As a cornerstone of sustained economic growth and prosperity, innovation is more important than ever in today’s world. It is critical in solving the complex sustainability challenges we now face. Leading companies have also acknowledged that sustainable innovation can present opportunities to re-invent products, services and business models, driving new growth.
Over the years, Europe and North America have successfully established themselves at the frontier of global technological innovation. More recently, however, we have started to see Asia-Pacific and Latin America gaining ground on the traditionally developed market hubs. They have begun to emerge as the new hotbeds for innovation.
These regions are not only supported by large, young and entrepreneurial demographics, but they also demonstrate a strong appetite for business-led innovation.
Against this favourable backdrop, we have seen the pace of innovation in Asia-Pacific accelerate rapidly over recent years, and companies are harnessing this innovative growth. Tech ecosystems have emerged in countries such as China, Singapore and South Korea and are growing at a pace that far outstrips the rate of change in Europe, with startups fuelling much of this momentum.
China’s leadership in fintech, e-commerce and AI has been well documented, but we have also started to see ASEAN countries emerge and grow in scale as Unicorn hubs. While Singapore and Indonesia lead this space in ASEAN, growth in Malaysia and Vietnam are likely to present interesting opportunities in the future.
Tapping the innovation potential of Asia-Pacific
Startups are disrupting traditional or entrenched ways of thinking and reinvigorating established business methods.
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The opportunities they offer to create new markets or completely transform old ones by introducing products, services, and ideas that challenge existing norms is an exciting value proposition as industries seek to embed sustainable thinking in their businesses and product lifecycles.
While prominent startups in Asia-Pacific have focused on fintech and e-commerce, there is a significant market potential for sustainability led startups in the region.
Close to half of the global plastic production is concentrated in Asia-Pacific, and the waste challenge remains urgent, systemic and complex. Alongside mounting fears that the volume of plastic waste is expected to nearly triple by 2040, plastic pollution remains a pervasive threat to the environment.
Plastic pollution must be addressed at the source, and innovations in material technology will be a key driver in transforming the future of packaging. Innovation of biodegradable labelling and packaging products, materials and solutions that will help perishables survive the last leg of the supply chain is necessary to drive this.
Sustainable packaging alternatives can help food producers and brands better manage supply chains and reap positive benefits for the environment while appealing to environmentally conscious consumers.
We believe that there are under-explored pools of talent which exist in the Asia Pacific and are keen to partner with the brightest and best innovators and startups who share our passions and goals of addressing some of the industry’s most urgent business challenges with an ultimate ambition of advancing the global sustainability agenda.
Tackling systemic challenges
As firm believers that geographical boundaries are no barriers to innovation, and in a first for the labels industry, Avery Dennison has launched AD Stretch, an accelerator programme, in Asia-Pacific and Latin America.
We hope to inspire and catalyse the startup ecosystems in solving sustainability challenges in these regions and seek to accelerate and amplify its impact as the programme rolls out in Europe and the United States later this year.
The challenges we have identified align around three key themes: maximising the consumer experience, creating sustainable, responsible and efficient value chains, and materials and packaging 2.0.
The first seeks to deliver both functional solutions, delivering information and sustainable value to buyers, and provide unique experiences that increase the value of products.
The second aims to develop innovations that advance the circular economy and reduce the environmental impact of our operations and supply chain.
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The third focuses on innovations that enhance trust, transparency and connectivity, from the production of our products to end-user delivery.
Accelerating innovation in materials science and sustainability
Our ambition for the AD Stretch programme is to develop our innovation capabilities across our industry’s full spectrum and pioneer new and sustainable solutions for packaging while solving environmental challenges.
While AD Stretch is still in its infancy, we aspire to see it develop into a platform for continual investment in innovation across the entire value chain of our industry, from materials to digital solutions.
As new problems emerge, we should be highly responsive to increase the rate of finding solutions. We are making a long-term commitment to engaging with external partners, helping bring their ideas to fruition and adding value for themselves, our customers, and the communities in which we operate.
Through programmes such as AD Stretch, we hope to propel our vision is coming together to solve global sustainability challenges that will help cultivate a more sustainable and regenerative world for future generations to come.
The AD Stretch Accelerator Programme aims to pilot new technologies focusing on value chain efficiency, sustainability and materials innovation for the labels and packaging industry. Learn more about the inaugural intake in the Asia Pacific and Latin America.
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