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Celebrity couple Raffi Ahmad and Nagita Slavina’s RANS Entertainment backs multi-vertical audio platform NOICE

NOICE_funding_news

NOICE, a multi-vertical audio platform for Indonesian listeners, has announced its latest strategic investment from RANS Entertainment, a leading content company founded by celebrity couple Raffi Ahmad and Nagita Slavina, who have over 100 million followers on multiple social media channels.

Beyond financial support, the investment will kick off the collaboration between the two parties. Accordingly, Ahmad, Slavina and their son Rafathar will produce various original podcast contents and programmes that will be available exclusively on NOICE.

Also read: The news wars: Will tech giants soon be coughing up big bucks for media content?

This will strengthen NOICE’s content library of over 20,000 podcast episodes and create a high-quality audio content ecosystem in Indonesia through cross-platform content consumption.

“Shortly, NOICE users can access a variety of content by RANS family, available exclusively on NOICE app. RANS will also help us to strengthen our content lineup and open more collaboration opportunities with talents from RANS Entertainment and RANS Music,” said NOICE CEO Rado Ardian.

RANS Entertainment is aggressively expanding its business into other lifestyle sectors, including RANS Music, RANS Sportainment, RANS FC, RANS Basket, RANS e-sports, and RANS Beauty, beyond content.

Launched in June 2018, NOICE streams local audio content, including radio, music, audiobooks and podcasts, to registered listeners across the archipelago. Its live feature presents a social networking experience in audio format with real-time interactions between creators and listeners.

NOICE claims it has more than 1.5 million users, over 300 content creators nationwide, 100+ original shows and a total streaming time of more than one billion minutes to date.

Based on eMarketer 2019 data on digital audio listenership and voice assistant usage, the digital audio listener base exceeds 300 million across countries, including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a result, the audio content market in the region has significantly picked up pace in recent years.

In Indonesia, according to a study conducted by Spotify in June 2020, the global streaming platform witnessed a 149 per cent surge in Indonesian users from June 2019 to June 2020, alongside a 220 per cent hike in music streaming across Southeast Asia.

“As Indonesians spend about seven hours and 59 minutes online daily, the screen fatigue is real with 56 per cent of Gen Zs and Millennials in Indonesia telling us that there is too much visual stimulation today and that audio is a nice escape from it,” Spotify noted in its research.

Also read: The 27 Indonesian startups that have taken the ecosystem to next level this year

NOICE differentiates itself from Spotify through its hyperlocal in-house content.

Last September, NOICE secured an undisclosed “7-figure USD” in pre-Series A round co-led by Alpha JWC Ventures and Go-Ventures.

Mahaka Media Group, created by Erick Thohir, Indonesia’s minister of state-owned enterprises, is also an investor in NOICE.

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Image Credit: NOICE

 

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User-generated content: Why this social strategy is one you should invest in

user generated content

Trust is one of the most important assets a business has. But gaining it isn’t always so easy. In a world of fake news, it can be hard to know what content can be trusted online, making user-generated content (UGC) so useful.

UGC is any content that has been made by fans, reviewers, customers or otherwise and shared across social media or online. Think try-on hauls, online reviews, images of customers using the products– essentially any content in which someone has shared their use of a product or service. 

The benefit of UGC content is its reality-based viewpoint. For customers, finding an unbiased review can help them decide whether or not to purchase a product or service. But it’s not only valid for customers. 

Understanding the unprovoked thoughts of audiences can give businesses valuable insights into what people think of your brand and how they use your offering. 

While finding and utilising UGC can be time-consuming, the rewards of gaining invaluable insights which can guide your future decisions are worth the effort. That’s why it is time for businesses to jump on board and invest in UGC. 

Searching for useful UGC

When gathering UGC, the internet (and social media specifically) is your friend. Community management — monitoring and responding on branded social media accounts— is the best way to find quality UGC.

Checking tagged mentions and direct messages across socials such as Facebook, Instagram, TikTok or Twitter (to name a few) can direct you towards finding the right reviews. 

It can also be helpful to track relevant campaign hashtags or search on third-party review sites to find useful insights. 

Also Read: User-generated content is king, and product reviews can bring your e-commerce business to the next level

While this can be a time consuming (and often manual) process, there are tools you can use to help minimise time spent combing through your preferred social feeds. And despite its timely nature, you can often find the best insights while building key customer relationships. 

Turning UGC from insights to solutions

There are many benefits to UGC. The first is that UGC can become a great asset to promote the ins and outs. Re-sharing user content can show your potential customers what real-life customers think of your brand and simultaneously support current customers. 

UGC could also be leveraged to become a very real campaign for your business. If you recognise that particular UGC is creating high levels of engagement or positive responses, it may be time to get in touch and see whether they would be interested in partnering with your brand! Moving a customer from a user and lover of your product to a brand ambassador is a great way to connect to your community and show support. 

Singapore brand PRISM+ has toyed with UGC on its Instagram account and is a great example of how it can build customer loyalty. Through its branded account, prismplusdisplays, the local tech brand often re-posts customers who have tagged the products in their gaming and tech set-ups (with permission and proper attribution).

While this may seem simple, re-sharing not only encourages other customers to post images of their products and tag the brand but shows customers they are paying attention to them, making them feel like VIPs. 

Knowing how your products and services are perceived is invaluable knowledge and should be treated as such. It is also a by-product of harnessing UGC. Measuring your reviews after campaigns can give you insights on how to better perform during your next campaign.

Your customers can also inspire the next big idea and let you know exactly what product will most benefit your customers and resonate with your audience. 

Building suggestions into your brand also helps build community. If your customers see user-generated initiatives, the mutual respect is clear and can help them turn from simply first-time buyers into repeat customers. 

Building your community with UGC

By investing time and energy into UGC, you can gain invaluable insight into the most important element of any business – your customers. 

UGC can help build trust, loyalty and the overall authenticity of your brand, ultimately strengthening your business. In acknowledging your customers and making their input into your business, you show mutual respect and support, facilitating long-lasting relationships for a long-lasting business.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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Image credit: jilapong

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Southeast Asia is one of the best markets for Web3 to take off, say experts

With decentralisation fast becoming the catchword, Web3 is drawing significant attention worldwide. However, the concept is also drawing some criticism from several quarters, including visionary founders like Jack Dorsey, who feel Web3 is too ‘idealistic’ and that its promise of broad ownership is too good to be true.

Nevertheless, by and large, the tech industry is bullish about Web3. Most industry experts and investors, whom e27 spoke to for this feature, agreed that it offers tremendous opportunities.

For the uninitiated, Web3 is the latest version of the internet that focuses on decentralisation and user ownership. Whereas in the current Web2 phase, centralised entities own platforms and apps, in Web3, users will develop, own, and maintain the platforms and apps. But the Dorseys and Musks are not convinced.

Is Web3 a fad?

According to Kenrick Drijkoningen, Web3 is real and will impact almost every industry. He compared the criticism of Web3 to the pessimistic views received by bitcoin in its early days of emergence. 

“People have been claiming bitcoin is fad when it was valued just US$1, but it is now among the top 20 global currencies. True, Web3 is still in the early development days, something like the internet in the mid-1990s. But it’s real. The hallmark of disruptive technology is that it’s dismissed by incumbents in the early days, something we are seeing again today. To understand Web3, you have to dive in, understand the technology and use it. This is daunting for many, so they prefer to dismiss it altogether,” said Drijkoningen, General Partner of Singapore-based Play Ventures, which recently launched a new US$75-million fund to support metaverse entrepreneurs

Yat Siu couldn’t agree more. In his view, although Web3 is highly speculative, it is simply the result of its early stage, not a judgment of the value of the opportunity in any way.

“We’ve already been through this sort of fundamental technological change at least twice since the 1990s,” said Siu, Co-Founder and Chairman of Animoca Brands, an active investor in the Web3 sector. The first time was the rise of the web and technology companies that came to dominate our online lives and the entire global economy.

Also Read: ‘Absolute decentralisation is unlikely to be the panacea for everything’: Chris Sirise of Saison Capital

“I remember trying to explain the value of the web to investors in the 1990s. It wasn’t easy. Even well into the 2000s, people had trouble understanding and dismissed tech companies as a temporary fad that they could safely ignore while investing in “fundamentals” like finance or energy instead. And yet, today, technology companies are by far the most successful, valuable, and dominant companies on the planet,” he pointed out.

The second time was the rise of smartphones and specifically mobile gaming in the late 2000s and early 2010s. “We were a gaming company when Apple and Android smartphones began to demonstrate sophisticated gaming capability, and we were quick to adopt and develop products for this new technology. But so many people rejected it as just a fad, saying that mobile gaming would never amount to anything or that serious gamers would never consider playing on mobile devices,” continued Siu. “And yet, today mobile gaming is by far the largest segment of the global games market.”

“In both cases, a lack of vision caused naysayers to lose out on billion-dollar opportunities. Investors, aware of how these major technology shifts happen (they start small and have to endure much cynical commentary), however, understand why early adoption is crucial,” he emphasised.

Endless possibilities

Kenrick Drijkoningen

The possibilities of Web3 are endless. From identity verification without private information sharing to holding assets digitally without the need for a custodian, Web3 opens up significant opportunities. For instance, many artists have already started selling their artwork as NFTs. Metaverse, a concrete form of the future network based on the Web3 concept, has also caught the imagination of P2E gaming enthusiasts

“Web3 provides a blue ocean opportunity for smart entrepreneurs and individuals alike,” said Drijkoningen. “It will be more impactful than the internet itself as, for the first time, we’re able to exchange assets peer to peer without the need for centralised trusted parties. This will impact every industry we know today, starting with finance and gaming.

In his view, Web3 is a particularly fantastic opportunity in Southeast Asia, where large groups are unbanked, and they now have access to permissionless financial services with just a smartphone. 

Saison Capital Partner Chris Sirise agreed. “Southeast Asia is one of the best markets for Web3 to take off. Here, consumers and businesses with higher trade financing infrastructure challenges can be more open to fintech innovation. In our region, tokens have made it possible for companies to build solid and authentic communities around their products and brands. It won’t be surprising to increasingly see founders utilising these communities as a resource for growing their companies and brands.”

The implications could mean significant changes in the dynamics built into the tech ecosystem as we know it, Sirise further said. “It will no longer just include founders, VCs and operators but anyone who is involved in one of these communities through token ownership and is active in the community engagement. Founders will have more resources at their hands, and it will be increasingly easier to build a product to solve a problem.”

Also Read: ‘We want to facilitate organisations’ Web3 transition from bits to atoms’: Brinc CEO Manav Gupta

Manav Gupta, Founder of Animoca-backed Brinc, also subscribes to these views. In his opinion, Web3 would be a secular shift in how people come together to create enterprises and solve problems. “Web3 provides new organisational, governance, community building and incentivisation mechanisms, allowing more people to have skin in the game and a seat at the table. We believe these new operating principles will empower the next generation of entrepreneurs, especially in emerging markets, to solve problems that reflect a global citizenry’s priorities rather than those occupying corner offices on Sand Hill Road.”

Other experts also hold a similar view as they believe Web3 gives a chance for the startup ecosystem to take a completely fresh re-look at how to build better for an even better world. “The concept will get more and more attention since the touted principles are appealing and more democratic,” noted Antony, who has been dabbling in Web3 for long years. “The challenge, however, is in seeing how much of it can be converted into solutions with real-world impact,” said Arun Antony, Founder of India-based YE Stack Venture Studio.

He was, however, quick to add that while perfectly distributed ownership might not be easy to achieve, broad basing ownership could be a direction worth pursuing. “It might take a while before the concept gains more momentum, but the focus is going to stay, for sure.”

Why Web3 is drawing attention

Globally, Web3 has attracted substantial capital of late. From Axie Infinity (a play-to-earn gaming unicorn) to Yield Guild Games, tens of startups have raised multi-million dollars in venture capital in Southeast Asia. Animoca Brands, based out of Hong Kong, has been actively backing Web3 startups. Many new Web3 investors like DeFiance Capital have emerged of late.

But why is Web3 attracting eyeballs? 

“Web3 is getting widespread attention for a few reasons, some legitimate or benign and some artificial or temporary,” said Eddie Thai, General Partner of Ascend Vietnam Ventures, an investor in Axie Infinity.

These reasons include — but are not limited to:

  1. An increasing mistrust of or dissatisfaction with institutions (governments, corporations, etc.),
  2. Real cases as proof points (for instance, NFT gaming),
  3. Loose monetary policy increasing liquidity, but traditional investment opportunities not keeping up (example: accredited investor rules) and spending opportunities temporarily COVID-19-constrained (example: travel). Web3 provided an outlet for some,
  4. Speculators and fad-chasers jumping in.

Thai is how curious to see what will happen when governments increasingly assert their authority, retail consumers discover the downsides of operating in an unregulated space (i.e. fall victim to rug pulls and other manipulations), and when many projects fail.

Also Read: a16z leads Axie Infinity parent Sky Mavis’s US$152M Series B round

Eddie Thai

Eddie Thai

“I suspect we’ll be entering a trough of disillusionment soon (if we haven’t started entering one already). And I am sceptical that Web3 will entirely displace because I don’t think the constructs of Web3 can be applied successfully to every use case. However, I think Web3 is here to stay in the long run. Time will tell,” Thai voiced out.

But not everyone is very bullish

Although most experts rally behind Web3 and are optimistic about its long-term benefits, not everyone is convinced. Elvin Zhang, Executive Director of Startech Global Ventures (part of Sinarmas Group), is one. In his opinion, Web3 is a fad.

“From a technical perspective, running an entire application of immutable ownership of a certain asset requires moving a massive amount of real physical resources to reach a network-wide consensus that the particular asset has exchanged hands/stayed where it is,” he said. “I’m not talking about proof of work vs proof of stake, but the actual computing power, which requires cold hard energy to power a computer to send electrical signals at the speed of light around read/write machines worldwide.”

“This troublesome underlying infrastructure that powers all digital activity precisely leads to the centralisation of computing/electrical/utility-like infrastructure in the first place. Until we get some fundamental breakthroughs beyond just consensus mechanisms, such as quantum computing and the drastic improvement in edge computing efficiencies, these are genuine problems that hinder Web3 applications from becoming ubiquitous,” shared Zhang.

Elvin Zhang

Elvin Zhang

Zhang also feels that while Southeast Asia is growing fast like other developed markets, the region lacks disposable income and has historically stumbled into middle-income traps. 

A key ‘cost’ to Web3 implementation over web2 is the cost of implementation layered on top of various decentralised infrastructure levels. There needs to be enough general affluence or government budget to support moves towards true Web3 implementation. 

“Of course, this refers to a “GDP-equivalent” growth that is more fundamental (e.g. decentralised credit score, decentralised energy management systems, DAOs/tokens replacing centralised share issuance). Simply put, Web3 costs more than centralised infrastructure from a profit and loss (P&L) cost perspective because more resources are required for cross node read+write communication,” he said.

Zhang, however, added that punting of Web3 assets in a ‘casino-like’ way can count Southeast Asia as a hotbed since regulations have always been sporadic in most parts of the region. Additionally, the risk-reward matrix (having lower disposable income = nothing much to lose) might be more alluring to users in this region. 

“Like any new tech, there are going to be supporters as well as detractors. Both come from the perspectives people support due to the inherent biases with which each individual operates,” commented Antony YE Stack. “What is key, though, is to see if there is value beyond just false narratives. Crypto is a word used in all contexts and has come to carry some negativity due to multiple dimensions. But to call Web3 something that is created to cover up the negatives of crypto might be taking it to the other extreme and may not be conveying a correct picture.”

Ready to meet new startups to invest in? We have more than hundreds of startups ready to connect with potential investors on our platform. Create or claim your Investor profile today and turn on e27 Connect to receive requests and fundraising information from them.

 

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Ex-Lazada exec’s quick commerce startup Bananas snags US$1.5M in seed financing

Bananas_seed funding_news

Indonesia-based quick commerce startup Bananas announced that it has secured US$1.5 million in a seed funding round led by East Ventures.

SMDV, ARISE, MDI Ventures, and unnamed angels also co-invested.

Silicon Valley-based accelerator Y Combinator also invested US$500,000 in Bananas’s seed round as the company got accepted to its Winter 2022 batch.

Banana will use the funds to hire people to support its operations in product development, inventory, customer services, and dark stores (micro-hubs located near high-density residential neighbourhoods to deliver ordered groceries close to being instant).

Bananas aims to reach at least 50 dark stores in Jakarta and other tier-1 cities in Indonesia shortly.

Also read: Looking abroad: Capturing the e-commerce opportunity in SEA

Bananas was founded in late 2021 by CTO Kristian Sinaulan and CEO Mario Gaw, who both served as Lazada Indonesia’s early employees. Gaw also has extensive experience in the e-commerce sector with his C-level positions at companies such as instant rewards mobile app platform Cashbac and online travel company Tiket.com, to name a few.

The startup focuses on Indonesia’s untapped grocery market by providing items such as fresh fruits and vegetables in minutes and at retail prices.

Thanks to Bananas’s tech-enabled micro-hubs, customers can shop for the desired grocery item, pay, and expect the delivery to be completed within 10 minutes on average through the Bananas mobile application, the startup claims.

“Bananas was established during the pandemic era when we realised the needs of customers of top quality grocery items, speed, and convenience during these difficult times,” said Gaw. “[The funding] will accelerate our mission to revolutionise the grocery shopping experience in the market.”

According to consulting company Redseer, online shoppers in Indonesia surged from 75 million pre-Covid-19 to 85 million people during the pandemic.

With a population of 270 million, Indonesia has one of the biggest grocery markets in Asia, together with China, India, and Japan. The archipelago’s grocery market value is expected to reach US$169.4 billion in 2022, up from US$140.2 billion in 2019, according to a report by the Institute of Grocery Distribution.

A few days ago, Astro, an on-demand quick e-commerce platform for groceries and other daily essentials in Indonesia, also secured US$27 million in Series A financing led by Accel Partners and Sequoia Capital India.

Image Credit: Bananas

Ready to meet new startups to invest in? We have more than hundreds of startups ready to connect with potential investors on our platform. Create or claim your Investor profile today and turn on e27 Connect to receive requests and fundraising information from them.

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Regional insurtech Igloo’s AI-driven capabilities drive customised products and seamless customer experience

Igloo Insure

Insurtech platform Igloo is delivering new and innovative insurance products that make use of data and machine learning technology to build the future of insurance in Asia. Founded by former Grab CTO Wei Zhu as “Axinan” in 2016, the company has gone from strength to strength. This year, it has expanded operations, extending its regional footprint (Indonesia, Thailand, The Philippines, and Singapore) to include Vietnam and Malaysia. The company also has its tech hub in Chengdu and boasts customer service operations across all markets.

Having crossed over 120 employees in 2021, the regional insurtech startup has processed over 150 million policies to date, through key partnerships with e-commerce, banking, and logistics companies, including online e-commerce giants, Shopee, Bukalapak, and food delivery pioneer, foodpanda. This year, it has also made forays into new industries through partnerships with e-wallet providers GCash in the Philippines, Dana in Indonesia, and healthtech platform HD in Thailand.

As the first full-stack insurtech startup out of Singapore, it creates and delivers digital insurance products to the Southeast Asian market by leveraging Big Data, Machine Learning, and AI to give people the “insurance they deserve”.

How Igloo Insure helps improve the state of insurance in the region

The insurance gap in Asia is estimated to be around US$134 billion. With Asia being home to one of the highest number of uninsured populations in the world, healthcare, savings, and protection gaps are only further magnified by the COVID-19 pandemic.

At the same time, state-enforced lockdowns and movement restrictions have motivated further shifts in consumer demand from offline to online.

With many transactions concentrated in digital sales platforms, consumers now deal with a slew of new risk exposures in e-commerce, goods in transit, and online payments. This is one of the ways Igloo delivers on its promise, offering evolved customer-centric insurance propositions that cover cybersecurity threats, online fraud; transit or delivery protection.

Beyond this, Igloo understands the need to serve people across the whole value chain on an end-to-end basis. From discovery and purchase, users get to enjoy an optimised experience for discovering and selecting insurance products. Coverage and details are also introduced to users in a direct and simple manner, without the barrier of complex jargon and terminologies that can lengthen and dissuade user interest, making way for direct communication and, ultimately, for easy and convenient payment methods.

Also read: Japanese aerial-tech startup Aerosense bullish on opportunities in Southeast Asia

Igloo also offers a seamless policy activation and management experience through its sophisticated technology stack which powers a self-serve platform for frictionless policy activation and management. Their platform is also equipped with authenticated access to ensure the security of both personal and policy information, coupled with an automated payment renewal that can be switched on and off based on preferences.

Lastly, Igloo has powered their claims management capabilities with an online claim submission mechanism for expedited processing and reimbursements through its quick and immediate claim and reimbursement notification system that provides status updates, and a multi-channel customer support available for assistance to make sure that users are able to engage with Igloo Insure’s system intuitively and without hassle.

This is a big deal for a highly developed region populated by people who tend to veer away from insurance services that are either too costly or are difficult to understand. Through this seamless end-to-end experience that helps users and potential users discover, use, and continue enjoying a variety of insurance products, Igloo Insure is leading the charge in the insurtech sector in Asia.

Claimbot: the future of Insurance claims?

One of the most problematic areas in insurance is the claims process. On top of being a very lengthy and often bureaucratic experience, potential insurance customers are dissuaded by the amount of documents that need to be compiled in order to make a claim which is why Igloo Insure is trying to alleviate manual processes in the claims management space – via its AI-powered claims assessment and processing solution. Upon starting this endeavour, Igloo Insure understood that there is a ripe opportunity to build a claims processor that reduces human error and manual inefficiencies.

With manual processing, customers who submit an emergency claim in the middle of the night can only prompt the operations team to process their claims during the following working day. Such incidents traditionally take time. With machines working 24/7, customers are able to get responses much faster and around the clock.

Such is the case for transit insurance that typically yields a high volume of low-value claims wherein manually assessing claims is clearly not an efficient method. This has created market opportunities for insurers to instead process claims in an automated manner and without lag.

Also read: Innovation and collaboration will lead Malaysia’s digital health scene into the future

Automated claims are also much more consistent in terms of decision-making. Unlike purely human systems, automated claims processing system work round the clock and do not tire after processing thousands of claims.

The average human error rate is 5% for a standard task and increases as the task becomes more complex, requiring a larger variety of data to make correct and informed decisions. As such, improvements in accuracy will have a more significant impact the more complex the claim becomes. This is why Igloo Insure is focused on building smarter AI solutions that overcome these challenges.

As Igloo Insure continues building up more logic modules, it also becomes increasingly easier to scale across new products as they decide which assortment of modules would best fit the needs of a product, further extending the capabilities of the claimbot technology.

Big Data powers dynamic pricing and leads to fairer insurance premiums

 Igloo’s use of big data also enables it to offer personalised, and ultimately fairer premiums based on behavioural data. AI-assisted mechanisms enable premium pricing to be dynamic, as opposed to fixed premiums typically offered in other insurance products.

In motor insurance, Igloo’s Usage-Based insurance (UBI) product collects data to measure driver behaviour. This data is collected, aggregated, and assessed through a plug-and-play IoT device installed in your car that analyses your driving on five crucial factors, namely distance, speed, journey duration, time of day, and areas driven – ultimately rewarding safer drivers with lower premiums.

The insurance product transforms the experience by completely digitising the consumer’s journey as everything can be done exclusively through a mobile application — from purchasing the product, monitoring the vehicle usage, calculating premiums, to making claims.

A similar holistic approach is applied in Igloo’s other products. For insurance covering e-commerce products such as product liability insurance, “less risky” merchants may be allowed lower premiums based on several key factors such as assessment-based claims history as well as a product category.

Also read: What opportunities await global startups that are expanding to Japan

On the other hand, for scenarios related to e-commerce, charging all online sellers for product liability insurance at the same rates is not a fair model. The nature of e-commerce is not consistent across all sellers and this certainly affects the rate at which they make claims. Some products are less likely to be damaged but the sellers are losing out as they are paying a higher rate for no fault of theirs.

That’s where Igloo Insure’s AI-based dynamic pricing kicks in, emboldened by a technology that can estimate risk profile and give better rates. The whole objective is to give sellers a more competitive rate that is more aligned with their risk profile.

Features such as dynamic pricing and claim automation are just two examples of how Igloo is using technology and data to generate product innovations. With all of this and more, Igloo is committed to making insurance products better using data and technology and at the same time, embedding these products in places and platforms that benefit consumers most.

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This article is produced by the e27 team, sponsored by Igloo Insure

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