Sirclo Group, a provider of e-commerce solutions that help brands sell online in Indonesia, announced on Tuesday it terminated the employment of 8 per cent of its staff members.

The layoffs are part of the efficiency measures policy amidst the “current macroeconomic conditions”, it said in a statement.

The group has not divulge the number of employees affected by the move. As per its LinkedIn profile, 1,371 employees are currently working in the firm.

The company also stated that all aspects of the group’s business are in the optimisation stage to achieve long-term growth.

“As a rapidly growing technology company, Sirclo Group strives to remain adaptive in making business adjustments to achieve long-term growth. In a challenging macroeconomic situation, Sirclo has gone through a series of internal evaluations and will make significant changes, especially in the aspect of business focus, to ensure the sustainability of the company,” said CEO and Founder Brian Marshal.

Also Read: SIRCLO Group acquires Warung Pintar to strengthen its omnichannel commerce strategy

Sirclo said it would ensure that every affected team member receives a compensation package by applicable rights and regulations and comprehensive assistance to support their transition period. “The development of our ecosystem from year to year cannot be separated from the contribution of each employee in it,” added Marshal.

Founded in 2013, Sirclo is a provider of omni-channel commerce solutions in Indonesia. Its solutions are divided into two main categories — entrepreneur and enterprise solutions.

In the first category, it offers Sirclo Store, an online store dashboard for SMEs to sell across website, marketplace, and chat commerce. It also offers IbuSibuk, a solution empowering communities of mothers as key opinion leaders, micro-influencers and resellers.

In the enterprise category, it offers e-commerce enabler services, a solution for omnichannel technology development, and a B2B2C platform selling mom and baby products. It also offers a parenting platform Orami, which it acquired in April. Orami runs IbuSibuk, a digital economic empowerment programme for mothers, specifically for those passionate about entrepreneurship.

In September last year, Sirclo announced a US$36 million fundraise, led by local investment firms East Ventures (Growth Fund) and Saratoga. A year earlier, it announced a US$6 million Series B fundraising from East Ventures, OCBC NISP Ventura, Skystar Capital, and Sinar Mas Land.

Recently, many startups in Indonesia announced workforce reductions amidst a looming recession. The names include GoTo, Ruangguru, LinkAja, Zenius, Binar Academy, and JD.id.

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The future of commerce is undoubtedly conversational. Regardless of size, brands have prioritised conversational experiences by incorporating them into their communication strategies.

Now more than ever, brands look for ways to automate customer communication while keeping a human touch in every interaction.

By creating conversational experiences, brands meet the expectations of the modern customer and offer convenient and fast resolutions to queries. For example, the adoption of chatbots has helped customers get their FAQs answered instantly and keeps satisfaction scores high.

But brands need to keep in mind that conversational experiences shouldn’t stop at customer support. They can now engage with their customers through their entire sales journey over messaging channels. This is referred to as conversational commerce, and it’s a game changer for brands looking to innovate experiences.

But what is conversational commerce?

Also Read: How SMBs can use conversational commerce to boost year-end sales

A term coined by Chris Messina back in 2015, conversational commerce largely pertains to utilising chat, messaging, or other natural language interfaces (i.e. voice) to interact with people, brands, or services and bots that thus far have had no real place in the bidirectional, asynchronous messaging context.

Seven years in, with the aid of new technologies, conversational commerce has an updated look and feel for 2022 to address the ever-evolving customer needs.

What is the hype all about?

As messaging and interactivity functions mature across all digital touchpoints, be it powered by humans or machine learning, conversational commerce is seeing a renaissance.

Consumers can now ask for support from a live agent or a chatbot, get information on products and pricing, browse product catalogues, get personalised recommendations, and make purchases all within one conversation.

Opportunities are endless with conversational commerce as it gives a highly personalised experience. According to McKinsey, 71 per cent of customers expect relevant, personalised communications from brands and get frustrated when they don’t receive them.

The same study has found that personalisation directly impacts buying behaviours. Brands have started to recognise the importance of the customer’s journey and how conversational commerce outweighs social commerce in some areas.

As social commerce primarily uses the functions of social networks, it has its own set of limitations that conversational commerce can address. Typically, conversational commerce facilitates a more natural and seamless conversation between brands and their customers.

Customers’ queries are attended to in real-time, and orders and payments can be made without leaving the app, which leaves customers engaged throughout their shopping experience.

Reaping the benefits of limitless communications with customers

Conversational commerce is what customers look for when shopping today. They expect the convenience and comfort of conversing with brands through their favourite chat apps from any location.

Implementing conversational commerce use cases is not only beneficial for your customers but comes with massive business benefits for brands. Limitless communication with customers drives several business outcomes, including:

• Reducing shopping cart abandonment: Conversational commerce ensures that every step of the customer journey is elevated – from pre-purchase and purchase to post-purchase. Shopping cart abandonment is reduced when customers are kept in an active conversation, unlike on social media, where the use of ads is prevalent, customers get impatient and change their minds about their purchases.
• Retaining customers vs generating new leads: While social commerce has its strength in reaching out to the targeted audience, it does not guarantee a conversion. Conversational commerce, on the other hand, has the power to retain customers because the interaction that takes place offers convenient support leading to a pleasant and happy experience. Did you know it also costs seven times less to retain customers than to convert a lead?
• Upselling and cross-selling opportunities: Using target customers’ favourite chat apps as a sales channel is a great way to promote products. On average, customers spend approximately 38 minutes a day on WhatsApp, which means marketing messages will get the visibility they need to land impact when sent on the right channel. By leveraging past behaviours, shopping habits and interests, companies can send relevant products and services or upgrades on plans or memberships that will meet their needs.

Also Read: The thesis for cross-border e-commerce in Southeast Asia

Several companies have utilised conversational commerce to the fullest, resulting in growth, as seen with Bajaj Auto in India.

This automotive manufacturing company saw its conversion rates double and engagement boosted by 133 per cent just by adding WhatsApp and RCS (Rich Communication Services), an upgraded version of SMS with branding, rich media, interactivity and analytics delivered through default messaging apps, to its communication stack.

Bajaj Auto sought out communication channels that would let them meaningfully engage with customers instead of sending out transactional, one-way communication.

What’s next for conversational commerce?

Conversational commerce will continue to shape how consumers and brands interact with one another as emerging technologies such as AI push the boundaries, delivering automated messages that can be more timely, tailored, and cost-efficient.

Innovation in conversational commerce will drive new consumer demands that brands need to prepare for. In the coming years, organisations can expect to invest in analysing consumer habits, capture pre-purchase journeys, and strategically retain human touchpoints within their customer journey map. This is especially so as the modern customer journey is non-linear.

This new era of conversational commerce presents opportunities for brands to humanise their voice. By actively listening and engaging the customer from the start of their purchase to when their package arrives at their doorstep, it brings companies closer to their customer and forms meaningful connections with them, getting them to the top one message at a time.

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Organised by the Tokyo Metropolitan Government, X-HUB TOKYO connects startups and established companies in Tokyo with the global innovation ecosystem, accelerating their growth and innovation in a new era. To realise its vision, X-HUB TOKYO helps Tokyo-based companies gain insightful market information and analysis and provides networking opportunities for the companies to seek funding and mentoring with leading investors and venture capitalists at home and abroad. With win-win and lasting collaboration, X-HUB TOKYO aspires to contribute to creating cutting-edge technologies, and sustainable solutions to solve complex challenges and strengthen the ecosystem. 

In the upcoming pitch event, X-HUB TOKYO is delighted to introduce the nine promising Japanese startups actively seeking collaborative opportunities with Singapore companies and investors to take their business activities to the next level.

1. IDDK Co., Ltd.

IDDK Co., Ltd. focuses on developing a ground-breaking Micro Imaging Device (MID), which is a microscopic observation chip that can be delivered to places previously inaccessible by conventional microscopes due to physical, climatic, or technical restrictions. MID is believed to create a healthier and better future for societies by enhancing the accuracy of disease diagnosis, observations, and treatment discoveries. IDDK is creating a remotely controlled and fully automated laboratory that companies can access in the future to observe how things work at the micro-level. In addition to healthcare, the technology can also be applied in other industries, such as education. IDDK Co., Ltd. is open to partnership and funding opportunities to accelerate its business growth.

2. INFORICH, Inc.

With the mission of “Creating a society that thinks and acts for the next person and generation”, in April 2018, INFORICH launched its innovative mobile battery-sharing service called ChargeSPOT to help people refill their mobile phone batteries conveniently. After five years in operation, INFORICH has provided over 30,000 charging units in Japan, 4,300 units in Taiwan, 3,000 units in Hong Kong, and 1,000 units in Thailand.

The company also continuously adapts to changing market conditions to improve user experience, such as integrating mini-programs with carrier-based payment applications, and upgrading the “ChargeSPOT” batteries with antibacterial and antiviral treatment in response to the COVID-19 pandemic. The company’s comparative advantages lie in its international brand awareness, signage for every machine, and its respect for intellectual property.

Also read: Exploring corporate partnerships as a pathway to scaling your startup

3. Credit Engine, Inc.

Credit Engine is a SaaS product provider, which leverages data-driven technology to innovate financial services, including online lending and debt collection. The product aims to deliver a more seamless and stress-free experience for users when dealing with stressful financial matters. It also ensures an ethical debt collection process thanks to the digitalisation and automation of the processes that increase transparency, leading to higher collection rates with lower costs. Users can also track most of the processes via history logs and optimise the flow for better performance. 

4. Skillnote Corporation

With the purpose of solving the challenges of companies for human resource and skill management, especially for the manufacturing industry, Skillnote offers a Skill management system to allow users to record employees’ skill data, which will enable strategic human resource development. The insights can be used for strategic human resource management and project management. Skillnote is used by over 120 global companies and 100,000 users. The product incorporated CEO Takafumi Yamakawa’s deep understanding of the workflow and operation of the human resource department thanks to his 25 years of experience.

5. STANDAGE Inc. 

Powered by blockchain and AI technologies, STANDAGE Inc. has developed a digital trading platform, DiGiTRAD, which can solve all the problems of sales channel development, negotiation, contract, settlement, and logistics necessary to establish a trading business. The platform wishes to support Japanese SMEs and aims to expand their global operation, having established bases in Nigeria, Egypt, Kenya, South Africa, Hong Kong and the United States, actively conducting import/export operations in each region. STANDAGE Inc. plans to expand its business further in other Southeast Asian countries and seek opportunities and funding for business development.

Also read: Customer retention strategies are getting trickier. Can you keep up?

6. SpoLive Interactive, Inc.

Creating the world’s first data management SaaS for various sports, SpoLive is a digital platform that enables emerging sports organisations to easily build an interactive experience with fans, just like Twitch. They can stream game stats and video simultaneously with ultra-low latency, creating real-time interaction between fans and teams and allowing fans to cheer remotely and feel a sense of unity and participation like in a stadium. The platform is also a tool for teams to collect and manage online data to improve their marketing activities.   

7. TBM Co., Ltd.

TBM aims to galvanise a global sustainability revolution by promoting two fundamental approaches: environmentally friendly materials and circularity. Regarding material, TBM develops and distributes LIMEX, a limestone–based new material that can be an alternative to paper and plastics, helping to preserve the environment. Major applications of LIMEX include booklets, posters, shopping bags, cosmetic packaging, and food containers, to name a few. In terms of circularity, TBM accelerates the circulation of materials such as LIMEX and plastic wastes by producing the flow of materials and operating recycling plants. LIMEX has successfully partnered with over 8,000 customers globally, and it is keen on speeding up sales expansion even further, especially in Southeast Asian countries.

8. NEWROPE Co. Ltd. 

Aiming to help the fashion industry to become more profitable and reduce waste, NEWROPE provides AI-powered services such as recommendation engines and trend analysis for E-commerce for fashion-related companies as SaaS. Based on these insights, fashion companies can understand growing customer trends, optimise their stock, and match customers with the right items. NEWROPE has developed its AI since 2016 and collected data since 2018, and it has cooperated with some fashion brands, retail including E-commerce, OEM, media and so on.

Also read: Dedoco: A founder’s journey to building next-gen digital trust technology

9. Hacarus Inc.

Founded in 2014, HACARUS INC. provides big insights from small data. Headquartered in Kyoto, Japan and backed by Osaka Gas and Miyako Capital (Kyoto University), among others, its technology enables humans to make better, faster and more reliable data-driven decisions. Its proprietary AI engine is built using Sparse Modelling, a method that understands data by its unique key features and is much more efficient than Deep Learning. Since its inception, the company has supplied solutions in 100+ AI projects across the Medical and Manufacturing fields. 

To learn more about these fascinating startups, join our Demo Day on December 6th. 

Sign up for the event here.

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This article is produced by the e27 team, sponsored by Tokyo Metropolitan Government

We can share your story at e27, too. Engage the Southeast Asian tech ecosystem by bringing your story to the world. Visit us at e27.co/advertise to get started.

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After a successful debut in Jakarta, The Big Leap Roadshow makes its next move to Singapore!

This event results from a partnership between e27 and CleverTap, trusted by 10,000+ mobile brands and a pioneer in helping brands engage and retain their users.

Over the next six months, we will bring exclusive interviews, content, roadshows, networking events, and informal meet-ups with Southeast Asia’s leading tech leaders in multiple countries – Singapore, Indonesia, Malaysia, Vietnam, Thailand and the Philippines.

After our first stop in Indonesia, we will host the next event on November 24 at Grand Copthorne Waterfront Hotel, Riverfront Ballroom, 392 Havelock Rd, Singapore 169663.

In this event, we will touch on the topic of Unlock the recipe for accelerated growth with our distinguished speakers:

– Marc-Antoine Hager, SEA Regional VP, Sales, CleverTap
– Baptiste Le Gal, Chief Revenue Officer, APAC, Vestiaire Collective
– Thaddeus Koh, Co-founder, e27
– Igor Mostovoy, VP Product, 99.co
– Avantika Jain, General Manager, Fave
– Sistla Sumanth, Digital Technology Director, APAC, RBI
– David Setiawan, Head of Marketing, JobStreet by Seek
– Achint Setia, Chief Revenue & Marketing Officer, Zalora

Just like in Jakarta, this event will be an opportunity for notable growth leaders in Singapore to rub shoulders with a community of like-minded individuals. Having secured registrations from more than 100 names in the industry, the following is the handy list of growth leaders that you will get to meet at the event:

1. Leslie Lin, Head of Growth Marketing, SingSaver

According to his LinkedIn profile, Lin has more than 12 years of progressive experience in management and operations. He describes himself as a “a senior marketing leader with proven history of improvement for brands in the areas of leading new business initiatives and in translating strategy into tactics and execution with revenue enhancement across Asia.”

Also Read: Success is a moving target: CleverTap Co-founder Anand Jain

2. Frank Ng, Head of Marketing, Intellect

Ng’s expertise as a digital marketer includes the whole value chain: strategy, ad execution, analytics, and even teaching. According to his LinkedIn profile, his channel expertise spans across SEO, SEM, paid social, content creation and marketing, and app growth (ASO and app push).

3. Bassam Abdel Rahman, SVP, Zenyum

Rahman is a global marketer with a passion for growing businesses and brands. In his LinkedIn profile, he detailed having more than 17 year experience in working with the worlds bigger brands as well as SEA’s fastest growing unicorns.

4. Kenji Narushima, Chief Strategy Officer / Chief of Staff, Carro

As the Chief Strategy Officer / Chief of Staff of Carro, Narushima has over 16 years of extensive experience working in private equity investments in middle stream infrastructure such as transportation and energy, and has shifted into Venture Capital Investment.

5. Fabian Foo, Founder, MatchMde

As the Founder of MatchMde, Foo has more than 15 years of strong management experience in the IT and financial domain with expertise in project, product, incident, change, and delivery management. He has proven abilities in leading international, cross-functional teams in the delivery and deployment of multiple concurrent projects.

6. Theresa Pragasam-Sidhu, Head of Brand, Brand, Digital Marketing, StashAway

In her LinkedIn profile, Pragasam-Sidhu describes herself as a Strategic Brand Marketer with strong commercial experience in expanding revenue, market penetration, brand development/awareness and customer experience.

7. Aulia Damayanti, Performance Marketing Analyst, Rukita

Damayanti describes herself in her LinkedIn profile as a digital marketing enthusiast with specialisation in performance. She is experienced in strategic planning, social media management, and paid ads strategy.

8. Nikola Rudic, General Manager, Orientech Fine Banking

Rudic told e27 in an email that as much as crises destabilise global supply chains, they also present us with opportunities to venture into new markets, win new projects, or pivot a business.

Also Read: Customer retention strategies are getting trickier. Can you keep up?

“Beyond the crises, automotive industry in particular is undergoing structural changes due to the shift to EV. Our marketing strategy as well as our culture, is that of always being close to our clients, in order to keep up with the changes in demand and stay top-of-mind. Following these simple principles allowed us to win many new businesses in these difficult times, reaching nearly 40 per cent of last year’s sales amount.”

9. Rita Chang, CMO, klikit

This year, Chang told e27 that her greatest achievement was building the company’s one-year-old venture’s marketing team from just one to six “incredible people”.

“Our nascent team is the perfect mix of talent and personalities across growth, product, content, and creative. In 2022, we’ve built a robust infrastructure for execution within marketing and across the company — and we know every day there’s always opportunity to be stronger and faster for the restaurants, creators, and brands we serve at klikit.”

10. David Setiawan, Head of Marketing, JobStreet Singapore

Setiawan has more than 10 years of working experience in the field of digital marketing. In his LinkedIn profile, he listed rich experience in SEM, Programmatic, Direct Buy and Facebook Ad campaign management and optimisation.

11. Hse May Chan, Regional Head Brand and Growth Marketing, igloo

Hse May Chan is a data-driven communications professional with a journalism and economics background.

12. Desmond Ng, General Manager, M1 Limited

With a master’s degree in user experience design, Ng’s expertise and experiences involve a wide range of industries, from telecommunication, Virtual & Augmented Reality, and Interactive Digital Media.

13. Flame Rozario, Performance Marketing, MyRepublic

In addition to handling performance marketing at MyRepublic, Rozario is also an adjunct lecturer in digital marketing at Lithan. She also writes about archaeology and movies in her personal blog.

14. Elaine Cheong, Brand Strategist & Product Marketing Manager, Fave

In her LinkedIn profile, Cheong describes herself as a “certified brand strategist who currently leads go-to-market strategies and strategic initiatives with multiple hats in B2B and B2C- branding, product marketing, content creation, product design and project management.”

15. Saurabh Dutta, General Manager, Changi Airport Group

Dutta has over a decade of experience in consulting on mobile marketing and technology architecture in the areas such as retail banking, consumer brands, insurance and retail. According to his LinkedIn profile, he has been responsible for several major innovations in the field of mobile wallets (prepaid and real-time), mobile loyalty cards and marketing automation.

Also Read: Follow the steps of these 35 growth leaders to The Big Leap Roadshow in Indonesia

16. Nicole Teo, Head of Marketing, Coins.ph

Teo describes herself as a data-driven marketing strategist. She has over eight years of experience in marketing with a strong background in performance marketing for e-commerce and crypto companies. Her interests include innovations in tech and social impact, especially in Web3, art, fintech, gaming, and agritech.

17. Justin Ong, Manager – DMO Partnerships, Relations and Strategy (SEA & Oceania), Klook

In his LinkedIn profile, Ong describes himself as a lifestyle enthusiast, travel professional, and sales and relationship builder.

18. Yi Xuan Tong, Co-Founder, Marketing, Crater Merch

Tong describes her passion as improving consumer-brand relationships meaningfully and impacting audiences effectively with words, illustrations, and strategies in her LinkedIn profile.

19. Le Yi Khor, Co-Founder, Ottodot

As Co-Founder of Ottodot, Le Yi Khor defines her personal mission as empowering youths in realising their fullest potential through good design and technology.

20. Sabrina ‘Princessa’ Wang, Director, People’s Inc

Wang is an award-winning serial entrepreneur and advocate in the media, marketing and technology industry with over a decade of experience. She had been featured across various media.

21. Naushaba Salahuddin, independent communications specialist

In her profile, Salahuddin describes her niche as “Developing effective messaging and using strategic and innovative delivery channels to showcase solutions to problem statements.”

Also Read: Gen Z is redefining global consumption. Can companies keep up?

22. Soumyakant Dash, Director, Regional Head of BNPL, SE Asia GrabFin

With experience in strategy consulting and investing in financial services (FS), Dash is passionate about the coming together of technology and FS to deliver impact at scale in Southeast Asia and India.

23. Eddie Courtney Chan, Account Director, Pace

In addition to having experience as an operations manager and business development lead, with a history in notable companies such as WeWork, Chan has also worked as a personal stylist.

24. S M Ashik Ahmed, Vice President, Priyoshop

Before his work at Priyoshop, Ahmed was a senior auditor at a leading Chartered Accountants and Consulting firm in Bangladesh.

25. Roohi Taragi, Marketing Lead, Alta Group

Taragi is a marketing specialist with seven years of experience in planning, executing, and managing multi-channel marketing strategies.

26. Steffan Fung, Founder/CEO, ELXR

After a 16-year career with the Special Forces of the Singapore Armed Forces, Fung wrote in his profile that he embarked on the mission to make fitness more accessible and affordable through the Direct-To-Consumer brand ELXR.

Also Read: SEA’s mobile-first population are spending all their time on mobile phones: Are you?

27. Cecile du Passage, Head of marketing, Bim

du Passage believes that working in a multicultural environment is the most rewarding experience in her professional career as it allows one to learn and develop both technical and human skills.

28. Jamie Choo, Co-founder & CEO, Loominate

Choo describes himself as a founder passionate about design thinking and impact tech. He is an ex-industry director and space engineer, blending 14 years of expertise across technical, customer and business domains.

29. Cedric Lee, CEO, ConnectingDNA

With 19 years of experience in regional health and medical tech, Lee started the company in 2018 after discovering the solution for his health struggle through DNA testing.

30. Marcus Wong, Founder, Vision Direct Club

Vision Direct Club is Singapore’s first eye health app that aims to deliver primary eye care with step-up and step-down care. In building his company, Wong writes that he believes that great ideas are built on not being afraid of being ridiculed.

31. Bryan Se To, CEO, Lexly

According to Bryan Se To, two things fascinate him about entrepreneurship: Entrepreneurship being the environment to nurture imagination, and the opportunity to lead a team and unlock their potentials.

32. Zhongye Woo, Founder, The Nutri X

Prior to founding The Nutri X, Woo spent two years as an investment analyst at venture capital and private equity firm Verlinvest.

Also Read: Keep your customers around with stellar retention strategies

33. Michelle Tan, Marketing, Chope

Prior to joining Chope, Tan already has an extensive experience in the regional foodtech industry with notable companies such as Foodpanda and Domino’s Pizza.

34. Dylene Contigno, Key Accounts, Cross Border Sales for SEA, Ninja Van

Contigno is an experienced Business Development Manager with a demonstrated history of working in the food and beverages industry.

35. Marisha Lakhiani, VP of Marketing, Mindvalley

At Mindvalley, Lakhiani is responsible for its US$100 Million in revenue and manage all the key marketing functions including product launches, product marketing, membership, B2B, localization, performance marketing, creatives team, marketing tech, and all brand channels.

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Want to be part of this amazing opportunity? There is time for you to sign up for The Big Leap in Singapore! See you on November 24!

Image Credit: imtmphoto

The post The Big Leap lands in Singapore to take notable growth leaders on a journey towards excellence appeared first on e27.

Filipina actress and celebrity Yassi Pressman has announced her entry into the Web3 domain by launching two ventures — PEG, a gaming guild, and BrandNation, an influencer marketing platform for digital and Web3 brands.

The 27-year-old actor also secured US$2 million in seed funding for the two startups, led by cryptocurrency exchange and digital asset custodial provider Sonla.

The capital will help drive the deployment of the proprietary PEGFi interoperable and integrated digital financial infrastructure targetting GameFi and Web 3 market participants. A portion of the capital will go towards supporting BrandNation.io.

Pressman, a celebrity with 20 million followers on social media, says she aligns deeply with P&E (play and earn) gaming and influencer marketing. She can attract large strategic clients in GameFi and Web3 for PEGFi and brands and influencers for BrandNation.io.

Also Read: ‘In Web3, talent is hard to find and expensive’

BrandNation.io is an online platform that effectively matches influencers with brands. Its features make it easy for brands and influencers to interact with one another, beginning with the core user experience.

Brands will be able to automate the campaign creation process for influencer marketing in a few clicks, gain access to real-time data about each campaign, and achieve mainstream adoption through collaborations with even A-list celebrities.

BrandNation.io can be integrated with all social media platforms, such as Facebook, TikTok, YouTube, and Twitter, and real-time rewards and payments via PEG Token, the native token of PEG and the PEGFi ecosystem.

The PEG Token is backed by BLX, the native token of BLOX, a decentralised autonomous organisation (DAO) registered in Wyoming, the US. Users and brands with PEG can more efficiently transact directly with one another for collaborations and partnerships through the PEG and BrandNation.io platforms.

“Changing gaming and influencer marketing will not happen overnight, even with this seed funding. We’ll need a strong community to band together, inspired by the vision of what our respective industries can one day be,” said Pressman.

Also Read: Singapore gets an NFT-gated Web3 co-working space Metacamp

“Web3 products are not built through advertising, but through the community. Pressman has the influence needed to attract the critical mass of users for both PEG and BrandNation.io. She can lead them toward a more professional, efficient, and digitally enabled gaming and influencer marketing industry, respectively,” said Kiran Sharma, Senior Partner at Sonla.

In February this year, Pressman invested in the Philippine mental healthcare company, Mind You.

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Fundraising or preparing your startup for fundraising? Build your investor network, search from 400+ SEA investors on e27, and get connected or get insights regarding fundraising. Try e27 Pro for free today.

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