Filipino social entertainment platform Kumu has secured an undisclosed amount in a Series C financing round.

Global growth equity firm General Atlantic led the latest round, joined by returning investors Openspace Ventures and SIG.

It brings Kumu’s total funding to over US$100 million.

As per a press note, this deal marks General Atlantic’s first investment in the Philippines.

“Kumu is rapidly emerging as a leading digital content community and social platform in the Philippines and the global Filipino diaspora,” said Sandeep Naik, Managing Director and Head (India & Southeast Asia) at General Atlantic.

Also Read: Gobi-Core Philippine Fund discloses investment in Kumu, to invest in a total of 7 startups by end-2021

“We believe an immense digital opportunity exists in the Philippines, a market that is hungry for content and ripe for disruption. Kumu’s innovative live-streaming offerings pave the way for its continued growth as a broader online media platform,” he added.

Established in 2018 as a live streaming app, Kumu claims it has since amassed a base of over 10 million registered users across over 55 countries. It generates revenues from virtual gifting, advertising, and e-commerce, which allow content creators to convert engagement into income.

Kumu provides premium content and has co-produced the last two seasons of the hit TV show Pinoy Big Brother.

The company has also teamed up with the top-grossing Filipino film director Cathy Garcia-Molina to produce a movie. It enables Kumu users to earn a spot as a co-star or as part of the film’s soundtrack.

It claims to have seen early signals of product-market fit beyond the Philippines, with tractions coming from non-Filipinos in the US and Europe.

Kumu wants to be the “Disneyland of social media”, enforcing authenticity, positivity, and safety through its community-driven content moderation system.

“We are less than one per cent of the way to our goal,” said Roland Ros, Kumu’s founder and CEO. “Billions of dollars are being spent on internet infrastructure, and you have a market of over 100 million people with a median age that is GenZ and millennial, with affordable, 4G-capable smartphones. That together is a perfect playground for us to build a social platform at a global scale that is founded upon deep engagement and positivity.”

“The first generation of social media was defined by passive engagement, where the platform wins through advertising, but all except the top 1 per cent of creators struggle to earn a living,” said Rexy Dorado, president and co-founder of Kumu. “We are early movers in this movement towards a genuine creator economy where anyone can earn a sustainable income from just a hundred true fans each.”

Earlier this year, the company announced a Series B funding round co-led by SIG. It was preceded by a Series A led by Openspace Ventures.

Also Read: Philippines-based livestream mobile app Kumu raises US$1.2M seed funding

Kumu believes that the Philippines is at a tipping point: structural and behavioural changes have led to the internet and social media penetration increasing by almost 10 per cent yearly. The Philippines is often termed as the world’s social media capital as Filipinos spend at least 10 hours of their days online and dedicate at least four of those to social media alone.

“At Kumu, we seek to acquire a larger share of users’ mindshare and make even a couple of those hours spent online as delightful as possible for content creators and consumers alike,” says Dana De La Vega, Kumu’s VP of Strategic Management.

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The COVID-19 pandemic has led to a dramatic loss of human life worldwide and presents an unprecedented challenge to public health, food systems, and the work environment.

Economic and social disruptions caused by the pandemic have been devastating– with tens of millions at risk of falling into extreme poverty.

The number of undernourished people could increase by up to 132 million by the end of the year from an estimated 690 million.

Asked to consider what life will be like in 2025 in the wake of the outbreak and other crises in 2020, a group of 915 innovators, developers, business and policy leaders, researchers and activists responded similarly in a research conducted by the Pew Research Center and Elon University’s Imagine the Internet Center.

These individuals are made up of those in technology, communications, and social change.

Their broad and nearly universal view is that people’s relationship with technology will deepen as more significant segments of the population come to better rely on digital connections for work, education, health care, daily commercial transactions, and essential social interactions. Several of them described this as a “tele-everything” world.

The question is how tech will help with controlling COVID-19 and with the world returning to normal or rather the “new normal”?

Also Read: COVID-19, the environment, and the tech ecosystem: what opportunity is available out there for us?

The pandemic accelerated 10 key technology trends, including digital payments, telehealth, and robotics. These advancements could help reduce the spread of the coronavirus and help businesses stay open.

Below, we list trends that can help build a resilient society in handling future pandemics and their effects on our lives, whether work, trade, learning, or entertaining ourselves. 

Working remotely

As more companies have employees working from home, technology has been integrated for a seamless experience.

Remote work is enabled by virtual private networks (VPNs), voice over internet protocols (VoIP), virtual meetings, cloud technology, work collaboration tools, and even facial recognition technologies that enable a person to appear before a virtual background to preserve the privacy of the home.

In addition to preventing the spread of viruses, remote work also saves commuting time and provides greater flexibility.

Distance learning

As of mid-April 2020, 191 countries announced or implemented school or university closures, impacting 1.57 billion students worldwide. Many educational institutions started offering courses online to ensure education was not disrupted by quarantine and lockdown measures.

The technology involved in distant learning is similar to that used for remote work, including virtual reality, augmented reality, 3D printing, and artificial-intelligence-enabled robot teachers. Note that even before COVID-19, there was already high growth and adoption in education technology.

Global edutech investments were US$18.66 billion in 2019, while the overall market for online education is projected to reach US$350 billion by 2025.

Also Read: How cloud kitchen startup COOKHOUSE, started amidst COVID-19, managed to win 35 F&B clients in Malaysia within a year

Since the pandemic started, there has been a significant surge in usage for language apps, virtual tutoring, video conferencing tools, and online learning software. 

More than a hundred education technology and service companies worldwide have attracted venture capital, raising upwards of US$1.9 billion in funding rounds as of April 23, according to S&P Global Market Intelligence data.

The US accounted for the bulk of global venture capital poured into the edutech market, accounting for US$875.7 million, followed by the Asia Pacific region at US$528.3 million. Meanwhile, Europe and Emerging Markets respectively pulled in US$342.3 million and US$178.9 million each.

5G and Information and Communications Technology (ICT)

At the heart of the technology mentioned above trends is; a stable, high-speed, and affordable internet. The adoption of 5G will increase the cost of compatible devices and the cost of data plans.

Addressing these issues to ensure inclusive access to the internet will continue to be a challenge as the 5G network expands globally.

An example of the application of 5G technology is its use in the remote control of heavy machinery due to its low latency.

In Wuhan, during the COVID-19 crisis, 5G-enabled robots checked patient temperatures, delivered drugs, guided routes, and cleaned and disinfected rooms.

The robots were designed to help treat patients and reduce the risk of human exposure to coronavirus by minimising person-to-person contact.

Also Read: Vietnam’s supply chain amid worst COVID-19 outbreak: How tech startups are getting along

The supply chain

The COVID-19 pandemic created disruptions to the global supply chain. Factories were shut down because of distancing and quarantine orders. Heavy reliance on paper-based records and a lack of visibility on data highlighted how existing supply chains were vulnerable to any adverse shocks. 

Core technologies of the Fourth Industrial Revolution – such as Big Data, cloud computing, Internet-of-Things (“IoT”) and blockchain – are the basis for a more resilient supply chain management system for the future by enhancing data accuracy encouraging data sharing.

Telehealth/ Healthtech

Here are four health-tech trends that are expected to boom post-COVID-19:

(i) Predictive analysis in healthcare

An example of this is the John Hopkins Bloomberg School of Public Health researchers COVID-19 mortality risk calculator. The team developed it to estimate the potential of severe outcomes for individuals and to inform of vaccine rollouts. 

(ii) IoMT

Connected Medical Devices that support proactive healthcare. Applications have ranged from connected wearables that report critical patient data to the deployment of “smart beds” in hospital settings to improve patient comfort.

(iii) New cybersecurity concerns increase cloud adoption in healthcare

In other words, simply deploying the scope and scale of cloud resources necessary to support tech-driven healthcare initiatives is not enough by itself. IT staff from healthtech companies must be prepared to address common challenges such as distributed denial of service attacks and ransomware, along with more targeted threat vectors such as COVID-19 vaccination scams.

(iv) Patient-focused emphasis 

The future of telehealth will have to deliver the best of both worlds where the needle moves towards a more patient-focused healthcare delivery experience. This means combining low-tech solutions such as standard blood pressure cuffs with video tutorials, allowing patients to self-report vital data.

Also Read: Sleeping beast ready to awaken: The rush for regtech in a COVID-19 world

Such solutions will be essential for healthcare organisations serving distributed and disparate populations without access to unlimited smartphone data or high-speed broadband internet. 

It will be safe to say that integrating technology into different businesses going beyond the five verticals stated above will be essential in controlling COVID and helping the world adapt to the “new normal”.

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Singapore-based Recommend Group (formerly RecomN.com), which provides on-demand home and local services in Indonesia and Malaysia, has bagged US$4M in a Series A fundraise.

Led by Chinese VC firm Morning Crest Capital (MCC), the round also saw participation from existing investors, including Singapore-based Brain-Too-Free Ventures.

MCC was a key investor in AirTasker, a local services platform listed on the Australian Stock Exchange.

Recommend Group will use the capital to grow further in Indonesia and Malaysia. It also intends to foray into other markets in Southeast Asia in the later part of 2022.

Also Read: ‘Investors are returning to being more sensitive to value’: Goh Seng Wee of Brain Too Free Ventures

In addition, it plans to strengthen its product and engineering, data analytics and market-based teams.

“We want to enhance the customer user experience on our app and web platforms, improve the job-matching algorithm and build features that empower service workers to manage and grow their business,” said co-founder Alex Tan.

Recommend Group provides a platform for customers to hire recommended service professionals for their homes. In Indonesia, it operates under the brand Sejasa.com and in Malaysia under Recommend.my.

Over 200 services are available across ten verticals, including home maintenance, appliance servicing and repairs, home improvement, cleaning and disinfecting, and lifestyle and beauty services.

Customers can choose to book a home maintenance service directly or get multiple quotations from several service professionals for home improvement and renovations services. The platform automatically matches the job to the right professional based on reviews, ratings, expertise, location, and availability.

Recommend Group has vetted over 40,000 small companies and independent service professionals in Indonesia and Malaysia. It works with them to standardise service scope and prices, improve service quality, enable cashless payments, and provide strong service warranties and insurance protection.

It has served 1 million homes in Indonesia and Malaysia.

Also Read: Singapore Press Holdings partners RecomN Technologies to launch services matching portal

“There has been a significant increase in demand for professional home services, especially during the pandemic when people spent a lot of time at home and wanted to make their homes more beautiful and comfortable. Demand in some categories grew by 3x during the pandemic, driven by customers’ need for speed, quality, reliability and adherence to SOPs,” said Jes Min Lua, co-founder and CEO of Recommend Group.

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Southeast Asia is home to multi-million dollar businesses that have managed to attract eyes from around the world. As per a report by Cento Ventures, the Southeast Asian startups drew a record number of investments in the first half of 2021. 

However, the value of these deals declined, as seen in the graph below. There are other challenges and pitfalls that the companies of this region have to overcome.

To understand the current Southeast Asia venture market, it’s essential to understand the scope, market growth, and challenges it’s experiencing. 

Ventures that are booming in the Southeast Asia market

The Southeast Asian market is giving importance to several startups varied across different services. Some of the significant ventures that have stood out from the competition are: 

• Grab: Grab is hailed as the biggest high-tech startup in Southeast Asia. The venture is a preeminent name when it comes to taxi booking and ride-sharing companies in Singapore. Headquartered in Singapore, and Indonesia, the company has scaled up its services to grocery, food, mobile payments, and more. Currently, Grab serves in 8 different countries, 400 cities with 214-million-plus app downloads. 
• Tokopedia: The startup was founded in 2009 and enables small businesses and big corporations to sell to consumers directly. An Indonesian E-Commerce giant, Tokopedia has over 100 million active users with 9.7 million merchants on the platform. Tokopedia also managed to strike a chord with pop music fans with BTS and Blackpink as their brand ambassadors. 
• Gojek: Starting as a call centre, today, Gojek is billed as the biggest on-demand multi-service platform in Southeast Asia. Hailing from Jakarta, the company is financially supported by names like PayPal, Google, Facebook, Mitsubishi, amongst many others. 
• Momo: Momo is the biggest e-wallet company in Vietnam that has a customer base of millions. The company app aids users to transfer money digitally which includes nationwide transfers, purchase services, recharge, bills, etc. This business has partnerships with 24 domestic banks and foreign networks that include Visa, JCB, and Master Card. 
• PropertyGuru: This business is the largest property platform in Singapore that caters to 37 million property seekers a month. Recently the company decided to go public backed by billionaires with an equity value of 1.78 billion dollars.

Also read: Sustainability starts at home: How I aim to tackle climate change as PropertyGuru CEO

Hence, the startup market of Southeast Asia is expanding, and it isn’t what it used to be. Even though the market is big, it lacks innovation with up-and-coming technologies as some western nations. This makes the business scene fierce in terms of competition. 

The curious case of Vietnam and its rise in the Southeast Asia startup scene

Vietnam has made great strides to become a competitive name in the Southeast Asia startup ecosystem. As per a report by Golden Gate Ventures, “Vietnam will become the third-largest startup ecosystem in Southeast Asia”.

The report further states that the nation will focus on early-stage investments and that the IPO in Vietnam will cross 300 by 2030. 

An exponential rise in funding of media startups can also be observed as per this report by Golden Gate Ventures. This is due to the global interest in Asian content as the sector recorded 100 million USD funding in 2020.  

However, Vietnam also faces specific challenges, especially in the field of AI. President of Vietnam recently signed the National Strategy on R&D and Application Of Artificial Intelligence. It’s a complete roadmap for this decade that wishes to make AI ubiquitous across Industries in Vietnam.

While at first, it seems ambitious, there are a few roadblocks the document fails to cover. As analysed by Nga Than, a doctoral candidate at the City University of New York, and Khoa Lam, contributor for humanity, the document requires more emphasis on security, the responsibilities of humans, and privacy.

There’s no in-depth explanation of AI ethos that can lead to more harm than good. Appending these points can solidify this document, making it beneficial for the economy and serving society. 

With the current pace, Vietnam is well on its way to becoming a hotspot for technology in Southeast Asia. It’s also predicted by DBS Bank professionals that Vietnam’s GDP will cross Singapore’s by 2030.

However, there are specific challenges the nation has to overcome. They have to clearly define and understand the shortcomings of the process and work on it as a whole. Being ambitious from collective directions is likely to help Vietnam with its vision. 

The flourishing startups of Southeast Asia: The rise and their challenges

With the increase in the business of the wild east, some intriguing observations are coming to light. These inspections demystify the startup market of Southeast Asia to any outsider. Further, this aids them in understanding the ground reality of the startup ecosystem in Southeast Asia. 

There’s market interest in this region.

It’s no secret that Southeast Asia’s potential and enthusiasm is the catalyst behind their market success. Major Chinese companies have invested a large chunk of their money into these innovative firms.

Investors from the USA have also accounted for 25 per cent of investment since 2015, as reported by Kroll and Mergermarket. 

This makes the market competitive, and investors have to be smart with their investments. Business founders should take advantage of this trust and investment and lead to innovative solutions that benefit society.  

The market conditions are ideal for a startup boom 

As stated before, the potential that Southeast Asia possesses encourages growth and investment. This region has a tech-savvy youth, and 90 per cent of this population has internet access that knows how to build technology.  

The 2018 Bloomberg Innovation Index puts Singapore in the 3rd spot. Significant investments in R&D and STEM education prove that Southeast Asia is the future of startups. 

However, these markets need to retain the talent that they possess. It’s essential to cater to workers’ needs if these organisations expect the best from their employees.

The companies that will identify and utilise the young talent will flourish, and all else will perish. 

Lack of global support and growth barriers

World funding for businesses is boosting at a rampant rate in this region. However, there’s scope for improvement as there’s a vast gap between early and late-stage funding.

Focus is still laid on significant companies and not on early-stage companies. Investors need to focus on early startups as they shape the next generation of businesses in the region.

The regional restriction is another barrier that hinders the growth of this region. Major companies from the US fail to establish a strong foothold in this region.

Amazon is failing to compete with e-commerce locals such as Lazada and Shoppee. The homegrown success story is familiar in these regions as the ventures of Southeast Asia understand the local consumer behaviour. 

Also read: Why Vertex Holdings CEO is optimistic about the VC industry in SEA

Southeast Asia is a highly divided region with small fragments forming a specific area. Some cultures are large enough and can be considered as one. However, some are small enough not even to sustain a business. A nation in Southeast Asia consists of various small cultures, each having its behaviour and habits. Southeast Asia is not a homogenous society marked by splits and divides, making it hard to do business.  

Apart from Singapore, almost every region nation has failed to establish a friendly business policy with foreign countries. Due to its restrictive nature, Southeast Asia has faced significant barriers with investments and upscaling. 

A cut in investments has led to an extreme but less innovative startup scenario in Southeast Asia. Common man also lacks general technical knowledge making it harder for them to use the cutting edge technology. These factors curb the innovation in Southeast Asia, making the region less innovative than western nations. 

On the contrary, easing business processes and implementing global friendly regulations can help the businesses in this region.

With the right balance of the local and international, these startups can go global and acquire valuable foreign investments. However, it’s crucial to have a local mindset that understands consumer behaviour to succeed in Southeast Asia.

It’s interesting to see the rampant growth of businesses in Southeast Asia. The market has infinite potential for companies that can expand and do better for society. However, the Southeast business market faces challenges with foreign investments and cultural barriers required to overcome.

Conquering these challenges can lead to innovative solutions that can benefit society at large. As stated by Kevin Aluwi, CEO of Gojek, “What’s unique and great about Indonesia and Southeast Asia is there’s a deep alignment between what’s good for business and also what’s good for society”. 

With the prospects looking bright and investments more than ever, it’s important to tap on this market’s potential. However, with time, we’ll see the precise direction that the Southeast Asia business market takes.

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NAMA Beauty, an Indonesia-based direct-to-consumer (D2C) cosmetics and skincare company, has announced the closing of its US$5M seed funding round led by AC Ventures.

Digital customer engagement solutions firm DMMX and logistics company SiCepat Ekspres also participated.

NAMA Beauty plans to use the capital for R&D development, marketing, and branding, hiring more talents, and launching a new second-line brand.

The startup was launched in 2019 by Luna Maya (CEO) and Marcel Lukman.

Also Read: AC Ventures hits first close of its US$80M third fund focused on Indonesia

Maya is one of Indonesia’s leading entertainers and well-known personalities with close to 40M followers across her personal and brand social media channels. On the other hand, Lukman has over a decade of experience in retail, being one of the brains behind Atmos and The 707 Company, which have brands such as Fred Perry, Nudie Jeans, Superga, And Melissa, among others, under its belt.

NAMA Beauty offers “high-quality” skincare and beauty products at affordable pricing, such as decorative cosmetics, skincare, health and beauty care. It claims to have a strong offline distribution network that allows the brand to reach customers throughout Indonesia.

By working closely with DMMX, NAMA Beauty will access offline market distribution networks such as the Sampoerna Retail Community (SRC), spread across more than 20 cities in Indonesia. It will leverage DMMX’s vast distribution network, sell its products in minimart chains, and access thousands of signage retail and TransJakarta networks. It will allow for broader customer reach and brand visibility. It will also sell its products in a digital commerce platform for the SRC as provided by DMMX.

On the other hand, SiCepat Ekspres will serve as the logistics partner of NAMA Beauty by assisting the company in fulfilment and delivery services.

Indonesia has a population of 270 million, 50 per cent of which are women, and 51 per cent are internet users.

As appetite and confidence for locally produced cosmetics are growing, there is a rising demand in the market for high-quality yet affordable beauty products.

Also Read: SiCepat raises US$170M Series B from Pavilion Capital, MDI Ventures to expand last-mile delivery platform

Furthermore, Indonesia’s cosmetic market and growing population of young people create an opportunity for beauty brands to grow and increase their market share. Colour cosmetics in the archipelago have immense market potential, estimated to reach US$1 billion in 2023, growing at a CAGR of 16.9 per cent.

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