wagely, an earned wage access company in Indonesia, has raised US$8.3 million in an oversubscribed pre-series A funding round, led by East Ventures (Growth Fund).

Existing backers, including Integra Partners, Asian Development Bank, Global Founders Capital, Trihill Capital, Blauwpark Partners, and 1982 Ventures, participated.

The EWA startup also disclosed that it secured the backing of Central Capital Ventura, the VC arm of Indonesia’s Bank Central Asia.

With this, wagely’s total funding raised to date has touched US$14 million.

The new capital will enable the company to further scale its business in Indonesia and Bangladesh. In addition, wagely looks to develop its holistic financial wellness platform, to be rolled out later this year.

The latest deal follows a US$5.6 million strategic financing round led by Integra Partners in June 2021 and comes in a few months after it expanded to Bangladesh.

Founded by former Grab and Tokopedia executives and launched in 2020, wagely lets employees of its partner organisations access their earned wages in real-time. Its partners include Indonesia’s largest employers, including British American Tobacco, Ranch Market, Adaro Energy, and Medco Energi. This helps them reduce turnover, enhance productivity, and increase business savings.

Roderick Purwana, Managing Partner of East Ventures, said: “With wagely’s rapid growth in recent quarters, we believe they will be the preferred partner for large enterprises that aim to challenge the status quo of worker financial wellness in Indonesia and beyond. They are changing the lives of millions of workers across Asia, where over 75 per cent of the population lives paycheck to paycheque.”

In Bangladesh, which is home to the 7th largest labour force globally, wagely has partnered with leading companies, including SQ Group, Classic Composite, and Vision Garments. “We are proud to be successfully operating in two of the largest markets in Asia, employing more than 150 million workers. Instant access to salary plays a pivotal role in reducing costs for employers and increasing the productivity and wellbeing of workers,” said CEO and Co-Founder Tobias Fischer.

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Webinars are a vital content strategy for modern business, and respondents to a recent survey say webinars are critical to their sales, marketing, and lead generation strategy.

Yet, audiences are experiencing video fatigue and burnout at a far higher rate today with webinars than they have previously.

Getting back to in-person events is an easy answer to solve the burnout. However, taking this route means you should be smart about your investment and formulate a strategic approach. From cutting-edge innovation and diversity and inclusion efforts to broadening your brand’s global reach, hybrid and virtual events have exploding potential for engaging audiences.

In an era where marketing dollars have to cut through a lot of noise and short attention spans, digital event solutions are impactful, efficient, and economical.

My company, Hubilo, a hybrid event platform, works hand-in-hand with event professionals to reimagine events in the virtual and hybrid world.

Through this experience, I see that you can keep your attendees’ attention where you want it by replacing one-way conversations and boring presentations with a few key strategies: on you.

No one wants another webinar

The problem with virtual events isn’t the venue. Audiences, no matter where they are, want connection.

Also Read: 8 trends for the event tech industry in 2022

People find love online. They exercise online. They cook online. Now, they can even dance, sing, play bingo, and network face-to-face online. By engaging audiences with next-generation interactivity, you’ll learn what your audiences are interested in.

You can see what they do rather than what they say or think they’ll do. The past year and a half have digitally transformed audiences. Your events should recognise that shift.

Here’s how:

Foster engagement and inclusivity

Start by really understanding your audience, their motivation for attending the event, and the calls to action you want them to answer. From there, the event begins to take shape.

With more focus than ever on work-life balance, remote workplaces, safety, and flexibility are a high priority. Offering a virtual attendance option includes those who may not travel or feel comfortable travelling.

Providing included in an event virtually means event organisers can create more diverse, immersive, and inclusive gatherings.

Whether child or elder care, women find themselves disproportionately resigning from positions or reducing their work capacity to take on these duties.

What hybrid events offer these important audiences is flexibility. Hybrid and virtual options are approaches that enable organisations to dedicate resources as they see fit, from time and distance to accessibility and budget.

It will take creativity to blend virtual and in-person audiences.

To get started, identify if you’ll have a host or a behind-the-scenes technical assistant who reminds people to participate in the chat, react to speakers, and prepare for upcoming activities or sessions. Much like a good party, marketing teams should act as hosts for their attendees, calling their attention to where it should be.

Advanced tools you can offer to aid in hosting a hybrid event include gamification features like participant leader boards, chats, Q&As, and contests.

These tactics give virtual and in-person attendees a common interactive experience that bypasses everything they want to avoid: impersonal, repetitive, and generic content.

Focus on responsiveness

Audiences want responsiveness from the services they interact with. This is how Amazon managed to topple other cookie-cutter approaches that were outdated.

Also Read: How innovations in analytics will drive the right results for hybrid events

With personalised features, two-day delivery, and a lack of shipping fees, Amazon reimagined how products should be sold and the fantastic experience that should come with it. Now, most purchases are made worldwide.

Events are no different. People have been showing us what they want from events for a long time. They want to feel part of a group or tribe, less excess and relevant information, and they want their time while receiving memorable experiences.

Even without having segmented, in-depth data on attendees, marketing and event teams can create the illusion of personal recommendations by pushing email reminders for sessions, reacting to social posts from attendees and including reminders or links, and requesting survey responses and feedback during the event.

Looking towards the future

Events will have to continue innovative as the world becomes increasingly more dynamic. Like every industry, the pandemic has upended standard operating procedures for event organisers.

When you start reimagining your events and strategy, you can deliver events at a fraction of the cost while engaging more diverse audiences and delivering personalised content at scale.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Join our e27 Telegram group, FB community, or like the e27 Facebook page

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With stagnant incomes, rising living costs, and a lack of savings, workers are under daily pressure to stay afloat financially. The options for this segment are minimal when faced with an urgent need for cash. The result is a vicious cycle of repeated reliance on payday loans and other costly financial products, leading to financial stress among the workforce.

Indonesia-based wagely aims to address this problem. The two-year-old startup has developed an online platform that lets workers of its partner employers access (EWA) their earned wages in real-time. (EWA is an emerging employee benefit that provides workers on-demand access to wages they have earned but not yet been paid on)

The firm has just announced a US$8.3 million in pre-Series A round from some of the region’s top VCs, including lead investor East Ventures (Growth Fund).

A few hours before this announcement, e27 spoke to wagely Co-Founder and CEO Tobias Fischer.

Below is the edited version of the interview:

You said in a statement that wagely is scaling further in Bangladesh. What opportunities do you see there? How is this market different from Indonesia?

We see a massive opportunity for financial technology in Bangladesh. The South Asian country has characteristics and attractive fundamentals similar to Indonesia in terms of demographics, large total addressable market, limited access to credit, growing demand for tailored financial services, and the ability to expand products and segments.

Also Read: wagely bags US$5.6M to give Indonesia’s low-paid workers access to their earned wages

How many customers do you have in total? Can you share the names of some of your corporate customers?

wagely is working with some of the largest employers in Indonesia and Bangladesh. We serve more than 150 million workers across both markets.

In Indonesia, we have partnered with hundreds of businesses across industries, such as Adaro Energy, Medco Energi, British American Tobacco, Ranch Market, and Century Pharma, among several others.

The recent expansion to Bangladesh has garnered 50,000 workers across the largest apparel manufacturers in the region. In Bangladesh, which is home to the 7th largest labour force globally, we’ve partnered with leading companies, including SQ Group, Classic Composite, and Vision Garments.

Do you also see opportunities in other emerging markets in Asia, Africa and America?

The additional capital allows us to double down and accelerate our market-leading position across Indonesia and Bangladesh.

What are some definite trends you read in Southeast Asia’s EWA vertical? Do you see employees increasingly preferring EWA?

Our workplaces are changing rapidly, especially since COVID-19 struck. The way people are getting paid is changing too and at scale.

What I mean is that we are making a lot of adjusting in terms of work (where we work and how we work, etc.) but the only thing that has never been questioned is how we get paid. We believe employees shouldn’t have to wait until the end of the month to get paid.

What are the key benefits employers gain by partnering with wagely?

Lower- and middle-income workers live paycheque to paycheque and struggle with unexpected financial expenses between paycheques. This impacts businesses with higher turnover, lower productivity, and more employee loans. Offering employees immediate access to their wages boosts the workforce’s financial resilience and has a measurable and proven impact on employee retention and productivity.

How does wagely make money?

Incumbent financial institutions and payday lenders make money when people are stuck paying interest, overdraft, and late fees. wagely is different and makes money only by charging a flat membership fee.

The wagely membership fee is paid by employees only when they find value in our product and make progress with us. Why do we take this approach? Because we believe membership is the only business model that truly aligns wagely’s incentives with your employees’ financial wellbeing.

Also Read: Paywatch aims to scale its earned wage access biz across SEA with a US$5.25M funding

We are also the only regional player operating in two markets, has received ISO 27001 on information security, and is directly integrated with SAP.

Do you think as COVID-19 subsides and markets go back to normal, EWA will become irrelevant?

Even before the pandemic, there was substantial evidence that over 75 per cent of the Southeast Asia workers struggled to cover unexpected expenses between salary payments, causing significant financial stress costing businesses millions in lost productivity and higher turnover. Employers were left grappling with how to support their workers and the financial burden they faced.

The pandemic shone a light on this challenge and exacerbated the need for employers to step in.

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Singapore-based Datature, which has developed a no-code MLOps platform that allows companies and teams to build breakthrough AI capabilities, has raised US$2.7 million from local VC firm Openspace Ventures.

January Capital also participated in the round.

Datature’s full suite of solutions provides teams with the ability to annotate, augment, train and deploy computer vision models, all without a single line of code. It empowers teams to swiftly create ground truths, perform transfer learning, and deploy AI models.

The firm claims to date, thousands of teams worldwide have leveraged its platform to collaborate, build and deploy breakthrough AI applications in the medical, defense, manufacturing, and retail sectors.

Also Read: How machine learning really impacts us in our daily lives

The latest funding will enable Datature to expand its platform offering to support more widespread use cases, including video analytics, medical and point-cloud data ingestions, and a neural network cloud API for users to deploy AI capabilities anywhere.

“Today, most authoritative and experienced industry experts do not necessarily possess the technical abilities to architect and deploy machine learning solutions. Datature hopes to support the next wave of citizen data scientists and deep-tech teams with a self-serve, end-to-end platform that enables anyone to orchestrate large-scale ML projects,” said Co-Founder Keechin Goh.

Javier Ng, Investor at January Capital, said: “Datature’s platform addresses the two key fundamental barriers of AI adoption: skills shortage and the complexity involved in the development process. By empowering non-technical teams to utilise computer vision, Datature accelerates the time to value for mission-critical use cases.”

The machine learning market is projected to have a CAGR of 43 per cent, achieving US$30.6 billion in 2024.

Openspace is an early-stage tech investor with over US$650 million under management. The company’s investments include GoTo (Gojek), Kumu, Pluang, Biofourmis and Halodoc.

The VC firm has four funds and has offices in Jakarta, Bangkok, Manila, and Ho Chi Minh City.

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Updates: This article has been updated with the corrected currency exchange number and statements from the company

Indonesian tech giant GoTo –the result of a high-profile merger between Gojek and Tokopedia– is aiming to raise at least IDR15.2 trillion (US$1.25 billion) in an initial public offering on Indonesia Stock Exchange (IDX).

The company will list on the stock exchange on April 4, selling 52 billion shares or 4.35 per cent of total shares, priced at IDR316 to IDR346 per piece.

An international listing is also expected following the local one.

GoTo is the second Indonesian unicorn to get listed on the stock exchange, following Bukalapak’s IPO in August last year. This IPO is one of the most highly anticipated ones in the Southeast Asian tech startup ecosystem.

Prior to this, GoTo’s rival Grab has made their IPO on Nasdaq in December 2021.

GoTo plans to use the proceeds from the IPO, after deducting issuance costs, for working capital to support the Group’s growth strategy.

An initial offer (book building) will be executed between March 15-21 with a public offering period targeted for March 29-31.

Also Read: A horse of another: Here’s the complete list of Southeast Asia’s 28 unicorns

In a press statement, GoTo announced that it is planning to launch Gotong Royong Share Program which will provide its “most active, long-serving and loyal driver-partners, merchants and consumers, as well as employees, with the opportunity to benefit from the IPO.”

“Under the programme, all full-time employees have been made participants in the Group’s Long-Term Incentive Plan Program, long-serving driver-partners are set to receive grants, while the most loyal merchants and GoTo Group consumers will be eligible to purchase shares via a fixed allocation at IPO,” the company wrote.

GoTo raised a US$1.3 billion pre-IPO funding round in November 2021 led by Abu Dhabi Investment Authority (ADIA).

The company counted big names such as Alibaba, SoftBank Vision Fund, Google, GIC, and Tencent as their largest investors.

In recent years, tech unicorns in SEA are in a race to get listed on various stock exchanges. While these companies may experience a sharp increase in their shares price when it was first issued,

Earlier this month, The Business Times reported that Grab’s shares price crashed 37.3 per cent as its net loss in Q4 “nearly doubles.”

For Bukalapak, its share price has fallen by more than -73 per cent since its debut. Starting out with an increase up to IDR1,110 per share, the price has slumped down to IDR276 by the time this article was written.

Also Read: The 27 Indonesian startups that have taken the ecosystem to next level this year

GoTo was expected to raise up to US$2 billion. However, according to a Dealstreet Asia report, experts had warned the company of “challenging” timing with the ongoing crisis in Ukraine.

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Image Credit: GoTo

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High inflation and low bank deposit rates have triggered a massive spike in worldwide crypto adoption, which reached over 880 per cent in 2021 alone. Emerging markets such as Vietnam, India, the Philippines, and Brazil ranked among the highest on the global crypto adoption index last year.

Yet, only a tiny fraction of the population in these markets has had exposure to cryptocurrencies.

Peter Hoang and Dmitriy Paunin sensed an opportunity there and started the crypto savings platform Finblox. The duo, who have years of experience dealing with crypto-assets in the past, also attracted an oversubscribed US$3.9 million seed financing for their four-month-old venture.

The capital came from strategic investors, including Dragonfly Capital, Sequoia Capital India, Three Arrows Capital, Saison Capital, MSA Capital, Coinfund, Venturra Discovery, Kyros Ventures, First Check Ventures, and Ratio Ventures. Coins. ph’s Founder Ron Hose, Xfers Founder Tianwei Liu, and other unnamed angel investors also co-invested.

Also Read: Web3 is going to redefine labour in Asia in a big way: Animoca Brands’s Yat Siu

Hong Kong-headquartered Finblox will use the funds for product development, as well as to accelerate its regulatory compliance processes, marketing and user education initiatives.

The beginning

“Dmitriy and I are very passionate about democratising wealth-building and have been fascinated with crypto-asset class, especially decentralised finance (DeFi),” CEO Hoang told e27. “I previously co-founded Gotrade, a zero-commission stock investment app, and Dmitriy was formerly CTO at Coins.ph. During our previous roles, we noted the onboarding experience into the DeFi is inconvenient, insecure, expensive and unsuitable for beginner investors. There was a big gap to be filled bridging users from Web2 base into Web3, and we decided to build Finblox to address that.”

In a nutshell, Finblox provides a “secure on-ramp” into stablecoins and popular crypto-assets such as Axie Infinity and Polygon. The platform allows users to earn a yield on their assets passively, with no limits on minimum balances or withdrawal periods. The services are available in over 100 countries.

Hoang claims Finblox offers one of the highest interest rates available in the digital asset space. Users can earn a 15 per cent annual percentage yield on USD Coin, a stablecoin pegged to the US dollar. It also offers up to 90 per cent yield on other major cryptocurrencies such as Bitcoin, Ethereum, Solana, Avalanche and Axie Infinity.

The returns are enabled through Finblox’s partnership with established crypto institutional borrowers and trusted DeFi protocols.

How the platform works

Users register, complete their identity verification and set up two-factor authentication within two minutes. They can then buy or deposit digital assets such as Bitcoin, Ethereum and Polygon and start earning interest rewards the following day. The rewards are paid out daily, and users can withdraw the funds anytime without any lockups.

The company is working with regulated financial institutions to enable a smooth on-ramp from fiat into crypto via different payment methods

The assets available on Finblox are carefully vetted before being listed, claims Hoang. The user assets are insured by Fireblocks, an SOC 2 Type II-certified digital assets custodian with bank-grade security. In addition, the system is protected by the crypto-insurance platform Coincover.

As for monetisation, Finblox takes a small cut on the interests it earns by lending out the coins to its trusted institutional partners and a cut on the amount paid out to the users. The startup plans to introduce paid premium features on the platform in the future, such as commission-free swapping between the coins.

About 90 per cent of its registered users are from emerging economies, mainly Southeast Asia. Hoang declined to share the number of customers or the number of transactions it facilitates. “We’d prefer to announce the figures in the next round announcement (pre-Series A or Series A).”

“Southeast Asia has grown to be one of the most active markets over the past year, yet product infrastructure is still lacking to support the rapidly growing demand. We believe what Peter and Dmitriy are building at Finblox will make a meaningful contribution to Southeast Asia’s crypto ecosystem,” said Mia Deng, Partner at Dragonfly Capital.

On a global level, Finblox competes with crypto lending platforms Celsius Network (US) and Nexo (which claims to be managing assets for over 3.5 million users across 200 jurisdictions).

Also Read: ‘We want to facilitate organisations’ Web3 transition from bits to atoms’: Brinc CEO Manav Gupta

Despite the growing adoption of cryptocurrencies, many governments are yet to make crypto transactions legal. In Hoang’s view, more clarity on regulation is essential to enable wider adoption of crypto as an asset class. “We are actively looking to acquire licenses globally in the established jurisdictions where possible. We believe that crypto will become a number one asset class globally in the foreseeable future and regulation would bring a lot to the table in terms of taking it to the mainstream.”

Finblox also sees a significant opportunity to tap into the metaverse projects popular in the emerging markets, where users are getting onboarded into crypto for the first time through play-to-earn games. “We can empower them by offering yield on the crypto assets that they earn by playing NFT games like Axie Infinity,” Hoang said.

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McKinsey Global Institute finds that the number of people in the global labour force will reach 3.5 billion by 2030. This, combined with the mass move to remote work, is resulting in workplaces needing to accommodate a changing range of skills, attitudes, cultures, and behaviours.

I’ve been lucky enough to have led APAC-wide teams for several years and have seen shifts in leadership even prior to COVID-19. It’s easy to only consider globalisation, but we’re also working across different generations, a 20-year-old digital native in India is very different from a 60-year-old in India who started their career before the internet was born.

For a leader to thrive in today’s environment, they must be willing to exhibit and value core qualities of empathy, trust, and curiosity. When we’re able to truly make the most of a diverse team, when we’re more open to new ideas, we can significantly improve the employee experience and make the entire organisation stronger.

Soft skills: Empathy, trust, and curiosity

In the past, being a team leader or manager was about command and control. It was about being able to do every part of the job better than anyone and knowing every part of it.

Today, a true leader is one that helps employees discover untapped strengths and potential and can bring that into alignment with business goals. It’s about being very clear about what the destination is and understanding that everyone’s path to getting there may be different.

Empathy has never been more relevant than in the last two years. Whereas sympathy is ‘I feel sorry for you’, empathy is ‘I understand you’.

It’s not about being nice, it’s about taking the time to fully be with the person you’re with and truly listening to them. Doing so can dramatically change how people relate to each other, building trust and enjoyment in their working environment.

Also Read: Emotional leadership in a post-COVID-19 business world

Within my work, I’ve also seen the power of not only having an empathetic leadership style but encouraging this mode of relatedness between people. I’d go as far as to say that today, soft skills can spell the difference between success and failure between workers and their employer, and in the time of the great resignation, that impact is critical.

And that’s why more businesses are recognising the role of empathy in the workplace. A whitepaper by the Centre of Creative Leadership, based on a global survey, found that empathy is positively correlated to job performance.

Managers who show more empathy toward their teams are viewed as better performers in their job by their bosses. Additionally, empathic emotion, as rated by employees, positively predicts job performance ratings from the leader’s boss.

This whitepaper also highlighted a fact that I’ve found to be true in my own experience: that empathy can be learned. Leaders can develop and enhance their skills in this space through coaching, training, or developmental opportunities and initiatives. Self-awareness is critical to this development.

Grant Thornton’s 2021 International Business Report research highlights the emergence of empathy as a valued leadership trait.

Among mid-market business leaders who grew their staff numbers by at least 5 per cent in 2020, empathy was more consistently important than the global average, with 25 per cent citing it as a key leadership skill.

It also scored well with those who grew exports and revenues during the height of the pandemic. For the APAC region, 21 per cent of respondents cited empathy as one of the most important traits in leaders.

It would be remiss not to mention other core qualities that I feel are hugely important as a leader: trust and curiosity.

Curiosity in a leader helps you to understand your team, to ask the right questions and always be engaged in critical thinking. When it comes to trust you need to be as open as you can, even if you can’t share everything. When you trust people, they trust you back.

When you’re accountable, your people are more likely to reciprocate and be accountable right back. Give them control, celebrate achievement and balance being confident and vulnerable.

Empathy in action: An insight into Cloudera

My team was already working remotely prior to COVID-19 so we didn’t experience a dramatic shift in this respect once the virus hit but everyone has been impacted in very personal and real ways.

At Cloudera, we operate on the basis that people are the heart of our company and are always investing in ways to make our teams feel valued and heard. This became even more critical during the height of the pandemic.

Also Read: Be credible and reliable: Key tips for startup communication in the new normal

Engaging in empathetic leadership can consist of simple practises.

For instance, it can be actively listening when on a video call, with the camera turned on and minimising potential distractions. It can be as simple as reaching out over Slack or Instant Messenger to check-in.

It can be taking the time to remember and acknowledge celebrations or milestones, whether that’s a birthday, a child’s birthday, work anniversary or the anniversary of a loved one’s passing.

During lockdowns finding reasons to celebrate certainly helped to lift the spirits of those around us at Cloudera.

We also frequently underestimate the role of technology in aiding our leaders to be more tuned in and empathetic. For example, data is helping both Cloudera and our customers to create better, healthier and more open relationships with employees.

One of our customers, Indonesia’s Bank Mandiri uses data to track employee health. The bank used its data lake to feed a real-time dashboard that tracked employee health which led to better support for employees.

With information on staff working locations and health status across all branches and regions, the bank was able to ensure employee safety as well as business continuity.

Of course, this highlights a more physical health perspective, but it accentuates how data can be used to build a greater understanding of how employees are doing. This lends itself to establishing or extending health and wellbeing initiatives, or even simply, opening conversations.

Goal setting in a pandemic

We’ve also found that during the last two years it’s been easier to lose track of goals.

Also Read: A continuous learning culture is essential to effective teamwork and management

At Cloudera we’ve become much better at setting and tracking both personal and shared business goals. We’ll talk to our people and ask them what their plans are for the future, where they want to be in the coming year or two and what matters to them in their work.

We can then align this to the broader business goals to empower our workforce. Goal setting is one way we deliberately build gratitude and a sense of service within the team and have that human touch and conversation.

At Cloudera we’re also big on leading by example. Acknowledging failure is not a core part of many Asian cultures, so as a leader in the APAC region, it’s important to recognise failure and learnings in an honest way and create a safe place to do so, especially when encouraging innovation.

Another example is committing to ‘unplugged days’ where my fellow managers and I leave our computers and phones off to take time for ourselves.

We actively encourage our team to do the same. Within our leadership team, we’re always focused on exhibiting empathy, curiosity, trust and vulnerability to create a powerful reference point for our teams.

In conclusion

With more people experiencing personal hardship, mental health issues, ambiguity and reconsidering their life, this year requires more leaders to step up and become a mentor, guides and inspirations to those around them.

We do this by being honest and vulnerable ourselves and living core qualities and soft skills through key touchpoints. We will be able to move through this time and engage in growth and innovation by putting people first and being delighted by the rich rewards.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

Join our e27 Telegram group, FB community, or like the e27 Facebook page

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Indonesia’s FinAccel, which runs the buy now pay later (BNPL) platform Kredivo, and VPC Impact Acquisition Holdings II, a publicly traded special purpose acquisition company in the US, have terminated their merger agreement announced earlier.

The termination comes on the backdrop of the volatility in the US market, “triggered mostly by geopolitical tensions and rate-hike concerns”, as per a Reuters report.

The merger between FinAccel and VPC was first announced in August 2021.

Gordon Watson, Co-CEO of VPCB and Partner at VPC, said: “Unfortunately, unfavourable public market conditions and process delays outside of our and Kredivo’s control have affected our transaction timeline. They made it infeasible to close the transaction under the terms of the business combination agreement.”

Following the mutual decision, VPC is leading a US$145 million investment in FinAccel. VPC had earlier provided a US$100 million credit facility to FinAccel in July 2020 and injected another US$100 million a year later. FinAccel is also backed by Mirae Asset, Naver, Square Peg Capital, MDI Ventures, and Jungle Ventures.

VPCB is now considering future options, including seeking an alternative business combination. In the event of a VPCB liquidation, Kredivo will allow the SPAC to acquire a stake equal to 3.5 per cent of the fully diluted equity securities of the fintech firm.

Also Read: FinAccel names Akshay Garg as new group CEO, Umang Rustagi as CEO of Kredivo

Founded in 2007 and headquartered in Chicago, VPC invests in large companies as well as emerging business segments in various industries in the US and the world, which often lack access to traditional sources of capital.

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Heartbreak Bear, a Singapore-based NFT (Non-Fungible Token) project by Revelation Marketing Group, recently announced the launch of its second season after selling out its genesis mint in just three hours.

Featuring its Gen 2 3D NFTs, the second season artworks were minted originally at 0.03 ETH with a limited supply of 1,888 HBBs. In a press statement, the project stated that its floor price has steadily risen to 0.074 ETH since its inception in October 2021. The total supply for Season 2’s NFTs will be limited to 7,089 3D Heartbreak Bears.

Season 2 holders will also gain priority access to more real-world utilities such as collectible figurines and customised merchandise.

Led by Ming Shuang Tan and Eugene Lim of Revelation Marketing Group, Heartbreak Break is a project that aims to provide artists with an avenue to showcase their craft and be acknowledged for their work in the digital space. The project described itself as “drawing parallels to the marginalised in the community” with an art concept that involves “strong imagery with some pop culture references to represent individuals battered down in society.”

Members of Heartbreak Bear communicate through an invite-only Discord group where they can access project development updates, upcoming collaborations, whitelists, Alpha information and many other exclusive benefits

“The existing OG community was small but extremely tight knitted. Daily nights of voice chat within Discord, meet-ups in real life, learning about crypto and NFT trading were just some of the many engagements that still exist till this day,” Tan says.

“After observing the (Crypto/NFT) space for some time we noticed that in order for Heartbreak Bear to progress and achieve more to benefit the holders of our NFT, we needed to treat Heartbreak Bear as a brand instead of a project. This is why we are constantly innovating ideas to bring real-world utility to our holders.”

Also Read: Demystifying NFTs and DeFi

In this interview, Tan shares to e27 the secrets behind growing a strong community to support an NFT project.

Starting with the bear necessities

The history of Heartbreak Bear began when Tan and Lim began to get drawn into the NFT space in 2021. By the time, there was great scepticism about the concept with many of their friends suspecting NFTs to be a scam. But both Tan and Lim have a strong belief in the idea, so they started Heartbreak Bear as a closed community to help Singaporeans learn about NFTs and how it works through a community

The idea of Heartbreak Bear itself came from one of their staff in the media production company.

“When we thought about what to draw, she said she wanted a cute bear from the Minion movie. It being a teddy bear kinda fit our cause of supporting mental health because when we relate to teddy bears, we thought about them being abandoned after the child grows up,” she explains.

Tan goes on to explain how every bear started out with “their hearts filled to the brim” with love and compassion, but then they have to go through many difficult and dark things.

“Heartbreak Bear was a representation of people who felt abandoned and neglected, and we wanted to be an all-inclusive community that was also the voice for the people who were bullied or left out in real life,” she stresses.

When asked about the strategy that they use to market this project, Tan says that marketing in the NFT world is “super different” from marketing in the real world. While the conventional marketing strategy might involve the use of social media influencers and SEO, the team soon discovered that this was not the case for their NFT project.

A lot of people accused the project of being a scam, but that was how they realised that marketing an NFT project and other products are “two separate entities.”

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“We wanted to engage people who were at least into NFT and crypto and not just any random influencer, but the pool was so small, maybe five to six people. In this small pool, even the celebrities and marketing agencies didn’t dare to take on any NFT promotion because of legality issues they were afraid of. We also had an influencer who shouted out for us on his own when he found the product interesting … but other influencers started saying that it was irresponsible for influencers to share about NFTs just because they like the project,” Tan elaborates.

“We wanted to go global but every time the Western communities came in, they felt they could not fit in with the time difference and local slangs. So it was hard, and we decided to stop marketing in the real world.”

Luckily, they finally found something that works.

“Now, the strategy is to grow more connections through collaborations and holding AMAs with other projects, where we are able to bring all the NFT communities together and grow together. In the NFT space, if you’re only going to run your project and ignore everyone, it’s going to be a lonely journey. So, why not grow and support other legitimate projects together! From there we caught the attention of several alpha groups that loved what we were doing and gave us their full support, and that was how we managed to gain more traction and sell out during our mint,” Tan continues.

This is why Tan believes that in NFTs, the community is everything.

“In the NFT space, a little FUD (Fear Uncertainty and Doubt) can easily cause a whole project to fail. Our community trusted us and supported us even through difficult times, and we had almost zero FUD, [even] when anyone even tried [to do so],” she stresses.

NFTs for tomorrow

When asked about the prospect of NFTs in Southeast Asia (SEA), Tan says that it is “definitely expanding”.

“We know of projects that are even planning and holding NFT exhibitions across SEA countries … it is something that is here to stay and it will thrive in the near future. I cannot 100 per cent say that it will take over FIAT, but from what I see, there is still so much potential and opportunities to bridge NFT and the real world together,” she explains. “I would say, even though the OG stages of NFTs have passed, it’s [still] not too late.”

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As a woman in the NFT space, Tan admits that the space used to be extremely male-dominated, but the good news is that more and more women are joining the space. For women interested in giving NFTs a try, she advises them to never feel as if they are not equal.

In line with the community spirit of NFT, she also put emphasis on the importance of helping and supporting each other.

“Recently when one of our friend’s projects –Soulz– has some issue with their contract, we jumped in and shared our resources and developer to help save the entire contract from failing. Of course … the rest is up to them, but in the NFT space, always be kind and always help others since you already know how hard is it to run an NFT project,” Tan says. “It doesn’t hurt to be nice and we will never paint other projects in a bad light because it has happened to us before –and we never want anyone to feel that way ever. Unless it’s a scam then … we will alert our members.”

Lastly, she would like to remind women to not be intimidated –especially since most people in the community are willing to help.

“If you’re a female trying to start a project, go for it. But you also have to know the commitments behind it. Never give up and know that it’s okay to ask for help.”

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Image Credit: Heartbreak Bear

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