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Online threats? Protect yourself with these tools

UKISS Hugware

The UKISS HugwareTM hardware wallet and cryptosecurity device.
Photo: UKISS Technology

The surge in internet-related crimes has become a cause for concern for businesses and individuals, and rightfully so. But with the right tools in place, everyone can play a part in fighting cybercrime.

Phishing and ransomware attacks rose in Singapore in the last two years as more people shifted online during the pandemic. Last year, the Cyber Security Agency said that it detected more than 40,000 unique phishing URLs and 85 cases of ransomware attacks in 2020.

What is phishing?

Phishing refers to a tactic commonly used by cybercriminals to gather personal information through deceiving emails and messages. The goal is usually for the target to click a link and give up their details, thereby giving attackers access to assets like bank accounts, or downloading a document planting malware into a computer system.

Also read: Putting the Tech in Textile: D-Plus Trading reinvents the textile scene

What is ransomware?

Ransomware refers to a type of malicious software designed to block access to data, documents, and systems until the victim pays up. Attackers usually use encryption to block access, leading to network breakdowns that may result in financial losses or expose sensitive documents that can cause reputational damage.

It takes a village to nurture a healthy online environment, as cliche as that may sound. Good data hygiene starts with nobody but you. With the right tools, integrating data protection habits into our daily lives can be smooth sailing.

Here’s how:

  • Encryption

Encryption is a method of securing digital data by encoding its original representation into a cryptic format that only authorised parties or key-holders can decipher. Imagine converting all your sensitive files into cryptic texts. How would a hacker gather any information about yourself despite intruding on your computer or phone?

Encryption software like the U-Hide provides safe encryption of frequently accessed files that can only be accessed by you, the key-holder. The key is secured by a physical cryptosecurity device and authenticator known as the HugwareTM.

UKISS Hugware

U-Hide software logo by UKISS Technology

  • Backup

Backing up your files or duplicating them for storage in a separate network helps you quickly recover your files in the event of loss or device damage. But what some don’t realise is that backing up your folder can also protect you from losses caused by ransomware attacks.

Imagine being locked out of your system by a cyberattacker demanding ransom. With your backup, you can simply disregard the attack and reset your system and go on with your life like it never happened.

Also read: The most successful AI-Voice B2B SAAS from Japan is now expanding to build a unicorn in Southeast Asia

It is best to fortify your data with encryption wherever you store your backup. The U-Archive application will allow encryption of data backed up on the cloud (e.g. Dropbox and Google Drive) and accessible only by the Hugware authentication device holder.

UKISS Hugware

U-Archive software logo by UKISS Technology

  • What else can you do?

If you are still concerned about the risk of falling victim to cyberattacks, you may want to consider something called Self-Sovereign Identity, or SSI. It can be regarded as an advanced personal digital security framework involving decentralised identifiers, or DIDs, that can potentially be used in two-factor authentication processes instead of SMSes.

With all of these tools and modes of protection, you can sleep soundly knowing that your important data aren’t being accessed by malicious elements.

About UKISS Technology

Founded and incorporated in Singapore in 2021, UKISS Technology is dedicated to building an ecosystem of decentralised identity and cybersecurity solutions. Learn more about our hardware and software solutions and other exciting plans on our website, ukiss.io.

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This article is produced by the e27 team, sponsored by UKISS Technology

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Facebook early investor TCV leads Darwinbox’s US$72M funding at US$1B valuation

Singapore-based HR-tech platform Darwinbox has bagged US$72 million in a new funding round led by Technology Crossover Ventures (TCV) at over US$1 billion valuation.

The round also saw participation from existing investors Salesforce Ventures, Sequoia, Lightspeed, SCB 10X, JGDEV, Endiya Partners and 3One4Capital.

This round takes the company’s total funding raised to date to US$110 million.

Darwinbox will use the capital for global expansion, accelerate technology, and strengthen its product, engineering and customer success teams. It also plans to scale its go-to-market presence in multiple geographies.

The company intends to triple its team within a year, adding more than 100 team members in Southeast Asia across its Singapore, Kuala Lumpur, Jakarta, Manila and Bangkok offices.

Also Read: DarwinBox bags US$15M to expand its enterprise HR-tech platform in SEA

Since its last fundraise from Salesforce Ventures a year ago, Darwinbox has grown 300 per cent in Southeast Asia.

Founded in late 2015, Darwinbox is cloud-based human capital management (HCM) platform catering to HR needs across the employee lifecycle, including recruitment, onboarding, core transactions (leaves, attendance, directory), payroll, travel and expenses, employee engagement, performance management, rewards & recognition and people analytics.

The firm said in a press note that its product is powering digital HR for more than 1.5 million employees from 650-plus enterprises worldwide. Its clients are Zilingo, Zalora, Carousell, Tokopedia, MatchMove, Funding Societies, Mitra Adiperkasa, and JG Summit Holdings, to name a few.

Founded in 1995, TCV has invested over US$16 billion across 350 investments of varying structures, including mid-stage, late-stage and public company investments. Its investments include Airbnb, Believe, Brex, Dream Sports, FarEye, HireVue, Mollie, Nubank, Razorpay, Nerdy, RELEX Solutions, Revolut, RMS, Sportradar, Spotify, Trade Republic, The Pracuj Group, and Zepz.

Ready to meet new startups to invest in? We have more than hundreds of startups ready to connect with potential investors on our platform. Create or claim your Investor profile today and turn on e27 Connect to receive requests and fundraising information from them.

Image Credit: Darwinbox

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Beyond burn out: Why you should also celebrate the pursuit and not just wins

pursuit

Many months ago, I felt super uninspired. I have time for my morning routine, work that I love doing, can eat all the delicious food around Bali, have routine yoga and meditation sessions, sunbathing and sunset every day, in short: I have a beautiful life every single day.

But looks like, I’ve made my life too easy and predictable. I literally get burnt out from stacking pleasure!

I didn’t know what was wrong with me at first until I came across a thread shared on Twitter by a quite well-known VC’s LP that sounds similar to my ‘symptoms’. I followed down the rabbit hole of the newfound suspect of my vanilla life to YouTube, and spend a few hours watching podcast after podcast by Andrew Huberman.

Turned out I was trapped in a situation called: dopamine addiction. I kept giving myself more and more rewards and stimulation every time without even needing to try hard (late-night TikTok scroll is one of them). And now that I feel numb to all of the pleasure I’ve built in my life, I need to stop and do dopamine fast.

Dopamine fast is when you stop giving yourself constant predictable rewards/pleasure for a while. Think silent retreat, not using your social media for a while, fasting, etc.

Also Read: For your mind only: How to deal with founder’s burnout

The key is to be mindful and be present. This is also a good time to practice meditation, journaling, enjoy quality time with your loved ones without gadgets, etc.

I’ve learned that we also get burned out if we can’t see the immediate results of what we’re doing. I break goals in small chunks (I have OKR even for my personal life). I make it a habit to create a daily intention and checklist that will show my progress on that day.

I notice and celebrate my micro-progress and write it down in my gratitude journal. I also celebrate progress with my team/best friends.

Give random rewards to yourself. The anticipation of pleasure is what releases dopamine. Pause, reflect and recognise that you’re doing something positive. A well-known stoic practice is to journal the answer to these questions:

“What went well today? What did I do to contribute to that outcome?”

Last but not least, take joy in the pursuit. We’re always getting there and it’s fun!

Enjoy the first half of January 2022!

Ps: To increase my dopamine level, I’m stepping up my game and organise a conference for Remote Skills Academy with 35 speakers from Indonesia and around the world. Check out Remote Skills Summit Indonesia 2022

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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Singapore, Sri Lanka named as top Asian emerging ecosystems for cleantech startups

Startup Genome returned with its new The Global Startup Ecosystem Report: Cleantech Edition. The report named Singapore and Sri Lanka as the two promising cleantech startup ecosystems for Asia.

Sri Lanka was named as in the Ecosystems To Watch list due to the availability of affordable talents in the country. Top verticals in the market included cleantech, agritech, and foodtech.

Meanwhile, Singapore is noted for the strength of its funding and general startup ecosystem performance. In the market, the top verticals included fintech, cleantech, agritech, and foodtech.

In general, the top cleantech startup ecosystem in the world is still being dominated by startup hubs in North America and Europe with the top five being Silicon Valley, Tel Aviv, Stockholm, London, and Los Angeles.

One factor that Singapore and Sri Lanka have in common, that had pushed them to become a promising cleantech startup ecosystem, is the amount of government support and startup-friendly regulations that these two markets have.

In terms of funding, the report noted the decline of Series A funding in Asia in recent years. But it also noted that despite the decline, it recorded a two-times increase in total late stage investments (Series B+) in 2020, from US$1.17 billion in 2019 to US$2.47 billion, driven in part by several huge investments in EV companies.

Also Read: COVID-19, the environment, and the tech ecosystem: what opportunity is available out there for us?

In general, cleantech companies have the highest age at transaction of any sub-sector, with the average company taking 3.8 years to reach Series A and 5.5 years to reach Series B – almost eight months and 11 months longer than for tech startups across sectors.

What it takes to scale a cleantech startup

In the report, JF Gauthier, Founder & CEO of Startup Genome also named the common problem that cleantech startups are facing globally: the so-called “scale up gap.”

“If we could scale all of the cleantech innovations we currently possess, we might be halfway or —-who knows-— all the way to a net-zero economy. Sadly though, cleantech startups often run up against significant barriers when bringing their solutions to global markets. And while more capital than ever has been raised and invested recently by VCs, investors also poured money into cleantech startups 15 years ago and saw very few results. More capital
alone will not solve the scaleup gap,” he explained.

He further elaborated that historically, many of the world’s most successful startups have been in the software business, and for good reasons.

“Software startups offer solutions that have an inherent and large cost advantage, replacing labour with high variable costs with software that has a near-zero marginal cost. Cleantech companies, however, invest vast amounts of time, money, and technical skill to develop solutions that then start out with a big cost disadvantage, sometimes to the order of 100 times. These solutions compete against traditional technologies with huge economies of scale, fully depreciated production assets, and decades of production experience. It’s no wonder cleantech startups are far harder to scale than software-based businesses,” Gauthier stressed.

Also Read: How consumers are prioritising sustainability beyond the single lens of eco-friendly products

He offered the following as possible solutions to help build a thriving ecosystem:

– Creating demand-side policies
– Mobilising early stage capital with global industry expertise and customer relationships
– Bringing scaling skills and business experience to passionate cleantech entrepreneurs
– Combining venture investors with foundations and government funds to create larger and more patient capital

Ready to meet new startups to invest in? We have more than hundreds of startups ready to connect with potential investors on our platform. Create or claim your Investor profile today and turn on e27 Connect to receive requests and fundraising information from them.

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YC-backed mental health startup Intellect bags US$10M Series A

Theodoric Chew, CEO and Co-founder_Intellect_Series A funding_news

Intellect CEO and Co-Founder Theodoric Chew

Singapore-based mental health startup Intellect has secured US$10 million in a Series A financing round led by US-based HOF Capital.

Other institutional backers are Headline, East Ventures, MS&AD Ventures, DG Daiwa Ventures, Insignia Ventures Partners and Pioneer Fund.

The round also saw participation from a string of angels, including Henry Chan of Shopback, Rajive Keshup of Cathay Innovation, Neel Palrecha (former VP of Engineering at Headspace), Samvit Ramadurgam of Forge, Sagi Shorrer of Peak, Anubhav Nayyar of Snap, Gaurav Girotra of Tinder, along with family office funds of billionaire founders.

Intellect will spend the capital on expanding its footprint in Asia and increasing its product, engineering, and commercial headcounts.

Besides, the company also intends to level up its product offerings to include the whole spectrum of mental health care, ranging from self-care to live counselling, coaching, to crisis management.

The round comes five months after Intellect’s US$2.2 million pre-Series A round led by Insignia Ventures Partners, alongside new investors Y Combinator and XA Network.

Also read: How to tackle employee mental health to build a resilient workforce

Launched in 2020, Intellect aims to make mental healthcare and wellbeing support accessible for everyone through its end-to-end, 24×7 mental healthcare system in a single app.

The pandemic has boosted the demand for mental health support in the last two years. According to the World Health Organisation, new depressive and anxiety disorder diagnoses spiked 400 per cent in 2021.

“Existing mental health benefits and mental healthcare systems are under-equipped to service this surging need at scale,” stated Intellect CEO and Co-Founder Theodoric Chew. “Intellect goes beyond supporting workforces, going deeper into our broader vision of building an entirely new mental healthcare system tailored specifically for Asia.”

For companies, Intellect’s mental health benefits solution includes clinically-based digital therapy programmes and telehealth services, which connect employees to a panel of professional coaches and clinical therapists within minutes.

The app’s consumer version offers an introductory mental well-being platform with self-guided skill-building lessons and bite-sized “rescue sessions” to deal with stressful emotions.

As of last August, Intellect claims to have clocked over 2.5 million users and 20 enterprise clients globally, covering 12 countries and 11 languages.

In 2021, the startup claimed to have recorded a y-o-y revenue surge by over 20 fold. It involved a significant uptick in enterprise clients signing on to its corporate mental health benefits solution — such as online ordering and food delivery platform foodpanda and digital loyalty and e-commerce platform Shopback.

Intellect also partners with insurers and global benefits brokers across Asia to offer mental health solutions on a much larger scale.

The startup has over ten clinical studies underway in collaboration with leading universities and institutions, namely the National University of Singapore (NUS), King’s College London, University of Queensland and the Singapore General Hospital. 

According to Statista, the digital health industry in Singapore is estimated to increase at a 6.94 per cent annual rate (CAGR 2022-2025), resulting in a projected market volume of US$2,8 billion by 2025.

Ready to meet new startups to invest in? We have more than hundreds of startups ready to connect with potential investors on our platform. Create or claim your Investor profile today and turn on e27 Connect to receive requests and fundraising information from them.

Image Credit: Intellect

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Meet the 5 Southeast Asian startups graduating from Sequoia Surge’s sixth cohort

Surge_six cohort_news

Surge, a Sequoia Capital-operated scale-up programme for startups in India and Southeast Asia, has announced the 20 new startups graduating from its sixth cohort. 

Of the total 20 startups, 17 have already received US$60 million funding from Sequoia and other investors. Surge stated in an announcement that the sixth batch comprises the largest number of software startups, with more than half building and providing cloud infrastructure, developer tools, data protection, and SaaS. Other startups belong to the categories: cybersecurity, fintech, agritech, e-commerce, direct-to-consumer (DTC) brands, and edutech. 

“As many products and services continue to move online, we’re starting to see greater diversity in the types of SaaS startups applying to and taking part in Surge,” noted the programme. “Sixty per cent of Surge 06 companies are building solutions for global markets from day one.”

For the first time, Surge also has onboarded startups from Malaysia, Thailand, and Taiwan, besides India, which is home to 50 per cent of participants. 

Below is a snapshot of the five startups based out of Southeast Asia:

  • Grupin is an Indonesia-based social commerce platform offering an interactive, community-based shopping experience to consumers, along with the benefit of large discounts on bulk consumer products.
  • Infina is a retail investment software that allows young, tech-savvy Vietnamese to start investing with little sum and lower risk.
  • IIIMMPACT is a Malaysia-based fintech firm that provides a full suite of APIs ranging from mobile top-ups, utility bills, government services, insurance and travel under one umbrella.
  • Manatal is a Thailand-based SaaS platform for end-to-end recruiting and onboarding.
  • HelloMida is a Vietnam-located DTC fashion brand that allows Southeast Asia’s digitally native GenZ customers to express and celebrate their uniqueness through a real-time retail model.

Also read: Startup funding rounds: A handbook from seed to exit

Launched in 2019 by Sequoia India, Surge has evaluated over 10,000 companies for its accelerator programme and has grown to a network of 112 startups and 246 founders. 

Upon joining each cohort, startups will receive a seed investment of around US$1 million to US$2 million. The four-month programme also provides training, global immersion tours, and assistance from a network of extraordinary mentors coming from successful companies such as Gojek, Google, Uber, WhatsApp, Zilingo, and more. 

Surge focuses on early-stage projects, which mean that participant could be someone with an idea and a slide deck or an early-stage founding team that already has the product-market fit and a round of seed funding.

The programme’s goal is to supercharge these projects and give them an unfair advantage to scale and grow, form a team, make smart business model choices right from the get-go, and raise a Series A round soon after. At the end of Surge, founders will have the opportunity to raise capital during an “UpSurge” week from a curated list of angels, seed funds and VCs. 

Ready to meet new startups to invest in? We have more than hundreds of startups ready to connect with potential investors on our platform. Create or claim your Investor profile today and turn on e27 Connect to receive requests and fundraising information from them.

Image Credit: Surge

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Grab, Singtel are new strategic investors in Bank Fama

PT Elang Mahkota Teknologi Tbk (IDX: EMTK) through its subsidiary PT Elang Media Visitama (EMV) has announced the participation of Grab and Singtel as strategic investors in PT Bank Fama International (FAMA). Both companies acquired 16.26 per cent of shares in Bank Fama.

Based on documents filed to Indonesia Stock Exchange (BEI), Grab Holdings Limited (Grab) and Singtel Telecommunications Limited have invested in Bank Fama through Singtel Alpha Investments Pte. Ltd.

Both companies agreed to acquire 2.35 billion of new shares in Bank Fama or equal to 16.26 per cent of capital.

Following the issuance of these new shares, EMV’s ownership in Bank Fama changes to 62.76 per cent, PT Nusantara Berkat Agung owns 4.72 per cent, while Grab and Singtel own 16.26 per cent.

“This strategic investment is part of the effort to accelerate and develop the business and digital ecosystem of Bank Fama,” the company stated in a BEI filing.

Previously, EMTEK has acquired nine billion shares in Bank Fama or 93 per cent of all capital invested; this action was completed in December 2021.

Headquartered in Bandung and founded in 1993 with IDR10 billion (US$698,000) in the capital, Bank Fama has a network of online branches in Bandung, Jakarta, and Tangerang with a focus on the retail segment, particularly SMEs. By December 2020, Bank Fama has IDR1 trillion (US$69 million) in main capital.

Also Read: BRI Agro CEO Kaspar Situmorang: Why tapping into the ecosystem is key to a digital bank’s success

The involvement of Grab in digital bank

Grab has an interesting history prior to its involvement as a strategic investor in EMTEK’s digital bank. Especially if we look at the journey of these two companies, we can see that Grab is not a new name for EMTEK.

Last year, EMTEK invested IDR5.44 trillion in PT Grab Teknologi Indonesia or Grab Indonesia as a token of synergy between the two companies. By June 2021, EMTEK has scored 5.88 per cent of shares in Grab Indonesia.

Recently, Grab and Bukalapak participated in a rights issue for Allo Bank, a digital bank belonging to conglomerate Chairul Tanjung. Bukalapak now has 11.49 per cent of shares in Allo Bank.

As it is already widely known, PT Bukalapak.com Tbk (IDX: BUKA) is associated with PT Kreatif Media Karya (KMK), an EMTEK subsidiary in the media and digital sector. By March 31, 2021, EMTEK owns 34.88 per cent of shares in Bukalapak through KMK.

The affiliation between EMTEK, Grab, and Bukalapak revealed a strong link of the product ecosystem amongst digital banks in Indonesia, especial in the matters of providing financial services.

Grab’s participation also strengthened reports about an attempt to strengthen a digital ecosystem that consists of the elements of commerce, online-to-offline (O2O), and digital payments in Bank Fama. Grab itself already owns an ecosystem of various services that can seamlessly integrate with Bank Fama’s ecosystem.

However, Bukalapak’s entry into the digital banking space through Allo Bank represents a different approach. Bukalapak is known to have been pushing the reach out Buka Mitra business line to SMEs outside of Jakarta. Buka Mitra plays a key role in the growth performance of Bukalapak. Its involvement in Allo Bank also enables the company to reach out to more business players.

We should not dismiss the potential of greater collaboration between Bank Fama and Allo Bank.

The article was written in Bahasa Indonesia by Corry Anestia for DailySocial. English translation and editing by e27.

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Indonesia’s social commerce startup RateS nets US$6M in Series A+ round

RateS_Series A_news 2

RateS, an Indonesia-based social commerce firm, has bagged US$6 million in equity in a Series A+ round led by existing investor Vertex Ventures Southeast Asia & India, reported DealStreetAsia.

The round also included US$1.5 million in debt financing.

Returning investor Insignia Ventures Partners and new backer Beacon Venture Capital, the corporate venture capital arm of Thai Kasikornbank, also co-invested. 

The startup will utilise the funding to launch its in-house brandsstarting with mum and baby products manufactured in China. To support this strategy, RateS is also looking to raise the Series B round in H2 this year and calling for investments from Chinese strategic investors.

In addition, the firm also intends to tap on Kasikornbank’s line of credit with Beacon to leverage its financial products to rural customers.

Before this, RateS received an undisclosed amount in a Series A round in 2021 for expansion into tier 2 and 3 markets in Indonesia by expanding the “density” of its reseller membership network.

Also read: The 27 Indonesian startups that have taken the ecosystem to next level this year

Founded in 2016, RateS has grown from a foreign exchange service provider to a social commerce platform, allowing sellers to source goods, manage deliveries, accept payments, and access financial products through their app. 

The firm focuses on housewives, students, and micro-entrepreneurs in Indonesia’s tier 2 and 3 cities.

Last year, Jake Goh, CEO and co-founder of RateS, said that its resellers’ earnings have increased by up to 50 per cent after joining the company’s platform. He also told DealStreetAsia that RateS currently serves 500,000 resellers with gross merchandise volume (GMV) jumping 4x in 2021.

Social commerce in Indonesia has witnessed strong growth. A McKinsey report forecast that social commerce is expected to grow into a US$25 billion dollar industry by 2022, driven by the growing number of merchant bases.

Amid the COVID-19 crisis, the global social commerce market is estimated to increase at a soaring rate of 31.4 per cent. Last year saw an influx of funding into SEA’s social commerce startups, including Indonesia’s Desty, KitabeliSuper, and Segari; Singapore’s abilion and Raena; and Vietnam’s Mio.

Ready to meet new startups to invest in? We have more than hundreds of startups ready to connect with potential investors on our platform. Create or claim your Investor profile today and turn on e27 Connect to receive requests and fundraising information from them.

Image Credit: RateS

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Tapping into joy: The new cultural currency for brands

joy

Stuck at home during the pandemic with limited forms of connection and entertainment, the world moved online in unprecedented ways. This was especially true in Southeast Asia where an additional 37 million individuals gained access to the internet during the first year of the pandemic, according to the World Bank.

While the myriad of challenges in the past two years have had an indelible impact on brands and how the public views them, there has been a global shift toward authenticity and purpose which has changed users’ content expectations.

They no longer desire heavily stylised and curated spaces but instead seek real communities with shared passions. Some of those shared passions include content that evolves around family, education, finance, and sports.

Our data corroborated this: over the past 12 months, we saw an increase in the following content categories across Southeast Asia: Babies & Family (+210 per cent YoY), Education (+180 per cent YoY), Finance (+380 per cent YoY), Sports (+800 per cent YoY), Gaming (+320 per cent YoY), Automotive (+180 per cent YoY), Beauty (+190 per cent YoY), and Food & Drinks (+160 per cent YoY).

Brands within these sectors have shifted their content to connect with consumers in a new and dynamic way – understanding that we’re now facing a new phenomenon where relevance is seen as the latest cultural currency.

Not only does relevance have the powerful ability to turn consumers into brand advocates, but it also generates top-of-mind recall. But you can’t just buy cultural currency.

Also Read: The business of social responsibility: Why brands are redefining their social conscience

Here are some tips on how brands can earn it to spark joy and truly engage with their audiences:

Tip #1: Be “flawsome”

Today’s audiences are tired of overly polished and curated content. They want brands to be comfortable showing their vulnerabilities and imperfections. As such, we embrace the term “flawsome” – where brands begin to embrace their ‘flaws’ or their authentic selves in a way that is aligned with their brand values.

But it isn’t about brands highlighting their disadvantages or portraying themselves in a negative light. In fact, it’s quite the opposite.

It’s a way for brands to make themselves more accessible and relevant by being their authentic selves aligned to their brand values – ultimately turning it to their advantage.

Tip#2: Tap into cultural currency and what’s trending today

Whether it’s tapping into unique subcultures or what’s trending today, it is important for brands to ensure that they connect with their target audience in a relevant way. Today’s brands have the opportunity to democratise creativity, calling on consumers to produce their own content aligned with the brand’s voice.

By inviting users to be a part of the brand story, the audience becomes more engaged, transitioning from being a passive viewer toward becoming an active ambassador of the brand. This provides brands with relevancy and a competitive edge, while uniquely positioning them in customers’ lives and hearts.

Tip#3: Embrace shoppertainment

As more people shop online, we’re seeing a convergence of content and commerce which we call “shoppertainment”. What used to be a very one-way transaction has now become a more delightful experience as brands deliver content that entertains.

There’s been a massive shift from people searching for products to products searching for people and through shoppertainment, brands can find the right audiences and drive consumers from the discovery stage to the purchasing stage with ease.

In addition to leveraging cultural currency, positivity can also help brands to better connect with their consumers. With physical interaction diminishing, people are turning to technology to experience joy – they want to be entertained and engaged meaningfully.

Also Read: How consumers are prioritising sustainability beyond the single lens of eco-friendly products

While there is an overabundance of content, people are looking for content that is valuable and relevant to them– whether it’s for personal gratification, staying up-to-date with the latest trends, improving the state of the world, personal or professional development, or discovering something completely new and wonderful.

While what is “meaningful” can mean different things for different folks, people, in general, gravitate towards content that makes them feel entertained, seen and understood. Brands that are able to deliver such joyful experiences can better relate and connect with their consumers.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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Image credit: irinashatilova

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Y Combinator, Alpha JWC back Indonesia’s job community startup Lumina

Lumina_funding_news

Lumina, a Jakarta-based job community platform for underserved blue-collar workers, announced today its new backers — Silicon Valley-based accelerator Y Combinator (YC) and Southeast Asia-focused venture capital firm Alpha JWC Ventures.

The amount of funding is not disclosed.

With this, Lumina plans to triple the size of its engineering team, aiming to build a one-stop-shop platform where workers can upskill and contribute to organisations that they work for.

“By leveraging the power of our immersive community and AI-based job recommendations, we aim to democratise hiring and automate quality matching between blue-collar workers and employers,” said Lumina Co-Founder & CEO, Aswin Andrison.

Also read: Human capital is the biggest enabler of digital transformation. Here’s how to enhance it

Co-founded in September 2021 by CEO Andriso and CTO Tri Ahmad Irfan, who was a Twitter employee, Lumina provides an easy-to-use, community-based recruiting solution for small and medium enterprises (SMEs) and a networking platform for Indonesia’s working class.

It targets to help 80-120 million Indonesian blue-collar workers to interact with fellow job seekers via a streamlined interview process and community forum.

Lumina also reduces the amount of paperwork for applicants and replaces long waiting times and application follow-ups with progress notifications. Besides, it relieves applicants from the burden of having to look for jobs in multiple locations and platforms.

Within two months, Lumina claims to have brought on more than 100,000 job seekers and 20,000 jobs from thousands of companies including Shopee, Lemonilo, Sirclo, Kargo and Astro, among others.

The startup also boasts of significant traction with 1,000 new daily user sign-ups and 3,000 new daily jobs added.

Ready to meet new startups to invest in? We have more than hundreds of startups ready to connect with potential investors on our platform. Create or claim your Investor profile today and turn on e27 Connect to receive requests and fundraising information from them.

Image Credit: Lumina

 

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