• Phishing: Emails that contain links and attachments infected with malware or ransomware to steal data such as login credentials or banking details.
• DNS hijacking: Domain Name Server hijacking redirects your trusted clients to a malicious website or their server
• Crypto-jacking: Cybercriminals take over your servers and network to theirs for cryptocurrency, which costs business money in lost resources.
• Insider threats: Internal risks in which employees abuse access to the data and information on company networks.
• Denial of service attacks: Network and servers are overloaded by fraudulent network traffic to bring your website or business offline, and you cannot service clients.
• Identity theft: One tries to obtain a company’s financial information or personal information and use this data to make unauthorised transactions.
• Property theft is also known as intellectual property theft; this cyber threat involves getting access to ideas or creative expressions from individuals or companies without their permission.

Also Read: Better cyber safe than sorry: Don’t wait till you’re hacked

Many small businesses neglect their security procedures mainly because they think it will cost them a lot. However, the consequences of falling victim to a cyber-attack can be detrimental to your brand and reputation and result in financial loss.

5 factors in determining cybersecurity costs

To ensure that your organisation is secure, balance the threat with the business’s risk appetite and your skillset in-house before considering the appropriate technical controls or deciding what external resources are needed to help support you.

The costs will differ according to numerous factors:

• Industry

The number of online security breaches is rising across all industries, and some verticals are more vulnerable to these attacks. Financial institutions, construction firms, healthcare providers, eCommerce and IT companies are the fields that experience the most malicious behaviour.

Companies within the industries are more susceptible because operations involve sensitive information to provide financial gain to an attacker.

• Company size

Attackers can use employees and the company networks as the entry point to access sensitive data, more employees, more possible opportunities for successful phishing attacks and business email compromise.

• Data types

Businesses that collect more sensitive data will need additional security layers to comply with industry-standard legal compliance.

For example, for medical providers who keep patients’ medical reports or businesses that store customers’ credit card information, the more sensitive the data is, the higher the cybersecurity expenses.

• Utilised hardware and software technologies

The hardware and software your operations use determine the kind of security measure that you have in place. After all, safeguarding your company’s server is different from protecting your website. Your current setup plays a role in determining the amount you should allot for cybersecurity costs.

• On-premises deployment vs Security-as-a-Service (SECaaS)

The traditional on-premise deployment is often very costly. You need to purchase servers or appliances with databases, software and licences, and let’s not forget the necessary facility and utility to ensure the on-premise infrastructure is working well.

Also Read: There is a concerning lack of cybersecurity talent. Here’s how to tackle it

SECaaS is a subscription model in which you just need to pay a flat fee based on the unit price, depending on the service you subscribed to, with no other hidden installation or service cost.

For example, in Email Security Protection as-a-services, you just need to pay a “flat fee per user”, including the technology’s licence. You can choose based on a monthly or annual subscription basis.

How to determine your company’s cybersecurity budget?

Companies’ spending on cybersecurity is often tied to their IT budget; your account needs to fit into your business size and risk evaluation.

Industry leaders like IBM feel that a healthy cybersecurity budget should make up 9 per cent to 14 per cent of the overall IT department’s annual budget. In reality, the estimates of what companies currently pay to vary, ranging from 5.6 per cent to 20 per cent of the company’s total IT spend.

According to Forbes, spending on cloud security is predicted to increase by 33 per cent, becoming a US$585 million-dollar market, and data security will grow by 7.2 per cent.

Big enterprises are doing all to avoid cyber threats, but smaller businesses aren’t far behind. This isn’t a surprise since remote working has left us all exposed.

People are much easier targets when out of the office, so it’s only logical to increase cybersecurity budgets to avoid being targeted.

Speaking in real numbers: if your 50-employee company has an IT budget of US$30,000 annually, you should plan to use at least US$3,000 for security. Your cybersecurity provider can often help you identify the highest priority and lowest cost solutions to tackle with your limited budget.

You can tailor your cybersecurity programme and slowly grow your budget in the coming years to provide enhanced protection and help mitigate risks.

Final thoughts

Cybersecurity is no longer a “nice to have” but a “need to have” for all businesses. No business can predict when or how they will get a cyber threat, but they can fortify vulnerable systems in advance. A cyber-attack can make or break a company, depending on how prepared they are.

A comprehensive cybersecurity programme doesn’t have to cost a lot of money, but it does require prioritisation and commitment: Cybersecurity is an investment, not a liability.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Join our e27 Telegram group, FB community, or like the e27 Facebook page

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Southeast Asian SME digital financing platform Funding Societies (also known as Modalku in Indonesia) alongside automotive marketplace platform Carro has announced an undisclosed investment in Indonesia’s Bank Index.

The move marks Funding Societies’s entry into the neobanking space and its drive to offer digital financial services to underserved businesses in the region.

With a focus on SME Banking, Bank Index is a privately-owned national bank with a footprint of 53 offices networks in major commercial areas across Jabodetabek, Java, Sumatra, Bali and Batam. It also conducts business across several commercial supply chains while offering mobile and internet banking services to its clients.

Also Read: Funding Societies lands US$18M debt fund, on track to raise US$120M

Kelvin Teo, Co-Founder and Group CEO of Funding Societies, said, “…our complementary capabilities will enable us to serve SMEs better across banking, payments, lending and digital services to uplift Southeast Asia’s economies through small businesses.”

The Indonesia FinTech Association (AFTECH) Annual Members Survey held in 2021 revealed that the neobank cluster can rapidly grow in the future, especially for the unbanked population, with an estimated growth of 51 per cent in Indonesia. This is further backed by Ernst & Young’s 2021 NextWave Global Consumer Banking Survey, highlighting the highest rates of adopting neobanking activities amongst consumers in the Asia Pacific market.

Gimin Sumalim, President Director of Bank Index, added, “Together, we will partner to forge strategic initiatives based on our shared vision and mission to expand our services to our target market greatly. This collective step is also a reference point to continue pursuing comprehensive digital transformation.”

Funding Societies provides digital financing services, where developing MSMEs can apply for up to SGD2 (US$1.5) million in working capital financing funded by institutional and retail investors through a digital market.

In addition to Singapore and Indonesia, Funding Societies also operates in Malaysia, Thailand, and Vietnam. The company has facilitated more than SGD3 (US$2.2) billion in working capital through more than five million MSME loan transactions.

Also Read: Samsung backs Funding Societies to drive its vision of financial inclusion for SMEs in SEA

Funding Societies is backed by SoftBank Vision Fund, SoftBank Ventures Asia, Sequoia Capital India, Alpha JWC Ventures, SMBC Bank, Samsung Ventures, BRI Ventures, Endeavor, SGInnovate, Qualgro, and Golden Gate Ventures, amongst others.

In February this year, Funding Societies announced a US$294 million funding led by SoftBank Vision Fund 2.

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Driven by lockdowns and remote work, video content consumption has tremendously increased in the last two years, with consumers watching 14.6 billion minutes of video in 2021, a 121 per cent increase from two years before.

Video marketing is expanding and reaching more consumers than ever before across the most popular social media platforms. Every brand is looking for ways to flex their creative muscles via video marketing in engaging with their online customers. 

Since more and more consumers spend a quarter or more of their time watching videos, businesses are using video marketing. I’ve rounded up five video marketing trends I believe we’ll see in video marketing this year.

The explosion of short-form videos

The information age has changed the general attention span. With shorter attention spans, less is more. People can consume the short-form video content quickly and capture the audience’s attention easily.

We also observed that brands have a strong preference in leaning toward short-form video content, ranging from 20 seconds to two minutes.

According to a study by Wootag, the audience overall prefers content between 15-30s with a minimum average view time of 11s which translates to a minimum reach of 50 per cent of the video watched.

Brands are also adopting innovative ways to increase completion for videos that are 30 seconds or more. In videos created by brands that are 30 seconds or more, we have seen brands adopting innovative ways to increase completion such as letting users watch more at the end of their 30s or enabling an interactive means to watch the remaining or building sequences.

Also Read: Diversity and inclusion marketing campaigns: Everyone, everyday, forever

If you want to capture the audience’s attention easily, a short video across 15 to 30 seconds is your choice.

Live video drives far more engagement, the demand is increasing

A recent study projects that the global video streaming market will reach US$184.27 billion by 2027. With 5G technology, it will open up even more new opportunities. Live video is a way to expand your digital presence and potential customer bases by attracting thousands of viewers on social channels.

Moreover, live streaming leads to discussion amongst viewers. In general, it drives six times more interactions over regularly posted videos.  The raw footage with “no-retakes” creates a sense of intensity that isn’t as mimicked in pre-recorded videos and facilitates two-way communication.

It helps customers know brands up close and allows brands to showcase their products or services in an authentic manner. Thanks to the direct interaction with audiences via live comments and Q&A, brands provide audience engagement to viewers which makes them feel like VIPs.

Interactive videos are booming

Interactive videos enable the audience to interact with the video content itself in a variety of ways (including branches, data inputs, quizzes). With interactivity, on average seven seconds are spent interacting with the elements of the video that promotes consideration of the product and/or brand itself.

Through the branches, data inputs, surveys and quizzes, brands can understand the users who they are and what they are interested in. It can be an effective way for marketers to build their target segment.

Customised solutions and services can help business and finance brands to engage with their customers according to the needs of their audience. In the automotive industry, where promotions involve a more lean-forward experience with booking test drives, sign-ups for the latest deals and first come first serve services. 

We have seen a jump in conversions through sign ups, product sales, and a minimum 4X uplift of awareness from the campaigns with the interactivity on our platform last year. 

Men’s health company, Roman, ran a very successful campaign to educate users about their products using instant experience and doubled their CTR and sales with a 45 per cent higher conversion rate.

Shoppable videos will make a big splash

We are entering the era of always-on shopping as we can window shop throughout the day digitally. According to Google research, 63 per cent of YouTube viewers in the UK say that they bought from a brand as a result of seeing it on YouTube.

Bridging the gap between discovery and purchase to deliver a seamless and personalised experience that exceeds customer expectations is critical.

Interactive shoppable videos can simplify the purchase and allow customers directly experience the brand and shop within videos. It reduced customer frustration of constantly redirecting between advertisement pop-ups and websites.

Also Read: 3 stages of marketing for your startup that can drive effective results

Interaction in video improved overall customer experience, conversion and loyalty to the brand. On average, interactive shoppable video drove uplifted four times the traffic to the brand’s e-commerce site.

Data-led video marketing campaign will drive the success

In the digital era, indicators like impressions, completion rates and clickthrough rates will allow marketers to quantify overall campaign performance. Beyond this, there are some ways to gain specific insights and measure them like other digital marketing campaigns to make your future campaign successful.

Through creating multiple segments and running individual tags per segment, you can build audiences based on various engagement parameters and personalise the video content.

Planning a device wise campaign is also a way to understand more the behaviour of your target audience and optimise your strategy based on the data.

Each of the campaigns has its uniqueness, utilising data to analyse and decide the time of interaction in the duration of the video, and real-world signals such as time, weather, sports, etc to create dynamic interactions are both vital to make the campaigns more effective.

In conclusion

Video marketing has never been more important for brands to connect with their audience, capture their behaviour and eventually nurture them to a purchase or conversion.

Under the new normal, marketers have to integrate Video Marketing into their digital marketing and content strategy to reach and engage with audiences.

You will capitalise on this growing segment to increase conversion rate, superior reach and deliver a personalised experience to audiences. 

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It wouldn’t be an exaggeration to say blockchain-based play-to-earn (P2E) games are now a key source of income for many people worldwide. 

Take the Philippines, for instance, where Axie Infinity feeds many a mouth. The P2E metaverse game became very popular in the archipelago, with COVID-19 destroying the jobs and livelihoods of many.

Welcome to the exciting world of P2E games.

But for any of the gaming companies in the market, including Axie Infinity, the journey to the top was not easy. It took great effort, grit and determination. To top it all, Axie built a compelling product with the consumer in mind.

“Getting gamers to embrace your blockchain or metaverse games requires more than hard work,” says Hung Tran. “You cannot win their hearts unless your games are fun and user-friendly.”

P2E vs POE

And this is exactly the cornerstone of the ‘play, own, earn’ (POE) model that Summoners Arena, a startup founded by Tran, has developed. “We remove entry barriers and promote sustainable development where gamers can focus on gameplay while also enjoying financial benefits,” he adds.

Summoners Arena, which Tran, a serial entrepreneur, founded in Vietnam in May 2021, is a role-playing game (RPG) that aims to redefine user experience in the blockchain gaming space. (RPG refers to games in which players take on the roles of imaginary characters who engage in adventures, typically in a particular fantasy setting overseen by a referee).

Also Read: How Sipher won high-profile VCs’ hearts even before its blockchain games hit the market

Summoners Arena integrates traditional and blockchain gaming elements to provide a multi-layered experience for players to participate in immersive gameplay and experience true ownership over gaming assets while earning digital assets.

In this game, players summon heroes to engage in five-vs-five battles with fellow Summoners through various game modes and settings, with heroes represented as NFTs with unique stats and features.

Summoners Arena is set out to be a multi-game universe of various genres made into a franchise based on the antique lore of Summonia and Summonian Heroes.

“Our game requires players to strategically plan their resources, items, characters, and formation to maximise the gaming experience. It is heavily based on the players’ decision-making. This makes it a perfect fit for the current blockchain and crypto uprising,” Tran remarks.

Bridging the gap

In Tran’s opinion, the primary purpose of any game is to satisfy the users in terms of entertainment. However, most P2E gaming players are significantly driven by the earning aspect. The reasons can be ascribed to the lack of sufficient gaming structure or the sophistication of the gameplay.

“We are here to bridge that gap. We aim to help build the blockchain gaming industry to become more balanced between ‘playing’ and ‘earning’ aspects,” adds Tran, who is also the co-founder of OneSoft (the 16th largest game publisher in the world in 2021) and ex-CEO of ABI Game Studio.

“Users can fully enjoy our game and play it in longer terms, just like what they are doing now in the traditional market. At the same time, it gives them the right to control their in-game asset (the NFTs aspect) and can earn some profit while playing. This is what our POE is all about.”

Also Read: Metaverse is around the corner and you should play a role in it

The company claims to have millions of users worldwide playing the traditional version of Summoners Arena.

Summoners Arena is scheduled to launch two official versions of the game, a non-blockchain free-to-play (F2P) version where users cannot earn digital assets and a play-own-earn version. Players of the F2P version are rewarded with free characters and features when they join the POE version.

In the blockchain version (Mainnet), players can play a specific set of game features out of more than ten features already favoured by the players of the traditional version, such as PvP (person vs person), PvE (person vs environment), Dungeon, Weapon Forging, and Black Market.

Even though the Mainnet version has not been launched, it already has many users playing its open beta version. The recent statistics suggest that its strongest user base is from Asia. Tran says the closed beta tests were oversubscribed with over 5,000 users from different countries.

“Besides this, our development team has integrated a mix of NFT and non-NFT structures, allowing traditional players and new blockchain players to experience the game without initial capital investment,” he maintains.

GameFi and opportunities

Global blockchain games account for just a tiny percentage of the overall gaming industry. This presents a massive opportunity.

“One of our goals is to bring the real gaming experience to games on blockchain and convert the traditional gaming users to GameFi (a combination of game and finance) players. Hence, it only gives more benefits for players besides their entertaining purposes,” he explains. 

“Summoners Arena would like to pave the way for traditional gamers towards an easily accessible blockchain game with a well-developed P2E model.”

To date, the gaming startup has raised US$4.25 million across seed funding and strategic financing round. The investors include Pantera Capital, Coinbase Ventures, Onechain Technology, GuildFi, Merit Circle, Cosmic Guild, Coin98 Ventures, Istari Ventures, Spartan Group, Impossible Finance, Kyber Ventures, and Kyros Ventures. Prominent angels, including Chang-Han Kim, CEO of Krafton, and Mirza Uddin from Injective Labs, are also among its backers.

Also Read: Infinity Force scores US$5.5M seed funding led by Animoca to provide infra for global P2E communities

Undoubtedly, P2E games are spearheading a new age of blockchain gaming. The opportunity to earn real money by playing a game with blockchain technology and NFTs is attracting even more players and games to the market.

Shortly, more sophisticated products may change the whole GameFi landscape. Summoners Arena intends to bridge the migration of traditional gamers into the crypto world.

But can it emulate the success of the likes of Axie Infinity?

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In an interview with CNBC, Gary Vaynerchuk predicted that 98 per cent of NFT projects would fail. Despite the unfavourable prognosis, he’s still hopeful that the industry will eventually mature and become a permanent fixture in the mainstream. We can expect an extremely volatile market from all the speculation until then.  

Success in the NFT space has generally been characterised by two factors:

• How many of the NFTs were minted out
• What is the floor price?

These KPIs encapsulate the perceived value and potential of these projects through demand and price discovery. Granted that these metrics are valid, there is a trend that I’ve been observing among the projects that have been deemed successful: a secondary mint.

“Where do we go from here? The suspense is a thrill.” – Urbandub

Founders expend a tremendous amount of energy and resources to get the perfect mix of art, tech, community, and utility, culminating in a first NFT mint.

The project will have raised enough capital to implement the plans identified in their roadmap if they get it right.  Which begs the question, why would you need a second mint?

Technical limitations

Once on the blockchain, always on the blockchain. There is no way to easily edit a smart contract or the digital assets tied to it once it has been minted.

If a security flaw was overlooked, or utility offering changes, it will take gargantuan efforts to enforce edits. This leaves little incentive to develop complicated smart contracts at the outset.

As a result, first-generation NFTs tend to be access tokens only which by now have templatised smart contracts at the ready.

Further, a smart contract on the Ethereum blockchain can only occupy a maximum of 24KB. This means that complicated dApps need to be split across multiple contracts.

Also Read: Women of Web3: Top women contributors tell us all we need to know about Web3

We can imagine multiple succeeding drops needed to implement a complex contract in its entirety. This is one of the reasons why you’ll find new utility, staking, the introduction of tokens, and play-to-earn mechanisms released in next-generation NFTs.

Keeping things on the down-low

Ideas are cheap, implementation is everything. That’s what you learn as a Web2 startup founder. But there’s still a degree of secrecy that you need to maintain when building your project. This is one thing that boggled me when I entered the Web3 world.

The spirit of collaboration is unparalleled. Especially in the beginning, roadmaps were very comprehensive. You knew exactly where the projects were headed.

These days, builders are more strategic with how they release information to prevent being shafted. The utility released through a 2nd Gen NFT then functions as a hedge on your IP. 

Another benefit of a second-generation NFT is more realistic timelines. One thing I noticed about people invested in NFTs is that they move on a different timescale.

Because it may take time to build a good thing, a slow release of additional benefits may be necessary. Founders can then deliver on their initial promises and add more value to the project as capacity increases.

Storytelling that converts to brand love

It was on April 23, 2021 when Bored Ape Yacht Club first opened minting to the public. In a week, the 10k PFP collection was sold out. On August 28, a token, serums, were arbitrarily airdropped to all holders.

Those who aped in knew it was coming, but v1.0 of the roadmap gave no specifics. As soon as the BAYC holders exposed their beloved Apes to the free serum, Mutant Apes were unleashed.

That experience was storytelling gold that created the hype for 2nd generation mint, among other marketing efforts. The build-up generated over months that peaked with the Ape glow-up drove the demand for the 20k PFP MAYC project so much that mint sold it out in one hour.

That’s the power of a story. Besides, who doesn’t like free things? 

Increasing reach

One crucial decision that founders face when they launch a PFP project is the number of NFTs in a collection. The number that seems to stick is 10k. Or, at times, an auspicious 8,888. In a market where the price is driven by supply and demand, too many tokens may drive the price down.

Also Read: Are NFTs and celebrities a match made in heaven?

Second generation NFTs allow you to increase the number of holders while keeping tabs on the price. This is an approach that  World of Women took.

With their successful genesis collection sold out and a floor price that tracked well even eight months after the initial mint, the team offered 22,222 second-generation NFTs through its WoW Galaxy collection.

More holders increase the visibility of the project and the causes that they support. All while retaining the value for those in the community.

Inflection points

Jungle Freaks is slated to release its third round of NFTs called the Fallout Freaks in May 2022. The team touts “New Artist, New Team, New Era”. They’ve onboarded award-winning Brazilian artist, Andre Muller to lead the way.

Fallout Freaks’ art aims to set a new standard for detail and design, bringing a fresh and modern expression of the Jungle Freaks. Fallout Freaks is the token that completes the JF ecosystem.

Together with JF Gen 1 and JF Motor Club (that serves as a metaverse pass and P2E game), Fallout Freaks brings in the final funding needed to transform Jungle Freaks which started out as a family project into a formidable self-sustaining business model.

Final thoughts

We do need to address the elephant in the room: succeeding NFT drops are a form of fundraising.

One question is why an NFT project would require additional funding months after raising 686Eth (in the case of WoW). Web3 sceptics attribute this to sheer greed, especially with the speculative nature of the space.

However, I think there are sound reasons to create a second-generation drop. Founders can wield this strategy to build long-term value for their shareholders, just like a Series A, B, and C fundraising round for startups.

Simpler projects may not need it, but when it’s time to scale up, it’s time for that next drop.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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Filipino cloud kitchen startup MadEats has secured US$1.7 million in seed funding from JAM Fund, Crystal Towers Capital, and Starling Ventures.

The Manila Angel Investors Network and Rebel Fund, a VC fund powered by a network of Y Combinator alumni, also co-invested in the round.

MadEats previously raised funding from Y Combinator and 335 Fund (run by Paymongo Co-Founder Luis Sia).

MadEats is an online delivery-only restaurant group. It builds its own food concepts, takes orders from its virtual storefront, and fulfills deliveries with its own fleet of riders.

Also Read: How Philippine cloud kitchen industry is piggybacking on the country’s unique food culture, shifting customer behaviour

Since starting in November 2020, MadEats has launched six brands — Yang Gang (Korean fried chicken shop), Chow Time (Chinese takeout), Fried Nice (fried rice), Dot Coffee, MadBakes (desserts), and MadMakes (for bulk orders, corporate packages, and packed meals).

It currently has three ghost kitchens in Makati, Quezon City, and Manila. MadEats plans to expand further in Metro Manila.

The expansion also includes plans to enable its kitchens with advanced technologies, an end-to-end ecosystem of apps, services, custom third-party integrations, and MadKitchenOS. So far, the platform features an automated order routing system and analytics.

Also Read: All female-led MadEats ropes in Tinder co-founder as investor to scale its internet food brands in Philippines

“We want MadEats to be the modern-day virtual restaurant, focusing on creating better products and scaling them faster through ghost kitchens, so customers get a better dining experience, wherever they are,” said CEO Mikee Villareal.

In November 2020, MadEats bagged an undisclosed sum in pre-seed investment, led by Tinder co-founder Justin Mateen, with the participation of Luis Sia.

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