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Temasek-backed Reefknot invests into US-based supply chain startup Roambee

Reefknot

Marc Dragon, Managing Director of Reefknot Investments

Temasek-backed Reefknot Investments announced today it has made a strategic investment into Silicon Valley-based Roambee, an on-demand supply chain startup. This follows the latter’s Series B1 fundraise led by Swiss-based Anchor Group, which totalled in excess of US$18 million.

The fresh funds will go towards furthering Roambee’s technological capabilities and global expansion into new markets, including Asia. It seeks to open its Southeast Asian headquarters in Singapore by Q1 2021. Besides, the supply chain startup disclosed it is talking to key strategic investors as part of their plan to close Series C funding by Q2 2021.

Launched in 2018, Reefknot Investments is a Singapore-based VC firm seeking to invest in logistics and supply chain startups. Roambee will be the firm’s third major investment, joining Previse, an AI B2B financing platform and Secondmind, a platform that uses Artificial Intelligence and Machine Learning to aid humans in making complex business decisions.

Also Read: Teleoperation: It’s here to revolutionise the logistics and supply chain industry

Co-founded by Sanjay Sharma and Vidya Subramanian in 2014, Roambee claims it provides “enterprise-grade” Internet of Things (IoT) with on-demand, worldwide real-time location and condition monitoring for shipments and in-field assets. Its sensor technology and AI-based platform allow clients to integrate and manage data from multiple sources to produce “actionable” insights, down to the item level.

It is currently present in the US, Mexico, Brazil, UK, Germany, UAE, India, and Indonesia.

Roambee shared it experienced both new and existing customer growth in 2020, with sales orders doubling from 2019. It also entered into contracts with new customers. Notable clients include Lenovo, Mondelez and the United Nations World Food Programme.

“The pandemic has changed the dynamics of supply drastically, lengthening any recovery period. Our goal is to expand our platform’s capabilities to include more sensor and non-sensor data sources to eliminate disruptions and reduce risks in the supply chain,” shared Sharma, who is also the CEO.

“Roambee’s platform is uniquely positioned to support its clients as well as the industry’s push towards on-demand multi-modal Supply Chain Visibility and insights. This aligns with our mandate to invest in transformative technologies that drive supply chain and logistics evolution,” said Marc Dragon, Managing Director of Reefknot Investments.

Based on a research report by Markets and Markets, the IoT cloud platform market is expected to grow from US$6.4 billion in 2020 to US$11.5 billion by 2025. Companies, especially manufacturers from the pharmaceutical sector, are looking for AI-based demand sensing algorithms to simulate multiple scenarios and plan their distribution well in advance as they witness supply-side disruptions and demand contraction.

Image Credit: Reefknot

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How to start, grow, and lose a 7-figure business with Yuri Cataldo

Meet Yuri Cataldo, who grew and lost a multi-million dollar bottled water company. Today, he bravely explains how!

We discuss:

  • How he became an entrepreneur
  • How he realised what his business should do
  • How he used PR to grow faster than he knew how to handle
  • How he lost it all overnight
  • And much more!

If you don’t see the Apple player above, click on a link below to listen directly!

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If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

For show notes and past guests, please visit our site.

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This article was first published on We Live To Build.

Image Credit: Michal Czyz on Unsplash

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From brick-and-mortar to e-commerce in just 7 steps and no-code

retail shops to e-commerce

The transition from a brick-and-mortar store to an e-commerce website is not easy and can be intimidating. However, this digital transformation cannot be delayed any further. 

For many major brands, the global pandemic has accelerated the pre-death stage of retail stores into a possible extinction moment. For a smooth transition into online selling, retailers need to keep up with the digital transformation and the only way to go is to adapt no-code to run their e-commerce store.

From brick-and-mortar to selling online in seven simple steps:

Know your customer 

The one valuable thing about having a brick-and-mortar store is the face to face interactions you have with your customers on a regular basis. You can use this as an advantage to leverage your e-commerce store as knowing your customers behind a screen requires a lot of research and resources.

Since you are very well aware of what kind of customers you need to target, their purchasing habits, their likes and tastes, you have a head start to sell online. 

You can start from your existing customer base and your online store by:

  • Talking to them and asking them if would they be interested in the online store?
  • Collect their emails: for marketing purposes.
  • Spread the word: they could help you set it up and might know of someone that would be interested in shopping online at your store.

Also Read: Cultural transformation and digital transformation go hand-in-hand. Here’s how to get it right

Select your products

As a retailer, you already have an existing range of products at the brick-and-mortar store and are aware of best-selling and underperforming products. This information will help you made decisions when you set up your online store. Here are a few options of products that you can choose from to sell online:

  • Best-selling products: These are the set of products that already perform well in your retail store.
  • Underperforming items: These are the range of products that are hard to sell in person. You can boost the sale of these products with a new online audience.
  • Unique products: These are the products that must be highlighted in your online store, as uniqueness pays off for handcrafted or personalised products.
  • Make it a niche store: You can focus on just one product category for your online store. This will be easier to market as well. 

After finalising on what you’ll be selling, it is time to move straight into the action, and start to set up your first e-commerce store.

Select an option to set up your online store

There is a misconception among many business owners that online stores are difficult to create and manage. With the existence of platforms, who provide the opportunity to retailers to create, manage and customise an online store with zero technical knowledge, starting an online store in 2021 is much easier and affordable.

These platforms are designed for anyone who is new to e-commerce and provides all the necessary solutions such as hosting your website, designing your online store, adding products and so on. These platforms are:

  • Shopify: the most popular e-commerce platform out there as it provides the most versatile options.
  • Woocommerce: This is a free plug in of WordPress
  • Wix: One of the most popular drag-and-drop website builders, Wix gives a lot of clean templates to choose from. 

Depending on your priorities, you can choose to set up your own website with the above platforms or to sell on Amazon, Flipkart or Ebay. Choose what makes sense for your business and products.

Choose a suitable payment method

Choose a suitable platform that will serve as a financial bridge between you and your customer. This step is important as choosing a payment method allows customers to complete their purchase on the site itself. 

You can subscribe to a third-party service, these are the options:

  • Paypal or Paytm is the most popular, Paypal and Paytm (India) offers online checkout experiences, invoicing, and in-person payments.
  • Stripe is a payment solution created specifically for e-commerce that allows for international payments and a lot of customisation
  • Square provides both online payment processing solutions and Point of Sale hardware (card readers, stands) for brick-and-mortar businesses.

To subscribe to the above payment platform, you first need to create an account and then connect your bank account to the payment processing account. While making the choice, make sure to keep in mind the fees and the features of each platform.

Also Read: In August, digital transformation took centre stage as startup investors embraced a whole new normal

Set up a backend workflow option

The make-or-break factor of an e-commerce business is the backend workflow which is essentially the processes that take place to ensure smooth delivery of the product to the hands of the customer. From accounting to the management of vendors and inventory, the backend processes are many.

For any brick-and-mortar store to transition into an e-commerce website, adopting a no-code approach is a no brainer. Currently, companies understand how crucial the mobile-first approach is when it comes to serving and communicating with their audiences. With e-commerce workflow automation, streamlining processes helps with both efficiency and productivity. 

Here are the major no-code process automation platforms that you can choose from:

  • Quixy is a leading No-Code Process Automation Platform that simplifies business with which repetitive operations can be automated and streamlined. It offers automation of management of vendors and inventory, addressing grievances and returns, accounting, fulfilment of orders and more.
  • Quickbase is an application development platform that helps businesses accelerate the continuous innovation of unique processes by enabling citizen development at scale across one common platform.
  • Mendix low-code application development platform offers building, deploying, and operating enterprise-grade applications.

Pick a convenient shipping option

This step depends on how much control you want to have on the shipping process. You can either handle the shipping yourself or contract a third party service to do it for you.

By managing the shipping yourself, you will be able to control the packaging of products, manage your own schedule, and deliver according to your needs and capacity. The problems you will have to deal with are handling taxes and fees, managing warranty-related issues and doing all the manual work by yourself.

By using a third-party shipping service, the company will store and manage inventory at their location, package your products and ship it to customers. The problems associated with this are the limited packaging options, extra costs and less control over your business.

If you are handling small quantities of products it makes sense to manage the shipping yourself. If you’re selling in large quantities, the amount of time and money you can save by using a fulfilment warehouse can quickly add up.  You can choose your preferred shipping option by carefully considering factors such as your budget, availability and the nature of your products.

Also Read: Why brick and mortar shops are here to stay

Build a strong online presence to attract new customers

Build an online presence with different social media platforms to reach new audiences and to make them aware of the existence of the your online store and products. Engage different audience members through Instagram, Facebook, Twitter, Pinterest and other platforms to promote your products, communicate current offers or discounts, address relevant grievances and questions.

Post regularly and encourage clients to share their pictures, videos or feedback about products. You can also make use of other digital strategies such as email marketing or online ads to reach a segment of your audience.

The above steps and tools have helped us at Purplenooks in selling my artwork online. Using no-code platforms has allowed me, a person who doesn’t have the slightest notion of programming, to smoothly run my business every day. I am sure these steps will help you set up any business online with a great amount of ease!

Editor’s note: e27 aims to foster thought leadership by publishing contributions from the community. Become a thought leader in the community and share your opinions or ideas and earn a byline by submitting a post.

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Here are 10 more verified investors on e27 for you to connect with

Over the last couple of weeks, we’ve been working on verifying the investors on the e27 platform.

Being a verified investor means that there are people managing the investor profile in an official capacity. More than just reassurance that these are legitimate investor profiles, it also means that e27 Pro members can directly engage with these investors via the Connect feature.

Check out these ten verified investors that you can connect with for advice, mentorship, and fundraising opportunities”

GAOGAO Pte. Ltd.
Stages: Pre-See, Seed
Verticals: Healthcare, Advertising, Automotive, Manufacturing, Trading, HR, Food, Education, Enterprise Solution, SaaS, etc.
Investment Range: USD 50K-200K
Straight from GAOGAO: GAOGAO is a startup studio based in Southeast Asia. Starting this year, we are also planning to invest in startups. We offer consultancy and software development especially for new startups & for businesses accelerating their DX (digital transformation). We match curated top talents to be blended with our client’s in house team and offer end-to-end execution for client success.  To provide maximum flexibility and support, especially to early-stage startups, we offer equity-based payment options. Under this model, companies that do not have the cash but are in need of our resources can pay us in shares instead. We are currently headquartered in Singapore with offices in Bangkok and Japan.
Connect with them

Widuri Capital Management
Stages: Series B, Series C & Above
Verticals: Education, Healthtech
Investment Range: USD 1M – USD 5M
Straight from Widuri Capital Management: Widuri Capital is a private equity management company licensed and regulated by the Securities Commission of Malaysia. We invest in businesses that we understand, emphasising on preserving and growing investors’ capital. Our business networks and value-centric investment strategies are honed by decades of industrial and regulatory experience. Our advisory board and management represent a combined track record of more than 50 years’ experience in investment and operations across various industries.
Connect with them

Northeast Venture Capital Fund
Stages: Series A, Series B
Verticals: Agritech, Consumer, E-commerce, Energy, Enterprise Solution, Food & Beverage, Healthtech, Medtech, Travel
Investment Range: USD 33K – USD 1.35M
Straight from Northeast Venture Capital Fund: NEDFi Venture Capital Limited (NVCL), is formed with the objective of acting as Investment Manager to Venture Funds. NVCL was incorporated under the provisions of the Companies Act 2013 on 2nd August 2016. NVCL is a wholly owned subsidiary of North Eastern Development Finance Corporation Limited(NEDFi), a Public Financial Institution and registered as an NBFC (NDSI) with RBI. NEDFi with its network of branches has more than 21 years of experience in financing various projects of varied sizes in the NER and NVCL has direct lineage of NEDFi.
Connect with them

Philips Ventures
Stages: Series B, Series C & Above
Verticals: Healthtech, Medtech
Investment Range: Not specified
Straight from Philips Ventures: Philips Ventures’ focus areas span the health continuum, from healthy living to prevention, diagnosis, treatment and home care – and from hardware through to services.
Connect with them

SEAbridge Partners Pte Ltd

Stages: Series B, Series C & Above
Verticals: Advertising, E-commerce, Finance, Internet of Things, Software as a Service
Investment Range: Not Specified
Straight from SEAbridge Partners Pte Ltd: SEAbridge is a leading technology M&A advisory and investment firm in Asia. They advise local technology companies on their fund raising and exit strategies. They aim to be the trusted financial adviser to the best technology companies in Asia, helping them grow and eventually exit.
Connect with them

Creation Investments
Stages: Private Equity
Verticals: Finance, Insurtech, Mobile, Social Enterprise
Investment Range: Not specified
Straight from Creation Investments: Their experienced team of global investment professionals with over 35 years of combined international finance expertise work from their headquarters in Chicago. The breadth and depth of their team helps them identify and evaluate new investment opportunities on a global basis. Their investment team is responsible for leading the daily activities of the firm, including evaluating, structuring, and negotiating new investment opportunities, and working closely with the management teams of their portfolio companies to build value through a variety of initiatives.
Connect with them

The Mediapreneur
Stages: Seed, Series A
Verticals: Advertising, Big Data, Consumer, Entertainment, Internet of Things, Media, Mobile
Investment Range: Not specified
Straight from The Mediapreneur: Under Mediacorp’s The Mediapreneur incubator programme, selected start-ups will spend a year of incubation to become competitive high growth companies. We accept teams at various stages of the innovation lifecycle – from teams with just an innovative business idea to those who have already developed prototypes and gained customers. We provide different funding amounts for teams at different stages of development.
Connect with them

CPEC.fund
Stages: Seed, Series A, Series B
Verticals: Agritech, Architecture & Construction, Artificial Intelligence, Blockchain, Cleantech, Education, Energy, Finance, Healthtech, Information & Communications Technology, Media
Investment Range: Not specified
Straight from CPEC.fund: China-Pakistan Economic Corridor is a framework of regional connectivity. CPEC will not only benefit China and Pakistan but will have positive impact on Iran, Afghanistan, India, Central Asian Republic, and the region. The enhancement of geographical linkages having improved road, rail and air transportation system with frequent and free exchanges of growth and people to people contact, enhancing understanding through academic, cultural and regional knowledge and culture, activity of higher volume of flow of trade and businesses, producing and moving energy to have more optimal businesses and enhancement of co-operation by win-win model will result in well connected, integrated region of shared destiny, harmony and development.
Connect with them

Block by Block Capital
Stages: Seed, Series A, Series B
Verticals: Finance, Hardware, Information & Communications Technology, Internet of Things, Software as a Service
Investment Range: Not specified
Straight from Block by Block Capital: Founded in early 2017, our co-founders established BXB Capital from their passion of emerging blockchain and cryptocurrency technology. Our initial building blocks started with global crypto arbitrage, prop trading, and exploring the APAC, US, India and Europe markets.
Connect with them

Amadeus Ventures
Stages: Angel / Pre Seed, Seed, Pre-Series A / Bridge
Verticals: Transportation, Travel
Investment Range: Not Specified
Straight from Amadeus Ventures: Amadeus Ventures was born in 2014 as an innovation vehicle to drive collaboration with the startup ecosystem. Since then, we have introduced more than 150 startups to our business units and we have developed more than 20 joint projects with our portfolio companies. Our portfolio continues to grow by 3 – 5 companies every year.
Connect with them

Watch out for more announcements of new verified investors (yes, there is more!). If you’re an investor and looking to get verified, find out how here.

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The WFH era: How SMEs should select the right digital collaboration tools

digital collaboration tool

Four to five years – that’s how long Education Minister Lawrence Wong thinks the pandemic will last before we can even look to a “post-COVID-19 normal”. To some, this estimate may seem far too conservative, considering the vaccine’s rapid development and Singapore’s plans to make it available for all.

However, with COVID-19 still affecting hundreds of millions around the globe, it’s safe to say that the pandemic isn’t going anywhere, anytime soon.

But what does this mean for Singapore’s workforce? Truth be told, when work-from-home arrangements were first rolled out in February 2020, many expected to return to the office by the new year. Only a handful thought it would stretch for longer.

As we approach our one-year anniversary of working from home, there’s no better time to take stock of the current arrangements thus far and reflect on what has worked, what can be improved, and what should be tossed out.

Most employees aren’t satisfied – but decision-makers don’t know it

Lark and Milieu Insight’s recent study on 1,000 Singapore professionals, managers, and executives (PMEs) revealed that 94 per cent want flexible work to stay. This sentiment is also consistent across all age groups, industries, and job levels, which shouldn’t come as a surprise, considering its slew of benefits such as the autonomy to plan your schedule, saving time and money on commuting, and spending more time with family at home.

However, does this mean that employees are satisfied with their remote work setup? Lark’s survey findings suggest otherwise. Only one in five PMEs are very satisfied with their current remote and online collaboration arrangements, while 22 per cent are neutral and 11 per cent reported feeling dissatisfied.

What’s more, companies’ decision-makers aren’t aware of this dissatisfaction either. The study findings show an apparent mismatch in satisfaction and perceived adoption among different levels of employees. Forty per cent of decision-makers (director level and above) said that their team is very well adapted to using collaboration tools compared to 25 per cent of all respondents.

Also Read: Work from home risks every employer needs to be aware of

Personal bias and lack of exposure: possible reasons for the disconnect

One possible reason for this disconnect between senior leaders and junior to mid-level employees is that the former were more actively involved in implementing these online collaboration arrangements and, thus, are more likely to view these changes positively.

Think about it. If you were personally involved in starting a new initiative in your company, you would also be inclined to believe that it positively impacted your colleagues. This is because you would’ve likely spent hours researching, planning, and setting up this initiative, and hope that your efforts led to an improvement.

Another possibility is that senior leaders may not be exposed to these changes in their daily work compared to junior and mid-level staff. Whether it’s holding video conferences, co-editing documents on the shared drive, or communicating with one another on messenger, junior and mid-level employees who use these collaboration tools more frequently would run into issues or difficulties, and hence view them less positively.

Regardless of the reason, this disconnect further highlights the importance of having regular check-ins and feedback collection to ensure that senior management is in touch with the realities on the ground.

Deciding on the right digital collaboration tool

So, you’ve learnt that there’s a discrepancy in satisfaction and perceived adoption of your company’s online collaboration tools. What’s next? With so many options available in the market, how do you decide which is right for your team?

The first step is understanding which features your team uses most often. According to the Lark study, the top three tasks among Singapore PMEs are chat/messaging, video meetings, and emails. With the rise of remote collaboration, the study also found that Singapore PMEs use video meetings (94 per cent), file search (90 per cent), and messaging (80 per cent) for up to half of their day.

Identifying these frequently used features will help you select tools that best fit your team’s needs. Are you always uploading and sharing files? A shared drive with large or unlimited storage space might be a top priority. Is instant messaging your team’s go-to communication method? Then perhaps having a built-in chat feature is critical.

With different teams prioritising different features, there isn’t a one-size-fits-all approach. Selecting a digital collaboration tool that’s customisable and built around your team’s requirements is ideal. Importantly, remember to include your team in this decision-making process to help reduce dissatisfaction in the long term.

Also Read: e27’s remote staffers sharing their work-from-home experience

Beyond ensuring productivity, we need to prioritise enjoyability

2020 was a challenging year for many as we were forced to stay indoors and adjust to a new way of life and work. In these isolating times, companies need to look beyond efficiency and productivity and start prioritising enjoyability at work. With mental well-being a rising concern in Singapore, there is a greater need to ensure a positive work experience even when we’re not physically together.

Thirty-nine per cent of PMEs reported that having the right collaboration tool can make work more enjoyable – a sentiment shared across all age groups, but most strongly felt among Millennials (25-39 years old). Enjoyability and satisfaction are increasingly becoming priorities among employees and they actively seek companies that can offer that.

How can employers make work enjoyable? For starters, choosing a digital collaboration suite that seamlessly integrates the various functions like messenger, video conference, docs and more, can reduce the friction and frustration of working in teams remotely. For instance, how often do you get frustrated when you can’t find a particular file, document, or email? Consolidating the most frequently used tools onto a single platform makes working and collaborating much more enjoyable.

My team and I are big advocates of bringing joy to work. Happy workers are productive workers, and employee’s happiness can lead to other benefits such as customer satisfaction and success, job satisfaction, and employee retention – it’s a win for all.

Overall, remote working tools play a huge role in shaping our work experience today, allowing us to communicate, collaborate and create from the comfort of our own homes. And while Singapore is poised to offer flexible work arrangements for the long term, there is still a need to ensure that employees are equipped with the right tools to foster a positive and enjoyable work environment.

Leaders and decision-makers should also collect feedback from their employees regularly to make sure that their remote work setup meets their evolving needs.

Editor’s note: e27 aims to foster thought leadership by publishing contributions from the community. Become a thought leader in the community and share your opinions or ideas and earn a byline by submitting a post.

Join our e27 Telegram group, FB community or like the e27 Facebook page

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Asia has the highest share of frustrated consumers. Here’s how brands can enhance customer communication

customer experience

COVID-19 has significantly changed the way customers communicate. Now accustomed to social distancing and movement restrictions, customers are communicating from the comfort of their homes, preferring online and social channels rather than visits to malls, restaurants or the doctor.

This is driving a communications revolution across industries and modes of communications, changing how businesses; both large enterprises and startups, communicate internally, as well as how they interact with, sell to and support their customers. 

Customers are the lifeline of any successful startup. Providing a great customer experience and using the appropriate communication channels will continue to be crucial to maintaining and strengthening the relationship with customers in 2021. To help businesses understand customer experience in the new normal we released our 2020 Global Customer Engagement Report.

The report surveys 5,000 consumers across 14 countries in January and August 2020 to find out the impact of COVID-19 on how they prefer to communicate with businesses. 

Evolution of channels across Asia Pacific

We saw an urgent need for organisations to accelerate digital transformation and adopt digital tools that enable business survival and growth. We also noticed the adoption of newer communications channels while increasing fragmentation in channel preferences, especially in the way consumers interact with businesses and service providers.

Businesses that largely communicated through emails and texts are now enabling their customers to reach out through video and social channels like WhatsApp for instant, convenient communications. Our report revealed a global consumer preference for emerging channels, including video, social messaging and chatbots, notably in banking, finance and insurance, education, healthcare, retail as well as transportation and logistics.

Also Read: How HackerNoon uses customer-centric approach to build meaningful new features on their platform

Among APAC consumers, 69 per cent preferred connecting with their service providers through a variety of options including video, SMS, emails, and social applications such as WhatsApp. 

Video communication increased significantly in Asia, with 60 per cent of consumers reporting using video chat to connect with businesses in August 2020, up from 53 per cent in January 2020. Consumers from Australia, Malaysia and Indonesia showed the highest increase in preference for video chat.

Visual channels and engagement are set to see huge growth in 2021 given the increasing customer familiarity and comfort with video communications since the pandemic. Like Singapore-based startup HeyHi, an interactive online educational platform, that uses Video API to bring enhanced online classroom learning experiences to educational institutions and private tutors in Asia and North America. HeyHi’s easy to use, fully interactive whiteboard with unlimited writing space and multiple screens simplifies the learning process using video, screen sharing and instant messaging. 

COVID-19 also impacted how frequently people communicated with their services providers across industries. Customer engagement with retail and e-commerce providers has seen the highest increase since the COVID-19 outbreak. Over 54 per cent of consumers have made online purchases more frequently as compared to pre-COVID-19.

Following that, logistics (44.9 per cent), education (44.7 per cent), media and entertainment (41.6 per cent), healthcare (32.1 per cent) and financial services (28.4 per cent) sectors respectively registered higher customer engagement.

Communication pain points among APAC consumers

Businesses are not the only ones facing challenges, customers too are having to adapt to the new normal. Our study revealed several pain points faced by customers in communicating with their service providers. 

Globally, consumers’ top frustration was repeating themselves to different people, and calls going unanswered.  Asia has the highest share of consumers (37 per cent) who reported being frustrated when they receive a message from their service provider, but were unable to reply to it directly, which is the highest globally.

Thirty per cent of consumers also reported being frustrated when they were unable to switch between different communication channels when communicating with a business. 

Enhancing customer experience during COVID-19

Implementing a multichannel customer engagement strategy and enabling your customers to choose their preferred channel of communication is the need of the hour. Businesses need to integrate these channels to effectively manage the variables of every customer interaction while maintaining the context of the conversation across all channels.

Also Read: The only customer engagement strategy businesses need during a crisis

Various companies across APAC are leveraging this approach, especially during the current pandemic, to reach customers on their preferred channels, automate resources to create time and address more complex tasks.

Indonesia’s largest telecommunications and network provider, PT. Telekomunikasi Indonesia uses Messages API integrated with WhatsApp and SMS to respond to customers with commonly requested information including billing queries, product details and corporate information. By implementing a multi-channel communications strategy PT. Telekomunikasi is able to overcome the barrier of undelivered notifications.

In the coming years, agility will be the key to survival. With social distancing likely to continue into 2021, organisations must successfully adapt to new ways of conducting business and interacting with their customers virtually.  But this will mean little if the experience isn’t frictionless. Organisations that meet consumers on their communications channel of choice, while limiting frustration, while continuously innovating may emerge from this turbulent era victorious.

Implementing a multichannel communications approach and creating an integrated experience that unifies the various communications services of the organisation on the same platform will remain essential for long-term business growth.

Editor’s note: e27 aims to foster thought leadership by publishing contributions from the community. Become a thought leader in the community and share your opinions or ideas and earn a byline by submitting a post.

Join our e27 Telegram group, FB community or like the e27 Facebook page

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Why Asia’s US$90T real estate market is a huge opportunity for the tech sector

real estate Asia

New data reveals that Asian residential real estate assets are in aggregate now worth approximately US$90 trillion. That means Asia is home to about 45 cents of every dollar of residential real estate value located anywhere in the world. That’s why I believe Asia is an attractive post-COVID-19 opportunity for online marketplaces and technology companies.

We have based our US$90 trillion estimate on the piecing together of an Asia-wide number from more fragmented data looking at smaller jurisdictions.

Asia accounts for some 45 per cent of worldwide residential property value despite average purchase prices that are on the whole lower than in Europe or North America. 

Cross-border transactions

While calculating the total value of Asian residential real estate assets, we also tried to make a reasonable estimate of cross-border residential real estate transactions. Unfortunately, cross-border transactions are more difficult to measure. No useful data exists, except in the case of mainland China. 

Juwai IQI’s best estimate is that Chinese buyers alone acquired some US$202.8 billion of overseas residential real estate in the years 2015 to 2020. By logical extension, scaling this up to account for acquisitions originating in every Asian country (and not just China) would result in a considerably higher total.

At Juwai IQI, we take all of Asia to be our home market. That means we are trying to serve a region with a population of about 4.5 billion. To enable us to scale, we have had to put technology at the centre of everything we do.

Economic rebound in Asia

Asian residential property has weathered the pandemic with surprising resilience. In part, this reflects the pandemic-driven change in homeowner preferences, which has created new demand.

Also Read: How proptech startup iMyanmarHouse remains profitable despite COVID-19 

As in parts of Europe and North America, many Asian consumers are shifting from smaller residences in more central locations to more peripheral areas that offer the benefits of space and a better quality of life. High savings rates, a cultural affinity for real estate investment, and persistent undersupply problems have also supported the residential market.

The recently signed Regional Comprehensive Economic Partnership (“RCEP”) is another factor in the positive outlook for Asian residential real estate. As the pact comes into force, it will also drive new investment in residential property.

RCEP is one reason we believe the ASEAN nations will be among those seeing the most rapid recovery of cross border real estate investment through 2022. Although the pact does not regulate property investment, its spillover benefits will boost the real estate sector.

Independent research suggests RCEP will raise global incomes by an annual US$186 billion, expand member trade by US$428 billion, and lead to its member nations generating half the world’s global economic output by 2030.

Asia’s wealth-creation machines have already begun to bounce back from their early-2020 doldrums. While the pandemic is far from beaten, it no longer has the paralysing effect it once did.

The pandemic has also produced some clear winners. The population of the Asian super-rich is multiplying. The Asia-Pacific held the world’s largest population of ultra-high net worth individuals (UHNWI). The region is home to 38 per cent of UHNWI. By contrast, the Americas hold 35 per cent, while 27 per cent are in Europe, the Middle East and Africa.

Impact of COVID-19

Why didn’t COVID-19 have a more significant impact on Asian cross-border residential investment? One factor that tempered the losses was the rapid implementation of technology. The industry compressed ten years of innovation into just six months.

As a result, both local and cross-border buyers found it possible and even easy to purchase overseas, including during the most restrictive lockdowns. Companies like Juwai IQI successfully deployed technology to enable buyers to research, inspect, negotiate for, purchase, and manage overseas properties — entirely online.

Also Read: Proptech is changing the face of real estate in Asia Pacific

Data from Asia’s largest economy supports the conclusion that investment fell much less than expected in 2020. China’s Ministry of Commerce and State Administration of Foreign Exchange reported outbound all-sector direct investment was down by just three per cent in 2020. That is minimal, given the seizures that paralysed the global economy last year.

Economic situation in China

Because of China’s role as the keystone economy for the region, its rapid emergence from the pandemic is a good sign for future Asian residential market growth.

Nomura bank’s latest data shows that in 2020, the U.S. GDP fell by 2.3 per cent while China’s grew by 2.3 per cent. That means China may now overtake the US as the world’s largest economy as early as 2026.

Other analysts report that Chinese consumer spending will likely more than double in 10 years, hitting US$12.7 trillion by 2030. That’s about the same amount that American consumers currently spend and more than double the US$5.6 trillion Chinese consumers spent in 2019.

That’s one reason the South China Morning Post dedicated a long article this week to the special promotions developers around the world are using to attract Chinese and other international buyers during the Chinese New Year holiday, which begins on 12 February.

Luxury real estate agent Jamie Mi told the Post that her team recently sold several top-end homes in Melbourne, Australia to international buyers whose key family members are still overseas. 

Her agency, Kay & Burton, is celebrating the Year of the Ox by offering its personalised concierge service to all potential international buyers who make an inquiry from February 12 to March 14.

“To make a decision is not always easy,” said Mi, who is partner and head of International Division at Kay & Burton. “We can organise a chauffeur service, personal interior stylists or lawyers to help them with home purchases.”

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Telling the fortune of digital payments in 2021, CNY style

e-payments hong bao

Just over one year into the COVID-19 pandemic, it has been impossible to ignore the stratospheric growth of digital payment methods across the world. In APAC specifically, we’ve seen Facebook and PayPal join Google, Tencent, and other leading technology firms in backing gojek, a popular Southeast Asian super app.

Not missing a beat, Gojek’s competitor Grab has been keeping busy by purchasing stakes in popular e-wallets such as Indonesia’s LinkAja.

It’s safe to say that there’s never a dull moment when it comes to the region’s fintech scene! But once the dust has settled behind this latest wave of M&A activity, what will be the next frontier for digital payments?

Social commerce and digital payments

When it comes to the battle of social media platforms, Facebook leads the pack with 2.8 billion monthly active users. However, it is closely followed by other popular social media and messaging apps such as WhatsApp and WeChat with 2 billion and 1.2 billion users, respectively. With such large user bases, these platforms are perfect for monetisation through e-commerce and digital payments.

In 2019, Facebook launched Facebook Pay in the United States, which is being progressively rolled out across Facebook, Messenger, Instagram and WhatsApp. Currently, users are able to pay for purchases on Facebook’s Marketplace, make peer-to-peer (P2P) payments and even donate to fundraisers.

In the same year, Instagram launched its checkout function, a feature that allows people to purchase products they discover on the platform without ever leaving it.

Closer to home, in a world first, the Singapore Tourism Board launched a WeChat Mini Program – a sub-application embedded within WeChat – targeting Chinese MICE (Meetings, Incentives, Conferences and Exhibition) travellers. Known as MeetSG, the initiative allows Chinese MICE travellers to purchase tickets to leisure venues such as Gardens by the Bay, Sports Hub and Sentosa with WeChat Pay.

Social commerce isn’t just all about making your social feed or app the new Orchard Road or the next Pratunam Market. The real appeal lies in its ability to offer a quick solution for brands of all sizes to become embedded into the daily lives of their target audiences, with digital payments functioning as the intermediary for user engagement.

Also Read: Philippine fintech startup Ayannah seeks Series B funding to fuel its expansion into Vietnam, India

CNY: A testing-ground for the socialisation of commerce

With Chinese  New Year in full swing, albeit more physically-distanced than ever before, the humble red packet (hong bao) offers a timely case study that could hint at social commerce as the next hotspot for digital payments.

For generations, the handing out of red packets has been a tradition for family members to exchange well wishes during festive occasions. In 2014, Chinese social networking app WeChat pushed the proverbial and literal envelope by pioneering the use of digital red packets. Their popularity has surged ever since, with close to 823 million people in China using the platform to send electronic hong bao to relatives and friends in 2019.

However, the role of digital red packets extends far beyond the significance of festive cash gifting. Miaopai, a popular Chinese short video social media platform often introduces campaigns during Chinese New Year where users can win e-red packets by clicking on them while watching videos.

Last year, Alibaba Group allocated 500 million yuan in cash handouts on its super app Alipay, and a further 2 billion yuan on its sister e-commerce platform Taobao.

The significance of the digital red packet means more this year than ever before. It’s enabled us to stay close to our loved ones and maintain traditions held so fondly while keeping physical distance. And while we all hope for a return to a new normal in the months ahead, the socialisation of commerce and subsequently, payments, is one change that’s here to stay.

New frontier seeking same solutions to old problems

We’ve known for a while now that, as e-commerce becomes increasingly global, payments are becoming hyperlocal. It is no longer enough that e-commerce offers the usual option of Visa or Mastercard.

Leading international companies are leveraging partnerships to offer a variety of payment methods that reflects the complex payment preferences of consumers. The same challenge applies to social commerce.

Facebook and WeChat are able to develop social commerce platforms in a proprietary manner – only accepting Facebook Pay or WeChat Pay – because they can exercise market power. Yet, consumer payment preferences remain highly fragmented around the world; APAC perhaps the most fragmented region of all.

There are more than 40 e-payment licenses issued in Malaysia and the Philippines, while Indonesia alone has 41 licensed e-wallet operators. Although the lion’s share is concentrated on a select group of leading local payment methods such as GoPay, Dana, Grab, GCash and MoMo, a narrow focus on payment methods carries the risk of excluding a wide pool of consumers.

Also Read: The case of e-wallets: which e-payment apps do Singaporeans use the most?

For social commerce, an agnostic approach to digital payments built on strong partnerships is essential. There are signs that the industry is moving in this direction, with Douyin, the Chinese version of TikTok hosting three payment options on its platform: Douyin Pay, WeChat Pay and Alipay.

Similarly, while Facebook Pay only supports debit, credit cards and PayPal, its partnerships with Stripe to process payments leaves open the possibility of more local payment methods being added in the future.

The power of payments infrastructure for social commerce

Just a few years ago, the ability to successfully establish an e-commerce presence was only within the reach of the large, multinational brands. With social commerce, everyone can do it; from the likes of Marvel Studios which managed to leverage on social commerce to achieve a 68 per cent ticket conversion rate in Singapore, Malaysia and the Philippines for the film ‘Ant-Man and the Wasp’ to your next-door neighbour selling home-brewed coffee concoctions on Instagram, social commerce is here to stay.

Digital payments are the last mile solution for social commerce, but it just might be the most important one; it can help individuals and businesses successfully execute their social commerce strategy. It all depends on whether they adopt a partnerships-first approach that leverages payments infrastructure and meets the demands of consumers or decides to go it alone.

Editor’s note: e27 aims to foster thought leadership by publishing contributions from the community. Become a thought leader in the community and share your opinions or ideas and earn a byline by submitting a post.

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How this Tokyo-based startup is protecting e-Commerce merchants against fraudulent orders

e-Commerce is one sector that has been on a growth spurt for decades; even a global health pandemic that brought economic slowdown and recession in many parts of the world had positive impacts on the online retail industry.

With people isolated at home and movement restrictions in place, online shopping was among the few avenues left for matters of both necessity and entertainment. The entire region saw unprecedented growth in online retail. The truth is, pandemic or no pandemic, the ease of being able to shop and sell online any time anywhere is something that we all love in the digital age. With more and more consumers shopping online, e-Commerce is expected to be on this growth trajectory in the coming years too.

However, while online merchants are mostly enjoying this boom and attaining unicorn and decacorn statuses within years of launch, they are also faced with certain challenges. One of the biggest hurdles that businesses in the e-Commerce sector in the APAC region face are fraudulent transactions and chargebacks. Only in a month’s time, between June and August 2019, an average of $160,000 in successful monthly fraudulent transactions was recorded by retail, e-commerce, and financial service businesses in APAC, according to the 2019 LexisNexis® Risk Solutions True Cost of Fraud™ APAC study.

Also read: GAOGAO: Creating an ecosystem of CTO level talent, support and growth with industry experts and new businesses

Fraudulent transactions can happen either in the case of a friendly fraud where a person is deliberately looking to get away with cyber theft, or when a person mistakenly sees a forgotten charge. These are just two examples of why a customer might call their credit card company to dispute the charges. The other type of more common eCommerce fraud comes from bad-actors who are trying to use bought or stolen information from something like the dark web and use the information of unsuspecting consumers and making fraudulent purchases with the information.

Established in January 2017, Lizuna, a Tokyo-based startup is helping SMEs fight back against fraudulent purchases and chargebacks.


Utilising big data, analytics, and machine learning for fraud detection and prevention

Lizuna CEO and founder Jason Sio started dabbling into startups way back in 2014 after he moved back to Japan from the US. He soon realised the challenge of fraudulent purchases faced by e-Commerce retailers and observed that the existing solutions were either too expensive or inaccurate and that there weren’t any customisable options in the market to fit different business needs. With a small yet strong team of 2 industry experts, Jason started the company with a vision to build a real-time adaptive system to stop and prevent online fraud.

Lizuna’s key offering is their flagship software solution Beacon, launched within a year of the company’s establishment. Before launching the software to the public, Lizuna conducted private testing of the software for almost two years through several partnerships with high-volume merchants that have a high risk of fraud activities and was successful in greatly reducing fraudulent transactions and chargebacks. The Beacon system utilises and combines big data, analytics, and machine learning for fraud detection and helps prevent such transactions. Following a two-step verification process, the software first enables a passive verification of the transaction leveraging big data. Thereafter, an active verification is prompted via direct messaging. Beacon allows merchants to automate and keep track of customers’ verification status easily and flags high-risk orders to quickly detect fraudulent behaviours.

Also read: RESC: Promoting sustainability with an IoT battery platform for e-mobility and smart grid

Beacon not only keeps track of order history for every customer but also has a visualisation feature that allows merchants to measure and track the velocity of unusual activities. Beacon is currently available to the public for Shopify merchants since April 2018 and Lizuna is actively looking at onboarding more e-Commerce partners.

Lizuna’s Beacon has managed to reduce the rate of un-detect fraud to just 0.3% in a period of less than 6 months for Shopify merchants and helped with an overall 70% or more reduction in fraud based on an average 1% fraud rate.

Looking at onboarding more merchants in Japan and Southeast Asia

This year, as more companies in Japan and across the region embrace digitalisation and stride towards e-Commerce, Lizuna hopes to expand and help more merchants with fraud prevention. Since the pandemic, more and more businesses are exploring online retail not only in Japan but across the region. According to a report by Research and Market, Japan’s e-Commerce Market is expected to reach USD 325.9 billion by the end of the year 2026. The Google Temasek report found that online shopping in Southeast Asia is set to hit $172 billion by 2025 versus a previous $153 billion estimate.

Also read: Here are 10 more verified investors on e27 for you to connect with

Currently, Lizuna is the only localized fraud solution platform available on the Japanese Shopify platform and available globally. In a post-pandemic world, for a resilient and robust business model, companies cannot afford to lose revenue in fraud. This is where Lizuna’s Beacon can help them protect their business from fraudulent orders and fake transactions. Merchants can either directly integrate Beacon into their systems or they can feature Lizuna’s Beacon system in their app store.

e-Commerce players in Japan and Southeast Asia looking to protect themselves against fraudulent transactions and chargebacks can contact Lizuna here. Learn more about them here: https://e27.co/startups/lizuna/

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This article is produced by the e27 team, sponsored by 
JETRO

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Towards an inclusive society: Singapore-based startups that are building solutions for people with disabilities

Image Credit: Arisa Chattasa on Unsplash

The Southeast Asian (SEA) tech startup ecosystem can play a crucial role in building a more inclusive society for people with disabilities through the innovation that they create. By helping people with disabilities and their caregiver perform their daily routine, startups are even able to help them seize opportunities that are otherwise barred from them.

In order to achieve that goal, collaboration with different parties is encouraged to help startups access their potential users –and get a better understanding of their needs.

SG Enable, a Singapore government agency that is dedicated to enabling persons with disabilities and building an inclusive society, is an example of an institution that includes working with startups in their activities.

“A key area of SG Enable’s work is to raise awareness about assistive technology and its affordances, as well as support innovations for persons with disabilities because technology is a key enabler for persons with disabilities to learn, work, and live independently,” explains Ron Loh, Director, Enablers Development, SG Enable, in an email interview with e27.

Loh says that assistive technology used to be primarily specialised products. The good news is that mainstream tech providers have been incorporating accessibility into their product design, but there is still room for improvements.

“For example, speech-to-text (STT) applications and virtual assistant technology are now seen as common accessibility features that are built into mainstream consumer products such as smartphones … But there remain gaps that have yet to be filled. SG Enable has our pulse on the ground and we gather problem statements from the disability community during engagements with stakeholders,” Loh continues.

Of all the initiatives that SG Enable is doing, one that strongly involves the startup community is The Enabling Lives Initiative (ELI) Grant.

“It brings together the best ideas from the community of non-profit organisations, social enterprises and innovators (including startups) to create scalable, meaningful solutions for persons with disabilities,” Loh explains.

“This grant has its roots in the Tote Board Enabling Lives Initiative (TBELI) Grant, which supported more than 40 projects between 2015 and 2020 with committed funding of more than S$16 million addressing cross-cutting disability issues such as Data and Technology, Transition Management and Caregiver Support. These include projects by startups such as SPARK by Movinc and Project QuietStorm by Wika Media,” he gives further explanation.

Also Read: What this digital shift means for people with disabilities in SEA

In this listicle, e27 looks at the Singapore-based startups that working to provide solutions for elderly people, people with disabilities, and their caregivers.

These startups –Enabler, TagTeam Technologies and XCLR8 Technologies– have received support from Singtel Future Makers, a capacity building programme for startups and enterprises focusing on cultivating social innovation to transform the lives of the vulnerable in the community and as well as support the social service ecosystem. Meanwhile, Wika Media was supported by SG Enable’s Tote Board Enabling Lives Initiatives.

Wika Media

Even before the pandemic hits, many deaf children struggle to access formal education –and this is the problem that Wika Media aims to address.

The startup builds solutions to help deaf students access education and entertainment, whether they enrol in a formal school for special needs students or homeschooled. For older users, the solutions that they build are aimed to help with skills development which is a crucial element of economic and social inclusion.

As with many innovations, the inspiration for Wika Media solutions came from the co-founders’ own personal experience.

“One of Wika co-founder’s siblings is deaf, so she partly inspired and informed our product designs,” says Wika Media co-founder Roland Benzon.

Wika Media products

“Product development was iterative; we first developed an app and set-top box for displaying subtitles or captions. But as we demonstrated the prototype to test users, we learned that the hearing world’s presumption that captions are enough is misguided,” he continues.

The team learned that for deaf people, sign language is considered as their first language.

“In developing countries, sign language is the only language for many deaf people, since many have no access to deaf schools, hence, they cannot read captions,” Benzon explains.

This learning eventually led to the birth of Project QuietStorm which saw the team producing content –in the form of captions or sign language videos– to make video content accessible to the deaf. The project has received the support of Tote Board Enabling Lives Initiative.

“We have filed patents for our inclusive innovations. Better yet, all of our solutions have been preliminarily tested by more than 100 people, most of whom are deaf,” Benzon says.

Also Read: These 8 Southeast Asian startups work with people with disabilities to build a more inclusive society

Founded by Benzon, Cynthia Dayco, and Vic Icasas, Wika Media has been self-funding its business, in addition to raising an incubation investment from Mediacorp.

In 2019, Wika Media was named as one of the Judge’s Choice company, representing Singapore in the TOP100 2019.

This year, the company intends to soft-launch its Vernocular service, a streaming service that augments movies, TV shows and educational videos by delivering video-synchronised closed captions and/or sign language content.

XCLR8 Technologies

XCLR8 Technologies is also one example of a startup in which innovation was inspired by the co-founder’s personal experience.

“Several years ago, while back in Australia for Christmas Day, my mother had a severe stroke. Having to return to Singapore shortly after, it was extremely difficult to be part of the caregiver circle,” co-founder Lincoln Dacy explains to e27. “It made me think about how we could use technology to help people recovering from injury have better access to physical rehabilitation services, and the family members involved in the caregiving circle remotely.”

There are reasons why it can be difficult to access physical rehabilitation post-injury or -surgery, from limited mobility to the financial burden that comes with needing time off work, which applies to both caregivers and patients. Hospitals and healthcare institutions are also under increasing pressure to reduce costs and patient waiting times while providing better methods of care.

This is what led XCLR8 Technologies to create Rebee, wearable sensors and apps that aim to enable patients access to affordable physical rehabilitation in their own time and place.

Dacy says that customer feedback plays a critical role in their software development process, where they are working with senior citizens. The challenge that comes with working with senior citizens is that they tend to have low tech capabilities, pushing the startup to balance between creating an easy-to-use solution that does not sacrifice the provision of critical information.

“It makes our product development process a highly dynamic process that incorporates a high level of customer feedback. We develop the new features and exercise programmes, test with our beta customer groups, seek feedback, and make iterations then repeat the process,” he says.

XCLR8 has received S$20,000 (US$ ) grants from the Singtel Future Makers programme which the company used towards the development of its Android app. It has also received S$50,000 (US ) in a grant from the Singapore HealthTech Consortium for development of its next-generation advanced motion sensors.

Co-founded by Dacy, Claus Nestmann, and Xiyu Wei, the company is run by a team of nine that consists of web and app developers, orthopaedic surgeons, physiotherapists, and business development executives.

Also Read: This Bali-based startup wants to create a more inclusive life for people with disabilities

This year, XCLR8 plans to continue its pilot programmes in Singapore with different healthcare institutions. It will also develop strategic corporate partnerships in Singapore, Australia, Malaysia, and Hong Kong.

TagTeam Technologies

Despite taking inspiration from games such as Pokemon Go and Candy Crush –and dating app such as Tinder– TagTeam is doing a serious work that can help impact its users’ livelihood.

The startup points out that seniors and people with disabilities often struggle to find employment to support their lives. So it builds a platform called Tictag that aims to empower this segment by getting them involved in sorting, classifying, and labelling data for various AI platforms.

It implements gamification principles to make completing tasks feel more exciting and fulfilling.

“Tictag crowd-sources the manual but valuable process of data annotation on a gamified app as micro-jobs and rewards users with actual cash. Seniors, underprivileged and persons with disabilities are the demographics that Tictag aims to onboard as they benefit the most from these micro-jobs,” Keeve Quah, Co-Founder of TagTeam Technologies, explains.

Since September 2020, the startup says that it has incorporated a subsidiary in South Korea, secured a big client for an image recognition use case involving recyclable objects, completed successful social media campaigns, grown its team, and launched on the Google Play Store.

It is also close to securing its seed funding round.

TagTeam Technologies with seniors from Cornerstone Senior Centre

“We’ve secured the Enterprise Singapore Startup SG Founder Grant in 2019, a grant from the accelerators and competitions we’ve had the opportunity to be a part of. We’re now in the midst of our seed funding round and we’re closing our round very soon,” Quah says.

TagTeam was co-founded by Kevin Quah, Keeve Quah, Jin Lee, and Yihang Low.

When asked about their major plans for 2021, TagTeam reveals how their plans are being split according to the location of their operations. For their Singapore team, there will be a greater focus on clients and users acquisitions as well as a partnership with various organisations, from universities to non-profits. As for its South Korea team, the focus will be more on talents and clients acquisition.

Enabler

The next startup in our listicle is Enabler, which is run by people with disability. The company is led by multi-award winning social entrepreneur and 2014 ACT Young Australian of the Year Huy Nguyen.

As for the problem that the startup aims to solve, it is strongly related to the ageing population of Singapore, which is expected to reach two million people by 2030.

Also Read: Uber to provide free rides to persons with disabilities; partners with SG Enable

“Approximately 13.3 per cent of Singaporean seniors also have a disability, and 60,000 seniors in Singapore have mobility issues. As a result, there are not enough workers skilled in supporting people with disability to meet demand,” explains Huy Nguyen, CEO at Enabler (Australia and Singapore).

“Singapore is relatively new to disability inclusion, and care responsibilities have traditionally fallen to family members. Being a caregiver is stressful and emotionally draining, and the needs of people with disabilities are complex. Workers need to be adequately prepared for the job to reduce the risk of burnout,” he continues.

What Enabler offers is a solution to rapidly upskill new workers by delivering 3D simulation modules to workers via mobile app. It uses realistic 3D simulations to help users practise their skills without acquiring additional resources.

“Our unique training method is able to combine learning and assessment of communication skills, technical skills, and procedural skills into short, punchy and engaging training modules,” Nguyen explains.

“Each of Enabler’s scenarios and virtual characters is built from the real-life experiences of people with disability and the elderly. Our inspiration and motivation are drawn from our personal experiences and challenges. Our vision is a world where people with disability and the elderly have the quality support and care they need to participate in society and lead fulfilling and meaningful lives,” he adds.

The startup has completed a successful pilot with Khoo Teck Puat Hospital (KTPH) which was enabled through a grant from raiSE SG.

“Our goal for 2021 is to tackle the most pressing topics and pain points of our caregiver and community nurse workforce. We actively seek resources to build topics in Personal Protection Equipment, Pressure Sore Prevention and Management and Falls Management. These topics have been requested to us by our partner KTPH and the greater community,” Nguyen says.

“Rolling out these topics will reduce or even eliminate the need for community nurses to provide in-home training, saving hospitals money and staffing resources. The convenient app-based digital delivery will also make this knowledge available to all Singaporeans, not just those who are able to access training by the hospital,” he closes.

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