There is no doubt that our species face an existential crisis in the 21st century. Climate change effects are accelerating around the world, affecting billions of lives and exacerbating existing inequalities. The migration crisis, pandemics, famines, political instability – the list of symptoms is quite long indeed.
Governments, businesses, and most important of all, billions of people around the world realise the need for a change in the status quo. And millennials and the younger generations, whose future is at stake, are starting to demand more action.
This change in attitude is also reflected in the realm of investing – there are many “buzzwords” in the mainstream media to reflect this zeitgeist of ‘do good’ investing. They include terms such as impact investing, ESG investing, and SRI/ethical investing.
While they may share a common desire for “change,” there are significant differences, some subtle, others quite drastic. In this article, I hope to shed some light on these differences and provide you with a better understanding of impact investing, and its position in the evolving world of investments.
The basic features of impact investing
The Global Impact Investing Network (GIIN) defines impact investing as – “investments made with the intention to generate positive, measurable social and environmental impact alongside a financial return.”
Impact investing has four defining characteristics:
- Intentionality – the investor must have a clear intention to create positive change in society/environment
- The expectation of returns – the investments should be capable of generating a financial return on capital, or at the very least, a return of capital.
- A wide spectrum – investments can be in any asset class – VC, private equity, fixed income, cash equivalents or others, with targeted returns that range from below market to risk-adjusted.
- Impact measurement – the investor should be committed to transparency and accountability, in measuring and reporting the actual positive impact generated by the investment.
As a result, impact investing is more exacting and has a tighter focus – instead of looking at larger corporations, its focus is often on smaller projects and startups with transformative potential in specific locales and communities.
Also Read: Why is impact investing suddenly so hot?
What makes impact investing differs from philanthropy is its expectation of financial returns on top of creating positive social/environment impact, whereas philanthropy focuses on the latter with no expectation of financial returns.
At first glance, impact investing may even seem like taking on the role of public services or NGO, which makes one wonders if it brings any distinguishable benefit? The answer is yes and it lies on self-sustainability and efficiencies.
The operating model of public enterprises and NGO are not created to be financially self-sustainable – they rely on continued financial supports from government findings and ultimately taxpayers monies to support its philanthropic causes.
For the case of efficiencies, it is widely known that the public sectors do not share the same level of efficiencies compared to a business enterprise. In part this is due to incentive structure – businesses have an incentive to be efficient because increased efficiency means greater profitability for the businesses which then leads to greater compensation for the mangers.
Impact investing, on the other hand, is based on a model that fits economic reality as allows the invested enterprises to be financially self-sustainable and profitable, while bringing positive impact to its desired causes with businesslike efficiencies.
Impact investing v/s traditional investing
In traditional investing, there is only one prime motive – generating positive financial returns, no matter the negative externalities. If a stock is profitable, you invest in it regardless of its impact on society or the environment. The sole purpose of the company looking though the lens of traditional investing is to maximise shareholder value.
Impact investments are also expected to generate positive financial returns – they are not philanthropic investments. But unlike the traditional model, impact investing plays a huge emphasis on generating positive change in society/environment alongside a financial return.
Also Read: [Update] Denmark’s 3B Ventures launches new US$60M fund for impact investing
Impact investing v/s socially responsible investing (SRI)
Also called ethical investing, SRI arose primarily in the 1950s and 1960s. It is based on the idea that some businesses can have an overtly harmful impact on people and society and should be avoided. Investors avoid such “sin stocks” – alcohol, tobacco, gambling, weapon manufacturers, and others – on religious, moral, or political grounds.
Both SRI and Impact Investing share a desire to generate positive ROI, but beyond that, the intentions are quite different. In SRI, the investor desire is to avoid supporting companies or industries that pose harm to people, society, or the environment. There is no intention or attempt to proactively induce a positive change, which is a core tenet in impact investing.
Understanding the basics of ESG investing
ESG, which stands for Environmental, Social, and Governance, gained credence in the early 2000s as a buzz-word in the investing world, particularly after the publication of “Who Cares Wins” in 2004 by the UN Global Compact. Global Sustainable Investment Alliance (GSIA) and The Forum for Sustainable and Responsible Investment (US SIF) are the main proponents of ESG. Funds that follow and integrate broad ESG principles to some extent are valued at over US$45 trillion by JP Morgan in 2020.
ESG shares the basic rationale behind SRI – avoiding certain stocks due to their negative repercussions for society/environment. What ESG does differently is in redefining the perception of “risk” to include other factors besides financial risk. For example, an oil spill or chemical leak would be an environmental risk. Racial discrimination, gender inequality, and pay gaps would fall under governance risk.
All these factors have the potential to create negative PR and drive down the value of the company in the stock market. Integration of ESG ratings allows investors to make an educated choice when selecting stocks – avoiding high-risk ESG stocks, opting for stocks that either has a low risk or even rewarding companies that actively try to improve their ESG issues.
Impact investing v/s ESG investing
ESG does have the potential to create a positive impact on the environment and society. As more investors incorporate ESG risk factors into their portfolios, companies are incentivised to address these issues.
But it is also plagued by a lack of clarity and precision – there is no single unified ESG rating system. There are multiple agencies like Vigeo Eiris, Oekom, and MSCI – they all have their leanings towards Environment, Governance, or Social end of the spectrum.
And to make things worse, there is no established reporting paradigm for companies to follow. For instance, it is completely voluntary for companies in the US to make ESG disclosures. When the ratings are based on inadequate data, it also significantly reduces the chance for the positive impact that an ESG investment can have.
Impact investing fares somewhat better in this aspect. Since ESG factors are imprecise/vague, Impact Investing is closely aligned with the UN Sustainable Development Goals (SDGs). Investments are channelled towards initiatives that have clear potential in contributing towards SDGs.
Reporting is still a challenge, as the business world is still in the early days of creating universally accepted tools for measuring the non-financial impact of investments. But as reported by Harvard Business Review, new metrics like Social ROI and Impact Multiple of Money (IMM) have shown a lot of promise.
But the main thing that sets impact investing apart from ESG is the intentionality – there is a desire for proactive action to generate change through impact investments. This is lacking in ESG, which is still based on the avoidance principle.
Currently, the size and scale of ESG market dwarfs impact investing by a huge margin at US$45 trillion and US$715 billion, respectively. This is understandable, given the tighter focus of impact investing – far fewer stocks would be in a position to fulfill its requirement criteria.
Both have their limitations, but are also vital in the quest for a sustainable future. There is abundant space for the growth of both these forms of investing, particularly in Asia, home to nearly 60% of the human population.
It is already a global hotspot for impact investing with a CAGR of 23% between 2015 and 2019 (second only to Europe at 25%), according to GIIN. ESG investments are also on the uptick among fund managers in the region, a knock-on effect of strong performances in Europe and North America.
With the ongoing crises and increasing public awareness, I would expect both impact investment and ESG investment will have a massive role to play in the coming years, but in their own unique ways.
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