A growing number of businesses are turning to low- and no-code platforms in order to enable IT and business staff the opportunity to build apps. As a result, many businesses find these platforms to be a vital element of their operation. 

Nearly nine out of ten no-code platform users globally claimed their roles are crucial to business success, saying that they directly enhanced business performance in a survey of 318 customer firms worldwide. 

The study concluded that no-code apps enable a more comprehensive range of people to work on development. Women make up nearly half of the users; four out of ten are Millennials and seven out of ten work in non-IT areas.

Defining no-code

Software design solutions that allow non-technical users to run software without creating a single line of code are called no-code frameworks. 

These tools visualise offer user-friendly interfaces and drag-and-drop capabilities to help you visualise the implementation process and express your general business logic. 

Also Read: How no-code platforms are providing a boost to the real estate industry

It’s a programming platform that uses a visual development interface to allow non-technical users to construct apps by dragging and dropping software components to create a complete application. No code does not necessitate any prior coding knowledge on the user’s part.

Process of building application with no-code

Set up and agreement of priority

Consider no-code applications as a viable alternative to traditional IT requests in the areas of your business where there are problems or critical difficulties. Seek input from other leadership team members and the workforce as a whole.

Choosing the technology stack

Despite the fact that no-code platforms are meant to be used by non-programmers, they must integrate seamlessly into your existing IT architecture.

Start with a pilot

Beginning with a small pilot project that affects a single company procedure is always the wisest course of action. It is essential to conduct pilots so that you may learn from your mistakes as you go along.

IT mentors

IT executives have a wide range of experience in dealing with various groups’ security, integration, and user adoption issues. Leaders must assign IT liaisons to teams using no-code tools so that they can monitor the work of individuals developing business apps and keep in touch with IT regularly.

Security issues

A continual relationship between IT and line of business builders is needed to ensure that organisations can maintain a safe infrastructure while supporting the creation of no-code apps. When it comes to IT oversight, it depends on the nature of the apps being developed and how tightly they are linked to other departments’ activities.

Documentation

The first step in implementing no-code tools is for IT and business leaders to collaborate on a policy that identifies the various parties involved as well as the processes and technology that will be required. On the other hand, no-code developers should establish detailed programme roadmaps for their prospective consumers.

Trust buildup

As a result of allowing staff the power to design applications, leaders must refrain from micromanaging while encouraging regular communication and updates.

App testing

To begin even a simple pilot programme, leaders must implement a rigorous quality assurance methodology. To ensure that new apps are fully functional, they should be put through their paces by actual users from the organisation. Moving to a real-time production environment for the apps should only be done.

Prepare for challenges

Developing no-code software is trial and error, and organisations will likely expand on their initial successes over time. Leaders can focus on more strategic matters if workers have the tools to handle some of their difficulties.

Does investing in no-code make sense? 

In terms of business, what are the advantages of no-code programme creation? In addition to time savings, cost savings, and a single platform, WEM’s no-code creation methodology delivers value to the firm when developing business-critical applications.

Also Read: From brick-and-mortar to e-commerce in just 7 steps and no-code

Several benefits of no-code software development have been discussed: 

• It’s best to concentrate on the app’s core without coding. You will spend more time with your clients and create something they will appreciate using a no-code application-building platform, focusing on the application’s core.
• No-code architecture tools simplify front-end UI design by providing rich models that can be used and customised. You don’t have to start from zero in UI/UX, so you can spend more time with your clients and improve your app experience.
• 80 per cent lower development cost is guaranteed in no-code. Conventional and DevOps software development methods are expensive. Recruit technical skills higher up. Front-end and back-end developers, security consultants, financial experts, and software and cloud professionals may be needed. No-code applications encapsulate front-end and back-end development. One back-end or front-end developer can build the stack. They can evolve faster without starting from scratch. Building on a network eliminates the need to consider cases, databases, and security. 

Final thoughts

There is no way the no-code wave is stopping. For businesses to stay afloat in the ever-evolving world, starting with no-code adoption can pave the way for survival.

According to Gartner, by 2025, 70 per cent of new applications developed by enterprises will use no-code or low-code technologies. Jump on this no-code joyride!

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Australian VC firm Carbon Growth Partners (CGP) has received US$10 million from Singapore’s family office Silverstrand Capital.

Carbon Growth Partners, an investment company specialising in international carbon markets, raised the capital for its second fund, Carbon Growth Fund.

CGP invests in high-quality carbon reduction initiatives that positively impact local communities. It invests in projects across four continents, with 80 per cent located in developing countries.

Also Read: This family office has launched a startup accelerator with a mission to protect, restore biodiversity in SEA

A large portion of the fund’s strategy focuses on high-quality, nature-based carbon credits. The Carbon Growth Partners team considers environmental factors and seeks to ensure an equitable share of the sales of credits returns to local communities.

One example is the Delta Blue Carbon initiative in the Sindh Indus Delta in the south of Pakistan, home to the world’s largest area of arid climate mangroves. This unique habitat provides shelter to unique fish and shrimp species, invertebrates, turtles, migratory birds and coastal area floral species.

In response to widespread deforestation, the government-backed project has seen more than 75,000 hectares of reforestation, with a conservation program protecting a further 100,000 hectares. The project is yielding extensive co-benefits, with hundreds of jobs created alongside clean water, education and health programs for local communities.

“Carbon credits provide a way to deliver finance to the people and places that need it the most and which can have the most positive impact on climate change,” commented Rich Gilmore, CEO of Carbon Growth Partners. “In 2021 alone, we were able to raise US$100 million in investment for emissions reduction projects, and our new Carbon Growth Fund will help us do more of the same.”

Also Read: ‘There’s a lack of urgency among companies in achieving net zero targets’: Unravel Carbon’s Grace Sai

“The focus of our impact investment strategy is to address the biodiversity crisis,” said Kelvin Chiu, Principal of Silverstrand Capital. “The carbon markets effectively channel additional financial resources to important nature conservation projects that benefit local communities. The long-term supply deficit in carbon credits also makes it a financially compelling investment.”

Carbon markets are a critical component in reaching the net zero pledges made in Glasgow at COP26, particularly for hard-to-decarbonise sectors and products and provide a vehicle for businesses of all sizes to play their part in delivering a global climate solution.

Last month, Silverstrand Capital and The Meloy Fund invested in Koltiva, an Indonesia-based tech startup focused on agriculture supply chain.

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Echelon 2022 aims to provide intimate and focused discussions on key topics and business matching services to facilitate business-driven connections during the two-day event. e27 will curate and invite key stakeholders of startups, investors, corporates, and ecosystem enablers to drive towards fruitful business outcomes at Echelon. 

Here’s the full list of the speakers for the 2022 edition, which will be co-located with SWITCH at Resorts World Sentosa from 27 to 28 October 2022. Learn more here. 

Copyright: meinzahn

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The pandemic has changed the world in many ways- one dramatic shift expedited by COVID has been the move towards a mobile-first world. Globally, the advent of smartphones was already changing consumer behaviour and impacting businesses’ marketing strategies over the past decade, but the pandemic made this quick and permanent. Consumers in Southeast Asia are leading this trend with over 887 million mobile connections across the region — 132 per cent of the total population. 

Consumers are spending a lot of time on their mobile phones. The question is, are you? Mobile marketing has grown to become one of the most coveted spaces to establish brand awareness, and one of the most critical driving forces for customer engagement. This makes mobile marketing an essential variable when building your business marketing strategies — whether you’re a young startup or an established enterprise.

Moreover, businesses have to be mobile-first not only because of the volume of users plugged into their mobile devices but also because of their remote capabilities. Through mobile marketing, businesses can engage customers anywhere, anytime.

A look at the evolution of mobile marketing: A dynamic space

For many businesses in Southeast Asia in the nascent stages of digital transformation, mobile marketing might still be new territory. This is where industry leaders like CleverTap, a SaaS-based customer lifecycle management and retention cloud company, are stepping up to help businesses ace their mobile marketing and engage consumers for growth and scalability.

Mobile marketing is a multi-channel online marketing technique focused on reaching specific target audiences on smartphones, tablets, or other related devices through websites, e-mails, SMS, social media, and mobile applications. The mobile marketing industry has boomed in the past few years, with the market size set to be valued at USD 337.8 billion by 2027, growing at a compound annual growth rate of 22.9 percent. Research suggests that the Asia Pacific is expected to lead this growth due to high mobile penetration, surging internet usage, and a rising urban middle class. Sensor tower also predicts that spending on app stores will grow 120 percent in 2023 and reach $156 billion.

Also read: 5 innovative startups to showcase at Echelon 2022

“When we think about mobile, we think about smartphones and app stores, which is pretty accurate. With these new avenues, many apps have grown their communities and revenues. Brands use the web and apps to engage, retain, and monetise their users/customers. Mobile marketing allows consumer brands to understand user behaviour and engage those users in a seamless, real-time, and scalable way,” shared Marc-Antoine HAGER, Regional VP for Sales at CleverTap. 

However, in the 4.0 era, mobile marketing has come a long way, and businesses seeking to stay ahead of the competition leverage the latest technologies to offer seamless customer experiences through smartphones. This is where CleverTap is helping build fantastic user experiences for the world’s leading digital-first brands: with their smart, all-in-one platform that combines the best analytics, segmentation, and engagement tools so that companies can build valuable, long-term relationships with their customers.

Keeping up with the  complexities of the consumer landscape

Founded in 2013 and headquartered in Mountain View, California, CleverTap provides mobile app analytics and user engagement products to more than 1,300 customers in 100 countries. The leading customer engagement and retention platform helps over 10,000 mobile apps maximise user lifetime, encompassing e-commerce, travel and transportation, fintech, foodtech, and media and entertainment industries.

CleverTap understands that this is a dynamic space, and the platform has evolved over the past few years to keep up with the changing business and consumer landscapes.

Also read: Echelon 2022: A peek at the future of marketing measurement

“CleverTap’s dashboard has been evolving to ingest data at scale and target the users that will need help from the brand for catering to various needs, such as converting, recommending content, helping with a purchase decision, and so on. We have been continuously innovating, creating our own purpose-based data-based TesseractDBTM,” Marc-Antoine added.

For instance, ProgrammingHub, an e-learning company focused on teaching coding in an interactive and fun way, saw a 15 percent Increase in subscription ROI using automated campaigns with CleverTap.

When it comes to mobile marketing, there is a certain degree of familiarity that companies should achieve beyond automation. According to McKinsey, companies that demonstrate customer intimacy generate faster revenue growth rates than their peers. And the closer organisations get to the consumer, the bigger the gains.

Seventy-one percent of consumers expect companies to deliver personalised interactions and 76 percent get frustrated when this doesn’t happen. Marc-Antoine believes many brands are still sending messages that are not personalised, leading users to mute brands. In the long run, this not only degrades brand messaging but also hinders growth. “Smart brands will need to extend personalisation to the maximum, even at an individualised level, to retain and delight users,” he says.

Also read: Echelon 2022: Ninja Van’s steady path to profitability

With a keen focus on personalisation and customers at the core of innovation, CleverTap is continuously developing new products. With innovation and consumer proximity as the two main pillars, CleverTap seeks to unlock untapped growth. “We will keep doing what has made us successful so far — listening to our customers and providing deep personalisation to unlock growth,” shared Marc-Antoine.

For example, With scalability and agility as pressing needs for India’s largest English newspaper, The Times of India, they found CleverTap to be the perfect partner in winning mindshare and market share in the Indian digital news industry. The newspaper saw over a 100% increase in subscribers after leveraging CleverTap’s scalable platform to automate user communication and reach out to customers at record speed. 

Be where customers are

From edtech to retail and eCommerce to fintech, CleverTap has helped thousands of companies across various industries achieve significant growth. If you want to learn more about mobile marketing and how CleverTap can help you ace it, visit https://clevertap.com today.

Want a more personalised face time? Meet CleverTap at Echelon!

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Photo by George Pak via Pexels

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This article is produced by the e27 team, sponsored by CleverTap

We can share your story at e27, too. Engage the Southeast Asian tech ecosystem by bringing your story to the world. Visit us at e27.co/advertise to get started.

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According to The Straits Times, there have been more than SG$150 (US$105.12) million of unclaimed insurance, with Life Insurance Association Singapore (LIA) enhancing the “Register of Unclaimed Life Insurance Proceeds” on its website in 2018, we still face consumers being unaware of the policies that they have gotten over the years.

Based on a focus group study that we conducted in 2016, we found that there have been multiple occasions where the consumers who’ve purchased policies from multiple companies over the years would gradually lose track of them, especially when the policies are paid via GIRO in small amounts monthly.

In addition, there were situations where clients’ families were unaware of the policies in a position of mishap, which led to a long delay in the claim process (leading to family members having to stress over financial constraints) or worse, leading to unclaimed insurance.

Loved ones may not know what policies you have purchased

An example we’ve encountered was with a 61-year-old lady who bought multiple insurance policies throughout her life as she believed in the importance of good coverage. Unfortunately for her, she later suffered from a Hemorrhagic stroke which landed her in the ICU and subsequently in a coma for nearly two months.

Her family members were uninformed about her extensive insurance policies, and they admitted her to the lowest ward in the hospital for fear of the hefty hospital bills. Unbeknownst to her family members, her insurance policies would have covered her stay in a Class A ward in government/restructured hospitals.

Eliminating the communication pain points

Due to PDPA, most insurers’ digital platforms since 2016 would only directly reflect policies purchased from them. To overcome this communication limit, the FinStyle app was created to help users consolidate all of their insurance policies in one place.

Through the app, users will:

• Have a clear overview of the various policies they are being insured for
• Overall coverage sum
• The total premiums that they are paying for
• Basic policy details (e.g. policy number, maturity date and surrender value)

Also Read: Shouldering the responsibility of digital payment security

While the information might not be as comprehensive as a contract or policy illustration, the app aims to allow users convenient and quick access to an overview of their coverages and cost, ranging from individual policies to the whole amount.

Functions of the FinStyle app

With a pre-programmed smart calculator embedded in the system, consumers can calculate their individual protection needs by entering information such as their years to provide for family expenses, the annual amount required, final expenses and so forth, which then allows the app to show if the consumer has a shortfall or surplus in their coverage, taking into consideration their existing portfolio.

This function was created to give consumers a better understanding of how they can derive the sufficient insurance coverage they require based on their needs rather than purchasing coverage as advised by a financial consultant or friend. This will also protect the consumers from rogue financial consultants and improve the financial planning industry’s reputation in Singapore.

To prevent the issue of unclaimed insurance and allow family members to be aware of essential insurance details in times of need, FinStyle has a ”Shared Policy’ function that allows users to share their policies with other users selectively. This ensures that family members or trusted recipients know which insurer to contact and process the claims during unforeseen circumstances.

The FinStyle app works with various partners to host monthly events and publish investment and lifestyle insights to educate their users. The brand works with the iFast investment platform, where users can trade equities, bonds, ETFs and unit trusts directly from the app and gain direct access to iFast TV for the latest investment updates.

The gap between digital literacy and the financial services industry

The FinStyle app is free of charge, and users can key in all of the policies to keep track of the policies they’ve purchased over time.

“As an entrepreneur and philanthropist, I want to raise awareness of the importance of financial planning transparently and professionally to allow consumers to have a better understanding of what kind of insurance they are buying, why are they buying it, who are they buying it for and how it benefits them throughout their life,” shared Bentley.

The FinStyle app aims to help more individuals unaware of any insurance plans purchased by their loved ones. The app aims to revolutionise the financial services industry by providing users with 24/7 access to their entire insurance and investment summary while enjoying the features catered to their needs.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

Join our e27 Telegram group, FB community, or like the e27 Facebook page

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Today, Facebook announced the new 140 participants of this year’s 2022 Community Accelerator Program. For the APAC region, startup ecosystem tech platform e27 was designated as the implementation partner to help community leaders on Facebook advance their skills and utilise digital tools to deepen their impact.

This four-month program provides selected community leaders of Facebook Groups with training, mentorship and funding for an initiative that extends their community’s positive impact. The program received more than 4,800 applications, and today it was announced the participants for this year’s program across nine regions, including Addicted to Gardening, Integration der Arabische Gesellschaft in Deutschland, and Women and e-Commerce Trust ( WE ).

Now in its third year, the Community Accelerator Program focuses on recruiting top community builders with highly engaged communities to help them advance their leadership skills and deepen their impact. Collectively over the 2020 and 2021 programs, the program has provided leadership development, coaching, curriculum and funding to 208 community groups and their leaders. 

Also Read: Meet Facebook Community Accelerator 2022’s additional funding recipients who are turning impactful ideas into action

Take a look at some of the 2020 and 2021 participants, like Nomadness Travel Tribe, who recruited and increased the reach of their group to international members and people of colour via an in-person “Travel Fest,” or Copa Menstrual México, which developed a project to donate more than 300 menstrual kits to young women throughout Mexico, or Kaki Repair, a movement to encourage people to fix their own belongings rather than just throw them away. 

The 2022 Community Accelerator selection committee looked for communities that would benefit the most from our unique programming and have the capacity to be fully engaged in it. One of the program’s key experiences will be for participants to identify an important initiative that will deepen their community’s impact by mobilising their members around a goal and creating a development plan for it, to execute in 2023. Participants represent a variety of community topics, from groups connecting over similar interests and hobbies like thrifting to actioning support for health and parenting, to name a few. 

Through the program, Facebook will award funds to the 2022 Accelerator participants to support work that advances their communities’ goals. Excited to partner and get to know more details about the APAC cohort? We will announce our upcoming cohort participants by next week, stay tuned!

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

Join our e27 Telegram group, FB community, or like the e27 Facebook page

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