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Startup Thailand Marketplace: a gateway to new markets

With a global health crisis that has forced major economies to carry out state-sanctioned lockdowns, businesses have had to come up with creative means to sell their products and services remotely. But what the pandemic has merely caused is accelerating the already increasing prominence of marketplaces.

Many of us might have learned about marketplaces for the first time through social media services such as Facebook, Instagram, Line, and even e-commerce sites like Shopee and Lazada. A marketplace is a space for people to buy and sell products and services. With an easy-to-use, convenient, and fast system, consumers and entrepreneurs can buy and sell products and services by themselves on a convenient platform. The more these products or services are searched for by consumers, the more likely they will be sold.

Also read: Angel Investors: leading the charge for startup growth in Thailand

For Thai startups, there are certainly a variety of factors to consider in making this shift: logistics, consumer demand, product relevance, marketability, the list goes on. In establishing a successful roadmap for innovative ideas to sell on a marketplace instead of general consumer products, is there any place where they can be conveniently sold to consumers, individuals, and corporates alike?

Bridging Thai startups to new markets


Realising the problems about access and limitations caused by COVID-19 that prohibits trade fairs organised for startups, the National Innovation Agency (NIA) of Thailand under the Ministry of Higher Education, Science, Research and Innovation, in its capacity as the main agency responsible for the promotion and development of the Thai startup ecosystem, has launched a project called “Startup Thailand Marketplace” to educate Thai startups on how to create new markets and reach customers more easily. 

Startup Thailand Marketplace is the space fostered by the NIA to help promote Thai startups, enabling the public to know about them and increasing access to their products or services for B2B and B2C customers. They help raise awareness of these innovative products and services via the Startup Thailand social media channels and other channels in Thailand as well as other countries. Startup

Thailand Marketplace was launched in 2020 to promote Thai startups through three fundamental means:

  1. Startup Marketplace is Live Now: A live interview broadcast on the channels of three tech and innovation influencers — Ceemeagain, iT24Hrs, and LDA (Ladies in Digital Age).
  2. Video clips introducing each startup to help promote them on the social media pages of Startup Thailand (Facebook and Youtube).
  3. Articles published via online media to raise awareness and promote each startup to a wider audience.

The concrete success of Startup Thailand Marketplace is the number of Thai startups participating in the platform. Currently, as many as 100 Thai startups are joining Startup Thailand Marketplace.

Access to investors and corporates


A number of investors and corporates interested in the products of Thai startups after they watched
Startup Marketplace is Live Now have contacted the platform to ask for important networking details such as the name and contact of the startup that captured their interest. As a result, the startups’ sales have increased by as high as 10-20%.

2021 is the second year that NIA has successfully carried out the Startup Thailand Marketplace in a bid to keep over 100 startups afloat during these trying times caused by COVID-19 and the economic slowdown that came with it.

Also read: How Thailand’s Ricult uses deep tech to improve the lives of smallholder farmers

The project’s strategy this year focuses on the promotion of Thai startups among B2C and B2B customers via two social media channels including:

  1. Startup Marketplace is Live Now – Live interviews with 50 startups on the platforms of three influencers including Ceemeagain, iT24Hrs, and Noom Mueang Chan.
  2. Interview video clips and articles that highlight the visions and perspectives of over 50 Thai startup founders. The video clips and articles will be posted on the social media pages of Startup Thailand, the NIA, and other pages developed by various sectors.

This is the determination and commitment of the NIA to help promote Thai startups to a wider audience and make their voice louder so that they can overcome the COVID-19 crisis with strength and rigour.

The NIA builds a bridge to bring Thai startups closer to international consumers, investors, companies, and other business entities looking for solutions to their problems. It solidifying their commitment, Thai startups are well on their way to exploring new markets in the region and beyond.

For more information, visit their official page at https://startupthailand.org.

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This article is produced by the e27 team, sponsored by NIA

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Ecosystem Roundup: PropertyGuru bags US$150M from REA; AirAsia buys Delivereat for US$9.8M

PropertyGuru CEO Hari Krishnan

PropertyGuru raises US$150M from REA Asia
REA is currently the third biggest shareholder in the firm with 18% stake behind Epsilon Asia and TPG; The latest investment follows PropertyGuru’s plan to go public through a merger with a SPAC backed by Richart Li and Peter Thiel.

Shopee’s surge pushes Sea Group’s revenue to US$2.3B in Q2
Shopee posted a 160.7% y-o-y growth in its GAAP revenue to stand at US$1.2B; Its Malaysian unit also turned profitable on an adjusted EBITDA basis before allocation of the headquarter’s common expenses; This is the second Shopee market after Taiwan to hit this milestone.

500 Southeast Asia makes US$17.9M initial close of third venture fund
The capital came from 18 investors; As per DealStreetAsia, 500 is looking to raise US$75M for the third vehicle; To date, 500 SEA has invested in ~250 firms; Its first generation of investments include Grab, Bukapalak, Carsome, FinAccel, and Carousell.

Philippine cryptocurrency exchange startup PDAX gets US$12.5M funding
Investors include an undisclosed UK-based VC firm (lead), HK-based BC Group, and UnionBank’s VC arm UBX, and Beenext Ventures; The Philippines has seen the third-highest rate of cryptocurrency usage in the world behind Nigeria and Vietnam, according to the World Economic Forum.

Vietnamese real estate brokerage service firm Rever bags US$10.2M from Mekong Capital
Rever follows an O2O model, allowing customers to access property listings via its platform, visit the company’s local transaction centre, or meet property agents in person; VinaCapital, Golden Equator Ventures, and Korea Investment Partners are also investors in the firm.

SGX said to consider lowering minimum SPAC value in final listing framework
It is eyeing a minimum value of around US$110M, down from US$220M; SGX is also understood to be looking into creating flexibility for SPAC sponsors to disclose their target companies upon listing the SPAC.

AirAsia’s Teleport acquires Malaysia’s Gobi Partners-backed Delivereat for US$9.8M
The synergy will support Teleport in expanding to Malaysia while spurring the growth of both Delivereat (food delivery firm) and AirAsia’s logistics venture in ASEAN; The deal values Teleport at US$300M; Apart from Malaysia, Teleport has made inroads into Thailand, Indonesia, the Philippines, India, Singapore and China.

Thai startup Wisesight nets US$7M Series B to expand its social media analytics solutions in ASEAN
Investors include Krungsri Finnovate and TechMatrix; With its ability to process the data via social media for 20M+ messages a day in Thai, English, Burmese and Malay, Wisesight claims to have served 300+ brands and agencies.

Y Combinator’s latest cohort has 3x the startups from SEA
About 18 companies from the latest batch are SEA firms, up from 6 in the previous batch; The selected Asian startups are headquartered in Singapore, Vietnam, Indonesia, and India; As part of the programme, YC will invest US$125K for a 7% stake in each.

GuavaPass co-founders’ new alternative lending startup Jenfi lands US$6.3M
Investors include Monk’s Hill (lead), Korea Investment Partners, and Golden Equator Capital; The startup will use the money for product development, customer acquisition, and SEA expansion; A YC graduate, Jenfi earlier bagged US$25M in a debt round led by US-based Arc Labs.

RaRa Delivery rakes in US$3.25M to provide instant delivery for e-commerce in Indonesia
Lead investors are Sequoia Surge and East Ventures; While other companies with express logistics infrastructure focus on one-to-one deliveries, RaRa Delivery has developed real-time batching technology to do ‘many-to-many’ deliveries within a few hours.

The 27 Indonesian startups that have taken the ecosystem to next level this year
These Indonesian startups have made the nation proud in this Independence Day. It has proven to be a challenging –yet historical– year.

Philippine e-commerce enabler Etaily US$1.6M seed funding
Investors include Ayala Ventures, Foxmont Capital, Magsaysay Shipping & Logistics, and Boston Consulting Group; Etaily claims it has generated more than one million transactions and made more than 50K unique products available in countries such as the Philippines, Malaysia, Indonesia, and Singapore.

Dairy-substitutes brand Mohjo bags seed funding
Invetsors include East Ventures, iSeed SEA, K3 Ventures, and angels; The D2C brand recently launched its first line of products — almond milk and almond milk-based beverages in Singapore.

MindFi raises US$750K, makes it into Y Combinator
Investors include iGlobe Partners, M Venture Partners, Koh Boon Hwee, Patsnap CEO Jeffrey Tiong, Zopim co-founder Lim Qing Ru; MindFi will use the funds to accelerate product development and localisation for key markets in Asia and further build a team of mental health experts, innovators and researchers.

Plant-based foodtech startup Shandi raises US$700K seed funding
Investors are Tolaram (lead), SparkLabs Cultiv8, and Simmarpal Singh, ex-CEO (India) at Louis Dreyfus; The funding will be used to set up a manufacturing facility in Singapore to commercialise and scale Shandi’s proprietary plant-based chicken products.

4 lessons for first-time founders embarking on their entrepreneurial journey
After partnering with several founders through our work at Picus Capital, we want to share lessons about starting and building ventures (e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast or infographic).

Image Credit: PropertyGuru

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PDAX raises US$12.5M to take advantage of the popularity of cryptocurrencies in Philippines

The Philippine Digital Asset Exchange (PDAX) announced today it has raised US$12.5 million (₱ 630 million) in funding led by an unknown VC firm based in the UK, with participation from Hong Kong-listed fintech company BC Group.

Most of PDAX’s existing investors, including Beenext and CMT Digital, besides Ripple and several prominent family offices in the country, also joined the round.

UBX, the VC arm of leading Filipino digital bank UnionBank, is also an investor in the firm.

Also Read: Inside the changing landscape of Asian cryptocurrency exchanges

Nichel Gaba, founder and CEO of PDAX, said that the latest investment would fuel its short- and long-term growth plans as it continues to expand, improve, and roll out more products and features to help digitise the financial services landscape in the country.

Launched in 2018, PDAX is a cryptocurrency exchange. It provides Filipinos with a platform to trade the world’s leading digital assets, including Bitcoin, directly with PHP and at globally competitive rates.

The company claims it has seen 25x growth in user count and an 80x rise in monthly volumes since the onset of COVID-19 in March 2020. In the latter part of that year, PDAX also launched a mobile app.

It has also expanded into tokenised securities by collaborating with the Bureau of the Treasury and Unionbank in launching Bonds.PH. Bonds.PH is the world’s first blockchain-enabled app that allows retail investors to invest in retail treasury bonds right from their mobile devices.

PDAX plans to continue developing its cryptocurrency exchange into a world-class platform. PDAX also intends to add more features and support more digital assets towards the end of the year.

The company also looks to grow the Bonds.PH app by introducing more investment options and features, particularly for overseas Filipino workers (OFWs) who want to invest in the country.

According to Gaba, today, the world needs inclusive financial services more than ever. However, the age-old problems such as the lack of accessible, secure, and affordable ways to transact and invest remain.

Also Read: Why only regulation can solve cryptocurrency’s perception problem

“We are in a golden age of cryptocurrency adoption and technology-driven transformation in the Philippines,” Gaba added. “We are already making remittances into the country much cheaper by helping remittance companies utilise cryptocurrencies. We also provide them with a deep and liquid market to convert crypto into Philippine pesos.”

According to the World Economic Forum, the Philippines has seen the third-highest rate of cryptocurrency usage in the world behind Nigeria and Vietnam.

Image Credit: PDAX

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Ex-Zalo executives’ proptech startup Rever snags US$10.2M from Mekong Capital

Rever

Rever, a Vietnamese tech-enabled real estate brokerage platform, has announced that it has secured a US$10.2 million funding round from Mekong Enterprise Fund IV (MEF IV), bringing its total funding to US$16.5 million.

As per a statement, Rever will use the fresh investment to grow its management team, strengthen corporate culture, and accelerate the development of technology features. Besides, the new capital also gives Rever a chance to get essential resources in achieving its vision to become the leading proptech company in Vietnam. 

Founded in 2016 by Manh Phan (CEO) and Loi Vo (CTO), former executives of Zalo, a messaging platform of Vietnam’s original unicorn VNG, Rever offers real-estate brokerage service that follows an online-to-offline model. The company claims to provide a transparent estate transaction process by applying technology to authenticate real estate listings. At the same time, it ensures the verified online information for customers.

The company has grown its headcount from 80 to 300 staff. It aims to optimise its business to 20 provinces and cities, along with 200 transaction centres, and 20,000 brokers in Vietnam by 2025.

Rever boasts of clocking 50,000 verified listings and reaching 2,000 transactions in 2020, which has increased 10 times since 2017. 

In June 2019, the startup bagged a US$4 million funding from VinaCaptial, a US$100-million Vietnam-focused fund. Three months later, GEC-KIP Technology and Innovation Fund and Korea Investment Partners together put in US$2.3 million in Rever.

Launched in 2021, MEF IV expects to make a total of approximately 12 investments during its 10-year life. Until now, it has secured five published deals, including Rever. 

Proptech is gaining traction in Vietnam’s startup investment landscape in recent years.

In 2020, prominent Vietnamese proptech startup Propzy raised US$25 million in a Series A round led by Gaw Capital and SoftBank Ventures Asia, the early-stage venture arm of SoftBank Group. In the same year, Y Combinator-backed Homebase also announced “seven-figure” funding in pre-Series A from VinaCapital Ventures, Class 5 Global, Pegasus Tech Ventures, 1982 Ventures, and  Antler, among others.

Image credit: Rever

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In brief: Hashnode, HOMA2U, Shandi raise investment; Wanted Lab launches IPO in Korea

Hashnode founders

Blogging startup Hashnode raises US$6.7M in Series A

Investors: Salesforce Ventures (lead), Sierra Ventures, Sequoia Capital’s Surge, Accel Partners, Naval Ravikant (co-founder, Angellist), Des Traynor (co-founder, Intercom), Guillermo Rauch (co-founder, Vercel), Salil Deshpande (general partner, Uncorrelated) and Ed Roman (managing director, HackVC).

The plans: The funding will be used to continue to grow the platform’s user base, accelerating its mission of becoming the number one platform for software development, engineering, and technology content – in turn, powering the creator economy for the rapidly expanding developer community.

There are now nearly 25 million developers working worldwide, so there’s a huge market opportunity for Hashnode to help plug knowledge gaps – particularly important as remote working remains popular among developers.

O2O marketplace for building materials, home finishing products HOMA2U secures US$570K

Investor: Warisan Quantum Management.

Plans: Serving both KL and JB market, HOMA’s next expansion plan is 10 more new locations by 2022 using the manless material box concept namely Yellow Box to reach the target RM100m milestone by 2024. It also looks towards prioritising the sustainability factors in their day-to-day business operations to reduce the environmental impact.

Also Read: Ex-Zalo executives’ protech startup Rever snags US$10.2M from Mekong Capital

More on HOMA2U: HOMA2U is a new retail platform that offers building material and home finishing products at bargains that focus on sustainability. Founded in 2017, HOMA has repurposed more than RM20 million worth of overstock inventories to more than 8,000 homes. The platform currently houses more than 500 professional profiles including Architect, Interior Designer, Contractor.

Korea’s AI job matching platform Wanted Lab launches IPO in KOSDAQ

The story: Wanted began trading publicly on the KOSDAQ and drew a competitive IPO subscription of 1,731 to 1, accumulating a deposit of over 5.5 trillion korean won. After pricing shares at 35,000 krw in its IPO, Wanted saw its shares double in price to open for trading, then further hitting the upper pricing limit of 30% by the first day of trading last Wednesday.

More on Wanted: Founded in 2015, Wanted is a referral-based recruitment model that incentivises people to leverage their social and professional networks to refer talent to jobs for a monetary reward. It has over 10,000 companies recruiting on the platform. It has a community of 2 million professionals in five Asian markets, including Korea, Japan, Singapore, Hong Kong, and Taiwan.

It offers Wanted Gigs (freelancer matching platform), Wanted+ (online videos for learning/career development), and RoundUp (video interview collaboration tool).

The company is also leveraging its recent acquisitions of KreditJob and CommonSpace (B2B employee management solution) to expand its reach across the entire lifespan of a person’s working career.

Plant-based food-tech company raises US$700K seed funding

Investors: Singapore-headquartered Tolaram (lead), Australia-based foodtech accelerator SparkLabs Cultiv8, and former CEO-India for Louis Dreyfus and prominent angel investor Simmarpal Singh.

The plans: The fresh funding will be used to set up a manufacturing facility in Singapore to commercialise and scale Shandi’s proprietary plant-based chicken products, including expanding partnerships in the food sector. While Shandi has produced chicken analogues in various formats such as pieces, shreds, strips and drumsticks, part of the proceeds would be allocated to further product innovation and development on new textures, formats, and other meat analogues.

Also Read: PDAX raises US$12.5M to take advantage of the popularity of cryptocurrencies in Philippines

More on Shandi: Shandi was founded in 2019 by food industry expert, research veteran and lifelong vegetarian Dr Reena Sharma. The foodtech company uses a unique process to develop and manufacture their plant-based chicken, which is made only with natural, non-GMO ingredients such as pea protein, chickpeas, quinoa, flax seeds, brown rice, and coconut oil, and is free from artificial flavourings and other additives.

Shandi’s patent-pending production process involves isolating specific amino acids from plants to emulate the amino acid profile found in chicken. This results in an end-product that is like chicken not only in its nutritional composition, but also in the way the animal-meat releases certain molecules (called pre-cursors) during the cooking process. This is a paramount and often overlooked element in designing a meat alternative as many manufacturers add artificial flavours that die or do not react during the cooking process. By re-creating the taste using natural amino acids instead of chemical additives, flavourings, and seasonings, Shandi is able to offer a product that is tasty, nutritious, and versatile at a highly competitive price.

 

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