Hoopi Holdings, a collectibles and trading cards platform headquartered in Malaysia with a presence in Indonesia, has closed its initial institutional funding round.
The investment was spearheaded by Jakarta-based Creative Gorilla Capital (CGC), which focuses on early-stage consumer-facing businesses.
The funding will enable Hoopi to broaden its platform’s user base and enhance its core services, supporting its strategic growth across the Southeast Asian region.
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Hoopi was founded by founders who possess considerable entrepreneurial experience in the gaming industry. They identified a market opportunity within Southeast Asia’s fragmented toy collectibles and trading cards market, which is characterised by concerns around authenticity and issues of transparency.
To address these challenges, Hoopi provides a comprehensive suite of services, including a consumer-to-consumer marketplace, an auction-based card trading system, local card grading services, and gamified experiences for rare, high-value collectibles.
Since its official launch in September 2024, Hoopi claims to have achieved nearly US$2.25 million in gross merchandise value (GMV) through over 40,000 paid orders as of February 2025. The platform currently boasts more than 20,000 active users and over 3,000 registered sellers.
Currently operational in Malaysia and Singapore, Hoopi is poised to expand into Indonesia in April 2025 and Thailand later in the year.
Hoopi’s CEO and co-founder Michael said the funding will strengthen Hoopi’s core strategic pillars and support the establishment of its growing presence in Malaysia, Singapore, and – imminently – Indonesia, with the upcoming launch of the Hoopi Store in Jakarta.
“Bolstered by an established supply and distribution network, a platform experiencing consistent GMV growth, our soon-to-be-launched offline physical stores, and our proprietary in-house grading service, Grade Master, I am confident that Hoopi and its integrated ecosystem are uniquely positioned to redefine and lead the collectibles experience in Southeast Asia,” he added.
Hoopi is the strategic partner of Robbi Art for the Southeast Asian region. Robbi Art is a premium toy collectible brand renowned for its collaborative production of limited-edition figurines.
The Southeast Asian trading cards and toy collectibles market is estimated to be valued at US$5.99 billion in 2025 and is projected to grow at a compounded annual growth rate (CAGR) of 3 per cent to approximately US$7 billion by 2030, driven by several key factors.
A central aspect of the industry’s growth is the significant role of nostalgia and emotional connection, as collectibles and childhood trading card games often evoke cherished memories and a sense of personal history. These items offer comfort and continuity, leading many individuals to retain them even during times of financial uncertainty.
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In addition, the market thrives on its deeply embedded, community-driven nature, with passionate and dedicated fanbases fostering continuous engagement through tournaments, online forums, and collaborative events. These communities not only maintain interest but also inspire innovation and sustain demand, ensuring the market remains vibrant.
Moreover, the perception of collectibles as alternative investments has gained traction, as rare or limited-edition items are increasingly seen as tangible assets with the potential for long-term appreciation. Together, these elements support the industry’s robust performance despite broader economic challenges.
In November, Collektr, a livestream collectibles platform headquartered in Malaysia, raised US$1.3 million in a pre-Series A funding round led by AC Ventures Malaysia, with participation from The Hive Southeast Asia, Creador Foundation, and 18 unnamed angel investors.
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