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Can blockchain function as a medium for social good and digital philanthropy?

In its simplest form, blockchain works like an enormous database decentralised on a peer-to-peer network – no person or entity controls it.

Public vs private blockchain

There is a distinction between public and private blockchains. A private blockchain, in contrast, is not decentralised. Even so, it merely works as a distributed ledger that operates as a closed database secured with cryptographic concepts based on a specific organisation’s needs.

In such a case, only authorised personnel within an organisation can make, validate, and authenticate changes or execute contracts on the blockchain.

The blockchain proposition as a function towards social good and digital philanthropy is a laudable development. Committing to the public is one thing, but demonstrating it is another – in a fast-paced globalized world, transparency and accountability are heavily stressed yet often neglected.

When blockchain is employed for social or philanthropic causes such as climate change or digital philanthropy, donors receive “live” and “up-to-date” information on funds’ use, distribution, and impact.

Blockchain for good is a revolution in the making

Imagine that a donor of US$100,000 pledged to an orphanage’s dental fund, helping children with bad teeth. Using blockchain, all the stakeholders (i.e., donors, philanthropic organizations, beneficiaries) will be able to see how that US$100,000 is deployed, how much is paid to dentists, and how the remaining funds are allocated transparently.

This transparency extends to supporting charities and social impact projects in deploying funds more effectively.

For instance, there is no disputing that some charities are well-funded solely because they have more donors and a robust operating budget to keep them running for a few years, while other philanthropic organisations are on the brink of insolvency because operating expenses cannot be covered without donors.

Also Read: Can Bitcoin help us in the fight against climate change?

Imagine a centralised database on the blockchain of beneficiaries, with verifiable time stamps, geolocations, supply chain, and expense records all available for public viewing and audit.

This is yet a further dimension of transparency that can assist the public in making informed decisions on the causes they wish to support and their urgency.

Blockchain: In the present and the future

It’s indisputable that blockchain is the path ahead until a faster, more efficient, and quicker technology emerges. Perhaps, an underlying network based on all the touchpoints of a peer-to-peer (P2P) network with lightning-speed validation and consensus mechanisms might be an alternative.

In fact, it would not be surprising if there were already brilliant minds working to improve and even surpass these processes.

Aside from the Singapore government, Indonesia and the Philippines are proactively exploring the use of blockchain, in which deliberate steps are being enacted to promote and explore the use of blockchain to enhance transparency across all conventional industries.

Clearly, these are promising signs for the underlying technology of blockchain, web3, and the metaverse.

This engenders a “new economy” and a surge in demand for all the accompanying skills required in the ecosystem.

It is also for this purpose that Goya Universe has rolled out an educational platform with the vision to bring high-quality educational and related content to users globally for free and at highly subsidized prices, which taps into the sheer number of users worldwide who need the skills necessary to compete in the new economy.

Blockchain climate and the need for change

One of the issues widely discussed is the environmental sustainability of blockchain and mining and its effects on the environment.

The blockchain community comprehends this and is moving on from a proof of work (POW) model (where a competitive validation method is used to confirm transactions and add new blocks to the blockchain) as opposed to an explanation of Proof of Stake (POS) model (where randomly selected validators are used to verify transactions and add new blocks).

Due to the disparity in principles, the POS model consumes a mere fraction of the energy used by the POW model. The industry is also rethinking and reinventing itself and experimenting.

The other issue prevalent in this sector is not caused or premised on the blockchain itself but rides on an inherent human weakness – greed.

From the fiasco of the Luna token and stable coin crash to people launching Tokens / Coins to raise funds without any fundamentally sound business models, it is undeniable that blockchain or any project associated with crypto has taken a severe reputational hit.

Another phenomenon that boggles the mind is how projects with questionable revenue streams can trade at x1000s times the listing price on dubious valuations.

However, we see parallels in the stock market, where companies listed on NASDAQ are trading at valuations far exceeding their enterprise values.

In the current “crypto winter,” many crypto exchanges and companies have gone belly up. It is a stark reminder that good intentions are not enough, and technology and financial products derived from it need regulatory guidelines and be subject to accountability and audits.

It is essential to emphasize and distinguish cryptocurrencies as an asset class from the distributed ledger technology (DLT) they rely on.

Also Read: Are NFTs here to stay (with or without blockchain)?

DLT is an established set of technological solutions that enables sequenced, standardized, and cryptographically secured activity records to be safely distributed to and acted upon by a network of participants. DLT has immense potential and uses cases in financial services, and many of these applications will, in fact, not rely on the consensus models utilized by cryptocurrencies.

Given the above, we need to go back to basics. Blockchain and Cryptocurrencies by themselves are neither good nor bad, and indeed, the intention of Blockchain and how it came to be propositioned was based on good intentions.

Goya Universe

Goya Universe is our vision of being at the forefront of technology to enhance transparency and accountability in transactions.

Philanthropy

We use the platform to fund charities and social impact causes; local charities include Project Dignity Kitchen and Daughters of Tomorrow.

We encourage creatives to pledge a percentage of their earnings to the charities or causes on our platform. This is similarly automatically executed once a sale is confirmed via smart contract and forever imprinted in the blockchain.

Social impact: Blue Carbon Offset Initiative, Mangrove Reforestation. For example, in receiving pledges for a carbon offset project, our platform ensures that each contributor can track the use of funds and how each mangrove plant is nurtured from seedling to the point at which it’s’ planted in the donors’ name and that same monitoring is maintained for at least a year with comprehensive data on the growth of the mangrove trees and its’ location.

Each tree is tagged individually with an RFID, and data is uploaded on the blockchain, including the scientific and mathematical tabulation of the carbon offset produced.

Education

We work with committed educational providers, content writers, professors, and speakers to create accessible and minimal-cost content meant to educate anyone who wishes to build opportunities for themselves to devour knowledge and get into the system through strategic partnerships with like-minded agencies and companies in the region.

For example, Goya will equip learners with the basics of financial literacy, blockchain, web3, and basic coding principles in English, Tagalog, and Bahasa in the Philippines and Indonesia.

Goya will also work with these countries and MNCs to match our graduates (whether at Certificate or Proficiency levels) for internships in companies in their country or other job placements and job opportunities.

Blockchain will be used to issue and track the authenticity of our Certificates globally, establishing our educational partners as global brands educating the young and disadvantaged with its primary goal of social impact in addition to profitability.

On the Goya platform, we allow content creators to create and post content and be paid royalties on downloads to reward them for creating informative content.

Some brands who support our cause and are already on board include Marshall Cavendish, a leading educational provider; SSTC, a 40-year-old educational service provider; Cambridge testing centre; and a Global collective of Design Thinker’s Academy from over 25 countries.

E-commerce

One will find food distribution companies, educational service providers, even a private investigation agency, and a trendy yoga studio, Crow Yoga, where visitors can download yoga lessons for use in private yoga sessions or join a live yoga lesson in the metaverse.

We are also working with these companies to create unique content to build communities within the metaverse and rewards programs to ensure continued engagement throughout their online and offline relationship with these brands. It is fascinating what can be done on the metaverse, and we can’t wait to launch some of these programs to the public.

All businesses start off with a digital identity, like an address and website. A compelling proposition for businesses now is to leapfrog into the future with a virtual office and presence instead of a conventional Web1 or 1.5 web pages.

At Goya, we seek to be a bridge and platform for all our stakeholders to be future-ready in a safe and trusted environment.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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Image credit: Canva Pro

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Ecosystem Roundup: KoinWorks lays off 70 staffers, MoneySmart to list on SGX, Tim Berners-Lee says Web3 isn’t web at all

‘Web3 is not the web at all’: Tim Berners-Lee
Tim Berners-Lee, who is credited with inventing WWW in 1989, said that he doesn’t view blockchain as a viable solution for building the next iteration of the internet.

Indonesian fintech firm KoinWorks lays off 70 employees
This is due to an internal reorganisation to ensure the firm can continue being “responsive to users’ needs”; Earlier this year, KoinWorks secured US$108M Series C consisting of equity and debt capital.

MoneySmart to list on SGX via a US$161.7M reverse takeover deal with APS
The financial comparison platform anticipates rapid growth through investments in its membership and rewards programmes; MoneySmart will also invest significantly in its new insurance brand Bubblegum.

Singapore’s digital health platform Speedoc raises US$17.5M
The investors include Vertex SEA & India, Shinhan Venture, and Xyris; In 2020, the company closed a US$5M Series A round led by Vertex; Speedoc operates as a virtual clinic and hospital care provider.

Purpose Venture Capital scores US$10M
The Singaporean VC firm will invest US$1M each in sustainable tech startups; The firm invests globally with a focus on SEA-based startups; Its portfolio companies include Zumvet, Igloocompany, and HydraX.

Meta eyes large-scale layoffs this week
The announcement marks the first time Meta CEO Mark Zuckerberg has made mass headcount cuts since Facebook’s establishment in 2004; As of September, Meta had over 87K employees.

Indonesia beauty startup Base secures US$6M funding
The investors include Rakuten Ventures, Antler, East Ventures, Skystar Capital, and Pegasus Tech Ventures; The D2C beauty and wellness startup is expanding its omnichannel distribution to spread across Indonesian cities.

AI-powered AAA Web3 game Delysium nets US$10M funding
The investors include Immutable, GSR, Blockchain Coinvestors, and Leonis Capital; Delysium will use the money to develop the content and build Delysium Multiverse, an open-source operating and publishing network on the blockchain.

Temasek-backed EvolutionX to invest in PharmEasy parent
The debt financing platform made its maiden investment in PharmEasy parent API Holdings; API has over 6M transacting users, 150,000+ active pharmacies and over 1.8K hospitals.

Animoca Brands CEO: ‘There is no metaverse without Web3’
You need to have that transaction layer so that you have interoperability between content, and you can bring it from place to place, said Robby Yung; In his view, the metaverse means many things to many people.

Binance moves to liquidate its entire position in FTX tokens
The decision follows weeks of criticism directed at FTX’s founder and CEO, Sam Bankman-Fried, for regulatory proposals he put forth in a blog post which recommended restrictions regarding DeFi.

Litecoin mining difficulty is hitting new highs, foundation says
It peaks at just under 18M hashes, according to a post by the Litecoin Foundation; Mining difficulty measures the average number of hashes required to “solve” a block.

Book Excerpt: What Google, Facebook did to grow from zero to 1,000
In her new book From Zero to 1,000, Anne Caron explains the importance of human capital to these tech giants’ success.

Meatiply develops cultivated meat products with a focus on Asian cuisines
An A*STAR spin-off, Meatiply obtains cells from livestock animals like chicken and uses regenerative biology to grow these cells into meat.

Elon Musk wants to eradicate Twitter bots: How blockchain can ease the process
Musk’s wish to eliminate bots and false profiles from Twitter, as well as his insistence on user verification, is very honourable.

Meta eyes large-scale layoffs this week
The announcement marks the first time Meta CEO Mark Zuckerberg has made mass headcount cuts since Facebook’s establishment in 2004; As of September, Meta had over 87K employees.

Fundraising or preparing your startup for fundraising? Build your investor network, search from 400+ SEA investors on e27, and get connected or get insights regarding fundraising. Try e27 Pro for free today.

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Customer retention strategies are getting trickier. Can you keep up?

CleverTap

Amidst economic uncertainties and vulnerabilities with rising inflation, geopolitical conflicts, and supply chain concerns in 2022 and beyond, monetisation and customer retention have become critical for startups. As a result, they need to adapt to this new normal, pay their bills, retain talent, and capitalise on opportunities for growth.

Indeed, the need for self-sufficiency through monetisation has been growing, considering the limited availability of other types of seed funding for startups. For example, according to a CrunchBase report, in the third quarter of 2022, total global venture funding dropped to $81 billion, a 53 per cent decrease on a year-over-year basis, and a 33 per cent decrease on a quarter-over-quarter basis, indicating more competition for funding between aspiring entrepreneurs. Additionally, due to interest rate hikes in many countries around the globe, the cost of borrowing loans for growth has become exorbitant.

The importance of monetisation for startups

Apart from the above-mentioned, there are various other reasons for startups to consider speeding up their monetisation scheme. In the first place, with the current gloomy global stock market situation, startups will find it even more challenging to acquire capital through an initial public offering or by promising equity to cash-strapped investors.

This does not signal the end of venture capital; it’s just that investors’ tastes have changed. They tend to favour companies that can break even or are profitable even if they have a slower growth rate instead of startups that feature a high growth rate but are burning cash to maintain their value propositions.

Also read: Dedoco: A founder’s journey to building next-gen digital trust technology

As a result, while monetisation has been largely ignored by many startups in pursuit of their mission to develop disruptive solutions to complex, real-world problems, it has now become important for them to be self-sufficient and capable of funding their own growth.

In addition, the notion of an inevitable trade-off between monetisation and growth has proven to be a myth, as both customer acquisition and retention are vital for startups. This validates the business model and reinforces the genuine value of the product or service. Eventually, the price customers are willing to pay is among the most objective indicators of the value of the product or service and its contribution to improving people’s lives.

Also, retention is key to a successful monetisation strategy as loyal customers are willing to pay a premium to retain the product or service. Moreover, tracking and analysing behaviours of frequent users also provides valuable insights for a brand’s conversion strategies.

Opportunities for startups to capitalise on new mobile and omnichannel trends

Despite the volatile macro-market environment, aspiring entrepreneurs continue to find ways to manage impending crises and navigate the current turbulent business landscape by uncovering new customer trends and responding to these evolving demands.

During the height of COVID-19 lockdowns, consumers became more used to online shopping and digital interaction, a trend that had been in the making for decades but was further accelerated by the pandemic.

Also read: Redefining customers’ online experience with HubSpot

Accordingly, the customer journey has expanded to include more digital touchpoints, which are now often facilitated by an app on a user’s mobile device as they find information about different products online or on social media, look for purchase inspiration, and share feedback with their friends. Therefore, retaining customers across omni-channel platforms requires businesses to reduce friction when customers move across various channels and platforms both online and offline.

A research conducted by Harvard Business School assistant professor Jeremy Yang shows that with the rise of social media and the constant influence of these platforms, customers have turned into “social consumers” making impulsive and hedonic consumption decisions as they feel well-synched to the influencers’ adverts. Impulsive purchasing behaviours have also been on the rise during the COVID-19 pandemic and now in the new normal, due to the pandemic-induced stress, anxiety, and perceived loss of control over life events.

CleverTap’s ‘The Big Leap’ Roadshow Coming to Singapore

Titled “The Big Leap: Bringing Retention Best Practices Across SEA,” this will be a collaborative, in-person event organised by e27 and CleverTap in Singapore. The line-up will include a panel discussion and networking opportunities along with other activities. The programme will bring together industry experts, investors, business leaders, and entrepreneurs to discuss solutions to the essential business challenges in the post-pandemic world — challenges such as monetisation, emerging consumer trends, and customer retention across omni-channels.

The event will help participants gain deeper insights into the current marketing landscape, key trends to watch out for in 2023, and how best to prepare for new opportunities and challenges. Some of the planned topics include consumer behaviours in the post-pandemic era, the dominance of mobile devices, and how to harness the full customer experience potential of an omnichannel.

Based on this knowledge, participating marketers and entrepreneurs can revisit their 2023 business strategies for growing their customer base and maximising returns. A significant portion of the discussion will focus on the importance of monetisation for startups and the best monetisation strategies in a downsized market.

Also read: Helping businesses leverage open-source tech with Aiven

The panel discussion will be conducted with business leaders and venture capitalists who have successfully navigated the challenges posed by the pandemic and learned to thrive in the new normal. These will include key individuals from Grab, NinjaVan, and Funding Societies. As a result, you can be assured that all of the advice is well-tested and supplemented  with real-world success stories!

Want to find out about new customer trends in the industry and learn how to optimise your monetisation and customer retention strategies, while also networking with over 100 like-minded entrepreneurs and investors? Join us at the The Big Leap Roadshow on November 24th, 2022 in Singapore.

To sign up for the event, click here.

Photo by Helena Lopes via Pexels

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This article is produced by the e27 team, sponsored by CleverTap

We can share your story at e27, too. Engage the Southeast Asian tech ecosystem by bringing your story to the world. Visit us at e27.co/advertise to get started.

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